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What: Let's  G.O.!  (Get  Outside)   Let’s  G.O.!  is  a  youth-­‐inspired,  youth-­‐led  Children  &  Nature   Network  initiative  to  rally  people  of  all  ages  to  Play,  Serve  and  Celebrate.  We  invite  you  to   participate  and  spread  the  word.  Let’s  G.O.!

When: All  of  April  2012     The  whole  month  of  April  as  part  of  C&NN’s  Children    &   Nature  Awareness  month!  

Where: Nationwide   Events  will  occur  in  a  variety  of  locations,  from  coast  to   coast.  They  will  be  held  in  many  different  settings  -­‐-­‐  from   parks,  schools  and  national  wildlife  refuges  to   neighborhoods,  cities,  states  and  regions.  

Who: Everyone   The  goal  of  Let’s  G.O.!  is  to  bring  together  intergenerational  groups  of  people  to  get  outside   together  to  be  active,  have  fun  and  connect  with  nature.    Families,  teachers,  students,  mentors,   grandparents  and  grand  friends—and  especially  children  and  youth—are  invited  and   encouraged  to  participate!  

Let’s G.O.!  =  healthy  people  +  healthy  communities     Join  the  Party,  Join  the  Fun  in  April  2012  for  the  second  annual  Let’s  G.O.!  celebration.     In  April  2011  over  100,000  people  in  44  states  came  together  to  Play,  Serve  and  Celebrate   outside.  This  year,  we'll  take  another  giant  step  toward  creating  healthy  communities!  You  are   the  change  makers  and  the  inspiration,  so  don’t  be  a  stranger  and  Let’s  G.O.!  Get  Outside.                  Find  Out  More:  http://childrenandnature.ning.com/group/letsgo    

Play   © Children & Nature Network LET’S G.O.!

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“In 2011  we  made  our  first  mark.  In  2012  we  plan  to  amplify  the   combined  voices  of  nature  and  people  because  the  solutions  to   Nature-­‐Deficit  Disorder  are  found  within  every  one  of  us,  every  leaf,   every  home  and  every  community.     Let's  G.O.  Get  Outside  2012!”   Juan  Martinez,  Director  of  Leadership  Development  and     the  Natural  Leaders  Network;  National  Co-­‐Chair,  Let’s  G.O.!  

INTRODUCTION We  believe  that  every  day  should  be  a  Get  Outside  Day—and  that  projects  to  connect  children  and   nature  should  be  encouraged  throughout  the  year  in  children's  daily  lives.  The  Children  &  Nature   Network  (C&NN)  named  April  as  Children  &  Nature  Awareness  Month  several  years  ago,  and  the  Natural   Leaders  launched  Get  Outside  Day  two  years  ago.  The  response  of  local  governments,  private  groups   and  individuals  across  the  country  has  been  uniformly  supportive.  From  the  special  proclamations  of   civic  leaders  to  a  collection  of  songs  written  to  celebrate  the  movement,  Children  &  Nature  Awareness   Month  has  both  inspired  those  already  interested  in  reconnecting  children  with  nature  and  focused  the   attention  of  others  on  the  importance  of  outdoor  play  in  nature  for  healthy  childhood  development.   These  initiatives  have  also  helped  bring  attention,  visibility,  and  a  sense  of  community  to  the  many   outstanding  efforts  already  underway.  

April 2012  builds  on  the  energy  of  2011  and  can  be  the  tipping  point  where  people  everywhere  help   build  the  movement  to  reconnect  children  and  nature!    PLAY,  SERVE  AND  CELEBRATE—Let’s  G.O.!!!!  

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This is  not  just  a  call  to  action,  it  is  a  call  for  fun!  Think  of  it  as  a   party  invitation,  and  the  party  location  is  all  the  green  and  living   space  around  us.  Community  gardening,  local  hikes,  river  clean-­‐ups,  bird  watching,  fishing,  biking,  beach   days,  trail  maintenance  and  habitat  restoration—however  and  where  ever  you  get  outside  in  nature,  we   want  to  hear  about  it!  

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Now, thanks  to  the  energy,  enthusiasm  and  vision  of  the  C&NN   Natural  Leaders  Network,  April  is  a  time  we  pull  together  all  of   C&NN's  partners  and  initiatives  with  a  huge  and  inspiring  push  to  get   all  people  outside,  and  to  encourage  service  projects  to  benefit  the   natural  world  as  part  of  the  process.  

NOTE: The role  of  the  Children  &  Nature  Network  (C&NN)  is  to  help  build  the  children  and  nature  movement,  and  to  help  parents   and  others  learn  about  ways  they  can  connect  children  to  nature.  Let’s  G.O.!  is  an  approach  we  wish  to  encourage.  However,  C&NN  is   not  responsible  for  the  activities  and  safeguards  associated  with  events  scheduled  to  reconnect  children  and  nature.  At  any  time,   when  children  are  outside  on  their  own,  or  with  families  and  friends,  everyone  should  take  safety  precautions  and  be  mindful  of  risks.    

© Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012


10 Steps    For  Planning,  Registering,  Sharing  and  Documenting  Your  Event   ⇒ 1.  Plan  a  Let’s  G.O.!  Event  –  Find  your  team,  decide  what  you  want  to  do  and  set  the  date!  If   you  are  looking  for  help  with  planning,  this  tool  kit  has  lots  of  ideas.   ⇒ 2.  Partner  with  Let’s  G.O.!  for  your  April  event—It’s  simple.  Use  one  of  these  tag  lines  and  the   Let’s  G.O.!  logo  to  let  people  know.    Get  the  logo  on  C&NN  Connect:   http://childrenandnature.ning.com/group/letsgo/page/logo    

This  event  is  part  of     Let’s  G.O.!  (Get  Outside)  

We support  the  Natural  Leaders.   Let’s  G.O.!  (Get  Outside)  

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3.  Use  the  Let’s  G.O.!  Web  Site  Badge  on  your  own  web  site  or  blog.  Get  the  badge  here:   http://childrenandnature.ning.com/group/letsgo/page/badge   4.  Acknowledge  ALL  sponsors  on  your  materials.  Check  with  local  sponsors  to  obtain  their  logos   and  request  permission  from  C&NN  if  you  wish  to  use  the  logos  of  national  Let’s  G.O.!  sponsors.   5.  Register  your  event  online  on  the  Let’s  G.O.!  Registration  Page.   http://www.childrenandnature.org/LETSGO_REG   After  registering,  you  can  download  the  event  organizer’s  packet  including  sample  press  release,   liability  and  photo  releases,  print-­‐ready  versions  of  the  logo  and  badge,  checklist,  signs  and  more.   6.  Publicize  your  upcoming  event  using  social  media.  Share  on  Facebook,  Twitter,  and  C&NN.   Connect  on  other  online  places  you  frequent.  Use  the  #letsgo2012  hashtag.   7.  Prepare  the  photo  and  liability  releases  that  are  appropriate  for  your  event.   8.  Document  your  event  with  photos  and/or  video.   9.  Download  and  Print  the  Let’s  G.O.!  signs.  Take  them  with  you  on  the  day  of  your  event  and   photograph  or  video  yourself  and/or  your  Let’s  G.O.!  group.   10.  After  the  Event  Post  and  Tag  your  photos  and  Videos.   § Post  photos  to  your  Flickr  account     § Post  Photos  and  Videos  to  Facebook,   § TAG  YOUR  PHOTOS  “letsgo2012”   Twitter  and  wherever  else  you  share.     § Post  videos  to  your  YouTube  account   § "Like"  the  REI  Facebook  page,  if  you   § TAG  YOUR  VIDEOS  “letsgo2012”   haven't  already,  and  post  your  events  on   § Post  Photos  and  Videos  to  C&NN   their  wall.   Connect   § Post  your  photos  on  The  North  Face  site. § TAG  YOUR  PHOTOS  and  VIDEOS   § Stand  up  and  be  counted  –  Be  sure  to   “letsgo2012”     complete  the  brief  survey  when  your     event  is  done.    


Let’s G.O.!   Frequently  Asked  Questions   What  is  Let’s  G.O.!?   Let’s  G.O.!  is  a  youth-­‐inspired,  youth-­‐led  C&NN  month-­‐long  intergenerational  campaign  first   launched  in  April  2011  to  rally  people  of  all  ages  to  Play,  Serve  and  Celebrate  outdoors  in  nature.    

Who are  the  youth  leading  this  campaign?     The  C&NN  Natural  Leaders  Network  is  a  growing  group  of  teens,  college  students  and  other  young   people  whose  personal  connection  to  nature  comes  from  their  experiences  in  their  own  neighborhoods,   woods,  fields,  arroyos,  mountains  and  oceans.  At  the  core  of  this  network  is  the  youth  voice.  The  ideas   and  spirit  of  this  network  are  being  developed  by  youth  in  constant  growth  and  they  are  moving  fast!     For  more  information  about  the  Natural  Leaders  Network  visit:  www.naturalleaders.org     The  Natural  Leaders  have  created  this  opportunity  for  Family  Nature  Clubs,  C&NN  Grassroots   initiatives,  teachers,  businesses,  government  agencies  and  others  to  get  people  of  all  ages  to  work   together  to  help  curb  nature-­‐deficit  disorder.        

I have  an  event  planned  and  would  like  to  partner  with  Let’s  G.O.!               How  do  I  do  that?       Many  organizations  already  have  events  planned  in  April.  It’s  easy  to  partner  with  Let’s  G.O.!     Download  the  Let’s  G.O.!  Web  Site  Badge  for  your  own  web  site  or  blog.   http://childrenandnature.ning.com/group/letsgo/page/badge   And  use  one  of  these  and  the  Lets  G.O.!  logo  in  your  promo  materials  to  let  people  know.  

Get  the  logo  on  C&NN  Connect:     http://childrenandnature.ning.com/group/letsgo/page/logo  

I want  to  host  a  Let’s  G.O.!  event  in  my  community  but  where  do  I  start?     First  identify  your  allies  and  audience.  Collaboration  is  key  to  making  Let’s  G.O.!  events  successful   and  fun!    Who  would  you  like  to  work  with?  You  can  check  the  C&NN  Movement  Directory   http://www.childrenandnature.org/directory/  and  C&NN  Connect  http://childrenandnature.ning.com     to  see  who  else  in  your  local  area  might  be  interested  in  developing  an  event.  We  encourage  you  to   © Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012

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We support  the  Natural  Leaders.   Let’s  G.O.!  (Get  Outside)  

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This  event  is  part  of     Let’s  G.O.!  (Get  Outside)  


contact any  of  the  Let’s  G.O.!  national  partners  who  are  in  your  local  area—REI,  Sierra  Club,  USFWS,  and   the  North  Face—and  to  invite  and  engage  new  partners.   Once  you’ve  got  your  partners  you  can  decide  on  the  specifics.  Would  you  like  this  to  be  an  event   that  all  community  members  may  attend  or  would  you  like  to  have  an  event  for  young  people  in  a   neighborhood?  What  age  group?  The  idea  of  the  Let’s  G.O.!  events  is  that  they  will  be  intergenerational   opportunities  to  get  people  outside  in  nature,  but  you  can  still  focus  on  the  age  group  that  makes  the   most  sense  for  your  community.    Let’s  G.O.!  events  will  look  different  across  the  country,  and  they   should!    After  you  decide  who  your  audience  will  be,  work  with  your  partners  to  plan  an  outdoor  event   that  is  age  and  interest  appropriate.  It  may  not  be  a  great  idea  to  have   preschool-­‐aged  children  picking  up  garbage  and  high  school  students   may  or  may  not  be  interested  in  a  Super  Bug  Safari!    

Okay, I  know  who  I  want  to  invite  to  attend,  how  do  I   get  them  there?     Enlist  your  allies  and  partners—you’ll  find  a  list  of  suggested   partners  below.  If  you  do  not  work  or  volunteer  in  a  capacity  that   gives  you  access  to  your  audience,  you  may  want  to  consider  forming   a  partnership  with  someone  or  an  organization  that  has  access  to  that   audience.  For  example,  if  you  are  hoping  to  engage  local  high  school   students  in  a  beach  clean-­‐up,  consider  contacting  the  chair  of  the   science  department  at  the  high  school  or  the  person  in  charge  of  the   high  school  Recycling,  Community  Action,  or  Outing  Club.    Remember   to  visit  the  C&NN’s  movement  map  and  explore  C&NN  Connect  to  find  additional  partners  in  your  area   who  can  help  you  target  potential  attendees  for  your  event.      

Ask your  national  and  local  partners  to  help.  See  10  Steps  for  Planning  for  ideas  on  connecting  with   national  partners.  If  you  are  hoping  to  have  community  members  attend  the  event,  consider  calling   radio  stations,  newspapers,  community  organizations,  Friends  of  (insert  the  name  of  park  where  the   event  will  be),  etc.  well  ahead  of  time  and  ask  them  to  give  community  members  a  heads-­‐up  about  what   you  are  doing.  Work  with  your  local  REI  stores  to  have  the  events  posted  in  their  monthly  online  and   printed  calendars.  Consider  putting  flyers  in  the  local  library,  places  of  worship,  and  local  restaurants   and  businesses  (with  permission)  to  increase  attendance.  Invite  local  papers  and  news  stations  to  cover   the  event,  and  also  write  a  press  release  about  the  event  and  send  photos  to  local  papers.  Some   newspapers,  TV  stations,  and  Chambers  of  Commerce  host  a  community  calendar  in  which  you  may  be   able  to  have  your  Let’s  G.O.!  event  featured.  Remember,  it  never  hurts  to  ask!  

I don’t  have  any  ideas  for  an  event  or  project.  Do  you  have  any  suggestions?   Think  about  your  own  interests  and  what  excites  you  about  nature  and  playing  outdoors.  The  short   list  of  suggestions  that  follows  can  help  get  your  ideas  flowing.  Also  check  out  the  online  book  Let’s  G.O.!   Join  the  Party,  Join  the  Fun  that  shows  how  some  people  chose  to  Play,  Serve  and  Celebrate  in  2011.   http://www.childrenandnature.org/docs/LetsGO2012_book   © Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012

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Should I  advertise  the  event?      

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Photo @  Greater  Baltimore  Children  &  Nature   Collaborative.  


NATURE PLAY  DAY  IDEAS               ⇒ C&NN’s  www.childrenandnature.org/naturestory                                                                                                                                                                       for  a  wide  variety  of  things  to  do  when  playing  outdoors  in  nature.   ⇒ C&NN’s  Together  in  Nature:  Pathways  to  a  Stronger,  Closer  Family   Tool  Kit     http://www.childrenandnature.org/docs/FamilyBonding.pdf   ⇒ Nature  Rocks  http://www.naturerocks.org   ⇒ Parent’s  guide  to  Nature  Play   http://www.greenheartsinc.org/Parents__Guide.html    

Think Outside  the  box  -­‐  check  these  out.   ⇒ Wild  Zones       http://www.wild-­‐zone.net/www.wild-­‐zone.net/Toolkit.html   ⇒ Create-­‐with-­‐Nature       ⇒ http://homepage.mac.com/zpine/allages/ap2010/ap2010.html                                                                         ⇒ Mud  Games     http://www.childrenandnature.org/downloads/GG2011/PlayinAK_CarmenField.pdf   ⇒ Nature  Play  Spaces   http://www.childrenandnature.org/downloads/GG2011/NaturePlay_byMaryHardcastle.pdf  

Share your  thoughts  and  ideas  on  C&NN  Connect.   http://childrenandnature.ning.com/group/letsgo  

NATURAL SERVICE  IDEAS    

Plant Native  Trees  or  Wildflowers     Help  with  Invasive  Plant  Removal  or  Trail  Clearing   Plant  a  Stream  Buffer  (talk  with  your  local  Conservation  District)   Organize  a  beach  clean-­‐up   Volunteer  with  a  City  Park,  State  Park,  or  City  Forest     Host  a  Recycling  Event     Help  at  a  Community  Garden     Clean  up  a  Stream  or  River     Build  Bat  Boxes  or  Bird  Houses  and  Feeders  

© Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012

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The idea  of  Natural  Service  is  to  get  people  outside  serving   in  their  communities  for  the  health  and  well-­‐being  of  natural   landscapes  and  the  people  who  live  around  them.  These   Natural  Service  projects  will  physically  enhance,   restore  and  maintain  natural  areas.      


To see  what  other  network  members  have  done,  visit: C&NN  Connect http://childrenandnature.ning.com/group/naturalservicenetwork   [+]  View  the  Natural  Service  Network  2011  Slide  Show   http://www.childrenandnature.org/docs/NaturalService_slideshow  

Do you  have  any  suggestions  about  organizations  that  I  might  partner  with  to   plan  or  host  a  Let’s  G.O.!  Event?   It’s  best  to  think  about  the  connections  that  you  already  have.  Groups  and  individuals  that  know  and   work  with  you  are  much  more  likely  to  participate.  The  Natural  Leaders  are  rallying  all  the  C&NN   partners  and  initiatives,  so  you  may  find  some  kindred  spirits  on  the  C&NN  website  by  checking  out   these  links:  

C&NN Nature Clubs for Families – on the C&NN movement directory http://www.childrenandnature.org/directory/clubs

C&NN Grassroots Campaigns – on the C&NN movement directory http://www.childrenandnature.org/directory/campaigns

C&NN Connect – http://childrenandnature.ning.com If,  after  checking  these  links,  you  have  questions  about  C&NN   contacts  in  your  local  area,  please  contact  us  at   letsgo@childrenandnature.org    

National Let’s G.O.! Sponsors and Partners ⇒ ⇒ ⇒ ⇒ ⇒

Children &  Nature  Network  and  the  Natural  Leaders  Network   Sierra  Club   US  Fish  &  Wildlife  Service  –  Connecting  People  with  Nature   REI  Stores   The  North  Face  

Youth Organizations   ⇒ 4-­‐H  clubs   ⇒ Boys  and  Girls  Clubs     ⇒ YMCA  After  School  Programs     ⇒ Boy  Scout/Girl  Scout  Troops     © Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012

Supplies ⇒ Local  Businesses   ⇒ Grocery  Store-­‐  Snacks,  Beverages     ⇒ Local  Landscaper-­‐  Plants,  Supplies     Civic  Organizations  and  Government  Agencies     ⇒ City,  County  and  State  Parks   ⇒ Land  Trusts     ⇒ Lake  Associations     ⇒ Local  Government  Offices   ⇒ Community  Gardens     ⇒ Land  Trusts   ⇒ City  Parks  and  Recreation  Department  

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Local Stores  and  Businesses       ⇒ Outdoor  Retailers   ⇒ North  Face  Stores   ⇒ REI  Stores   ⇒ Other  retailers  like  Walmart/Target  may   donate  a  gift  card  to  raffle  or  help  with  a   purchase  of  items  for  your  event  

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Here are  some  additional  ideas  to  get  you  started  brainstorming  about  partners  and  allies:  


⇒ Local Schools     ⇒ Mothers/Fathers  Clubs  

How do  I  share  what  I’ve  done  with  others?     Plan  ahead.  Be  prepared  to  count  the  number  of  children,  youth  and  families  who  participate,  and   the  numbers  of  adults.  Ahead  of  time,  register  your  event  online  through  the  C&NN  site  at   www.childrenandnature.ning.com.  After  you’ve  finished  your  Let’s  G.O.  event,  we  encourage  you  to   share  what  you  did  with  others.    Consider  sharing  pictures  and  details  of  your  event  on  Facebook  and   Twitter.  If  you  take  videos,  get  them  up  on  YouTube!    Please  keep  the  C&NN  informed  about  what  you   are  doing—post  pictures  and  event  information  on  C&NN   Connect  (http://childrenandnature.ning.com).    The  10  Steps   to  Planning,  Registering,  Sharing  and  Documenting  guide   will  give  you  additional  detailed  information  about  letting   others  know  about  your  event.      

Who should  I  contact  if  I  have  questions?  

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If you  have  any  questions  about  Let’s  G.O.!  specifically   or  the  Natural  Leaders  Network  in  general,  please  contact   Let’s  G.O.!  Co-­‐chairs  Juan  Martinez  and  Avery  Cleary,  at   letsgo@childrenandnature.org.  

© Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012


ACKNOWLEDGEMENTS Special  thanks  to  the  Natural  Leaders  for  creating  Let’s  G.O.!  and  inspiring  all  of  us  to  come  together   to  play,  serve  and  celebrate  in  nature.   The  Natural  Leaders  Network  is  an  initiative  of  the  Children  &  Nature  Network  with  support  from   the  Sierra  Club,  The  North  Face,  U.S.  Fish  &  Wildlife  Service  and  REI.       The  Children  &  Nature  Network  is  a  non-­‐profit  organization  dedicated  to  building  a  worldwide   movement  to  reconnect  children  and  nature.  C&NN  envisions  a  world  in  which  all  children  play,  learn   and  grow  with  nature  in  their  everyday  lives.  C&NN  builds  awareness,  supports  the  grassroots  with  tools   and  strategies,  develops  publications  and  educational  materials,  synthesizes  the  best  available  research   and  encourages  collaboration.  C&NN  is  also  home  to  the  Natural  Families  Network,  Natural  Teachers   Network  and  over  80  Grassroots  Campaigns  and  Initiatives.     This  Tool  Kit  was  created  by  Natural  Leaders  Andrew  Anderson,  Leslie  Cook,  Tyrell  Hughes,  George   Lopez,  Juan  Martinez,  Hanna  Pinneo  and  Katia  Rossi,  with  support  from  the  C&NN  staff.      

           

         

                       

                     

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© Children & Nature Network LET’S G.O.! PILOT EDITION Tool Kit January 2012

     

Let's G.O.! Tool Kit  

Let's G.O.! Tool Kit