The type of foods for this restaurant is Italian. I had an image of pasta and pizzas for Italian foods so I put pictures of them. The ideas of using bright vivid colors came up in my mind because I wanted this restaurant to be a family restaurant. My targets are young people and families with small children. I didn’t want this restaurant to become an expensive place. To take that “expensive” image away, I used bright colors, round soft fonts and some small cartoon image on the front of the business card. The green, white and red were used a lot because they are the colors of the Italian flag. I have a shadow for the restaurant’s name and the phone number because I wanted the words to stand out more than the images. For the pictures, I used real photos because I thought it would look good using real photos. (image 1) ←image 1 ↓image 2 image 3 ←image 4
But I remembered about the copyright and changed it into cartoon images with no copyrights, which anyone can use them (image 3) I got the idea of using olives pictures for the business card because Italian food often uses olives. I researched about restaurant’s business cards and found out that they have phone numbers, address, homepage URL and when it opens. I chose the opening time carefully and decided to open this restaurant at 8AM because cheap family restaurants should open early and close late at night. I made the map with the straight lines and put them randomly to look like a map. The red star was put there to show the place of the restaurant. Again, I used red and white to put the Italian flag color together. At first, the red and the white line were thin, but I made it thick because I there were spaces at the top. (Image 1) I also made the fonts bigger since I still had spaces. I changed the telephone number from 045 ### #### to *** *** **** because my restaurant’s address is in Italy, and it would be weird if the phone number started from 045 because that’s the Kanagawa prefecture’s number. In image 3, there is a picture of an olive. There are two types, the purple one and the green one. I erased the purple one because I wanted the main colors to be red, white and green. Overall, the type of food is Italian, the price is cheap and the customer targets are for all people, since it’s a family restaurant.
Published on Feb 21, 2011