THE MEDIA KIT 2015 | PRETTYFLUFFY.COM
& OUR READERS
PRETTY FLUFFY Pretty Fluff y is the leading style savvy resource for the modern dog owner. • Content focused on high end, boutique branding and attractive lifestyle articles. • Features 100% original content for dog lovers – including product reviews, pet friendly home tours, DIY projects, recipes and the latest pet trends. • Australian based with high readership split predominantly across USA, UK and Australia. • Established 2010 with engaged and loyal readership built organically over 4+ years. • Focused on niche boutique dog and lifestyle content.
OUR R E A D E R S • Love their dogs and want the best for them. They consider their dogs as children or part of the family. • Are constantly on the lookout for new dog products and innovative trends. Introduction to new products and brands was named their #1 reason for visiting Pretty Fluffy. • 96.52% have purchased or would be interested in purchasing from brands they see advertised or featured on Pretty Fluffy. • Pretty Fluffy readers have a high disposable income to spend on their dogs – are the target market for boutique dog brands. • Attracted to quality branding such as luxe bedding, organic food/treats, fashionable collars/leads and toys. • Are more likely to purchase non-necessity items for their dogs – such as accessories, baking kits, toys, pet photography and experiences.
DEMOGRAPHICS • Predominantly based in Australia and the USA. • 96.73% are female. • Our largest readership is aged 25-34 closely followed by those ages 35-44. • 53.87% have one dog in their home. A further 43.75% have two or more dogs.
have purchased or would be interested in purchasing from brands they see on Pretty Fluffy.
S TAT I S T I C S & SOCIAL MEDIA
S TAT I S T I C S • Pageviews: 100,000+ per month • Unique Visitors: 55,000+ per month • Facebook: 7000+ • Pinterest: 7800+ • Twitter: 1500+ • Instagram: 3000+ • Newsletter: 3500+
NOTE: Statistics calculated on a monthly basis through Google Analytics and social media insights. Based on November 2014 – May 2015.
P RA I S E & HAPPY CLIENTS ‘‘For value of our marketing dollar we just can't go past Pretty Fluffy as our #1 choice. Their design and ethos ﬁts perfectly with our brand and we know our target demographic is hit every time we advertise on Pretty Fluffy. We get amazing feedback and site referrals and it is deﬁnitely our favourite International Pet/Design blog! ’’
– Stu McIntosh, Managing Director - FuzzYard
‘‘Sweet Chops will deﬁnitely use Pretty Fluffy website for marketing again this year, the response from our December campaign was fabulous. Your site was top of our referrals for the month surpassing Facebook advertising. 78% of visits from your site were new customers; this is great brand exposure for us and the advertising dollars well spent.’’
– Cindy Hodson, Owner – Sweet Chops
‘‘The Pretty Fluffy team is not only professional, reliable, and a pleasure to work with -- having a presence on their site also generates international sales and recognition. Both product features and ads placed are among the highest trafﬁc generators to our site. We love when inquiries come in from PF - whether a boutique or a customer, they're our exact type of classy, animal-loving clientele.’’
– Jessica DiPaola, Owner - silhouPETte
B RA ND S WE’VE WORKED WITH
BANNER ADS 1. 1 TOP HEADER RECTANGLE 620 x 85 • Prominent top position above the fold. • Placed above featured slideshows and posts for highest visibility. • Only one spot released each month. • PRICE: $495 AUD per month
2. TOP LARGE 300 x 250 • Prominent top right column position above fold. • Only one spot released each month. • PRICE: $285 AUD per month 3. TOP SMALL 300 x 120 • Prominent right column position above the fold. • Only one spot released each month. • PRICE: $155 AUD per month 4. MID-PAGE LARGE 300 x 250 • Large visible ad in right hand column. • Only two spots released each month. • PRICE: $155 AUD per month 5. MID-PAGE SMALL 300 x 120 • Mid-size banner ad in right hand column. • PRICE: $100 AUD per month 6. FOOTER RECTANGLE 620 x 85 • Highly visible footer position. • Coveted positioning next to comments on feature posts pages. • Only one spot released each month. • PRICE: $225 AUD per month
S P O NSORED CONTENT Pretty Fluffy is happy to offer full sponsored campaign options to promote your brand to our dog loving audience. Team up with us to create a campaign that will hit the mark with our readers, while fulﬁlling your goals. Choose from one of three packages below or contact us to create a tailor made campaign. Spaces are limited, so please contact serena@prettyﬂuffy.com for further information and to book.
STANDARD GIVEAWAY CAMPAIGN Inclusions: • 1 x Giveaway Post including links to your product/brand and a short description of product/brand. This post does not include a review of any products. • 1 x Social Media Sharing (Facebook, Pinterest, Instagram, Twitter) throughout the month of your campaign for longer tail success. To note: • Imagery supplied by brand. Giveaway item supplied by brand and posted directly to winner by brand. PRICE: $495AUD
REVIEW + GIVEAWAY CAMPAIGN Inclusions: • 1 x Review Post including links to your product/brand and a full in depth review of the product. • Post to include a giveaway for readers. • 2 x Social Media Sharing (Facebook, Pinterest, Instagram, Twitter) throughout the month of your campaign for longer tail success. To note: • Includes original photography by Pretty Fluffy with high-res images supplied to brand for future use. • Product to be supplied to Pretty Fluffy for purpose of review. • Giveaway item supplied by brand and posted directly to winner by brand. • To maintain editorial standards, Pretty Fluffy will only accept review campaigns where we endorse or ﬁnd a product useful to our readers. PRICE: $1250AUD
PRETTY FLUFFY GOLD FEATURE CAMPAIGN Inclusions: • 1 x Article Feature - Includes links to your brand and/or products with the original post designed under your full input of brand objectives and goals. • 1 x Additional Giveaway Post (optional) with option for readers/entrants to sign up to your brand’s mailing list. • 1 x Pretty Fluffy Newsletter dedicated solely to your campaign – reaching 3500+ dog lovers directly in their inbox. • 4 x Social Media Sharing (Facebook, Pinterest, Instagram, Twitter) throughout the month of your campaign for longer tail success. To note: • Includes original photography by Pretty Fluffy with high-res images supplied to brand for future use. • This campaign is designed for maximum exposure and for businesses wanting to enhance their full brand, current ranges, services and products. • For this campaign Pretty Fluffy creates the unique and highly sharable content we are known for that engages all readers and beyond. Previous campaigns have gone viral on social media reaching millions of followers. PRICE: $1950AUD
of readers love our product reviews and refer to them when making a purchase.
of readers enjoy reading sponsored content on Pretty Fluffy – they trust we only partner with brands that are worthy of their time & consideration.
The Pretty Fluffy Shopping Guides are consistently ranked in our top pages viewed on Pretty Fluffy each month. Knowing we feature only the best of the best vendors, readers visit our Shopping Guides for assistance when making their next pet product purchase. PRICE: $75AUD annual listing fee. $25AUD for each additional category listing. In addition to your listing within the guides, your subscription fee also includes the following beneﬁts: • Priority inclusion over non-listed vendors in Gift Guides and multi-draw giveaways (such as our popular Christmas gift guides and giveaways) • Optional inclusion in our Newsletter's 'Hot Deals' section, where you can share sales, promos, launches etc direct to our subscribers’ inbox. To apply for membership to our Shopping Guides please email serena@prettyﬂuffy.com
S H O P P I N G G U I D E S F E AT U R E D V E N D O R Brand listings in the shopping guides are currently rotated on each page load. Due to numerous requests we now offer a ‘Featured Vendor’ slideshow at the top of each category page for brands wanting to stand out from the crowd. Only ONE ‘Featured Vendor’ position is available per month for each of the following categories: Beds & Blankets, Collars & Leads, Grooming, Dog Toys, Pet Photographers, Dog Treats, Apparel & Accessories, Portraits & Mementos, Carriers. Each Featured Slideshow position consists of your Brand Name and Bio, Website Link, Social Media Button Links and 5 large photos featuring your brand on a rotating slideshow. PRICE: $100.00 AUD per month To book a ‘Featured Vendor’ position, please email serena@prettyﬂuffy.com with your preferred category and month. Spots are allocated on a ﬁrst come and ﬁrst served basis once Ad Sales open.
BOOKING SCHEDULE MONTH
AD SALES OPEN
ARTWORK DEADLIN E
9 June 2015
25 June 2015
9 June 2015
25 July 2015
9 June 2015
25 August 2015
9 June 2015
25 September 2015
9 June 2015
25 October 2015
9 June 2015
25 November 2015
To book your banner ad, please email serena@prettyﬂuffy.com with your preferred ad spots and month. Ads are allocated on a ﬁrst come ﬁrst served basis once Ad Sales open.
AD DESIGN SERVICES Need help designing your ad? We offer custom ad designs, created just for you by Pretty Fluffy team member, Sarah Dickerson. Custom ad designs start at $130 AUD with an aditional $5 AUD for each revision.
THE MEDIA KIT 2015 | PRETTYFLUFFY.COM DESIGN BY CHIC SPRINKLES