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1/2011

GIRLS

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Spring Summer 2011

Bright Trade Show | Polish Designers | Online Stores


INTRO 1/2011

*3 intro *5 must have *8 collections *13 shops *10 designers *16 events *18 outro


1/2011

Streetwear Girls reaches the whole international streetwear community: Its heads, freaks, leaders, creatives, makers, retailers and those consumers who just love a qulity product. Streetwear has a strong focus to give regularly updates of international trends in streetwear clothing. It encompasses its whole cultural and lifestyle aspect and aprt from introducing new products, portraying authentic and innovative brands, shops and influencial artists, streetwear today is also linked to action sports, the sneaker phenomenon, arttoys and technological innovation.

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8 Nikita Clothing Mexico Photoshoot 14 Bright Trade Show 17 Young Polish Designers 5 * intro

R

What’s up in


things You

must have

Cado Tuba XXL

this season!

Cado scarves make wonderful gifts. You can give them to your friend, mother, and of course... yourself. In fact, if you know even just a little bit about someone... it is easy to choose the silk scarf they will love.

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7 * must have

Vivienne Westwood and Melissa have brought back your favourite, the Bootie for Autumn Winter 2011. This cute short Melissa boot is made from vanilla PVC and features two vanilla tassels down the front, each with the Vivienne Westwood Orb.

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Nixon Small Player all gold Custom 100 meter stainless steel with hardened mineral crystal and triple gasket crown. Available with Swarovski crytals and MOP dial. 37 x 33mm.

4 Grab the Vans Women’s

Bungalo Bag and hit the beach. This clutch bag carries the essentials while you turn heads and take in the surf.

5 Frey-Wille is a very well

Vivienne Westwood Melissa Bootie Tassel (vanilla)

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known fine jewelry from Vienna. Famous for using enamels in beautiful patterns.

6 Vintage much? You could

thrift out for years and never come across a pair of sunglasses as classic as our new Rockabye’s. Based on the look and feel of recent hits like the Tonette and Romantic, these bubbly affordable beauties draw vintage lines tighter than any scandal on Dynasty or Dallas. In addition, the thin frames and

Nixon Small Player (all gold)

Vans Bungalo Bag

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Text: John Maverick Photos: Emilly Carr

6 * must have

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Frey Wille Diva Ring

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Electric Visuals Rockabye Shades

7 * must have

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1


SS2011

Photoshoot, location Merida, Mexico.

Lisa: Heliana Bikini

9 * collections

8 * collections

Nikita Clothing Spring Summer 2011


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agin e , Im gins Leg ove a: L liss . Me ie 4 ood ic H Mag ss, Dre vely : Lo iana 3. D igan ard aC Leil ss, Dre pkin

Nikita sponsors a team of world-class snowboarders, surfers and skaters that help promote the brand in various ways to a growing crowd of “girls who ride”. The company has offices in Hamburg/Germany, San Francisco/USA and Hossegor/ France but the headquarters are in Reykjavik/Iceland.

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11 * collections

ift T op, , Sw ants ee P bleb Bum 1.G abi:

10 * collections

Mel

l Ha

Demand for the clothing grew quickly and in 1999 over one thousand pieces of Heida’s designs, that did not yet have a brand name, were sold in Reykjavik. Her clothing became an important part of the product mix in the shop and the idea of marketing it internationally entered her mind.

Since then, Nikita introduced two collections annually, marketed the brand extensively and set up international distribution. Nikita clothing, both streetwear and outerwear is now available in over 1.500 specialized boardsport and streetwear stores around the world. The introduction of Nikita Selekzion and Atikin labels began as a pet project and is now being launched and introduced worldwide. That takes the number of collections producted annually to seven!

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Pum

Inspired by boardsports, its influence on street clothing, and the lack of it available to women, Heida began making handmade clothes for herself and some friends to meet their personal needs. The clothing quickly drew interest from outside the immediate circle so a local workshop was hired to take care of the production, but as before sales were done through The Missing Link store.

The name NIKITA sounded good, looked good in print and everybody in the world could easily say it! The slogan “street clothing for girls who ride” was added to the name in order to define what Nikita was and for whom. Plans to introduce the concept internationally were realized in the year 2000.

t 2. Lisa :

Nikita’s roots lie within the small boardsport (snowboarding/skating/surfing) scene in Iceland. In 1994, designer Heida Birgisdóttir was one of the owners of boardsports/clothing store Týndi hlekkurinn (The Missing Link) in the old city center of Reykjavik.

Top , Bo mbo mV est

BACK TO THE BEGINNING


... street collection... Gabi: Bumblebee Pants, Rosa Top

Michelle: Diva Jeans, Pocket Shirt, Lovely top

11 * collections

12 * collections

Let’s have a look at...


... Spring Summer 2011.

Text: John Maverick Photos: Emilly Carr www.nikitaclothing.com

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5

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Michelle: Diva Jeans, Pocket Shirt, Lovely top

1. Gabi: Bumblebee Pants, Rosa Top, Big Hoodie 2. Robin: Pumpkin Top, Azar Leggins 3. Diana: Love Jeans, Ella Jacket, Self Shirt 4. Melissa: Pompom Jacket, Reality Jeans 5. Lisa: Mulberg Jeans, Vanity Top 6. Robin: Elle Top, Reality Jeans.

15 * collections

14 * collections

Gabi: Bumblebee Pants, Rosa Top


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Lookin’ for New

Online Store? There You go!

www.americanapparel.com

www.chickitashop.com

www.blue-tomatto.com

www.asos.com

Inspired by boardsports, its influence on street clothing, and the lack of it available to women, Heida began making hand-made clothes for herself and some friends to meet their personal needs. The clothing quickly drew interest from outside the immediate circle so a local workshop was hired to take care of the production, but as before sales were done through The Missing Link store.

. Her clothing became an important part of the product mix in the shop and the idea of marketing it internationally entered her mind.

Demand for the clothing grew quickly and in 1999 over one thousand pieces of Heida’s designs, that did not yet have a brand name, were sold in Reykjavik. Her clothing became an important part of the product mix in the shop and the idea of marketing it internationally entered her mind.

17 * shops

Nikita’s roots lie within the small boardsport (snowboarding/skating/surfing) scene in Iceland. In 1994, designer Heida Birgisdóttir was one of the owners of boardsports/clothing store Týndi hlekkurinn (The Missing Link) in the old city center of Reykjavik.

Text: John Maverick Photos: Emilly Carr


Beware! Young Polish Designers!

, t ye m e h w! T o n n w m o n he k t t ’ n ow e v kn a h o t u o ot Y If u g Yo

4 t s o

s r e

n g si

it ve

e d h

p

s i l o

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Mleko Pola Zag Mamapiki Ania Kuczynska 19 * designers

Don’t forget about Poland!

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Mleko wanted to proove that it is possible in

Pola Zag

wanted to proove that it is possible in Poland to design,produce and sell original and cosy wearing clothes. Mleko is a duo of graphics/designers experienced in clothing industry. Done with working for big clothing companies, they decided to use their knowledge and skills to establish new and independent project.

21 * designers

20 * designers

Poland to design,produce and sell original and cosy wearing clothes.Mleko is a duo of graphics/ designers experienced in clothing industry. Done with working for big clothing companies, they decided to use their knowledge and skills to establish new and independent project. Project Mleko is a mixture of latest fashion insights and inspirations coming from Polish folklore, what gives an opportunity to show Polish products in extraordinary way. ProjektMleko is supported by FairWear Programme.


Mamapiki Arised to share colours, fresh-

ness and great design.We wanted to proove that it is possible in Poland to design,produce and sell original and cosy wearing clothes. Mleko is a duo of graphics/designers experienced in clothing industry. Done with working for big clothing companies, they decided to use their knowledge and skills to establish new and independent project.

Winter 2011 collection by Polish designer Ania Kuczynska. The collection is entitled L’avventura — a weekend escape for love. Kuczynska designs morning, afternoon and evening garments for every situation. Perfect sets. Ensembles of dreams, as she calls them. The silhouettes are casual, elegant and easy. Perfect modern living. Comfortable elegance underlines soft and luxurious fabrics – silks, jersey, mixes of leathers and handmade Egyptian cotton knitwear in a palette of black, whitest white, chocolate milk and blue night.

Text: John Maverick Photos: Emilly Carr

23 * designers

22 * designers

Ania Kuczynska Check out the Fall/


22 * events

January 20th till 22th 2011

««««

Trade Show for Streetwear, Skateboarding, Sneaker and Fashion


The Bright Tradeshow has established itself to

24 * events

«««««««««««««« Fenchurch Earphines

For a wide variety of brands Bright offers a productrelated chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position.

14 * events 25

Color Your Shoes

a constant venue for streetwear, sneaker, fashion and boardsport in Europe. Driving force and link between the different elements is skateboarding, whose influences shaped decisively the image and authentic character of the different segments.


Toys by Amos

Yummy Burger

Analog Tshirts

27 * events

Shoeas & Food

«««««

26 * events

With its concept the Bright tradeshow offers a very positive and comfortable atmosphere without neglecting the function as an interface between distribution and retail. A special focus on cooperating with the media leads to a maximum of transparency and carries the positive vibes beyond the location of the former Stasi headquarters. The unique concept of the whole event, a selected exhibitors portfolio as well as the supporting program and the intigration in the fashionweek of Berlin are indications for a Bright future.


Around the corner from Frankfurter Allee in Normannenstrasse, ‘’BRIGHT’’ trade fair in Street wear, Skateboarding and Sneakers found action. For three days, the former Stasi building transformed into Berlin’s Headquarter for skateboard culture. The founders of BRIGHT Trade show are Marco Aslim and Thomas Martini. The aim of the skateboard culture affected trade show is to offer a platform for unique exhibitors, in a positive atmosphere and therefore function as a gateway between manufacture and retailer. Thomas Martini describes BRIGHT: ‘’We are not reduced to conventional Trade existence, instead we try to picture the whole Lifestyle and Culture behind things. This is reflected in BRIGHT related art, the corresponding sport, the layout of the exhibition area, the staff, the night program, and of course this is demonstrated by the leading edge of Labels in the three core areas of Street wear, Skateboarding and Sneakers. ‘’

A 70ties looking brown glazes tile wall, covered with graffiti and street art, was guiding one up the way to the Stasi Headquarters entrance. Outside the door a crowd of smoking but sporty looking dudes are welcoming to the event. I was positively surprised by the event, the BRIGHT Trade show definitely manage to stand out from conventional Trade fairs of the industry. Instead of big, clean spaces, the BRIGHT astonishes with Berlin’s natural flow of creativity. At the Trade fair, Skateboards are being carried around as frequently as notebooks would be during “standard” Trade shows. Booths are patchworked together in former office spaces of the building. Everything appears to be an organic network of Street wear Labels.

Brands exhibiting were reaching from big fishes of the industry such as : Nike 6.0/ SB Adidas Originals and Burton, over to 1990ties founded Brands like Element and Fenchurch, to New Comers named Flaek, which for example produce 100% handmade trainers in Germany. Besides the exhibition area, BRIGHT offered a skateboard fun park in the basement with running contests, and 400 square meter of art exhibition, located in the former canteen of the building, which was open to design to all exhibitors. Another exiting area of the event was the “Vector Lounge BRIGHT Special’’, which was supported by the “West Berlin Gallery und Artig & co’’. Out here artists were asked to simulate and illustrate their skills of Graphic design on the digital drawing pad.

Wesc Earphones

Maka tshirts

Nice bike

Text: John Maverick Photos: Emilly Carr

28 * events

««««««««««««««««««««« Shoes

I Spray For You


OU TRO

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Art Director Agata Wardowska Contact info@streetweargirl.com www.streetweargirl.com + 48 657 888 999


www.nikitaclothing.com


www.streetweargirl.com

School project STREETWEAR magazine  

School project STREETWEAR magazine