And What the Bloggers Say... Retail Heaven Magazine

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Fashion • And What the Bloggers say?

And Wh@t the

works, only tweaking minor bits and elements. We may be tightening our belts because of the economic changes, and we may be buying less, but we will be spending more. Quality versus quantity is the mantra quickly sinking in. Maxi dresses have gone sheer this year. Following close behind are crochet, tassels and denim bell bottoms. Classic staples of yesteryear insignificantly altered and renewed this season. As far as accessories go, bags seem to be trumping jewellery this summer. They’re arriving in fluorescent, micro and structured designs. Some of the best samplings are coming from Proenza Schouler, Cambridge Satchel Company and Rebecca Minkoff. It also looks as though sunglasses are channelling John Lennon circa The Beatles era and bad cop meets Top Gun via Ray Ban. Cat eyes sunglasses are quickly following suit. The more reflective the lens, the better. Above all, have fun. Don’t just follow trends....... follow the seasons!


Dena from:

It looks like floral print will never go out of style and as you probably have noticed it’s one of the hottest trends for this summer. Floral patterns have been blooming all over the runways. Designers such as Anna Sui, Dolce & Gabbana and Alberta Ferretti have been using floral trends in their Spring/ Summer 2011 collections. There are a few rules to stick to for this ultra feminine and chic look. You may wear floral headto-toe, as long as you have the right balance of colour and texture. A floral dress creates the most impact and can be paired with a solid jacket to break up the print. Layering floral on floral is a daring combination for those who are brave. You may mix different patterns of florals but make sure to stick to the same themes, and also make sure the fabric is the same to get the look right. Add height with wedges or platforms. If you don’t want to be ‘full on’ floral you can just wear a floral skirt for example, then pick out one of the colours from the bouquet and wear it as the top which will allow the outfit to blend together. And believe it or not the size of the pattern matters. Get the right sized pattern for your figure. If you’re petite don’t go for big floral patterns as it will make you look even smaller. If you’re curvier or taller don’t go for too small prints as this will make you look bigger. If you only want a taste of this trend, feel free to add one statement floral accessory.

Erika Marie from:

2011 isn’t that much different from previous seasons, so don’t expect a monumental change. The trends this year are about staying with what 102


Annelise from:

This summer, thousands of graduate students will migrate from the fashion vacuum of university libraries into professional workplaces. Use this transition as an opportunity to clean out your closet. “Shop your closet” to identify which pieces you can adapt for the workplace, which you should reserve for casual wear, and which are no longer appropriate for someone your age. Be honest! Any shoes made of plastic, short dresses, or pants that have writing across the bottom should probably go. Consign or donate items that are still in good condition. Fill in the gaps in your wardrobe by shopping end-of season sales to stock up on basics you can wear next spring and

summer, as well as items that can be worn year-round (layer!). Your work wardrobe doesn’t have to be boring, but it should be professional. And as always, remember that leggings and tights are not pants!

Saneeta from:

It seems on every runway show major or small it was about the burst of colour for the summer season. Adding any pop of colour to an outfit can brighten the mood. Take note from Gucci Spring/Summer 2011 and do colour blocking; incorporating different solid colours in one look. This might be challenging for some people but it’s actually really fun to go through your closet and see what you can mix and match. If colour blocking is still not your personal style, try wearing one element in your outfit that’s a pop of colour. The DKNY Summer runway showed that the colour of your pants can get some serious attention. Also Jil Sander showed skirts in citrus hues paired with a white t-shirt. The look was completely fresh and clean yet easy to achieve for the summer. Remember to offset any outfit that has an injection of colour use a neutral colour, white or nude, in your look. No outfit is complete without accessories. With so much citrus and bold colour on the runways many of the looks were styled with metallic accessories. Dana Lorenz’s jewelleryline Fetton & Fallon has great chunky necklaces that encompass metallic elements and a pop of colour. So if you feel like you don’t have the clothes for colour-blocking, invest in some statement pieces and get the ball rolling for Summer 2011.

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