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1) Women’s Wear Daily - Marc Jacobs’ Oh, Lola Ad Banned in U.K. 2) Wall Street Journal - Rents Not Low on City High Streets 3) Vogue Magazine - 40’s Glamour 4) Fashion Observation – Tweed Trend 2011 5) Department Store Trends - Macy’s Online 6) WGSN Trend Report 7) Next 3 Trends - Tokyo, Paris, Milan 8) Visual Displays - Bebe and Akira Chicago 9) - Rami Al Ali


Responsibilities: Designer, Buyer, Product Development Manager


Fashion Don’ts


Fabric Colors and Trends 2011


Fashion Careers

Marc Jacobs’ Oh, Lola Ad Banned in U.K.

Britain’s Advertising Standards Authority ruled that the printed advertisements for Marc Jacobs’ “Oh Lola” fragrance are not acceptable to their standards and should be removed. The ad features Dakota Fanning sitting in a pink polka-dot dress with an

oversized bottle of the Oh Lola fragrance in her lap. After the ads circulated in August, the ASA received at least four complaints and they claim that the model appeared under the age of 16 and sexualized. Coty, the parent company for Marc Jacob’s fragrance, responded and said that the ads were targeted for customer’s at least 25 years of age and the model was not nude and did not portray any sexual activity. The designer, Marc Jacobs, also gave a statement about the nature of the ad campaign and that it was not sexual at all. This issue is similar to the lawsuits against Dov Charney, the CEO and founder of

American Apparel. His company has a bad track history with complaints about advertisements featuring under age models and poses that are too sexual. The lawsuits against American Apparel were actually former employees who claim that Charney sexually harassed them. Britain’s’ ASA taking action and banning the Oh Lola advertisement while American Apparel ads are still published in the U.S. reinforces the idea that Americans have more freedom with writing, publishing and much more compared to many parts of the world. American Apparel Lawsuit

Marc Jacobs’ Oh, Lola Ad Banned in U.K. By NINA JONES November 9, 2011

An ad featuring Dakota Fanning for the Lola fragrance by Marc Jacobs. Photo By Courtesy Photo NO FAN OF DAKOTA: Britain’s Advertising Standards Authority ruled Wednesday that the print ad for Marc Jacobs’ Oh, Lola fragrance featuring Dakota Fanning and shot by Juergen Teller “was irresponsible and likely to cause serious offense,” and has banned the ad from appearing again in its current form. The ad features Fanning posing in a pink polka-dot dress, with an oversize bottle of the Oh, Lola fragrance resting in her lap. The ASA, which argued that it portrayed “the young model in a sexualized manner,” received four complaints about the ad after it appeared in magazines in August. As part of its adjudication, the ASA said that Coty, which owns Marc Jacobs’ beauty license, countered that it “did not believe the styling in the ad suggested the model was underage or that the ad was inappropriately sexualized, because it did not show any private body parts or sexual activity.”

Responding to the ban, designer Marc Jacobs said, “It was our pleasure to work with Dakota Fanning for the Oh, Lola campaign. She is a smart, pretty, interesting, talented young woman, and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign, and one that so perfectly embodies the fragrance.”

Coty added that the campaign had appeared in “highly stylized fashion magazines” targeted at those over 25 years old, and said that such readers were unlikely to find the images offensive, as they are similar to many others in fashion titles. However, the ASA found that while Fanning was 17 years old, “we considered she looked under the age of 16,” and that the positioning of the perfume bottle was “sexually provocative. We considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense,” the ASA said. It ruled that the ad breached two of its codes: social responsibility and harm

and offense.

WWDCopyright © 2011 Fairchild Fashion Media. All rights reserved

Rents Not Low on City High Streets When the economy took a turn for the worse in 2008, the real estate industry did also. Homes and commercial spaces all over the U.S. became foreclosures leaving more people homeless and businesses closing their doors. The luxury real estate and retail

industries appear to have not been affected by this, according to Karmin, global retail companies still will pay top-dollar to be on the nation's most sought-after streets, such as Fifth Avenue and other so-called high streets--including Boston's Newbury Street, M Street in Washington, Beverly Hills' Rodeo Drive and Chicago's Michigan Avenue. Landlords say the reasons go beyond actual sales and point to the need for global retail companies to have locations that can serve as billboards for their products. Japanese retailer Uniqlo is ok with paying a high rent knowing that a location on Fifth Avenue will attract customers from across the world.

In all major cities, �high-rent� streets continue to lease properties for top dollars, while the remainder of real estate in these cities are difficult to sell or rent and some loose equity. Luxury real estate, homes and commercial properties are owned by individuals and companies that have a high income bracket and are able to maintain the mortgages, maintenance and insurance for these properties. In turn, the neighborhoods where these properties are located will also reflect that and property value does not depreciate quickly during a bad economy. Major retailers and other wealthy businesses also merge in order to avoid foreclosure or bankruptcy and therefore can continue to

afford luxury real estate. The luxury real estate owners are raising rent and covering up the fact that they are affected by the bad economy, they are trying to make up for lost income due to broken leases. Middle class and lower income businesses have less money to compete and end up with stand-still real estate, generating no income.

Rents Not Low on City High Streets Karmin, Craig. Wall Street Journal (Online) [New York, N.Y] 27 Sep 2011: n/a. Abstract (summary) Translate Abstract The suburban retail-mall model is broken, says Michael Phillips, a managing director at Jamestown. Because you have to fill so much space, you get mediocrity next to great stores. Full Text In picking a site for its flagship store, Japanese clothing company Uniqlo could have pushed for lucrative concessions from virtually any of the hard-up retail landlords littering Manhattan. Instead, the company opted last year for a premier slot on Fifth Avenue in a $300 million lease that was one of the most expensive ever at the time.

The move wasn't a one-off. During the summer, Italian fashion retailer Dolce & Gabbana also paid around $300 million to lease space nearby. Earlier this month, SL Green Realty Corp. led a group that agreed to acquire the Fifth Avenue building that is home to Prada at 57th Street and a Giorgio Armani location nearby on Madison Avenue as part of a $400 million acquisition. Even as concerns mount about a double-dip recession, global retail companies still will pay top-dollar to be on the nation's most sought-after streets, such as Fifth Avenue. Landlords say the reasons go beyond actual sales and point to the need for global retail companies to have locations that can serve as billboards for their products. "The rent we pay is quite a large amount," says Shin Odake, chief operating officer of Uniqlo USA, of the store opening in two weeks. "But given that we think we have the best location on Fifth Avenue, and many people walking by will be from across the United States and other countries, we think the rent is actually quite reasonable."

Elsewhere in the U.S., other so-called high streets--including Boston's Newbury Street, M Street in Washington, Beverly Hills' Rodeo Drive and Chicago's Michigan Avenue-also are relative oases of prosperity. Rents in these hot spots have been holding up even as the national trend for retail is steadily weakening, and the retail vacancy rate of 11% is its steepest in 20 years, according to data company Reis. High-street rents, however, look strong even when compared with other popular shopping districts in the same city. The 10 prime blocks on Manhattan's Fifth Avenue,

for instance, have seen average asking rents soar 50% to $2,100 a square foot since 2008 to around peak levels, according to broker CB Richard Ellis. Rents less than two miles south in the city's bustling Flatiron district have hardly budged over that same period. "We're getting record rents on Fifth Avenue," Michael Fascitelli, president and chief executive officer of Vornado Realty Trust, said at a real-estate conference this month. "You'd think you're in the middle of the most boom year ever. You go to Third Avenue, and you can't lease the space." Vornado owns two flagship retail sites on Fifth Avenue. The strong demand for high-street real estate partly reflects the relative strength of highend retailers. Bain & Co. reports that luxury-good consumption last year world-wide reached a record at [euro]172 billion ($233 billion) in sales. But high streets aren't the exclusive domain of luxury-goods makers. In March, Spain's Inditex Group paid $324 million for about one-third of the retail space at 666 Fifth Avenue. Zara, its cheap-and-chic clothing retailer, will occupy about 39,000 square feet there. It will share the building with Uniqlo and Hollister, another lower-priced retailer. In Boston, real-estate investor Jamestown agreed this month to acquire 23 buildings, including 46 retail stores, on Newbury Street in a transaction valued at $182.5 million. Tenants include clothing retailers Marc Jacobs and Ben Sherman. Jamestown also is in discussions to acquire an additional five buildings on that street, according to people familiar the matter. Some investors say this heralds a broad move in the way America shops. "The suburban retail-mall model is broken," says Michael Phillips," a managing director at Jamestown. "Because you have to fill so much space, you get mediocrity

next to great stores. Many leading retailers have shifted their focus to urban environments." Whether these trophy properties can continue to increase rents under a deteriorating global economy remains to be seen. The broader commercial-real-estate market has hit a rough patch after a two-year run of steady growth and the high street properties may prove to be the last shoe to drop, especially if Europe's economic woes translate to a stronger dollar and fewer tourist shopping sprees in American cities. And while

landlords demand premium rents to justify their acquisition costs, some tenants have balked at paying such premium prices. When the NBA store's Fifth Avenue lease came up for renewal last year, the landlord asked for an increase of five times the old rent. Despite what the NBA said was record-breaking sales at the location, the basketball league decided to walk. "It did not make economic sense," says Sal LaRocca, executive vice president, global merchandising. But other tenants are ready to step in. Vornado is redeveloping Georgetown Park on M Street and is close to signing leases with Target as well as Bloomingdale's, according to

CB Richard Ellis. Also, the value of high-end retail property is holding firm because retailers themselves are buying it. Besides Inditex, LVMH Moet Hennessy Louis Vuitton and Burberry also acquired Manhattan locations for their stores. "It's a growing trend in the U.K. and is showing signs of coming here," says Nina Kampler, head of CB Richard Ellis's urban retail group in the Americas. Credit: By Craig Karmin (c) 2011 Dow Jones & Company, Inc. Reproduced with permission of copyright

owner. Further reproduction or distribution is prohibited without permission.

Forties Glamour The pencil skirt trend started early 2011 and is perfect for fall. I’ve always been skeptical about wearing a pencil skirt but I purchased two this summer. It was the hottest item this summer. Stores like Bebe and H & M merchandised it to younger shoppers really well with layered necklaces, pearls and pastel colors. It is a sexy, versatile piece; paired with a silk blouse for the office, a strapless top for evening, tall boots for fall/winter and pumps in the spring/summer. I noticed that most of the skirts this summer had a thick waist band, some of them tighter than the actual skirt. The pencil skirt should create a slim silhouette and a tight waist band can make the muffin top effect and look tacky. I also think the pencil skirt should not be worn with flat shoes, in the 1940’s era, this would not be acceptable.

Gucci, autumn/winter 2011-12 ŠFirstVIEW

Forties Glamour ZADRIAN SMITH 07 July 2011 THIS autumn/winter 2011-12, designers including Frida Giannini at Gucci, Miuccia Prada,Jean Paul Gaultier and Donna Karan have ushered in a season of sheer Forties glamour, complete with furs, pearls, gloves and shrugs - all revolving around the pencil skirt. Hemlines have dipped to a strict - yet feminine - on-the-knee length that is at once conservative and very alluring. "This collection was about the empowerment of women," says Donna Karan in the August 2011 issue of Vogue. "Their words of wisdom and their ability to be strong and take a stand without giving up their femininity."

Gaultier kept it sexy by adding a revealing thigh-high slit to pencil skirts, while Jonathan Saunders steered away from a predictable interpretation through the use of unexpected colour combinations. While Giannini, at Gucci, distilled all the glamour of the decade into her show with fedoras and pussy bow blouses thrown into the mix, it was at Miu Miu and Marni that we found what we'll be wearing in our downtime - pretty tea dresses.

Tweed Trend 2011 Every fall/winter, tweed becomes useful, this time around it’s very fashionable. Men, women and children have a variety of apparel and accessories to choose from. The colors and textures are similar for both genders but the silhouette is sleeker and more form fitting for women’s wear.

Macy’s Online Motif: Paisley

Color: Orange

Fabric: Silk

Texture: Glitter

Print: Leopard

I chose this trend report because the patterns caught my eye and looked similar to the pattern/paisley I have seen on many items in stores.

Tokyo, Paris, Milan 

Key words for all three cities: Luxe Grunge, 60’s pop culture and country Trends in common

        

Blanket/oversized outer wear Fur vest, colored fur Leather leggings Oversized knit sweaters Belted waist Box pleats Neutrals: white, cream, light pink, camel Sheer blouses and layered necklaces 60’s pop colors: cobalt, fuchsia, orange

After viewing the trend reports, I immediately thought, “Bohemian”. I then looked up “Luxe Grunge” and saw that I was correct. 

Spring 2012 Trends: Loose fitting, feminine dresses and blouses with sheer fabrics and belted waists. Lots of patterns and options for layering.

Leggings won’t go away, they will be leather or have bright colors and patterns. Leggings will help the layering process with loose dresses and tunics

Fall/Winter 2012 Trends: Neutral colored, oversized coats and layering sweaters/shawls.

Bebe, Akira Chiago

These are two of my favorite stores, and both carry glamorous holiday wear at a decent price. I like Akira’s window because the Christmas lights and tree put me in the holiday party mood. The dresses are stylish and flashy, perfect for a New Year’s party. Bebe’s window has a sexier silhouette with strapless tops and pencil skirts and the bright fur trend for this season.

Rami Al Ali

Designer: Rami Al Ali Collection: Women Haute Couture Season:

Fall/Winter 2011

I like this design because it is evening/holiday wear. The deep V-neck plunge is super sexy. The band at the waist gives the waistline a smaller appearance and pleats of gold at the hips are very attractive and enhancing. This piece has an expensive look and would fit in at Sak’s Fifth avenue and Neiman Marcus.

Designer, Buyer, Product development manager Fashion Designer Designers can create by sketching or drawing on a computer (CAD- computer aided design) or by draping cloth on a model. Designers must keep practical business considerations in mind. All designs must be produced at a profit and within the firm’s wholesale price range. Designers must consider the availability and cost of materials, the cost of cutting and sewing the garment and labor. Fashion Buyer A fashion buyer selects which products will be carried by a retailer. They work with designers and attend trade shows in order to predict which new items will be best for their customers. In smaller boutiques, the buyer also works with merchandising and advertisements. Buying offices offer advice and support for buyers. Product Development Manager Product development is the teaming of market trend research, with merchandising, design, and technical processes that develop a final product. A manufacturer is a producer who manages all phases of a garment’s production. Each line is planned by the company executives.

The pants are too tight, she’s wearing a

Although a lot of guys still rock this trend,

bandanna as a top, her bra, back fat and

men’s underwear should not be displayed

belly fat are all showing. There is no fashion here.

while walking. Sagging pants are overdone also, sophisticated is in.

I don’t think I’ve ever seen a masculine man

Exposed muffin top. She needs a longer shirt,

in a capri track suit. It looks way too feminine,

end of story.

Men’s shorts should not be tapered at the knees.



Dark teal



Sheer Silk

Pantone 2011


Three areas in the fashion industry that would be a good fit for me are fashion designer, fashion show producer and Merchandising/store visuals. Designing clothes, shoes, handbags and accessories is a perfect job for me because I am very creative and have good branding ideas. I hate it when one item saturates the market, people should be open to being different with fashion. I have grand ideas and themes that I would like to include in my fashion shows. Fashion show producers have to do everything; arranging the venue, booking stylists, creating a seating chart and working with designers for themes. Merchandising is also a good area for me since I am good with visuals. I have done a bit of merchandising before and it was fun, only if you have the right group collaborating ideas. I will peruse being a fashion designer before trying the other careers.

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