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Chiara Tranelli

Portfolio


Index 1-64 graphic design

65-90 digital design

91-100 illustration


corporate identity logo editorial typography branding Addicted to

digital art illustration 3d visualization rendering web design infographic

photoshop illustrator indesign Best friends

flash dreamweaver

HELLO! my name is Chiara Tranelli

rhinoceros 3d studio max


Party Invitation Kit proposal for stylight

S tylight’s

brief asked to design a party invitation kit for a new office opening in New York. I spent some time looking for ispirational images of New York, since I wanted to put something to recall the city where the office should open. I found some beautifull vintage maps of the city inside a library archive. I worked on the composition with the maps and some f lower images from a biology book, trying to emphasize the elements with the use of the corporate’s purple color. I wanted to give a romantic, feminine touch to the composition, but alsto to keep a modern look.

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printed invitation 20x15 cm thick cardboard printed on both sides with embrossed logo and frame obtained trough selective 3D painting process. A light cotton bag with a silk-screen printed white logo as envelope.

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poster 46x61cm printed on high quality 230gr opaque paper newsletter - save the date 600x800 px newsletter with call to action

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KEEp CALM

Patterns personal project

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DESIGN PATTERNs 11

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I

love patterns! They are a little triky to design but they also give a lot of satisfactions. The big part of the work has been made with Illustrator, then I trasferred graphics into Photoshop to arrange color and textures. Subjects may vary dapending on the final porpouse of the project: printing fabric, wallpaper, book covers and packaging. All illustrations are created in illustrator.

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Event Identity for camaÏeu

C amaïeu commissioned to my agency the design of a logo based on the “Sex and the City” theme for it’s 2013 team building event. The event involved sales staff from Italy and France stores, mainly females and young. The event took place in Milan, so I decided to re-design a colorful skyline with overlapping layers and transparencies. In the middle I placed the Duomo of Milan, with is unique profile, then I draw the silouettes of the most important buildings in the city, such as the famous “Torre Velasca” and the Lombardia Region building.

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badge 7x11 cm printed on high quality 350gr opaque paper, plastic coated newsletter - save the date 600x800 px newsletter

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VALENTINA POMATICO

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backdrop Scenography 3D rendering totem 85x200 cm totem

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Event Identity for unicredit bank

Unicredit

commissioned to my agency the design of the “Italy Back to Business Convention 2013� identity. The logo had to represent Italy and had to contain the client previous logo (the three stylized man in red, white and green) and the background color (light blue). The project requested the production of: logo, badge, totem, desk, wayfinder and save the date. The logo has a masculine look and the color palette was declined from the client identity styleguide.

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newsletter - save the date 600x800 px newsletter badge 7x11 cm printed on high quality 350gr opaque paper, plastic coated Desk welcome desk 3D rendering

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Event Identity for adecco

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was hired by Sinergie to follow the Adecco’s Kick Off 2015 event. The brief asked for a masculine, sporty and dynamic logo that had to involve a music related element, since the main event consisted in a musical talent show. A talk show logo and two contest logos were also requested, along with all the printed and digital declinates for the event. The final logo has been developed on a visual background representig a stylised equalizer, wich also represent an ascending stair or graph. The man silhouette is represented while jumping toward the ascending “stairs� or equalizer. Watch the video on Youtube: www.youtube.com/watch?v=3NPZP4fmDa8

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talk show logo on the left some pictures taken during the talk show talent show logo Above some pictures from the show 33

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roll-up 150xvarious meters roll up

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gadget and stationery badge, promostring, personalised map, hotel key enveloppe, mug, t-shirt and much more 36


During the last 5 years Milano hosted “Il Salone del Risparmio”

exhibition, and the agency I was working for was commisioned to manage part of the event, and I was chosen to produce the graphics for printed and digital materials.

Event Identity

The main logo was fournished by the client so the main work was to create a graphic coordinate that could mathc with the exhisting graphics and other agency works. I decidet to keep it simple and modern, using client’s color palette and style.

for salone del risparmio (ASSOGESTIONI)

wayfinder Printed on A3, 250gr paper and plastic coated Food stamp for students and staff 5x5 cm printed on 350 gr paper badge badge designed for staff members, 7x11 cm printed on high quality 350gr opaque paper, plastic coated VIP badge 8,5x5,5 cm badge, printed on 350gr paper with pantone gold finish 37

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newsletter - save the date 600x800 px newsletter tappo 16/9 for video and ppt graphics were animated with After Effects to produce dynamic screen during presantations. 39

badge 40 an example of badge designed for staff members, 7x11 cm printed on high quality 350gr opaque paper, plastic coated


While

working for Sinergie I was often asked to design graphic coordinate sets for our clients incentive travels. These sets usually include a travel agenda, with day to day explaination of activities, usefull tips and general informations on the resorts. MenĂš for every dinner/ lunch, plus a gala dinner special menĂš, wayfinder, badges, printed and digital save the date. One of my favorite among those I designed was the Valentia travel coordinate for Padana Assicurazioni.

Incentive Travel Set for padana assicurazioni

I designed the logo to make contrast with the futuristic look of Calatrava’s building I used as visual background. I worked on the client color palette but adding a hint of violet. I loved the red because it recalls me of Spain so I used it as main color for the logo lettering.

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travel agenda brochure 21x14,8 cm printed on 350gr high quality paper travel agenda a4 A4 travel agenda Hotel key-holder 19x22 cm key-holder badge 8,5x5,5 cm tour guide badge printed on 350gr paper Way-finder A3 way-finder printed on 350gr paper and plastic coated

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men첫 16x16 cm printed on 350gr high quality paper

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men첫 gala dinner 10x20 cm cardboard envelope for a 10x20 cm men첫 printed on 350 gr high quality paper vertical men첫 10x20 cm men첫 printed on 350 gr high quality paper

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Logo for yolo meals

Yolo

Meals it’s a new food delivery service who promote the diffusion of healty food. They needed a logo able to represent the brand philosophy and their young and fresh approach to the food delivery market. My first aproach was to use a color palette inspired from fruits and I hand drawn the font to give the idea of vegetables and leaves. Then the client asked me to add something to suggest fast delivery. So after a few tryal I come out with a simple sans serif font and I worked on the letter “o� to make it look like a clock. The minute and hour hand are represented by a fork and a spoon, to convey the idea of time and food.

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I stana Hotel is part of a luxury Malaysian hotel group

wich wanted to convey a sense of luxury and tradition. They asked that the symbol of the hotel should be a Keris. The keris is a particular kind of knife native of the island of Java, Indonesia.For the asian culture it represents a mystical object, that can be used to protect the family of the owner from bad luck and enemies. It is not effectively a weapon, is more like a talisman, used for religious purposes. Its blade can have various shapes, and it can have many ornaments or none. I chosed the most common one wich is ondulated.

Logo for Istana Hotel, Kuala Lumpur

I

studied various asian decor and I chosed to reproduce a shape to contain the knife and to give a more strong sense of tradition to the brand. Then I worked with the font serif to give them an oriental look. 51

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stationery mockup branding stationery proposal with the finalised logo in gold color on a black texturised paper 53

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Logo for pacorose stables

Pacorose

Stables needed a classic and elegant logo for their business. I dedicated a lot of time to hand drawn the horse profiles, I wanted that the horse silhouette could be part of the lettering or melt with it. The final result is visible on the next page.

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Logo for baker farm

business card mockup business card proposal with the finalised logo

In the following page the Baker Farm branding project. The main

task of this logo was to show the company bio philosophy, trough the use of hand drawn elements. In the upper part a bright sun over stylised country field, while in the lower I decided to place some of the vegetables grown by the farm. The color palette is inspired by nature, I kept bright and sunny colors and a dark brown to design the logo perimeter to make contrast and recall the heart tone. 57

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paper bags mockup Product packaging proposal 59

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Logo for recipe geek

website layout mockup website homepage proposal branding stationery mockup bradig proposal

Recipe Geek is a website dedicated to food and technology lovers.

Its main target are joung geeky woman that want to learn new easy recipes but also that want to know the latest updates about technologies and application for cooking.

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Personal Project

Personal Project

fruits

where the f*** are my candies?

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Personal Project Acme mobile website registration form

Personal

work on mobile website design for Iphone 6. I love to test new graphic for various device interfaces, in this exercise I designed a four steps registration form for a mobile website of an imaginary company.

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Fit Guide Desktop & Mobile for moncler

While I was working for Moncler I was often asked to design

pages for the existing websites. This project is the design of the new fit guide for the e-commerce website desktop and mobile. Before designing the interface I did a deep research among the best e-commerce websites concerning usability and GUI. I also had to keep in cosideration the already exhisting layout of the sites and the design guidelines of Yoox, which manage some part of digital projects for Moncler. To differentiate the design from the common stock Images used by other sistes I decided to hand drawn in illustrator the male and female sample silhouettes for measurements, so that they are unique.

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responsive mobile mockup Mobile Fit guide mockup

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Valentine Landing Page for moncler

L anding page for moncler St. Valentine special products.

The landing page included a video (you can watch it here https://www.behance.net/gallery/18394961/ Moncler-Valentine) and was supported by an advertising campaign on social media and trough newsletter. I designed the landing page, the social media campaign and the newsletter, following the products color palette and textile design.

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social media campaign To promote St. Valentine products a social media campaign was launched on Facebook, Twitter, Instagram, Weibo, Youtube and Google Plus.

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Grenoble Show Landing Page for moncler

L anding page for moncler Grenoble show F/ W 2014-15.

The landing page included a video and was supported by an advertising campaign on social media and trough newsletter.

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Mixed Newsletter for moncler

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Mixed Social Media Post for moncler

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Mixed Social Media Post for moncler

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Social Media Page Design for moncler

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Reina de los Muertos personal project

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Varies personal projects

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Graphic Design Portfolio - Chiara Tranelli  

Graphic Design portfolio

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