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chi Specialty in Skincare & Fine Home Fragrance

chi Specialty in Skincare & Fine Home Fragrance


chi


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2013 ACADEMY OF ART UNIVERSITY FASHION MERCHANDISING STUDENT FINAL THESIS TZU-CHI, HUANG Summer #03344937

chi Specialty in Skincare & Fine Home Fragrance


TABLE OF CONTENTS

chi Specialty in Skincare & Fine Home Fragrance


1.0 Executive Summary

5.0 Competitor Analysis

2.0 Business Concept

5.1 Competitors 5.2 SWOT Analysis 5.3 Competitive Advantages

2.1 Business Summary 2.2 Mission Statement 2.3 Vision Statement

3.0 Customer 3.1 3.2 3.3 3.4 3.5 3.6

Demography Profile Psychographic Profile Social Behaviors Target Customer Details Target Customer Profile Survey Analysis

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6.0 Merchandising Plan 6.1 Product Overview 6.2 Vendor/Sourcing 6.3 Pricing Approach

7.0 Marketing Plan 7.1 Marketing Strategies 7.2 Marketing Calendar

4.0 Market Analysis

8.0 Branding

4.1 Market Research 4.2 Industry Analysis 4.3 Store Location

8.1 8.2 8.3 8.4 8.5 8.6

Store Logo Business Card Shopping Bag Gift Box Sticker Postcards


9.0 Store Visual Merchandising

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9.1 9.2 9.3 9.4

Floor Plan Window Display Store Facade Store Interior

10.0 Operational Plan

10.1 10.2 10.3 10.4 10.5 10.6

Ownership Organization Chart Employees Responsibilities Employee Benefit Store Hours Policies

11.0 Financial Plan

11.1 Overview 11.2 Financial Plan

12.0 Appendix

12.1 12.2 12.3 12.4

Financial Sheets Survey Bibliography Resume

chi Specialty in Skincare & Fine Home Fragrance


Executive Summary 1.0


CHI is a new store carries medium-to-high priced personal care products in Taiwan with high quality, natural-oriented products, and sustainable packaging. CHI is established to carry 4 selected personal care brands: Paddywax, Meow Meow Tweet, Elizabeth W, and Green & Spring. These brands are primarily sourced from USA and UK that can only be seen in our store in Taiwan. Ultimately, with only one retail store as our channel of distribution at the starting stage of the business, delivering the concept and building the brand reputation will be the main goals in the first year of running the business.

CHI is targeting aged 25-40 women in Taipei city who have preferred pursuing a better quality of life. Products of CHI will focus on natural-oriented personal cares that healthier for customers and better for the environment. The average price point of CHI is $30.37. As a new retailer with imported products, the major marketing objectives are to increase store awareness and the number of customer enquiries. We will have famous fashion bloggers introduce our products on their website, as well as have advertisement on fashion magazines such as VOGUE and popular Japanese magazine VIVI. CHI’s total sales for first year are $208,862 with a gross margin of 63.3% of the total sales. The profit of first year is 7.2%.

chi Specialty in Skincare & Fine Home Fragrance


Business Summary CHI is a physical store located on one of the most famous business district in Taipei, Taiwan; meanwhile CHI is specialty in skin care and fine home fragrance and carries selected brands found in Brooklyn, Tennessee, San Francisco in U.S, and British countryside. Our store represents a better lifestyle and being nicer to yourself and the earth.

Business Concept 2.0

CHI will introduce finely made personal care products such as hand cream, body lotion, shower gel, candles…etc. to Taiwan. Based on the trend of growing environmentally friendly concerns and positive attitude towards living healthier, CHI focus on providing products with recyclable packaging, without clinical testing and ingredients harmful to one’s health. CHI will inspect the ingredients, quality, and effectiveness, even the package design on every product that is match with our customers’ needs and the local demographic market. In addition, the brands we selected are only exclusive in CHI for who prefer authentic, well-being goods. We are going to give customers a brand new feeling of experiencing in the quality and delightful, exquisite appearance of product.


Mission Statement

Vision Statement

CHI is a retail store in Taiwan that importing selected products of skincare and fine home fragrance from around the world. CHI is dedicated to searching for natural ingredients, organic and eco-friendly products and strives to bring and creating a comfy, lohas life with our products to customers who enjoy their quality of life.

Within the next five years, CHI will be the ultimate place to shop and provide products are exclusive only in our store for our customers who are looking for authentic, well-being goods. CHI will keep discovering more products that meet the need of our customers. We will achieve our mission statement not only by building strong relationships with vendors and clients, but also selecting what we feel our customers will want to admire and own.

chi Specialty in Skincare & Fine Home Fragrance


CUSTOMER 3.0


Demography Profile

• • • • • • • • •

Gender: Female Age: 25-40 College educated or higher With adequate personal income to dominate Upper-middle social class Can be married or single Income: upper-middle income: $1,300 USD per month Female population in Da’an District: 166,462 Female population in Taipei city: Aged 25-30: 211,954 Aged 31-35: 225,098 Aged 36-40: 213,742

chi Specialty in Skincare & Fine Home Fragrance


Psychographic Profile

Social Behaviors

• • • • • •

Are open-minded and self-confident Are young at heart, and optimistic Like to maintain and create personal style of living Willing to pursue better life Enjoys challenges in life Trend follower who prefer western fashion

• • • • •

Travel a lot for developing global perspectives Support eco-friendly goods Likes to spend time with friends at café or relax at home Are technologically savvy Maintains stylish image for all occasions


Target Customer Details We target people who prefer to lead a casual life and

have more curiosity to follow different fashion information. This group will be age between 25-40 that tends to shop in boutique more than department store. They are ambitious people and decision makers. They could be an emotional shopper. They can make purchase because of the attractive packaging, especially in the beauty and personal care market. In order to pursue a better quality of life, they would spend money and time to maintain her lifestyle.

chi Specialty in Skincare & Fine Home Fragrance


Customer Profile Claire Chen (Age: 29) Occupation: shoes designer, an instructor of product development in Taipei Monthly Income: US$2,000 Claire is graduated from Academy of Art University with Master degree in San Francisco. She has one-year experience as a consultant in shoe design area. She has good sense of style. Influenced by western culture, she wears perfume everyday. For her, different fragrance goes along with different outfits. For leisure time, she likes to goes to yoga or hangs out with her friends to looking for something special in small stores or boutiques. She likes to find some inspirations of her work when she goes to shopping. She has home spa to seek relaxation from exhausting work. Therefore, she is interested in have-to-have-one personal care items especially with better ingredients.


Chloe Chen (Age: 37)

Occupation: fashion designer, CBO of CHLOECHEN Monthly Income: US$3,300 up Chloe is a Taiwanese fashion designer, businesswoman, and celebrity. She started her own business as soon as she graduated from university. Now, she owns four middle high-end boutiques located different areas in Taipei and Shanghai; meanwhile, she is not only the director of CHLOE CHEN selection but also the designer. She’s married and has a daughter. Because of her business, she travels a lot and looks for new brands with middle-high quality products. In order to create a relaxing shopping area for customers, she loves to light a scented candle with attractive packaging and better ingredients in her boutique. In her leisure time, she reads magazines and surf online to get more information of fashion. She sometimes goes to spas and yoga to maintain her health and good look. She also likes to spend time at home with her daughter. She not only cares her life quality, but also wants to give the best to her family, food and products she chooses are organic and natural.

chi Specialty in Skincare & Fine Home Fragrance


Survey Result Analysis

CHI conducted over 100 Taiwanese responds the survey through docs. google.com. There are 79% of female and 21% of male. 70% of respondents are between 26-30 years old, 24% of customers are under 25 years old and only 6% of the participants who are aged over 31. This result supports target consumers of CHI, in addition, parts of respondents are regard as potential group. 48% of the respondents have bachelor’s degree and 50% of them are graduate or professional’s degree. The result reveals most of customers fit into the group we target, which is female who are well educated and has achieved bachelor’s level or above. 56% of respondents use candles/ diffusers sometimes, and 28% of them use candles/ diffusers very often. People do use home fragrances, furthermore, 55% of the participants use it for changing the aroma of the surrounding, and 26% of them are for creating different ambience. 42% of target customers tend to purchase luxury brands such as Diptyque and Le Labo. There are 14% of them used to buy Paddywax, which is one of the brand sell in CHI.

49% of customers purchase personal care products in every three months and 28% of them are one month. 34% of respondents shop in department stores and 26% of them tend to shop in specialty store. CHI has to attract more customers to shop in individual store by expanding our marketing strategy. 39% of customers are willing to pay around US$33-US$67 for personal care product per month. 20% of them are willing to pay US$67-US$118. Quality of the product, fragrance and price are the most important reasons when they choose a personal care product. 60% of the customers prefer personal care brands are imported from USA or Europe. Brand image, safer formulations and quality of ingredients are the most important factors to our customers. 41% of customers are in favor of purchasing hand cream as a gift, and 33% of them prefer scented candles. 68% of respondents are willing to try new brands.


chi Specialty in Skincare & Fine Home Fragrance


market analysis 4.0


Market Research

The Economy of Taiwan (2013 forecast) • • • • • •

Economic Growth Rate (yoy) [2013 forecast]: 2.4% GDP (at Current Prices) [2013 forecast]: 14,417,134million NTD Per Capita GNP [2013 forecast]: 21,308 USD CPI Change Rate [May]: 0.74% (compared with the same month last year) Unemployment Rate [May]: 4.06% Average Monthly Regular Earnings (Industry and services) [Apr.]: 37,661NTD

The Economist Intelligence Unit has forecast the real GDP growth of 2.4% in Taiwan in 2013. Moreover, the International Monetary Fund (IMF) forecast that the growth rate of GDP would expect to surge to 3.9% in the following year. In the past five years, the overall economic condition has been getting better since the global financial crisis in 2008. CPI reflects the growth in general prices, and compared with the same month last year, the increasing rate gains little that refers to steady economy environment.

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Specialty in Skincare & Fine Home Fragrance


City Consumption Power (CCP) • • • •

CCP of Taiwan in 2012: NT$55,362 hundred million CCP of Taiwan in 2013: NT$56,123 hundred million CCP (Taipei City, 2012): NT$10,219 hundred million CCP (Taipei City, 2013): NT$10,361 hundred million

Based on Trendgo market research report database , CCP of Taiwan would reach to NT$56,123 hundred million in 2013, compared with 2012, CCP of Taiwan in 2013 increase approximately 760 hundred million. According to the database, showed the CCP of Da’an District is much higher than other districts or cities in Taiwan. All in all, the growing CCP especially in Taipei explains that the consumption power is high; consumers can afford and are willing to purchase more. Source: Trendgo market research database


Consumer Behavior in Taiwan Sales of consumer goods rebounded strongly from the 2008 to 2009 global financial downturn, and continue to grow with overall economic growth. According to the report of Directorate-General of Budget, Accounting and Statistics, the disposable income of Taipei is rising. When people have more disposable income, then it means they can spend on other demands more.

Directorate-General of Budget, Accounting and Statistics, R.O.C

chi Specialty in Skincare & Fine Home Fragrance


Moreover, study from Kantar Worldpanel Taiwan , on average Taiwanese household shops 87 times in 2008 for FMCG (fast-moving consumer goods). By 2010, the economy recovery, household average shopping frequency rebound to 93 times; that indicates the revival of consumer confidence and demand for shopping. Consumers have focused their purchases on anniversary sales or promotion season. According to the study form Kantar Worldpanel Taiwan, “importance of anniversary sales for skincare counter brands in a year accounts from 36% in 2006 to 46% in 2010.� According to the investigation of MIC , besides spending on physical channel, online shopping has grown rapidly in recent years with the annual growth of 20%. By stimulating consumer’s shopping desire, they estimated to reach the scale of five hundred billion NTD in 2013. In other words, consumers are changing their purchase behavior. We have to understand the market trend, promotion timing, communication strategies, and as well as the sales channel to operate our business and win the competition in the growing beauty market.

Source: COUNTRY FACTFILE of euro-monitor


Market Demand According to the Euro-monitor reports, in Taiwan, international brands strongly lead and performed well in beauty and personal care with well-established brand images and product marketing. In air care, consumers are not only looking for products with functions but also those with stylish designs and additional benefits increasingly. As the standard of living improves and changes of consumers’ attitude and lifestyle in Taiwan, consumers are willing to create a pleasant home with air care products. Besides, the 2011 Taiwan DEHP scandal drives people concern about product safety. Growing environmental awareness is raising the demand for safer ingredients and natural-oriented products.

Soaps and cleansers: Market demand growth (% real change pa)

Source: Economist Intelligence Unit (figures for 2011 onwards are forecasts)

Soaps and cleansers: Market demand (nominal US$ million)

Source: Economist Intelligence Unit

chi Specialty in Skincare & Fine Home Fragrance


Trend In recent years in Taiwan, shares of natural and organic beauty and personal care products stayed small, but the preferences of consumers have gradually changed and the popularity of such products has increased. As a result of the growing concerns about health and environment, products with natural and organic ingredients will potentially grow. For achieving sales growth and being safer for personal health, brands will be expected to follow the trend in future product launches.

chi Specialty in Skincare & Fine Home Fragrance


Industry Analysis

In recent years, more consumers are seeking products with natural and organic ingredients providing the similar functionality in beauty products because they have awareness of the harm by using chemical-base merchandise. According to the Neilson survey, the personal care market has been rapidly growing since 2007. Compared to the facial care industry, the personal care industry has much more potential to increase its market share. Almost 90% of consumers already habitually purchase facial care products; however, only 50% of them are aware of personal care products. There is undoubtedly a space for the personal care industry to develop in Taiwan.


This is Taiwan fragrances retail sales data from 2004 to 2010. Obviously, after 2009 the retail sales were increased. It seems like the market has room to grow. Fragrances: per capita retail sales 2004-2010 Taiwan: 13.2% growth 2004-2010

Directorate-General of Budget, Accounting and Statistics, R.O.C

In this chart, there’s a growth from 2008 to 2009. Consumers need and are willing to purchase at personal care products such as Bath & body products. Taiwan Consumer Expenditure by purpose and category at Current Prices At Body care: 67.56% growth

Directorate-General of Budget, Accounting and Statistics, R.O.C

chi Specialty in Skincare & Fine Home Fragrance


Small Boutiques and Stores International brands of beauty and personal care strongly lead in Taiwan with well-established brand image and resources for product marketing. Individual stores or boutiques tend to carry diversified brands nowadays as consumers like something different and unique; meanwhile, they can easily find selected shops sell foreign brands in Taipei. As a result, we’d like to open our store with multi-brands imported from overseas for customers who prefer to shop in this kind of shopping area. Furthermore, according to Ministry of Economic Affairs, R.O.C., in 2011, the gross of retail sales was NT$36,000 hundred billion. The growth potential of retail sales were expected to increase 2.5% in 2012, and continually, steadily rise between 1.2%-1.5% for the rest of the forecast period.

Retail Sales in Asia (in US$ million)

Source: Economist Intelligence Unit (figures for 2011 onwards are forecasts)


chi Specialty in Skincare & Fine Home Fragrance


Personal Care Product Analysis Most marketers in bath and shower developed products with bettered functional benefits such as extra moisture, extra freshness and new scent properties to stimulate consumers’ purchases, as well as nailed down consumer’s demand with concept of natural, herbal, and healthy. Consequently, the category of bath and shower continued the 4% value growth in 2011. Based on E-ICP (Eastern Integrated Consumer Profile) report, users of body care growth of 37% in 2008 to 2012 in Taiwan. There has been a significant competition among personal care market.

Source: E-ICP (Eastern Integrated Consumer Profile)


According to the study by Datamonitor, the mass body-care product represent 77.4% of the body care market, and the remaining 22.6% is shared by premium body care. Furthermore, the body care category will be worth NT$2,681 million ($85 million) by the end of 2014, and it’s forecasted to achieve the total of 13 million units with an expected CAGR (Compounded Annual Growth rate) of 1.3% between 2009 and 2014. Besides skincare, hair care is also sharing the pie of premium-priced segment (products over 150% the market average price). Due to luxurious advertisements and eye-catching packaging, the high-end goods have increased its customer base successfully. According to Kantar Worldpanel’s tracking study, “one out of every two Taiwanese female consumers aged between 15-55 have bought premium-priced hair care products. Compared to 2009 figures, this means a 720,000 increase in buyers.”

Premium Tier continued gaining buyers in past three years.

Hair Care Market (Shampoo/Conditioner/ Treatment) Penetration% Trend

Source: Kantar Worldpanel Taiwan

chi Specialty in Skincare & Fine Home Fragrance


LOCATION

To start up CHI in Taiwan, the store will be located in the eastern area in Da’an District that is one of the most important areas in Taipei city, Taiwan. This area is not only the transport hub but also the fashion center of Taipei city. The developed area in eastern Taipei surrounds numerous department stores, boutiques and restaurants, such as SOGO, Breeze Center, and stores opened by celebrities or famous person. Consumers can discover brands from high-end to fast fashion and/or street fashion in Da’an District where is a good place for shopping and entertainment, in addition, it’s an area to find out the current fashion trend in Taiwan. As high consumption and commercial potential here, it’s the best location to launch our store in the eastern area in Taipei.

chi Specialty in Skincare & Fine Home Fragrance


competitive analysis 5.0


chi Specialty in Skincare & Fine Home Fragrance


Contact info No.40-5, Ln. 161, Sec. 1, Fuxing S. Rd., Da’an Dist., Taipei City 106, Taiwan (R.O.C.) +886.2.2771.6212 info@lemongrasshouse.com.tw http://www.lemongrasshouse.com.tw


Competitor_ Lemongrass House Price Range US$6-$40 Store Description In 2010, Lemongrass House's Taiwan flagship store works with a group of 19 outlets worldwide selling premium grade, fresh handmade spa products, such as, body care, hair care, aromatherapy, and home fragrance products. All of their products and ingredients are fresh and derived from safe, renewable resources. All packaging is made from recycled or recyclable materials. They carry four brands that are Jardin du Minuit (Made in Taiwan, designed by Stewart Floyd, the owner of Lemongrass House), Lemongrass House (imported from Thailand), Planet Yum (imported from Australia), and Sniff (imported from Australia). Product Line O Jardin du Minuit: Diffuser ($704-$1160NTD), room and linen sprays ($336NTD), sachet ($160NTD) O Lemongrass House: Shampoo ($232NTD), shower gel ($248NTD), bath ($232NTD), SPA ($288$300NTD) (massage oil, salt body glow, body scrub), body lotion ($300NTD), hand care ($152NTD) O Sniff: Soy candles ($977NTD) O Planet Yum: Cupcake soap ($331NTD), bar soap ($168NTD), bath bombs ($265NTD), bubble bath (x6$680NTD)

Distributions A retail store and an e-commerce site

S o o o o

Complete natural-oriented products Strong business concept on its product line Most of products are imported form Australia and Thailand Positioned at lower price point than our store

W o o o o

No customizing services Less fragrance options (EX: sprays, perfume) Hard to experience products before purchase Lack of packaging design

chi Specialty in Skincare & Fine Home Fragrance


chi Specialty in Skincare & Fine Home Fragrance


Competitor_ Ecosquare Price range: $10-$2,900 USD (personal care and home fragrance $10-$100USD) Store Description Ecosquare was found in 2001 and insist on offering natural and organic products to their consumers as a good helper of their life. The product categories of Ecosquare are bath and body care, fragrance (ex: perfume, candles, and diffuser), nail care, and home goods (ex: laundry, kitchen, furniture, home dĂŠcor, and tableware.) Distributions A retail store, a counter in department store, and an e-commerce site

S o o o o

They advocate natural-oriented products and eco-friendly Offer a great of diversity of product categories Products are imported from all over the world More physical channels than our store

W

o A variety of products would confuse customers o Indefinite business type o Some items are in higher price range


Product Line O GOOD HOME: Tab & tile cleanser ($860NTD), laundry ($700-$1200NTD), kitchen cleanser ($700-$900NTD), hand lotion ($950NTD), hand soap ($950NTD), reed diffuser ($900NTD) O BOMB: Bath boom ($200-$280NTD), musk ($580NTD), handmade soy-wax candles ($580NTD) O TOCCA: Bar soap ($700NTD), spray ($2200NTD), body scrub ($1500NTD), body lotion ($1200NTD-$2500NTD), perfume ($2800NTD), travel set perfume (x3 $2500NTD), solid perfume ($1600NTD), hand soap ($750NTD), hand lotion ($500-$800NTD), candle ($800-$2100NTD), shower gel ($980NTD), and laundry ($800-$2000NTD) O Votivo: Reed diffuser ($1500-$1900NTD), soy-wax candle ($580-$1200NTD), spray ($850-$1900NTD), hand cream ($930NTD)

O GIANNA ROSE: Bar soap ($90-$1200NTD), soap with apothecary jar ($2300NTD), perfume paper ($1000NTD) O Zodax: Diffuser ($2600NTD) O ROOST: Furniture, kitchen, and tableware ($360-$88,000NTD) O Imm Living: Kitchen ($800-$4300NTD) O Rosanna: Cake stand, cookie jar, tray, teapot, and vases ($490-$4300NTD) O Thomas Paul: Home deco and furniture ($220-$5200NTD) O Modern Vase: $850-$3050NTD O Essie: nail polish ($450NTD)

Contact info No.11, Ln. 160, Yanji St., Da’an Dist., Taipei City 106, Taiwan (R.O.C.) 4F, No.11, Songgao Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.) +886.2.8773.6103 service@ecosquare.com.tw http://www.ecosquare.com.tw/

chi

Specialty in Skincare & Fine Home Fragrance


• Product exclusiveness • Special product packages with 
well-made containers create more 
value for merchandise. • Various products are imported from overseas. • We launch products with eco-friendly or green awareness.

• It is a developing market in Taiwan. • Less store locations at the beginning. • Customers start to be concerned 
about their life quality. • The lifestyle items have been 
increasing in recent years.

• Importing goods would be charged more tariffs that lower the company profit. • Needs more times to build credibility with customers

SW OT

• New to market and lack of experience

• Competitors already have certain market share in Taiwan. • Lower cost and less expensive of home fragrances interfuse and share the market. • Well-designed packages can easily be copied by competitors


Competitive Advantages • • • • •

Special product packages with well-made containers create more value for merchandise. Various products are imported from overseas. Some products haven’t been accessed into Taiwan yet. Products we provide can only find in our store. We launch products that are eco-friendly or promote green awareness.

chi Specialty in Skincare & Fine Home Fragrance


merchandising plan 6.0


chi Specialty in Skincare & Fine Home Fragrance


SALES REPS & SHOWROOMS WESTERN US - Fine Lines Company Arizona, California, Hawaii, Colorado, New Mexico, Utah, Wyoming, Nevada The LA Mart 1933 South Broadway, Suite 449, Los Angeles, CA 90007 Tel: 213.748.4475 tanya.alford@paddywax.com www.finelinescompany.com


PADDYWAX is a brand leader in in hand-poured, fragrance-infused, soy wax blended candles in Nashville, TN. The hand crafted methods used to make candles maximize the fragrance and have the highest burn times. With 12 current collections, only the purest ingredients are used (no synthetic ingredients). The carefully poured wax, innovative scents, and creative designs make it perfect for gift giving. Meanwhile, they’re spotted in Urban Outfitters, Whole Foods, Nordstrom, and other specialty retail stores, worldwide.

chi Specialty in Skincare & Fine Home Fragrance


chi Specialty in Skincare & Fine Home Fragrance


Workshop: 66 Knickerbocker Ave, Brooklyn, NY (Bushwick) wholesale@meowmeowtweet.com


Meow Meow Tweet is a Brooklyn-based offering vegan soap and body care and soy candles handcrafted from whole, natural and organic ingredients, and never tested on animals, packaged with original drawings on wrappings are hand printed 25% hemp fiber and 75% post consumer recycled paper. Ingredients of all the products are made with USDA certified organic plant oils, organic plant oils. Everything is 100% natural, 96% organic.

chi Specialty in Skincare & Fine Home Fragrance


chi Specialty in Skincare & Fine Home Fragrance


E Wightman & Co 1226 Pacific Ave, San Francisco, CA 94109 Tel: 800 781-6126 Local Tel: 415 351-2800 Fax: 415 351-2822 info@elizabethW.com


Elizabeth W is a perfumery in San Francisco and inspired by the owner’s grandmother’s ranch. Then, Albert Nichols devoted himself to creating his own perfumes, founding Elizabeth W in 1995. Elizabeth W perfumes are entirely American made and speaks to the individual, including the boxes whose colors, stripes, and patterns were inspired by prints from the 1890s. Products of Elizabeth W are designed and handcrafted collections for perfumes, body cares and perfume for the home.

chi Specialty in Skincare & Fine Home Fragrance


chi Specialty in Skincare & Fine Home Fragrance


General Enquiries Maureen McFarlane Green & Spring Unit 17 Shaftesbury Centre 85 Barlby Road, London W10 6BN curious@greenandspring.com +44 (0) 20 8964 0949


Inspired completely by the British countryside, and was launched in June 2009. Green & Spring use 100% natural botanical materials. All herbal extracts are sourced from the UK and all ingredients are sourced ethically. Purity, hand-blended products are made in the British countryside and are free from parabens or SLS, etc. with no testing on animals. All the bottles and packaging are recyclable. There are skincare, body care and candles for home.

chi Specialty in Skincare & Fine Home Fragrance


chi Specialty in Skincare & Fine Home Fragrance


MAJOR VENDOR ORDER INFORMATION BRAND  NAME

PADDYWAX Meow  Meow  Tweet Elizabeth  W Green&Spring

MINIMUM  ORDER

$300 $300 $250 $250

PAYMENT

Credit  card Credit  card Credit  card Credit  card

LEAD  TIME

One  week 2-­‐4  weeks 1-­‐2  weeks 1-­‐2  weeks

Markup

65% 65% 65% 65%


PRICE APPROACH Due to the WTO membership, most of the products imported from the U.S avoid additional tariffs. According to Directorate General of customs Ministry of finance, the import tariff rate for soaps or liquid soaps are 4%; in consequence, CHI higher the retail price to cover the COGs. Below following are the price range details for these four brands:

Paddywax Meow  Meow  Tweet ElizabethW Green&Spring

Paddywax Meow  Meow  Tweet ElizabethW Green&Spring

Diffuser $40 $90

Body  Oil $13-­‐$26

Candles $23-­‐$28.5 $27.85 $40 $40-­‐$55

Shower  Gel $22 $30 $40

Hand  Cream Deodorant  Cream $27.5

$18

Bar  Soap $12.85 $14

Body  Lotion

Lip  Blam

Insect  Repellent

$10

$27.85

$12-­‐$21 $37 $40

chi Specialty in Skincare & Fine Home Fragrance


marketing plan 7.0


Marketing objective Develop good relationships with customers to increase customer loyalty by 10% per month.

Increase the number of customer inquiries from social media by 20% per month. Expand social networking over the first quarter to enhance store awareness. Inform our customers about features and promotions of our products to raise sales of products by 10% per month.

chi Specialty in Skincare & Fine Home Fragrance


Marketing strategies Social media-Facebook Fan Page According to a survey result from Japanese Internet Company Cereja Technology, the population of Facebook users in Taiwan is about 13,200,000 people. In terms of the proportion of population, Taiwan is ranked to be the most people who use Facebook with 56.7%. Based on this statistic, we are having a Facebook fan page that will provide customers the latest information about our products and us.


Official website CHI’s official website has the most comprehensive information including business description, new arrivals, collections, press and store location.

chi Specialty in Skincare & Fine Home Fragrance


E-mail Send promotional activities, new arrivals, and latest trend repots to our members and customers regularly via e-mail. To build steady customer relationships, the objective is to notify customers about CHI’s newest and most up-to-date information.


Press Releases (bloggers) Bloggers are an emerging group that have press releases for products or restaurants with reviews or comments online. Therefore, as numerous Taiwanese use social media, we will contact with famous bloggers to share press releases in their fan page or website.

chi Specialty in Skincare & Fine Home Fragrance


Advertising campaign The following imagse represent examples of an advertising campaign to be printed in magazines. Meanwhile, it is built as a repeating image to publish on our home page to enhance the memory of customers.

Exclusive only at

Revitalise this spring with scented candle inspired by grassy fields.

chi

Exclusive only at

Revitalise this spring with scented candle inspired by grassy fields.

chi


Press Media (magazine) Based on our survey, most customers prefer to read magazines VOGUE and VIVI to get fashion trend and information. We will expect to publish the editorial coverage for our products.

chi Specialty in Skincare & Fine Home Fragrance


Today is a gift, don't waste it.

Feb. 1 GRAND OPENING

MAY the feast of LOVE take

for MOM

!

10% off on your entire order

during the second week only.

10 chi

Specialty in Skincare & Fine Home Fragrance

%

ff


f

8/1-8/3

soy candles

SEASONAL 10% off on everything SALE like CHI and checkin on Facebook we’ll give you 10% off on one time purchase

Special events/Special promotions CHI will have our grand opening in February. In addition, there are some special promotions during the whole year to excite exiting customers and attract new guests. • February 2/1 Grand Opening We are going to introduce our new and exclusive brands and products for our customers. Meanwhile,

we’ll release the membership card without any purchase for people who join and have fun with us. We will also have a tea party and activities to please our guests. • May Happy Mom’s Day 10% off on all items during the second week

• August Summer Sale 10% off on soy candles (8/1-8/3 only three days) • December Sale and promotion season Enjoy 10%off when you like/check in our Facebook and post one picture of our store.

chi Specialty in Skincare & Fine Home Fragrance


Membership To make customers feel more important and special; at the same time, to encourage them to purchase more. CHI is going to release membership cards with 10% off discount on a one time purchase over $150. Whenever new customers shop at the store, we will give them a membership card. The ultimate purpose is to build customer loyalty. Membership : O Discount is not suitable for markdown goods O A one time purchase over US$150 will allow the customer to have 10% off (not include sale season)


Marketing Calendar

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Website(Blog, Facebook) Event (Grand Opening) Magazine Print ADS (VOGUE) Magazine Print ADS (ViVi) Fashion Blogger(Trammy) Fashion Blogger(MillyQ) Fashion Blogger(Little Miss Shopaholic) Membership Card (Print) Packaging for Special Event

chi Specialty in Skincare & Fine Home Fragrance


B branding 8.0

chi Specialty in Skincare & Fine Home Fragrance


Logo

chi Specialty in Skincare & Fine Home Fragrance


Business Card

chi Specialty in Skincare & Fine Home Fragrance


Shopping Bag


Gift Box

chi Specialty in Skincare & Fine Home Fragrance


Sticker


wostcard

chi Specialty in Skincare & Fine Home Fragrance


Store visual 9.0


Floor Plan

Floor

Wall

chi Specialty in Skincare & Fine Home Fragrance


vindow Display


Store facade

chi

chi Specialty in Skincare & Fine Home Fragrance


Store Interior


chi Specialty in Skincare & Fine Home Fragrance


Opration Plan plan 10.0


Ownership CHI is an independent business owned and operated by Summer Huang. Summer Huang manages this retail store as the position of General Manager.

chi Specialty in Skincare & Fine Home Fragrance


Organization Chart CHI will only hire two full-time employees in charge of store opening operation because a fledgling retail store doesn’t need too much staff.


Responsibilities • Take responsibility for operating entire store, marketing, sourcing, financing, creation of brand image, human resources, sales, PR • Travel to trade shows to obtain up-to-date information to be able to develop better product line and merchandise plans. • Communicate and develop strong relationships with vendors as a position of a buyer • Develop business strategies to increase sales • Train sales associate and set up business goals • Meet with sales associate to announce weekly objectives and review actual performances • Analyze deficiencies and assess performance against plans by reviewing sales data • Develop customer relationship to retain as well as acquire new customers • Prepare, complete and obtain overall schedule, goals, and sales

• Be willing to learn knowledge of scents (properties/emotional attributes) in order to have the ability to offer appropriate recommendation • Assist customers in all needs and purchasing decisions • Be responsible for sales and cashier wrap • Provide excellent service and ensure good customer experience • Build excellent interpersonal relationship among customers • Developed customer information database • Process online orders • Maintain proper merchandise display, ambience of store and replenish stocks

chi Specialty in Skincare & Fine Home Fragrance


Employee Benefits All employees are going to receive a 30% off discount with purchasing up to US$200 every month after their initial 60 days probation.

Return policy Within 7 days of purchase, we will be happy to accept products exchange or full refund with store credit. The products must be returned in perfect condition (original package) with receipt. Final sale products or clearance cannot be exchange or refund.


Location

Hours

CHI is located at eastern area of Da’an district in Taipei. Eastern area is an extremely popular shopping place that gather leisure, shopping and entertainment public. In addition, it’s easily to spot up-to-date trend, fashion boutique, independent stores and department stores. With the commercial potential, it is a perfect location to open CHI and cater to our target consumers.

CHI is open for 355 days a year. Monday to Thursday 11:30-22:00 Friday to Sunday 11:00-22:00 Closed during Chinese New Year holidays for 5 days and other public holidays in a year.

chi Specialty in Skincare & Fine Home Fragrance


chi Specialty in Skincare & Fine Home Fragrance


chi


FINANCIAL Plan plan 11.0

chi Specialty in Skincare & Fine Home Fragrance


SALES First year annual sales estimate is: US$208,862 The total sales number is based on the following assumptions: Average item price: $30.79 Total sales $208,862รท total units 6,784= $30.79 Average units per transaction: 1.5 Average customer transaction=$46.18 (1.5 unit per transaction) Products of CHI features skincare, bath & body products and fine home fragrance such as scented candles and diffuser, so we expect customers will purchase at least one item or two items, which creates the average transaction of one unit.


Expected traffic in store: 45 traffic per day

Annual days open for business: 355 days

22,666 x 10% x 0.2%= 45 traffic The passing traffic of Breeze Center is about 680,000 per month based on the data from Breezecenter.com . Breeze Center is a largest luxury shopping center in Da’an District. CHI will be located nearby. It has approximately 22,666 moveable people around this area. Accordingly, CHI assumes there is 10% of these people will expenditure here, and 0.2% of them will visit CHI.

CHI opens 7 days a week. We close during Chinese New Year holidays for 5 days and other public holidays in a year.

chi Specialty in Skincare & Fine Home Fragrance


MONTHLY SALES December, January and February are the three highest sales months during the first year. • In December, the sales number is US$23,935.3 CHI will have promotional sale, which is 5% off on every products. With the promotion, the sales volume is extended. Besides, December is the month of Christmas, which is one of the biggest promotional months in Taiwan. • In January, the sales number is US$22,894.7 January is still in peak season for personal care product. So the sales will be relatively high. • In February, the sales number is US$24,976 CHI is going to have a grand opening in February. We will have 10% off in every item for the first two weeks. The sales meet the third highest during the first year.


PROFIT & LOSS April, June and July are the three lowest sales months during a year. • In April, the sales number is US$12,488 After spending money on grand opening, customers would like to take a rest.

First year profit: 7.2%
 First year gross margin: 63.3% US$132,208 First year expense: 56.1%

• The sales number is US$11,447 in June, and US$12,488 in July June and July are another lower sales months, which are out of peak season; and further, we just finished promotion for Mother’s Day.

chi Specialty in Skincare & Fine Home Fragrance


MARKUP & MARKDOWN First year MD: 4.7% First year IMU: 65% First year MD% of CHI is estimated to be 4.7% that includes employee discounts, promotional sales, and holiday sales. All of our products are shipped from USA/UK; in addition, we will add some tariff duties and freight costs on the original retail price. Overall IMU% will be 65% to cover the operating cost and shipping cost. There are three months with highest markdown rates, which are separately February, May and December.


➢ February (Grand Opening) MD%: 10% All customers will get 10%off on one single purchase for every item ➢ May (Happy Mom’s Day) MD%: 5.6% 2.5%+1.5%+(2.1%* 0.75 month)= 5.6% 10% off on all items during second week 10%* 0.25 = 2.5% Membership discount: MD% 2.1% We assume 10 members could get 10% discount per day when they make one time purchase over $150 $150* 10%* (10* 355 days)= $53,250 $53,250/ Net Sales Yr1/ 12 months= 0.021 Employee discount: MD% 1.5% For the employee discount, they can get 30% off when one time purchase over $200. $200* 30%* 3 people= $180 $180/ monthly Net Sales will be around 1.5% markdown ➢ December MD%: 6.5% 5%+1.5%=6.5% When customers check-in and Like CHI on Facebook, they will get 5% off at one time purchase.

chi Specialty in Skincare & Fine Home Fragrance


EXPENSE Wages General Manager: US$1,200 Sales Associate 1: US$1,000 Sales Associate 2: US$1,000 Labor cost at 18.4% of sales is major expenses of CHI. According to Directorate-General of Budget, Accounting and Statistics, Executive, R.O.C., the average monthly regular Earnings in Industry and Services is US$1,200 . The wages we pay for employee approach to the standard. However, CHI will adjust the compensation depend on individual business achievement. Rent The one of the biggest expenses of CHI are rent. We pay US$37,200 for a year, which is 17.8% of total sales. The price is based on information from the existing retail store in Da’an District.


Marketing The marketing expense is covering Online website, special events, magazine ads, PR, and budget for promotional sales. For establishing and expand CHI’s popularity and reputation, we spends US$17,050, which is 8.2% of sales in the first year.

Feb

May

Oct

Dec

Jan

Total $500 $3,000

$3,700

Magazine  Print  ADS  (VOGUE)

$3,700

$3,700

Magazine  Print  ADS  (ViVi)

$3,700

$1,100

Fashion  Blogger  (Trammy)

$1,100

$1,100

Fashion  Blogger  (MillyQ)

Total

$2,200

$1,100

$2,200 $1,100

Fashion  Blogger  (Little  Miss  Shopaholic)

Membership  Card  (Print)

Aug

$3,000

Event  (Grand  Opening)

Packaging  for  Special  Event

Jul

$500

Website  (Blog,  Facebook)

$1,100

$50

$50

$250 $4,100

$1,350

$3,700

$1,650

$1,100

$4,800

$350

$600

$350

$17,050

chi Specialty in Skincare & Fine Home Fragrance


INVENTORY The highest month of EOM amount is in November, and the lowest EOM amount falls in March. In December, the BOM amount is high which is $74,304, because CHI will have Christmas sales promotion. Therefore, the EOM is pretty high in November. In March, the EOM amount is $38,505, since February is Grand Opening month and has just sold a lot. CHI will depend on the sales volume to adjust the inventory to run business without risks. Based on the inventory plan, CHI’s turn in the first year is 3.93, 4.49 in the second year, and 5.53 in the third year.

STARTUP To begin our business with total initial investment of US$81,138.81, will be applied to operate and inventory expenses such as, opening inventory (US$18,138.81), interior features (US$10,000), bank funds (US$10,000), and rent deposit (US$9,300).


Monthly Depreciation Expense

Depreciate ?

# Months of Useful Life

5,000.00

Yes

60

$

83.33

$

10,000.00

Yes

60

$

166.67

Flooring, Paint, Electrical, Light Fixtures, Fitting Rooms, Doors, Signage, Awning & Labor

$

10,000.00

Yes

60

$

166.67

Rent Deposit

3 Months Rent Deposit

$

9,300.00

No

n/a

Wages and Salaries

3 Months

$

9,600.00

No

n/a

Marketing Startup

Initial Marketing Campaign

$

4,100.00

No

n/a

Opening Inventory

Cost BOM$ Inventory

$

18,138.81

No

n/a

Other Start Up Expenses

Permits, Insurance, Utility Deposits, Supplies

$

2,000.00

No

n/a

Contingency Reserve

Extra Cash for Unforeseen Expenses and Repairs $

3,000.00

No

n/a

Working Capital

Cash Needed in first months to keep bank funds $ positive

10,000.00

No

n/a

$

81,138.81

$

416.67

Item

Detail

Technology and Phones

Cash Register, Fax/Copier, Printer, PC, Phones,Software

$

Selling Floor and Backstock Fixtures

Floor Fixtures/Shelves, Display Tables, Jewelry Cases

Leasehold Improvements (Material & Labor)

Total

$ Amount

chi Specialty in Skincare & Fine Home Fragrance


LOAN PAYMENT Total amount: $24,341.67 (30% of total start up cost) Principal: $406 Interest Rate: 3.6% Length of Loan: 60 months

CASH FLOW Highest cumulative net cash month: March US$42,630 Lowest cumulative net cash month: October: US$29,237 For cash flow, CHI keeps cumulative net cash positive which means we have enough money to run the business.


FUTURE GROWTH Sales growth CHI will continually strive to discover and carry more brands from overseas and expand categories. Thus we estimate the total sales will be increased by 10% in the second year and 20% in the third year. Gross Margin % Gross Margin percentage of year two and year three maintain around 63.4%. CHI markdown a lot to establish the business and execute marketing plans. Inventory Turn % The inventory plan leads to the turn of 3.93 in the first year, 4.49 in the second year, and 5.53 in the third year. As we become more familiar with operating the store and customer’s shopping behavior, we will shorten the inventory year by year.

Total  Net  Sales   COGS GM$ GM%

Yr1  Total $208,862 $76,654 $132,208 63.30%

Yr2  Total $229,748 $84,080 $145,668 63.40%

Yr3  Total $252,723 $92,229 $160,494 63.50%

Purchases  -­‐Retail Purchases  -­‐Cost EOM  Inventory BOM/Avg  Inventory Turn

$280,196 $106,236 $214,044 $53,174 3.93

$242,968 $157,929 $198,703 $51,142 4.49

$261,011 $169,657 $173,393 $45,709 5.53

chi Specialty in Skincare & Fine Home Fragrance


APPENDIX 12.0


chi Specialty in Skincare & Fine Home Fragrance chi Specialty in Skincare & Fine Home Fragrance


65% IMU %

Season Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring

Class candle bar soap candle bar soap candle bar soap candle bar soap candle bar soap diffuser candle bar soap candle bar soap candle bar soap diffuser bar soap diffuser candle candle candle candle candle candle

Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring

liquid soap meowmeowtweet liquid soap meowmeowtweet liquid soap meowmeowtweet liquid soap meowmeowtweet deodorant cream meowmeowtweet deodorant cream meowmeowtweet deodorant cream meowmeowtweet deodorant cream meowmeowtweet lip balm meowmeowtweet lip balm meowmeowtweet lip balm meowmeowtweet lip balm meowmeowtweet candle meowmeowtweet candle meowmeowtweet candle meowmeowtweet candle meowmeowtweet candle meowmeowtweet bar soap meowmeowtweet bar soap meowmeowtweet bar soap meowmeowtweet bar soap meowmeowtweet bar soap meowmeowtweet personal caremeowmeowtweet body oil meowmeowtweet body oil meowmeowtweet body cream meowmeowtweet body cream meowmeowtweet gifts&kits meowmeowtweet gifts&kits meowmeowtweet gifts&kits meowmeowtweet

MMT001 MMT002 MMT003 MMT004 MMT005 MMT006 MMT007 MMT008 MMT009 MMT010 MMT011 MMT012 MMT013 MMT014 MMT015 MMT016 MMT017 MMT018 MMT019 MMT020 MMT021 MMT022 MMT023 MMT024 MMT025 MMT026 MMT027 MMT028 MMT029 MMT030

Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring

body lotion body lotion body lotion body lotion body lotion body lotion body lotion body lotion body lotion body lotion shower gel shower gel shower gel shower gel shower gel shower gel shower gel shower gel shower gel hand cream hand cream hand cream hand cream hand cream hand cream hand cream candle candle candle candle candle candle candle diffuser diffuser diffuser diffuser diffuser diffuser

ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW ElizabethW

EW001 EW002 EW003 EW004 EW005 EW006 EW007 EW008 EW009 EW010 EW011 EW012 EW013 EW014 EW015 EW016 EW017 EW018 EW019 EW020 EW021 EW022 EW023 EW024 EW025 EW026 EW027 EW028 EW029 EW030 EW031 EW032 EW033 EW034 EW035 EW036 EW037 EW038 EW039

Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring

shower gel shower gel shower gel shower gel body lotion body lotion candle candle candle candle candle candle gifts&kits

Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring Green&Spring

GS001 GS002 GS003 GS004 GS005 GS006 GS007 GS008 GS009 GS010 GS011 GS012 GS013

Totals

Vendor PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX PADDYWAX

SKU ECO001 ECO002 ECO003 ECO004 ECO005 ECO006 ECO007 ECO008 ECO009 ECO010 ECO011 ECO012 ECO013 ECO014 ECO015 ECO016 ECO017 ECO018 ECO019 ECO020 ECO021 ECO022 ECO023 ECO024 ECO025 ECO026

Item Bordeaux, Fig, & Vetiver Up-cycled Glass Candle Bordeaux, Fig, & Vetiver Triple Milled Soap Pomegranate & Currant Up-cycled Glass Candle Pomegranate & Currant Triple Milled Soap Mandarin & Lavender Up-cycled Glass Candle Mandarin & Lavender Triple Milled Soap Thyme&Olive Leaf Up-cycled Glass Candle Thyme&Olive Leaf Triple Milled Soap Rosemary&Citrus Up-cycled Glass Candle Rosemary&Citrus Triple Milled Soap Rosemary&Citrus Up-cycled Fragrance Diffuser Verbena&Lemongrass Up-cycled Glass Candle Verbena&Lemongrass Triple Milled Soap Bamboo&Green Tea Up-cycled Glass Candle Bamboo&Green Tea Triple Milled Soap

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Basil&Cucumber Up-cycled Glass Candle N/A Basil&Cucumber Triple Milled Soap N/A Basil&Cucumber Up-cycled Fragrance Diffuser N/A Grapefruit&Coriander Triple Milled Soap N/A Grapefruit&Coriander Up-cycled Fragrance Diffuser N/A Cucumber Melon Soy Wax Candle N/A Mandarin Basil Soy Wax Candle N/A Meyer Lemon Soy Wax Candle N/A Rosemary Fennel Soy Wax Candle N/A Currant Raspberry Soy Wax Candle N/A Watermelon Mint Soy Wax Candle N/A Grapefruit Mint Liquid Soap Lavender Lemongrass Liquid Soap Cedar Sage Liquid Soap Tea Tree Rosemary Liquid Soap Deodorant Cream with Tea Tree Deodorant Cream with Lavender Deodorant Cream with Tea Tree, mini Deodorant Cream with Lavender, mini Vegan Lip Blam Rosemary Eucalyptus

Color

Sizes 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 4 oz. 7 oz. 7 oz. 7 oz. 7 oz. 7 oz. 4 oz. 4 oz. 7 oz. 4 oz. 9 oz. 9 oz. 9 oz. 9 oz. 9 oz. 9 oz.

N/A N/A N/A N/A N/A N/A N/A N/A N/A Vegan Lip Blam Grapefruit Clove N/A Vegan Lip Blam Cocoa N/A Vegan Lip Blam Tangerine Lime N/A Lavender Rosemary Soy Candle N/A Cedar Fir Soy Candle N/A Lemongrass Thyme Soy Candle N/A Grapefruit Clove Soy Candle N/A Basil Sage Soy Candle N/A Grapefruit Mint Soap N/A Rosemary Lime Soap N/A Lavender Lemon Soap N/A Tea Tree Eucalyptus Soap N/A Fennel Orange Soap N/A All Natural Herbal Insect Repellent N/A Calendula Chamomile Face+Body Oil N/A Calendula Chamomile Face+Body Oil, mini N/A Cocoa Skin Cream N/A Cocoa Skin Cream, mini N/A Birds of A Feather Gift Set, Lavender (liquid soap, soy N/A candle,bar soap) Birds of A Feather Gift Set, Grapefruit (liquid soap, soyN/A candle,bar soap) Birds of A Feather Gift Set, Woodsy (liquid soap, soy candle,bar N/A soap)

8.6oz 8.6oz 8.6oz 8.6oz 2.4oz 2.4oz 1oz 1oz 0.16oz 0.16oz 0.16oz 0.16oz 6oz 6oz 6oz 6oz 6oz 5oz 5oz 5oz 5oz 5oz 3.8oz 3.8oz 1oz 2oz 1oz N/A N/A N/A

Citrus Verbena Body Lotion

Tuberose Body Lotion Vetiver Body Lotion Citrus Verbena Shower Gel Lavender Body Shower Gel Leaves Body Shower Gel Lilac Body Shower Gel Magnolia Body Shower Gel Tea Rose Body Shower Gel Sweet Tea Body Shower Gel Tuberose Body Shower Gel Vetiver Body Shower Gel Citrus Verbena Hand Cream Lavender Hand Cream Leaves Hand Cream Magnolia Hand Cream Sweet Tea Hand Cream Tea Rose Hand Cream Vetiver Hand Cream Citrus Verbena Perfume Candle Lavender Body Perfume Candle Leaves Body Perfume Candle Magnolia Perfume Candle Tea Rose Perfume Candle Sweet Tea Perfume Candle Vetiver Perfume Candle Citrus Verbena Perfume Diffuser Lavender Perfume Diffuser Leaves Perfume Diffuser Magnolia Perfume Diffuser Tea Rose Perfume Diffuser Vetiver Perfume Diffuser

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

6oz 6oz 6oz 6oz 6oz 6oz 6oz 6oz 6oz 6oz 8oz 8oz 8oz 8oz 8oz 8oz 8oz 8oz 8oz 3.3oz 3.3oz 3.3oz 3.3oz 3.3oz 3.3oz 3.3oz 8oz 8oz 8oz 8oz 8oz 8oz 8oz 8.45oz 8.45oz 8.45oz 8.45oz 8.45oz 8.45oz

Relaxing Shower&Bath Foam Indulging Shower&Bath Foam Revitalising Shower&Bath Foam Revitalising Exfoliating Body Wash Revitalising Body Lotion Relaxing Body Lotion Revitalising Travel Candle Set Indulging Travel Candle Set Relaxing Travel Candle Set Indulging Home Candle Revitalising Home Candle Relaxing Home Candle Relaxing Travel Set

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

10oz 10oz 10oz 10oz 10oz 10oz 3x37g 3x37g 3x37g 235g 235g 235g 4x50ml

Lavender Body Lotion

Leaves Body Lotion Lilac Body Lotion Magnolia Body Lotion Neroil Chamomile Body Lotion Tea Rose Body Lotion

Sweet Tea Body Lotion

Target Whls Target Retail $8.05 $23.00 $4.50 $12.85 $8.05 $23.00 $4.50 $12.85 $8.05 $23.00 $4.50 $12.85 $8.05 $23.00 $4.50 $12.85 $8.05 $23.00 $4.50 $12.85 $14.00 $40.00 $8.05 $23.00 $4.50 $12.85 $8.05 $23.00 $4.50 $12.85 $8.05 $23.00 $4.50 $12.85 $14.00 $40.00 $4.50 $12.85 $14.00 $40.00 $9.98 $28.50 $9.98 $28.50 $9.98 $28.50 $9.98 $28.50 $9.98 $28.50 $9.98 $28.50 $0.00 $7.70 $22.00 $7.70 $22.00 $7.70 $22.00 $7.70 $22.00 $6.30 $18.00 $6.30 $18.00 $3.15 $9.00 $3.15 $9.00 $3.50 $10.00 $3.50 $10.00 $3.50 $10.00 $3.50 $10.00 $9.75 $27.85 $9.75 $27.85 $9.75 $27.85 $9.75 $27.85 $9.75 $27.85 $4.90 $14.00 $4.90 $14.00 $4.90 $14.00 $4.90 $14.00 $4.90 $14.00 $9.75 $27.85 $9.10 $26.00 $4.55 $13.00 $7.35 $21.00 $4.20 $12.00 $20.30 $58.00 $20.30 $58.00 $20.30 $58.00 $0.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $12.95 $37.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $10.50 $30.00 $9.63 $27.50 $9.63 $27.50 $9.63 $27.50 $9.63 $27.50 $9.63 $27.50 $9.63 $27.50 $9.63 $27.50 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $31.50 $90.00 $31.50 $90.00 $31.50 $90.00 $31.50 $90.00 $31.50 $90.00 $31.50 $90.00 $0.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $14.00 $40.00 $19.25 $55.00 $19.25 $55.00 $19.25 $55.00 $16.45 $47.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,218.09 $3,480.25

Projected SEASON unit Projected annual Min Units $$ sales sales 90 $2,070.00 50 $642.50 90 $2,070.00 45 $578.25 90 $2,070.00 45 $578.25 90 $2,070.00 45 $578.25 90 $2,070.00 45 $578.25 60 $2,400.00 90 $2,070.00 60 $771.00 90 $2,070.00 45 $578.25 90 $2,070.00 45 $578.25 60 $2,400.00 45 $578.25 60 $2,400.00 75 $2,137.50 75 $2,137.50 75 $2,137.50 75 $2,137.50 75 $2,137.50 75 $2,137.50 $0.00 120 $2,640.00 120 $2,640.00 120 $2,640.00 120 $2,640.00 50 $900.00 50 $900.00 65 $585.00 65 $585.00 70 $700.00 70 $700.00 70 $700.00 70 $700.00 75 $2,088.75 75 $2,088.75 75 $2,088.75 75 $2,088.75 75 $2,088.75 45 $630.00 45 $630.00 45 $630.00 45 $630.00 45 $630.00 45 $1,253.25 40 $1,040.00 50 $650.00 40 $840.00 50 $600.00 60 $3,480.00 60 $3,480.00 60 $3,480.00 $0.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 50 $1,850.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 55 $1,650.00 90 $2,475.00 90 $2,475.00 90 $2,475.00 90 $2,475.00 90 $2,475.00 90 $2,475.00 90 $2,475.00 60 $2,400.00 60 $2,400.00 60 $2,400.00 60 $2,400.00 60 $2,400.00 60 $2,400.00 60 $2,400.00 45 $4,050.00 45 $4,050.00 45 $4,050.00 45 $4,050.00 45 $4,050.00 45 $4,050.00 $0.00 50 $2,000.00 50 $2,000.00 50 $2,000.00 50 $2,000.00 50 $2,000.00 50 $2,000.00 60 $2,400.00 60 $2,400.00 60 $2,400.00 50 $2,750.00 50 $2,750.00 50 $2,750.00 45 $2,115.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 6,760 $208,133.25

Spring/Summer Fall Winter Limited Min COG $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Min Retail $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Opening Units 22.41 12.45 22.41 11.205 22.41 11.205 22.41 11.205 22.41 11.205 14.94 22.41 14.94 22.41 11.205 22.41 11.205 14.94 11.205 14.94 18.675 18.675 18.675 18.675 18.675 18.675 $0.00 29.88 29.88 29.88 29.88 12.45 12.45 16.185 16.185 17.43 17.43 17.43 17.43 18.675 18.675 18.675 18.675 18.675 11.205 11.205 11.205 11.205 11.205 11.205 9.96 12.45 9.96 12.45 14.94 14.94 14.94 0 12.45 12.45 12.45 12.45 12.45 12.45 12.45 12.45 12.45 12.45 13.695 13.695 13.695 13.695 13.695 13.695 13.695 13.695 13.695 22.41 22.41 22.41 22.41 22.41 22.41 22.41 14.94 14.94 14.94 14.94 14.94 14.94 14.94 11.205 11.205 11.205 11.205 11.205 11.205 0 12.45 12.45 12.45 12.45 12.45 12.45 14.94 14.94 14.94 12.45 12.45 12.45 11.205 0 0 0 0 0 0 0 0 1,683

Opening COG $180 $56 $180 $50 $180 $50 $180 $50 $180 $50 $209 $180 $67 $180 $50 $180 $50 $209 $50 $209 $186 $186 $186 $186 $186 $186 $0 $230 $230 $230 $230 $78 $78 $51 $51 $61 $61 $61 $61 $182 $182 $182 $182 $182 $55 $55 $55 $55 $55 $109 $91 $57 $73 $52 $303 $303 $303 $0 $161 $161 $161 $161 $161 $161 $161 $161 $161 $161 $144 $144 $144 $144 $144 $144 $144 $144 $144 $216 $216 $216 $216 $216 $216 $216 $209 $209 $209 $209 $209 $209 $209 $353 $353 $353 $353 $353 $353 $0 $174 $174 $174 $174 $174 $174 $209 $209 $209 $240 $240 $240 $184 $0 $0 $0 $0 $0 $0 $0 $0 $18,139

12.00%

Opening Feb Units Retail $515 11 $160 6 $515 11 $144 5 $515 11 $144 5 $515 11 $144 5 $515 11 $144 5 $598 7 $515 11 $192 7 $515 11 $144 5 $515 11 $144 5 $598 7 $144 5 $598 7 $532 9 $532 9 $532 9 $532 9 $532 9 $532 9 $0 0 $657 14 $657 14 $657 14 $657 14 $224 6 $224 6 $146 8 $146 8 $174 8 $174 8 $174 8 $174 8 $520 9 $520 9 $520 9 $520 9 $520 9 $157 5 $157 5 $157 5 $157 5 $157 5 $312 5 $259 5 $162 6 $209 5 $149 6 $867 7 $867 7 $867 7 $0 0 $461 6 $461 6 $461 6 $461 6 $461 6 $461 6 $461 6 $461 6 $461 6 $461 6 $411 7 $411 7 $411 7 $411 7 $411 7 $411 7 $411 7 $411 7 $411 7 $616 11 $616 11 $616 11 $616 11 $616 11 $616 11 $616 11 $598 7 $598 7 $598 7 $598 7 $598 7 $598 7 $598 7 $1,008 5 $1,008 5 $1,008 5 $1,008 5 $1,008 5 $1,008 5 $0 0 $498 6 $498 6 $498 6 $498 6 $498 6 $498 6 $598 7 $598 7 $598 7 $685 6 $685 6 $685 6 $527 5 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $51,825 811

6.90%

Feb COGS $87 $27 $87 $24 $87 $24 $87 $24 $87 $24 $101 $87 $32 $87 $24 $87 $24 $101 $24 $101 $90 $90 $90 $90 $90 $90 $0 $111 $111 $111 $111 $38 $38 $25 $25 $29 $29 $29 $29 $88 $88 $88 $88 $88 $26 $26 $26 $26 $26 $53 $44 $27 $35 $25 $146 $146 $146 $0 $78 $78 $78 $78 $78 $78 $78 $78 $78 $78 $69 $69 $69 $69 $69 $69 $69 $69 $69 $104 $104 $104 $104 $104 $104 $104 $101 $101 $101 $101 $101 $101 $101 $170 $170 $170 $170 $170 $170 $0 $84 $84 $84 $84 $84 $84 $101 $101 $101 $116 $116 $116 $89 $0 $0 $0 $0 $0 $0 $0 $0 $8,742

Feb Retail Mar Units $248 6 $77 3 $248 6 $69 3 $248 6 $69 3 $248 6 $69 3 $248 6 $69 3 $288 4 $248 6 $93 4 $248 6 $69 3 $248 6 $69 3 $288 4 $69 3 $288 4 $257 5 $257 5 $257 5 $257 5 $257 5 $257 5 $0 0 $317 8 $317 8 $317 8 $317 8 $108 3 $108 3 $70 4 $70 4 $84 5 $84 5 $84 5 $84 5 $251 5 $251 5 $251 5 $251 5 $251 5 $76 3 $76 3 $76 3 $76 3 $76 3 $150 3 $125 3 $78 3 $101 3 $72 3 $418 4 $418 4 $418 4 $0 0 $222 3 $222 3 $222 3 $222 3 $222 3 $222 3 $222 3 $222 3 $222 3 $222 3 $198 4 $198 4 $198 4 $198 4 $198 4 $198 4 $198 4 $198 4 $198 4 $297 6 $297 6 $297 6 $297 6 $297 6 $297 6 $297 6 $288 4 $288 4 $288 4 $288 4 $288 4 $288 4 $288 4 $486 3 $486 3 $486 3 $486 3 $486 3 $486 3 $0 0 $240 3 $240 3 $240 3 $240 3 $240 3 $240 3 $288 4 $288 4 $288 4 $330 3 $330 3 $330 3 $254 3 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $24,976 466

6.00%

Mar COGS $50 $16 $50 $14 $50 $14 $50 $14 $50 $14 $58 $50 $19 $50 $14 $50 $14 $58 $14 $58 $52 $52 $52 $52 $52 $52 $0 $64 $64 $64 $64 $22 $22 $14 $14 $17 $17 $17 $17 $50 $50 $50 $50 $50 $15 $15 $15 $15 $15 $30 $25 $16 $20 $14 $84 $84 $84 $0 $45 $45 $45 $45 $45 $45 $45 $45 $45 $45 $40 $40 $40 $40 $40 $40 $40 $40 $40 $60 $60 $60 $60 $60 $60 $60 $58 $58 $58 $58 $58 $58 $58 $98 $98 $98 $98 $98 $98 $0 $48 $48 $48 $48 $48 $48 $58 $58 $58 $66 $66 $66 $51 $0 $0 $0 $0 $0 $0 $0 $0 $5,026

Mar Retail $143 $44 $143 $40 $143 $40 $143 $40 $143 $40 $166 $143 $53 $143 $40 $143 $40 $166 $40 $166 $147 $147 $147 $147 $147 $147 $0 $182 $182 $182 $182 $62 $62 $40 $40 $48 $48 $48 $48 $144 $144 $144 $144 $144 $43 $43 $43 $43 $43 $86 $72 $45 $58 $41 $240 $240 $240 $0 $128 $128 $128 $128 $128 $128 $128 $128 $128 $128 $114 $114 $114 $114 $114 $114 $114 $114 $114 $171 $171 $171 $171 $171 $171 $171 $166 $166 $166 $166 $166 $166 $166 $279 $279 $279 $279 $279 $279 $0 $138 $138 $138 $138 $138 $138 $166 $166 $166 $190 $190 $190 $146 $0 $0 $0 $0 $0 $0 $0 $0 $14,361

Apr Units

5 3 5 3 5 3 5 3 5 3 4 5 4 5 3 5 3 4 3 4 5 5 5 5 5 5 0 7 7 7 7 3 3 4 4 4 4 4 4 5 5 5 5 5 3 3 3 3 3 3 2 3 2 3 4 4 4 0 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 5 5 5 5 5 5 5 4 4 4 4 4 4 4 3 3 3 3 3 3 0 3 3 3 3 3 3 4 4 4 3 3 3 3 0 0 0 0 0 0 0 0 406

7.00%

Apr COGS $43 $13 $43 $12 $43 $12 $43 $12 $43 $12 $50 $43 $16 $43 $12 $43 $12 $50 $12 $50 $45 $45 $45 $45 $45 $45 $0 $55 $55 $55 $55 $19 $19 $12 $12 $15 $15 $15 $15 $44 $44 $44 $44 $44 $13 $13 $13 $13 $13 $26 $22 $14 $18 $13 $73 $73 $73 $0 $39 $39 $39 $39 $39 $39 $39 $39 $39 $39 $35 $35 $35 $35 $35 $35 $35 $35 $35 $52 $52 $52 $52 $52 $52 $52 $50 $50 $50 $50 $50 $50 $50 $85 $85 $85 $85 $85 $85 $0 $42 $42 $42 $42 $42 $42 $50 $50 $50 $58 $58 $58 $44 $0 $0 $0 $0 $0 $0 $0 $0 $4,371

Apr Retail May Units $124 6 $39 4 $124 6 $35 3 $124 6 $35 3 $124 6 $35 3 $124 6 $35 3 $144 4 $124 6 $46 4 $124 6 $35 3 $124 6 $35 3 $144 4 $35 3 $144 4 $128 5 $128 5 $128 5 $128 5 $128 5 $128 5 $0 0 $158 8 $158 8 $158 8 $158 8 $54 4 $54 4 $35 5 $35 5 $42 5 $42 5 $42 5 $42 5 $125 5 $125 5 $125 5 $125 5 $125 5 $38 3 $38 3 $38 3 $38 3 $38 3 $75 3 $62 3 $39 4 $50 3 $36 4 $209 4 $209 4 $209 4 $0 0 $111 4 $111 4 $111 4 $111 4 $111 4 $111 4 $111 4 $111 4 $111 4 $111 4 $99 4 $99 4 $99 4 $99 4 $99 4 $99 4 $99 4 $99 4 $99 4 $149 6 $149 6 $149 6 $149 6 $149 6 $149 6 $149 6 $144 4 $144 4 $144 4 $144 4 $144 4 $144 4 $144 4 $243 3 $243 3 $243 3 $243 3 $243 3 $243 3 $0 0 $120 4 $120 4 $120 4 $120 4 $120 4 $120 4 $144 4 $144 4 $144 4 $165 4 $165 4 $165 4 $127 3 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $12,488 473

5.50%

May COGS $51 $16 $51 $14 $51 $14 $51 $14 $51 $14 $59 $51 $19 $51 $14 $51 $14 $59 $14 $59 $52 $52 $52 $52 $52 $52 $0 $65 $65 $65 $65 $22 $22 $14 $14 $17 $17 $17 $17 $51 $51 $51 $51 $51 $15 $15 $15 $15 $15 $31 $25 $16 $21 $15 $85 $85 $85 $0 $45 $45 $45 $45 $45 $45 $45 $45 $45 $45 $40 $40 $40 $40 $40 $40 $40 $40 $40 $61 $61 $61 $61 $61 $61 $61 $59 $59 $59 $59 $59 $59 $59 $99 $99 $99 $99 $99 $99 $0 $49 $49 $49 $49 $49 $49 $59 $59 $59 $67 $67 $67 $52 $0 $0 $0 $0 $0 $0 $0 $0 $5,099

May Retail $145 $45 $145 $40 $145 $40 $145 $40 $145 $40 $168 $145 $54 $145 $40 $145 $40 $168 $40 $168 $150 $150 $150 $150 $150 $150 $0 $185 $185 $185 $185 $63 $63 $41 $41 $49 $49 $49 $49 $146 $146 $146 $146 $146 $44 $44 $44 $44 $44 $88 $73 $46 $59 $42 $244 $244 $244 $0 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $116 $116 $116 $116 $116 $116 $116 $116 $116 $173 $173 $173 $173 $173 $173 $173 $168 $168 $168 $168 $168 $168 $168 $284 $284 $284 $284 $284 $284 $0 $140 $140 $140 $140 $140 $140 $168 $168 $168 $193 $193 $193 $148 $0 $0 $0 $0 $0 $0 $0 $0 $14,569

Jun Units

5 3 5 2 5 2 5 2 5 2 3 5 3 5 2 5 2 3 2 3 4 4 4 4 4 4 0 7 7 7 7 3 3 4 4 4 4 4 4 4 4 4 4 4 2 2 2 2 2 2 2 3 2 3 3 3 3 0 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 5 5 5 5 5 5 5 3 3 3 3 3 3 3 2 2 2 2 2 2 0 3 3 3 3 3 3 3 3 3 3 3 3 2 0 0 0 0 0 0 0 0 372

6.00%

Jun COGS $40 $12 $40 $11 $40 $11 $40 $11 $40 $11 $46 $40 $15 $40 $11 $40 $11 $46 $11 $46 $41 $41 $41 $41 $41 $41 $0 $51 $51 $51 $51 $17 $17 $11 $11 $13 $13 $13 $13 $40 $40 $40 $40 $40 $12 $12 $12 $12 $12 $24 $20 $13 $16 $12 $67 $67 $67 $0 $36 $36 $36 $36 $36 $36 $36 $36 $36 $36 $32 $32 $32 $32 $32 $32 $32 $32 $32 $48 $48 $48 $48 $48 $48 $48 $46 $46 $46 $46 $46 $46 $46 $78 $78 $78 $78 $78 $78 $0 $39 $39 $39 $39 $39 $39 $46 $46 $46 $53 $53 $53 $41 $0 $0 $0 $0 $0 $0 $0 $0 $4,007

Jun Retail $114 $35 $114 $32 $114 $32 $114 $32 $114 $32 $132 $114 $42 $114 $32 $114 $32 $132 $32 $132 $118 $118 $118 $118 $118 $118 $0 $145 $145 $145 $145 $50 $50 $32 $32 $39 $39 $39 $39 $115 $115 $115 $115 $115 $35 $35 $35 $35 $35 $69 $57 $36 $46 $33 $191 $191 $191 $0 $102 $102 $102 $102 $102 $102 $102 $102 $102 $102 $91 $91 $91 $91 $91 $91 $91 $91 $91 $136 $136 $136 $136 $136 $136 $136 $132 $132 $132 $132 $132 $132 $132 $223 $223 $223 $223 $223 $223 $0 $110 $110 $110 $110 $110 $110 $132 $132 $132 $151 $151 $151 $116 $0 $0 $0 $0 $0 $0 $0 $0 $11,447

Jul Units

5 3 5 3 5 3 5 3 5 3 4 5 4 5 3 5 3 4 3 4 5 5 5 5 5 5 0 7 7 7 7 3 3 4 4 4 4 4 4 5 5 5 5 5 3 3 3 3 3 3 2 3 2 3 4 4 4 0 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 5 5 5 5 5 5 5 4 4 4 4 4 4 4 3 3 3 3 3 3 0 3 3 3 3 3 3 4 4 4 3 3 3 3 0 0 0 0 0 0 0 0 406

8.95%

Jul COGS $43 $13 $43 $12 $43 $12 $43 $12 $43 $12 $50 $43 $16 $43 $12 $43 $12 $50 $12 $50 $45 $45 $45 $45 $45 $45 $0 $55 $55 $55 $55 $19 $19 $12 $12 $15 $15 $15 $15 $44 $44 $44 $44 $44 $13 $13 $13 $13 $13 $26 $22 $14 $18 $13 $73 $73 $73 $0 $39 $39 $39 $39 $39 $39 $39 $39 $39 $39 $35 $35 $35 $35 $35 $35 $35 $35 $35 $52 $52 $52 $52 $52 $52 $52 $50 $50 $50 $50 $50 $50 $50 $85 $85 $85 $85 $85 $85 $0 $42 $42 $42 $42 $42 $42 $50 $50 $50 $58 $58 $58 $44 $0 $0 $0 $0 $0 $0 $0 $0 $4,371

Jul Retail

Aug Units 8 4 8 4 8 4 8 4 8 4 5 8 5 8 4 8 4 5 4 5 7 7 7 7 7 7 0 11 11 11 11 4 4 6 6 6 6 6 6 7 7 7 7 7 4 4 4 4 4 4 4 4 4 4 5 5 5 0 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 8 8 8 8 8 8 8 5 5 5 5 5 5 5 4 4 4 4 4 4 0 4 4 4 4 4 4 5 5 5 4 4 4 4 0 0 0 0 0 0 0 0 605

$324,635

$313,129

$124 $39 $124 $35 $124 $35 $124 $35 $124 $35 $144 $124 $46 $124 $35 $124 $35 $144 $35 $144 $128 $128 $128 $128 $128 $128 $0 $158 $158 $158 $158 $54 $54 $35 $35 $42 $42 $42 $42 $125 $125 $125 $125 $125 $38 $38 $38 $38 $38 $75 $62 $39 $50 $36 $209 $209 $209 $0 $111 $111 $111 $111 $111 $111 $111 $111 $111 $111 $99 $99 $99 $99 $99 $99 $99 $99 $99 $149 $149 $149 $149 $149 $149 $149 $144 $144 $144 $144 $144 $144 $144 $243 $243 $243 $243 $243 $243 $0 $120 $120 $120 $120 $120 $120 $144 $144 $144 $165 $165 $165 $127 $0 $0 $0 $0 $0 $0 $0 $0 $12,488

7.50%

Aug COGS Aug Retail $65 $185 $20 $58 $65 $185 $18 $52 $65 $185 $18 $52 $65 $185 $18 $52 $65 $185 $18 $52 $75 $215 $65 $185 $24 $69 $65 $185 $18 $52 $65 $185 $18 $52 $75 $215 $18 $52 $75 $215 $67 $191 $67 $191 $67 $191 $67 $191 $67 $191 $67 $191 $0 $0 $83 $236 $83 $236 $83 $236 $83 $236 $28 $81 $28 $81 $18 $52 $18 $52 $22 $63 $22 $63 $22 $63 $22 $63 $65 $187 $65 $187 $65 $187 $65 $187 $65 $187 $20 $56 $20 $56 $20 $56 $20 $56 $20 $56 $39 $112 $33 $93 $20 $58 $26 $75 $19 $54 $109 $311 $109 $311 $109 $311 $0 $0 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $78 $222 $78 $222 $78 $222 $78 $222 $78 $222 $78 $222 $78 $222 $75 $215 $75 $215 $75 $215 $75 $215 $75 $215 $75 $215 $75 $215 $127 $362 $127 $362 $127 $362 $127 $362 $127 $362 $127 $362 $0 $0 $63 $179 $63 $179 $63 $179 $63 $179 $63 $179 $63 $179 $75 $215 $75 $215 $75 $215 $86 $246 $86 $246 $86 $246 $66 $189 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $6,520 $18,628

Sep Units

7 4 7 3 7 3 7 3 7 3 5 7 5 7 3 7 3 5 3 5 6 6 6 6 6 6 0 9 9 9 9 4 4 5 5 5 5 5 5 6 6 6 6 6 3 3 3 3 3 3 3 4 3 4 5 5 5 0 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 7 7 7 7 7 7 7 5 5 5 5 5 5 5 3 3 3 3 3 3 0 4 4 4 4 4 4 5 5 5 4 4 4 3 0 0 0 0 0 0 0 0 507

$30.79

$290,273

SPRING FALL LIMITED

7.65%

$307,123

8.09%

$308,854

8.14%

$317,539

8.37%

$308793

8.14%

$330,401

8.71%

$318,095

8.38%

$305,287

8.04%

8.55%

8.25%

$333,040

8.78%

$337,989

8.91%

$3,795,158 100%

Sep COGS $54 $17 $54 $15 $54 $15 $54 $15 $54 $15 $63 $54 $20 $54 $15 $54 $15 $63 $15 $63 $56 $56 $56 $56 $56 $56 $0 $69 $69 $69 $69 $24 $24 $15 $15 $18 $18 $18 $18 $55 $55 $55 $55 $55 $17 $17 $17 $17 $17 $33 $27 $17 $22 $16 $91 $91 $91 $0 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $43 $43 $43 $43 $43 $43 $43 $43 $43 $65 $65 $65 $65 $65 $65 $65 $63 $63 $63 $63 $63 $63 $63 $106 $106 $106 $106 $106 $106 $0 $53 $53 $53 $53 $53 $53 $63 $63 $63 $72 $72 $72 $56 $0 $0 $0 $0 $0 $0 $0 $0 $5,463

Sep Retail $155 $48 $155 $43 $155 $43 $155 $43 $155 $43 $180 $155 $58 $155 $43 $155 $43 $180 $43 $180 $160 $160 $160 $160 $160 $160 $0 $198 $198 $198 $198 $68 $68 $44 $44 $53 $53 $53 $53 $157 $157 $157 $157 $157 $47 $47 $47 $47 $47 $94 $78 $49 $63 $45 $261 $261 $261 $0 $139 $139 $139 $139 $139 $139 $139 $139 $139 $139 $124 $124 $124 $124 $124 $124 $124 $124 $124 $186 $186 $186 $186 $186 $186 $186 $180 $180 $180 $180 $180 $180 $180 $304 $304 $304 $304 $304 $304 $0 $150 $150 $150 $150 $150 $150 $180 $180 $180 $206 $206 $206 $159 $0 $0 $0 $0 $0 $0 $0 $0 $15,610


7.50%

COGS Aug Retail $65 $185 $20 $58 $65 $185 $18 $52 $65 $185 $18 $52 $65 $185 $18 $52 $65 $185 $18 $52 $75 $215 $65 $185 $24 $69 $65 $185 $18 $52 $65 $185 $18 $52 $75 $215 $18 $52 $75 $215 $67 $191 $67 $191 $67 $191 $67 $191 $67 $191 $67 $191 $0 $0 $83 $236 $83 $236 $83 $236 $83 $236 $28 $81 $28 $81 $18 $52 $18 $52 $22 $63 $22 $63 $22 $63 $22 $63 $65 $187 $65 $187 $65 $187 $65 $187 $65 $187 $20 $56 $20 $56 $20 $56 $20 $56 $20 $56 $39 $112 $33 $93 $20 $58 $26 $75 $19 $54 $109 $311 $109 $311 $109 $311 $0 $0 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $58 $166 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $52 $148 $78 $222 $78 $222 $78 $222 $78 $222 $78 $222 $78 $222 $78 $222 $75 $215 $75 $215 $75 $215 $75 $215 $75 $215 $75 $215 $75 $215 $127 $362 $127 $362 $127 $362 $127 $362 $127 $362 $127 $362 $0 $0 $63 $179 $63 $179 $63 $179 $63 $179 $63 $179 $63 $179 $75 $215 $75 $215 $75 $215 $86 $246 $86 $246 $86 $246 $66 $189 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $6,520 $18,628

Sep Units

3,040

$3,795,158

8.78%

$337,989

8.91%

7 4 7 3 7 3 7 3 7 3 5 7 5 7 3 7 3 5 3 5 6 6 6 6 6 6 0 9 9 9 9 4 4 5 5 5 5 5 5 6 6 6 6 6 3 3 3 3 3 3 3 4 3 4 5 5 5 0 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 7 7 7 7 7 7 7 5 5 5 5 5 5 5 3 3 3 3 3 3 0 4 4 4 4 4 4 5 5 5 4 4 4 3 0 0 0 0 0 0 0 0 507

100%

8.50%

Sep COGS $54 $17 $54 $15 $54 $15 $54 $15 $54 $15 $63 $54 $20 $54 $15 $54 $15 $63 $15 $63 $56 $56 $56 $56 $56 $56 $0 $69 $69 $69 $69 $24 $24 $15 $15 $18 $18 $18 $18 $55 $55 $55 $55 $55 $17 $17 $17 $17 $17 $33 $27 $17 $22 $16 $91 $91 $91 $0 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $43 $43 $43 $43 $43 $43 $43 $43 $43 $65 $65 $65 $65 $65 $65 $65 $63 $63 $63 $63 $63 $63 $63 $106 $106 $106 $106 $106 $106 $0 $53 $53 $53 $53 $53 $53 $63 $63 $63 $72 $72 $72 $56 $0 $0 $0 $0 $0 $0 $0 $0 $5,463

Sep Retail $155 $48 $155 $43 $155 $43 $155 $43 $155 $43 $180 $155 $58 $155 $43 $155 $43 $180 $43 $180 $160 $160 $160 $160 $160 $160 $0 $198 $198 $198 $198 $68 $68 $44 $44 $53 $53 $53 $53 $157 $157 $157 $157 $157 $47 $47 $47 $47 $47 $94 $78 $49 $63 $45 $261 $261 $261 $0 $139 $139 $139 $139 $139 $139 $139 $139 $139 $139 $124 $124 $124 $124 $124 $124 $124 $124 $124 $186 $186 $186 $186 $186 $186 $186 $180 $180 $180 $180 $180 $180 $180 $304 $304 $304 $304 $304 $304 $0 $150 $150 $150 $150 $150 $150 $180 $180 $180 $206 $206 $206 $159 $0 $0 $0 $0 $0 $0 $0 $0 $15,610

Oct Units

8 4 8 4 8 4 8 4 8 4 5 8 5 8 4 8 4 5 4 5 6 6 6 6 6 6 0 10 10 10 10 4 4 6 6 6 6 6 6 6 6 6 6 6 4 4 4 4 4 4 3 4 3 4 5 5 5 0 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 8 8 8 8 8 8 8 5 5 5 5 5 5 5 4 4 4 4 4 4 0 4 4 4 4 4 4 5 5 5 4 4 4 4 0 0 0 0 0 0 0 0 575

9.50%

Oct COGS $62 $19 $62 $17 $62 $17 $62 $17 $62 $17 $71 $62 $23 $62 $17 $62 $17 $71 $17 $71 $64 $64 $64 $64 $64 $64 $0 $79 $79 $79 $79 $27 $27 $17 $17 $21 $21 $21 $21 $62 $62 $62 $62 $62 $19 $19 $19 $19 $19 $37 $31 $19 $25 $18 $104 $104 $104 $0 $55 $55 $55 $55 $55 $55 $55 $55 $55 $55 $49 $49 $49 $49 $49 $49 $49 $49 $49 $74 $74 $74 $74 $74 $74 $74 $71 $71 $71 $71 $71 $71 $71 $120 $120 $120 $120 $120 $120 $0 $60 $60 $60 $60 $60 $60 $71 $71 $71 $82 $82 $82 $63 $0 $0 $0 $0 $0 $0 $0 $0 $6,192

Oct Retail Nov Units $176 9 $55 5 $176 9 $49 4 $176 9 $49 4 $176 9 $49 4 $176 9 $49 4 $204 6 $176 9 $66 6 $176 9 $49 4 $176 9 $49 4 $204 6 $49 4 $204 6 $182 7 $182 7 $182 7 $182 7 $182 7 $182 7 $0 0 $224 11 $224 11 $224 11 $224 11 $77 5 $77 5 $50 6 $50 6 $60 7 $60 7 $60 7 $60 7 $178 7 $178 7 $178 7 $178 7 $178 7 $54 4 $54 4 $54 4 $54 4 $54 4 $107 4 $88 4 $55 5 $71 4 $51 5 $296 6 $296 6 $296 6 $0 0 $157 5 $157 5 $157 5 $157 5 $157 5 $157 5 $157 5 $157 5 $157 5 $157 5 $140 5 $140 5 $140 5 $140 5 $140 5 $140 5 $140 5 $140 5 $140 5 $210 9 $210 9 $210 9 $210 9 $210 9 $210 9 $210 9 $204 6 $204 6 $204 6 $204 6 $204 6 $204 6 $204 6 $344 4 $344 4 $344 4 $344 4 $344 4 $344 4 $0 0 $170 5 $170 5 $170 5 $170 5 $170 5 $170 5 $204 6 $204 6 $204 6 $234 5 $234 5 $234 5 $180 4 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $0 0 $17,691 642

11.50%

Nov COGS $69 $21 $69 $19 $69 $19 $69 $19 $69 $19 $80 $69 $26 $69 $19 $69 $19 $80 $19 $80 $71 $71 $71 $71 $71 $71 $0 $88 $88 $88 $88 $30 $30 $19 $19 $23 $23 $23 $23 $69 $69 $69 $69 $69 $21 $21 $21 $21 $21 $42 $35 $22 $28 $20 $116 $116 $116 $0 $62 $62 $62 $62 $62 $62 $62 $62 $62 $62 $55 $55 $55 $55 $55 $55 $55 $55 $55 $82 $82 $82 $82 $82 $82 $82 $80 $80 $80 $80 $80 $80 $80 $135 $135 $135 $135 $135 $135 $0 $67 $67 $67 $67 $67 $67 $80 $80 $80 $91 $91 $91 $70 $0 $0 $0 $0 $0 $0 $0 $0 $6,920

Nov Retail $197 $61 $197 $55 $197 $55 $197 $55 $197 $55 $228 $197 $73 $197 $55 $197 $55 $228 $55 $228 $203 $203 $203 $203 $203 $203 $0 $251 $251 $251 $251 $86 $86 $56 $56 $67 $67 $67 $67 $198 $198 $198 $198 $198 $60 $60 $60 $60 $60 $119 $99 $62 $80 $57 $331 $331 $331 $0 $176 $176 $176 $176 $176 $176 $176 $176 $176 $176 $157 $157 $157 $157 $157 $157 $157 $157 $157 $235 $235 $235 $235 $235 $235 $235 $228 $228 $228 $228 $228 $228 $228 $385 $385 $385 $385 $385 $385 $0 $190 $190 $190 $190 $190 $190 $228 $228 $228 $261 $261 $261 $201 $0 $0 $0 $0 $0 $0 $0 $0 $19,773

Dec Units 10 6 10 5 10 5 10 5 10 5 7 10 7 10 5 10 5 7 5 7 9 9 9 9 9 9 0 14 14 14 14 6 6 7 7 8 8 8 8 9 9 9 9 9 5 5 5 5 5 5 5 6 5 6 7 7 7 0 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 10 10 10 10 10 10 10 7 7 7 7 7 7 7 5 5 5 5 5 5 0 6 6 6 6 6 6 7 7 7 6 6 6 5 0 0 0 0 0 0 0 0 777

11.00%

Dec COGS $83 $26 $83 $23 $83 $23 $83 $23 $83 $23 $97 $83 $31 $83 $23 $83 $23 $97 $23 $97 $86 $86 $86 $86 $86 $86 $0 $106 $106 $106 $106 $36 $36 $24 $24 $28 $28 $28 $28 $84 $84 $84 $84 $84 $25 $25 $25 $25 $25 $50 $42 $26 $34 $24 $140 $140 $140 $0 $74 $74 $74 $74 $74 $74 $74 $74 $74 $74 $66 $66 $66 $66 $66 $66 $66 $66 $66 $100 $100 $100 $100 $100 $100 $100 $97 $97 $97 $97 $97 $97 $97 $163 $163 $163 $163 $163 $163 $0 $81 $81 $81 $81 $81 $81 $97 $97 $97 $111 $111 $111 $85 $0 $0 $0 $0 $0 $0 $0 $0 $8,377

Dec Retail Jan Units Jan COGS $238 10 $80 $74 6 $25 $238 10 $80 $66 5 $22 $238 10 $80 $66 5 $22 $238 10 $80 $66 5 $22 $238 10 $80 $66 5 $22 $276 7 $92 $238 10 $80 $89 7 $30 $238 10 $80 $66 5 $22 $238 10 $80 $66 5 $22 $276 7 $92 $66 5 $22 $276 7 $92 $246 8 $82 $246 8 $82 $246 8 $82 $246 8 $82 $246 8 $82 $246 8 $82 $0 0 $0 $304 13 $102 $304 13 $102 $304 13 $102 $304 13 $102 $104 6 $35 $104 6 $35 $67 7 $23 $67 7 $23 $81 8 $27 $81 8 $27 $81 8 $27 $81 8 $27 $240 8 $80 $240 8 $80 $240 8 $80 $240 8 $80 $240 8 $80 $72 5 $24 $72 5 $24 $72 5 $24 $72 5 $24 $72 5 $24 $144 5 $48 $120 4 $40 $75 6 $25 $97 4 $32 $69 6 $23 $400 7 $134 $400 7 $134 $400 7 $134 $0 0 $0 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $213 6 $71 $190 6 $64 $190 6 $64 $190 6 $64 $190 6 $64 $190 6 $64 $190 6 $64 $190 6 $64 $190 6 $64 $190 6 $64 $285 10 $95 $285 10 $95 $285 10 $95 $285 10 $95 $285 10 $95 $285 10 $95 $285 10 $95 $276 7 $92 $276 7 $92 $276 7 $92 $276 7 $92 $276 7 $92 $276 7 $92 $276 7 $92 $466 5 $156 $466 5 $156 $466 5 $156 $466 5 $156 $466 5 $156 $466 5 $156 $0 0 $0 $230 6 $77 $230 6 $77 $230 6 $77 $230 6 $77 $230 6 $77 $230 6 $77 $276 7 $92 $276 7 $92 $276 7 $92 $316 6 $106 $316 6 $106 $316 6 $106 $243 5 $81 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $23,935 744 $8,013

100% 0% 0% Jan Retail Total Units Total COGS $228 90 $727 $71 50 $226 $228 90 $727 $64 45 $203 $228 90 $727 $64 45 $203 $228 90 $727 $64 45 $203 $228 90 $727 $64 45 $203 $264 60 $843 $228 90 $727 $85 60 $271 $228 90 $727 $64 45 $203 $228 90 $727 $64 45 $203 $264 60 $843 $64 45 $203 $264 60 $843 $235 75 $751 $235 75 $751 $235 75 $751 $235 75 $751 $235 75 $751 $235 75 $751 $0 0 $0 $290 120 $927 $290 120 $927 $290 120 $927 $290 120 $927 $99 50 $316 $99 50 $316 $64 65 $205 $64 65 $205 $77 70 $246 $77 70 $246 $77 70 $246 $77 70 $246 $230 75 $734 $230 75 $734 $230 75 $734 $230 75 $734 $230 75 $734 $69 45 $221 $69 45 $221 $69 45 $221 $69 45 $221 $69 45 $221 $138 45 $440 $114 40 $365 $72 50 $228 $92 40 $295 $66 50 $211 $383 60 $1,222 $383 60 $1,222 $383 60 $1,222 $0 0 $0 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $204 50 $650 $182 55 $580 $182 55 $580 $182 55 $580 $182 55 $580 $182 55 $580 $182 55 $580 $182 55 $580 $182 55 $580 $182 55 $580 $272 90 $869 $272 90 $869 $272 90 $869 $272 90 $869 $272 90 $869 $272 90 $869 $272 90 $869 $264 60 $843 $264 60 $843 $264 60 $843 $264 60 $843 $264 60 $843 $264 60 $843 $264 60 $843 $446 45 $1,422 $446 45 $1,422 $446 45 $1,422 $446 45 $1,422 $446 45 $1,422 $446 45 $1,422 $0 0 $0 $220 50 $702 $220 50 $702 $220 50 $702 $220 50 $702 $220 50 $702 $220 50 $702 $264 60 $843 $264 60 $843 $264 60 $843 $303 50 $966 $303 50 $966 $303 50 $966 $233 45 $743 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $22,895 6,784 $73,102

Total Retail $2,077 $645 $2,077 $580 $2,077 $580 $2,077 $580 $2,077 $580 $2,408 $2,077 $774 $2,077 $580 $2,077 $580 $2,408 $580 $2,408 $2,145 $2,145 $2,145 $2,145 $2,145 $2,145 $2,649 $2,649 $2,649 $2,649 $903 $903 $587 $587 $702 $702 $702 $702 $2,096 $2,096 $2,096 $2,096 $2,096 $632 $632 $632 $632 $632 $1,258 $1,044 $652 $843 $602 $3,492 $3,492 $3,492 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,856 $1,656 $1,656 $1,656 $1,656 $1,656 $1,656 $1,656 $1,656 $1,656 $2,484 $2,484 $2,484 $2,484 $2,484 $2,484 $2,484 $2,408 $2,408 $2,408 $2,408 $2,408 $2,408 $2,408 $4,064 $4,064 $4,064 $4,064 $4,064 $4,064

FINANCIAL PLAN SHEETS

$2,007 $2,007 $2,007 $2,007 $2,007 $2,007 $2,408 $2,408 $2,408 $2,760 $2,760 $2,760 $2,122 $0 $0 $0 $0 $0 $0

chi Specialty in Skincare & Fine Home Fragrance


Sales and Inventory Flow Year 1

year one GM% IMU% year 2 growth year 3 growth

63.3% 65.0% 10.0% 15.0%

shrink %

Jan-Yr0

Feb-Yr1

Net Sales COGS GM$ GM%

$

Purchases -Retail Purchases -Cost

Jul-Yr

$42,563

$24,976 9,616 $ $15,360 61.5%

$14,361 5,207 $ $9,154 63.7%

$12,488 4,528 $ $7,960 63.7%

$14,569 5,383 $ $9,186 63.1%

2,497.60 $ 10.0%

517.00 $ 3.6%

449.57 $ 3.6%

$12,252 $4,674

$13,187 $4,983

Aug-Yr1

Sep-Yr1

Oct-Yr1

Nov-Yr1

Dec-Yr1

Jan-Yr1

$46,726

$51,929

$53,074

$61,399

$66,603

$74,304

$11,447 4,151 $ $7,297 63.7%

$12,488.0 4,528 $ $7,960 63.7%

$18,627.9 6,772 $ $11,856 63.6%

$15,610.0 5,660 $ $9,950 63.7%

$17,691.3 6,415 $ $11,276 63.7%

$19,772.7 7,170 $ $12,603 63.7%

811.51 $ 5.6%

412.10 $ 3.6%

449.57 $ 3.6%

720.90 $ 3.9%

561.96 $ 3.6%

636.89 $ 3.6%

711.82 $ 3.6%

$19,731 $7,489

$16,251 $6,077

$18,391 $6,869

$20,866 $7,880

$24,809 $9,490

$23,885 $8,946

$28,581 $11,576

Q1-Yr1

Q2-Yr1

Q3-Yr1

Q4-Yr1

Yr1 Total

$66,166

$51,825

$38,505

$51,929

$66,603

$23,935.3 8,922 $ $15,013 62.7%

$22,894.7 8,302 $14,593 63.7%

$51,825 $19,351 $32,474 62.7%

$38,505 $14,062 $24,442 63.5%

$51,929 $18,847 $33,082 63.7%

$66,603 $24,393 $42,210 63.4%

$208,862 $76,654 $132,208 63.3%

1,555.80 $ 6.5%

824.21 3.6%

$3,464 6.7%

$1,673 4.3%

$1,920 3.7%

$3,092 4.6%

$10,149 4.9%

$15,019 $5,776

$94,831 $35,126

$54,373 $20,435

$69,561 $26,316

$61,432 $24,358

$280,196 $106,236

$17,566 $7,331 $500

$287

$250

$291

$229

$250

$373

$312

$354

$395

$479

$458

$51,825

$41,419

$38,505

$38,505

$42,563

$46,726

$51,929

$53,074

$61,399

$66,603

$74,304

$66,166

$57,008

$38,505

$51,929

$66,603

$57,008

$46,622

$39,962

$38,505

$40,534

$44,645

$49,328

$52,502

$57,237

$64,001

$70,453

$70,235

$61,587

$42,563

$44,931

$58,251

$66,020

1.2

0.9

0.9

1.0

2.1

Feb-Yr2

Mar-Yr2

3.1

Apr-Yr2

2.6

May-Yr2

3.7

Jun-Yr2

3.7

Jul-Yr2

2.8

Aug-Yr2

3.4

Sep-Yr2

3.5

Oct-Yr2

3.4

Nov-Yr2

3.1

Dec-Yr2

2.9

Jan-Yr2

Q1-Yr2

Q2-Yr2

Q3-Yr2

Q4-Yr2

$36,059

$35,487

$36,574

$42,813

$47,392

$47,506

$54,375

$60,671

$66,623

$64,094

$57,008

$35,487

$47,392

$60,671

$15,797 5,684 $ $10,113 64.0%

$13,737 4,942 $ $8,794 64.0%

$16,026 5,906 $ $10,120 63.1%

$12,592 4,531 $ $8,061 64.0%

$13,737 4,942 $ $8,794 64.0%

$20,491 7,392 $ $13,099 63.9%

$17,171 6,178 $ $10,993 64.0%

$19,460 7,002 $ $12,459 64.0%

$21,750 7,826 $ $13,924 64.0%

$26,329 9,759 $ $16,570 62.9%

$25,184 9,061 $16,123 64.0%

$57,008 $21,483 $35,525 62.3%

$42,355 $15,380 $26,976 63.7%

$57,122 $20,572 $36,550 64.0%

$73,263 $26,646 $46,617 63.6%

$229,748 $84,080 $145,668 63.4%

3,544.09 $ 12.9%

442.32 $ 2.8%

384.63 $ 2.8%

849.39 $ 5.3%

352.58 $ 2.8%

384.63 $ 2.8%

629.07 $ 3.1%

480.79 $ 2.8%

544.89 $ 2.8%

609.00 $ 2.8%

1,553.40 $ 5.9%

705.16 2.8%

$4,371 $0

$1,587 $0

$1,655 2.9%

$2,868 3.9%

$10,480 4.6%

$15,067 $9,794

$13,824 $8,985

$18,284 $11,884

$19,435 $12,633

$18,975 $12,334

$21,644 $14,069

$24,864 $16,161

$17,453 $11,344

$40,998 $26,649

$56,694 $36,851

$73,198 $47,579

$72,078 $46,851

$242,968 $157,929

$12,107 $7,869

$26,691 $17,349

$28,747 $18,685

$25,879 $16,821

$549

$316

$275

$321

$252

$275

$410

$343

$389

$435

$527

$504

EOM

$37,547

$36,059

$35,487

$36,574

$42,813

$47,392

$47,506

$54,375

$60,671

$66,623

$64,094

$55,153

$35,487

$47,392

$60,671

$55,153

Avg Stk Stk:Sls Turn

$47,277

$36,803

$35,773

$36,030

$39,694

$45,102

$47,449

$50,941

$57,523 2.8

$63,647 2.8

$65,359 2.5

$59,623 2.5

$41,525

$40,566

$52,486

$61,635

1.4

1.0

1.1

1.2

Shrinkage

2.1

Feb-Yr3 BOM

MD$ MD% Purchases -Retail Purchases -Cost

$

$

3.93 Yr2 Total

$37,547

Purchases -Retail Purchases -Cost

Net Sales COGS GM$ GM%

$53,174

$27,474 10,856 $ $16,617 60.5%

$

$

2.9

$17,832 $7,006

$57,008

BOM

MD$ MD%

Jun-Yr1

$38,505

$51,825 $18,139

Avg Stk Stk:Sls Turn

Net Sales COGS GM$ GM%

May-Yr1

$38,505

Shrinkage EOM

Apr-Yr1

$41,419

$

MD$ MD%

Mar-Yr1

$51,825

BOM

SIS & INV BY MONTH

2.0%

2.4

Mar-Yr3

2.6

Apr-Yr3

2.2

May-Yr3

2.9

Jun-Yr3

3.1

Jul-Yr3

2.3

Aug-Yr3

2.8

Sep-Yr3

Oct-Yr3

Nov-Yr3

Dec-Yr3

Jan-Yr3

Q1-Yr3

Q2-Yr3

Q3-Yr3

Q4-Yr3

$32,488

$32,739

$31,480

$28,962

$37,650

$41,428

$40,295

$45,331

$52,887

$56,664

$57,923

$55,153

$31,480

$41,428

$52,887

$30,221 11,741 $ $18,480 61.2%

$17,377 6,246 $ $11,131 64.1%

$15,110 5,431 $ $9,679 64.1%

$17,629 6,491 $ $11,138 63.2%

$13,851 4,979 $ $8,872 64.1%

$15,110 5,431 $ $9,679 64.1%

$22,540 8,123 $ $14,417 64.0%

$18,888 6,789 $ $12,099 64.1%

$21,407 7,695 $ $13,712 64.1%

$23,925 8,600 $ $15,325 64.1%

$28,962 10,745 $ $18,217 62.9%

$27,703 9,958 $17,745 64.1%

$62,708 $23,418 $39,290 62.7%

$46,591 $16,901 $29,689 63.7%

$62,834 $22,607 $40,227 64.0%

$80,589 $29,302 $51,287 63.6%

1,737.70 $ 6.0%

$11,484 $7,465

469.18 $ 2.7%

407.98 $ 2.7%

916.70 $ 5.2%

373.98 $ 2.7%

407.98 $ 2.7%

669.43 $ 3.0%

509.98 $ 2.7%

577.98 $ 2.7%

645.97 $ 2.7%

$18,446 $11,990

$14,561 $9,465

$16,380 $10,647

$23,191 $15,074

$19,598 $12,739

$22,527 $14,642

$24,813 $16,128

$29,968 $19,479

$28,827 $18,738

$32,538 $21,150

4.49 Yr3 Total

$55,153

3,324.30 $ 11.0%

$51,142

$252,723 $92,229 $160,494 63.5%

747.97 2.7%

$4,201 $0

$1,699 $0

$1,757 2.8%

$3,132 3.9%

$10,789 4.3%

$18,679 $12,141

$44,491 $28,919

$59,169 $38,460

$77,307 $50,250

$80,044 $52,029

$261,011 $169,657

$604

$348

$302

$353

$277

$302

$451

$378

$428

$478

$579

$554

EOM

$32,488

$32,739

$31,480

$28,962

$37,650

$41,428

$40,295

$45,331

$52,887

$56,664

$57,923

$47,598

$31,480

$41,428

$52,887

$47,598

Avg Stk Stk:Sls Turn

$43,820

$32,613

$32,110

$30,221

$33,306

$39,539

$40,861

$42,813

$49,109

$54,775

$57,294

$52,761

$37,965

$34,880

$44,985

$53,768

$45,709

1.7

1.3

1.4

1.5

5.53

Shrinkage

1.8

1.9

2.2

1.8

2.1

2.5

1.8

2.1

2.1

2.2

2.0

2.1


SIS QTR TR1-3 Pink Rice 3-Year Merchandise Inventory Flow Summary

Year 1

Q1-Yr1

Q2-Yr1

Q3-Yr1

Q4-Yr1

Year 2

Year 3

BOM

$51,825

$57,008

$55,153

Sales Purchases

$208,862 $280,196

$229,748 $242,968

$252,723 $261,011

EOM

$57,008

$55,153

$47,598

Avg Inv Turn

$53,174 3.93

$51,142 4.49

$45,709 5.53

Yr1 Total

Q1-Yr2

Q2-Yr2

Q3-Yr2

Q4-Yr2

Yr2 Total

Q1-Yr3

Q2-Yr3

Q3-Yr3

Q4-Yr3

Yr3 Total

BOM Inventory

$51,825

$38,505

$51,929

$66,603

$57,008

$35,487

$47,392

$60,671

$55,153

$31,480

$41,428

$52,887

Total Net Sales COGS GM$ GM%

$51,825 $19,351 $32,474 62.7%

$38,505 $14,062 $24,442 63.5%

$51,929 $18,847 $33,082 63.7%

$66,603 $24,393 $42,210 63.4%

$208,862 $76,654 $132,208 63.3%

$57,008 $21,483 $35,525 62.3%

$42,355 $15,380 $26,976 63.7%

$57,122 $20,572 $36,550 64.0%

$73,263 $26,646 $46,617 63.6%

$229,748 $84,080 $145,668 63.4%

$62,708 $23,418 $39,290 62.7%

$46,591 $16,901 $29,689 63.7%

$62,834 $22,607 $40,227 64.0%

$80,589 $29,302 $51,287 63.6%

$252,723 $92,229 $160,494 63.5%

Purchases -Retail Purchases -Cost

$94,831 $35,126

$54,373 $20,435

$69,561 $26,316

$61,432 $24,358

$280,196 $106,236

$40,998 $26,649

$56,694 $36,851

$73,198 $47,579

$72,078 $46,851

$242,968 $157,929

$44,491 $28,919

$59,169 $38,460

$77,307 $50,250

$80,044 $52,029

$261,011 $169,657

EOM Inventory

$38,505

$51,929

$66,603

$57,008

$35,487

$47,392

$60,671

$55,153

$31,480

$41,428

$52,887

$47,598

BOM/Avg Inventory

$42,563

$44,931

$58,251

$66,020

$53,174

$41,525

$40,566

$52,486

$61,635

$51,142

$37,965

$34,880

$44,985

$53,768

$45,709

Turn

1.22

0.86

0.89

1.01

3.93

1.37

1.04

1.09

1.19

4.49

1.65

1.34

1.40

1.50

5.53

chi Specialty in Skincare & Fine Home Fragrance


CASH FLOW FORECAST

Jan - Yr 0 Startup Loan/Personal $$

$81,139

Less: Start-up Capital Expenditures

$27,000

Equals: Available Start-up $$

$54,139

Profit or <Loss> (GM$-Expenses) Less: Monthly Incr. of Inv ( at Cost)

$18,139

Feb - Yr 1

Mar - Yr 1

Apr - Yr 1

$3,107

$1,311

$187

-$3,642

-$1,020

$0

May - Yr 1

Jun - Yr 1

Jul - Yr 1

Aug - Yr 1

Sep - Yr 1

Oct - Yr 1

Nov - Yr 1

Dec - Yr 1

Jan - Yr 1

Yr 1

$8

-$442

-$6,007

$2,250

$2,085

$2,248

$4,610

$2,086

$3,648

$15,091

$1,421

$1,457

$1,821

$401

$2,914

$1,821

$2,695

-$2,848

-$3,205

$19,953

Less: Shrink and MDs (cost)

$1,948

$523

$455

$717

$417

$455

$711

$568

$644

$720

$1,322

$833

$9,312

Plus: Depreciation Expense

$417

$417

$417

$417

$417

$417

$417

$417

$417

$417

$417

$417

$5,000

Less: Principal Payments

$406

$406

$406

$406

$406

$406

$406

$406

$406

$406

$406

$406

$4,868 -$14,042

Equals: Monthly Working Cash

-$18,139

$4,812

$1,819

-$256

-$2,118

-$2,305

-$8,272

$1,150

-$1,386

-$206

$1,206

$3,623

$6,031

Equals: Monthly Net Cash

$36,000

$4,812

$1,819

-$256

-$2,118

-$2,305

-$8,272

$1,150

-$1,386

-$206

$1,206

$3,623

$6,031

Cumulative Net Cash

$36,000

$40,812

$42,630

$42,374

$40,256

$37,951

$29,679

$30,829

$29,443

$29,237

$30,443

$34,066

$40,097


P&L Net Sales COGS Merchandise GM$

Feb-Yr1 $24,976 $9,616 $15,360

Mar-Yr1 $14,361 $5,207 $9,154

Apr-Yr1 $12,488 $4,528 $7,960

May-Yr1 $14,569 $5,383 $9,186

Jun-Yr1 $11,447 $4,151 $7,297

Jul-Yr1 $12,488 $4,528 $7,960

Aug-Yr1 $18,628 $6,772 $11,856

Sep-Yr1 $15,610 $5,660 $9,950

Oct-Yr1 $17,691 $6,415 $11,276

Nov-Yr1 Dec-Yr1 $19,773 $23,935 $7,170 $8,922 $12,603 $15,013

Jan-Yr1 $22,895 $8,302 $14,593

Research & Development

Yr1 Total $208,862 $76,654 $132,208

%/Sls 100.0% 36.7% 63.3%

$0

0.0%

Merch. GM w/ R&D

$15,360

$9,154

$7,960

$9,186

$7,297

$7,960

$11,856

$9,950

$11,276

$12,603

$15,013

$14,593

$132,208

63.3%

Wages Commissions Rent Marketing Expense Travel expense Health Insurance Insurance Accounting/Books Banking Interest Expense Depreciation Utilities & Security Telephone Supplies Misc. Repairs et al Credit Card Transaction Fee Shrinkage Total Expense

$3,200 $77 $3,100 $4,100

$3,200 $65 $3,100 $0

$3,200 $48 $3,100 $0

$3,200 $46 $3,100 $1,350

$3,200 $46 $3,100 $0

$3,200 $64 $3,100 $1,650

$3,200 $59 $3,100 $0

$3,200 $65 $3,100 $1,100

$3,200 $73 $3,100 $0

$3,200 $92 $3,100 $4,800

$111 $42 $75 $20 $73 $417 $160 $80 $50 $50 $375 $325 $12,254

$111 $42 $75 $20 $72 $417 $160 $80 $50 $50 $215 $187 $7,843

$111 $42 $75 $20 $71 $417 $160 $80 $50 $50 $187 $162 $7,773

$111 $42 $75 $20 $69 $417 $160 $80 $50 $50 $219 $189 $9,178

$111 $42 $75 $20 $68 $417 $160 $80 $50 $50 $172 $149 $7,739

$3,200 $46 $3,100 $3,700 $2,500 $111 $42 $75 $20 $67 $417 $160 $80 $50 $50 $187 $162 $13,967

$111 $42 $75 $20 $66 $417 $160 $80 $50 $50 $279 $242 $9,606

$111 $42 $75 $20 $65 $417 $160 $80 $50 $50 $234 $203 $7,865

$111 $42 $75 $20 $63 $417 $160 $80 $50 $50 $265 $230 $9,028

$111 $42 $75 $20 $62 $417 $160 $80 $50 $50 $297 $257 $7,993

$111 $42 $75 $20 $61 $417 $160 $80 $50 $50 $359 $311 $12,927

$3,200 $90 $3,100 $350 $2,500 $111 $42 $75 $20 $60 $417 $160 $80 $50 $50 $343 $298 $10,945

$38,400 $771 $37,200 $17,050 $5,000 $1,332 $500 $900 $240 $796 $5,000 $1,920 $960 $600 $600 $3,133 $2,715 $117,117

18.4% 0.4% 17.8% 8.2% 2.4% 0.6% 0.2% 0.4% 0.1% 0.4% 2.4% 0.9% 0.5% 0.3% 0.3% 1.5% 1.3% 56.1%

Profit/Loss

$3,107

$1,311

$187

$8

-$442

-$6,007

$2,250

$2,085

$2,248

$4,610

$2,086

$3,648

$15,091

7.2%

Credit Card Trans Fee rate

1.5%

Fixed Expenses Variable Expenses Total Expenses Operating Margin %

$7,234 $4,695 $11,929 22.3%

$7,234 $422 $7,657 16.4%

$7,234 $376 $7,610 4.4%

$7,234 $1,754 $8,988 2.2%

$7,234 $356 $7,590 -4.0%

$7,234 $4,070 $11,305 -42.0%

$7,234 $2,129 $9,363 21.0%

$7,234 $428 $7,662 23.0%

$7,234 $1,564 $8,798 22.0%

$7,234 $502 $7,736 38.6%

$7,234 $5,382 $12,616 16.0%

$7,234 $913 $8,147 44.2%

$86,812 $22,590 $109,402 47.6%

41.6% 10.8% 52.4%

BreakEven$ Volume BreakEven Sales per day BreakEven Sales per hour

$53,401 $1,780 $223

$46,810 $1,560 $195

$173,271 $5,776 $722

$417,451 $13,915 $1,739

-$188,585 -$6,286 -$786

-$26,903 -$897 -$112

$44,541 $1,485 $186

$33,322 $1,111 $139

$40,029 $1,334 $167

$20,032 $668 $83

$79,014 $2,634 $329

$18,446 $615 $77

$710,830 $23,694 $2,962

chi Specialty in Skincare & Fine Home Fragrance


30

$12,576.52

$406

$

38

$

443

32

$11,765.13

$406

$

35

$

441

31

Month

Balance of Loan

2

$23,935.95

1 3 4 5 6 7 8 9

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

$24,341.64 $23,530.26 $23,124.56 $22,718.87 $22,313.17 $21,907.48 $21,501.79 $21,096.09

$20,690.40 $20,284.70 $19,879.01 $19,473.32 $19,067.62 $18,661.93 $18,256.23 $17,850.54 $17,444.84 $17,039.15 $16,633.46 $16,227.76 $15,822.07 $15,416.37 $15,010.68 $14,604.99 $14,199.29 $13,793.60 $13,387.90 $12,982.21 $12,576.52 $12,170.82 $11,765.13

33 $11,359.43 Total $10,953.74 Principal Interest Interest Rate Payment Due Month 34 Balance of Loan 35 $24,341.64 $10,548.05 $406 $ $250479 1 Loan$Repayment73 Schedule @ 5.75 $406

$

72

$

$406

$

69

$

$406 $406 $406 $406 $406 $406

$406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406 $406

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

71 68 67 66 65 63 62 61 60 58 57 56 55 54 52 51 50 49 47 46 45 44 43 41 40 39 38 37 35

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

33

$11,359.43

$406

$

34

$

35

$10,548.05

$406

$

32

$

34 36

$10,953.74 $10,142.35

$12,170.82

$406 $406

$ $

33 30

$ $

478 2 476 3 475 4 474 5 473 6 471 7 470 8 469 9

468 10 467 11 465 12 464 13 463 14 462 15 460 16 459 17 458 18 457 19 456 20 454 21 453 22 452 23 451 24 450 25 448 26 447 27 446 28 445 29 443 30 442 31

441 32 440 33 439 34 437 35 436 36

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

$10,142.35 $23,935.95 $9,736.66 $23,530.26 $9,330.96 $23,124.56 $8,925.27 $22,718.87 $8,519.58 $22,313.17 $8,113.88 $21,907.48 $7,708.19 $21,501.79 $7,302.49 $21,096.09 $6,896.80 $20,690.40 $6,491.11 $20,284.70 $6,085.41 $19,879.01 $5,679.72 $19,473.32 $5,274.02 $19,067.62 $4,868.33 $18,661.93 $4,462.63 $18,256.23 $4,056.94 $17,850.54 $3,651.25 $17,444.84 $3,245.55 $17,039.15 $2,839.86 $16,633.46 $2,434.16 $16,227.76 $2,028.47 $15,822.07 $1,622.78 $15,416.37 $1,217.08 $15,010.68 $811.39 $14,604.99

$406

$

$406

$

$406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $ $406 $406 $

$405.69 $14,199.29 $13,387.90

$406

$12,982.21 $12,576.52 $12,170.82

$406

$

$406

$

$406 $406

LOAN PAYMENT

$11,765.13 $11,359.43 $10,953.74 $10,548.05 $10,142.35

34

$

442

$ 440 Total 33 $ Due 439 Payment

$406 $ 3.60% Principal Interest $ 32 $ 479 437 $406 $406 $ $ $250 Loan Repayment73 Schedule @ 5.75 $ $ 478 436 $406 $406 $ 72 30 $

$406 $406 $ $406 $406 $ $406 $406 $

$13,793.60

37

$406 $406 $406 $406 $406

$ $ $ $ $ $ $ $

$

71

$

68

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

69 67 66 65 63

62 61 60 58 57 56 55 54 52 51 50 49 47 46 45

29 $ 28 $ 27 $ 26 $ 24 $ 23 $ 22 $ 21 $ 19 $ 18 $ 17 $ 16 $ 15 $ 13 $ 12 $ 11 $

10 $ $9 $7 $6 $5 $4

43

$2 -$

40

$

44 41 39 38 37 35 34 33 32 30

$ $ $ $ $ $ $ $ $

$ 476 435 $ 475 434 $ 474 432 $ 473 431 $ 471 430 $ 470 429 $ 469 428 $ 468 426 $ 467 425 $ 465 424 $ 464 423 $ 463 422 $ 462 420 $ 460 419 $ 459 418 $ 458 417 $ 457 415 $ 456 414 $ 454 413 $ 453 412 $ 452 411 $ 451 409

$ 450 408 $ 448 447 446 445 443 442 441 440 439 437 436

Interest Rate

3.60%


Feb Website(Blog, Facebook, Instagram) Event (Grand Opening) Magazine Print ADS (VOGUE) Magazine Print ADS (ViVi) Fashion Blogger(Trammy) Fashion Blogger(MillyQ) Fashion Blogger(Little Miss Shopaholic) Membership Card (Print) Packaging for Special Event

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

$500

$3,000 $3,700

$1,100

$1,100

$3,700 $1,100

$1,100

$1,100

$50

$250

Place holder Total $

4,100 $

MARKETING CALENDAR DETAIL

-

$

-

$

1,350 $

-

$

3,700 $

1,650 $

-

$

1,100 $

-

$

4,800 $

Total $ $ $ $ $ $ $ $ $350 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

500 3,000 3,700 3,700 2,200 2,200 1,100 50 600 -

350 $

17,050

chi Specialty in Skincare & Fine Home Fragrance


SURVEY QUESTIONS What’s your gender? * Male Female Please select the category that includes your age. * Under 25 26-30 31-35 Over 36 Which one of the following best describes your marital status? * Single Married What city you are currently living in? * Taipei Taichung Kaohsiung Other cities What’s your education level? * High school graduate Some college Bachelor's degree Graduate or professional degree

Which fashion magazine do you prefer to read? Please select top three choices w* Elle magazine Harper’s Bazaar InStyle Nylon Vogue W magazine Vivi GLA OTHERS Do you use scented candles or diffuser * Never Somtimes Often What’s the main purpose of using scented candles or diffuser?* Creat different atmosphere Change the aroma of the environment As part of deco for home others Which brands do you usually buy?* Diptyque Votivo Le Labo PaddyWax others


How often you are willing to purchase personal care products? * (Ex: Bathing products, hand creams, soups, perfume, candles …etc.) 1 month 3 months 6 months over 6 months others Where do you usually buy a personal care product? (Multiple choice) * Department stores/ Shopping Mall Specialty stores/ Brand stores Online websites Direct marketing (TV shopping or Catalogue mail, Telemarketing) Spa Supermarket others What is the price ranges you willing to pay for personal care product per month? <NTD> * Under 1,000 1,001 – 2,000 2,001 – 3,500 3,501 – 5,000 Above 5,001 Which categories you buy most for yourself * Hand cream Lotions (body or face) Bathing products Soaps Candles others

When you buy a personal care product, how important are the following factors in your consideration. (Multiple choice) * Price Quality of the product Customer service Promotion/ Offering (Sales, Free Sample) Design of packaging Fragrance others How do you find out about new brands of personal care products? (Multiple choice) * TV commercial / Internet Magazines/ Billboard (bus stop, Train station) Online/Blogger Celebrities’ endorsement Friends/ Relatives In store presentation or promotion others Do you prefer local (Taiwan) personal care brands or imported brands? * Local- Taiwan brand Imported from Japan Imported from USA Imported from Europe others

chi Specialty in Skincare & Fine Home Fragrance


What factors would be most important to you in a decision to buy an imported brand instead of a local brand? (Multiple choice) * Quality of ingredients afer / healthier formulations Product is more unique and different Brand image Better customer service, ex: refund is available others What particular brand of personal care products you currently buy most? * AVEDA Lâ&#x20AC;&#x2122;OCCITANE CRABTREE & EVELYN The Body Shop others Why you purchase personal care for yourself? (Multiple choice) * For beauty Suggestions from family or friends Have gathering at home, like to decorate the atmosphere Tryout/ for fun others

When you decide to buy a gift set for personal care products, which categories you buy mostly? * Hand cream Candles Bathing products Lotions Soaps others Are you willing to try new brands? * Yes. No. Iâ&#x20AC;&#x2122;ll think about it.


RAFERANCE CCP of Taiwan http://www.phdba.fju.edu.tw/ Average Taiwanese household shops for FMCG http://www.kantarworldpanel.com.tw/emailer/Spotlight/2011/05/Default_en.html Online shopping has grown rapidly http://mic.iii.org.tw/aisp/ Cosmetics to Taiwan http://www.austrade.gov.au/Export/Export-Markets/Countries/Taiwan/Industries/Cosmetics Industry Analysis http://www.euromonitor.com/beauty-and-personal-care-in-taiwan/report The gross of retail sales http://www.pwchk.com/webmedia/doc/634593712079638863_rc_ap_products_outlook_2012.pdf Personal Care Product Analysis http://www.euromonitor.com/bath-and-shower-in-taiwan/report Beauty is Never Enough The blooming Taiwan beauty market http://www.kantarworldpanel.com.tw/emailer/Spotlight/2012/03/default_en.html Social media-Facebook Fan Page http://www.bnext.com.tw/focus/view/cid/103/id/27267 The passing traffic of Breeze Center http://www.360-digitalmedia.com.tw/03-spot.html The average monthly regular Earnings in Industry and Services http://eng.dgbas.gov.tw/mp.asp?mp=2

chi Specialty in Skincare & Fine Home Fragrance


RESUME

TZU-CHI (SUMMER), HUANG tc0611@hotmail.com #7, 53 Lane, ShiShin East Road ChangHua, Taiwan R.O.C 0912-349-363

639 Geary Street, Apt 602 San Francisco, CA 94102 (415)-702-8483

_____________________________________________________________ EDUCATION Spring2013 Spring2009

Academy of Art University, San Francisco, CA Candidate for Master of Fine Art Major: Fashion Merchandising Chinese Culture University, Taipei, Taiwan Major: Business Administration

PERSONAL EXPERIENCE June 2008-Aug. 2008

Part-time Job Her-Jer tutorial school • Assisted the tutor to check assignments for students. • Take notice of students’ attendance.

Feb. 2013-May 2013

Internship Max Mara • Assisted visual merchandising team with creative merchandise displays. • Gained valuable insight into the overall operations of retail store.

LANGUAGE

Fluent- Native Speaker of Mandarin Chinese Taiwanese English

SKILLS

Microsoft Office: Word, Excel, and PowerPoint Adobe Illustrator, Photoshop

Specialt


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ty in Skincare & Fine Home Fragrance

chi Specialty in Skincare & Fine Home Fragrance



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