MainStay Suites All-Suites Extended Stay. MainStay Suites® is a midscale all-suites extended stay brand, providing guests the comforts and routine of home, and at attractive long-term rates. MainStay® enjoys high occupancy rates and operational efﬁciency due to the extended stay business model. By having welcoming residential/apartment style architecture, hotels can feature single suites, queen suites, double-queen suites, and one-to-two bedroom suites, convenient on-site guest laundry and a MainStay Market area. This ﬂexible ﬂoor plan concept allows for selective conversions, easily adopting local market-driven design, guest room mix and suitable extended stay guestroom features, along with ﬁtness center or swimming pool, business center, and optional meeting space. With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels® is one of the largest franchise organizations in the world.* We offer services, resources, ﬁeld support, property management systems and ongoing training all designed to optimize hotel performance. In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.**
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BR AND HIG H LI G H TS · 73 MainStay properties open and under development worldwide in 2011.* · The MainStay Suites brand contributed 49.2% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.***
MainStay Delivers Support MainStay Suites is supported by a nationwide team of Brand Performance Consultants (BPCs). Brand Performance Consultants provide local market assessments, pricing and rate structure support, and operational training – making sure you are adhering to the extended stay business model to monitor optimal hotel performance.
Key Brand Standards/Identiﬁers · Fully-equipped kitchens in every room, including: · Refrigerator · Dishwasher · Microwave · 2-burner cook-top · Sink · Coffee maker · Cookware and Utensils
· Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.* · With over 1,800 corporate accounts, the Choice Hotels Global Sales team delivers business travelers for our hotels.
· Weekly housekeeping and Daily Lite-Touch service · Guest laundry facility and MainStay Market · Free high-speed internet access · Free light-continental breakfast weekdays · Complimentary Weekday Newspaper · Free cable TV, including premium movie channels
*Source: Internal data as of December 31, 2011 **Source: Figure reﬂects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend ﬁgure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles. See applicable Franchise Disclosure Document dated April 1, 2012. ***Source: See Mainstay Suites Franchise Disclosure Document dated April 1, 2012. For the 16 hotels that were included in the sample, 7 hotels or 43.8% met or exceeded total Choice contribution. Actual results may vary. Source: See Mainstay Suites Franchise Disclosure Document dated April 1, 2012. For the 16 hotels that were included in the sample, 8 hotels or 50.0% met or exceeded the Average Occupancy Rate. Actual results may vary.
Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-ofﬁce Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering technological excellence. Hospitality Technology is a publication dedicated
· Mainstay Suites Hotels boast the highest average occupancy rate (67.1%) across all Choice Hotels brands.†
· Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.††
to covering the role of information technology in improving business performance for hotel and restaurant operators. www.htmagazine.com. This advertisement is not an offering. For New York: an offering can only be made by a prospectus ﬁled ﬁrst with the Department of Law in the State of New York. Such ﬁling does not constitute approval by the Department of Law. For Minnesota: MainStay Suites #F-3269.
For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12
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