Page 1

Comfort Inn

Reimagined. Redesigned. Redefined.


Comfort Inn®

Reimagined. Redesigned. Redefined.

We’ve reimagined, redesigned and redefined the entire Comfort Inn brand to make it stronger and more inviting. Now with our Truly Yours new prototype, our flagship TM

midscale brand offers a whole new level of accommodations that will enhance guest loyalty and contribute to a return on investment. Our stunning redesign caters to the three key stages of the guest experience. Our warm exterior and lobby send immediate visual cues that guests can RELAX, confident they’re in for a wonderful, worry-free stay. Our new guest rooms are tranquil retreats in which guests can kick back and RESTORE. In the morning, guests RENEW for the day ahead in our enhanced breakfast area.


COMFORT INN

When Guests Speak, We Listen We designed the new Comfort Inn hotel with the idea that our guests and developers are the true architects. Through extensive consumer testing, we identified the amenities and design elements that appeal most to them. The result is a warm, inviting hotel design that not only resonates with our guests, but also appeals to experienced developers seeking a hotel which is highly cost-effective to build, maintain and operate.

The new Truly Yours™ design achieved significant lift in stay intent among hotel users.** Research also found guests are willing to pay significantly more on average per night compared to the current design.*** Comfort Inn is one of the hotel industry’s most recognized brands.**** The largest of the Choice HotelsŽ brands, it offers owners and developers strong potential for a return on investment. Low development and operating cost models, in addition to the long-standing equity in our flagship brand, make the Truly Yours design an appealing investment.

*Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents would be more likely to stay at a Comfort Inn with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by providing information, consultation, and strategic direction. **Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Respondents indicated that they would be likely to stay at a Comfort Inn with the Truly Yours design (75%) than the current design (40%) and to give the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. ***Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents expect to pay an average nightly rate of $93 for the Truly Yours design vs. $77 for the current design. ****Source: Millward Brown Advertising Tracking Study 2010. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. According to the study, the Comfort Inn brand enjoys 99% unaided brand awareness.

2


Designed with Developers in Mind We worked closely with developers during the design process. The result? A flexible and efficient prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our goal to blend sophistication and value.

The Exterior The design welcomes you with a sense of warmth and character. Every detail was strategically placed to provide a premium appearance while being mindful of costs.

Public Spaces Here, perception is truly reality. Votive-like lighting compliments an elegant signature welcome wall behind the front desk—presenting a first impression of gracious greeting and warmth. Open spaces feature generous natural light, enhancing the indoor-outdoor connection. Designed with flexibility in mind, these spaces meet a variety of needs for business and leisure.

Guest Rooms Great care has been applied to creating guestrooms that offer a luxurious experience. Pleasing natural color palettes and soothing textures provide true relaxation.

3


COMFORT INN

Relax

The new wELCOME EXPERIENCE. Relaxation at first sight. • Contemporary lobby with warm decorative lighting and plush furnishings • Spacious seating areas for relaxing, working or gathering

4


5


COMFORT INN

Relax

6


Lobby Amenities

• Elegant signature welcome wall behind the centrally located front desk with votive-like lighting • The fireplace provides warmth and promotes social gathering and conversations • Complimentary high-speed internet connection throughout hotel • Signature map offers an artistic sense of place

7


COMFORT INN

Restore

Our New Rooms Are Private Sanctuaries Of Calm.

• Soothing materials, textures and colors • Spa-like upscale bath design

8


9


COMFORT INN

Restore KING ROOM

KING SUITE

10


DOUBLE QUEEN ROOM

Guestroom Amenities

• Inviting new bedding package • Complimentary in-room high-speed internet access • Signature artwork • 32” flat panel high definition TV • King suite offers pull out sofa bed, microwave and refrigerator • King room features full size walk-in showers

11


COMFORT INN

Renew

Fresh energy served daily in our new breakfast area.

• Natural light and bright, invigorating colors create a memorable breakfast experience

12


13


COMFORT INN

Renew

14


• Breakfast area makes serving hot breakfast to guests easy and efficient • Flexible seating and ample counter space • Fitness center conveniently located for guest • Meeting room conveniently connected to breakfast area for dual purpose and easy conversion

15


COMFORT INN

PUBLIC SPACE The public space is a warm greeting for our guests, but that feeling is only the beginning. Look closer and you’ll find features that marry form with function, and meet the needs of a modern hotel operator. The meeting room opens to the breakfast area to create overflow breakfast seating or meeting space. Location of the sales office helps you do business with your biggest clients. Back-of-house areas were arranged by developers to smooth the flow of daily operators. Working areas are arranged to minimize guest impact and ample storage space is provided. As guests enjoy the welcoming look and feel, you’ll enjoy a new level of functional efficiency.

16


17


COMFORT INN

PUBLIC SPACE (NSF)

Total (sf)

Function Lobby Lobby Seating Business Lounge Meeting Room

1131 619 179 346

Food & Beverage Breakfast Room

144

Recreation Fitness Room

473

Public Circulation Vestibule Public Relations Public Corridor

113 192 654

Total Public Space

3,851

3 Story Outdoor Pool 87 Room, 45,106 GSF Site Statistics

18

Building Footprint:

15,320 SF

Total Acres:

1.70 Acres

Total Parking: Standard Spaces: Accessible Spaces:

87 Spaces 83 Spaces 4 Spaces

GUESTROOMS (NSF)

King Double Queen King Suite Wide King Suite Acc. Roll-in King Acc. King Suite Acc. Double Queen

Rooms Unit Area

Total (sf)

25% 48% 5% 16% 1% 2% 2%

22 42 4 14 1 2 2

282 318 496 355 318 457 355

6,204 13,356 1,984 4,970 318 914 710

Total Guestrooms

87

327

28,456

Per Floor

Total (sf)

Elevator Lobby Stairs 2 Elevators 1 Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floor) Guestroom Corridors

337 924 43 135 51 145 3,811

Total Guestroom Support

5,446

GUESTROOM SUPPORT (NSF)


87 Room–3 Story End Loaded with Outdoor Pool BACK OF HOUSE (NSF)

Total (sf)

Administration Reception Work Room Office Work Room Closet Director of Sales Office

128 255 109 56 125

Employee Employee Restroom Employee Break Room

97 249

Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)

605 147 125 236

Food Service Food Preparation

144

Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Storage Room (Central to All Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment

0 81 226 472 234 97 97 64 46

Total Back-of-House

PROGRAM AREA SUMMARY

Total (sf)

Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House

28,456 5,446 3,851 3,593

Total Net Building Area Walls and Shafts/Total Estimated 9.70%

41,346 4,443

Total Gross Building Area Total SF per Room

45,789 526

DEVELOPED SITE SUMMARY Total (sf) Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area

15,320 38,642 20,468

Total Developed Site Area

74,430

1.71

AC.

3,593

19


COMFORT INN

PUBLIC SPACE (NSF)

Total (sf)

Function Lobby Lobby Seating Business Lounge Meeting Room

1131 619 179 346

Food & Beverage Breakfast Room

144

Recreation Fitness Room Indoor Pool Fitness Vestibule Pool Mechanical Pool Storage

547 1186 56 195 120

Public Circulation Vestibule Public Relations Public Corridor

113 192 654

Total Public Space

5,482

3 Story Indoor Pool 82 Room, 45,106 GSF Site Statistics

20

Building Footprint:

15,086 SF

Total Acres:

1.56 Acres

Total Parking: Standard Spaces: Accessible Spaces:

82 Spaces 78 Spaces 4 Spaces

GUESTROOMS (NSF)

King Double Queen King Suite Wide King Suite Acc. Roll-in King Acc. King Suite Acc. Double Queen

Rooms Unit Area

Total (sf)

27% 45% 5% 17% 1% 2% 2%

22 37 4 14 1 2 2

282 318 496 355 318 457 355

6,204 11,766 1,984 4,970 318 914 710

Total Guestrooms

82

328

26,866

Per Floor

Total (sf)

Elevator Lobby Stairs 2 Elevators 1 Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floor) Guestroom Corridors

337 924 218 43 135 51 145 3,671

Total Guestroom Support

5,524

GUESTROOM SUPPORT (NSF)


82 Room–3 Story End Loaded with Indoor Pool BACK OF HOUSE (NSF)

Total (sf)

Administration Reception Work Room Office Work Room Closet Director of Sales Office

128 255 109 56 125

Employee Employee Restroom Employee Break Room

97 249

Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)

605 147 125 236

Food Service Food Preparation

144

Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment

0 81 226 234 97 97 64 46

Total Back-of-House

PROGRAM AREA SUMMARY

Total (sf)

Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House

26,866 5,524 5,482 3,121

Total Net Building Area Walls and Shafts/Total Estimated 9.12%

40,993 4,113

Total Gross Building Area Total SF per Room

45,106 550

DEVELOPED SITE SUMMARY Total (sf) Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area

15,086 33,932 18,943

Total Developed Site Area

67,961

1.56

AC.

3,121

21


COMFORT INN

3 Story End Loaded with Outdoor Pool

87 ROOM

Floor 1

22


3 Story End Loaded with Indoor Pool

82 ROOM

Floor 1

23


COMFORT INN

82 & 87 ROOM

Floor 2

24


3 Story End Loaded (Indoor and Outdoor Pools) 82 & 87 ROOM

Floor 3

25


COMFORT INN

PUBLIC SPACE (NSF)

Total (sf)

Function Lobby Lobby Seating Business Lounge Meeting Room

1131 619 179 346

Food & Beverage Breakfast Room

144

Recreation Fitness Room

473

Public Circulation Vestibule Public Relations Public Corridor

113 192 654

Total Public Space

3,851

3 Story Outdoor Pool 87 Room, 45,789 GSF Site Statistics Building Footprint:

15,320 SF

Total Acres:

1.71 Acres

Total Parking: Standard Spaces: Accessible Spaces:

26

87 Spaces 83 Spaces 4 Spaces

GUESTROOMS (NSF)

King Double Queen King Suite Wide King Suite Acc. Roll-in King Acc. King Suite Acc. Double Queen

Rooms Unit Area

Total (sf)

25% 48% 5% 16% 1% 2% 2%

22 42 4 14 1 2 2

282 318 496 355 318 457 355

6,204 13,356 1,984 4,970 318 914 710

Total Guestrooms

87

327

28,456

Per Floor

Total (sf)

Elevator Lobby Stairs 2 Elevators 1 Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floor) Guestroom Corridors

337 924 43 135 51 145 3,811

Total Guestroom Support

5,446

GUESTROOM SUPPORT (NSF)


87 Room–3 Story Center Loaded with Outdoor Pool BACK OF HOUSE (NSF)

Total (sf)

Administration Reception Work Room Office Work Room Closet Director of Sales Office

128 255 109 56 125

Employee Employee Restroom Employee Break Room

97 249

Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)

605 147 125 236

Food Service Food Preparation

144

Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Storage (Central to All Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment

0 81 226 472 234 97 97 64 45

Total Back-of-House

PROGRAM AREA SUMMARY

Total (sf)

Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House

28,456 5,446 3,851 3,593

Total Net Building Area Walls and Shafts/Total Estimated 9.70%

41,346 4,443

Total Gross Building Area Total SF per Room

45,789 526

DEVELOPED SITE SUMMARY Total (sf) Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area

15,320 38,642 20,468

Total Developed Site Area

74,430

1.71

AC.

3,593

27


COMFORT INN

87 ROOM

Floor 1

28


3 Story Center Loaded with Outdoor Pool

FloorS 2 & 3

29


COMFORT INN

PUBLIC SPACE (NSF)

Total (sf)

Function Lobby Lobby Seating Business Lounge Meeting Room

1128 508 179 311

Food & Beverage Breakfast Room

144

Recreation Fitness Room

492

Public Circulation Vestibule Public Relations Public Corridor

113 192 654

Total Public Space

3,721

4 Story Outdoor Pool 89 Room, 47,467 GSF Site Statistics Building Footprint:

30

11,930 SF

Total Acres:

1.60 Acres

Total Parking: Standard Spaces: Accessible Spaces:

89 Spaces 85 Spaces 4 Spaces

GUESTROOMS (NSF)

King Double Queen King Suite Wide King Suite Acc. Roll-in King Acc. King Suite Acc. Double Queen

Rooms Unit Area

Total (sf)

25% 47% 7% 16% 1% 2% 2%

22 42 6 14 1 2 2

282 318 496 355 318 457 355

6,204 13,356 2,976 4,970 318 914 710

Total Guestrooms

89

331

29,448

Per Floor

Total (sf)

Elevator Lobby Stairs 2 Elevators 1 Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floor) Guestroom Corridors

452 1,240 290 43 135 51 217 3,872

Total Guestroom Support

6,300

GUESTROOM SUPPORT (NSF)


89 Room–4 Story End Loaded with Outdoor Pool BACK OF HOUSE (NSF)

Total (sf)

Administration Reception Work Room Office Work Room Closet Director of Sales Office

128 255 109 56 125

Employee Employee Restroom Employee Break Room

97 249

Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)

605 147 125 355

Food Service Food Preparation

144

Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment

0 81 339 234 97 147 64 46

Total Back-of-House

PROGRAM AREA SUMMARY

Total (sf)

Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House

29,448 6,300 3,721 3,403

Total Net Building Area Walls and Shafts/Total Estimated 9.68%

42,872 4,595

Total Gross Building Area Total SF per Room

47,467 533

DEVELOPED SITE SUMMARY Total (sf) Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area

11,930 39,539 18,183

Total Developed Site Area

69,652

1.60

AC.

3,403

31


COMFORT INN

89 ROOM

Floor 1

32


4 Story End Loaded with Outdoor Pool

FloorS 2, 3 & 4

33


COMFORT INN

ELEVATION

FEATURES • Warm and elegant facade • Combination of brick and stone conveys a timeless and upscale feel to the exterior • Complex blend of earthy colors and patterns ground the building within its natural surrounding • Roofline is adaptable to a variety of roofing applications • Extensive use of glazing enhances the indoor-outdoor connection • Specialty lighting adds a sense of sophistication

34


3 Story Center Loaded with Outdoor Pool

SANDALWOOD

35


COMFORT INN

ELEVATION

ALTERNATE COLOR OPTIONS ALPINE SOLEIL

36


3 Story End Loaded with Outdoor Pool

SANDALWOOD

37


800.547.0007

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.

choicehotelsfranchise.com

Š 2011 Choice Hotels International, Inc. All rights reserved.

Comfort INN 10750 Columbia Pike Silver Spring, MD 20901

Comfort Inn: Reimagined. Redesigned. Redefined.  

We’ve reimagined, redesigned and redefined the entire Comfort Inn brand to make it stronger and more inviting.

Read more
Read more
Similar to
Popular now
Just for you