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The Clarion® brand is ideal for owners seeking to reposition their full-service asset. It provides them the opportunity to operate using a model that features full-service amenities with focused-service offerings to help drive revenues and reduce operating costs. With the brand’s efficient food and beveragelight operational model, you have the flexibility to get the most out of your existing property, while still meeting the needs of full-service customers. Our focused-service program is designed to increase the potential for guest return and demand by catering to a wide range of business and leisure group occasions – from business meetings to weddings, reunions and weekend getaways. This “gatherings” segment represents many of potential annual room nights often overlooked by other hotel brands, offering a great opportunity for the right Clarion conversion candidate property to take advantage of. When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide world-class technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future. Brand Highlights

Clarion Delivers Support The Clarion brand provides a “focused-service” operational model targeting the business and leisure gatherings market. The strategy is designed for conversion properties, and is a great fit for owners with midscale, full-service assets. Our franchisees are supported by localized marketing tools, such as in-hotel promotional materials and local sales tools.

Key Brand Standards/Identifiers • Onsite business center offering 24-hour service • Meeting and banquet facilities • Catering services • Hot breakfast • Social bar and lounge • Free high-speed Internet • Pool and/or fitness center

• 343 Clarion properties open or under development worldwide currently. • In 2013, Clarion brand properties received 51.6% of all their reservations through Choice Hotels central reservations and marketing channels.* • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members. • The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market. • Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield. • In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.** | Open for Opportunity *Source: See Clarion Franchise Disclosure Document dated April 1, 2014, Item 19. For the 43 hotels that were included in the sample, 20 hotels or 46.5% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See Clarion Franchise Disclosure Document dated April 1, 2014. Unless otherwise noted, all figures and statistic in this document are from the Clarion Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Clarion #F-1673. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, © 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14


Clarion Brand Overview  
Clarion Brand Overview