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Logo “Vívelo con...” is art, not a font. Never substitute for a font or otherwise alter the art or its relationship to “Lactaid.” “Lactaid” is art not a font, as well. Never substitute for a font or otherwise alter the art in any manner. “Lactaid” is a registered trademark and is always printed with a legible ® positioned as shown. “LECHE” is required, it is also art not a font and it must print legibly as shown.

Vívelo con

Colors

Use PMS 286 for all elements except the dancing person. Use PMS 186 for the person.

PMS 286 C.100 M. 60 Y. 0 K.6

PMS 186 C.0 M. 100 Y. 100 K.0

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Vertical & Horizontal Format Vívelo con

Vívelo con

Vívelo con

Vívelo con

Correct uses of Logo On white or neutral background, the LACTAID Logo prints positive. When printing four-color process or when two line colors are available, use the two identity line colors or best tint match. When only one color is available, use only white, blue, black or tints of black. On a dark or high contrast background, follow these guidelines: when printing four-color process or when a line color is available, keep the red dancing partner while the remainder of the Logo prints or knocks out white. On one color projects, the LACTAID Logo prints or knocks out entirely white. When a recessive Logo is desirable, the Logo may be tinted.

Vívelo con

Vívelo con

Vívelo con

Vívelo con

Vívelo con

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Typography These variations of Poppy-Laudatio help to convey the playfull attitude of headlines and body copy for LACTAID速.

Headlines, subheads and body copy: Poppi-Laudatio Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Headlines, subheads and body copy: Poppi-Laudatio Italic

ABCDE FG H IJ KLM NOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz Promotional copy: Poppi-Laudatio Medium Italic

ABCDEFG H IJ KLM NOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz Promotional copy: Poppi-Laudatio Bold Italic

ABCDE FG H IJ KLM NOPQR STUVWXYZ abcdefghijklmnopqrstuvwxyz

Headlines, subheads and body copy: Poppi-Laudatio Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Headlines, subheads and body copy: Poppi-Laudatio Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Promotional copy: Poppi-Laudatio Medium

ABCDEFG H IJ KLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Promotional copy: Poppi-Laudatio Bold

ABCDEFGH IJ KLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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Vívelo Line “Vívelo con Lactaid®” is art, not a font. Never substitute a font or otherwise alter the art in any manner. “Lactaid” is a registered trademark and is always printed with a legible ® positioned as shown. “Vívelo con Lactaid®” can be used over an image as long as it is legible. If there were to be problems with legibility, it is permisable to use a slight shadow or glow.

Vívelo con LACTAID Vívelo con LACTAID

®

®

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