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INF SE HUMBER COLLEGE FASHION ARTS, SPA AND COSMETIC MANAGEMENT MAGAZINE

NEWS WHAT’S NEW IN THE FASHION ARTS, SPA & COSMETIC MANAGEMENT PROGRAMS

MARINA’S

SUCCESS AFTER HUMBER

LACK OF MODEL DIVERSITY: STUDENTS ADDRESSING INDUSTRY ISSUES

NYC

2011 FASHION ARTS TRIP

PHOTO STYLING: STUDENT WORK AT A GLANCE

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INDUSTRY EXPERT INTERVIEWS


RODARTE Spring 2012

EDITOR - CHERYL BERCIER ART DIRECTOR - CANDICE TURNER CONTENT DIRECTOR - KATIE GINGERICH

EDITORIAL CONTRIBUTIONS Ghausia Begum, Heather Johnson, Sunshine Julianne, Keyaira McQueen, Jessica Mendlowitz, Anna Roumeliotis, Will Sing, Julianna Ashley Smith, Danielle Turnley

PHOTOGRAPHIC CONTRIBUTIONS Bobby Raffin

COVER SHOOT CONTRIBUTING PHOTOGRAPHER Adamo De Pax BEAUTY CONTRIBUTORS Sarah Amaro, Sarah Carrick-West STYLING Cheryl Bercier, Katie Gingerich, Candice Turner CREDITS Joe Fresh (Top), Danier Leather(Shorts)

PROGRAM COORDINATORS Pauline Ashworth (Fashion Arts) Antoinetta Perretta (Spa & Cosmetic Management)

Bringing the world's most inspiring designers to Canada since 1937


the

program coordinators As this academic year comes to a close the greatest moments are still to come. We would like to take this opportunity to congratulate all students of the Fashion, Cosmetic and Spa programs for their contributions to the college and the industry. A special thanks to the editorial team for their tireless pursuit of excellence in conceptualizing, designing, and producing this magazine.

a message from

You make us proud! - Pauline Ashworth & Antonietta Perretta

the

dean INFUSE magazine has been written and produced by the Fashion, Cosmetic and Spa students. It brings us a review of the exciting program events of the past year from the students’ perspective. This hands-on approach to learning offers our graduates a practical approach to developing industry skills. The Business School wishes our graduating students success as they embark on their careers in the Fashion and Beauty industries. To the new and returning students we look forward to another enjoyable year. - Alvina Cassiani

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contributors

katie gingerich

cheryl bercier

My entire experience at Humber has been beyond enriching and rewarding. It has inspired me to push past comfort levels and delve into a whole new world. The world of fashion.

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bobby raffin

Fashion has always been, as cliche as it may sound, my passion. My experiences in the Fashion Arts program, and in the making of this magazine have made me realize, once and for all, that this is what I’m meant to do. It’s an end to a wonderfully bright chapter. And now, I’m one step closer to my goals.

I am a Fashion Arts student who enjoys blogging about the latest fashion. I came to Humber to learn about and discover all the aspects of the fashion industry. By taking this program, I have developed numerous skills that will help me exceed in building a successful future.

sarah west-carrick

adamo de pax

candice turner

The Fashion Arts program has provided me with an incredible number of challenges that have strengthened my character, skills, and confidence in the world of business and fashion. Thank you for two inspirational years!

I believe the cosmetic management program will help me shape my future by teaching me the skills needed to become a confident and successful makeup artist. As well, giving me great opportunity to gain personal experience in the industry.

Adamo is a Humber College graduate and works as a fashion and beauty Photographer in Toronto. His award winning work has been published in magazines in both North America and Europe.

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TABLE OF CONTENTS 10. INTERVIEWS WITH ALUMNI 12. FASHION ARTS PROGRAM NEWS 16. NYC TRIP 18. SPA & COSMETIC MANAGEMENT PROGRAM NEWS 20. BEHIND THE SCENES: THE COVER SHOOT 23. THE SCENE 26. INTERVIEWS: FROM DIPLOMA TO DEGREE 29. SPOTLIGHT: MARINA LASWICK EXPERTS: INDUSTRY INTERVIEWS STYLING

32. ASK THE 35. PHOTO

38. FASHION INSTITUTE

DISPLAYS 40. INDUSTRY NEWS 43. CAMPUS STYLE

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alumni

ALUMNI JANNINA wroblewsk

ASHLEY

bartlett

1. When did you graduate and

1. When did you graduate and

from what program?

from what program?

2006 from Fashion Arts

2011 from Fashion Arts 2. What was the highlight of your program? 2. What was the highlight of your

The best part of the program was getting the opportunity

program?

to learn from some of the most savvy players in the game.

The highlight of the program truly was the internship

Cheryl Gushue was my Freelance Business professor and

placements. A large aspect of the Fashion Arts program is

I owe everything to her as she gave me a kick start with her

the focus it places on networking and that's exactly what

inspiring experience and practical insight into the industry.

the placement program allowed. To be out in the industry working and building contacts for me was truly invaluable. I

3. What are you currently doing?

realized how small the fashion industry is and how

I'm a publicist at a mid-size agency representing top fashion

interconnected the fashion business is in Toronto. The time I

and lifestyle brands. My highlight from the past year was

was able to dedicate to my placements allowed me to make

launching the first Canadian TOPSHOP TOPMAN flagship at

the right connections which has led to many opportunities.

The Hudson's Bay Co; it was a massive program and it was

The placements I chose have, still to this day, helped to

great to be part of it from initial strategy to execution. In my

further my career growth.

own time I sit on the committee for Paws for the Cause, a charity dedicated to raising funds for animal welfare

MELISSA

millerson 1. When did you graduate and from what program? In 2006 from the Fashion Arts program. 2. What was the highlight of your program? Some of my favourite moments: pulling all-nighters to complete my fashion trend book I did on Japanese street fashion; the real-world experience of organizing and executing the year-end fashion show; and, the great relationships I made with the professors and my peers. 3. Where are you currently working? I work in Marketing at Canada Goose in Toronto. 4. What does a typical day look like for you? There are no typical days! I spend a lot of time on cyclical projects. Right now I am working on the Canada Goose Magazine which is one of my favourites. As the editor, I feel it’s a great reflection of everything we’re involved with here at Canada Goose. From profiling amazing people to sharing what we do in support of various causes and events and, of course, showing off the products. The magazine is a true labour of love for everyone involved. Other things I could be working on during the year are our product catalogues which include presenting concepts, naming new styles, organizing the photography, deciding on pagination, and probably a collective week’s worth of proofing, as well as writing content for our newsletters, meeting with potential printers, and proofing retailer-submitted materials (ads, articles,

3. What are you currently doing?

organizations. I think it's really important to work on things

Currently, I am the Designer Coordinator for the Fashion

you feel passionate about and be involved in a cause close to

Design Council of Canada.

your heart.

4. What does a typical day look like for you?

4. What does a typical day look like for you?

A typical day for me starts at 9:00am and usually goes until

I always begin my day with the paper. I don't have much of

7:00pm or later. As the Designer Coordinator it is my job

a morning regime beyond checking emails (I always go for

to place outstanding talent on the calendar to show during

the Mot du jour first), my Twitter feeds (@ashley_bartlett +

Don't be afraid to take a job in a different industry if it means that you will gain the skills

Fashion Week. I work directly with designers to ensure they

@pawsforthecause), private Twitter lists (must know news,

necessary to land the job you really want in the future.

are provided with full information to have a successful show.

PR/marketing, world's greatest) and daily sites (NOWNESS

Each designer’s needs vary based on their show production

and The Next Web). I head to the office for 9 and jump right

and I help to bring their vision to fruition. No day is ever the

into anything from team meetings, media relations, strategy

same but everyday is exciting as we get closer to Fashion

development, client calls, and content creation. I always have

LinkedIn IS the FUTURE of networking. Learn it and use it every day. Post your full re-

Week.

Twitter and Evernote open and am still addicted to Instagram.

sume and your achievements on your profile, and don’t be afraid to ask for recommenda-

I break for lunch at noon and continue on with the day's

tions!

projects.

look books, etc.).

“Here are some life lessons that I have already learned over the past 5 years:”

Excel is REALLY important no matter how creative one is.


program news

fashion

arts “Because fashion is such an international business, our Fashion Arts program places an emphasis on retail operations from both

domestic and international perspectives. You will study marketing, store planning and merchandising, brand management, cosmetic marketing, event planning and retail buying. Students also learn fashion trend forecasting, sales techniques, and colour and styling analysis, while attaining basic knowledge of fashion products and fashion promotion. These skills are then applied to product launches, planning merchandise assortments, styling fashion shoots, and the production of fashion events.” - Humber College Fashion Institute

retail operations Vaughn Mills and Humber College Fashion Arts Students – A Match Made in Retail Heaven Third semester students in the Fashion Arts Retail Operations course had a unique learning opportunity presented to them. Students elected to work with a mobile retail unit (MRU) in Vaughn Mills Mall, helping the small business owners to transform their kiosks. Anna Zamparo of Humber College, acted as both mentor and instructor; as well, Mary Cipriano, Specialty Leasing Manager at Vaughn Mills assisted the students as they tried their hand at enhancing and rebranding the existing businesses. The participating companies included cosmetics, jewellery, personalized children’s gifts, and cell phone protection. During the semester, small groups worked hard to come up with fresh marketing ideas, new displays and logos, and even a complete overhaul of the look of the carts. All of this concluded with a morning filled with presentations that showed both Vaughn Mills Executives and select Humber College faculty the excellent ideas executed by the students. This course helped the students gain a more in-depth perspective into the day-to-day operations of retail, and turn those insights into big picture ideas to make a business more appealing and profitable. Finally, selected ideas were then presented to the owners of the MRUs who in turn had the option to implement any ideas they particularly enjoyed. It was an interesting and knowledge filled experience for everyone involved in the course, and a favourite of Humber Fashion Arts students for years to come. - Keyaira McQueen

ETHICS & SUSTAINABILITY The Fashion Arts Ethics and Sustainability course was implemented to enhance student awareness

of these issues and how they relate to the fashion and textile industries. With a focus on how to affect

change in this global arena, of which we can actually have an impact, students are challenged to think outside traditional industry methods in relation to Ethics, which is the treatment of people and workers within the industry; and Sustainability, which is the treatment of the environment. Students think

critically about the pre-production process of making garments which ranges from the treatment of farmers and factory workers, different substances that are sprayed on fiber crops, dyeing processes, and the finishes applied to yarns and fabric. There is also an emphasis on changing the attitudes and perceptions of the consumer by considering what we, as an industry, are putting in their hands. This includes arming them with the knowledge and direction they need as an industry professional to make responsible decisions. For example, labelling garment tags to encourage environmentally responsible washing and drying methods as well as providing information on recycling garments. >

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program news

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continued...

ETHICS & SUSTAINABILITY < Since 95% of globally manufactured textiles are thrown into landfills and only 5% are reused,

consumers need to be made aware that many unused garments can be deconstructed and

reconstructed into yarn - used all over again. As most businesses today have developed or are newly developing sustainability and ethics divisions, this course provides students with cutting-edge

information that is ahead of the curve, and allows them to step out into these newly created jobs within the fashion industry. - Cheryl Bercier

resource centre In October of last year the Fashion Arts and Cosmetic and Spa Management programs opened the doors to the Resource Centre; a room dedicated entirely and exclusively to students enrolled in these programs. The Resource Centre - a clean, all-white space - boasts 16 tables, floor to ceiling cabinets and full-size counters complete with sinks and storage space. It provides not only a glamorous ambiance, but also a great place for student groups to meet up without having to worry about noise level, or room availability. Says second-year fashion student Lauren Kitchen, “it’s accessible and convenient. It’s easier to get work done in the Resource Centre because it’s available at any time throughout the day. You don’t have to book the room in advance, you can just go”. Not to mention, the Resource Centre comes complete with a computer lab. In a world where the Adobe Creative Suite programs cost more than a Christian Louboutin pump, and where computers in the on-campus labs are more in-demand than a Hermes Birkin, the lab provides fashion, cosmetics and spa students with a place all their own. With more than ten brand new computers, all fully equipped with the Adobe Creative Suite programs, the lab gives students the means and resources needed to excel and, because all of the students can now gather in the same place, instructors are free to stop by to answer any questions that might have been missed during class. -Katie Gingerich

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N Y C Tr i p

N Y C Tr i p

THE NEW YORK DIARIES Student reflections from a once-in-a-lifetime trip

NEW

YORK

CITY

Fashion Arts and Spa & Cosmetic Management students in New York City

As students in the fashion and beauty industry,

There’s something about New York City that makes you want more… The

many of us have come to learn that not everything

city is bigger, brighter, bolder, and finds a way into a fashion student’s

is, or can be, taught inside the classroom. In

heart. Any chance you have to visit the Big Apple is a great opportunity,

some cases it is what we experience outside the

because you’ll never have the same trip twice. For those mesmerized by

classroom that really teaches us. In November

architecture, urban life, and art, New York is a beautiful place to be. For

2011 fashion and cosmetics students were taken

those infatuated by the industry of fashion, New York is the place to be.

to New York City. While there, we were invited to the offices of Clarins.

The recent Humber Fashion and Cosmetics trip to NY November 2011 secures a spot in my (will-be) top 10 trips to New York, New York. (Let’s

Joseph McElroy, Director of Fragrance

face it – New York City is too wonderful to just be labeled a cool and

education, began his presentation by asking us to

collected, “NYC”.) Great food finds? Yes. Gleamed down fifth Avenue?

raise our hand if we had heard of Thierry Mugler.

Yes. But, best of all – experienced unique “insider” visits to FIT (Fashion

No hands were raised. A room of almost 25

Institute of Technology) and Material ConneXion.

fashion and cosmetics students, and not one

of us knew of Thierry Mugler. Now I don’t know

The visit to FIT was fascinating – our guide and fashion historian

about you, but when I made the decision to

mesmerized the group with rare fashion relics. Pieces by Elsa

pursue my love of fashion and enroll in the

Schiaparelli and Mariano Fortuny gave me flashbacks to these

Fashion Arts program at Humber College I did it

monumental influences in fashion history and forecasting. I was in awe,

solely so that I would have a diploma to include

learning beyond the textbook about the woman who gave us trompe l’oeil

on my resume; so that I would have the title of

fashion. This excitement carried forward with our visit to the Museum at

Fashion Know-It-All (officially). But on this day, in

FIT’s Daphne Guinness Exhibition. This rare reveal showcased Guinness’

New York City - the land of all things fashion - I

admired personal collection, including one of a kind Alexander

was taught something I didn’t know.

McQueen, Valentino, and Nina Ricci.

Joseph went on to describe Mr. Mugler, including

Material ConneXion followed FIT and did not disappoint. This

his upbringing and what inspired him over the

international source for all things material supports innovation from textile

course of his life. When he was finished his

industry to aerospace. I got the sneak peak on archives of material

presentation, I was speechless. Joseph’s

innovations and new sustainable material solutions you never thought

presentation on a designer I knew very little about

existed. Who knew there was plaid fabric made of laminated cork

but who has had such an impact on the fashion

surface? The experience was eye opening for everything we touch.

industry, got me excited about fashion all over again. It proved that in fashion, as in life, there is

As Daphne Guinness said, “we need better things, not more”, and it was

always something to be learned. And one of the

truly exceptional to experience unique pieces from past and present.

greatest things about living and breathing this

- Jessica Mendlowitz

industry, is not knowing where or when it is going to happen.

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- Katie Gingerich

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program news

&

SPA

COSMETIC

MANAGEMENT The Cosmetic Management program provides students with a solid business base that specifically focuses on current market trends in the cosmetic and fragrance industries. The curriculum touches on all disciplines that students need to enter the personal care products sector. The courses encompass training in all aspects of retailing, merchandising, marketing and sales, as well as the skills necessary for running an independent business. The Esthetician/Spa Management Program offers courses that focus on nail care technologies, facials, waxing, microdermabrasion, chemical peels, cosmetic applications, product knowledge and body treatments, including hot stone massage and aromatherapy. On the business side, students learn the fundamentals of business writing, sales and presentation strategies, retail buying, spa finance and day-to-day spa management. A main highlight of Humber's spa management and esthetician education is the on¬going opportunities for students to practise what they are learning and improve their skills at the Humber Spa, a full-service classroom and retail boutique open to the public year-round.

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MY

DERMALOGICA INDUSTRY VISIT

SECOND CAREER While I am currently a student in the Esthetician and Spa Management Program, this is not my first career.

T

Until recently, I was a Science Teacher and School he Humber Spa Management students were treated to an exciting and interactive seminar at Dermalogica’s headquarters in Toronto. Education Manager Holly Sherrard personally conducted an information session

to educate the students on the importance of proper visual presentation and display skills in a retail environment. For example, did you know that ‘customers tend to shop to the right side when they enter a store’, ‘mirrors slow shoppers down and the longer a customer stays in a store,

Administrator; however, I was laid off due to the lack of work. Through job searching I came across Ontario’s Second Career Program for which I was approved. Excited to enter a career I have always been passionate about, I commenced my studies at Humber College and am proud to say that I am an Honours student. I thank everyone at Humber who has helped me to achieve success in the Esthetician and Spa Management program. - Ghausia Begum

the more they will buy’, and ‘8 out of 10 customers buy more with music playing in a store’. Students were put to work creating window displays that would be inviting and encourage retail sales. Pre-planning, colour blocking, formatting and balance were all elements that were reviewed in order for every window to make a powerful statement. Now the students will put their knowledge and creativity to work as they form groups to execute the windows of our Humber Spa for the month of November.

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spa & cosmetic management

spa & cosmetic management

the spa A look inside the Humber Spa, the home of Spa & Cosmetic Management Students

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the scene

the scene

A section dedicated to student experience and the Humber College Fashion Arts, Spa & Cosmetic Management and Fashion Management communities.

BEHIND THE SCENES: the

cover shoot

This entire project has been about taking student involvement to a whole new level, and the day of the cover shoot was no exception. Our styling efforts involved the collaboration of Cheryl Bercier, Katie Gingerich and Candice Turner, along with

some expert advice from our mentors and Program Coordinators, Pauline Ashworth and Antonietta Perretta. The inspiration for the shoot? A subtle twist on debunking the myth that 2012 was the end of the world; in fact, for the 2012 graduating class of Humber’s Fashion Arts program, it is all about keeping it fresh and new, with an explosion of talent. Bringing in Humber Alumni to participate in this shoot was an amazing way to showcase Humber College’s involvement in shaping the future of so many. Photography graduate Adamo De Pax, turned Fashion and Beauty Photographer, helped bring our vision to life while Fashion Arts graduate Marina Laswick, turned Professional Model, brought beauty and poise. Sarah Amaro, Spa Management Graduate turned Humber Lab Instructor, and first year Cosmetics student Sarah West-Carrick used sleight of hand to create makeup and hair looks that embodied the whole concept. From beginning to end Humber gave us the tools we needed to create images worthy of any top fashion magazine, and an unforgettable way to commemorate Humber’s debut edition of INFUSE.

THE FIRST-YEAR EXPERIENCE

f

ashion, it is said, started with couturiers and has since evolved into what we know

it as today, a multi-billion dollar industry. For me this industry really started with two words. Fashion week.

While volunteering a few years ago I had made a few good friends; one of which now needed my help. A famous designer from her home country of Germany had been invited to show at Toronto Fashion Week. Arriving just two days before the show and being in Toronto for the first time, a friend and I were called upon to assist the designer of LaLaBerlin unpack, organize, and steam all 31 looks, coordinate models, organize the show sequence, and offer support during the show. After 30 hours of work in two days, the show had finally come. Backstage hearts were racing as the show was about to start and not a breath was taken for the entire run. And then the finale came. With all lights turned off, the models appeared to glow in the dark due to some very interesting fabric finishes, and the bass began to pump. As the lights slowly began to come on again, I finally exhaled. A tear in my eye was all the justification I needed to know that yes, after volunteering, attending school and excessive magazine reading, I was in the right place. - Anna Roumeliotis

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the scene

the scene

walk it out

WALK IT OUT PRESENTS: PRESENTS:

A PRESENTATION BY:

martin lindstrom

Every year a select group of Humber College’s Fashion Arts students come together to coordinate Walk it Out, a year-end production showcasing how far they have come and what they have learned during their past two years in their program. After a heavy brainstorming

Our Revolution

session, the students decided on this year’s theme for the fashion show which is titled “Our

This past November, Humber College was proud to present a special appearance by Martin Lindstrom, author of New

Revolution - Witness Fashion Come Full Circle”. The reasoning behind this theme is to

York Times and Wall Street Journal best seller Buyology – Truth and Lies About Why We Buy (Doubleday, New York),

emphasize the fact that the students have truly come full circle from the beginning of their

and recipient of TIME Magazine’s “World’s 100 Most Influential People” in 2009. As a renowned branding expert with

studies up until this point. Students are engaged in the entire process of event production

a strong connection to the consumer and an even stronger code of ethics, Lindstrom is an advisor to heads at firms

with student committees including: Styling, those responsible for the designer selection,

worldwide, including Fortune 100 companies.

getting models, as well as hair and makeup; Production & Logistics, who are accountable for the stage & show, venue accommodations, food & beverage selection and décor; Communications, manages public

During a humorous, invigorating and dynamic presentation, students followed Lindstrom on a trip into the world of

relations, advertising, ticket sales, sponsorship and fundraising; and Project Management, who supervise and guide the

emotional branding that only his adept knowledge and research could lead them through. In a provocative

committees. This year’s show presents Canadian fashion from Tocca Finita, featuring designs from Wayne Clark, Marie Saint

discussion, Lindstrom presented the correlation between successful brands and religious faith; both of which

Pierre, and Joeffer Caoc, as well as fashion from Lucian Matis. All of the students involved are very excited for the final

include rituals, storytelling, mystery, an enemy, and symbols to name a few. In fact, according to Lindstrom branding is

show and have promised to deliver an experience that will be Bold, Fearless and Transformative.

an experience that starts outside the store, appeals to all senses, and has a vision that can be

- Danielle Turnley

captured in just that one word. It is through these elements that “Brand Loyalty” is born.

h

HERMES

In a tradition established first by Thierry Hermès over one hundred and seventy years ago, Hermès continues to use the skillful hands of talented artisans who are masters of the trade to craft the beautiful and original handbags that the illustrious brand is known for. During an exclusive industry visit to the Hermès Boutique located in Yorkville, Toronto’s most celebrated neighborhood of style, students were presented with an amazing opportunity to watch a craftswoman create one of the most coveted pieces in the Hermes Collection. With sleight of hand and an intuition drawn from generations of family experience, students saw firsthand the magic of this creation as the artisan worked to form the exquisitely handcrafted Hermès Contance Shoulder Bag. - Cheryl Bercier

INDUSTRY VISIT

Nygård

Photos by Will Sing

First Semester Fashion Arts students were given the opportunity to tour Nygård International’s international sales and marketing headquarters located in downtown Toronto where they gained an understanding of their products, promotion and distribution processes. David Paton, Senior Vice President of retail stores, walked the students through the head office and showrooms where he generously shared his knowledge about the company that was founded in 1967 by Peter Nygård. Peter Nygård designed the interior and the architecture of the building, which has an indoor-outdoor feel that is almost Scandinavian-like, however; being a sales office, its interior is still very elegant. Buyers and marketing assistants of retailers such as The Bay and Sears meet here to see the company’s latest collections, products and innovations. Nygård International’s attention to detail is outstanding and their continuous preparation and focus on minute elements gives the company a competitive edge against its competitors, and plays part on the success of this fashion empire.

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- Sunshine Julianne

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the scene

an interview with...

JESSICA

foliot

As a graduate from Fashion Arts, Jessica shares her insight into transferring into the Fashion Management degree program.

&

an interview with...

the scene

CHERYL

krangle

As a graduate from Fashion Arts, Cheryl also shares her insight into transferring into the Fashion Management degree program.

So far, what has been the highlight of your program(s)?

What are your employment goals?

I think the biggest highlight for me was how quickly I was

When it comes to my employment goals the possibilities are

I loved Fashion Arts because it was very hands-on and really fun. I love doing graphic design and most projects required

able to turn my Fashion Arts diploma into a Bachelor Degree.

endless and I am open to exploring different options.

graphics. All around, it was a great experience with really great teachers. I really enjoyed the trend forecasting class

Transfer students from the diploma program are only required

Currently, it is my hope to take the knowledge and

because we had to create a trend forecasting book for our term project. The one I created in 2004 accurately predicted

to complete 5 semesters (2.5 years) to obtain their degree.

experience I’ve obtained from both programs and apply it

2006 trends in the houseware, fashion and automobile industries which was very rewarding. I love the book I created and

For a majority of that time the focus is strictly on business

to a career in Marketing, Public Relations, or Social Media

know I can use it as a sample piece during interviews. Other projects that were really useful were the creation of a line, and

courses such as: Law, Economics, Finance, Operations,

within a fashion or cosmetic company. I am certain,

a project where we had to create a press release kit including a full-sized bus poster, flyer, brochure and magazine ad. It is

Marketing and so on. This was definitely a huge benefit in my

however, that whatever career path I choose to pursue, the

projects like these that can really help you in a future interview.

eyes because not only was I being educated on those

Business Degree will help broaden my search and give me

platforms, I was able to see how my previous fashion

the proper qualifications needed for a position of that calibre.

knowledge would correlate in a business setting. Other

What has been the highlight of your program(s)?

The main highlight of the degree program was meeting people who are not in the Fashion program which helped to develop a wider range of contacts in all industries.

universities offer degree programs that cover a broad

How do you feel the programs have helped to shape you/

spectrum of curriculum while Humber’s degree program is

prepare you to meet these goals?

What made you decide to continue your education and complete the degree?

very concentrated. By concentrating the studies it really

I definitely think the work placements offered in both

I always wanted a degree so it was the next step for me.

allows the students to get a firm grasp of the concepts.

programs have played a huge role in helping to prepare for future career aspirations. The “hands-on” experience really

What are your employment goals?

What made you decide to continue your education and

helps to reinforce the concepts we’ve learned in the

I have many employment goals. I would like my first job to be in buying or marketing. I want to try buying because I'm not

complete the Degree Program?

classroom and allows students to build their resume; not only

sure if I will love it but I know I love marketing. I really want to be a creative director, buyer or start my own company. If

The Fashion Arts program provided a great insight into

in regard to schooling, but with employment and

I decide to become an entrepreneur I would first like to get a job as a brand manager so I can learn how to run a brand,

various sectors of the fashion industry and helped create a

volunteering opportunities as well. While the work

which will be great experience for running my own company.

solid foundation for pursuing further education. I loved the

placements have helped a lot, the professors as well have

experience I had at Humber while enrolled in the Fashion Arts

played a huge role in my success. I’ve been lucky to have

How did the programs shape you to meet these goals?

program so I decided to continue my education in the degree

professors who really engage themselves in the learning,

I feel the Fashion Arts program really provided me with the core skills necessary to sell myself as a great buyer. I have so

program offered. This allowed me to build on my existing

which in turn makes it easier to succeed.

many assignments I can take to a future interview that I believe the interviewer will be really impressed by.

important business platforms. Having the business

The degree program has undeniably challenged me, but not

The degree program will help me because a lot of jobs require a university or college degree. This is exactly why I have

background opens up a wealth of opportunities as the

in an “I can’t do this” type of way. It’s pushed me to

always wanted a degree since I graduated. I went to a private school where they really pushed all students to go to

students can then combine their diploma and degree and

experience new opportunities and explore more options in

university. I jumped around between programs before I found the ones right for me. I attended Ryerson twice, York and

cater their knowledge from both programs towards corporate

the business world. It’s been a rewarding experience and I

Humber College.

level positions.

would absolutely recommend the program to any Fashion

- Cheryl Bercier

diploma and gain valuable knowledge about several

Arts graduates looking to continue their education.

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- Cheryl Bercier

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the scene

the scene

STRIKE

YOUR

POSE A look into the Fashion Management event that welcomed new and current fashion students.

fashion management DEGREE PROGRAM

THE FASHION WIKI A Fashion Management Innovation

The Fashion Wiki started as a class project two years ago in the E-Retailing course. It has grown into a site that provides students with helpful information and resources to ensure they succeed at Humber as well as out in the Fashion Industry. The original mission for the Wiki

On October 26th, 2011, the 4th year Fashion Management

In the boardroom, students played a Jeopardy Style game,

students at the Lakeshore Campus organized an event to

Fashion: Canadian Edition! They were quizzed on their

welcome new Fashion students to the program and provide

knowledge of designers, models, fashion history, trends and

information to existing students about work placement

everywhere in between. This gave the new students a little

experiences and other Humber services. The event, “Strike

taste of what to expect in their coming years.

Your Pose,” was held at the new Humber Fashion Institute which opened in the fall of 2010. Strike Your Pose invited

Breakout #3 was in the building’s computer lab, where

students of all years to a fun and inviting event that was

students raced to find trivia on Blackboard and other Humber

designed to provide the students with as much information

websites. In Amazing Race style students had to get approval

as possible while still having fun and giving them an

for finding the correct information before proceeding to the

opportunity to socialize with their fellow classmates. During

next task. As they worked their way through the tasks got

the event, students were broken up into 5 different groups

harder and the first to finish won. This task was designed to

and rotated through different breakout activities situated

show students all of the different resources available to them

throughout the building. Each of these breakout facilities was

during their time at Humber.

run by 4th year students who each had something unique to talk about.

Lastly, students got to talk first hand with an HSF representative and had the opportunity to learn all about

In the lounge area of the Institute, students were invited to

the different student services they have to offer. They had a

an open discussion about work placement requirements and

chance to ask questions in a relaxed setting and even got to

opportunities. They gained insights from students who had

walk away with tons of HSF swag. One lucky fashionista in

just completed their own work term about how they found

attendance won the door prize of a digital camera. Students

their work placements, where to look, how to find what they’re

were also treated to a light lunch thanks to the Business

interested in, what they learned throughout the summer and

School.

some of the best experiences they had. The new students

- Heather Johnson

got a great perspective on what to expect.

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was to:

- Provide an up-to-date resource base for all fashion management students

- Create a web-based activity for the e-retailing class to hone key skills highly marketable in today’s industry - Provide a unique shared site for Fashion Management students to create a sense of community The Fashion Wiki is a webpage designed entirely by students in the 4th year E-Retailing course of the Fashion Management degree. Students are given the opportunity to create and add resources or material that they feel would be helpful to other students. It also provides students with the latest, up-to-date information on what’s happening in the world of fashion as well as events here at Humber. Each year the students in the E-Retailing course take a look at what is currently available and have the opportunity to propose changes on how we can make the information more accessible and up to date. We are then given the resources to update the wiki and the creative freedom to make it the best source of information we can. All resources are annotated to help fellow students make informed decisions on information sources. Students can find information on the history of Fashion, trend and beauty tips and tricks, shopping resources and, marketing resources and resources with tips for finding your career and work placements. Recently a picture gallery and events page was added. All Fashion students have reader access to the Wiki and graduates will also continue to be able to access it to find out about events or to search for sources. - Heather Johnson

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spotlight

It all started with the Fashion Arts Program

SPOTLIGHT MARINA LASWICK

where I modelled in the first shoot I ever did. In my most recent collaboration with them for the cover of INFUSE, I felt I was able to thank and support the Humber College Fashion Arts Program for all they have helped me to achieve so far. It

I truly believe Humber College has helped me prepare for my future in the fashion industry. I graduated from the Fashion Arts program in April 2011 and already had a job lined up because of the internship opportunity that I was able to receive through the program. Currently, I work as a Bridal Consultant

was a fun day full of creativity and enthusiasm and all the hard work paid off when we saw the great results produced!

part-time at Impression Bridal in Mississauga, and am coming up on my third year as a model with Elite Model Management Toronto. I also volunteer once a week at Regeneration where I serve breakfast to the less fortunate. I hope to pursue my modeling career further, as well as obtain a career as a makeup artist or a jewellery designer.

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ask the experts

ask the experts

the fash

elisabeth

ion & c

mark pascoe

osmetic

intervie ws with

Advertising Director at FLARE Magazine What does a typical work day consist of for you?

industr ies

industry

exper ts

MARK PASCOE: We deal with a lot of ‘client direct’, which are ads that come directly from companies such as Gucci, Guess, or Tiffany. These high-end designer brands can be very particular with respect to where their ad is located – it’s not unusual to have a client request their ad be situated before another specific [brand’s] ad. Do you keep a close eye on your competition?

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I understand you took the Fashion Arts program at Humber College. What made you search out a job in cosmetics over a job in fashion?

What is the best advice you can offer students completing the Fashion Arts, Spa or Cosmetics programs at Humber?

Any ‘inside information’ on Flare magazine you can dish?

Tell us how you got the job at Quadrant Cosmetics.

Did you know we had the privilege of producing the first fashion magazine cover to feature Lady Gaga? She gave Flare carte blanche on the set and our team really worked their magic. Also, in our most recent issue we published a Kirsten Dunst exclusive on her comeback. It is all of this and more that makes us Canada’s number one fashion magazine.

ELISABETH LETOURNEAU: I got the job from a friend’s, friend’s, friend. You never know who you’re going to meet!

ELISABETH LETOURNEAU: Presenting our Smashbox Fall 2011 retailer presentations to the sales team. It’s something I had never done before. It was more terrifying than exciting, actually. [laughs]

ELISABETH LETOURNEAU: Number one, meet as many people as you can and stay in contact. Connections! [laughs] It’s so true. Initially, when I left school I had a really hard time finding a job. I ended up in something that turned out to be a really bad experience so I had to leave that job, which left me unemployed. I would say as a little tip, no matter what you do, as pointless as you think it may seem, meet as many people as you possibly can. Join LinkedIn! Be open-minded to any experience that comes your way, even if it isn’t your ideal job or internship, because you never know. Stay positive, even when your life blows, because, [in this industry] it does happen.

Describe a day in the life at Quadrant Cosmetics. Walk us through what you do each day as Marketing Coordinator for a brand like Smashbox.

How about some insider info? Can you let us in on any big cosmetic industry secrets?

MARK PASCOE: Someone who is passionate, innovative, and one who is constantly absorbing information. What is the best advice you could give someone?

create your own legacy. produce something that distinguishes you from the competition.

MARK PASCOE: Yes. Innovation is a key factor in this industry, so I watch the competition in order to avoid repetition. You also compete against your past achievements in a way, so I always compare our issue to the same from last year to try and do better.

Marketing Coordinator at Quadrant Cosmetics

ELISABETH LETOURNEAU: Yes. I did an internship with Chatelaine magazine. I was the fashion/beauty intern there for 4 months. I did a second internship with Slavin sales agency. And I also worked for CoverFX, the cosmetics company, which was probably my favourite because it gave me a chance to work in a sales environment and made me realize how much I enjoy working in cosmetics. I got a lot of valuable experience out of that.

ELISABETH LETOURNEAU: I found out within the first year of the program that I wanted to go into cosmetics as opposed to fashion. The cosmetics program came out the year I left Humber!

MARK PASCOE: Being in such an unrelenting, dynamic and evolving industry, there is no ‘typical day’. And I mean unrelenting in a good way! However, in any given day I can be seen attending various meetings and presentations (both in-house and out), and responding to a multitude of emails! My team is constantly building and What qualities do you look for in an employee? maintaining client relationships and developing new ideas. Can you give specific details relating how advertising fits into the magazine?

letourneau

Did you do any internships or placements during your time at Humber? Tell us about them.

MARK PASCOE: Create your own legacy. Produce something that distinguishes you from the competition and generate ideas that carry you forward in your career. One of my own personal feats includes an idea I had for a Barbie ad campaign a few years ago. The campaign was so successful that variations of it continue to run annually; and it really amped up my portfolio.

Also, try to learn everything you can, even if you are specializing in a particular field. If you learn about all aspects of a company, you can really gain appreciation for how your role fits into the ‘big picture’. Lastly, it’s important to be confident in who you are and who the brand is. - Cheryl Bercier

What is the most exciting thing that you have been involved in at work?

ELISABETH LETOURNEAU: E-mails galore! I work cross-functionally, so I work with our sales team, our sales manager and our territory managers. I work with merchandising, our brand manager, vendors, supply chain, and of course our principal companies. So I’m constantly [pauses] – no day is alike, that’s for sure! What qualities do you look for in an employee or intern? ELISABETH LETOURNEAU: Someone who is a blank slate; who wants to learn. Someone who isn’t closed off to new ideas, and who actually wants to get their feet wet. Someone who is creative and thinks outside the box.

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ELISABETH LETOURNEAU: It’s not as glamorous as it looks. The industry, from what I’ve been told, has changed a lot over the years. It used to be quite glamorous. A co-worker told me how they all used to be sent to Paris all the time. But now it is so competitive. Companies can probably pay less than some other industries because people want to work in these jobs so badly. But there are a lot of fun perks to working in the industry! If you work in this industry, you will never, ever, ever run out of makeup. - Katie Gingerich

FACTS ABOUT ELISABETH 1. One product I couldn’t live without is Smashbox’s hydrating primer! Love that. 2. I didn’t start working full time until I was 26 years old. So stay positive, kids! 3. For my 13th birthday I asked for a Bobby Brown makeup book. I was obsessed with it! 4. I can’t get enough of new products. That’s probably why I’m in the industry, because I love newness. 5. Would I ever consider teaching at Humber, later on down the road? Yes, yes, yes, absolutely!

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ask the experts

photo styling

interviews continued...

ADAM martin Buyer & Fashion Director at Harry Rosen What program did you take?

What was your first job in the industry?

ADAM MARTIN: Humber College Fashion Arts Program

ADAM MARTIN: I started as an Assistant Buyer at Harry Rosen, buying Hugo Boss shirts & ties.

What did you struggle the most with while going to school? ADAM MARTIN: It’s hard to express how crucial it is show your best at school, network with fellow students and faculty, and build a rapport with those in the industry. The attitude at school will translate to your attitude at work. I knew before starting the program that I wanted to be either in marketing or buying. What kind of internship opportunities did you have? ADAM MARTIN: I interned at Harry Rosen in the Marketing department for a year, and then within buying for my last semester. Internship is a great opportunity to show a company how interested you are in them, or learn what you like, and dislike. It’s still a professional environment, but you have a bit more flexibility in learning different aspects of the industry. How do you feel the program helped to shape you/prepare you for your career? ADAM MARTIN: It was a great well rounded program to understand the multi facets of this crazy industry; how each sector relates to the next; and, how they’re all important to balance creativity with business management. Did you always want to work in Fashion? ADAM MARTIN: I went to school for Film & TV production and, after graduating, thought it wasn’t where I wanted to be. I’ve always been interested in fashion, and been pushing trends, but knew I wanted to be on the business side of the industry.

Did you find any roadblocks throughout your career and were they hard to overcome? ADAM MARTIN: The recession in 2009 was unpleasant, especially in the fashion industry when consumers bought less. Knowing how to manage your inventory and work with vendors was critical. When buying, what is your mantra? What do you feel makes you so successful? ADAM MARTIN: Take your personal hat off, and put your merchandiser hat on. You might fall in love with certain items that you’d wear, but you have to think about the consumer, the market, the region in which you’re buying for – depending on the collection. The best thing you can ever do is spend some time in the stores with the sales associates, learn who their clients are, listen to their feedback (to a certain degree), and understand what the consumer really wants, and needs. When you have eyes and ears in the stores, you can hone your buying skills by region, down to specific sizes. What is the best piece of advice you could give a Humber student? ADAM MARTIN: Don’t give anything but the best. Even when it seems mundane, think of it as though you’re handing something in to an Editor of a fashion magazine. Build a good rapport with those around you. Can you tell me 5 facts about yourself?

PHOTO STYLING The Photo Styling and Display Techniques capstone course enables students to learn about the unique and little-known art of photo styling. Students are given the opportunity to develop editorial fashion photography imagery for inclusion in a professional portfolio and to work with seasoned professional photographers in state-of-the-art studios. Groups of students combine their strengths in order to execute a two-page editorial spread. Students may choose to work as a makeup stylist, wardrobe stylist, art director, prop and set stylist or hair stylist. Following the photography shoot students will have the opportunity to digitally retouch their shots and place them in an editorial layout for inclusion in a popular fashion magazine of their choice.

ADAM MARTIN: I play Australian Football, DJ, Snowboard, ride a motorcycle, and camp. You’d never guess if you saw me in a suit. I work hard, but always keep grounded. - Cheryl Bercier

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Sea of Approval Make waves with this season’s beauty must-haves.

photo styling

NEW TRAL A new spin on how to wear your brights this spring. Basic neutrals with a pop of Pumpkin

PHOTOGRAPHED BY JENN AURICH

STYLED BY CHERYL BERCIER, NADINE D’ELIA KATIE GINGERICH, JESSICA MENDLOWITZ

PHOTOGRAPHY BY PAUL CHMIELOWIEC STYLING BY JASBIR KAUR, KIRAN RANDHAWA, LAUREN SMITH, CANDICE TURNER, NEIHA ZIRVI

COLOR BLOCKED BAG, H&M $29.95

FAUX SUEDE CLUTCH, H&M $19.95

OFF FIGURE A look inside the Photo Styling course featuring fourth semester student work.

CLOCKWISE FROM TOP: BOURJOIS Pot eyeshadow in Bleu Klein, Bleu Canard, $17; BUXOM Lash Mascara Special Effects Blue Noir, $19; SMASHBOX Photo Finish Hydrating Primer, $42; ESSIE Nail polish in Shine of the Times, Coat Azure, Aruba Blue, $12; BENEFIT California Kissin’ Lip Shine, $20, YSL Eye Palette, $56.

BELT, H&M $9.95

SUEDE DESERT BOOTS, JOE FRESH $79

Furever by the fire Shine in this Season’s

Photographer: Jennifer Aurich

Stylist: Stephanie Procenko, Tien Tran & Aly Dominic Layout & Design: Tamara DeLuna

Hottest Trend with Patent Leather!!

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Stay Warm AND Stylish this Winter Season with the latest trends in Fur accessories! Rabbit Fur Mitts, $120, Roots Uggs, $259,Town Shoes Fox fur Purse, $236, Rudsak

Red Clutch, Aldo, $129 Black Pumps, Browns, $179 Flower Necklace & Bracelet, Aldo, $75

Design Layout: Madalyn Cabral & Sarah Laicini Stylists: Courtney Webber & Sarah Swan Photography: Paul Chmielowiec


display

e t u t i t s n i n

o i h s a f e th

s y a l p dis

Upon completion of the Photo Styling editorial photo shoot, exceptional work is chosen for exhibit in a 55ft. window display at our Lakeshore campus. Students develop their window displays by taking inspiration from the photography they have already executed at the studio and pulling prop ideas and colour stories from their existing imagery. The result is one cohesive dramatic window display

FRINGE BENEFITS

presentation which is later photographed for their portfolios.

Display credits:

FRINGE BENEFITS

Andre Glashen

Photography credits: (students)

Professional Photography - Paul Chmielowiec

Lisa Luis

Art Direction - Vanessa Mackinlay

(fashion imagery within display)

Rachael Driedger

Make-up Styling - Cherie Sikkema

Model - Ford

Lesley Sweeney

Wardrobe Styling - Mariam Gill

Bruce Lesic

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industry news

J F M A M J J A S O N D 40

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industry news

2011 BY CANDICE TURNER

John Galliano sent shockwaves through the fashion industry in April when a video of him conducting an anti-Semitic rant in a Parisian bar went viral. As a long revered and talented couturier for Dior, Galliano

April 29, 2011 saw the union of Prince William and Kate Middleton, and the explosion of the duchess’ every fashion move in countless magazines and blogs worldwide. From the iconic Alexander McQueen wedding gown to sophisticated street casual wear, Kate was definitely a frontrunner in the eyes of fashionistas worldwide.

is no stranger to public scrutiny; however, his remarks caught on video cost him his job as Dior’s head designer. A shock to fans? Absolutely. However, it is safe to say that many fans may not have been at all surprised by the provocative designer’s outburst. Currently, the Dior fashion house is struggling to find a designer to replace Galliano, although rumours have been circulating about Raf Simons, the creative

J. Crew, the U.S. retail giant and specialty fashion

director of the Jil Sander fashion house, as a possible replacement. Of

retailer known for it’s beautifully detailed and visually

course, Dior seems in no rush to fill Galliano’s spot too quickly – a

distinct catalogs, officially opened its doors in

decision that is likely to weigh heavily on the house.

Canada on Thursday August 18, 2011 in Toronto’s Yorkdale Shopping Centre. This endeavour marks J. Crew’s very first international expansion and is an exciting new addition to Toronto’s retail community.

Topshop, a British fast-fashion retailer, has landed in Canada. After considerable success in Europe,

2011 Asia and the United States, the company decided to open its very first store in Canada at Toronto’s Yorkdale Shopping Centre.

The fabulously bold Versace for H&M collection hit select stores on November 19 for both men and women. Included, leather jackets, silk, metallic and studded leather dresses, vivid printed leggings, edgy suede boots, and cashmere sweaters. Rumor has it that in some stores, the collection went off the shelves and into shopping bags within the first thirty minutes!

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industry news

campus style

LACK OF MODEL DIVERSITY Inspired by a tweet from @LisaTant, Editor-in-Chief/Associate Publisher of Flare Magazine. @LisaTant: “Disappointed in the lack of model diversity (once again) in Paris. As always, a sea of white faces.” Backstage you have the immensely talented make-up artist Pat McGrath painting 2 coloured faces out of 15. I read an article by Jenna Sauers, discussing an open letter from Sasha Houston Brown, a Native American young woman, sent to Urban Outfitters in regard to their use of fringe, inauthentic patterns, use of the word “Navajo” and knocking off of tribal arts in their line. “Navajo isn’t an aesthetic movement — it’s a legal entity, a tribe of people, and an actual nation. There is nothing honourable or historically appreciative in selling items such as the Navajo Print Fabric Wrapped Flask, Peace Treaty Feather Necklace, Staring at Stars Skull Native Headdress T-shirt or the Navajo Hipster Panty,” Brown wrote. You want to be excited about the culture being “embraced” and then you stop and question its intent. It's like taking one step forward and ten steps back. Sasha Houston Brown’s article on the use of Native print and craft took me back 2 years ago when I called The Northwest Territories my home; a territory in which

B

a large population of Natives in Canada reside. One of the first gifts

BY JULIANNA ASHLEY SMITH

I received when being welcomed by a family was a gorgeous pair of hand-made moccasins. A touching experience, the moccasins still

Behold Paris Fashion Week Spring/Summer

gave off a strong scent of hide as they were just made. They were

2012! The street becomes a runway itself, the

meticulously crafted with soft fur, embroidery, hand-sewn and dyed

most covetable pieces are worn, and the most

prints. They asked if a pair like this was sold in Ontario, and for how

stylish and prestigious attend the top fashion

much? They took me through the construction process, discussed with

shows. A week of luxury and edge, all eyes are

me the dyes and furs used, the prints, and their meaning. I thought

on Paris. Trending alongside seashell

about the $10 mock-moccasins I could find in a shop downtown, I was

appliqués, safari-structures, 50s shapes,

embarrassed. So I sit here thinking, wondering about this cultural

digital photo prints, and pastels, was a

trend in fashion. Are these cultures really being embraced, or is it

common trend on the runway--lack of diversity.

just under a sick guise of admiration? In the meantime, all is not lost.

It has always confused me when designers or

Conflict and controversy in this industry is inevitable. What we must not

a brand use the culture and not the people.

do is lose sight of the art, escapism, and form of expression we love.

An example of this is a collection the designer

The evolution of fashion is constant. Fashion moves with the times, and

says he or she was inspired by tribal prints,

more often is ahead of them. In order to solve a problem it must first be

patterns, and styles in Africa, yet only one

acknowledged. I am not the only one bringing this issue to light, and

African American model is seen in their

with that being said, I feel comfortable saying there will be change.

campus style PHOTOGRAPHY BY BOBBY RAFFIN

runway show.

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PHOTOGRAPHY, MAX ABADIAN; MODEL, HEATHER MARKS, WOMEN MANAGEMENT

CANADA’S FASHION MAGAZINE

FLARE.COM PHONE 416.764.2496


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