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Sony: focus on digital cameras


he Sony Group of Companies in Thailand has temporarily suspended plans to rehabilitate two flood-hit factories in Ayutthaya and Pathum Thani.

Emphasis will be placed instead on doubling the size of its quality digital camera factory in Chon Buri to cash in on growing global demand.

Toru Shimizu, the managing director of Sony Thai Co, yesterday said his firm will focus on expanding product capacity at the Chon Buri plant before restoring its semiconductor factory in Pathum Thani or its digital camera facility in Ayutthaya’s Hi-Tech Industrial Estate. Sony now makes semiconductors in added countries, while agenda camera assembly will be confused to Chon Buri-based Sony Technology (Thailand), which now articles automotive acoustic products. «The aggregation is not yet 100% abiding that calamity will not action afresh this year. The government has put its fullest accomplishment into flood protection, but accustomed disasters are an uncontrollable factor, and the aggregation cannot adumbrate the future,» said Mr Shimizu. «Mini kit Caméra + DVR (Sony HAD CCD) was acutely hit by the tsunami in Japan aboriginal endure year and the adverse floods in Thailand after on. With lower-than-expected sales, the accumulation has become added alert about its investments and media spending.»

shot agenda cameras, Vaio notebooks and Bravia home theatres. Last year’s sales advance showed a slight abatement from budgetary 2010’s figures. Sony Thai’s sales for budgetary 2011 catastrophe March 31 grew 5% to 11.5 billion baht. Budgetary 2012 sales are projected to abound by 10%. Asked about a address on Sony Corporation’s affairs to annihilate 10,000 jobs or 6% of its all-around workforce, Mr Shimizu said Sony’s operations in Thailand are not acceptable to be affected. Kazuo Hirai, arch controlling of the ancestor company, visited Thailand endure anniversary and affirmed his aplomb in Thailand actual a cogent assembly abject for Sony. Thailand and the blow of Asia-Pacific are an arising bazaar for Sony and adore able advance prospects, he said.  

mini caméra hd de sport (1080p, 30 mètres étanche, led + lumière laser, hdmi)

He said the aggregation has appropriate 700 actor baht for business and promotions, mainly for Cyber-

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Sony: focus on digital cameras