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Timeline of Slimane’s Controversial History with YSL

WWD reports: …”Slimane would return the house to its “original branding” and thereby “restoring the house to its truth, purity and essence — and taking it into a new era” while “respecting the original principles and ideals.”

March 2012: PPR brings Slimane in as YSL’s new creative director

YSL Mens RTW Fall/Winger 1999

1996: Mr. Bergé hires Slimane “to revamp Saint Laurent’s men’s wear” (The NY Times)

2000: Simane introduces his iconic skinny silhouette in his final YSL collection, “Black Tie”, and leaves YSL to work on Dior’s men’s line

“Translation: Slimane will revive fonts and other details from the house's earliest era. In 1966, the label was called Saint Laurent Rive Gauche, so Saint Laurent Paris is apparently a compromise between the new and old names.” – The Guardian, UK

June 2012: Slimane changes the label’s name to Saint Laurent Paris


Saint Laurent Paris: The Reign of Slimane  
Saint Laurent Paris: The Reign of Slimane  

"Saint Laurent Paris: The Reign of Slimane." How the Company's New Head Designer Has Transformed the Brand. Date Completed: March 2014. Brie...