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THE OFFICIAL MAGAZINE

MEDIA PACK 2016


BRITAIN BRITAIN THE OFFICIAL MAGAZINE

TRAVEL CULTURE HERITAGE STYLE

AWARD-WINNING MAGAZINE

S hakespeare

WIN

a private tour of the Royal Yacht Britannia

under the stars From London’s Globe to Cornwall’s Minack Theatre

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Great

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2-for-1 entry to ou heritag r top e sites

British Journeys Cornwall, Wales and Northumberland

ENGLAND’S QUEENS

Romantic Lake District hideaways

200th

Our greatest female monarchs celebrated

ANNIVERSARY

How the Iron Duke won the Battle of Waterloo

JANE AUSTEN

UPSTAIRS, DOWNSTAIRS

Villages that inspired our Georgian novelist

Real-life stories from the Downton Abbey era

Cream of Devon

JULY/AUGUST 2015 £4.25 09

The sleepy villages that inspired Agatha Christie’s mysteries

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Hampton Court

Inside Wolf Hall’s royal palace

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JULY 2015 USA&CAN $6.95

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a 5-star stay in Anne Boleyn’s childhood home

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Magnificent Castles From haunting Welsh fortresses to moated medieval palaces

26/03/2015 15:35

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England’s Palaces &Parks

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a five-star stay at The Savoy & West End tickets

Celebrating our finest landscapes, from Chatsworth to Burghley

BOOK INN

Stay in the writing rooms of Dickens and Orwell

THE ENGLISH CIVIL WAR

POLDARK’S CORNWALL

Tales of smugglers and forbidden romance

Our loyal readers are an affluent and discerning mix of nationals and internationals. They love Britain and want to learn about our heritage and history, visit our stately homes and palaces and experience the best of British shopping, accommodation, restaurants and attractions. They are based in over 50 countries, with our largest readership in the US. Having been published for over 80 years, BRITAIN magazine now has a thriving website and other exciting digital opportunities, including our Best of Britain app, making it the title of choice for readers and advertisers alike. It is the essential resource for anyone planning a trip to Britain.

ANTIQUES HUNTING IN EAST SUSSEX

DUCHESSES ON DUTY

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As the official glossy magazine for VisitBritain, BRITAIN is the trusted voice on all things British, from travel to culture, heritage to style – both in print and digitally.

Oliver Cromwell VS King Charles I

Garden of England Explore the lush valleys & quaint villages of Kent

Letter from the Editor

27/07/2015 16:20

Highland fling

Discover the magic of Skye and the Scottish Isles

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24/11/2015 11:03

Sally Coffey, Editor


The fact file MAGAZINE

DIGITAL

125K

85K

Up to 80K

45K

Global readership

Circulation

Over 25K

International newsstand

Over 21K

Subscribers in US alone

Email database

Unique users per month

7K

Facebook likes

5.5K

Twitter followers

Our readers • Average age: 48 • £113K household income • £8K spend per couple on visits to the UK • Typical length of UK stay, 2 to 4 weeks •3  5.4 million overseas visitors to the UK in 2015

• 60% magazine readers based in North America • 55% website traffic from North America • 27% website traffic from UK audience • 26% unique opens of email newsletter

•£  22 billion spent by overseas visitors to the UK in 2015

Distribution • Available in all good WHSmith Travel and UK high street stores and Barnes & Noble stores in the US • Distributed to the country’s finest hotels, guest houses, first-class passenger lounges, private members’ clubs, spas and upmarket retail outlets •D  elivered to thousands of elite travellers, including British Airways Executive Club members 32

BRITAIN

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HISTORY / NEWS / REVIEWS / INSPIRATION

In ENGLAND’S GREEN & PLEASANT LAND

Turn to page 81 for your chance to win a five-star overnight stay for two at Hever Castle

Take a tour of Kent’s lush valleys, which are home to moated castles, medieval manor houses and some of our nation’s best-preserved ancient villages

The

BULLETIN

Holiday Hideaways

WORDS JOHN E VIGAR

Beautiful Hever Castle was the childhood home of Anne Boleyn

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BRITAIN

PHOTOS: © CRAIG JOINER/CORBIS/PHILIP FENTON LRPS/FRANK FISCHBACH/ALAMY/TRAVEL PIX COLLECTION/AWL IMAGES LTD/LAYTON BENNETT

P

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BRITAIN

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ulses may have been set racing by the gripping 18th-century drama Poldark and its lead character, played by British actor Aidan Turner, but one of the biggest stars of the searing BBC remake of the 1970s TV series is undoubtedly Cornwall’s majestic coastline. Based on Winston Graham’s acclaimed novels, the costume drama is a passionate tale of shipwrecks, family ties and lost love, and was filmed largely on location in the breathtaking county of Cornwall, which is home to some of England’s oldest pubs and historic boltholes, not to mention some spectacular vistas. If you’ve been swept away with the romance of Poldark then you may want to pay a visit to the Grade II listed harbour of Charlestown, near St Austell, in south Cornwall, which feels as though it’s been transported from a bygone era. With its collection of tall ships, cobbled quay and winding lanes, it’s easy to see why this spot – almost unchanged since Georgian times – was chosen to double as the Cornish capital of Truro in the TV show. Once you’ve immersed yourself in the history of the town and marvelled at the swaying masts of those impressive square riggers, head to The Lost Gardens of Heligan, a 15-minute drive away, where you’ll find more than 80 acres of restored lawns, meadows and woodlands, including an alpine-inspired ravine and Maori-carved tree ferns. There are interactive displays, kitchen gardens and an exotic jungle area with raised walkways to explore. North of Charlestown, the bustling harbour town of Fowey has some of the best tea shops in Cornwall – think billowing layers of chocolate sponge and never-ending cream teas – as well as boats for hire at the quayside. There is a huge range of accommodation nearby, from B&Bs to old English inns, but for those who like to be in the centre of things, The Old Quay House sits right on Fowey’s waterfront. Once a refuge for seamen, the whitewashed Victorian boutique hotel offers unparalleled

On 2 May 2015, the world rejoiced at the news that Princess Charlotte of Cambridge had been born at St Mary's Hospital, London, and within hours she had taken part in her first photo shoot with her parents, the Duke and Duchess of Cambridge. Princess Charlotte was born at 8.34am and weighed 8lbs 3oz. Unsurprisingly, the new princess was soon showered with gifts from around the world, including a Tasmanian merino wool blanket and donation to a possum sanctuary from Australia, and a snowsuit and $100,000 donation to immunisation charities from Canada. The newest member of the Royal Family was also introduced to her great-grandmother, HM The Queen, who told guests at a Buckingham Palace garden party that she was delighted to have another girl in the family. Download your free copy of our digital souvenir magazine at www.britain-magazine.com/PrincessCharlotte, which celebrates Princess Charlotte’s birth with fun features and gorgeous photos.

26/05/2015 17:26

Front page: Remnants of tin mines at Botallack. Clockwise, from top left: Doyden Castle, Port Quin; St Ives; the cove and harbour at Port Isaac; St Mawes Castle. Above: The Old School House, St Agnes

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Advertising rate card NEWSLETTER

MAGAZINE

Bespoke digital services

NEWS

A royal welcome

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The latest news, from a certain royal birth to a rare artistic discovery, plus our favourite stately homes and traditional British recipes

Double Page Spread

£4,800

Solus email messaging

£100 cpm

Outside Back Cover

£4,000

12 Best Offers text + 15 words

£250

Inside Front Cover

£3,250

Button

£600

Inside Back Cover

£3,000

MPU

£950

Full Page

£2,500

Half Page

£1,500

WEBSITE

Quarter Page

£800

Leaderboard

£17 cpm

Eighth Page

£500

MPU

£15 cpm

Inserts (up to 10gm)

£58 cpm

Minimum booking 10,000 page impressions

BRITAIN magazine offers clients the opportunity to present their brands to a digital audience of 138,000 monthly users. Working with BRITAIN’s editorial team, advertisers can publish articles about their business across BRITAIN’s digital channels. The articles will be promoted to BRITAIN’s 45,000 monthly website users and included in the monthly editorial newsletter delivered to 85,000 email recipients. The digital advertorial package is supported by the Best of Britain app which promotes clients’ businesses alongside major UK attractions in an easy-to-navigate region-by-region style. This app is compatible with all Apple and Android mobile and tablet devices, and has been downloaded over 13,000 times, to date. With just one campaign, the BRITAIN website, newsletter and mobile app package will present your business to an audience of more than 138,000 monthly users.

BEST OF BRITAIN APP Discounts of 35% available for series bookings

Annual subscription package

£1,000

Deadlines

BRITAIN THE OFFICIAL MAGAZINE

Issues

On sale

Copy deadline

Mar/April 2016

5 February

22 January

May/June 2016

1 April

18 March

BRITAIN 2016 Guide

22 April

9 April

July/Aug 2016

3 June

20 May

TRAVEL CULTURE HERITAGE STYLE

Sept/Oct 2016

5 August

22 July

Nov/Dec 2016

7 October

23 September

Jan/Feb 2017

2 December

18 November

25

AWARD-WINNING MAGAZINE

SPECTACULAR STATELY HOMES

STAY IN A COSY COTSWOLD INN THIS WINTER

Royal Berkshire Home to Windsor, Ascot and Eton

INSIDE

Chatsworth, Blenheim Palace, Highclere Castle and more

WHAT A SHAMBLES

Take a stroll down York’s prettiest street

CHRISTMAS SHOPPING IN LONDON


Contacts Group Advertising Manager Natasha Syed (0)20 7349 3732 natasha.syed@chelseamagazines.com Senior Sales Executive Terri Weyers (0)20 7349 3718 terri.weyers@chelseamagazines.com Sales Executive James Davis (0)20 7349 3795 james.davis@chelseamagazines.com Brand Manager Chatty Dobson (0)20 7349 3769 chatty.dobson@chelseamagazines.com

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