RATIONALE FOR CHIC LINE
People who are a part of this target market tend to have more discretionary income to spend on luxury items such as fashion and clothing. Young men and women want to incorporate the main fashion trend of the time but reinvent them into a young and fresh style. Young men and women have become important members of the work force and need a wardrobe to match their career focused life. Just as the youth of our population wants fashionable career clothing, they also want fun, flirty, and sexy holiday wear to accommodate their many parties, events, and gatherings.