Issuu on Google+


C=12 M=76 Y=79 K=1

C=46 M=9 Y=34 K=0

C=48 M=40 Y=40

SEA FISH

K=4

T h i s p ro j e c t w a s i n s p i re d b y t h e t ra g i c re a l i t y t h e w o r l d i s f a c i n g f ro m o v e r fi s h i n g . I f o u r p o p -

C=6

u l a t i o n c o n t i n u e s t o g ro w a t t h e c u r re n t ra t e ,

M=7

it is ver y likely that we will run completely out o f f o o d i n t h e n o t t o o d i s t a n t f u t u re . T h i s s e t

Y=21

o f i n f o r m a t i o n a l g ra p h i c s e x p l a i n s t h i s c r i s i s

K=0

and makes it easier for a person with no prior a w a re n e s s o f t h e i s s u e t o u n d e r s t a n d i t , a n d h o p e f u l l y, t o m o t i v a t e t h e m t o g e t i n v o l v e d . C o n c e p t s a s s o c i a t e d w i t h t h e o c e a n i n s p i re t h e c o l o r s . F o r e x a m p l e , t h e c o n c e p t o f fi s h a n d s e a f o o d i s e x p re s s e d t h ro u g h t h e p re s e n c e o f a s a l m o n c o l o r.

Typeface: UNIVERS


The high demand for tuna has t aken its toll, as the Atlantic popul ation has declined by near ly 90% since the 1970’s

We are

eating bait

TUNA

and mo ving on to

jellyfish

and

plankton

SARDINES PLANKTON

T h e C h a n g i n g t h e Wa y We S e a F i s h w e b s i t e i s a n o p p o r t u n i t y t o m a k e t h e g ra p h i c m o d e l s i n t e ra c t i v e . F o r example, after clicking on a countr y an informationa l b u b b l e c o m e s u p d i s c u s s i n g t h e u n i q u e p ro b l e m s a s s o c i a t e d w i t h t h a t c o u n t r y ’s fi s h i n g h a b i t s .


T h e p o c k e t b o o k l e t re m i n d s p e o p l e w h i c h fi s h a re t h e best to consume. It is small and por table to make it e a s y t o k e e p w i t h y o u . I t e m p l o y s i c o n s t h a t a re u s e d t h ro u g h o u t t h e s y s t e m a n d a p p l i e s t h e s a m e c o l o r s c h e m e a s w e l l . T h e b o o k i s o rg a n i z e d f ro m t h e b e s t s e a f o o d c h o i c e s , t o t h e fi s h w o r t h a v o i d i n g .


FISHING DOWN THE FOOD WEB

+HEALTH ISSUES

WHA 13%

Shrimp and other seafood that comes from places such as

Choose the Righ

Canada

Indonesia, Thailand and China, consume products that

U.S.

contain high amounts of chloramphenicol, an antibiotic that is

When ordering your seafood friendly. For seafood to be oc meet the following criteria:

22%

China

not permitted to be used in the United States, due to the fact

15% 6%

that it has been proven to cause cancer.

Thailand

Indonesia

TUNA & SWORDFISH

SARDINES & HERRINGS

On Average, shrimp feed requires two

PLANKTON & JELLYFISH

million acres of wetlands and coastal mangroves have been converted to shrimp farms, destroying important habitat for a wide

pounds of wild fish to grow one

variety of wildlife and humans. Untreated water from farms pollutes the

more fish than it produces and puts more pressure on our oceans.

coastal environment and contaminates the groundwater.

5% Chile Canada

Thailand

Chile

PROBLEM: OVERFISHING,

PROBLEM: INFECTED SALMON DUE

AND BYCATCH

SPECIFICALLY TUNA

TO UNSANITARY BREEDING PENS

Indonesia

China

PROBLEM: USING THE ILLEGAL

PROBLEM: USING ILLEGAL CHEMICALS

CHEMICAL CYANIDE AND USING

AND ENGAGING IN ILLEGAL FISHING

DESTRUCTIVE FISHING METHODS

FISHING DOWN THE FOOD WEB

+HEALTH ISSUES

WHAT YOU CAN DO

Shrimp and other seafood that comes from places such as

13%

Choose the Right Seafood

U.S.

When ordering your seafood make sure its ocean friendly. For seafood to be ocean friendly it must meet the following criteria:

Canada

Indonesia, Thailand and China, consume products that contain high amounts of chloramphenicol, an antibiotic that is

22%

China

not permitted to be used in the United States, due to the fact

15% Thailand 6%

that it has been proven to cause cancer.

Indonesia

TUNA & SWORDFISH

SARDINES & HERRINGS

PLANKTON & JELLYFISH

On Average, shrimp feed requires two

million acres of wetlands and coastal mangroves have been converted to shrimp farms, destroying important habitat for a wide

pound of farmed shrimp. As a result farming shrimp actually uses

variety of wildlife and humans. Untreated water from farms pollutes the

more fish than it produces and puts more pressure on our oceans.

coastal environment and contaminates the groundwater.

5%

Chile Canada

Thailand

Chile

PROBLEM: OVERFISHING

PROBLEM: OVERFISHING,

PROBLEM: INFECTED SALMON DUE

AND BYCATCH

SPECIFICALLY TUNA

TO UNSANITARY BREEDING PENS

Indonesia

China

PROBLEM: USING THE ILLEGAL

PROBLEM: USING ILLEGAL CHEMICALS

CHEMICAL CYANIDE AND USING

AND ENGAGING IN ILLEGAL FISHING

DESTRUCTIVE FISHING METHODS

1.

There is little environmental damage from the fishing gear or fish farming activity

2.

The population being fished is healthy and abundant

3.

There is little bycatch (the catching and discarding of unwanted marine life).

4.

The fishery or fish farm is well managed

About 2.5

pounds of wild fish to grow one

There is little environ the fishing gear or fis

2.

The population being and abundant

3.

There is little bycatch discarding of unwan

4.

The fishery or fish fa

About 2.5

pound of farmed shrimp. As a result farming shrimp actually uses

PROBLEM: OVERFISHING

1.

Engage Your Chef in a Conversation At the sushi bar you have a unique opportunity to talk with your chef about the food you're about to eat. Ask if the seafood is farmed or wild, how it was caught and where it's from. Your chef's answers will help you make good choices. Let the chef know that you appreciate seasonal, sustainable seafood choices.

Look for the Blue Eco-Label The Marine Stewardship Council Label rewards sustainable fisheries with the blue eco-label, as seen here:


C=68 M=71 Y=58 K=64

C=52 M=54 Y=59

FRAMEWORK

K=24

F ra m e w o r k i s a c o n s t r u c t i o n c o m p a n y t h a t f o c u s e s o n l a rg e p ro j e c t s w i t h i n S a n D i e g o C o u n C=0

t y. T h e n a m e F ra m e w o r k w a s c h o s e n b e c a u s e t h e y w a n t t o m a k e s u re p e o p l e k n o w t h a t t h e y

M=65

a re a s t a b l e a n d d e d i c a t e d c o m p a n y t h a t h a s

Y=100

a s o l i d f o u n d a t i o n . T h e l o g o s h o w s t h e w o rd

K=24

f ra m e w o r k i n H e l v e t i c a b e i n g l i f t e d b y a c ra n e . T h e c o m p o s i t i o n o f t h e l o g o c re a t e s t h e m o o d f o r t h e re s t o f t h e c o m p a n y ’s i d e n t i t y, a s i t i s b o t h c l e a n a n d p l a y f u l . T h e c o l o r s p l a y o ff o f the classic colors associated with construction c o m p a n i e s , b u t i s re fi n e d t o fi t t h e i r n e e d s .

Typeface: Helvetica


T h e f ra m e w o r k l o g o w a s a p p l i e d t o d i ffe re n t s u r f a c e s , which shows how versatile it can be. The t-shir t, for e x a m p l e , s h o w s t h e l o g o m a r k a n d h o o k o n t h e f ro n t , w h i c h c o n n e c t s w i t h t h e c ra n e o n t h e b a c k .


T h e f ra m e w o r k s t a t i o n e r y s y s t e m u s e s t h e l o g o a n d c o l o r i n d i ffe re n t w a y s f o r e a c h e l e m e n t . B e c a u s e t h e l o g o i s s o m e w h a t c o m p l e x , i t i s b ro k e n d o w n into unique elements to make the stationer y appear dynamic as a whole.


C=20 M=0 Y=31 K=0

C=67 M=62

MOBILE APPS

Y=58 K=45

T h i s p ro j e c t s h o w s a c o m p i l a t i o n o f m o b i l e a p p l i c a t i o n s f o r d i ff e re n t p h o n e s . E a c h p h o n e h a s u n i q u e c h a l l e n g e s t h a t v a r y f ro m i t s t o u c h c a p a -

C=5

b i l i t i e s t o c o l o r a n d re s o l u t i o n . A h u g e p e rc e n t -

M=11

age of the population still use phones without

Y=95

t o u c h s c re e n s a n d t h i s p ro j e c t d e m o n s t ra t e s h o w

K=0

a s l i g h t l y m o re l i m i t e d a p p c o u l d f u n c t i o n . T h e p ro j e c t a l s o e x p a n d s i n t o t h e m o re a d v a n c e d t o u c h s c re e n a p p l i c a t i o n s . T h e c o l o r c h o i c e a n d t y p e w e re c a re f u l l y c h o s e n t o b e a s u c c e s s f u l user interface for each application.


T h i s fi r s t s e t o f a p p s f o r a m o re b a s i c p h o n e t h a t only uses buttons for its navigation. Because of the p h o n e ’s m o re l i m i t e d fe a t u re s i t d e m a n d s a s i m p l e r d e s i g n . T h e s c re e n s h o t s o n t h e r i g h t s h o w a n a p p designed to help you if you’ve been in a car accid e n t . T h e p h o n e i s e n a b l e d w i t h a t o u c h s c re e n s o i t h a s a m o re c o m p l e x d e s i g n w i t h m o re fe a t u re s .


T h e fi r s t t h re e s c re e n s h o t s o n t h e l e f t p a g e s h o w a social messaging app called Chatter Box. The colors a re p l a y f u l t o c o m p l i m e n t t h e m o re m o d e r n i n t e rf a c e d e s i g n . T h e n e x t t h re e s c re e n s h o t s s h o w a n app called Empty Calories. This app lets you inser t meals and then it will calculate the dietar y informat i o n . T h e o t h e r s c re e n s h o t s s h o w a p h o t o - e d i t i n g a p p c a l l e d C u t n P a s t e t h a t a l s o l e t s y o u c re a t e custom slideshows.


C=30 M=92 Y=100 K=37

C=66 M=23 Y=53

SYMPHONY

K=3

A ra b i a n N i g h t s i s a s e t o f d e s i g n s c o m m i s sioned for the San Diego State University Sym-

C=14

p h o n y O rc h e s t ra c o n c e r t t i t l e d A ra b i a n N i g h t s .

M=69

T h e p ro j e c t i n c l u d e s a p o s t e r, t i c k e t s , p o s t c a rd s a n d a b ro c h u re . A ra b i a n d e s i g n s o f t e n m a k e

Y=86

u s e o f i n t e re s t i n g p a t t e r n s a n d c a l l i g ra p h y a s

K=12

t h e b a s i s o f t h e i r d e s i g n , a n d t h a t a p p ro a c h w a s t h e i n s p i ra t i o n f o r t h i s d e s i g n s o l u t i o n . I n t h e p o s t e r y o u ’ l l fi n d t h e u n i q u e I s l a m i c d o m e forms the base of the line patter n. The lines star t as the dome, then almost as if an optical i l l u s i o n s p l i t a n d e l a b o ra t e a s t h e e y e s t ra c k them up their contours. The lines change color t h ro u g h o u t t h e p a t t e r n t o g i v e t h e l i n e s t h e i l lusion of movement and action. This was done d e l i b e ra t e l y t o c o n n e c t t h e p o s t e r b a c k t o t h e s y m p h o n y o rc h e s t ra . T h e c o l o r s a re t ra d i t i o n a l t o I s l a m i c a r t , b u t a l s o k e e p i t f re s h w i t h s l i g h t l y brighter hues.

Typeface: Futura


T h e A ra b i a n N i g h t s s y m p h o n y p e r f o r m a n c e w a s a d v e r t i s e d o n c a m p u s f o r a fe w w e e k s u s i n g b a n n e r s . To p l a y o ff o f t h e t w o s i d e s o f b a n n e r t w o d i ffe re n t c o l o r s w e re u s e d t o m a k e t h e b a n n e r s m o re d y n a m i c . T h e d e s i g n s o l u t i o n w a s a l s o a p p l i e d t o p o s t c a rd s , t i c k e t s , b ro c h u re s , a n d p o s t e r s .


C=49 M=65 Y=77 K=53

C=46 M=41 Y=51 K=43

C=3 M=15 Y=28 K=29

C=77 M=69

CALENDAR

Y=41 K=46

C o u r s e o f F l i g h t i s a c a l e n d a r c re a t e d c o m pletely out of type elements. The calendar is titled Course of Flight because each month d e s c r i b e s a m i g ra t i o n b e h a v i o r o f a b i rd d u r-

C=18 M=0

i n g t h a t m o n t h o f t h e y e a r. T h e c o l o r s u s e d a re

Y=5

e a r t h y t o n e s e x p re s s i n g t h e o rg a n i c q u a l i t y o f

K=4

b i rd s a n d t h e i r h a b i t a t s . T h e t y p e u s e d t h ro u g h o u t i s A d o b e C a s l o n P ro b e c a u s e i t h a s a t ra d i t i o n a l q u a l i t y t h a t w o r k s w e l l w i t h t h e m o re p l a y f u l a s p e c t o f t h e c a l e n d a r. W h e n c y c l i n g t h ro u g h t h e p a g e s o f e a c h m o n t h , t h e p l a c e m e n t t h e c a l e n d a r m o n t h m o v e s a ro u n d t h e c i rc l e c l o c k w i s e . T h i s w a s c re a t e d t o e m p h a s i z e t h e c o n n e c t i o n b e t w e e n t h e c y c l e s o f m i g ra t i o n p a t t e r n s i n b i rd s t h ro u g h o u t t h e y e a r.

T y p e f a c e : A d o b e C a s l o n Pr o


.................................................................................................................................... .................................................................................................................................... .................................................................................................................................... ................................................................................................................................. ........................................................................................................................ ............................................................................................................................ .......................................................................................................... .......................................................................................... ............................................................................ ...................................................................................... ............................................. ...................................


C o u r s e o f F l i g h t i s m e a n t t o b e a d e s k c a l e n d a r, w h e re e a c h m o n t h y o u re m o v e t h e l a s t m o n t h ’s p a g e a n d ro t a t e i t t o t h e b a c k o f t h e d e c k . F o r t h e m o n t h o f D e c e m b e r s n o w i s i l l u s t ra t e d b y re p e a t e d p e r i o d s , t h i s c o n n e c t s w i t h t h e t y p e t h a t re m i n d s p e o p l e t o k e e p t h e i r b i rd fe e d e r s c l e a r o f s n o w f o r t h e b i rd s t h a t s t a y t h ro u g h t h e w i n t e r.


C=62 M=15 Y=63 K=1

C=33 M=64 Y=55 K=11

C=75 M=25 Y=2

PIXELBOT APP

K=0

Pixelbot is the ever ything app for the ever yda y g ra p h i c d e s i g n e r. B e c a u s e g ra p h i c d e s i g n e r s a re

C=0

a l w a y s s a v v y t o n e w t e c h n o l o g y, t h e n e x t t o o l f o r

M=62

their design arsenal is an app that keeps them

Y=83

o rg a n i z e d a n d b r i n g s t h e m i n s p i ra t i o n . P i x e l s a re

K=0

s o m e t h i n g e v e r y g ra p h i c d e s i g n e r i s f a m i l i a r w i t h , a n d j u d g i n g f ro m t h e a m o u n t o f t i m e d e s i g n e r s s p e n d o n t h e i r c o m p u t e r, o n e m i g h t c a l l t h e m p i x e l ro b o t s , h e n c e P i x e l b o t s . T h e l o g o a n d i c o n s t h ro u g h o u t t h e a p p p l a y o ff o f l a rg e p i x e l s a n d re t ro 8 - b i t i m a g e r y t o f o r m t h e d e s i g n s .

Typeface: Helvetica


T h e d i ffe re n t s c re e n s h o t s s h o w h o w t h e s p l a s h s c re e n s w o u l d t ra n s i t i o n t o t h e s i g n i n s c re e n a s w e l l a s t w o d i ffe re n t p a r t s o f t h e a p p l i c a t i o n s . T h e s p l a s h s c re e n p l a y s w i t h l a rg e c o l o r f u l p i x e l s a s t h e b a c k g ro u n d w i t h t h e P i x e l b o t l o g o d i s p l a y e d i n t h e c e n t e r. T h e o t h e r s c re e n s h o t s s h o w h o w t h e d e s i g n e r w o u l d b e a b l e t o s c ro l l t h ro u g h d i ffe re n t s w a t c h e s a n d t y p e f a c e s a n d then save them to use later on.


T h e m o o d b o a rd t o o l g ra n t s t h e a b i l i t y t o g ra b p h o t o s f ro m b l o g s , c h o o s e t y p e f ro m t h e t y p e t o o l , a n d i m p o r t s w a t c h e s f ro m t h e s w a t c h t o o l , w h i c h a re t h e n c o m p i l e d i n t o a n e d i t a b l e m o o d b o a rd .


C=34 M=0 Y=34

KNOCK ON WOOD

K=0

T h e K n o c k O n Wo o d p ro j e c t c o n f o r m s t o t h e s t a n d a rd s o f t h e S a n D i e g o S t a t e U n i v e r s i t y S t u d e n t A r t

C=13

s h o w, w h i c h o c c u r s e v e r y s p r i n g . T h e t h e m e o f t h e

M=89

2011 show was luck and superstition, a concept

Y=100

i n s p i re d b y t h e d a t e t h e s h o w w a s s c h e d u l e d t o

K=3

o c c u r — F r i d a y t h e 1 3 t h . K n o c k O n Wo o d w a s c h o s e n f o r t h i s p ro j e c t b e c a u s e o f i t s a s s o c i a t i o n w i t h l u c k a n d c h a r m s , a n d m o re s p e c i fi c a l l y w a rd i n g o ff m i s f o r t u n e . A s c o m m o n f o l k w i s d o m g o e s , t h e

C=0

best way to keep an audaciously hopeful wish

M=0

f ro m g o i n g a w r y i s t o k n o c k o n w o o d . T h e c o l o r s

Y=0

o f t h e p ro j e c t a re g re e n a n d re d , b u t s h y a w a y

K=100

f ro m b e c o m i n g t o o p r i m a r y. T h e t e n s i o n b e t w e e n the complimentar y colors helps make the poster v i s u a l l y a p p e a l i n g a n d e y e c a t c h i n g . T h e p h ra s e “ K n o c k o n w o o d ” w a s c re a t e d b y a c t u a l l y p a i n t ing each letter on a piece of wood, then blocking t h e m t o g e t h e r t o g i v e a n i m p re s s i o n re m i n i s c e n t o f w o o d b l o c k s . T h e o rg a n i c s h a p e b e h i n d t h e t i t l e i s re m i n i s c e n t o f a p a i n t b l o t c h b e c a u s e i t w a s m e a n t t o w o r k i n c o n n e c t i o n w i t h t h e a r t s h o w.

Typeface: FUTURA


T h e re i s a l s o a b e g i n n e r ’s d i v i n a t i o n k i t t h a t c a n b e p u rc h a s e d a t t h e s h o w t o ra i s e m o n e y f o r t h e a r t depar tment. The kit included runes, Mah Jongg tiles a n d a g u i d e t o re a d i n g y o u r f o r t u n e . T h e k i t h a s a b e l l y b a n d t h a t u s e s t h e s a m e g r i d a n d p h o t o g ra p h s f ro m t h e b o o k l e t .


T h e n e x t e l e m e n t t o t h e p ro j e c t i s a b o o k l e t t h a t w o u l d b e p a s s e d o u t a t t h e a r t s h o w t o t h e fi r s t 1 3 g u e s t s . T h e b o o k l e t f o c u s e d o n fi v e d i ffe re n t t y p e s o f d i v i n a t i o n . T h e fi v e d i ffe re n t t y p e s o f d i v i n a t i o n w e re s p e c i fi c a l l y c h o s e n f ro m t h o s e t h a t , i f d e a l t d u r i n g a for tune telling, might make a person want to knock on wood. The booklet uses the same colors as the poster a n d u s e s t h e g r i d c re a t e d b y t h e K n o c k O n Wo o d t i t l e .



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