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2010

HAUS OF viaBEAUTE


brands, we are at the forefront of the next movement in servicing the lifestyles of the session, editorial and celebrity stylist both in and outside of the salon. With that, we take on a great responsibility in the lines we deserve. As a stylist, I saw a need for a luxury distributor who specialized in supplying my colleagues the +

highest level of products and realized that something was missing. We established viaBeaute in 2009 with the artistic spirit of revamping the culture of the beauty industry from behind the scenes by blending a hint of fashion, sprinkled with a touch of diva and dose of 5-star service. Our clients are our focus, their growth is our goal.

So whether you are a jet-setting professional, a socialite workaholic or a simply have an addiction

to anything pretty, we have everything you need to satiate your thirst for more business and more beauty.

PHILIP B

carry, as well as our approach to creating dynamic shopping experiences that uphold the VIP treatment you

SALON TECH

way of beauty,” and we truly believe that through beauty anything is possible. As a distributor of fine beauty

OROFLUIDO

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trendsetting salons from San Diego to San Francisco bubbling with excitement. viaBeaute means “by

NUMBER FOUR

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elcome to the grand unveiling of the innovative and chic lineup of luxury collections that have

R SESSION TOOLS

tralala

The aesthetic feel of all our brands is complemented by the harmless effect they have on our environment +

and our client’s health. As a full-service beaute powerhouse, our style and workmanship reflects that of a vintage time when the air was clean, all men were gentlemen and beauty companies were run with integrity. Join us in bringing out the sexy in each person as we strive to redefine the standard of luxury.

Beauty & Wellness

a distributor of fine beauty brands

2010

Cynthia Heisser Senior Vice President + viaBeaute, distributor of fine beauty brands, a division of Ultimate Beauty Companies

Contents Haus of viaBeaute


PHILIP B BOTANICAL PRODUCTS Born and raised in Brookline, Massachusetts, Philip B. began his professional hair styling career at age 14 in a Copley Square hair salon in Boston. Captivated by the magic of creating and accentuating beauty through shaping, styling and coloring of hair, Philip saw each head of hair as a blank canvas on which he would develop his art, maximizing the natural beauty of each client.

“Philip has always believed that everyone can improve the condition of their hair and scalp in the same way they nurture their face and body.” With his passions for hair and scalp care, he created home remedies for his clients with dry scalp and hair. He constructed his formulas in his kitchen and salon. He created potions and treatments from the finest ingredients that eased a flaking scalp and restored the most damaged hair. He couldn’t keep up with the overwhelming demand for his remedies, so a client finally proposed, “If you can bottle your treatments, I will give you the seed money to get started.” The Philip B. product line was born. Over time, Philip developed his Four-Step Treatment, which he calls “a Rejuvenating Hair and Scalp Facial,” and expanded the line over the next 15 years to include high-end shampoos, conditioners, styling products and a line of botanical body washes. His line is carried at prestigious stores and salons around the world including Barneys, Fred Segal, and Harrod’s. He is regularly featured in the most noteworthy magazines in the world such as Vogue, Vanity Fair, Cosmopolitan, InStyle, Oprah, and Elle to name a few. He has received numerous awards: most recently two editorial awards for excellence in hair care from Cosmopolitan in Sweden. His products are sold in twenty seven countries around the world.

4-5

Philip moved to Los Angeles in 1984 to pursue his vision. He quickly built a solid clientele primarily in the entertainment industry, who were faithful to his hair talent and scalp treatments. Philip soon noticed how the demands of this glamorous industry, and city life styles stressed the hair with chemicals, heat, and environmental exposure; so better care became his number one priority.


HAIR AND SCALP SHAMPOOS Peppermint & Avocado Volumizing & Clarifying Shampoo

• • • •

Medicates; gives up to 48 hours of scalp soothing dandruff relief. Provides intense conditioning for hair, leaving it silky and shiny. Helps to ease psoriasis and other skin conditions. Relieves and soothes with potent healing herbs and anti-septic properties. Color Safe.

PH1SHAFR02 PH1SHAFR07 PH1SHAFR11

• • •

2 fl oz / 60 ml $ 5.00 7.4 fl oz / 220 ml $17.50 11.8 fl oz / 350 ml $24.50

Clarifies both scalp and hair; cleanses perfectly after Rejuvenating Oil Treatment. Frees hair, restores body and gives volume with no added conditioner to weigh down. Refreshes and relieves scalp, and helps to stimulate circulation. Color Safe.

PH1VOLSH02 PH1SHAPA07 PH1SHAPA11 PH1VOLSH32

2 fl oz / 60 ml 7.4 fl oz / 220 ml 11.8 fl oz / 350 ml 32 fl oz / 947 ml

$ 4.00 $14.00 $20.00 $45.00

White Truffle Ultra-Rich, Moisturizing Shampoo • • • • •

Pumps up the hair shaft with volume and restorative properties; freshens and hydrates scalp. Works like a potent moisture bullet giving brilliant healthy shine and lustrous body. Encourages healthy hair growth with Nettle and Hops. Luxurious experience that stimulates your senses with the sensual aroma of White Trufle. Color Safe.

PH1SHAMO02 PH1SHAMO7H PH1SHAMO12 PH1SHAMO32

2 fl oz / 60 ml 7.4 fl oz / 220 ml 11.8 fl oz / 350 ml 32 fl oz / 947 ml

$ 8.00 $27.00 $38.00 $75.00

6-7

Anti-Flake Relief Shampoo

Scent of Santa Fe Balancing Shampoo African Shea Butter Gentle & Conditioning Shampoo

Nordic Wood Hair & Body Shampoo

• • • •

Fragrance-free formula rich and velvety yet kind and gentle enough to be used by the whole family. Lightweight moisturizing blend strengthens and restores elasticity preventing breakage. Increases hair’s manageability, moisture and shine without weighing hair down. Helps to retain color longer while minimizing damage from heat styling. Color Safe.

PH1SHASH02 PH1SHASH07 PH1SHASH11 PH1SHASH32

2 fl oz / 60 ml 7.4 fl oz / 220 ml 11.8 fl oz / 350 ml 32 fl oz / 947 ml

$ 4.00 $13.50 $19.50 $45.00

Rich in replenishing amino acids that moisturize, tone and condition your hair, scalp and skin. 6% Pure Nordic Plant Extracts of Norwegian Spruce, Balsam Fir, White Pine, Cedarwood & White Camphor offer relaxing, soothing and healing shower or sauna experience! A hypnotic, earthy scent that invokes an enchanting and grounding journey!

PH1BOSNW02 PH1BOSNW12

• • • •

Retains color longer, gently cleanses all hair types except overly bleached hair. Moisturizes scalp and hair; gives you full, shiny, silk-like hair. Revives scalp health with natural anti-bacterial qualities; great for dandruff sufferers who wish to alternate with a moisture rich shampoo. Color Safe.

PH1SHABA02 PH1SHABA07 PH1SHABA11 PH1SHABA32

2 fl oz / 60 ml 7.4 fl oz / 220 ml 11.8 fl oz / 350 ml 32 fl oz / 947 ml

$ 5.00 $14.50 $21.00 $45.00

2 fl oz / 60 ml $ 4.00 11.8 fl oz / 350 ml $17.50

HAIR AND SCALP SHAMPOOS


HAIR CONDITIONING Light-Weight Deep-Conditioning Creme Rinse (Classic Formula/ Paraben Free “Lite” Formula) Increases hair’s pliability; making it easier to style. Leaves hair shiny, lustrous, and silky without weighing down. Protects with a natural, low-level sun screen.

Classic Formula PH1CONCL02 PH1CONCL06 PH1CONCL32

pH Restorative Detangling Toning Mist • •

Paraben Free “Lite” Formula PH1CONPA02 PH1CONPA06 PH1CONPA32

2 fl oz / 60 ml $ 5.00 6 fl oz / 178 ml $13.00 32 fl oz / 947 ml $45.00 2 fl oz / 60 ml $ 5.00 6 fl oz / 178 ml $13.00 32 fl oz / 947 ml $45.00

Works like a facial toner for the hair; a water-like mist. Seals cuticle with low pH, and helps to retain color longer. Replaces conditioner for hair that is weighed down easily.

PH1DETMI04 PH1PHDET32

4.23 oz / 125 ml $12.00 32 fl oz / 947 ml $36.00

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• • •

Rejuvenating Oil White Truffle Nourishing & Conditioning Creme • • • •

Restores intense moisture and repair without weighing down your hair. Gives your tresses silky, shiny, body and bounce with a youthful, radiant feeling. For light conditioning, leave on for one minute. For more intense conditioning, leave on up to five minutes.

PH1CONCR02 PH1CONCR06

2 fl oz / 60 ml $14.00 6 fl oz / 178 ml $37.50

Lovin’ Leave-in Conditioner

• •

• • • •

Revitalizes hair from roots to ends with restorative Soy and Wheat Proteins. Rejuvenates hair with strengthening Amino Acids; moisturizes and soothes dry, brittle ends with every application. Protects hair color from fading without weighing hair down. Adds lustrous shine and supple smoothness with nurturing extracts of Aloe, Nettle, Chamomile, Horsetail and Henna.

PH1CONLE02 PH1CONLE06

• •

Soothes, balances and moisturizes a dry scalp while normalizing oil production on an oily scalp. Intensive moisture penetrates deep into hair shaft and evens out porosity, the absorption of liquids. Revives, strengthens, and gives shine to hair; works as a grooming aid on coarse hair. Color Safe.

PH1OILRE02 PH1REJOI16

2 fl oz / 60 ml $15.00 16 fl oz / 480 ml $80.00

2 fl oz / 60 ml $ 4.00 6 fl oz / 178 ml $12.00

HAIR CONDITIONING


HAIR STYLE & FINISHING Crème of the Crop Hair Finishing

(Classic Formula / Paraben Free “Lite” Formula) • • •

Gives most styles supple hold, definition, texture and conditioning. Revitalizes, gives intense shine, tames frizz and static with silk proteins & hydrosoy 2000. Adds body without weighing hair down; a wondrous multi-purpose styling crème and silk groom.

Anti-Frizz Formula 57

Shin Shine TM

Apply to damp hair before blow-drying, or style your hair with your fingers and let it air-dry. Thermal protection, smoothing serum seals split ends and fly aways’.

• • • •

2.5 fl oz / 74 ml $13.50

Paraben Free “Lite” Formula PH1HAICR2H

2.5 fl oz / 74 ml $13.50

PH1ANT5702

2 fl oz / 60 ml $17.50

PH1SHISH02

2 fl oz / 60 ml $13.50

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Classic Formula PH1HAICR00

Enhances shine with a lightweight, nourishing fresh fragrant mist. Protects with a humidity barrier while freeing hair of static and frizz. Facilitates styling and adds radiance to both straight and curly styles. Gives definition and movement by lifting and separating. Hydrates with nourishing Aloe Vera and Horsetail Extract.

Drop Dead Straightening Baume

Styling Gel Supple, Soft-Hold Gel

Jet Set TM Precision Control Hair Spray

• • •

Leaves your hair full, silky, soft and shiny without any silicone to weigh hair down. Prevents hair from reverting in humid conditions. Shortens blow-drying time by approximately one-third. Creates a sleek style without buildup or flaking, and washes out easily.

PH1STRDR02 PH1STRDR06

2 fl oz / 60 ml $ 4.00 6 fl oz / 178 ml $12.00

Deines and enhances shine, volume and pliability with long lasting medium hold. Never lakes, lightweight, won’t weigh down, and rinses out easily.

• • •

PH1GELST02 PH1STYGE06

2 fl oz / 60 ml $ 3.00 6 fl oz / 178 ml $ 9.50

Shinade Pomade •

Adds natural looking volume, root boost, play and sensual, soft-touch hold. Dries to a hold that is clean and residue-free with a weightless bounce with a radiant, polished shine. Multi-purpose styling and/or shaping spray for textured look. Formulated with a Scentual Essence of red currants.

PH1SPRJE02 PH1SPRJE08

• •

Gives modern textural cuts super shape, personality and style; a water-based styling crème. Dries to a clean looking matte finish that you can remold with your fingers. Feels soft not greasy because of a cutting edge water and glycerin based formula.

PH1POMSH02

2 fl oz / 60 ml $13.00

2.25 oz / 70 ml $ 9.00 8 oz / 260 ml $15.00

HAIR STYLING & FINISHING


BATH & BODY CLEANSERS Self Adjusting Hair Spray

Chai Latte Soul & Body Wash

Chocolate Milk Body Wash & Bubble Bath

• •

Provides styling freedom with no tackiness, and never flakes. Fortiies and thickens hair with Panthenol (B5) and Phytantriol (catalyst). Allows you to comb, brush or run your fingers through hair and retain the style.

• • •

PH1SPRAD05

Pure honey works as a natural cleansing humectant. Hydrolyzed milk protein gently exfoliates to reveal glowing, healthy skin. Black Tea tightens, tones and smoothes the skin. Cardamom, Cinnamon, Nutmeg, Ginger and Black Pepper rejuvenate, balance and nourish skin.

• •

Nurturing, skin conditioning and aromatic making anyone feel alive and 100% delicious. Cocoa-Butter conditions skin, Oat and Wheat Amino Acids relieve and soothe, Aloe moisturizes and protects. A playful and magical bathing experience that lends a delicious, spiritual youth jolt!

5.07 fl oz / 150 ml $11.00

PH1SNBWA02 PH1SNBWA11

2 fl oz / 60 ml $ 4.00 11.8 fl oz / 350 ml $17.50

PH1BOWCM02 PH1BOWCM11

2 fl oz / 60 ml $ 4.00 11.8 fl oz / 350 ml $17.50

• • • • •

Gives hair the look and feel of random texture, body, bounce and volume. Scent-tilating Sea Salt mist thickens the hair’s cuticle for an eye-catching, raw, yet defined, sultry just-off-the-beach-look. Enjoy alluring piece-y and tousled tendrils or cascading waves. Kukui and Coconut Oils and protectively work in tandem with Sea Salt to strengthen hair. An up-do’s best friend!

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Maui Wowie Beach Mist

Thai Tea Mind & Body Wash

Nordic Wood Hair & Body Shampoo

• •

PH1MISMW05

Thai Tea is soothing, skin conditioning and rich in antioxidants; Coconut Oil softens, moisturizes and protects. Honey cleanses and hydrates, while Milk Proteins gently exfoliate. Peppermint, Lemon Grass and Ginger Root refresh and help stimulate circulation.

5.07 fl oz / 150 ml $11.00

PH1BOWTT02 PH1BOWTT12

HAIR STYLING & FINISHING

2 fl oz / 60 ml $ 4.00 11.8 fl oz / 350 ml $17.50

Rich in replenishing amino acids that moisturize, tone and condition your hair, scalp and skin. 6% Pure Nordic Plant Extracts of Norwegian Spruce, Balsam Fir, White Pine, Cedarwood & White Camphor offer relaxing, soothing and healing shower or sauna experience! A hypnotic, earthy scent that invokes an enchanting and grounding journey!

PH1BOSNW02 PH1BOSNW12

2 fl oz / 60 ml $ 4.00 11.8 fl oz / 350 ml $17.50


HAND & BODY MOISTURIZERS Chocolate Milk Body Creme

Cucumber & Blue Orchid Hand & Body Creme

• •

Sumptuous ingredients of Chocolate & Vanilla Extracts, Cocoa Butter & Saflower Seed Oil impart healing moisture, leaving your skin feeling supple, while seducing your senses. Milk Proteins are added to the formula to enhance its performance delivering extra healing benefits to your skin. Gently massage on Chocolate Milk Body Crème immediately after bathing to seal in skin’s moisture. Apply as needed.

• • • • •

2 fl oz / 60 ml $ 5.00 6 fl oz / 178 ml $15.00

PH1BOCCB02 PH1BOCC06

• •

Make the most of any hair texture, taking lush, light and manageable to a whole new level. Fills in weak, damaged spots in the hair cuticle for added smoothness and strength.

PH1MASKH02 PH1MASKH06

2 fl oz / 60 ml $10.00 6 fl oz / 178 ml $20.00

2 fl oz / 60 ml $ 6.00 6 fl oz / 178 ml $23.50

14 - 15

PH1BOCCM02 PH1BOCCM06

Oligopeptide Chains noticeably firm and tighten skin, significantly reducing the appearance of wrinkles. Pure Aloe Concentrate to heal and hydrate. A deeply moisturizing blend of Panthenol and Phytantriol to plump up skin and soothe irritation. Great for eczema or chicken skin or stretch marks. Retinol to resurface and rejuvenate skin for a clear, vibrant glow. Cucumber Extract to stimulate cell growth and repair. Antioxidant Vitamins B5 and E to protect against inflammation and leave skin supple and luminous.

KATIRA HAIR MASQUE

RUSSIAN AMBER IMPERIAL SHAMPOO

Lovin’ Hand & Body Creme • • •

Soothing (it smells fresh and clean) and flattering (just a dab turns dry, chapped skin into velvet). Uplifts your skin, senses and spirit. Replenish, maintain, and protect your skin’s moisture balance, while restoring softness and youthful radiance to your skin - your largest living organ.

��� • • • •

PH1BOCLH02 PH1BOCLH06

2 fl oz / 60 ml $ 4.00 6 fl oz / 178 ml $13.50

• •

Power-packed composition of eleven L-amino Acids, at active levels, work to repair and strengthen hair on a cellular level. No-holds-barred dose of rare, antioxidant-rich Amber Oil. A super-intense complex of pure plant extracts of Chamomile, Grape Seed Oil, Rosemary, Nettle, Burdock and Sage. Reparative, high levels of Panthenol (Vitamin B5), Phytantriol, and lightweight, yet-deeply, moisturizing Shea Butter sink moisture deep into every strand. Protective Silk, Wheat & Soy Proteins increase elasticity and tensile strength boosting hair’s overall health. Rejuvenates all hair types; restoring youthful body, bounce, and shine. Color Safe.

PH1SHARA03 PH1SHARA12

3 fl oz / 88 ml $25.00 12 fl oz / 355 ml $70.00


LUXURY GIFT COLLECTIONS Four Step Hair & Scalp Facial Treatment Set Rejuvenating Oil

2 fl oz / 60 ml

Peppermint & Avocado Volumizing & Clarifying Shampoo

LIMITED EDITION GIFT COLLECTIONS

7.4 fl oz / 220 ml

Light-Weight Deep Conditioning Crème Rinse ** ph Restorative Detangling Toning Mist + Instruction Booklet

6 fl oz / 178 ml 4.23 fl oz / 125 ml

PH14STEPTR

Chocolate Milk Body Crème

PH1CHOGFCO

White Truffle Ultra-Rich, Moisturizing Shampoo

7.4 fl oz / 200 ml

White Truffle Nourishing & Conditioning Crème

6 fl oz / 178 ml

PH1WHITRCO

$32.83

Cucumber & Blue Orchid Hand & Body Crème 6 fl oz / 178 ml

PH1SHCOGFT

6 fl oz / 178 ml

Travel Kit Set

$57.50

The Dream Crème Collection

Lovin’ Hand & Body Crème

7.4 fl oz / 200 ml

16 - 17

Chocolate Milk Body Wash & Bubble Bath

$47.00

Peppermint & Avocado Volumizing & Clarifying Shampoo

2 fl oz / 60 ml

African Shea Butter Gentle & Conditioning Shampoo

2 fl oz / 60 ml

Nordic Wood Hair & Body Shampoo

2 fl oz / 60 ml

Light-Weight Deep Conditioning Crème Rinse **

2 fl oz / 60 ml

PH1KITCF02

6 fl oz / 178 ml $36.10

LUXURY GIFT COLLECTIONS

$15.00


SUMMER 2010

18 - 19

BEAUTY EDITORS’ PICKS


Lumiere d’hiver™ Clarifying Shampoo A weekly deep cleansing therapy. Its unique formula doesn’t strip moisture or color but does strip absurd faux pas. Nutritive to hair, scalp and shower decor. Spec: Color protecting formula contains Yerba Mate, Black Currat, Soy Yogurt and Alge.

100% Vegan, Sulfate, Gluten, Bad Taste and Paraben Free formulas. That’s what we believe in. Packet $1.00 8.5 oz $22.50 25 oz $45.00

Lumiere d’hiver Reconstructing Masque Milan... Dahling... Milan! Let’s create, restore and reconstruct. This treatment infuses moisture proteins and divine intelligence to give your hair that Prêt-àPorter glow so needed during fashion week. Spec: Jojoba Seed Oil acts as a natural moisturizer and environmental shield. NO4RECMAPK NO4RECMA05

Packet 5.1 oz

$1.00 $34.00

Lumiere d’hiver Super Comb Prep & Protect Trompe-l’oeil leave-in conditioning treatment strengthens and repairs last summer’s “Too many weekends in Rio” hair. It’s a detangling aid care unit with UV/ Color Polar Shield, power dryer system and full of nourishing benefits. Massive! Spec: Vegetable Protein strengthens and protects hair. Number 4 is only available in Southern California and San Francisco area.

NO4SUPCO5H

6.7 oz

$19.00

20 - 21

NO4SHACLPK NO4SHACL8H NO4SHACL25


L’eau de Mer™ Hydrating Shampoo

Fleurs de Temps™ Volumizing Shampoo

Moisturizes and color protects while replenishing splendour. Vitamin B5 properties create shine and condition improving your hair’s bourgeoisie strength, keepign it clean from any stylistic sin.

We’ve brought the word cationic back into the stylistic tableau, as it charges onto your hair shaft providing positive and negative tiny little explosions that repel each other, creating enhanced hair lift and a perplexed decadence.

Spec: Silicones leave hair feeling soft and smooth while enhancing glossy shine. 8.5 oz 25 oz

$22.50 $45.00

NO4VOLSH0Q NO4VOLSH8H NO4VOLSH25

L’eau de Mer Hydrating Condition

Fleurs de Temps Volumizing Condition

A daily self-loving session to repair split ends, dryness, frizz and really bad stylistic habits. Its Vitamin B5 formula creates shine and condition, keeping it clean, anti-static and IM-gossip free.

Lightweight formula commits to undercover configurations of fuller hair, amplified volume, startling shine and endless body. Its detangling comb power force will assure that no matter how humid the after party venue is, your hair will definitely keep up. Bigger, Bolder, Louder.

Spec: Jojoba Esters nourish, condition and protect hair. NO4CONHYPK NO4CONHY8H NO4CONHY25

1/4 oz 8.5 oz 25 oz

$0.75 $22.50 $45.00

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NO4SHAHY8H NO4SHAHY25

Spec: Sulfate-free formula contains Lemongrass, Organic Oatmeal, Golden Seal and Gooseberry.

Spec: Vitamin B enhances condition of hair.

Packet $1.00 8.5 oz $24.00 25 oz $49.00

NO4VOLCO8H NO4VOLCO25

8.5 oz 25 oz

$24.00 $49.00

L’eau de Mer Hydrating Body Lotion

Fleurs de Temps Body Lotion

Cultivates the inner Nefertiti in you, defining all sophisticated impossibilities. Our emulsifier-free formula avoids stripping the skin of the natural essential nutrients that make it unique and stock-image ready.

Develops and brings to skin surface extreme hues of nude inventiveness. Our emulsifier-free forumla avoids stripping the skin of the natural essential nutrients that makes it unique and the non-oily properties empowers you to wear backless silk jersey gowns from “Decades” without any understated remorse.

Spec: Coconut Oil, Shea Butter. NO4BODLOPK NO4BODLO8H

Packet 8.5 oz

$1.00 $17.00

Spec: Organic Aloe Vera, Shea Butter and Coconut Oil. NO4VOLLO8H

$17.00


Jour d’automne™ Blow Dry Lotion

Jour d’automne Support Solution™

Jour d’automne Thermal Styling Protection

Jour d’automne Non Aerosol Hair Spray

A weightless thermal protection tool with the benefits of a styling treatment. A complex anti-static, humidity resistant formula delivering style support while maintaining equilibrium on this season’s seven inch heels.

Provides stylistic moral support by nourishing, conditioning and moisturizing while styling and restyling until you feel it is time to get out of the car and actually walk into the party, or after-party by that time.

An air-weight barrier between you and the daily use of hot tools. O’lala! It sets curls for long-lasting effects and hold without stiffness or flaking. Our conditioning properties deliver nourishment, shine, and astonishing sartorial possibilities.

Achieve style and natural body in a “Green House” fashion. So feel free to spray as much as you want because there’s never too much hair spray! Bright lights, big city.

Spec: Soy Protein strengthens and protects hair.

Spec: Flexible resins allow for ease of styling and restyling.

Packet $1.00 5.1 oz $17.00

NO4SUP00PK NO4SUP005H

Packet $1.00 6.7 oz $17.00

NO4SPRNO5H NO4THE0005

5.1 oz

$17.00

Jour d’automne Styling Foam

Jour d’automne Firm Hold Gel

Jour d’automne Texture Styling Créme

It’s all about big hair darling. Big Hair! A full altitude hair-sculpting little secret for blow-drying with inter medium hold and humidity (Miami-ready) resistant foam.

Achieves style, body, control and shine while keeping things flexible, strong and with a touchable hold. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickness or flaking so you can enjoy it all night long.

Achieve flexible, pliable, weightless control with light separation and sublime texture. Its anti-frizz condition enhancing formula duos as a styling aid, giving separation and texture to transport those “short bobs” to indefinable territories.

Spec: Conditioning resin provides humidity resistance and conditioning benefits for long-lasting volume and hold. NO4FOA005H

6.7 oz $7.00

Spec: Irish Moss, Burdock Root, Oolong Tea and Vegetable Protein hydrate and strengthen hair. NO4GELFI0Q NO4GELFI05

1/4 oz $0.75 5.1 oz $17.00

Spec: Heliogenol protects color by shielding hair against free radical damage.

Spec: Nourishes, conditions and moisturizes hair. NO4TEXCR3H

3.4 oz

$17.00

6.7 oz

$17.00

24 - 25

NO4BLOLOPK NO4BLOLO05

Spec: Protective resins act as a lighweight barrier providing protection from thermal tools.


26 - 27

JUAN CARLOS OBANDO SPRING SUMMER 10 HAIR: Didier Malige & Team. Suzzanne Hawkins HAIR PRODUCTS USED: Number 4 High Performance Hair Care & RSession Nula Waver MAKE UP: MAC Team

JUAN CARLOS OBANDO

Fashion Designer Creative Director, Number 4 High Performance Hair Care Juan Carlos Obando literally pulled apart vintage Azzedine Alaia and Chanel pieces, taught himself how to construct garments from the inside out enabling him to launch his privately-held fashion company. Obando’s collections were debuted in New York City, after a private audience with Vogue’s editor in Chief Anna Wintour. His collection gathered the support of fashion editors and industry insiders landing him a nomination for the 2008 CFDA / VOGUE Fashion Fund and profiled in fashion’s Bible American VOGUE. As part of his innate idea of beauty and the ability to make it desirable, Obando ventured into the beauty industry in 2008, designing and co-creating Number 4 High Performance Hair Care, enabling him to communicate his stories from approach. Fashion, as well as beauty, should always be current, and express a point of view. It should seduce and evoke, inspire and comfort.


BUY 10* GET FREE:

3 FULL SIZE BOTTLES 96 5ML SAMPLES SALON MERCHANDISING KIT

You can now offer this beauty elixir to your clients with the purchase of this generous introductory kit featuring open stock product, a poster and authorized retailer cling. And, because we know samples make it easy to not only seal the sale, but to bring new customers in, each intro kit includes (96) 5ml samples at no cost! SAVE OVER! 40%

$199.75 SALON MERCHANDISING KIT OR9INT00KT Value $407.68

AUTHORIZED SALON WINDOW DECAL

Place in the front window so clients know you sell it. Dimensions: 4” diameter

$19.99 each 3.4 oz bottle OR9ELI003H SRP: $39.95

GLORIFIER WITH FREE TESTER

Place at reception for the clients to sample. Approximate Dimensions” 13” x 12” x 9”

AN EXQUISITE MIXTURE OF NATURAL OILS Argan oil: liquid gold for your hair Extracted from the seeds of the Argania spinosa fruit, Argan oil is rich in vitamin E and essential fatty oils, similar in composition to our own skin. It strengthens hair and makes it extremely light and incredibly silky.

Introducing a new beauty elixir for hair inspired by the beauty rituals of ancient traditions, Oroluido. Argan, Cyprus and Linseed Oil combine to impart remarkable silkiness, lightness and shine on all hair types without residue.

POSTER

Double-sided. Dimensions: 24”x36”

Linseed oil: instant shine The seeds of the linen plant are the source of a precious oil which seals and smoothes the hair cuticle, providing uniformity and control. The result is hair that captures and reflects the light, giving it a spectacular shine. Cyperus oil: pure silk to the touch Cyperus is a plant that has been cultivated in Egypt for more than 4,000 years. It is the source of an oil with a high content of fatty acids and tocopherol, which give natural protection against free radicals. It provides softness and volume, leaving hair manageable, smooth and flexible.

*100ml/2.4oz bottles **Salon pricing and value ini US dollars viaBeaute is the premier distributor for Orofluido in California excluding San Deigo County

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INTRODUCTORY MERCH KIT FREE!


THE HOTTEST NEW STYLING TOOLS

NALU WAVER TM

3/4” DUAL BARREL STYLING SYSTEM $82.50 RS1NAL33TC

Designed by stylists for stylists

Kevin Ryan, co-creator of Rsession Tools is a renowned hairstylist, known around the world for creating hairstyles for the runway and several top magazines including W, Harper’s Bazaar, Italian Vogue, American Vogue, Elle, Russian Vogue, British Vogue, Allure and many other publications. Ryan has worked with celebrity clientele such as, Hilary Swank, Beyonce, Reese Witherspoon, Drew Barrymore and Lady Gaga.

ROOT CONTROL TM

In addition to being a co-creator of Rsession Tools,

1/2” Barrel & Pressing Comb Duo $82.50 RS1R0033RC

Frank Rizzieri is a runway stylist and editorial stylist for Spanish

30 - 31

Vogue, Korean W and Self. Rizzieri also serves as an educator and owner of two award-winning salons, two award-winning spas and the Rizzieri Institute in New Jersey. After years of styling hair for photo shoots, fashion shows,

Frank Rizzieri

Kevin Ryan

and celebrities, Rizzieri and Ryan wanted to create styles for which there were no tools available. This is the reason they

PRESS

created Rsession Tools.

NALU, which means “perfect wave” in Hawaiian is a unique styling tool that helps you create a variety of curls and waves. It’s been featured in fashion magazines like Instyle, Elle, Modern Bride,In Touch, Bazaar, Allure and many others. ROOT CONTROL is ideal for touching up and smoothing unrully edges and hairlines. Adds volume and gets closer to the scalp then flat irons. Comb grips hair while protecting scalp from iron’s high heat. It’s been featured in fashion magazines like “O”, Essense, Instyle, Elle and on the Tyra Banks television show. This innovative product has become an essential styling tool for both professionals and celebrities looking to maintain those glamorous red carpet looks. You can create different cascading curls or waves by using varying amounts of hair in each styling section. Go from a classic 40’s / Retro wave to perfectly tousled beach hair or anything in between. • Instant heat up and recovery • Up to 450°F Pro High Heat • Ultra smooth Korean ceramic styling surface infused with Tourmaline • Advanced Digital programmed temperature controls with LCD display

• Micro Silver Ag Anti-Bacterial protection • Nano Tech rubberized handle • 9’ Jacketed swivel cord with hanging loop • Heat resistant storage pouch


Patented 3 Silicone Bar Technology Available in 1” SA4FLAS100

1”

• The Fastest, Strongest and most Powerful Dryer • 70% faster drying time • Infused with Tourmaline Gemstone • AC induction motor technology • Cold shot button • 10” heavy duty cord • Heat Resistant Nylon Concentrator and diffuser • Ionic and Far Infrared Technology dries hair from the inside out

$149.99

TITANIUM 450

Perfect for Brazilian Keralin Treatment Available in 1” • 1 ½” SA4FLAP100 SA4FLAP150

1” 1 ½”

SA4DRYBD01 $ 99.99

$ 99.00 $109.99

ANTI-BACTERIAL

CERAMIC IONIC BRUSH Square Brush

SA4BRUBH05

$ 19.99

• • • • • • •

Infused with Tourmaline Gemstone Lightweight Quiet AC induction motor technology Cold shot button 10” heavy duty cord Heat Resistant Nylon Concentrator

SA4DRYSD02 $ 79.99 Salontech is only available in Southern California including San Diego.

• Ultra-lightweight • Far Infrared Technology dries hair from the inside out • 50% faster drying time • Extremely hot for ultimate styling • Ionic heat and shine • Prevents frizz and static • Lowest EMF • Cool shot button with Lock SA4DRYBD02 $199.99

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SILICONE 450


toodleloo

866•200•6005 concierge@viabeauteusa.com

Addicted to viaBeaute? No problem. Order by 1 p.m. (PST) and you’ll have it the next business day. Just in time for your afternoon client. By the way, shipping is on us.

*viaExperience: *viaSupport:

See something you want to try? Call our concierge for a sample taste test… hand delivered to your front door. Score. Does your back bar need some “lovin’’? You’ve come to the right place. Back bar and station comps to fulfill your needs. Inquire within.

*viaEducate: *viaOath:

Beaute Ambassadors and delegates available to educate and support your entire staff, plus merchandising your viaArea... that’s how we roll. Love knows no compromise. Your über bliss is our mission. Return. Exchange. Anytime. No hidden agendas.

Finally, perks you can’t live without.

*limits and restrictions apply. Program participation may be required. Call our concierge team for additional details. Orders placed on Friday by 1p.m. (PST) will arrive the following Monday.

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*viaShip:

Concierge


viaBeauteusa.com

5901 Maywood Ave. Huntington Park, CA 90255 Tel: 866•200•6005


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