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SPI RI TEVENTS BRAND BOOK


ORGANI ZEYOURBEST EVENTWI TH SPI RI T


CONTENTS 01OUR COMPANY 02THECOMETOFEXPERI ENCE 03OUR L OGO 04L OGO SPACI NG 05L OGO RULES 06TYPEF ACE 07COL OR 08NOTE


R 1OU COM

PANY

ABOUTUS Founded i n 2009,Spi r i tEvent si san Event sManagementor gani z at i on setup by3 busi nessst udent si n Doha,t o hel p meetyour needs l i ke St age,Sound,L i ght sand Decor at i on f orevent s . Spi r i t Event s or gani z es and conduct s event s such asSt age Shows ,Concer t s ,Fashi on Shows , Pr i vat e Par t i es ,Cor por at e Event s ,Weddi ng Re cept i onsand Themed Par t i es .Spi r i tEvent sal so pr ovi desassi st ance wi t h Concept ual i z at i on,Pr oduct i onand Soci alMedi a Mar ket i ng,par t sofan event .Spi r i tEvent sal sohasi t sver yowni nhouse DJs who speci al i z ei n var i ous genr es such as House,T r ance,Dubst ep,T r ap,Bol l ywood Dance Musi cand L ounge


R 2OU MA RK

THEMARK The mar ki scal l ed t he“ CometofExper i ence. ” T aken f r om t he l ogo,I tent ai l swhatSpi r i tEvent s hast oof f er .Ever yevent sar eexecut ed s wi f t l yj ust l i ke a st r eam ofcomet s . Thei rappr oach t owar ds eventmanagementi sdedi cat i on and ai mst owar dsachi evi ng a gr eatdealofdi st ance al one wi t hext r emequal i t y .

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R 3OU L O GO

OUR L OGO

SPI RI T

EVENT S

SPI RI T

EVENT S

SPI RI TEVENT S

AL TERNATEL OGO


L OGO SPACI NG

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PA 4SCI NG

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SPI RI T

EVENT S

T oens ur et hel egi bi l i t yoft hel ogo, i tmus tbes ur r ounded wi t h a mi ni mum amount ofcl ear s pace. T hi si s ol at est hel ogof r om compet i ngel ement ss uchasphot ogr aphy , t ex torbackgr ound pat t er nst hatmaydet r actat t ent i onand l es s en t heover al l i mpact . Andal waysus eanappr oved l ogo l e. Nevert r yt or ecr eat et hel ogoy our s el f . I f y ou need t or es i z et he l ogo,al wayscons t r ai n pr opor t i onsbyl ocki ng t he as pectr at i o,s ot he hei ghtandwi dt har es cal edt oget her . T her es houl d al waysbea buf f erz ones ur r oundi ngt heL ogo, wi t hnot ypenorgr aphi csappear i ngi nt hez one. T hebuf f erz onei st hes pace, t hat i st hehei ghtoft het ex t‘ SPI RI T ’ i nt heL ogo.


5RLEUS

DO’ s& DONT’ s 1. Don’ tchanget hel ogo’ sor i ent at i on. 2. Don’ tbevelorembos st hel ogo. 3. Don’ tpl acet hel ogoonabus yphot ogr aphorpat t er n. 4. Don’ tchanget hel ogocol or s . 5. Don’ tcr opt hel ogoi nanyway . 6. Don’ tadd“ gl ow”ef f ect st ot hel ogo. 7. Don’ tpr es entt hel ogoon“ vi br at i ng”col or edbackgr ounds . 8. Don’ tpr es entt hel ogoi n“ out l i neonl y”f as hi on. 9. Don’ tpl acet hel ogoons i mi l ar l ycol or edbackgr ounds . 10. Don’ tout l i net hel ogoi nanycol or . 11. Don’ tadd“ dr ops hadow”ef f ect st ot hel ogo. 12. Don’ tputawhi t eboxar oundt hel ogowhenpl acedona dar korbus ybackgr ound. 13. Don’ tr econ gur eorchanget hes i z eorpl acementofany l ogoel ement s . 14. Don’ ts t r et chors queez et hel ogot odi s t or tpr opor t i ons . 15. Don’ tr ecr eat eel ement sorr epl acewi t hs omet hi ngel s e


PE 6TFAYCE TYPEF ACE I TC AvantGar de I T C AvantGar deGot hi ci saf ontf ami l ybas edont hel ogof ontus ed i nt heAvantGar de magaz i ne.Her bL ubal i n devi s ed t he l ogo conceptand i t scompani on headl i ne t ypef ace,t hen he andT om Car nas e, apar t neri nL ubal i n' sdes i gn r m, wor k edt oget hert ot r ans f or m t hei deai nt oaf ul l -edgedt ypef ace

ABCDEF GHI JKL MNOPQRST UVWXYZ abcdef ghi j kl mnopqr s t uvwx yz 1234567890 ! @#$%^&*()_+={}[]. , ””

I T C AvantGar deBOOK I T C AvantGar deMEDI UM

I T C AvantGar deDEMI I TC AvantGar deBOL D


7CO L OR COL OR T he nalt wos hadesofpur pl ewaschos enf ori t sr oy alandl ux or i ous nat ur e.I ti s under s t andabl et hatpur pl er epr es ent sr oy al t yi fone t hi nkshow pur pl ei sami xofr edandbl ue, t hati sami xoff emal eand mal eener gi es . Mi x i ngf emal eandmal eener gi esgr ant st hepowerof cr eat i onwhi chi sanat t r i but eofgod,t husofki ngswhom ar egod' s r epr es ent at i ves . Bes i des , pur pl ei sus ual l yas s oci at edwi t hs pi r i t .

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SECONDARY COL ORS


8NO TE NOTE Bui l di ngabr andt ak esvi s i on. I tt ak espas s i onand s weat . And per hapsmos ti mpor t ant l y ,i tt ak esdi s ci pl i ne.T he di s ci pl i ne t o neverwai verf r om your br and’ sDNAandwhatyourmes s aget ot hewor l d wi l lbe. Wecr eat ed t hes egui del i ness ot het enet s oft hebr and ar enotj us ti nt hehear t sand mi nds ofaf ew, buti nt hehundr edsofyouwhowi l lt ouch t hi sbr andands har ei twi t ht hewor l d.


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