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Enterprise-Class Email Marketing Software Built and Run On Amazon Web Services (AWS) A MTel Software

Contents Introduction Features Campaign Bird and Amazon Web Services Why Campaign Bird?

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Introduction Campaign Bird is an enterprise-class email marketing software built and run on Amazon Web Services (AWS), the largest cloud service platform in the world. Campaign Bird delivers email via Amazon’s Simple Email Service (Amazon SES) for the best deliverability and delivers email content via Amazon CloudFront, Amazon’s global content delivery network (CDN), for low latency, high speed content distribution to end users. Campaign Bird is developed by MTel Solutions, a Hong Kong-based software company established in 2004. The company has over 8 years experience in email and text message system development, maintenance, and operation.


Features Send and Track Email Campaigns Ο Schedule, batch, throttling options give you full control on when to send your emails Ο Bounce back handling Ο Automatically remove hard bounced addresses from your list Ο Complaint feedback loops with major ISPs, so you can be get notified about spam complaints timely Ο Real-time figures of open, click, conversion, bounce, complaint, and unsubscribe


Features Reports - Individual Campaign Ο Open rate and list Ο Click rate and list Ο Conversion rate and list Ο Bounce rate, hard bounce and soft bounce list Ο Complaints and list Ο Unsubscribes and list Ο Opens by day and by hour Ο Devices and software emails opened with Ο Locations of recipients Ο Domain statistics Ο Clicks per link


Features Reports - Trend Ο Delivers, opens, clicks, conversions, bounces, new subscribers, unsubscribes among campaigns Ο Devices and software emails opened with Ο Locations of recipients Ο Domain statistics


Features Newsletter Designer Ο Build from scratch or import design from your computer Ο Create personalized content with merge tags Ο Send test to inbox Ο Preview email on popular email clients including Apple Mail, Lotus Notes, Outlook, Zimbra, Gmail, Yahoo! Mail, iPad, iPhone, with screenshots Ο Image gallery Ο Auto fixes and CSS conversions for mail client compatibility Import and export Custom fields Personalized Forms and Pages


Features List Management Ο Import and export Ο Custom fields Ο Subscription form Ο Confirmation email Ο Goodbye email Ο Forms and pages customization


Features API

Text message

REST API for campaign management, list management, and transactional email

Send and track text message campaigns

Private Cloud Run a Campaign Bird instance in your private cloud for better privacy, better control, dedicated performance, and lower cost


Campaign Bird and Amazon Web Services Campaign Bird is natively built and run on Amazon Web Services (AWS) for performance and reliability. It utilizes several services from AWS including Elastic Compute Cloud (EC2) for highly scalable and reliable computing, Simple Queue Service (SQS) for high performance system communication, Simple Email Service (SES) for high email deliverability, CloudFront for global high speed content delivery, and Simple Storage Service (S3) for reliable data backup. Amazon Simple Email Service (Amazon SES) Amazon SES is a highly scalable and cost-effective bulk and transactional email-sending service leverging Amazon’s sophisticated email infrastructure. It maximizes deliverability and maintains complaint feedback loops from major ISPs. Amazon CloudFront Amazon CloudFront is a global content delivery network (CDN), it gives a way to distribute content to end users with low latency, and high data transfer speeds. Campaign Bird delivers email content via it. Run Campaign Bird With Your AWS Account You can run a private Campaign Bird instance with your AWS account. It lets you keep full control on your system and data.


Why Campaign Bird Common On-premise Email Marketing Infrastructure Limitation Mail Transfer Agent (MTA)

Ο Limited delivery throughput due to MTA and ISP connectivity limitations

ISPs Emails Emails

Ο Lack of complaint feedback loops Ο Bottleneck at web server, recipients may take longer time to download content, especially when many recipients open email in a same period


Ο Lack of system redundancy and backup


On-premise Email Marketing Software Content download when recipients open emails Web Server

Campaign Bird Ο High delivery throughput over Amazon’s infrastructure Ο Complaint feedback loops with major ISPs


Ο Serves content over Amazon’s global content delivery network

ISPs Emails

Campaign Bird Marketer

Virtual Private Cloud

Amazon's Email Infrastructure

Complaint Feedback Loops


Amazon's Cloud

Global Content Delivery Network (CDN)

Content download when recipients open emails


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