Page 24

2010-11 YEAR IN REVIEW

MARKETING, BRANDING & ATTENDANCE The Mocs have built a reputation of having a first-class Marketing and Promotions Department. Erika Lerum was recently promoted to the Director of this unit after serving as a coordinator the previous three years.

BLACKOUT - 2.21.11

The Mocs have won seven “Best of” honors at the National Association of Collegiate Marketing Administrators (NACMA) conventions over the last two years, including four in 2011. UTC’s innovative approach to marketing, promotions and branding have resulted in some of the largest attendance numbers in school history. Erika Lerum

Director of Marketing & Promotions

One well-known example of how Chattanooga uses a very unique approach to engaging fans is the annual Memorial Blue & Gold Tipoff presented by Praters. This event incorporates a basketball court at the First Tennessee Pavilion where the men’s and women’s basketball teams are introduced for the first time as a part of the pregame football festivities.

The Memorial Blue & Gold Tipoff presented by Praters drew a packed The Mocs sold out this Dec. 4, 2007 home game against the No. 10 Tennessee Vols with a total of 11,221 fans at McKenzie Arena. crowd and earned the Mocs a Gold “Best of” Award from NACMA.

AVERAGE MOCS FOOTBALL ATTENDANCE 13000

12699

The biggest jump has come in football. As seen in the graph to the right, UTC has increased its home attendance by 121% since the 2008-09 season.

12000 11000 10503 10000 9000

7482 7000 6264

6000

5748

5000 2006‐07

2007‐08

2008‐09

Megan Parker Director of Ticketing

The Lady Mocs basketball team has led the SoCon in attendance for years, including a 1,954 average in 2010-11. Georgia Southern was a distant second in the league with a 705 per game average.

8000

22

The Mocs’ overall attendance in its ticketed sports - football, men’s basketball, women’s basketball, wrestling and softball - has seen a tremendous increase in the last five years.

2009‐10

2010‐11

Megan Parker, Director of Ticketing, handles all of the ticketing for Mocs Athletics and the McKenzie Arena. The Mocs also added an assistant director of ticketing to keep up with the added work load brought on by increased attendance.

2010-11 Chattanooga Mocs Year in Review  

This is the most comprehensive annual recap of all aspects of the University of Tennessee at Chattanooga Athletics Program.

2010-11 Chattanooga Mocs Year in Review  

This is the most comprehensive annual recap of all aspects of the University of Tennessee at Chattanooga Athletics Program.

Advertisement