More than just “The Gig”, innovation needs to be experienced, seen, and supported by a sense of place in Chattanooga. That’s why the Enterprise Center and Chattanooga Design Studio in collaboration with Gehl Studio and local stakeholders led the formation of a Public Realm Action Plan for the Innovation District in Chattanooga’s city center in spring of 2018. This Plan creates a new way for our community to identify challenges and opportunities for growing public life and to set target public life outcomes for future phases of physical improvements, informed by evidence and prototyped quickly on the ground. Specifically, the Plan identifies three pilot projects to build momentum in the district with people-first placemaking as the foundation.