ISSUE 02| JULY 2022
CHASING CLARITY AN OCEAN IMAGERY MAGAZINE
SNAPPER ROCKS | DAVE ‘NELLY’ NELSON | CREATING A PORTFOLIO WEBSITE | THE PERFECT PHOTO JUST HAPPENS | SURF-OGRAPHY ETIQUETTE | MAKING MONEY FROM YOUR IMAGES
ISSUE 02 WELCOME TO
CHASING CLARITY MAGAZINE
Published by Odell Harris Designed & Edited by Hannah Jessup Cover image by @tonypalmer.photos
CHASING CLARITY PODCAST Listen to the latest episode at chasingclarity.com
GENERAL General enquiries Hannah.firstname.lastname@example.org
SUBMISSIONS Send in your best work to Hannah.email@example.com
SOCIALS @chasingclaritypodcast Chasing-Clarity-Podcast @HANNAHJESSUPPHOTOGRAPHY | f/2.5 | 1/3200 | ISO 400 | NIKON D850 | NIKON 20MM f1.8 | AQUATECH ELITE HOUSING 2
WELCOME ODELL HARRIS | @SENSEIODELL If I had to pinch myself last issue…this
and my neck of the woods, displacing
issue, I’m smiling from ear to ear!
thousands of Australians, some of my family included…and of course the first
The quality of submissions again has
world problems we’re fortunate to face
been incredible, you really are a talented
here at the most crowded surf break in
bunch aren’t ya.
the world…but again we’re honoured to bring you some of the best Ocean
Just when we think we’ve seen every
Imagery on the planet, seriously, on the
angle and perspective from the ocean…
another artist produces work that blows our minds. Thank you!
The stories and articles in this issue are next level as well, an in depth on
Hannah and I received amazing,
how to create a portfolio website, surf-
supportive feedback after the release of
ography etiquette and interview with
the inaugural edition on Christmas eve,
legend Dave ‘Nelly’ Nelson that will
we’ve taken it all onboard, listened to
leave you gasping for air...all to help in
your constructive critique and refined
your pursuit of the perfect capture and
what most thought was a near perfect
of course features from some more
launch, unfortunately Covid cancelled
artists from our beautiful, every growing
my planned launch party and dinner…
everyone knows how much I hate missing food, I’ll call it a reschedule.
Everyone should be proud of this one!
This stellar issue hasn’t been without
Share this issue far and wide, spread the
its hiccups, travel restrictions, an eerie
good vibes, read it on a big screen the
anxiousness in the air over Russia,
work deserves, enjoy and look out for
unprecedented flooding in Hannah
@SENSEIODELL | f/4.5 | 1/1250 | ISO 100 | CANON EOS 70D | 10MM 4
In this Issue 02
Dave ‘Nelly’ Nelson
Creating a Portfolio Website & Logo
The Perfect Photo Just Happens
Making Money from Your Images
@JESSEAPHOTO | 6
f/5.6 | 1/2000 | ISO 250 | SONY A7RIII | 70-200MM f2.8 7
CONTRIBUTER GALLERY HERE ARE SOME OF OUR FAVOURITES FROM THE LAST FEW MONTHS... Thank you so much for the submissions, the quality of work that was sent through was just incredible. For those we didnt feature - keep shooting, keep sending in your photos. Even if it didnt make it this time, we love seeing your work and there is always Issue 3! - Hannah
@BLAKEDICKSON__ | 8
f/2 | 1/250 | ISO 100 | SONY A7III | SONY 55MM F1.8 | SEAFROGS HOUSING 9
f/4.5 | 1/160 | ISO 100 | DJI Mavic2Pro| Hasselblad Camera with an NISI saturated polarizer filter
f/1.8 | 1/2000 | ISO 200 | CANON 5D Mark IV | SIGMA 50MM f1.4 | AQUATECH REFLEX
f/9 | 1/3200 | ISO 200 | CANON EOS 7D | EF 300MM f4
@JOSHDIMAGES | f/4 | 1/2000 | ISO 1000 | CANON 7D MARK II | SIGMA 50MM f1.4 | AQUATECH HOUSING 13
@JESSEAPHOTO | 14
f/6.3 | 1/2500 | ISO 400 | SONY A7RIII | SONY 85MM f1.8 | AQUATECH HOUSING
@JACQUELINE_SCOTT_PHOTOGRAPHY | f/7.1 | 1/800 | ISO 6400 | CANON 5D MARK IV | 16-35MM f1.8 | AQUATECH HOUSING
f/1.8 | 1/4000 | ISO 125 | SONY A7R4| ZEISS 55MM | AQUATECH EDGE HOUSING
@RAGDOLL__IMAGERY | f/5 | 1/1250 | ISO 320 | SONY A6100 | 16-50 F3.5MM | SALTEDLINE HOUSING 18
@PARKERINTHEWATER | 20
f/5 | 1/1000 | ISO 100 | SONY A7III | SONY 55MM F1.8 | SEAFROGS HOUSING
f/11 | 1/125| ISO 100 | CANON 5D IV| 70-200MM f2.8 21
@PROFARAZZI_SURF | 22
f/1.8 | 1/4000 | ISO 100 | SONY A7III | SONY 24MM f1.4
@TAV_OCEAN | f/14 | 1/20 | ISO 800 | SONY A7III | SONY 70-200MM f4
@SHANE_ANTALICK | f/5.6 | 1/’8 | ISO 1600 | CANON EOS R | RF 24-70MM | Flashpoint evolv 200 PRO W/ 25” Softbox 24
@BLKJAVAPHOTO | f/5 | 1/1600 | ISO 800 | CANON EOS 80D | SIGMA 18-35MM f1.8 | AQUATECH HOUSING 25
@MARCIARIEDERER | 26
f/2.8 | 1/400 | ISO 125 | CANON 5D MARK IV | CANON 16-35MM f2.8 | AQUATECH HOUSING
@ROKIT7 LEFT: MANTA | f/7.1 | 1/160 | ISO 320 | SONY A7RIII | 16-35 MM F2.8 | AQUATICA HOUSING | INON Z330 STROBE MIDDLE: LEOPARDS | f/8 | 1/160 | ISO 320 | SONY A7RIII | 16-35 MM F2.8 | AQUATICA HOUSING | INON Z330 STROBE RIGHT: TURTLE | f/10 | 1/160 | ISO 300 | SONY A7RIII | 16-35 MM F2.8 | AQUATICA HOUSING | INON Z330 STROBE
@GRAINYSHUTTER | ON FILM f/11 | ILFORD HP5 PLUS 400 ISO | NIKONOS V | NIKKOR 35MM f2.5 30
SNAPPER ROCKS decades of knowledge of being an avid water user of the
ODELL HARRIS | @SENSEIODELL It’s been described by the world’s greatest surfer as the world’s most crowded break.
location and share a few insider tippets of the goings on
SAY HELLO TO THE MANY CREATIVES.
AND how to shoot it - so let’s get started.
If there’s more then 15 walking the shoreline, littering the rocky outcrops or scurrying for a better than the one you
GET THERE EARLY
have vantage point, it can only mean that the waves are
As a creative you know the best light is dawn and dusk, it’s no
pumping. Say hello, be friendly, while crowded, that line-up
different here, you’ll find people paddling out on a full moon
can be a lonely existence bobbing among the 300, a familiar
if there’s swell and the chance of a thin the line up, I myself
face is always pleasant.
have been guilty of jagging a few before sunup and well after it’s bed time.
CHOOSE YOUR LENS WISELY With a raging sweep running south to north that can easily
The sunrises here are spectacular and a benefit of getting
and often will take you from the rocky jump off point of
the early work is that you may just snag a prime position
Snapper to the sand swept beaches of North Kirra…it pays
carpark, high demand real-estate at the super-bank!
to do a little investigative watching before the paddle out. If you take the fisheye, expect to get one set of waves behind
DON’T SLEEP OVER NIGHT
the rock to shoot each lap (a lap is when you swim out, wash
You may think it secures you a carpark, but the night watch
down, swim in, run back, do it all again).
will wake you and the only thing you’ll secure is a fine for breaking the ‘no camping’ rule rife in Queensland.
Decide on the 50mm and you’ll have a more variety to photograph, a 70-200mm can zoom your camera into the
A stretch of sand that spans nearly 2km and on its day, when it
a hell hole for those that remember the old days. For a
was first dubbed ‘The Superbank’ a fortunate wave rider could
photographer, videographer or even the modern-day content
cruise for almost the entire leg burning length of it, back then
creator, it’s a special kind of heaven!
when the crowds were sparse and the carparks plentiful. Only one fatal shark attack in 65 years, and trust me there’s On any given day now, it’s a break shared (and I say ‘shared’
plenty of them out there, an endless amount of water safety
loosely), by more than 300 hundred surfers and depending
and the chance to snap hundreds of water user’s lifetime best
on who’s in town, 7 or more former World Champion surf
surf moments…it is indeed the land of opportunity.
athletes. You will also find a growing community of travellers exceeding their visas, a continual current of Southerners and
It’s over loved, overpopulated and after my last session there I
an entire beach I call ‘the horde’, wave starved beginners and
decided for the majority, now overrated…but…it has been my
intermediates all wanting their piece of the new and current
favourite place on earth for the last 24 years.
‘Surfers Paradise’. Now, I’m not here to tell you how you should feel about it, It’s become a pilgrimage for some, a Mecca for others and 32
where’s the learnings in that? I’m just here to pass on two 33
take-off zone as you zoom away from it. One thing to note
with this lens is that to get a good angle of the take-off zone,
There are only two places for consideration within walking
you’ll often have to sit in the impact zone.
distance from the beach. Little Mali, a popular cafe on the corner has been serving locals and travellers for years (say
I love my wide lenses but if I’m low on energy, time poor and
hi to chef Mat) and not 20 meters away, a newcomer to my
want the most productive session, I’ll attach the 50mm for
belly, Switchfoot Cafe. Switchfoot will look after all Chasing
peace of mind.
Clarity podcast listeners, just tell Mitch and Sarah you heard about them here.
DON’T MISS DAWN OR DUSK The sunrises over the ocean and sunsets behind the
FROM WHERE YOU’D RATHER BE
hinterland are the things of postcards and Instagram thirst.
The iconic Rainbow Bay surf club, the veranda overlooking
Get beyond the breaking waves before the dawn, in the dark
endless barrels and endless drop ins, its entrance stairs
and into the oil slick glass waters…you know, near the drop
adorns the names of Champions that have won the Quicky
off right on feeding time for marine life. Get there and point
Pro. You too could walk the same hallowed steps as Steph
your lens at the shards of light that bounce off the surface as
Gilmore, Mick Fanning, Joel Parkinson and the great Kelly
the sun breaks the horizon, get there and you physically can’t
Slater, just as he did before he declared Cooly the most
take a bad image - it’s that beautiful it’s literally impossible to!
crowded line-up on earth, which brings me full circle of my guide to as I said before, one of my favourite spots on earth. Hope to see you out there and shoot together. Yeeeeeew!
Point your lens at the shards of light that bounce off the surface as the sun breaks the horizon, get there and you physically can’t take a bad image - it’s that beautiful it’s impossible to!
DAVE ‘NELLY’ NELSON
and all these guys. We had an A+ crew on a boat trip, and
I also used to do a lot of trips to Morocco, Tahiti and Fiji, Japan and Indonesia…and they wouldn’t let you get
from that point on it was like, ok, I have to quit my job, I’m running with this!
DAVID POZNIC | @DAVIDPOZNIC DP: What are the biggest differences you see between back then and today? Nelly: Back in the day we measured sessions by how many rolls of film we shot. I usually shot 4-shot bursts, and 4 x 9 would be a roll.
“After 9 waves, you’d have to swim in, get pounded, dry off, take the camera out of the housing, change film, and protect the film that you’d just shot.”
on your plane if they couldn’t put everything through the x-ray scanner. Sometimes it was… not good! We’re talking like 15-day international trips and I’d pull out a magic slide, and it would have a big slash through it from the x-ray scanner. I even had a few cover shots ruined by x-rays. That’s another one a lot of younger photographers wouldn’t think about.
So after 9 waves, you’d have to swim in, get pounded, dry off, take the camera out of the housing, change film, and protect the film that you’d just shot.
DP: What are your top tips for people new to surf
I’d wrap it in a towel, put a stick on top of it so I’d know where
it was, put the housing back together, get pounded again swimming back out, and then do it all over again. An average
Nelly: When I started out shooting here in Santa Cruz it
session was 2 rolls. 4 rolls would be a phenomenal session. 5
was pretty gnarly. There were like guys like Bob Barber, Ron
rolls would be the best ever!
Edwards, T.R., and Chris Klopf. World-renowned respected
Interviewing Dave “Nelly” Nelson over breakfast is basically a full crash course in surf photography history, culture, and ethics, complete with eggs, bacon, and blueberry muffins.
He’s been shooting professionally for 25 years, but with each
you’re getting good enough, you need to start submitting
story he tells, his eyes light up like a grom skipping school
some of these!” Three weeks later he came over and said
to surf for the first time. Nelly was the Senior Photographer
“I’m moving to Costa Rica. Here are a few lenses, some photo
for Transworld Surf for 17 years, has shot the covers of
books, and some phone numbers for contacts. I’m outta here
97 magazines, and recently released his new book, “Dual
and I ain’t coming back!”
Perspective.” So I called the guys at O’Neill. I already had sick photos of all DP: When did you start shooting?
their team riders, like Adam Replogle, Josh Loya and Ruffo. I brought in a bunch of slides, they took my number, and we
Nelly: I started shooting professionally in1997. I was working
started working together right off the bat.
at Arrow surf shop, and more people were coming in to buy photos off me than anything else! So I bought a water
Then the magazines started bringing me down to southern
housing and every morning I was up at the crack of dawn, I
California. Surfing Magazine was like “Hey, we wanna pay you
was fiending on it!
to shoot for us. We keep hearing that all you do is shoot all day, and you’re producing all the best water shots in Santa
My friend, the photographer Tony Roberts, was someone I
Cruz.” So they started paying me, and then I started doing all
had always worked with as a skateboarder. He came over
these trips for Reef and Volcom. This was all in the first three
one day and looked at some of my slides and was like “Dude,
months! I went to the Mentawai islands with Ozzie Wright
their social or to run an ad. And that’s where all the money’s
When I came up I was totally spun, super dizzy. I started
at anyways, cuz a 2-page Volcom ad’s like 2,500 bucks. A
swimming in and I got almost all the way to the beach, but
cover of a magazine is only like 1,000 bucks.
then the rip came and it sucked me all the way back out there! I was just destroyed. Totally exhausted, just worked. Got the
As for sending photos to magazines for free, the way I look at
wind knocked out of me and the bone was coming out of my
it is, I’m always turning it around. Say I’m shooting a random
elbow. And I was trying to get my housing in so I could try to
surfer. They hit me up and they say, “Will you send me that
save the roll of film, cuz this was film days.
photo?” So I say, “What do you do for a living? Construction? Cool, will you come build a deck in my back yard?” It’s the
So it sucked me all the way back out there and all the guys
same thing. They’re asking me to do my work for free. Same
that were swimming - Aichner was swimming and he was like,
with magazines. Their publisher is not doing it for free, so why
“You ok Nelly?” I was like, “No.” And he was like, “Just fucking
do they want your work for free? Always turn it around.
wait for the set and then swim on the back end of it!” So I timed it on that next set and got in and went in the O’Neill house and went into the bedroom. I closed all the shades,
DP: Scariest day out ever… Do you have a memory of
pulled out my camera, got the film out, and I saved the roll!
“That One Day?”
Everything else was toast. Housing, camera, fisheye… All toast. So I lost like 6 grand, but I ended up getting two covers,
Nelly: Yeah, I have many of them! Had one session where I woke up photographers. And you wouldn’t ever, I mean, NEVER go
Transworld and Happy Magazine!
in the morning at the O’Neill house
“I hit my elbow SUPER hard.
and I was shooting with Cory Lopez,
I came up and my elbow was
DP: I also heard you got chased by a
down to the beach and shoot the guys they were shooting!
Dorian was tombstoning by the rocks and I was in sheer
Roy Powers, Timmy Reyes, the
You would get so snapped on. It was just out of the question.
panic mode. Luckily for me, Frank Quirarte came out right
Gudauskas Brothers… I woke up
then on his ski and got him. It could have been the end of
at dawn and it was HUGE! It was
the bone and shit, and it was
Nelly: Oh yeah! It was up north, one of
Nowadays, these guys come down and just start shooting
Shane’s life or the end of mine, because I hadn’t been trained
rolling in off the second reef, and
those little reefs up there. That day was
your crews, and it’s just really bad etiquette. Especially with
properly on jet ski saves. But I was ready to risk it to go get
there were some third reef sets,
gushing blood. Then another
social media, because then they’ll post it and now your ad
him, for sure.
and there were a lot of wide ones
12-footer is coming down on
going into the channel that were
that you’re trying to shoot is ruined because it’s already out there.
just… hanging. I could see
So look at everything out there, and be aware of what might
really scary big, thick 12-footers.
me, full force. ”
great white once?
crazy, I’ve never swam out there since. It was about 15 years ago. I didn’t really want to swim up there anyways, but these guys I was shooting always wanted to go. So finally I gave in and went up there and I
be asked of you. There’ve been a lot of injuries over the Another thing is, if you’re swimming out at Pipeline or
years at Pipeline and other spots where people have saved
So I swam out. At Pipe there’s a safe zone and then there’s
got some pretty good shots with a big cliff in the background.
something like that, you better know what you’re doing.
guys’ lives. Evan Geiselman, Dusty Payne, Kalani Chapman,
a not-safe zone. I went into the not-safe zone, and a huge
Looked different, so the mags were psyched on them.
Because if you get in someone’s way and they get pounded
on and on and on. These guys got saved by somebody
set hit and I was trying to get a Reef ad done of Braden Diaz.
and hit the reef and get cut, or drown, that’s your fault. And
who was there and aware and ready to do some lifesaving.
He took off on this huge wave, and it just barely missed the
So it was like the 5th day in a row we shot up there. Tyler
you’re gonna get pounded by the boys. So stay in shape, and
Without them, those guys would all be dead. So be ready to
second reef, and the thing just jacked so gnarly on the first
Smith surfed by me and did a big backside tail blowout in
never swim out in the first five minutes when you get there.
save someone’s life. Cuz you’re not just out there capturing
reef! I swam into it and he straightened out. I tried to suck
my face. I followed his ride, cuz I knew there was nothing
Always watch for a good 10 or 15 minutes to see what the
photos, you’re part of the lifesaving team.
through the back, but it sucked me over the falls and threw
behind it. And as he paddled back out we were talking and
me down right on the lava.
laughing. Then suddenly his eyes got just REALLY big, and I
conditions are really doing.
turned around and there was a wave coming up on the reef
DP: How about sending photos to magazines and not And then there’s the next level, like Todos Santos or
getting paid for them?
Mavericks spots, where you better be ready! I had a situation
I hit my elbow SUPER hard. I came up and my elbow was
with this 18-foot shark perfectly silhouetted in it. I was like, oh
just… hanging. I could see the bone and shit, and it was
my god… it was like your nightmare has been realized!
at Mavericks where I was the only ski out there. Shane Dorian
Nelly: Never! But it’s actually an interesting question, because
gushing blood. Then another 12-footer is coming down on
scorpioned on this huge wave, and there was no one to save
there’s very little money in it. But once you get published, you
me, full force. I didn’t get any air from the one before because
It was only like 30 feet away and it was coming straight at us!
him but me. So I threw the photographer who was riding with
become more valuable as a photographer. Say you get a full-
I was looking at my elbow and looked up just in time to see
So I was just swimming and swimming and the whole time I
me off the back of my ski and dodged a 60-foot wave to get
page photo of Dusty Payne, now Volcom’s stoked on you, and
this 3-foot thick lip coming down on my head!
was like, “If I make it to the beach I’m never swimming out here
in the future, they’ll probably buy a shot off of you to run on
again!” I made it in, and it was the only time I’ve ever just laid
down on the beach and been like, thank you God! Because I don’t want to die, obviously. But I also don’t want my leg getting bit off! Because I’m so Type A, I really can’t picture life without being able to do the stuff I live for, skateboarding and surfing and surf photography and golf and all these different things.
DP: What was it like making your new book, “Dual Perspective?”
What I’ve learned over the years is that the nicer and radder you are to people, the better you feel about yourself, and the more you get out of life.
Nelly: The first five months were all slides. I was editing down about 700,000 slides and got them down to like 5,000. Then another edit down to like 2,000, which was still way too many! So I had 2,000 magic photos on slides, and then I had all my digital stuff, about 1.5 million photos in all! I realized there were way too many photos for one book, so I came up with the idea to make three. The next one is gonna be Santa Cruz, focused on all the locals. But to give it flavor, it’s also gonna have photos of all these iconic surfers from the last 25 years that came and stayed with me, everyone from Matt Archbold to John John and Kelly Slater. And looking through all that stuff… it’s gonna look good!
DP: How can people buy your book? Nelly: www.liquid-imagery.myshopify.com is for the book and prints, or @nellysmagicmoments on IG, where people can DM me anytime.
DP: Any closing thoughts? Nelly: Just be kind and respectful to everyone. That’s the key to everything. It’s like, when you’re out in the water and someone burns you and you snap on them, does it make you feel better? No. Makes you feel shitty. What I’ve learned over the years is that the nicer and radder you are to people, the better you feel about yourself, and the more you get out of life.
Creating a portfolio website & logo BRAD HATTON | @_BRADHATTON
Hi, I’m Brad, a photographer based out of Newcastle, NSW. I’m a long time Chasing Clarity listener and with the advent of the magazine, I’m now an avid Chasing Clarity reader.
Well I don’t have a large social media following, nor is my
would like to register a catchy domain name around ‘ocean
Instagram carefully curated with complimentary images
imagery’ or surfing or whatever your focus may be.
of similar standards. It started as and remains a personal Instagram account and my audience is very limited (hi
There are other options out there though, including
Mum!), but I like seeing how my photographic journey has
changing the suffix. The traditional domain name suffix
evolved so I’m keeping it going for now.
is .com however there are many alternatives including .photography, .photo, .photos, .studio, .gallery and so on.
If on the other hand, you have nice professional social media accounts with a well-earned following,
Australian readers will also be familiar with .com.au or
congratulations that’s an epic achievement! Keep this up as
.net.au extensions. These are great professional looking
it will compliment your website nicely and you’ll be able to
options however please be aware to register one of these,
use this to drive traffic to your website and vice versa.
you will need an Australian Company Number (ACN) or Australian Business Number (ABN).
I recently moved away from the occasional Instagram post for my imagery, to creating a simple portfolio website to reach a broader audience. I’m here to give you some tips on how you can do the same if you haven’t already, I will even include the costs I incurred along the way (spoiler alert, it wasn’t much).
A website however lives in the broader internet world, by its very nature the potential audience is anyone with an
To register my domain name, bradhatton.com, I
internet connection and a browser. If you’re looking to
used Google Domains. The cost to me for a one-year
grow your audience, it is a very good idea to tap into this.
registration for this domain name was $19.80 and the entire process of registration check to purchase took less
Sounds daunting though right? Time consuming, expensive,
now daring to dream of one day building a business from
difficult? I thought so too, however in reality the process was
this passion. The first major leap in this evolution, has been
surprisingly none of that.
building a website and having it go live.
So how did I go about it then?
time than cooking a packet of two minute noodles.
After some procrastination, I reviewed a heap of websites
Create a professional email address
of some of my favourite photographers, formed a picture Now I’m no expert, I’m just someone who picked up a camera
Why create a portfolio website, why can’t I just rely on social
in my head of how I wanted my website to look and then
This one is a no-brainer, you don’t want your old email
for fun, found a passion, turned it into a frequent hobby and
done a bunch of research on how to make it possible.
address you made when you were 12 years old to represent you as a creative professional, you just don’t, it’s
Whilst this was happening though, I also went ahead and
not a good idea at all.
registered my own unique domain name to use when I was actually ready to create the site.
The ultimate level of professionalism is an email address using your own domain name. You could set up a few
Registering your own unique domain name
actually like a simple contact email such as admin@ bradhatton.com, your own personal email or accounts for
Some generally well-regarded domain sellers include;
other employees or services. And whilst this projects an
Google Domains, GoDaddy, Namecheap among others.
extremely professional image to your clients, it will also
You don’t strictly need to go these providers though as
come at a further cost.
website domain hosts SquareSpace, WordPress etc. also allow you to register a domain name for a fee as well.
Google Workspace appeared to be a great resource available that provides email services for your domain in
You will need to check if your preferences are available
addition to a bunch of other useful business resources.
as sometimes they can already be registered. If this is the
And although the basic business package was $8.40 per
case, you can often still purchase them, but you may have
month, I ultimately decided to go with a free Gmail address
to go through some added steps to buy it from whoever
of bradhattonphotography@gmail for now although I will
currently holds that registered name. If you’re using your
revisit this as my journey progresses.
own personal name or similar, you would be unlikely to encounter this issue but please bear it in mind if you 52 44
professional at the same time.
displays in your browsers URL address bar and is great way to enable your audience to easily find your content as
You can go through and preview, as well as demo a few
well as another visual cue to remember your brand.
selections before you narrow your choice. When you find a style you like, simply click the ‘start with this design’ button
At a minimum, be sure your site includes your portfolio,
and then you will be prompted to sign-up and create an
your social media links and a contact area, you might also
add a blog section to drive traffic via regular blog updates. Another handy addition is an ‘about me’ section. A good
Don’t worry you’re not locked in yet, there is a free 14-day
about me will give your audience a bit of an insight into you
trial to help decide whether the platform and the site you
and what it may be like to work with you so be genuine, be
build on it is worth committing some hard earned cash
approachable and be professional.
towards. I initially played around on a couple of different templates on the free trial until I felt the website was ready
Now as the templates include stock imagery, you will
to go live, and it was only at that point did I decide to
need to remove these and include your own portfolio of
commit the necessary funds.
amazing images. This is again an extremely easy process, at least if you have your portfolio
Once you are all signed up, you can accept the template as is CREATE A LOGO
So now I have a domain name, an email address and a logo but no website. How did I actually build the
I would also recommend creating some sort of logo if you
don’t already have one. Whilst this isn’t necessarily a must step as most website domain hosts can actually display
Surprisingly this for me was actually the simplest part!
your business or creative name in a very professional looking manner, having a memorable logo affords you the ability to ‘brand’ yourself across multiple platforms and even merchandise. Some photographers I really admire that have logos that stand out include, Art Brewer, Ted Grambeau, Peter ‘Bosko’
Well it was after I had settled on using SquareSpace templates. And like I mentioned earlier there are similar alternatives to SquareSpace such as WordPress, SmugMug etc. you might like to check out, however I really liked the aesthetic as well as the user ease of SquareSpace.
Boskovic, Chris Burkard and Rambo Estrada, please go check them out. These logos are all different, but they
Getting started on SquareSpace is as simple as navigating
are all memorable and I tried to go down this path myself
to their website and clicking the ‘get started’ button on the
instead of the dominant ‘handwritten’ type style used by a
top right corner of the home screen, too easy!
lot of photographers. From here it will bring up a collection of templates with Now I’m not a whiz at graphic design and my initial
prompts to narrow by inclusions (such as blogs, online
attempts were pretty average so I engaged a couple of
store, etc.) as well some popular categories of designs for
freelance designers on an online marketplace. After a bit
users such as photographers. Click your selections and
of back and forth on concepts/revisions over the course of
SquareSpace will bring up a host of recommendations for
around a fortnight, I received two final designs that I liked with one featuring on my website currently and the other to be used on future projects. This exercise cost me just under $200 all up with a roughly fifty-fifty split between the parties at just under $100 each. 46
you to use, so move through to view some of the swanky templates that you can modify to suit your taste and purposes. Of course, you could also grab a blank template and build away if you’re so inclined, however as you may notice, the available templates are both pretty cool and
and merely throw in some of your own personal details such as business name and other relevant details, along with your photography portfolio and be done with it or tailor it to suit.
At a minimum, be sure your site includes your portfolio, your social media links and a contact area, you might also add a blog section to drive traffic via regular blog updates.
Since we all have our individual
already to go and upload. If not, unfortunately it will take some time to review your catalogue and narrow your portfolio for your website. This a crucial step as you don’t want to overwhelm your audience with volume, still you also want to showcase your best work (however you define it personally)
preferences and design tastes, your best bet here is to play
and provide your audience with a sense of what you
around, watch a few YouTube vids on using SquareSpace
specialise in or can regularly provide. Don’t rush this
or access their well resourced help centre to help cultivate
process, and if you can, have someone you respect look
your artistic vision. In reality though, it really is as simple as
over your portfolio and provide advice on content. It also
adding/removing pages, creating sub-menu’s and editing
pays to regularly review and revise established portfolios
your pages and layouts including fonts and style guides,
as time progresses.
there’s even the ability to preview the site in both web and mobile versions and make individual tweaks to both these
Once your portfolio is ready, and I mean each photo in the
portfolio is edited to a final standard, then the process is as simple as uploading your files in your portfolio page(s)
You can also apply your personal branding including the
of the website. A key part to consider here though is the
use of any logo’s and watermarks etc. to complete the
dreaded file size, you don’t want a slow loading website
look. These steps are all incredibly easy, in fact adding
where you audience loses interests and clicks away yet
a logo is as simple as uploading your file and then you
you still want a decent resolution to display your work. In
can customise location, size etc. to your heart’s content.
this regard, and although there is a file size limit of 20MB,
Another good idea to complete your branding is adding a
SquareSpace recommends formatting your images with a
Favicon using all or part of your logo. For those out there
file size less than 500KB and a pixel width of around 1500
wondering what a favicon is, it is a little website icon that
pixels wide, RGB colour mode. 47
And hot tip, don’t get lazy on naming your files! Make them
through before publishing which can be found in their
web friendly by using only lower-case letters, numbers,
help centre, as a bonus it also includes what to do post
underscores and hyphens as well as insert some relevant
publishing to register and further optimise your website
Search Engine Optimisation (SEO) tags to each particular
for search engines.
file name. An example would be ‘brad-hatton-photographynewcastle-surf’ as this may include your image in a simple
Of course, the work doesn’t end here though. Take time to
google search of surf photography in Newcastle or even
regularly review your portfolio, as well as utilise the website
just Newcastle photography thereby further expanding
performance and tracking tools available in analytics to
continue refine your web presence. But for now though, breathe, grab your favourite drink and congratulate
Ok the portfolio is up and you have embedded a little SEO
yourself on self-publishing a website you champion! Then
into your file names, now it is time to crank up that SEO
share the shit out of it if you want to.
throughout your website. The key to remember with SEO is that you want to increase your sites visibility in the search
And for a quick re-cap of the costs involved in my exercise,
results of the various search engines and there are many
here’s the breakdown for my website as it currently stands:
areas of your website that impact this.
• $200 upfront on logo design for two distinct logos from different designers.
Now SEO is a major topic in itself and something you
• $20 for unique domain name bradhatton.com that
may want to research heavily as there is a lot of good
information out there from SEO experts, I’ll break down
• $16 a month for SquareSpace personal plan although I
some basic areas below however to get you started:
took advantage of a discount code (look out for discount
• Add a site title - this is text that search engines use to
codes) and paid a 12 month subscription of $144.
index your site
• $0 for free Gmail email address.
• Add a short site description - this is text that will show up when people search for your site so keep it relevant but do
So for an upfront cost of $200, yearly subscriptions of $20
include some keyword tags
and $144 respectively plus using whatever spare time I
• Add SEO tags to pages - similar to the site title and site
had available over a period of around a fortnight (including
description however applied to individual pages of your
portfolio review), I have a basic yet professional looking
site. Again, keep it relevant to the content of the page but
website and now you can too.
include keyword tags. After completing SEO, my website was pretty much ready. It was at this point I decided to commit to a SquareSpace on personal plan for $16 a month and transferred my previously registered Google domain name to my SquareSpace site. Transferring my domain name was again remarkably simple and quick but acquiring your domain name in SquareSpace would be an even easier option. The final step was the fine tooth comb check before publishing and going live. This includes reviewing web and mobile versions end user display, and the back end components crucial to either display or search engine results. SquareSpace has a very good checklist to go 48
THE perfect photo just happens LARISA CEVALLOS | @SWEETOCEAN
A kind approach to shooting underwater photos and videos In this insane Digital Era, where anyone and everything can
Observe. Have fun. Be persistent without obsessing, to the
seem extraordinary after executing brilliantly the art of post
point that you must share the joy, the place, the subject
processing, anyone with or without skills can potentially feel
with the ones that surround you and share the same love.
far from achieving certain goals, most likely created by the
You know what? “We are Us”. Humans are built to rise as a
overload of visuals in the net.
community, never as individuals. Always in togetherness, never in solitude. Free your heart from fear.
But I’m here to tell you; the perfect photo just happens. And it only happens when you are on location, with your camera,
6 years ago in 2016, I became an Official @GoProAnz Content
with all your senses connected to the moment and your heart
Creator and it’s been an EPIC journey every single day.
full of love.
However, I feel in love with GoPro 10 years before that date, when I first watched their YouTube video ‘Whale Fantasia’. A
Forcing yourself to re-create a photo or video captured before, creation in nature, where humans meet humpback whales going into debt to get top-of-the-line camera gear, housings,
under the sea. The video incorporates one of Allan Watts
lenses, ports, batteries, flashes, SD cards and the sturdiest
narration, “The Dream of Life”. That piece of beauty was filmed
tripods, without really understanding the environment you
with the Hero 3! After seeing that, I bought my first GoPro; a
want to shoot, will only bring disappointment. I’m here to
Hero 4 Black and from there, I was hooked, in love and I knew
tell you; fall in love first. Fall in love with what you want to
where I wanted to be. No, I didn’t want to be a GoPro Content
photograph, then have the guts to learn everything about
Creator, I wanted to be underwater with the whales! BUT, it
your subject, grab your camera and start experimenting.
was that dream that connected me with GoPro 10 years later,
Play anywhere, with anything, with everyone. Become your
to get accepted as a Content Creator and experience some of
camera’s best friend.
the most fun times of my life in the ocean. So - fall in love first.
Each year, I make the most of each of their cameras. I have seen all the tutorials, read all the reviews and tested many settings. Some years I have used some settings because I was experimenting with certain styles or because it was a particular setting that worked better for me with that specific model. With the GoPro Hero 10 Black, being the newest and best version yet, I’m currently filming underwater in 4k using 4:3 ratio allowing more vertical space in frame, 60 fps with Hypersmooth activated and wide lens. If I know conditions are going to be challenging, I shoot directly in 4k 120fps with Hypersmooth activated but sacrificing the 4:3 for standard size. I’m currently in the process of experimenting with 5K/60fps/Hypersmooth to test a more cinematic feel. I’m waiting to try these settings with the new Enduro batteries that increase recording time with up to 40% improvement in HERO10 Black. For photos, I cannot be more stoked I can finally shoot in 20 megapixels with both the Hero 9 and the Hero 10. However, one of my all-time favourite GoPro Photos and my most printed one was shot with my first GoPro Hero 4 Black, back when I would spend at least 3 times a week shooting in the dark in the water, waiting for the sun to rise. So please, fall in love first. It’s the purest, most sustainable fuel on this planet and it can only be found within (it’s free).
However, one of my all-time favourite GoPro Photos and my most printed ones was shot with my first GoPro Hero 4 Black, back when I would spend at least 3 times a week shooting in the dark in the water, waiting for the sun to rise.
SURF-ography Etiquette HANNAH JESSUP | @HANNAHJESSUPPHOTOGRAPHY When I am chatting with new photographers or just people
one of these. And I am sure that Odell had promised this for
You can generally tell who wants their photo taken and who
Don’t piggyback off another Photographer’s shoot
Issue 1 so better late than never.
doesn’t. There is always a grouch or two around, but most
If you come across another photographer shooting in the
surfers are stoked to get a shot of themselves on a wave. If
water and it’s obviously a pre-planned shoot with a purpose
This is my guide to Surf Photography Etiquette, which comes
unsure then just ask.
(such as boards, swimwear, products or a private surf shoot),
down to a combination of common sense, respect, and
stay out of the way and don’t mooch off another photogs
This is a bit of a grey area but better to be on the safe side.
Look out for each other
who are interested, I always seem to get questions about
experience. And I’d love to hear what you think - do you agree? Disagree? Have something to add? Let me know!
Don’t get in the way of surfers. It’s your job to move out of their way, not theirs to dodge you. Dive down and grab the sand if a surfer is coming at you and you are unsure what line they are taking.
Read the vibe of the line-up
Kids? Ask before shooting if there is a parent around I have clients who will not let images of their children go on social media so better to ask the question first rather than deal with the fallout of an unset or angry parent.
bread & butter. Find something else to shoot & leave them be.
If you see someone struggling, help or call over a surfer. If you see hazards or dangerous marine life, make sure to warn other ocean-goers.
This may be different if you are shooting professionals, or you
Don’t be creepy
trust in the surfer’s ability to manoeuvre around you. But if
If you don’t know them then please assume that no female
Value your work
you don’t know them, don’t assume their skill level, and don’t
surfer wants a shot of her bum duck diving through a wave
While everyone starts somewhere, once you build up your
ruin their wave. It’s not worth it - boards and fins HURT.
posted on your socials or sold as a print. Would you post that
skills and your work is of a certain standard, you have a
shot if it was of your sister/mother/partner? No? Delete it.
responsibility to our industry to start charging appropriately.
Keep it tasteful.
Be friendly Give respect, get respect. If it’s pumping and there are a bunch of photographers trying to get in position, it’s first in best dressed but be aware of the people around you.
Don’t geo tag lesser-known breaks or give away locations of secret spots
No drop ins My extra rule (which you can take or leave) is that I will not take photos of surfers intentionally dropping in on someone else - no matter how good their wave is.
Whilst the creative process for many is a form of therapy you cannot escape the fact that creating ocean imagery can be an expensive pursuit... Camera bodies, water housings, lenses, wetsuits, more lenses, swim fins, fuel, a body upgrade and it goes on and on.
Whilst the days of surf mags having big photo editorial budgets may have passed (along with the deep pocket of their advertisers) there are still ways to earn from your images. Speaking to a wide range of image creators from around the globe, there seemed to be a broad range of approaches.
MAKING MONEY FROM YOUR IMAGES
SPRAY AND PRAY The easiest and most obvious way to earn money is to put yourself amongst other water users and get shots of them. The more shots the better in each session. Then you need to engage with the potential customers, either posting up on a public online space, like a facebook page, or onto your own website or social media channel. Whilst you can earn from this, as you are dealing with potential customers on a
GRANT WINTER | @ SALT_WATER_TIMES
one to one basis it can be time consuming communicating, discussing, agreeing and supplying images but it can be rewarding and also lead to other things…
1 ON 1 SURF SESSIONS / GROUP SURF SESSIONS The next step up is to arrange a more formal swim and shot session, either 1 to 1 or a group of surfers. This option needs to be pre-booked with fees and expectations agreed in advance. Then you just need to line up the time and line up the shots. Sounds easy but you are now managing a ‘surf shot’ and have to deliver on this, so the pressure is on! @DYLAN_BRAYSHAW
ASPIRING PRO’S TRIPS & TRAVELS
ONLINE DIGITAL DOWNLOADS
If you are able to jump on a trip down the coast or overseas
Digital downloads leave it to the customer to print and frame -
If you have a wider collection of images then you could ‘Self
The pinnacle of paid work must surely be the position of a
with some local aspiring / semi pro’s / then a longer trip gives
this means you lose control over the image, so multiple copies
Publish’. You can print a range of products from annual
publications ‘Staff Photographer’. Retainer payments to spend
you more time to get shots. This might include a range of
could be printed and also no control over the quality of the
calendars to high quality coffee table books.
all your time shooting in the best locations.... Well almost.
shots for their portfolios including portraits, lifestyle and water
print and framing, which might have a negative impact in the
action shots. This wider range of shots generally requires
longer term but it’s one of the simplest way to ‘sell’ work.
more kit and time - but you are on ‘holiday’ so what else is there to do.
Check the Chasing Clarity pod episodes with Travis ‘Don’ Prices for low volume print runs tend to be high and leave
Johnson who is a newly appointed staff photographer for
little profit margin, but if you can presell products and place
Australian Surfing Life magazine for a behind the scenes look
larger orders then there can be money to be made.
at this prestigious position, and see if it’s for you! Be creative - think creatively.
Printed images give you more control. You can choose the SURF SCHOOLS
best printer and paper for your work and quality control the
Most of these printing services will send you a sample pack so
Most surf school clients would love a surf action shot to
final product before supplying it to the customer, this adds
you can check on the options including paper weight, paper
remember their session. As the surf school is a business they
time to each sale but does give you the reassurance that the
finishing and printing options.
most likely will want to take a cut of any earnings but if they
image is sharp and colour correct.
Join the conversion #chasingclarity
who could become longer term clients as their surfing skills
There is no better feeling than seeing your work in a physical
Framed Images mean you get to approve the final piece
tangible printed publication (and getting paid for it). There
before the customer receives it, and allows you to offer really
is a still a thriving printed publication market, but the photo
Thank you to all of the following of their valuable input in putting
bespoke print sizes and framing options to suit the customer.
budgets have shrunk with the shift of marketing budgets to
this all together
Stock image websites sell your images under a range of
More work for you but higher value sales. If you are selling
different pricing policies and licences. These platforms have
your work online also factor in potential shipping issues and
a good reach to potential customers, however generally
the profit on each sale can be very small and there are a lot of images to compete with. It’s best to look at submitting
PRINT ON DEMAND WITH DROP SHIPPING
multiple images and using various websites but then once set
Printing, framing and shipping, is all outsourced, which means
up these sites can drive steady ‘passive’ income that requires
each order can be processed with the minimum of your time
very little additional time or input from you.
being used, but you are giving all of the quality control to a third party.
online . If you are submitting to multiple publications, choose images specifically for each publication. Magazine photo editors need some level of exclusiveness over what images they are running and check for any technical requirements (file format / file sizes) and their rates.
Deon Lategan @deonlateganphotographics Martin Caprile @martincaprile Matt Noel @saltylens_ci Dylan Brayshaw @dylan_brayshaw Chris King @kingflyber
Ask for feedback on your submissions, as you might get some guidance on the type of images the publication is looking for,
If you work to gain exposure via your website, social media
What worked for you? PUBLISHED
are busy you could have a nice regular stream of customers
What have you tried?
channel or displaying work ‘offline’ in popular bars, cafes,
It’s highly recommended to place test orders of your own
and some tips on how to improve your chances of getting
pop up events or any other busy area that has potential
products to check on how the final product arrives, and check
customers, then you could offer Online Digital Downloads,
the customer experience that your customers would get from
Printed Images, Frames Images and Drop shipping:
the purchasing process. 59
PHOTOG FEATURE @HANNAHPREWITTPHOTOGRAPHY
Hannah Prewitt | 35 years old | Sunshine Coast, Queensland, Australia HOW LONG HAVE YOU BEEN SHOOTING AND HOW DID
ARE YOU A FULL TIME OR PART TIME CREATIVE?
YOU GET STARTED?
images come right at the end when the model thinks you’re
I bought the Tamron lens more recently, as I needed a wider
not shooting anymore. And again I love to use negative space
focal range to shoot fashion.
I’d say I’m somewhere between full time and part time. I set
and black and white edits to create minimalistic and more
I bought my first DSLR back in 2015 but it honestly took me
up my business once I’d finally settled down in Australia at
a few years to really understand how to use it! So I’d say I’ve
the end of 2019, and then covid hit, which obviously made it
been shooting for about 4-5 years. I got into photography
more difficult to get things moving. I tried to go full time for a
around the same time I started learning to surf, so
year or so but my income wasn’t consistent enough so I do
yourself the question “what photographic problem will this WHAT DOES THE OCEAN MEAN TO YOU?
photography was my way of being involved in surfing when the
actually have a part time job as well at the moment, but it’s
waves were too big for me.
really flexible so I can always prioritise my photography and
refresh or escape, and I love how water and light interact.
I take to be honest, I don’t shoot just for the money. If I don’t
I didn’t grow up close to the ocean at all, but I remember I
and I’d spend every day off either on the surf boat taking
feel inspired by a shoot or it’s not going to add anything to my
used to dream of swimming in shallow clear water, and now I
photos or in the water. It was there that I happened to meet
portfolio, then I don’t hesitate to turn down work. I think that’s
love to capture that for those who can’t see it for themselves.
legendary surf photographer Peter ‘Joli’ Wilson, who was
the perfectionist in me!
It’s also such an enigma. There’s something I love about not knowing what’s underneath.
inspired me to want to pursue photography. I had some
HOW WOULD YOU DESCRIBE YOUR PHOTOGRAPHY
savings to buy some decent equipment and he helped me to
choose what to get. In fact, he just told me what to buy! There’s
Most of my surf images are taken with my 50mm which is the cheapest lens you can buy, so don’t ever think that equipment
I’m still working pretty regularly. I’m quite fussy about the jobs
working as a surf photographer at the time and he really
lens/camera etc. help me to solve?” If you can’t answer that question, then you probably don’t need to spend that money.
I feel at home in the ocean. It’s where I go when I need to
I was working in the Maldives at the time as a marine biologist,
I always recommend before buying any equipment to ask
is holding you back. WHAT MAKES A GOOD IMAGE FOR YOU? I guess a good image these days is one that someone is willing to spend longer than a split second looking at it! That seems
WHAT’S YOUR SET UP AND HOW DID YOU PICK YOUR
to be what photography has come to thanks to the world of
GEAR (CAMERA, LENSES, HOUSING, DRONE, GOPRO, ETC)?
social media and small screens.
nothing like putting down several thousand dollars to motivate
Constantly evolving! Haha. My style has definitely changed
you to learn something new! So once I had my equipment, I
as my photography has progressed but I’m always drawn to
I shoot with a Nikon D750, which I have an Aquatech Elite
Images that catch my attention are ones that evoke some kind
just practiced and practiced. I learnt everything from YouTube
minimalistic images, which is something I aim to create. I love
of emotion or make the viewer question how the image was
and blogs and then by just getting out there and shooting
negative space and keeping things simple, and I definitely love
I have several lenses:
taken. Of course, this isn’t possible to achieve with every photo
and making mistakes. I’d spend hours and hours watching
moody images, as well as punchy colour. It’s funny, I actually
- 50mm f/1.8 prime lens with a flat port to take in the water
but my very best images are the ones that people tell me that
Lightroom tutorials and then copying what I’d learnt until I
don’t think that I really have a distinct style but other people
- 16-35mm f/4 wide angle lens with a dome port for the water
they feel as if they escaped from their world for a second and
started to find my own style. Then I decided I really wanted to
tell me that they recognise my photos so I guess I must have!
- 80-400mm telephoto, which I use for shooting surfing from land
were in the ocean with me.
- Tamron 24-70 mm f/2.8.
shoot in the water so I purchased an Aquatech housing and did the same thing. Just practiced and practiced.
I often get messages from people actually thanking me for
When it comes to photographing people, I would say that my style is candidly posed. I like to get my models to perform
I’ve kind of already covered how I chose my gear, in that I
helping them to feel calm and peaceful for a short time, which
an action rather than a strict pose, and often I find the best
didn’t! Peter ‘Joli’ Wilson basically told me that these were the
is the most wonderful compliment. If a still image can do that
lenses I needed to make a start in surf photography, although
for someone, I’d say that’s a pretty good image. 61
ANY PHOTOGRAPHY GOALS YOU WANT TO SMASH IN THE
I also wish I’d known exactly how my camera would work
NEXT 12 MONTHS?
within a housing. Each camera is different and has different buttons and then camera housings are also different and
Hmm… that’s a tough question for me to answer, as I like to
enable you to access certain buttons and not others. Of
keep my cards close to my chest. I used to set goals all the
course, when I purchased my first DSLR, I had no idea that I
time but I’m trying to move away from the pursuit of constant
would end up buying a housing for it as well so there’s no way I
measured achievements these days and take that pressure off
could really have known this, but if anyone out there is looking
to buy their first housing and/or first camera, maybe see if you can somehow try before you buy. Workshops are a great place
So I’d say my only goal is to master the use of artificial lights.
to be able to do this. In fact, there should definitely be more
I recently bought a whole lighting set up and I’m keen to
workshops where people are able to actually see and handle
practice more with them and perhaps try some beauty
the equipment before investing I think.
photography. Although I will always love natural light, I think it’s important as a photographer to understand how to use
I guess I also wish I had known a bit more about lenses before
strobes as well. Other than that, just to continue to create
purchasing anything. It is slightly embarrassing to admit that
images that I’m proud of.
a professional told me what kit to get and I just bought it, but that’s just how it worked out for me. I remember how daunting
WHAT ARE 3 THINGS YOU WISH YOU KNEW WHEN YOU
it felt looking at camera gear and not really understanding
STARTED OUT IN OCEAN IMAGERY?
anything, but if I’d known what I know now, I’d probably have made some different purchases. But I guess I can only say that
That’s a good question! Definitely to shoot in raw from day
with hindsight. These days there are so many resources out
one. When I first started taking photos, I didn’t understand
there explaining what different lenses do etc. that I think if you
what raw was and so I just shot in jpeg to save file space but I’d
put the time in, it’s much easier to make those decisions for
love to be able to go back and edit some of those first images
yourself before investing.
now. I remember reading a photography blog and someone had written that they wished they’d started shooting in raw earlier and I think that was the moment that I decided to change and hoped I’d figure out what it meant at some point!
PHOTOG FEATURE @PROFARAZZI_SURF
Kevin Rom | 45 years old | Durban South Africa HOW LONG HAVE YOU BEEN SHOOTING AND HOW DID
ARE YOU A FULL TIME OR PART TIME CREATIVE?
YOU GET STARTED?
My passion for photography started in 2005 with the purchase
HOW WOULD YOU DESCRIBE YOUR PHOTOGRAPHY
of my first semi-professional camera on my honeymoon. It
followed me around on my travels and to sporting events I participated in. Landscape, sport and candid photography
A portrait surf photographer who gets side tracked by light
of people seemed to be what inspired me. Back then it was
nothing but a creative hobby. After a few years it went into mild hibernation.
WHAT DOES THE OCEAN MEAN TO YOU?
Fast forward to 2014 and the beginning of a small passion
The ocean is a dichotomy for me. It can be beauty or it can
business based around health and fitness(CrossFit to be exact,
be a beast. I have had 3 near drowning experiences and each
that’s also where the nickname ‘Prof’ came from) and I realised
time I enter the ocean there is a level of anxiety I have to
that social media was the best way to advertise and market
mentally coach myself through. The days of gentle offshores
this new venture. The more I investigated social media the
and incredible light can be nourishing for the soul. Cyclone
more the message of ‘quality content creates the perception
swells and raging rips can scare the hell out of it.
of quality product’ was emphasized. This lit the photography flame and drive to create better content.
WHAT’S YOUR SET UP AND HOW DID YOU PICK YOUR GEAR (CAMERA, LENSES, HOUSING, DRONE, GOPRO, ETC)?
In 2018 the ocean and water came calling when a friend who worked for a local surfboard manufacturer asked me to
Bodies - Sony A7III and Sony A7SIII
assist with creating content for them. My childhood was spent
Lenses – Sony 12-24 F4, Sony 24mm GM, Sony 85mm F1.8,
cutting out the local surf mag pics and pasting them all over
Sony 24-105 F4, Sony 70-200 F4, Sony 200-600 G
my room. Fate presented me with an opportunity to create
Housing – Liquid Eye C2100
such images. Since then I have invested time, money and
Drone – Mavic Air 2(but I think I can see myself trading it in
energy into creating imagery, still and moving, around people,
for the DJI FPV. That FPV stuff looks like way to much fun, and
the ocean and water.
danger.) GoPro – Hero 10 and Max
I made a choice to move to Mirrorless cameras (at that point
WHAT ARE 3 THINGS YOU WISH YOU KNEW WHEN YOU
I had a Cannon 6DII) when I wanted to start shooting in the
STARTED OUT IN OCEAN IMAGERY?
water. The fact that they were smaller than the current DSLR’s made sense to me if taking a camera into the ocean. They also
1. You have to have more than basic knowledge of the ocean.
offered the ability to shoot good quality video which made
Understanding tides, winds, currents, swell direction and
them great hybrid camera’s. At the time Sony was leading
rips is vital. That knowledge can do two things for you, it can
the charge into mirrorless and the Sony A7III just offered
help you understand when the best time is to create the best
great value for money in terms of what the camera offered.
imagery and it can potentially save your life.
Changing over the glass was the painful part. 2. You have to physically train to venture into the ocean. Being WHAT MAKES A GOOD IMAGE FOR YOU?
a stronger swimmer and being confident in your breath hold ability will allow you to spend more time in the ocean in each
A good image for me is one where the viewer is able to engage
session you do and will allow you to remain calm and focussed
with the subject and feel the moment. That mixed with some
when required to in bigger surf and challenging situations.
magical light or a beautiful blue ocean and I think that is a
Not having a grasp on this got me into trouble early on in my
ocean imagery journey. I have now done a few breath hold and ocean confidence courses and I have a swim/breath hold
The portrait nature of my photography is what probably leads
coach I train with twice a week.
me to shooting more longboarding than surfing or wave/ ocean imagery. I think the longboarding discipline allows you
3. I wish I knew there was a global community of people
to get closer to the subject and really engage with them. It also
who embraced this craft and were so giving of their time
has an element of elegance which I love.
and knowledge prior to me starting this journey. I had so many early struggles in walking this path but was convinced
ANY PHOTOGRAPHY GOALS YOU WANT TO SMASH IN THE
I would have to figure it out on my own as there wasn’t really
NEXT 12 MONTHS?
much out there in terms of educational resources in the art of creating ocean imagery. Finding ‘Chasing Clarity’ was a
I want to start shooting more ocean wildlife. Taking my portrait
priceless blessing. A resource focussed on this challenging
tendencies into nature. Turtles, rays and perhaps the odd
craft, updated regularly with ‘knowledge rich’ content.
shark is on my list.
But more importantly for me it opened a door to a global community of people who your could reach out to and learn from. People willing to share their time and knowledge. I would give up quite a bit to be a part of that IGer’s Gold Coast community.
EXPERTS PANEL TRAINING JESSE JENNINGS
PHYSICAL AND MENTAL TRAINING
WHAT IS THE PERFECT WATER HOUSING SETUP?
There are few realms of photography that can truly put you at the peril of mother nature in a matter of seconds, and if you’re reading this then you probably enjoy one of those realms - surf and ocean photography. I can think of many hobbies and pastimes that are a bit less...life threatening, but we do what we love not because we are afraid of the unknown, but because we are constantly mesmerized and captivated by the ocean, her inhabitants, and the way we flow as one with her. Part of loving what we do is learning to respect the environment we get to do it in; as I find myself continuously drawn to the potential perils of conditions that can change in minutes, I spend much of my time outside of the water preparing for my time in the water through various routines of physical and mental training.
One mistake that a lot of people make when purchasing camera equipment for their first water housing, is that they try and choose a single lens and camera that will cover every possible situation when shooting. Usually something with a massive amount of megapixels, every camera function under the sun, and with a huge battery booster and then sticking a zoom lens on it that has a range from 8mm to 800mm. This will only force you to buy a massive water housing that will end up being very clumsy to handle, and you will spend most of your time trying to figure which of the dozens of buttons to press and which dial to turn, and then getting dragged over the falls trying to get that fisheye image with that massive lens attached.
I like to apply the 1% rule - that even just improving habits and practices by 1 percent can, over time, have a significant impact on performance. From what I eat to how and when I train, I hope to think that each may marginally improve my preparedness in the ocean. My exercise regime includes strength training, long runs, and yoga/mobility training. I find that strength training combined with yoga and mobility helps build and maintain strong muscles and joints that may be thrown around underwater. Long runs and endurance-based practice helps train slowtwitch muscles, which in turn help for those hours-long swims in nasty rip currents. Further, being able to slow your heart rate - instead of panicking - can help you exert less energy when caught on the inside or trying to make it under the lip of the wave hurling over you.
‘Less is more’ and the acronym KISS – ‘keep it simple stupid!’ are the best terms to describe good functional water housing equipment. You would be surprised how few controls the gun photographers have on their water housings. In a perfect world, you would have a dedicated rig for fisheye work with side handles or pistol grip, coupled with a standard sized camera body that shoots 8 frames per second or more. Then a housing that holds a camera with a battery booster ( battery boosters give optimum auto focus and frames per second ) and combined, preferably with non-extending, 24-105mm and 70200mm zooms.
I find that the mental aspect of training is just as important as the physical aspect - ensuring that you are mentally prepared for the challenges that may arise in challenging and/or quickly changing conditions. I try to practice breathwork (again, being able to slow your heart rate), ensure I spend enough time watching and studying the waves where I am about to swim out, and also training myself to genuinely believe I am as prepared as I can be for any situation that may arise.
HOUSINGS DAVE KELLY
Nonetheless, we are entering the ocean at the whim of her power and energy, and part of my mental training is merely understanding that things can go wrong. Although understanding my camera and physical/ mental training help tremendously in ever-changing conditions, we are at the mercy of the ocean and remain just as grateful to get to swim and capture her beauty every day.
For most people their budget will not extend to this unfortunately, so a compromise will need to be made until they can expand their equipment stable. Most housings can be purchased that can be expanded on like adding pistol grips and lens ports as time and budget allows. Try starting off with a smaller rig with a 20mm or 24mm lens or short zoom in that range (with side handles or pistol grip depending on how much you want to spend). And as your experience grows progress to other lenses or add a bigger rig for longer lens work.
SOCIAL MEDIA KAT NIELSEN
IT’S COMMON FOR CREATIVES TO FALL INTO THE TRAP OF ALLOWING SOCIAL MEDIA ALGORITHMS TO DETERMINE THEIR WORTH Digital marketing is ever-evolving, and the amount of work that goes into creating original content is often unseen by the everyday user. It can be easy to feel defeated as progress can be slow, especially when the likes, views, and comments fall short of expectations. Establishing which platforms to invest in and which ones to leave behind will save you a lot of unnecessary work. Consider who your ideal audience is and select one or two platforms that will form part of your digital content strategy. Master these and be open to experimenting with newly introduced features. Remember that a platform like Instagram is only one piece of the marketing/public relations puzzle, not the only part. Sharing with your audience what makes you unique as a creative will help cultivate a community of followers that can relate to the person behind the lens. This forms your unique selling point and will help you stand out from your competitors. Content creation that inspires change and has a purpose beyond what is being sold will help you wade through all the digital noise. Images and videos that connect us through stories and shared values will further set you apart from those that don’t have a defined niche. Weaving these values into your content will begin to attract the right kind of clients and brands who connect with your creative vision. If you are really clear on your reason for being on social media you will find that the work finds you and the followers just won’t matter.
My last tip is don’t rush into purchases. Good research and patience will save a lot of money, disappointment, and heartache!!
EXPERTS PANEL TOPIC FILM CHAD HAMPSON
FOR LOVE OF FILM.
SHOOT PUNTERS FOR PEANUTS
The process of slowing down and really focussing on the subject, lighting, and camera settings, that one click per wave rather than 1000 digital ones is what continues to draw me back to the ocean each time, fins and camera in hand.
Last issue I asked “SO YOU WANNA BE A FULL
never get photographed and swim where photographers
TIME, MONEY MAKING, BARREL CHASING, BIG TIME
are rare. Heck even the most kooky of kooks lucks into the
PHOTOGRAPHER…” This issue I ask…”Well do ya..punk?”
barrel of a lifetime, at least once in their journey, capture
If you don’t get the Dirty Harry reference, please put this
that moment when they appear to tame Mother Nature,
mag down and go watch the classic Clint Eastwood movie!
right before the lip smacks them back to reality…capture
I honestly still get giddy waiting for rolls of film to come back from developing labs, the suspense and surprise of physically seeing images planned come to life through film weeks, sometimes months after the date of exposure is simply so rewarding. The film community around northern NSW/ Southern Gold Coast is well alive, both in and out of the water. Pushing to make each shot count whilst experimenting with different film stocks and settings keeps photography fresh and exciting for me. Through shooting film in the water, I’ve met and connected with some awesome individuals, I thrive on these moments – selling prints is an added bonus. The Nikonos V has been the ultimate workhorse for the past 9 years, these cameras are mental! Built in 1984 and made from one solid brick of alloy it’s a tank, these cameras have been used for photographing fires, sandstorms, war, hurricanes, riots the list goes on. Coming in at just under 900 grams these retro orange rigs are not to be taken lightly, dare I say there are some rare olive green ones out there? Shooting with the rangefinder has been a learning curve, fully manual and having to judge the distance from a certain subject, sometimes at high speed has taken a while to get confident with. Exciting projects in the mix regarding international double exposures with a few specific Nikonos photographers – colour and black and white rolls incoming, stay tuned and keep clicking. Film is alive! 70
BUSINESS ODELL HARRIS
that moment and show it to them as they paddle past, It’s been 3 months since I asked that question…so…what
that my friends as the credit card ad says…is priceless…or
have you done to progress yourself to that goal?
depending on your negotiation skills $30 - $150 plus!
There’s always going to be setbacks and life has an uncanny way of never going to plan…it also has a way of
So there you have it, start charging for your work. Next
sorting it’s self out, but it happens a lot quicker if you’re
time you hear that voice “Hey, yo, did you get that?”
moving in the right direction to help it along, so lets get
Respond with a smile and a “Absolutely! You were ripping
mate!’ Show them the frame and when the inevitable question of how they can get that epic picture of them
There are so many ways to make money from
comes…BAM, right there, NAME YOUR PRICE AND MAKE IT
photography and in this small paragraph of ramblings I’m
throwing you the challenge of choosing one, going all in, and making your first dollar.
I’ve been told to keep my articles from now on to about this many words (actually less, but I think Hannah will let
Shoot punters for peanuts.
this one slide). Go make your $ people! The cash needs a home!
Spend hours bobbing about next to me at the most
You’ve got gear to buy and a publisher to support on
crowded break in the world and unless you’re already
Patreon that won’t pay for himself…oh wait, hangon...lol
professional, you’re probably not likely to sell an image of punter OR pro. On any given day there are at least a
Seriously though…don’t wait another 3 months before
handful of photographers kicking alongside you and a
taking action, fortune favours the bold, or in this case you,
horde of wave hungry riders that expect free images.
you just gotta get out there, get amongst it and get some
I remember not too long ago surfers would collect
water on ya.
clout by screen-shoting as many watermarked images of themselves, by as many different photographers as
they could get per session…so folks, even water marking won’t save you an uncredited social share. What was the lesson…there’s always a lesson…photograph surfers that 71
CONTRIBUTERS THANK YOU TO EVERYONE WHO SENT IN WORK + WORDS
ODELL HARRIS @senseiodell odellharris.com
PARKER HANSEN @parkerinthewater parkerinthewater.com
BRAD HATTON @_bradhatton bradhatton.com
HANNAH JESSUP @hannahjessupphotography hannahjessup.com.au
CHARLY RUSCONI @charly_rusconi charlyrusconi.com
LARISSA CEVALLOS @sweetocean sweetocean.com.au
TONY PALMER @tonypalmer.photos tonypalmer.photos
KEVIN ROM @profarazzi_surf profarazzimedia.com
GRANT L WINTER @salt_water_times saltwatertimes.co.uk
JESSE JENNINGS @jesseaphoto jesseaphoto.com
SHANE ANTALICK @shane_antalick shaneantalick.com
DEON LATEGAN @deonlateganphotographics
BLAKE DICKSON @blakedickson__
TAVIS HEBLER @tav_ocean tavocean.com.au
BRIAN CASTLE @b_u_z_z_e_r_ GEMMA COULDWELL gemma_amy_photography TRISTAN TUFTNELL @tristantuftnell JOSH DAWSON @joshdimages JACQUELINE SCOTT @jacqueline_scott_photography jacquelinescott.com.au KOSTA GIANNOPOULOS @kostagsphoto SIMON SHEPPARD @ragdoll_imagery
@HANNAHJESSUPPHOTOGRAPHY | 72
MARTIN CAPRILE @martincaprile MATT NOEL @saltylens_ci
BOBBY EHLERT @blkjavaphoto blkjavaphoto.com
DYLAN BRAYSHAW @dylan_brayshaw
MARCIA RIEDERER @marciariederer
CHRIS KING @kingflyber
MAT WILLIAMS @rokit7 mathewwilliamsphotography.com
HANNAH PREWITT @hannahprewittphotography hannahprewitt.com
CHAD HAMPSON @grainyshutter
DAVE KELLY @dave_kelly_water_housings12 firstname.lastname@example.org
DAVID POZNIC @davidpoznic davidpoznicphotography.com
KAT NIELSEN @katnielsencreates
DAVE ‘NELLY’ NELSON @nellysmagicmoments liquidimagerystudios.com
f/1.8 | 1/800 | ISO 320 | NIKON D850 | NIKON 50MM f1.8 | AQUATECH HOUSING 73
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