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TRAINING

PROGRAMME 2019

PROFESSIONAL DEVELOPMENT –

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ABOUT US We are the chartered body for public relations and the largest membership organisation for PR professionals in Europe. Our members are held accountable to their employers and the public through the CIPR Code of Conduct. We drive professional standards through the delivery of industry-leading training, qualifications and awards, and through the production of best practice guidance. We operate the PR industry’s leading continuing professional development (CPD) programme and we are the only organisation who can award Chartered PR Practitioner status (Chart.PR).

Follow @CIPR_UK and #CIPRLearn for training updates

cipr.co.uk/training and blogs, tips and advice from our expert trainers.

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OUR TRAINING With 48 subjects and more than 200 dates to choose from in London, Edinburgh, Glasgow, Leeds and Newcastle, this programme has something for everyone. Our training is designed to help improve performance and boost productivity. We work with the best trainers in the field to deliver practical, up-to-the-minute learning that can be applied straight away. We’re renowned for the high quality of our training. We train more than 2,000 PR professionals each year and 99% would recommend us*. We offer courses at these four levels: Beginners

Discover and learn how to apply a range of PR tactics

Advanced

Explore public relations as a strategic discipline

Intermediate Deepen your understanding and develop new approaches All

Suitable for anyone interested in the subject area

*Training evaluation forms Jan – Sept 2018

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IN-HOUSE TRAINING

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IN-HOUSE TRAINING Did you know we can run any of our courses at your premises or a location of your choice anywhere in the world? If you’re after training that is more specific to your team or business, we can tailor our courses to meet your needs or develop a bespoke programme to meet your brief too. Benefits of in-house training: • Flexible learning delivered in a format that works for you

• Targeted and tailored specifically to your team • Cost-effective learning for multiple individuals or teams • In-house delivery minimises time away from the office • Driven by your business goals to ensure content is relevant

and easily applied

• Teams can share problems facing the organisation

without concerns over confidentiality

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OUR CLIENTS ACAS, British Transport Police, The European Commission, Oxford University Press, United Utilities, Virgin Trains and many more. To discuss your training needs or request a quotation, email bespoke@cipr.co.uk.

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OUR COURSES AUDIO VISUAL MEDIA B B B B I

How to create video content for the web Introduction to digital photography Introduction to podcasting Making smartphone videos for social media Smartphone video masterclass NEW

NEW

CRISIS & REPUTATION B I I I A A

Handling media interviews Creating your crisis communications plan Crisis communication Social & digital crisis management Reputation management Risk issues management & crisis

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NEW

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9 9 10 10 11

12 13 13 14 14 15 15

B Beginners I Intermediate

A Advanced All All

DIGITAL PR & SOCIAL MEDIA

B Effective media relations B Google Analytics B PR & SEO B Social media essentials I Content management I Digital media relations I Social media management A Social media strategy All LinkedIn for PR professionals All Paid media management NEW

NEW

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INTERNAL COMMUNICATION

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B I A A

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Introduction to internal communication Change communication Communication & culture Strategic internal communication & employee engagement

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MANAGEMENT & LEADERSHIP

I Account management I Creating a PR strategy I Effective people management A The role of psychology in campaign design All Managing finance & budgets – ICAEW PERSONAL DEVELOPMENT

All Personal branding masterclass All Positive influencing skills All Public speaking & presentation skills All Time management & personal effectiveness NEW

PLANNING, MEASUREMENT & EVALUATION

B Introduction to PR B Introduction to PR strategy & planning campaigns I Measuring & evaluating PR I Planning & managing PR campaigns I Stakeholder engagement All Agile project management cipr.co.uk/training

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PUBLIC AFFAIRS I

Practical public affairs

WRITING & EDITORIAL

B Writing skills for PR I Writing content for company media I Writing for online audiences A Mastering the art of copywriting All Grammar & proofreading skills All Writing better press releases All Writing for impact & creativity

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AUDIO VISUAL MEDIA

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HOW TO CREATE VIDEO CONTENT FOR THE WEB

INTRODUCTION TO DIGITAL PHOTOGRAPHY

This practical course will give you the knowledge and skills to shoot, edit and upload quality video to get your messages across.

 This introductory course will give you the basic skills NEW and knowledge you need to create cool images using your camera or phone.

2-day course suitable for Anyone tasked with producing multimedia content for their organisation. No prior experience or knowledge is needed.

1-day course suitable for Anyone who wants to use their phone or camera to produce captivating images for clients or their organisation.

Topics • How to plan video projects and shoot professional looking footage • Making effective use of video equipment and editing software • How to upload video to web and promote your production

Topics • How to get the best from your phone and camera • Capturing exciting images and engaging portraits • Integrating still images into a multimedia campaign

Level Beginners Dates London: 26-27 Mar, 24-25 July, 20-21 Nov Price Member £600 + VAT

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Level Beginners Dates London: 13 June, 12 Nov Price Member £420 + VAT

Non-member £570 + VAT

Non-member £900 + VAT

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INTRODUCTION TO PODCASTING

MAKING SMARTPHONE VIDEOS FOR SOCIAL MEDIA

 This full day workshop gives you everything you need NEW to get started with podcasting.

Learn how to shoot, edit and upload high definition video reports that look and sound professional using only a smartphone or iPad and a few inexpensive apps and accessories.

1-day course suitable for Anyone interested in launching a podcast for their organisation, or who already has one and wants to improve. Topics • Why your organisation should podcast • Equipment and technical set up, how podcasts work • What makes a good podcast – examples and case studies • Audio editing skills • Planning your podcast and evaluating the results Level Beginners Dates London: 30 Apr, 12 Aug Price Member £420 + VAT

1-day course suitable for Communications professionals with small budgets, those who are travelling light or need to generate video coverage against the clock. Topics • How to capture and edit quality video footage using your smartphone or iPad • How to conduct interviews • How to upload to video hosting sites and social media platforms Level Beginners

Non-member £570 + VAT

Dates London: 21 Feb, 11 Apr, 15 Aug, 28 Nov Price Member £550 + VAT

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Non-member £775 + VAT

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SMARTPHONE VIDEO MASTERCLASS Learn how to produce more complex, dynamic and engaging online videos and how to integrate message management and storytelling into the narrative process. 1-day course suitable for Practitioners who have attended our introductory ‘Making smartphone video for social media’ course or communications professionals and content creators with a working knowledge of mobile video production. Topics • How to tell stories in a compelling way • How to plan more complex video shoots • Getting more from shooting and editing apps Level Intermediate Dates London: 20 Feb, 6 Aug, 27 Nov Price Member £550 + VAT

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Non-member £775 + VAT

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CRISIS & REPUTATION

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HANDLING MEDIA INTERVIEWS

CREATING YOUR CRISIS COMMUNICATIONS PLAN

Discover all the key lessons of media training and practise them on camera in a range of simulated interviews.

Learn how to create an effective crisis communications plan for your organisation in order to safeguard reputation when under threat.

1-day course suitable for Anyone who is involved in, or wants to learn how to handle, print or broadcast media interviews and briefing spokespeople. Topics • Different types of media interview – promotional, issues based and crisis • Preparing spokespeople for print and broadcast interviews • Communicating with impact and authority, and handling awkward questions under pressure Level Beginners Dates London: 14 Mar, 4 June, 10 Sep, 29 Oct Glasgow: 4 July Price Member £475 + VAT

Non-member £625 + VAT

Save £350 when you book Handling media interviews and Crisis communication together. cipr.co.uk/training

1-day course suitable for Any practitioner responsible for devising or revising crisis communications plans for their own or another organisation, or who wishes to know more about approaches to crisis planning. Topics • Different approaches to crisis communication planning • How to devise effective and appropriate key messages • How to plan the resources and facilities you need for an effective and timely response Level Intermediate Dates London: 26 Feb, 2 May, 24 Sep, 26 Nov Price Member £400 + VAT

Non-member £550 + VAT

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CRISIS COMMUNICATION

SOCIAL & DIGITAL CRISIS MANAGEMENT

Gain the knowledge and skills you need to manage communication responses in times of crisis and develop the confidence to deal with major incidents.

 A hands-on course to help you effectively manage NEW digital and social media activity when issues arise or during a crisis. Put your knowledge to the test in a simulated desktop crisis scenario at the end of the day.

1-day course suitable for Spokespeople and those who are likely to be involved in managing crisis communications on behalf of their organisation or a client. Topics • How to create crisis plans • How to communicate with impact and authority, and handle awkward questions under pressure • Stakeholder management during a crisis and how to create appropriate messages, recognising which media channels to use, how, and when Level Intermediate Dates 15 Mar, 5 June, 11 Sep, 30 Oct Price Member £475 +VAT

Non-member £625 +VAT

Save £350 when you book Handling media interviews and Crisis communication together. cipr.co.uk/training

1-day course suitable for Those with a working knowledge of digital and social media who want to learn how to manage these channels during an issue or crisis. Also suitable for delegates with crisis communications expertise who want to update their knowledge to include digital and social media. Topics • Choosing the right digital and social media platforms to use • How to integrate digital and social media into your crisis communications plan • When to respond or intervene • Digital and social media analysis tools Level Intermediate Dates London: 27 Feb, 3 May, 25 Sep, 27 Nov Glasgow: 5 Aug Price Member £475 + VAT

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REPUTATION MANAGEMENT

RISK ISSUES MANAGEMENT & CRISIS

Understand the role of public relations in reputation management and some of the issues surrounding it. Learn how to turn a bad situation around and how to build and maintain a positive reputation.

A strategic course that covers how to embed reputational risk in your organisation’s management processes, prevent crises and mitigate reputational damage.

1-day course suitable for Experienced PR professionals, PR managers and practitioners involved in crisis planning and issues management.

1-day course suitable for Communications managers or senior PR executives who are likely to have strategic involvement in identifying reputational risk, crisis planning, and incident management.

Topics • The importance of reputational management • Reputation as an asset • Approaches to managing and measuring reputation • Assessing reputational risk and minimising threats to reputation

Topics • Managing reputational risk issues before they become crises • The role of social and traditional media in an escalating crisis • Recognising and tackling the organisational cultures that incubate crises

Level Advanced

Level Advanced

Dates London: 22 May, 2 Oct

Dates London: 23 Jan, 16 Apr, 17 July, 8 Oct Edinburgh: 27 Nov

Price Member £400 + VAT

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Non-member £550 + VAT

Price Member £400 + VAT

Non-member £550 + VAT

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DIGITAL PR & SOCIAL MEDIA

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EFFECTIVE MEDIA RELATIONS

GOOGLE ANALYTICS

All you need to know about today’s media landscape, working with journalists and selling-in to the media.

This course provides an introduction to data-driven PR and insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

1-day course suitable for Anyone new to PR, practitioners moving into media relations from other disciplines and anyone who simply wants to refresh their media skills.

1-day course suitable for Anyone who wants to make better use of data contained in Google Analytics.

Topics • The media – who they are, where to find them and why you want to work with them • Storytelling in media relations • Selling-in to the media

Topics • How to set up a GA account and create custom reports • The different types of goals and objectives that can be measured via GA • How to make use of GA’s real-time analytics functionality

Level Beginners

Level Beginners

Dates London: 22 Jan, 27 Mar, 24 June, 13 Aug, 12 Nov Glasgow: 27 June

Dates London: 19 Mar, 26 Sept Edinburgh: 16 July

Price Member £420 + VAT

Price Member £400 + VAT

Non-member £570 + VAT

Non-member £550 + VAT

Save £240 when you book Effective media relations and Digital media relations together.

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PR & SEO

SOCIAL MEDIA ESSENTIALS

A detailed and practical course covering the factors that have an influence on search result rankings.

This course covers all the main digital and social media platforms, explains what they’re capable of and how they can be used by PR professionals and their organisations.

1-day course suitable for Practitioners who want to learn how SEO techniques can gain greater visibility for their PR content; or who now have responsibility for running or commissioning investment in SEO. Topics • Basic SEO concepts and the role of PR in SEO • The key factors that impact Google’s search results • Tips and techniques for improving search result positions • Monitoring the effectiveness of SEO activity Level Beginners

Topics • The use of social media platforms, basic analytical and social media management tools • Looking at the strengths and weaknesses of the way you currently use social media • How to develop a range of social media content ideas and plan a campaign Level Beginners

Dates London: 20 Mar, 18 Sep Price Members £400 + VAT

1-day course suitable for Practitioners who have used social media in a personal capacity or those taking on responsibility for social media as part of their communications role.

Non-members £550 + VAT

Dates London: 29 Jan, 22 May, 10 Sep, 5 Dec Leeds: 5 Sep Price Member £400 + VAT

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Non-member £550 + VAT

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CONTENT MANAGEMENT

DIGITAL MEDIA RELATIONS

This course provides an invaluable guide to creating, curating and distributing content as an integral part of any PR programme.

Practical insight into how journalists and news outlets use social media for their work and how PR & communications professionals can engage with them on these platforms.

2-day course suitable for Anyone responsible for planning, creating and publishing online content.

1-day course suitable for Practitioners who are familiar with social media platforms and who would like to set up their communications team to better engage with journalists and the audiences they interact with.

Topics • The principles of content marketing and how to integrate content into a PR programme • The principles of corporate storytelling • PESO and applying other content marketing tools • How to apply content measurement and evaluation Level Intermediate Dates London: 12-13 Mar, 25-26 June, 30-31 Oct Price Member £550 + VAT

Non-member £775 + VAT

Topics • How newsrooms use social media in their journalism and how journalists use social media • Best practice for online newsrooms • How news outlets are adapting the way they research, report and promote news and content Level Intermediate Dates London: 23 Jan, 28 Mar, 25 June, 14 Aug, 13 Nov Price Member £420 + VAT

Non-member £570 + VAT

Save £240 when you book Effective media relations and Digital media relations together. cipr.co.uk/training

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SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA STRATEGY

This course will help you to plan, manage and evaluate your social media activity and provide practical insight into the most cost effective tools and techniques to use.

Learn how to effectively integrate social media and digital into your public relations strategy and implement best social media practice across your organisation.

1-day course suitable for Practitioners who already have and/or manage work social media accounts and want to strengthen their skills in creating, running and evaluating social media activities.

1-day course suitable for Practitioners who already run social media activity on behalf of clients or organisations and want to integrate social media into the wider communications and marketing mix.

Topics • Choosing the right platforms for your organisation • How to work out whether you are meeting your objectives • Key social media evaluation and measurement techniques

Topics • Best practice planning and management techniques • How to create the optimal mix of social media platforms and drive social media activity • How to integrate social media activity into your overall communications programme • Social media measurement and evaluation techniques

Level Intermediate Dates London: 14 Feb, 8 May, 10 July, 19 Sep, 7 Nov Newcastle: 24 Sep Price Member £400 + VAT

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Non-member £550 + VAT

Level Advanced Dates London: 12 Feb, 3 Apr, 11 June, 6 Aug, 9 Oct, 4 Dec Price Member £400 + VAT

Non-member £550 + VAT

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LINKEDIN FOR PR PROFESSIONALS

PAID MEDIA MANAGEMENT

 This course moves beyond CVs and job-hunting and NEW shows how LinkedIn can be a powerful tool for PR.

 This course will show you how to effectively integrate NEW paid social media into your public relations strategy.

1-day course suitable for Practitioners at any career level looking to better understand and utilise LinkedIn.

1-day course suitable for Those that are running organic social media activity, but want to understand how paid social media can be integrated into the mix.

Topics • Optimizing personal and company pages • Paid, earned, shared and owned content on LinkedIn • When and how to use LinkedIn advertising • LinkedIn in your wider communications strategy Level Intermediate Dates London: 21 Mar, 23 Jul, 29 Nov Leeds: 13 June Price Member £400 + VAT

cipr.co.uk/training

Non-member £550 + VAT

Topics • Best practice planning, management and evaluation techniques for paid social • Full insight into the range of paid social media activity • How to integrate paid social media activity into overall communications Level All Dates London: 6 Mar, 26 June, 8 Oct Price Member £420 + VAT

Non-member £570 + VAT

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INTERNAL COMMUNICATION

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INTRODUCTION TO INTERNAL COMMUNICATION

CHANGE COMMUNICATION

Explore the role of internal communication as part of the broader communications mix. Learn about the scope of internal communication tools, their advantages and limitations.

Gain a solid understanding of how people perceive and respond to change, and explore the role of communication and engagement in helping people move through internal change.

1-day course suitable for Practitioners who are new to the discipline, have limited experience in the field, or who wish to update their skills and knowledge in this area.

1-day course suitable for Practitioners responsible for internal communication, HR professionals and line managers.

Topics • The role of internal communication and how it fits into the broader communications mix • Identifying and engaging with stakeholders • Internal communication tools and tactics

Topics • The role of communication in change, and why engagement matters • Change communication and its responsibilities • Tactics and techniques for communicating different types of change

Level Beginners

Level Intermediate

Dates London: 13 Mar, 25 June, 26 Sep Edinburgh: 3 Oct

Dates London: 17 Jan, 13 Mar, 1 May, 4 July, 5 Sep, 22 Oct, 5 Dec

Price Member £400 + VAT

Price Member £420 + VAT

cipr.co.uk/training

Non-member £550 + VAT

Non-member £570 + VAT

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COMMUNICATION & CULTURE

STRATEGIC INTERNAL COMMUNICATION & EMPLOYEE ENGAGEMENT

Learn how cultures are formed and understand the role that leadership and communication plays in developing a high engagement and high performance environment.

Explore the link between engagement and business performance, and discover how to engage senior management teams and line managers in your internal communication strategy.

1-day course suitable for Experienced practitioners, leaders and professionals working in multicultural settings, who want to explore how effective communication can break down cultural barriers. Topics • Identifying culture – definitions and models plus how to communicate in cross-cultural environments • How to build a shared vision by overcoming barriers • How to reinforce culture through leadership and behaviour Level Advanced Dates London: 14 Mar, 2 July, 6 Nov Price Member £400 + VAT

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Non-member £550 + VAT

1-day course suitable for Experienced comms professionals and those in HR who are responsible for internal comms and staff engagement. Topics • How effective internal comms and staff engagement are critical to business success • How line managers are the vital links between the executive and operational levels • Internal comms strategies against business success Level Advanced Dates London: 6 Feb, 3 Apr, 12 June, 21 Aug, 10 Oct, 10 Dec Newcastle: 13 Aug Price Member £420 + VAT

Non-member £570 + VAT

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Fab time on the @CIPR_UK #changecomms course! Thanks to a great trainer & fellow ‘students’, I’ve got loads of ideas on how to make change comms impactful and engaging. @annique_simpson

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MANAGEMENT & LEADERSHIP

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ACCOUNT MANAGEMENT

CREATING A PR STRATEGY

If you are moving into PR management, this course will help you take responsibility for managing clients and accounts.

Look at practical ways in which a PR strategy can be created and explore how public relations can become an integral part of corporate strategy.

1-day course suitable for Those who are stepping up to an account management role or who are entering the PR profession at middle management level from another communications discipline. Topics • How to organise yourself and others to manage account campaigns • Understanding and influencing clients • Identifying and juggling priorities • Growing account business Level Intermediate Dates London: 27 Mar, 23 July, 19 Nov Price Member £400 + VAT

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Non-member £550 + VAT

1-day course suitable for Practitioners involved in strategic planning and anyone who wishes to improve their strategic planning skills. Topics • How to develop your strategic thinking • The contribution of public relations to organisational decision-making and planning • Effective evaluation processes Level Intermediate Dates London: 5 Feb, 4 Apr, 27 June, 17 Sep, 14 Nov Price Member £420 + VAT

Non-member £570 + VAT

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EFFECTIVE PEOPLE MANAGEMENT

THE ROLE OF PSYCHOLOGY IN CAMPAIGN DESIGN

This course examines self-management and the role of emotional intelligence and personal effectiveness in managing individuals and teams.

This course illustrates how psychology can increase the impact of your campaigns on the attitudes and behaviours of your stakeholders.

1-day course suitable for New or more experienced managers will learn how to get the most out of their people.

1-day course suitable for Practitioners who design and manage PR campaigns which are aimed at changing perceptions or behaviours.

Topics • How to form and develop effective teams • Dealing with conflict and managing underperformance • Issues that affect working relationships • The regulatory environment around employee relations

Topics • How psychology is relevant to PR and communication • The challenges of influencing attitudes and behaviours • How to grab attention, influence attitudes and encourage behaviour change

Level Intermediate

Level Advanced

Dates London: 6 Feb, 19 June, 24 Oct

Dates London: 30 Jan, 21 Mar, 12 June, 30 July, 11 Sep, 14 Nov Leeds: 17 Oct

Price Member £400 + VAT

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Non-member £550 + VAT

Price Member £420 + VAT

Non-member £570 + VAT

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MANAGING FINANCE & BUDGETS This course will help improve your confidence and understanding of finance and figures. 1-day course suitable for Anyone who wants to learn more about finance, gain basic finance management skills and become more confident in their ability to manage finances within their role. Topics • How to read a basic set of accounts • The link between business planning and budgeting • The role of a budget within an organisation and how to monitor it • Fundamentals of finance, its processes, commonly used tools and terminology Level All Dates London: 4 June, 3 Dec Price Member £400 + VAT

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Non-member £550 + VAT

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PERSONAL DEVELOPMENT

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PERSONAL BRANDING MASTERCLASS

POSITIVE INFLUENCING SKILLS

 A personal branding course designed to equip you NEW with the knowledge and tools to make an impact, gain an edge in PR and elevate your professional career.

This course will show you how to negotiate and achieve win-win results through effective communication.

1 day course suitable for Any practitioner looking at how to identify and showcase their specialist skills, strengthen their professional brand and maximise their employability. Topics • The professional audit • Strengthening your online presence • Building your profile • The image you want to present • One-to-one coaching Level All Dates 25 Feb, 17 June, 28 Oct, 2 Dec Price Members £550 + VAT

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1-day course suitable for Anyone who wishes to improve their professional influencing and negotiation skills. Topics • Different negotiation and influencing techniques • Strategic approach to negotiation • Handling difficult negotiations Level All Dates London: 2 May, 18 Sep Price Member £400 + VAT

Non-member £550 + VAT

Non-members £775 + VAT

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PUBLIC SPEAKING & PRESENTATION SKILLS

TIME MANAGEMENT & PERSONAL EFFECTIVENESS

This course will help you become more confident when speaking in front of audiences.

Learn how to eliminate, delegate and streamline your tasks, and examine the reasons why some people procrastinate and what can be done about it.

1-day course suitable for Anyone who wants to overcome a fear of public speaking or learn how to speak with clarity and confidence. Topics • How to create a good first impression • Preparing and structuring your presentation or speech • Maintaining an audience’s attention and interest • Handling difficult questions Level All Dates London: 5 Mar, 11 June, 17 Sep, 11 Dec Edinburgh: 20 Aug Price Member £400 + VAT

Non-member £550 + VAT

1-day course suitable for All practitioners who juggle different responsibilities, deal with time pressures and those who struggle with multi-tasking and procrastination. Topics • How to organise your tasks in order of importance and urgency • Managing stress and anxiety at work and fighting procrastination • Influencing upwards and downwards • Being time effective in meetings and all other communications Level All Dates London: 6 Mar, 25 July, 3 Oct Price Member £400 + VAT

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Learning loads at @CIPR_UK’s social media strategy course today. Fantastic way of sharing best practice across industries! #CIPRLearn. @ColetteHunter1

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PLANNING, MEASUREMENT & EVALUATION

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INTRODUCTION TO PR

INTRODUCTION TO PR STRATEGY & PLANNING CAMPAIGNS

This interactive and hands-on course will give you a solid grounding in public relations.

This course will show you how to produce a professional, strategic PR campaign from scratch.

2-day course suitable for Anyone who is new to PR, whether in-house or consultancy, or from a marketing or administrative background.

1-day course suitable for Those who are taking responsibility for writing a PR campaign plan from beginning to end for the first time.

Topics • The value of public relations to business • The different types of PR disciplines • PR terminology and the role of ethics • Core PR skills: Media relations, writing skills, social media and campaign planning

Topics • Taking and interrogating a brief • How to agree and refine messages • Developing creative ideas that fit strategically • Effective campaign evaluation

Level Beginners Dates London: 7-8 Feb, 24-25 Apr, 18-19 June, 14-15 Aug, 16-17 Oct, 3-4 Dec Price Member £550 + VAT

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Non-member £775 + VAT

Level Beginners Dates London: 17 Jan, 9 Apr, 16 July, 23 Oct Leeds: 24 July Price Member £400 + VAT

Non-member £550 + VAT

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MEASURING & EVALUATING PR

PLANNING & MANAGING PR CAMPAIGNS

This course will take you through the process of setting objectives and choosing the right measures, highlighting the importance of linking PR campaigns to business objectives.

This course will provide you with knowledge of the project management practices and tools involved in public relations campaign management.

2-day course suitable for Practitioners involved in the design and running of PR programmes.

1-day course suitable for Practitioners who are involved in managing campaigns, projects, people and resources.

Topics • The latest global practice in research, planning and measurement • Setting objectives linked to your organisation’s goals and choosing the right measures • The difference between outputs and outcomes • The balance between research, planning and measurement

Topics • Aids and templates for planning and managing campaigns • The importance of research, planning and evaluation in campaign design • Managing people, material and financial resources to achieve campaign objectives

Level Intermediate Dates London: 12-13 Feb, 24-25 Apr, 9-10 July, 16-17 Oct Price Member £550 + VAT

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Non-member £775 + VAT

Level Intermediate Dates London: 30 Jan, 30 Apr, 18 June, 20 Aug, 4 Dec Price Member £420 + VAT

Non-member £570 + VAT

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STAKEHOLDER ENGAGEMENT

AGILE PROJECT MANAGEMENT

This course outlines the notion of a stakeholder and provides best practice advice on how to engage with stakeholders in order to achieve organisational goals.

Develop your project management skills and see how Agile principles and tools can help you to deliver effective, timely and cost effective communication programmes.

1-day course suitable for Anyone who is responsible for stakeholder management within organisations, whether for improving current relationships or for identifying new groups.

1-day course suitable for Practitioners involved in planning and managing communication initiatives and those involved in project managing digital and integrated campaigns.

Topics • How to define, map and prioritise stakeholders • Identify, segment and influence stakeholders • Evaluating stakeholder relationships

Topics • Agile manifesto and principles and its application in PR practice • How to build collaborative and effective relationships with stakeholders and third parties • How to reflect on the success of your communications project and make improvements for future activity

Level Intermediate Dates London: 5 Feb, 2 Apr, 5 June, 20 Aug, 1 Oct, 28 Nov Newcastle: 7 Nov Price Member £420 + VAT

Non-member £570 + VAT

Level All Dates London: 26 Feb, 16 May, 7 Aug, 21 Nov Glasgow: 5 Nov Price Member £400 + VAT

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Non-member £550 + VAT

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PUBLIC AFFAIRS

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PRACTICAL PUBLIC AFFAIRS This course will provide a broad insight into the skills required for lobbying and political communication, dispelling myths and developing your practical skills in public affairs. 1-day course suitable for Those who are new to public affairs but also for experienced communications professionals who wish to know more about how to deal with politics and politicians. Topics • Dealing with the machinery of government, including Parliament and how to influence it • Key milestones in policy and decision-making • The legislative process • The role of media relations and consultation in public affairs campaigns

We can run any public affairs course of your choice on a bespoke basis. Email bespoke@cipr.co.uk to find out more.

Level Intermediate Dates London: 20 Mar, 2 July, 15 Oct Price Member £400 + VAT

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Non-member £550 + VAT

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WRITING & EDITORIAL

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WRITING SKILLS FOR PR

WRITING CONTENT FOR COMPANY MEDIA

Develop and adapt your writing skills for various purposes and audiences with this introduction to effective writing principles and different writing styles.

This practical course shows you how to produce interesting, engaging publications that people want to read.

1-day course suitable for Practitioners with limited PR writing experience as well as more experienced professionals wanting to improve their all-round writing skills. Topics • The key principles of Plain English • Grammar and proofreading skills • Different PR communication tools such as press releases, feature articles, blogs, social media posts and case studies Level Beginners Dates London: 29 Jan, 19 Mar, 15 May, 18 July, 11 Sep, 26 Nov Price Member £400 + VAT

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Non-member £550 + VAT

1-day course suitable for Anyone who has limited experience in producing printed or online corporate publications. Topics • How to find good stories, select the right content and bring ‘dull’ stories to life • How to produce useful briefs and work effectively with contributors • Production schedule and deadlines • How to integrate company messages while keeping stories interesting for the reader Level Intermediate Dates London: 21 Mar, 20 June, 3 Sep, 29 Nov Price Member £400 + VAT

Non-member £550 + VAT

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WRITING FOR ONLINE AUDIENCES

MASTERING THE ART OF COPYWRITING

Anyone who wants to learn how to effectively adapt their writing for digital channels.

This interactive course looks at how copywriting differs from press release and business writing and will demonstrate how to produce memorable copy.

1-day course suitable for Anyone interested in learning about online writing as well as practitioners responsible for content management and producing online copy. Topics • The differences between writing digital and offline content • How to make your online writing scannable, concise and objective • How to write for both humans and search engines • How to create shareable content Level Intermediate

2-day (non-consecutive) course suitable for Experienced writers wishing to sharpen and energise their copy. Topics • How to write copy for different platforms and purposes • The ‘7-stage’ technique to write clear, succinct copy • Structure templates, such as the Inverted Pyramid and AIDA, to aid your writing Level Advanced

Dates London: 13 Feb, 21 May, 14 Aug, 6 Nov Glasgow: 19 Sep

Dates London: 31 Jan & 21 Feb, 26 Mar & 16 Apr, 9 & 30 May, 20 June & 11 July, 4 & 25 Sep, 15 Oct & 5 Nov, 19 Nov & 10 Dec

Price Member £475 + VAT

Price Member £570 + VAT

cipr.co.uk/training

Non-member £625 + VAT

Non-member £795 + VAT

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GRAMMAR & PROOFREADING SKILLS

WRITING BETTER PRESS RELEASES

This practical workshop is packed with examples and exercises that help you understand the important rules of grammar and punctuation so you can quickly spot and correct any errors in your work.

This course will show you how to write effective news releases that communicate your organisation’s messages and help to build its reputation.

1-day course suitable for Anyone who wants to improve or refresh their grammar and proofreading skills.

1-day course suitable for New or experienced professionals looking to produce sharper news releases that get coverage.

Topics • Writing clearly and concisely • Proofread more effectively • Grammar tricks and tips

Topics • Identifying stories and writing news releases of genuine interest to journalists • Developing a journalistic writing style that’s easy to read • Using strong quotes to add value to your message

Level All

Level All

Dates 28 Mar, 1 Aug, 13 Nov

Dates London: 7 Mar, 6 June, 12 Sep, 21 Nov

Price Member £400 + VAT

cipr.co.uk/training

Non-member £550 + VAT

Price Member £400 + VAT

Non-member £550 + VAT

43


WRITING FOR IMPACT & CREATIVITY Learn how to tap into your creativity and inject life into your everyday writing. 1-day course suitable for Anyone writing for a wide range of communication mediums, including online and social media platforms. Topics • How to produce creative, compelling copy that engages your readers • How to write more fluently on any topic, for any purpose • Fresh new approaches to well-worn topics Level All Dates London: 20 Feb, 10 Apr, 30 July, 9 Oct, 11 Dec Newcastle: 8 July Price Member £420 + VAT

cipr.co.uk/training

Non-member £570 + VAT

44


CIPR TRAINERS All of our trainers undergo a rigorous assessment process and continual monitoring of their teaching performance. They are members of the CIPR or their respective professional bodies, and are committed to their own CPD. Read more about our trainers online at cipr.co.uk/trainers.

Alison Arnot FCIPR

Kate Betts MCIPR

Caroline Black Chart.PR FCIPR

Jonathan Boddy FCIPR

Stuart Bruce Chart.PR FCIPR

Di Burton FCIPR

Dannie-Lu Carr

Magnus Carter FCIPR

Maud Davis FCIPR

Leona Deakin CPsychol

cipr.co.uk/training

45


CIPR TRAINERS Lorraine Forrest-Turner MCIPR

Laurel Hetherington FCIPR

Colin Kelly MCIPR

Vivek Mehan FCA

Janey Morrissey

Mandy Pearse MCIPR

Rachel Picken Chart.PR MCIPR

Kerry Savage MCIPR

Andrew Bruce Smith FCIPR

Robert Taylor MCIPR

Dr Stuart Thomson MCIPR

Victoria Tomlinson MCIPR

Margaret Webster

Dr Jon White Chart.PR FCIPR

John Whyte-Venables MCIPR

cipr.co.uk/training

46


Another fantastic @CIPR_UK course yesterday on writing press releases. Can’t wait to start putting everything into practice! #CIPRLearn. @Alita_Pall

cipr.co.uk/training

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PROFESSIONAL DEVELOPMENT –

cipr.co.uk/training

CIPR Training programme 2019  

48 courses for PR and Comms pros covering everything from writing and social media to crisis comms, content creation and PR strategy.

CIPR Training programme 2019  

48 courses for PR and Comms pros covering everything from writing and social media to crisis comms, content creation and PR strategy.