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W E I V R E V O

I. THE NEED II. the product rationale III. MARKET & competitive analysis Iv. 4 P’S V. design & development VI. management & financial plans VII. conclusion


THE NEED


more than

500,000 in the country

70% are in metro manila

r e t cen

l l s t a n c e ag


Hundreds

THOUSANDS

of agencies

in the country

secur

guard

ity

s/agen cies


8,582 in ateneo alone

college students


HOW can we make their busy lives

EASIER?


THE PRODUCT R A T I O N A L E


FIRST in the country differentiation

CONVENIENCE


market & c o m p e t i t i v e a n a ly s i s


industry & competition

SUGAR CONFECTIONERY INDUSTRY


industry & competition

SUGAR CONFECTIONERY INDUSTRY

T N MI


industry & competition

SUGAR CONFECTIONERY INDUSTRY

T N I M

1% SUGAR CONFECTIONERY INDUSTRY


industry & competition

SUGAR CONFECTIONERY INDUSTRY

T N I M

3% MINT

1% SUGAR CONFECTIONERY INDUSTRY


high rivalry among firms


DIFFICULT potential entry of new competitors

high rivalry among firms


DIFFICULT potential entry of new competitors

high

LOW

rivalry among firms

bargaining power of CONSUMERS


DIFFICULT potential entry of new competitors

high

LOW

rivalry among firms

bargaining power of CONSUMERS

THREAT potential development of substitutes


DIFFICULT potential entry of new competitors

LOW bargaining power of suppliers

high

LOW

rivalry among firms

bargaining power of CONSUMERS

THREAT potential development of substitutes


direct competitors

URC-XO

Perfetti van mel-

mentos Kraft-halls

URC-MAXX


INdirect competitors

ENERGY DRINKS

COFFEE


4 P’s Product price place promotions


PRODUCT caffeine (guarana) sugar glucose

water

flavoring


PRODUCT Guarana - Originally from the Amazon - Contains minerals that enhance the performance of caffeine - Contains GUARANINE that lengthens the effect of caffeine - Enhances cognitive performance and mental awareness


PRODUCT CAFFEINE CONTENT

cost

Energy Drinks

50 - 80mg

P16-P18

Coffee

30-60mg

P5

50mg

P5

TURBO Energy Candy


PRODUCT individual

by packs of 30 (for consignment and B2B)


PLACE ENGAGE MARKET FIRST HAND

direct selling

business business

Set up booths in cafeterias, call centers, security offices

PARTNER WITH AGENCIES / OFFICES Sell our products by bulk for the company’s employees.

PLACE IN CAFETERIAS AND STALLS

CONSIGNMENT

5-10% COMMISSION on Total Sales - Sell at Company’s (Treats Co.) SRP.

METRO TENT, METRO WALK, PASIG

bazaars

Will allow group to converse directly with the target market.


PROMOTIONS


PROMOTIONS


PROMOTIONS


PRICE Per batch

in Grams

Batches

Sugar

450

2.2

35/kg

15.75

Glucose

250

4.0

60/kg

15

Guarana

0.065

7692.3

5,857 /500g

0.76

Peppermint

0.05

20000

3,000/kg

0.15

Cooling

0.05

20000

1,300/kg

0.06

Packaging

1000

2,000/kg

0.2

Price - Php

Price per MOLD

Cost/Per piece

31.93

0.63


PRICE Cost

P 0.63

Mark-up (535%)

3.37

Retailer’s margin

1

SRP

P5


DESIGN & d e v e lo p m e n t


PRODUCT

d e v e lo p m e n t

achieve 10% defects improve product quality lower cost structure


PRODUCT

d e v e lo p m e n t MANUFACTURING TRIAL SELLING FOCUS GROUP DISCUSSION ACTUAL SELLING

EVALUATION & COST ANALYSIS


SUPPLIER & distributor d e v e lo p m e n t SUGAR LUCY TUTING flavors (COOLING & PEPPERMINT) VK creative FLAVORS, inc.

glucose mom’s chocolate & goodies

PACKAGING SOFITEC CAFFEINE (Guarana) accolent dried herbs


scheduling

8 Hrs. per DAY

10

cycles daily 6,400 candies

to reach target:

17,500

pcs/mon.

3

working days per month


scheduling

2

measuring BOILING&MIXING

add’l people

FLAVORING COOLING PACKAGING (after all batches)


general manager

FINANCE manager

promotions& advertising manager

PRODUCTION& OPERATIONS manager

EXTERNAL AFFAIRS manager

SALES& MARKETING manager

research& development manager


scheduling - Initial Prototyping - Canvassing FOR suppliers exposition in world trade center

- purchase of supplies needed for production

- factory visit in laguna - briefing and training of employees for proDuction & selling

SEPT


scheduling - Printing of promos - Candy production - trial selling (direct sales) - release of online promos - evaluation of sales and profits

SEPT

OCT


scheduling

- enter metro tent bazaar - distribution of quota sales per member for december

SEPT

OCT

NOV


scheduling

- direct selling to market - selling to call center agenCY

SEPT

OCT

NOV

DEC


scheduling - product selling to all avenues - negotiation with security agency - negotiation with nurse agency - financial summaries - evaluation

SEPT

OCT

NOV

DEC

JAN


development budget PRODUCTION

P27,549.74

OPERATIONS & LOGISTICS

P28,500.01

MARKETING

P11,400

(INGREDIENTS, RAW MATERIALS)

(LABOR, EQUIPMENT, RENT)

(TARPS AND STICKERS)

TOTAL BUDGET INITIAL INVESTMENT /PERSON

P67,449.75 P9,635 =

P10,000


risk assessment RISKS

PROBABILITY

IMPACT

ACTION PLAN

Slow acceptance of target market

MEDIUM

HIGH

Heavy Marketing

Lack of Supply of noncommodity ingredients

LOW

HIGH

Local Backup Suppliers

Ingredient contamination or spoilage

LOW

MEDIUM

Quality control checks

Inconsistency in Product quality

MEDIUM

MEDIUM

SOP’s in acquisition and production

Insufficient number of distribution channels

HIGH

HIGH

Directly cater to target


MANAGEMENT & F I N A N C I A L

p l a n s


S A L E S TOTAL DEMAND

467, 644 units

P R O J E C T I O N S

Conservative Performance Conservative Projection FACTOR Projection (3 MONTHS)

467, 644 /3

33%

51, 440 units


i n co m e

stat e m e n t

NORMAL projections Income Statement NOV

Sales Less Cost of Goods Sold

52,615.00

JAN

2015

118,375.00 1,052,220 (NORMAL92,069.50 PROJECTIONS)

2016

2017

5,261,100.00 26,305,500

-15,495.96

-12,052.42

-137,741.53

-688,707.66

-3,443,538.31

45,727.40

102,879.04

80,017.08

914,478.47

4,572,392.34

22,861,961.69

Salaries Expense

1,866.67

1,866.67

1,866.67

22,400.00

30,000.00

90,000.00

Marketing Expense

4,560.00

4,560.00

2,280.00

100,000.00

220,000.00

400,000.00

Utilities Expense

1,500.00

1,500.00

1,500.00

1,500.00

4,000.00

9,800.00

10,000.00

11,500.00

Gross Margin

(6,887.60 )

DEC

Less Operating Expenses

Rent Expense

-

-

Transportation Expense

2,000.00

2,000.00

2,000.00

42,000.00

100,000.00

300,000.00

Total Expenses

9,926.67

9,926.67

11,646.67

175,700.00

360,000.00

801,500.00

NET INCOME/ LOSS

35,800.73

92,952.38

68,370.42

738,778.47 4,212,392.34 22,060,461.7


i n co m e

stat e m e n t

optimistic projections (20%) Treats. Co Income  Statement For  the  period  ended  2015

NOV

DEC

JAN

2015

2016

2017

Sales

63,140.00

142,050.00

110,485.00

Less Cost of Goods Sold

8,265.38

18,595.15

14,463.11

165,289.84

826,449.20

4,132,245.98

54,874.62

123,454.85

96,021.89

1,097,374.16

5,486,870.80

27,434,354.02

Salaries Expense

1,866.67

1,866.67

1,866.67

22,400.00

30,000.00

90,000.00

Marketing Expense

4,560.00

4,560.00

2,280.00

100,000.00

220,000.00

400,000.00

Utilities Expense

1,500.00

1,500.00

1,500.00

1,500.00

4,000.00

9,800.00

10,000.00

11,500.00

Gross Margin

1,262,664 6,313,320.00 31,566,600

Less Operating Expenses

Rent Expense

-

-

Transportation Expense

2,000.00

2,000.00

2,000.00

42,000.00

100,000.00

300,000.00

Total Expenses

9,926.67

8,426.67

10,146.67

175,700.00

360,000.00

801,500.00

44,947.95

115,028.19

85,875.22

921,674.16

5,126,870.80

26,632,854.02

44,947.95

115,028.19

85,875.22

921,674.16 5,126,870.8 26,632,854

35,800.73

92,952.38

68,370.42

738,778.47 4,212,392.34 22,060,461.7

Operating income

NET INCOME/ LOSS

normal NET INCOME/ LOSS


i n co m e

stat e m e n t

PESSIMISTIC projections ( Treats. Co Income  Statement For  the  period  ended  2015

NOV

DEC

JAN

P3)

2015

2016

2017

Sales

25,257.00

56,820.00

44,196.00

505,068.00

2,525,328

12,626,640

Less Cost of Goods Sold

5,342.09

12,017.96

9,347.87

106,826.63

534,130.61

2,670,653.05

19,914.91

44,802.04

34,848.13

398,241.37

1,991,197.39

9,955,986.95

Gross Margin Less Operating Expenses

Salaries Expense

1,866.67

1,866.67

1,866.67

22,400.00

30,000.00

90,000.00

Marketing Expense

4,560.00

4,560.00

2,280.00

100,000.00

220,000.00

400,000.00

Utilities Expense

1,500.00

1,500.00

1,500.00

1,500.00

4,000.00

9,800.00

10,000.00

11,500.00

Rent Expense

-

-

Transportation Expense

2,000.00

2,000.00

2,000.00

42,000.00

100,000.00

300,000.00

Total Expenses

9,926.67

9,926.67

11,646.67

175,700.00

360,000.00

801,500.00

Operating income

9,988.24

34,875.37

23,201.46

222,541.37

1,631,197.39

9,154,486.95

9,988.24

34,875.37

23,201.46

222,541.37

35,800.73

92,952.38

68,370.42

NET INCOME/ LOSS

1,631,197.39 9,154,486.95

normal NET INCOME/ LOSS

738,778.47 4,212,392.34 22,060,461.7


i n co m e

stat e m e n t

PESSIMISTIC projections ( Treats. Co Income  Statement For  the  period  ended  2015

NOV

DEC

JAN

Sales

16,838.00

37,880.00

29,464.00

Less Cost of Goods Sold

5,342.09 11,495.91

12,017.96 25,862.04

9,347.87 20,116.13

Gross Margin Less Operating Expenses

P2)

2015

2016

2017

336,712.00 1,683,552.00 8,417,760.00 106,826.63 229,885.37

534,130.61 1,149,421.39

2,670,653.05 5,747,106.95

Salaries Expense

1,866.67

1,866.67

1,866.67

22,400.00

30,000.00

90,000.00

Marketing Expense

4,560.00

4,560.00

2,280.00

100,000.00

220,000.00

400,000.00

Utilities Expense

1,500.00

1,500.00

1,500.00

1,500.00

4,000.00

9,800.00

10,000.00

11,500.00

Rent Expense

-

-

Transportation Expense

2,000.00

2,000.00

2,000.00

42,000.00

100,000.00

300,000.00

Total Expenses

9,926.67

9,926.67

11,646.67

175,700.00

360,000.00

801,500.00

Operating income

1,569.24

15,935.37

8,469.46

54,185.37

789,421.39

4,945,606.95

1,569.24

15,935.37

8,469.46

54,185.37

789,421.39

4,945,607

35,800.73

92,952.38

68,370.42

NET INCOME/ LOSS

normal NET INCOME/ LOSS

738,778.47 4,212,392.34 22,060,461.7


B A L A N C E

S H E E T

Treats. Co Balance  Sheet For  the  period  ended  2015

NOV

Assets

DEC

JAN

2015

2016

2017

Cash

74,220.66

157,877.80

219,411.18

884,311.80

4,675,464.90

24,529,880.42

Accounts Receivable

3,580.07

12,875.31

19,712.35

93,590.20

514,829.43

2,720,875.60

Inventory

77,800.73

170,753.11

239,123.53

977,902.00

5,190,294.33

27,250,756.02

Current Assets

Total Currrent Assets Property & Equipment, Net

77,800.73

Total Assets

170,753.11 239,123.53 977,902.00 5,190,294 27,250,756

Liabilities

Total Liabilities

Shareholders' Equity

Paid-In Capital

42,000

42,000

42,000

42,000

42,000

42,000

Retained Earnings, End

35,800.73

128,753.11

197,123.53

935,902.00

5,148,294.33

27,208,756.02

Total Equity

77800.73

170,753.11

239,123.53

977,902.00

5,190,294.33

27,250,756.02

Total Liabilities & equity

77,800.73

170,753.11 239,123.53 977,902.00 5,190,294 27,250,756


C as h

f lo w

stat e m e n t Treats Co. Statement  of  Cash  Flow  Year 3    For  the  period  ended  March  2015        

November

December

January

2015

2016

2017

35,800.73

92,952.38

68,370.42

738,778.47

4,212,392.34

22,060,461.69

Accounts Payable

3,580.07 -

9,295.24 -

6,837.04 -

73,877.85 -

421,239.23 -

2,206,046.17 -

Net Cash from Operations

32,220.66

83,657.14

61,533.37

83,657.14

61,533.37

664,900.62

74,220.66

157,877.80

219,411.18

74,220.66 157,877.80

219,411.18

Cash from Operations

Net income Depreciation Accounts Receivable

664,900.62 3,791,153.10 19,854,415.5

Cash From Financing Activities Paid In Capital

42,000.00

Net Cash from Financing

42,000.00

Cash from Investing Activities   Increase or decrease in Cash

74,220.66

3,791,153.10

19,854,415.52

Cash, beginning of the year Cash, end of the year

-

884,311.80 4,675,464.9

884,311.80 4,675,464.9 24,529,880


f i n raa tni ocs i a l Â

2015

2016

2017

Return on Equity (in %)

17.59

100.30

525.25

Return on Invested Capital (in %)

23.95

136.23

724.28

Net Worth (in PHP)

977,902.00

5,190,294.33

27,250,756.02

This shows that during the first three (3) months of the company’s operations, there is slow growth. There should be rapid growth come the next three (3) years of operations.

payback period < 1 year


CONCLUSION


FIRST in the country differentiation

CONVENIENCE


hank you!

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