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WALK GOOD SIR! Published by Digital & Online Media Soltions (DOMS)

We pay tribute to a legend in his own right! Professor Aggrey Brown’s legacy lives on through CARIMAC’s growth and development! p10

CARIMAC’S EARLY STAGES Since its establishment in 1974, the Institute has made tremendous progress! Learn about the events and visions that laid the foundation for what now is...CARIMAC!

CARIMAC’S DYNASTY Check out just a handful of the CARIMAC family!


Meet the individuals who have played an active role in facilitating the vast advancements of CARIMAC


The 2013 staging of this event promises to bring something new to the table!



THE CARIMAC/AGGREY BROWN DISTINGUISHED LECTURE 6:00PM Planting the seed, watching it grow...


“Development in definition constitutes the reciprocal action

between people and their environment that leads to the actualization of human potential in all its dimensions and to preservation and continuity of the environment as they create society and history.” - Professor Aggrey Brown



Media and the Arts: Tools for Communication Education and Development DISTINGUISHED LECTURER:

Barbara Gloudon



Welcome to the very first issue of CARIZINE! Journey with us as we explore the facets of CARIMAC’s rich foundation.

In this issue, we examine key players in the Institute’s development and acknowledge fruits of the CARIMAC curriculum and their input in the Caribbean society. This issue also pays special tribute to the late Professor Aggrey Brown, who, through his association with CARIMAC, was quite instrumental in projecting the way forward. We also hope that this ezine is able to provide a comprehensive overview of the Institute. You see, there is so much to include in just 16 pages! But, maybe the consise nature will tickle your fancy.

Feel free to visit for helpful media-related information either collected by or authored by Professor Aggrey Brown, which particularly surrounds the Caribbean region.This magazine stands as a magazine component of Aggreypedia. The overall project - relaunching Aggreypedia, documenting and relocating Professor Brown’s physical resource base to UWI’s Main Library, as well as CARIZINE - was undertaken by members of the outgoing batch of Media and Communication undergraduates in the Communication Analysis and Planning (CAP) 2 cohort under the guidance of Miss Charmaine Henry.

What’s Inside

Published by Digital & Online Media Soltions (DOMS)

APRIL 2013



...and now?


The seed has been planted.... now, we’re watching it grow!




TRIBUTE TO PROFESSOR AGGREY BROWN - created by: Michael Christie





12 - 13

Members of this group include: Camille Daniel, Janelle David, Ayeola George, Charmian-Marie Jack, Shavar Maloney, Machel Nicholson and Shaheeda Sylvester. All the best! Do enjoy what we have compiled just for you! PAGE 4


CARIMAC’S EARLY STAGES In 1969, the Jamaican government started looking into the idea of putting a regional media-training center on the island. The school was the answer to the lack of trained media personnel from the region and served to also provide a Caribbean perspective in the regional media landscape, largely run by persons from outside the region. CARIMAC was established as the Caribbean Institute of Mass Communication (the name change came in 1996) by the Government of Jamaica with assistance from the United Nations Educational, Scientific, and Cultural Organization (UNESCO), the Friedrich Ebert Stiftung of Germany, and the Association of Advertising Agencies in Jamaica (AAAJ). Classes commenced in October 1974 with 31 Diploma students. By 1977 a Bachelor of Arts Degree with four (4) specialties- Print, Radio, Television and Audio Visual were being offered. In 1982 CARIMAC scored a first at the University with the establishment of a summer school programme. It would be 20 years before UWI would establish other Summer School programmes at any of its three campuses! In 1990, the semester system was adopted, thus enabling students to choose from a wider curriculum. The Master of Arts in Communication Studies Degree was initiated in 1994. Four years later, in 1998, the undergraduate Degree was revamped. Multimedia and PR specializations were added.


Print changed to Text and Graphic Production which later became Print and Online Journalism. The Audio Visual dept became Social Marketing. Television and Radio evolved into Broadcasting Skills (Television) and Broadcasting Skills (Radio) respectively. Finally, new communications electives were added to reflect industry changes and technological advances. In 2004 a new Master of Arts degree was introduced- Communication for Social and Behaviour Change. The 2005/2006 academic year saw nine candidates enrolled in the M. Phil and PH.d courses in Communication Research. The last cohort for the Bachelor of Arts in Media and Communication will graduate in 2013. Their successors will graduate with degrees in Journalism, Digital Media Production or Integrated Marketing Communication. Those Degree options more succinctly reflect the overlapping and inter-related relationships between the media specializations and the current media landscape. Indeed, CARIMAC is growing with the times. CARIMAC has undoubtedly lived up to the expectations set in 1969 and has ensured that CARIMAC’s mandate to give students a sound background in Caribbean History Politics, Culture, Economics, Sociology and Media and Communication Studies all within the context of understanding development goals, and theory and research is met and exceeded.

...and now?

Recognized internationally as the premier communication school in the English-speaking Caribbean, the Caribbean Institute of Media and Communication (CARIMAC), has seen significant changes in its 39 years of existence.

Located at the University of the West Indies (UWI) Mona campus, in the Department of the Faculty of Humanities and Education, it has evolved from a Diploma offering institution to one that now offers communication courses from the certificate to graduate level as well as short summer courses. The Institute also has a branch in Montego Bay, Jamaica, which also carries out the trend of excellence that CARIMAC has been able to maintain. The institute has two centres of consultation that organize regional seminars, facilitae workshops and provide applied research services. CARIMAC trains students for professional work in print, radio, video, multimedia, public relations, and social marketing. As part of the UWI, CARIMAC has played a significant role in the regions developmental thrust, working with both governmental and non-governmental development agencies within the wider Caribbean. Through the Caribbean Centre for Communication for Development (CCCD) the institute has assisted in communication development in five areas of interest- disaster preparedness and disaster mitigation, HIV/AIDS, violence and antisocial behaviours, education for development and youth gender and vulnerability. CARIMAC via its Caribbean Centre for Excellence in Media has as its mandate to widen access to and raise level of expertise in region’s media industry. CARIMAC is the regional representative in JOURNET - The network of Global Journalism Training Institutions. The Institute offers programmes in other Caribbean territories, such as St. Lucia, Trinidad & Tobago, and Belize, as well as short-term courses and workshops. Another group of great interest in the Caribbean, the Caribbean Environmental Reporters’ Network (CERN), developed out of a training workshop in Jamaica in July 1990. In November 1992, at a follow-up workshop in Barbados put on by CARIMAC and the Caribbean Conservation Association, the concept was formally approved, and CERN was born. CERN is still active today.

The seed has been planted.... now, we’re watching it grow! His vision for the school is for it to be the Communication arm of the University. The school, over its illustrious history, has formed partnerships with organizations around the region and gained international recognition for those efforts. CARIMAC partnered with the Caribbean Chapter of the International Association of Business Communicators (IABC) and the Public Relations Society of Jamaica (PRSJ) to offer the International IABC-Accreditation Public Relations programme, for example.


MEET: THE DIRECTORS Guiding the institute during these periods of change and development were the late Professor Aggrey Brown, CARIMAC’s first director who held the position from 1979 to 2001. Dutch academic Dr. Marjun de Bruin was director from 2001 to 2007. Dr. Canute James served as acting director while she took a sabbatical; he however officially took on the post in 2007. CARIMAC’s current director is Professor Hopetun Dunn who has occupied that post since 2012.

Dr. Everold Hosein

Dr Hosein is a true thinker and this has helped to garner his international clout as his work is global in scope. He was the first person from the Caribbean to act as director at CARIMAC. He served in this capacity between the years 1976 to 1978. Under his leadership, the Institute broadened its scope by assisting in the production of audio visual materials which were used in adult education. At the time the Institute only had a one year Diploma course and a three year degree program. Today, Dr. Hosein, who hails from Trinidad and Tobago, is a Senior Communication Advisor-Consultant at the World Health Organization having garnered a wealth of experience in numerous areas of communications. Some of these include public relations, advocacy, integrated marketing communication, strategic communication and advocacy. He has worked for the United Nations, the World Bank and Emirates Foundation, just to name a few.


Dr. Marjan de Bruin

Dr. Marjan de Bruin created history when she became the first female director of Carimac in 2002. She succeeded Professor Aggrey Brown and functioned in the position for approximately seven years. As a powerful and dynamic woman with decades of experience in the communications field, she was at the forefront of many outreach activities and initiatives generating over a million US dollars in funding in order to aid research. Areas given priority under her charge in order to gain improved coverage and media quality included health journalism and environmental reporting on HIV/AIDS. Her interest in social causes can be attributed to her doctoral studies in social psychology which she completed at the international University of Amsterdam. At Carimac, she functioned primarily in the Print/Journalism department as the head of the unit. De Bruin has also been heavily involved in organisations such as Women’s Media Watch Jamaica and the International Association of Media and Communication Research (IAMCR).

Dr. Canute James The epitome of humility and dedication, Dr. James has been working in the field of Journalism for many years. He was appointed as director of Carimac in 2008 when the then director, Dr. Marjan De Bruin took Sabbatical leave. He worked to ensure that CARIMAC was steadily progressing as an Institute especially in the face of globalization and an evolving media landscape. As a former reporter for the Financial Times of London and editor of the now defunct Jamaica Daily News, he has a repertoire of knowledge about the media industry. His work has awarded him international recognition and accolades. In 1995, he received the Maria Moors Cabot Prize for Journalism from the Graduate School of Journalism at Columbia University in New York. Dr. James, who is a past president of the Press Association of Jamaica, is currently a well respected senior lecturer at the Institute.

Professor Hopeton Dunn A multifaceted intellectual with a plethora of achievements, Professor Dunn is indeed a stickler for excellence. As a distinguished graduate of the Caribbean Institute of Media and Communication (Carimac) and City University, London, he has a keen focus in areas such as policy making and research. Apart from his recent appointment replacing Dr. Canute James as Director of Carimac in 2012, he serves on various councils at the national, regional and international levels. He has authored of many books including, Globalization, Communication and Caribbean Identity.” He is the Professor of Communications Policy and Digital Media at the University of the West Indies, Mona Campus. He is also Chairman of the Broadcasting Commission of Jamaica as well as Secretary-General of the International Association for Media and Communication Research.


The name Professor Aggrey Brown is synonymous with the word media in the Caribbean. His profound impact on the media fraternity both regionally and internationally has been seen in the countless tributes made to the man known simply as ‘Prof’ to many. Winston Aggrey Brown was born on January 1941 on the island of Jamaica. A promising student, he served as head boy at the prominent Cornwall College. He pursued studies at Hamline University in St. Paul Minnesota where he completed a Bachelor of Arts in Political Science. He later became a tutor in the Department of Politics at Princeton University and in 1971 he served as a visiting Assistant Professor in the Department of Afro – American Studies at the City University of New York (CUNY). Professor Brown would go on to complete a Masters of Arts and a Doctor of Philosophy degree in the area of Political Science from Princeton University.

As a director of the Caribbean Institute of Media and Communication (CARIMAC), Professor Brown expanded the curriculum Upon his completion of his degree he offerings and impact of would go on to work at some of the Unit- the Institute through innoed States most prestigious universities in- vative curriculum design. cluding Howard, Rutgers and Stanford. He successfully designed, In 1974 he returned to Jamaica and be- developed and delivered came a lecturer and resident tutor at cutting edge courses in meThe University of the West Indies in the dia and communication. Department of Extra Mural Studies. It was In 1991 he received his prohere that he would begin his work that fessorship at the University would impact the media and communi- and continued his work at cation discipline. In December 1979 he CARIMAC while producwas appointed Acting Director of the ing ground breaking reCaribbean Institute of Media and Com- search in the area of communication (CARIMAC) and in June munication particularly in 1982 was confirmed into the position. Information Communication Technologies (ICTs). In 2002 he was appointed Dean of the Faculty of Humanities & Education where he served until his retirement. Even after retirement Prof. Brown would guest lecture at the UWI at CARIMAC classes.


His numerous works have dealt with issues ranging from communication to social and political issues affecting the Caribbean. His contributions have been referenced by scholars from all over the world and his extensive works have just started to be catalogued by the Main Library at the University of the West Indies. Professor Brown’s work has earned him widespread recognition beyond the boundaries of the media and communication industry. Professor Brown passed away on November 23, 2011 and is survived by his wife, Dr. Suzanne Francis-Brown and two daughter and two sons.






Resilient and radical in his profession, the late John Maxwell was far from the average journalist. Considered by many as a fearless warrior, he fought for press freedom and stood in defense of truth. He strongly believed that the ‘small men’ in society should not be denied their rights to have access to the media. For decades Maxwell was skillful at putting pen to paper and worked for the BBC, Jamaica Gleaner and Sunday Herald. As a distinguished lecturer at CARIMAC for over 15 years, he taught many media professionals, the art of journalism. An environmentalist at heart and author of the book “Agenda 21”, Maxwell was passionate about increasing the awareness of environmental sustainability. In 2010, the media fraternity suffered a great loss, when he succumbed to a long illness. Nevertheless, John Maxwell’s work continues to inspire others the world over. Franklyn “Chappie” St Juste is a Trinidad-born, naturalised Jamaican who has worked in film and photography for the past 54 years. He can be dubbed the most experienced cinematographer working in the Caribbean and CARIMAC has the distinct honour to be called his professional home. Chappie got his first exposure to film through his father while growing up in Trinidad and has shot everything including news, commercials, documentaries and features; one of his most notable achievements being his photography of a significant portion of Perry Henzell’s THE HARDER THEY COME with Jimmy Cliff. His name and talent have also been associated with iconic works including: Children of Babylon, Time of Fury, Marcus Garvey - Toward Black Nationhood, and Land of My Birth all of which he was honoured for regionally. Currently known for his work as senior lecturer in film and television production at CARIMAC, and director of production at the Creative Production & Training Centre; he has left an indelible imprint on film production, archiving and training in Jamaica.

Ms. Faye Ellington adds a unique vibrance and flair to her classes. Her teaching style which is all but traditional is reflective of her personality and talent as a renowned actress. She has been a lecturer in broadcast journalism at CARIMAC, for the past twenty eight years, where she has trained many media professional across the region in areas such as speech & public speaking. Ellington has hosted many television programs and anchored radio programmes in Jamaica for decades. This stalwart of the media has received numerous awards including the prestigious ‘Order of Distinction, Officer Class’ in 1998 for her contribution to journalism.




Passionate and dedicated about her work, she lends assistance to lecturers and students, at both the graduate and undergraduate levels in areas such as research. Currently, Dr. Henderson spearheads one of CARIMAC’s most engaging Master’s programmes-Communication for Social and Behavioural Change. A programme she affirms is unique and the only one offered in the Caribbean which train students to conceptualize as well as design programmes tailored for social and communication change. While completing her PhD at CARIMAC, her research surrounded local and international brand recognition among Jamaican children. This inspired her to produce the 1998 publication ““Tings or Tangs? Foreign Advertising and its Effects on Jamaican Children.”



All CARIMAC associates seemingly have excellence flowing through their veins in the form of their passion for what they do, as well as the Caribbean society. The Institute has played a part in the development of some of the greatest media minds, worldwide, each of which, have a tremendous legacy in their name!

Brilliant and intuitive, this multimedia journalist is the recipient of many awards in the Jamaica media industry. In 2012, the Press Association of Jamaica and the Jamaica Broilers Group awarded him for excellence in online and investigative journalism respectively. Certainly an asset to the multitalented staff of CARIMAC, Beckford trains undergraduate students in online journalism which equips them with the necessary tools and skills required to effectively function in the changing media landscape. In recent times, specifically early in 2013, he has been teaching students via Skype while on a work related assignment in Washington DC. Skype is a software application that allows people to make voice and video calls over the internet. This is indeed a step towards becoming more integrated on a global level and reflects the developments in CARIMAC as an Institute to utilize the latest technologies in fulfilling student needs. The greatness of this CARIMAC graduate can certainly be compared to the great Don LaFontaine. With his smooth, crisp voice, Mr. Atkinson has earned his title as “The Greatest Voice.” As the CEO & President at Coast2Coast Media and Productions Limited, a professional Communications Consultant, Television Broadcaster and Radio Talk Show Host; he is “THE” voice to reckon with. In 2007 he completed a Masters Training Programme in Voice and Speech for Radio and Television and is now an Assistant Voice Tutor at the Creative Production and Training Centre’s Media Technology Institute. He is one of Jamaica’s leading broadcasters and one of the top four voice and speech coaches on the Island.


Thanks for reading! Remember to check for some helpful information, interesting videos and the next issue of CARIZINE!

Till then...



CONTRIBUTORS: Michael Christie Camille Daniel Janelle David Suzanne Francis-Brown Ayeola George Shavar Maloney Machel Nicholson Shaheeda Sylvester Charmian-Marie Jack


Janelle David Charmian-Marie Jack


Charmian-Marie Jack



APRIL2013 2013 APRIL


Issue #1! CARIMAC's development

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