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HOW CAN JITTERY JOE’s INCREASE ITS VISIBILITY TO ATTRACT MORE CUSTOMERS?

Thursday, February 7, 13


GENERATING IDEAS: Random objects

Thursday, February 7, 13

PROCESS


GENERATING IDEAS: Breaking rules

Thursday, February 7, 13

PROCESS


ORGANIZING IDEAS

Thursday, February 7, 13

PROCESS


PROCESS

RATING IDEAS - Optimization How cheap to Will it attract more make? customers?

Is it cool?

Speed of implementation

Is it original?

TOTAL

IDEAS 30

25

15

20

10

100

Selecting a sound that will play in ExLibris building when the order is ready

8

7

10

8

10

825

Whiteboard at exit of Jittery Joe’s - possibility to give feedback to staff

8

6

10

9

10

820

Post-its in to go bags

7

6

10

9

10

790

Encouraging people to draw on their to go bags and instagram their drawings

8

6

10

9

10

820

Weight

Thursday, February 7, 13


BEST IDEAS - Optimization - Brand awareness

PROCESS

- Choice of sound that notifies customer when order is ready - White board on way out to leave a note about order/experience in Jittery Joe’s - Post-its in to go bag so that people can share their experiences while enjoying order - To go bags are made to encourage people to draw on them and Instagram their drawing Thursday, February 7, 13


Optimization - Conceptualizing

PROCESS

JOE   LIKES   TO   SHARE Opportunities to accumulate reward points: - Sound: select a sound that people will like/others will be intrigued by (other customers can like your sounds/replay them on Jittery Joe’s iPad - the more likes/replays the more points are given to you) - Whiteboard: give feedback on your order to help Jittery Joe’s improve (the 5 best feedback comments will be rewarded points at the end of each day) - Post-its: share with random people your experience while enjoying your Jittery Joe’s order (instagram your leave behind to get your points!) - To go bags: draw and Instagram your artwork to share with your friends >>> The person who gets the most reward points by the end of the month will get a free drink of his choice Thursday, February 7, 13


Alex’s experience

1. Going to ExLibris 2. Entering Jittery Joe’s

4. Going to buy book in ExLibris Thursday, February 7, 13

5. Getting order in Draw&Instagram bag

3. Ordering and selecting a sound to be notified when order is ready

6. Leaving feedback on whiteboard

7. Leaving a post-it about experience


PROCESS

RATING IDEAS - Transformation How cheap to Will it attract more make? customers?

Is it cool?

Speed of implementation

Is it original?

TOTAL

IDEAS 30

25

15

20

10

100

Possibility to upload your personal recipe to Jittery Joe’s website and they will prepare it for you

6

9

9

9

10

820

Have booths in SCAD buildings

8

10

8

10

6

870

Orders are picked at random

9

5

8

10

10

815

The person before you orders for you - surprise!

9

6

7

10

10

825

Weight

Thursday, February 7, 13


PROCESS

BEST IDEAS - Transformation - Physical space of Jittery Joe’s

- Possibility to upload/order personal recipe

- Have booths in SCAD buildings - Orders are taken at random from bowls with all possible orders (drinks and food separate). There is a fixed price for food and a fixed price for drinks. Thursday, February 7, 13


PROCESS

Transformation - Conceptualizing

JITTERY   JOE’S   JARS Random orders! - Jittery Joe’s booths in SCAD buildings - Possibility to upload recipe online - Jittery Joe’s will make it - When going to booth, there are three bowls: One is for personal recipes One is for Jittery Joe’s drinks One is for Jittery Joe’s food - You have to pick your order at random.- Prices are fixed and all the same (except when given a discount) >>> If you choose personal recipe you get a free snack bar with your order. If you stick with the first pick you get a 10% discount.

Thursday, February 7, 13


Mariana’s experience

NEW! UPLOAD YOUR

RECIPE

2. Jittery Joe’s booth Selecting order from one of the three bowls and paying fixed price

1.Uploading recipe online

Thursday, February 7, 13


HOW CAN JITTERY JOE’s INCREASE ITS VISIBILITY TO ATTRACT MORE CUSTOMERS? ALEX’s SITUATION - Visibility increased with a work on brand awareness

- Intrigue others (chosen sound played in ExLibris) - Giving feedback/sharing on whiteboard - Sharing experience with random people (post-its) - Sharing with friends (drawing & Instagram on go bag) Thursday, February 7, 13


HOW CAN JITTERY JOE’s INCREASE ITS VISIBILITY TO ATTRACT MORE CUSTOMERS? MARIANA’s SITUATION - Visibility increased on the physical space of Jittery Joe’s

- Encourage people to access website (uploading recipes) / increasing visibility - Increasing visibility with booths in SCAD buildings - Making the experience mysterious yet fun by picking orders at random - Setting a peaceful atmosphere by having fixed prices - will also attract customers if prices are low Thursday, February 7, 13

Jittery Joe's conclusion  

Jittery Joe's conclusion

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