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ALEX wants to enjoy his grandma’s cookie recipe but has not time to make it Why go?

Debit/credit card Going to Jittery Joe’s

Entering Exlibris

Queuing up in Jittery Joe’s

Informing Jittery Joe’s about his special order

Selecting desired ringtone notification

Paying

Going to buy sketchbook in ExLibris

Hearing ringtone

Getting order

Leaving a note about Jittery Joe’s

Finding post-its leaving note about experience

Walking to exit of Exlibris

Drawing on to go bag

Instagraming drawing

? Getting supplies while waiting for order

NOTES SENSORY IMPRESSIONS

ONSTAGE EMPLOYEE ACTION

BACKSTAGE EMPLOYEE ACTION

EMOTIONS

Touch/Hearing: Pushing the door to come in/ Greeted by Exlibris

Greeted by ExLibris staff

Putting chairs out

Unfreezing food Buying necessary ingredients

Hopeful

Hearing: Greeted by Jittery Joe’s staff

Greeted by Jittery Joe’s staff

Preparing specialized orders

Attentive

Hearing: Selected ringtone Jittery Joe’s staff and customer interaction “Hi what can I get for you? - I had a special cookie order - Ok, please select a ringtone that will notify you when they are ready.” Heating up specialized orders

Playing ringtone

Positive

Touch: Grabbing order

Employee preparing order making drink

Cleaning, sweeping, moping

Taste: Eating/drinking order

Jittery Joe’s staff playing ringtone

Closing café

Cleaning

Hopeful

Counting money made during the day and making sure it fits with the number of orders sold

Satisfied

Ordering ingredients/ frozen food (every week)

Wants to share experience


Jittery Joe's blueprint optimizing