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MARKETING REPORT OCTOBER 2013

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EVENTS

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LAUNCH EVENT IN PARIS MUSÉE JACQUEMART-ANDRÉ, 3RD JULY 13, HAUTE COUTURE WEEK

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LAUNCH EVENT IN PARIS CELEBRITIES FROM LUXURY, FASHION & MEDIA

Carine Roitfeld & Alex Savelli

John Nollet & Milla Jovovich

Olivia Palermo

Alex Savelli, Inga Savits & Alexis Mabille

Patrick Demarchelier & Astrid Munoz

Julia Restoin Roitfeld 4


LAUNCH EVENT IN PARIS CELEBRITIES FROM LUXURY, FASHION & MEDIA

Eugénie Niarchos

Marie Beltrami, Alexis Mabille & Inga Savits

Bianca Brandolini, Carine Roitfeld & Eugénie Niarchos

Virginie Courtin Clarins 5


PR LAUNCH IN ASIA DURING WATCHES & WONDERS ASIA HAUTE HORLOGERIE EXHIBITION, SAVELLI MET MORE THAN 70 JOURNALISTS: - Majority, 50 of them, came from China - Great variety of the Press: dailies, weeklies, monthlies, bloggers, TV FASHION – LIFESTYLE - BUSINESS – TECH - WATCH & JEWELLERY

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PR LAUNCH IN ASIA DURING WATCHES & WONDERS ASIA HAUTE HORLOGERIE EXHIBITION, SAVELLI MET MORE THAN 70 JOURNALISTS

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POINTS OF SALE

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EUROPEAN LUXURY RETAIL PARTNERS LUXURY DEPARTMENT STORES OR LIFESTYLE BOUTIQUES WITH AN INTERNATIONAL CLIENTELE

FRANCE Printemps Haussman, Paris

Colette lifestyle store, Paris

UNITED KINGDOM Harrods, London

ITALY Harrods Pop-Up, Porto Cervo

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DISTRIBUTION: UNITED KINGDOM SAVELLI AT HARRODS, LONDON COUNTER IN THE JEWELLERY ROOM / THEO FENNEL POP UP IN THE WATCH ROOM - DECEMBER

IN-STORE

WINDOWS

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ADVERTISING HIGHLIGHTS

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OUTDOOR ADVERTISING SAVELLI BILLBOARD AT PRINTEMPS, PARIS

MEDIA CAMPAIGN IN LONDON WILL BE LAUNCHED IN AUTUMN 2013

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EDITORIAL COVERAGE

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SAVELLI MEDIA COVERAGE

July 2013

Olivia Palermo.

Milla Jovovich.

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SAVELLI MEDIA COVERAGE

(http://ad.uk.doubleclick.net/click;h=v8/3e3c/0/0/%2a/h;257983331;00;0;54942404;3454728/90;54609345/54494326/1;u=;~sscs=%3fhttp://www.harpersbazaar.co.uk/latestnews/the-fashion-issue-natalia-vodianova-september-2013)

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< HOME (/) / < FASHION (/FASHION/) / < FASHION INSIDER (/FASHION/INSIDE/) / THE HAUTE COUTURE PHONE

(/fashion/inside/aw13--­ trends--­ a--­z ) TRENDS A--‐Z (/FASHION/INSIDE/AW13--‐ TRENDS--‐A--‐Z)

THE HAUTE COUTURE PHONE by Julie-Anne Dorff / 2 August 2013 /

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(/fashion/inside/watch--­ behind--­ the--­ WATCH: RUTH scenes--­ WILSON ruth--­ (/FASHION/INSIDE/WATCH--‐ BEHIND--‐THE--‐Swilson) CENES--‐ RUTH--‐WILSON)

MOST P

Following their  debut  a t  Paris  Couture  Week,  Savelli’s  luxury  a ndroid  powered  haute  phones  a re  now available  from  the  Harrods’  Fine  J ewellery  Room. Swiss  l uxury  brand  Savelli  (http://www.harpersbazaar.co.uk/video/celebrity/savelli--­b ehind--­the--­scenes? click=main_sr)  fuses  t echnology  with  rare  stones,  exotic  skins,  and  p recious  metals  to  c reate  an  exquisite collection  o f  phones  d esigned  especially  for  women.

(/beauty--­health/ten--­of--­the moisturisers--­130179)

The line  comprises  1 1  smartphone  models,  with  a  style  to  suit  every  taste,  from  contemporary  sleek  pieces such  as  Black  Sport  –  which  b oasts  a  l uxurious  b lack  alligator  skin  cover  –  t o  t he  g lamorous  Champagne Diamonds  model,  which  i s  set  with  3 95  white  and  cognac  d iamonds  o n  satin.

August 2013

French fashion  model  Julia  Restoin  Roitfeld  (http://www.harpersbazaar.co.uk/fashion/inside/in--­ conversation--­with--­j ulia--­restoin--­roitfeld?click=main_sr)  is  Savelli’s  muse  and  she  also  stars  i n  t he  luxury brand’s  campaign,  which  was  shot  b y  l egendary  fashion  p hotographer  Patrick  Demarchelier.

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(/beauty--­health/ten--­of--­the powders--­80543)


SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE 20/09/13

Le smartphone deviendra-t-il le prochain bijou de luxe ? - ELLE.be

ELLE/ Mode / Objet du dé ELLE/ Mode / Objet du désir / Le smartphone deviendra-t-il le prochain bijou de luxe ?

20/ 09/

20/ 09/ 13

LE SM A RTP LE SM A RTPHONE DEV IENDRA -T-IL LE PROCHA IN BIJOU DE LUX E ? ? 20/ 09 / 1 3 Share Share Share Share More 0 ELLE/ Mode / Objet du désir / Le sm artphone deviendra-t-il le prochain bijou de luxe ?

Share Share Share Share More 0

LE SM A RTPHONE DEV IENDRA -T-IL LE PROCHA IN BIJOU DE LUX E ?

Rec Recherchez Rech erchez

Follow US ON Follow US ON

En lançant le prem ie En lançant le prem ier sm art phone façonné com m e une pièce de haut e joaillerie, la m arque Savelli fait ent rer le

t éléphone dans le co

En lançant le prem ier sm art phone façonné com m e une pièce de haut e joaillerie, la m arque Savelli fait ent rer le t éléphone dans le coffret à bijoux.

t éléphone dans le coffret à bijoux.

Avec sa toute prem ièr

Avec sa toute prem ière collection « Jardin Secret », uniquem ent conçue pour les fem m es, Alessandro Savelli a concrétisé son

Avecrêve sa toute prem collection « savoir-faire Jardin Secret », uniquem ent conçue pour les fem m es, Alessandro Savelli a concrétisé sonrêve de réunir la tech de réunir la ière technologie et le joaillier. rêve de réunir la technologie et le savoir-faire joaillier. Concrèt em ent , à quoi ressem ble ce sm art phone ?

Concrèt em ent , à q

Concrèt em ent , à quoi ressem ble ce sm art phone ?

Totalem ent conçu de A-Z par la m arque im plantée en Suisse, il ne ressem ble à rien de connu. Si, on rem arque tout de suite

Totalem ent conçu de

que c’est un téléphone, on est vite intriguée par sa facture. Totalem ent en courbes et en m atériaux précieux: diam ants blancs,

Totalem ent conçu de A-Z par la m arque im plantée en Suisse, il ne ressem ble à rien de connu. Si, on rem arque tout de suite que c’est un téléphon or rose sculpté et poli, cristal de saphir, python…

or rose sculpté et pol que c’est un téléphone, on est vite intriguée par sa facture. Totalem ent en courbes et en m atériaux précieux: diam ants blancs, Au niveau deetl’allure, il y’ en de a pour touspython… les goûts. La collection, com posée de onze m odèles, est divisée en trois gam m es (du or rose sculpté poli, cristal saphir,

Au niveau de l’allure, www.elle.be/fr/9111-smartphone-deviendra-t-il-prochain-bijou-luxe.html

1/4

Au niveau de l’allure, il y’ en a pour tous les goûts. La collection, com posée de onze m odèles, est divisée en trois gam m es (du

www.elle.be/fr/9111-smartpho www.elle.be/fr/9111-smartphone-deviendra-t-il-prochain-bijou-luxe.html

September 2013

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SAVELLI MEDIA COVERAGE China

September 2013

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SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE

July 2013

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PR COVERAGE SAVELLI FEATURED IN THE BOOK “THE LUXURY ALCHEMIST”

The book focuses on how to take an idea and transform it into a luxury brand and success story. The author, Ketty Pucci-Sisti Maisonrouge, shares some of her experiences with the world’s leading luxury brands as well as her own personal and recent journey in launching a new brand since its conception, SAVELLI!

KETTY PUCCI-SISTI MAISONROUGE is the founder of KM & Co., consulting agency specializing in Luxury Innovation. Her extensive client list has included Chaumet, Christofle, Damiani, Trussardi, Puiforcat, the Italian Trade Office, Hermès, Escada, and La Biennale des Antiquaires. She is also the co-founder and board member of Savelli ; a board member of J. Mendel; and a senior advisor to The Gores Group. In 2004, Maisonrouge joined the Columbia Business School faculty as Adjunct Professor and teaches the master class "Marketing of Luxury Products."

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SAVELLI MEDIA COVERAGE

Fall 2013

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SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE

July 2013

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PRINT ADVERTISING CARINE ROITFELD FASHION BOOK

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SAVELLI MEDIA COVERAGE

Fall 2013

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SAVELLI MEDIA COVERAGE

October 2013

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SAVELLI MEDIA COVERAGE

September 2013

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SAVELLI MEDIA COVERAGE

July 2013

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SAVELLI MEDIA COVERAGE

September 2013

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SAVELLI MEDIA COVERAGE

October 2013

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SAVELLI MEDIA COVERAGE

BLACK YELLOW MAGENTA CYAN

Fall 2013

30815_INT@0036.pgs 19.09.2010 14:47 ARC

BLACK YELLOW MAGENTA CYAN

30815_INT@0037.pgs 19.09.2010 15:39 ARC

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SAVELLI MEDIA COVERAGE

October 2013

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SAVELLI MEDIA COVERAGE

October 2013

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SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE

October 2013

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SAVELLI MEDIA COVERAGE

June 2013

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SAVELLI MEDIA COVERAGE

October 2013

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SAVELLI MEDIA COVERAGE

July 2013

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SAVELLI MEDIA COVERAGE

September 2013

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SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE

August 2013

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SAVELLI MEDIA COVERAGE

July 2013

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SAVELLI MEDIA COVERAGE

July 2013

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SAVELLI COVERAGE IN SOCIAL MEDIA INSTAGRAM

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SAVELLI COVERAGE IN SOCIAL MEDIA INSTAGRAM

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SAVELLI COVERAGE IN SOCIAL MEDIA INSTAGRAM

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SAVELLI COVERAGE IN SOCIAL MEDIA TWITTER

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SAVELLI COVERAGE IN SOCIAL MEDIA

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Marketing Report - 18th October 2013  
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