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charlotte peterswald for property

marketing your home with style and creativity

elevating the art of real estate


two years running #1 agency in tasmania! Charlotte Peterswald for Property has won the State Winner Award - Tasmania in the RateMyAgent 2018 Agent of the Year Awards for the second year runnning. These awards are the largest real estate awards in Australia, recognising those agents and agencies that have ranked the highest as voted by you. “The RateMyAgent Agent of the Year Awards are the only awards which use verified customer reviews and feedback, so they’re an honest gauge of the customer service an agent has provided,” said RateMyAgent CEO & Co-Founder, Mark Armstrong. “These awards are the only industry awards to put sellers’ needs first, using customer reviews as a leading indicator of an agent’s success over 2017.”


welcome to our world

Charlotte Peterswald for Property is an award winning boutique real estate agency represented by highly motivated, resourceful and successful real estate professionals. Formed in 2004, the Directors together with agents, work collectively to give their clients the best possible real estate buying and selling experience in Hobart and surrounding areas. At the core of our business philosophy is a commitment to extraordinary service, co-operation, honesty and communication.

“

A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so. M Gandhi


your marketing plan...

interior stylist consultation

3D showcase

aerial video

4

2

house size: land size: council rates: water rates: year of construction:

2+ 541 sqm 2.07 ha $ 3000 pa approx $ 750 pa approx 1984

url:/charlottepeterswald.com.au/66acton

sandy bay 28 main street >> distinguished contemporary living

sandy bay 28 main street

inclusions >> • • • • •

all fixed floor coverings, light fittings and window furnishings electric stove dishwasher all pool cleaning and filtration equipment (as inspected) wood heater

contact >> brian watchorn 0419 579 115 brian@charlottepeterswald.com.au

Privately positioned and elevated to take in majestic views of both Ralph’s Bay and Frederick Henry Bay the flexible floorplan has been designed with family living in mind offering multiple generously proportioned living spaces. A semi open plan kitchen, dining room and family room that opens onto the pool pavillion acts as the social hub of the home. The formal lounge with open fire place, study, rumpus and playroom provide valuable additional living areas and allow family members to gather together or enjoy quiet time away from the main space. The use of natural materials throughout the interior complements the surrounding landscape and wood heating and hydronic floor heating ensures warmth and comfort

during the cooler months. The master suite incorporates an ensuite and BIR. Five additional bedrooms, most with BIR are serviced by two central bathrooms.

charlotte peterswald for property

Leafy landscaped native gardens surround the home, with a paved courtyard, patio and gazebo ensuring indoor/outdoor living. A double carport provides undercover parking and a workshop at the rear of the pool pavilion will appeal to those seeking extra space to tinker at hobbies.

6224 7090 24/93 salamanca place, battery point

Less than 20 minutes to the CBD and conveniently located within minutes of the Lauderdale Primary School, Hill Street Grocer and beautiful beaches, this is a magnificent opportunity to acquire the perfect family lifestyle!

charlottepeterswald.com.au

charlotte peterswald for property

charlottepeterswald.com.au

‘QR code’ scan services

elevating the art of real estate

vibrant colour brochures

just listed south arm 99 blessington

another wanted for buyers still looking in this area

charlotte peterswald for property

If you are considering selling, please contact Kim for a free no obligation marketing appraisal. Kim will provide a detailed valuation and a marketing strategy best suited to your property to achieve the best outcome for you.

contact: kim morgan 0408 297 440 kim@charlottepeterswald.com.au

charlotte peterswald for property

24/93 salamanca place, battery point, tas 7004

p: 6224 7090

e: sales@charlottepeterswald.com.au

6224 7090

w: charlottepeterswald.com

24/93 salamanca place, battery point charlottepeterswald.com.au

‘just listed’ and ‘just sold’ flyers

plasma and LCD diplays


professional photography and graphic design

architectural floorplans

charlottepeterswald.com realestate.com.au realestateview.com.au domain.com.au allhomes.com.au homely.com.au

up to 6 websites

your home on show with dynamic street signs

realestate.com.au premiere property

our in-house magazine ‘vibe’

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2

2+

house size: 541 sqm land size: 2.07 ha council rates: $ 3000 pa approx water rates: $ 750 pa approx year of construction: 1984 url:/charlottepeterswald.com.au/66acton

sandy bay 28 main street >> distinguished contemporary living

Privately positioned and elevated to take in majestic views of both Ralph’s Bay and Frederick Henry Bay the flexible floorplan has been designed with family living in mind offering multiple generously proportioned living spaces. A semi open plan kitchen, dining room and family room that opens onto the pool pavillion acts as the social hub of the home. The formal lounge with open fire place, study, rumpus and playroom provide valuable additional living areas and allow family members to gather together or enjoy quiet time away from the main space. The use of natural materials throughout the interior complements the surrounding landscape and wood heating and hydronic floor heating ensures warmth and comfort

during the cooler months. The master suite incorporates an ensuite and BIR. Five additional bedrooms, most with BIR are serviced by two central bathrooms. Leafy landscaped native gardens surround the home, with a paved courtyard, patio and gazebo ensuring indoor/outdoor living. A double carport provides undercover parking and a workshop at the rear of the pool pavilion will appeal to those seeking extra space to tinker at hobbies. Less than 20 minutes to the CBD and conveniently located within minutes of the Lauderdale Primary School, Hill Street Grocer and beautiful beaches, this is a magnificent opportunity to acquire the perfect family lifestyle!

charlottepeterswald.com.au

buyer database

new listings eMagazine


listing with us

When you list your property for sale with us, we will be delighted to provide the following value added services in your marketing package and ask for only a small one off marketing establishment contribution from you.

realestate.com.au - 45 day premiere property real estate guide - third page module 3D showcase aerial video professional graphic design professional photography stylish colour sign board unlimited premium brochures floorplan up to 6 websites with slide show interior stylist slide display screens QR codes just listed flyers certificate of title our in-house magazine ‘vibe’, social media platforms and database digital mail out

TOTAL VALUE

$4,490 $1,990.00

DISCLAIMER: charlotte peterswald for property agree to offer the above listed services as part of our inclusive marketing program for your property, up to the amount stated. However, if you decline to utilise any of these services the cost of same is not transferable against any other fees or charges.


6224 7090

charlotte peterswald for property

24/93 salamanca place, battery point

charlottepeterswald.com.au @charlottepeterswaldforpropertyhobart

@charlottepeterswaldforproperty

dodges ferry 21 okines road contact john morgan and nick morgan

3D showcase 4

2+

2+

On Show Friday 5.00 pm - 5.45 pm

On Show Saturday buyers looking in the $520,000+ price range should inspect house size 200 sqm

10.00 am - 11.00 am

land size 1 ha

sunny, spacious, peace, privacy This peaceful and private property set upon 1ha (2.5 acres) of land offers panoramic mountain and leafy water views, and is only minute’s drive to surf and family friendly beaches. This modern four-bedroom home offers an inviting master bedroom that comprises a walk in robe, en-suite with spa bath, separate shower and twin vanities. 3 double bedrooms all with built ins, a bathroom, separate toilet and laundry complete the children’s wing of the home. The spacious kitchen and open plan living room are complimented by a large northerly facing deck along with a rear enclosed timber patio making this home ideal for flexible living and entertaining. A separate garage/rumpus/man-cave offers additional living space with wood heater, bar and storage.

dodges ferry 21 okines road contact john morgan and nick morgan

4

2+

2+

On Show Friday 5.00 pm - 5.45 pm

On Show Saturday buyers looking in the $520,000+ price range should inspect

10.00 am - 11.00 am

dodges ferry 21 okines road

4

2+

2+

kim morgan 0408 297 440 brian watchorn 0419 579 115 garry quan 0403 218 444 craig anderson 0428 449 843

buyers looking in the $520,000+ price range should inspect

sunny, spacious, peace, privacy

This peaceful and private property set upon 1ha (2.5 acres) of land offers panoramic mountain and leafy water views, and is only minute’s drive to surf and family friendly beaches. This modern four-bedroom home offers an inviting master bedroom that comprises a walk in robe, en-suite with spa bath, separate shower and twin vanities. 3 double bedrooms all with built ins, a bathroom, separate toilet and laundry complete the children’s wing of the home. The spacious kitchen and open plan living room are complimented by a large northerly facing deck along with a rear enclosed timber patio making this home ideal for flexible living and entertaining. A separate garage/rumpus/man-cave offers additional living space with wood heater, bar and storage.

contact john morgan and nick morgan

On Show Friday 5.00 pm - 5.45 pm

On Show Saturday 10.00 am - 11.00 am

nick morgan 0417 486 013 nina schubert 0404 998 809 abi freeman 0438 291 301

This peaceful and private property set upon 1ha (2.5 acres) of land offers panoramic mountain and leafy water views, and is only minute’s drive to surf and family friendly beaches. This modern four-bedroom home offers an inviting master bedroom that comprises a walk in robe, en-suite with spa bath, separate shower and twin vanities. A separate garage/rumpus/man-cave offers additional living space with wood heater, bar and storage.

debbie heron 0408 146 813 john morgan 0418 122 241 harry coomer 0448 544 100

real estate guide advertising package

aerial video


property

styling

Increase the value of your property and potentially reduce the sale time using our interior stylist or property stylist. Impeccable presentation can make a huge difference when placing your house on the market. Equally as important is the creation of a warm and inviting atmosphere that will allow prospective purchasers to develop an emotional connection with your home, enabling them to imagine themselves living there. We offer the services of our in-house interior designer at no charge. Damian provides a report containing suggestions to facilitate the best presentation of your property with an emphasis on maximising size and space. We also provide solutions for vacant properties with the assistance of property stylists Shift by Design and Home Plus Style. We can arrange to stage your vacant home with rental furniture to provide an appealing first impression. Both these companies provide packages to suit most budgets and offer a comprehensive range of modern and vintage furniture, homewares and accessories.


professional

photography

Photography is an essential element of real estate marketing. The majority of today’s home buyers use the internet to search for properties making professional photographs an important barometer in searching for a home online. At Charlotte Peterswald for Property, we recognise that great photography can capture incredible interest from buyers. Our professional photographer has the skill to always show a property at its very best.


drone

technology

At charlotte peterswald for property we are constantly looking for new technologies to add to our existing suite of marketing products, which is why we are excited to work exclusively in conjunction with Locky Gardner from Aerial Vision Australia to produce marketing videos for our listings which are then linked to your property’s page on our website. Our property consultants work with Locky by providing a voice over to his spectacular “eye in the sky� aerial footage, offering a more interactive way of engaging with prospective buyers by marketing not only the key features of your property, but also your suburb and surrounds. We are the only residential sales agency in Tasmania offering this dynamic marketing solution and we have received extremely positive feedback from our clients who appreciate the point of difference it gives their property in the competitive online marketing sphere. In fact, many of our past clients have made the decision to list their property with us based solely on our capacity to offer this advertising feature and we can also attribute many mainland purchasers to our use of this technology.


architectural

floorplans

We employ a professional draftsman to produce the floorplan of your property with accurate measurements. Floorplans include north orientation, dimensions of each room, total house size, out-buildings and courtyards. Floorplans are featured in our brochures and websites where virtual floorplans are created to merge with photos. Floorplans are used in all facets of marketing your property.


3D showcase Our investment in the Matterport 3D Showcase from the United States allows us to offer a significant point of difference to our clients, by creating high quality, immersive 3D models for your home’s listing. Our graphic designer will come to your property and photograph it using the Matterport camera to capture each room and create an interactive floorplan that once uploaded on our website, will allow our website users and prospective purchasers to take a “virtual walk” through your home, to explore and discover it for themselves, encouraging greater buyer engagement and a unique, interactive experience.


up to

6 websites

When listing with charlotte peterswald for property your property is featured on up to six websites. Each website includes comprehensive information about your property including a ‘digital on show’ video clip, floorplans and displaying scheduled open home times. There are also a range of options on realestate.com.au that offer extended exposure by providing ‘e-brochures’ and feature, highlight and premier property status.

social media Social media is a powerful way for us to reach tech-savvy buyers and sellers from across the globe. From placing listings on Facebook and Instagram to posting videos on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. Our goal is to increase the impact and visibility of your home to garner the widest exposure from the start. With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home.


realestate.com.au Realestate.com.au enjoys an audience of more than 3 million visitors every month, they visit us 7 times a month, spending approximately 87 minutes each month making it a vital element of our marketing campaigns.

Be seen on all devices 24/7. When you advertise your property on realestate.com.au, your ad will be seen across desktop, smart phones and tablets.

premiere property All our listings are launched onto realestate.com.au as Premiere Property listings, the ultimate advertising option on realestate.com.au. This ensures your home will be seen first by more buyers, will have the biggest ad and will rotate to the top of your suburb listing every 15 days to ensure new buyers see your property. Premiere Property listings capture 20 times more views than a standard ad.

standard ad feature property 2 times more views highlight property 7 times more views premiere property 20 times more views


property

brochures/flyers

Professional designed and meticulously crafted, our property marketing collateral is availble in a variety of sizes to accommodate the needs of any home.

Charlotte Peterswald for Property’s standard is to always use professional photography and printing. The quality of these photographs, print and layout enhance a buyer’s perception of value and help create a strong impression for your property.

Our gate-fold double sided brochures present your property to potential buyers with information such as architect drawn floorplans, large colour photos and a detailed narrative on your property.

charlotte peterswald for property

charlotte peterswald for property

charlotte peterswald for property

JUST LISTED

JUST LISTED

JUST LISTED

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4

2

2

4

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LAUDERDALE

LAUDERDALE

LAUDERDALE

buyers looking in the $550,000+ price range should inspect

buyers looking in the $550,000+ price range should inspect

buyers looking in the $550,000+ price range should inspect

your invitation to inspect... saturday 11.00 am - 11.45 am

your invitation to inspect... saturday 11.00 am - 11.45 am

your invitation to inspect... saturday 11.00 am - 11.45 am

12 balook street

12 balook street

12 balook street


elevating the art of real estate charlotte peterswald for property inclusions >> • • • • • • • •

all fixed floor coverings all electric light fittings all window furnishings Ariston stove Miele dishwasher Miele rangehood garden boxes Heat pump

contact >> brian watchorn 0419 579 115 brian@charlottepeterswald.com.au

charlotte peterswald for property 6224 7090

24/93 salamanca place, battery point charlottepeterswald.com.au


charlottepeterswald.com

dynamic

street signs

Our stylish colour signboards are designed to appeal directly to buyers the moment they are outside your property, to captivate and draw them in. Our signboards offer an added marketing service by scanning a QR code whereby purchasers can view additional photographs and information via our website.

37 colville street

4

2

3+

Quintessential charming Battery Point cottage. Beyond its modest faรงade, 37 Colville Street is a substantial property comprising a generously proportioned character home with a modern extension, courtyard, outdoor entertaining areas, a workshop/ storage shed and gated off-street parking. The original cottage accommodates three double bedrooms and a central bathroom and the extension at the rear is dedicated to more contemporary living spaces with an open-plan kitchen and family room, separate formal living, study and sunroom. This is an unmissable opportunity to enjoy the best of Battery Point living, close to the city, cafes, restaurants, pubs and the cosmopolitan Salamanca Place. House size 203 sqm, land size 470 sqm (approx).

brian watchorn 0419 579 115

scan the QR code with your smart phone to receive photos & details to your mobile now

12


new listing and vibe

eMagazine We advise hundreds of registered buyers, existing property management owners and tenants about your property in the first days of marketing via a weekly email. This email includes a link to our eMagazine VIBE, (Vibrant Innovative Business Environment) with an average of 286 reads over 7 days. Published in-house on a weekly basis, VIBE is a one stop catalogue of all our current listings.

4

2

house size: land size: council rates: water rates: year of construction:

2+ 541 sqm 2.07 ha $ 3000 pa approx $ 750 pa approx 1984

url:/charlottepeterswald.com.au/66acton

sandy bay 28 main street >> distinguished contemporary living

Privately positioned and elevated to take in majestic views of both Ralph’s Bay and Frederick Henry Bay the flexible floorplan has been designed with family living in mind offering multiple generously proportioned living spaces. A semi open plan kitchen, dining room and family room that opens onto the pool pavillion acts as the social hub of the home. The formal lounge with open fire place, study, rumpus and playroom provide valuable additional living areas and allow family members to gather together or enjoy quiet time away from the main space. The use of natural materials throughout the interior complements the surrounding landscape and wood heating and hydronic floor heating ensures warmth and comfort

during the cooler months. The master suite incorporates an ensuite and BIR. Five additional bedrooms, most with BIR are serviced by two central bathrooms. Leafy landscaped native gardens surround the home, with a paved courtyard, patio and gazebo ensuring indoor/outdoor living. A double carport provides undercover parking and a workshop at the rear of the pool pavilion will appeal to those seeking extra space to tinker at hobbies. Less than 20 minutes to the CBD and conveniently located within minutes of the Lauderdale Primary School, Hill Street Grocer and beautiful beaches, this is a magnificent opportunity to acquire the perfect family lifestyle!

charlottepeterswald.com.au

In addition to VIBE, we send out a link to over 1000 subscribers of our new listings on a weekly basis. The new listing e-booklet includes professional photographs, detailed property information, floorplan, prices and open home times. We also provide hardcopies for visitors to our office and post links to these publications on social media. This is just one of the many unique techniques we employ to launch each property with a high impact marketing campaign.


new town 8 swanston street contact debbie heron

4

3

5

buyers looking in the $975,000+ price range should inspect house size 245 sqm

land size 640 sqm

Inspection by appointment only

family comes first

The versatile floor plan and eclectic mix of this superbly presented and meticu successful combination for a growing family. Located in one of New Towns’ most d to Friends School, which is a major drawcard for the area. Comprising formal liv a stunning separate parent’s suite on the upper level, designated study/home o private guest accommodation and bathroom on the lower level, copious stor including a double carport with excess height. The substantial rear deck, adjac kitchen, is covered for protection from the elements and also delivers a majest rear gardens and lawn.

half

page advertising module


the mercury

real estate guide advertising 6224 7090

charlotte peterswald for property

24/93 salamanca place, battery point

charlottepeterswald.com.au @charlottepeterswaldforpropertyhobart

@charlottepeterswaldforproperty

dodges ferry 21 okines road contact john morgan and nick morgan

4

2+

2+

On Show Friday 5.00 pm - 5.45 pm

On Show Saturday buyers looking in the $520,000+ price range should inspect house size 200 sqm

10.00 am - 11.00 am

land size 1 ha

sunny, spacious, peace, privacy This peaceful and private property set upon 1ha (2.5 acres) of land offers panoramic mountain and leafy water views, and is only minute’s drive to surf and family friendly beaches. This modern four-bedroom home offers an inviting master bedroom that comprises a walk in robe, en-suite with spa bath, separate shower and twin vanities. 3 double bedrooms all with built ins, a bathroom, separate toilet and laundry complete the children’s wing of the home. The spacious kitchen and open plan living room are complimented by a large northerly facing deck along with a rear enclosed timber patio making this home ideal for flexible living and entertaining. A separate garage/rumpus/man-cave offers additional living space with wood heater, bar and storage.

dodges ferry 21 okines road contact john morgan and nick morgan

4

2+

2+

On Show Friday 5.00 pm - 5.45 pm

On Show Saturday buyers looking in the $520,000+ price range should inspect

ulously maintained brick bungalow, are a very desirable streets and within a few minutes’ walk ving, separate dining, four bedrooms including office, family room, two way family bathroom, rage both inside and out and ample parking, cent to the very practical and well considered tic view of Mt Wellington and overlooking the

10.00 am - 11.00 am

dodges ferry 21 okines road

4

2+

2+

kim morgan 0408 297 440 brian watchorn 0419 579 115 garry quan 0403 218 444 craig anderson 0428 449 843

buyers looking in the $520,000+ price range should inspect

sunny, spacious, peace, privacy

This peaceful and private property set upon 1ha (2.5 acres) of land offers panoramic mountain and leafy water views, and is only minute’s drive to surf and family friendly beaches. This modern four-bedroom home offers an inviting master bedroom that comprises a walk in robe, en-suite with spa bath, separate shower and twin vanities. 3 double bedrooms all with built ins, a bathroom, separate toilet and laundry complete the children’s wing of the home. The spacious kitchen and open plan living room are complimented by a large northerly facing deck along with a rear enclosed timber patio making this home ideal for flexible living and entertaining. A separate garage/rumpus/man-cave offers additional living space with wood heater, bar and storage.

contact john morgan and nick morgan

On Show Friday 5.00 pm - 5.45 pm

On Show Saturday 10.00 am - 11.00 am

nick morgan 0417 486 013 nina schubert 0404 998 809 abi freeman 0438 291 301

This peaceful and private property set upon 1ha (2.5 acres) of land offers panoramic mountain and leafy water views, and is only minute’s drive to surf and family friendly beaches. This modern four-bedroom home offers an inviting master bedroom that comprises a walk in robe, en-suite with spa bath, separate shower and twin vanities. A separate garage/rumpus/man-cave offers additional living space with wood heater, bar and storage.

debbie heron 0408 146 813 john morgan 0418 122 241 harry coomer 0448 544 100

Buyers come from a range of sources and newspaper advertising remains relevant in our digital age. We consider it to be a key marketing tool in our multi-faceted marketing campaigns and our stylish colour ads in the Mercury Real Estate Guide assist in delivering a high impact presence for your property across a range of advertising mediums. On Show properties without an advert can be utilised on our advertising page at no charge.


new town 8 swanston street contact debbie heron

4

3

5

Inspection by appointment only

buyers looking in the $975,000+ price range should inspect

new town 8 swanston street

4

3

5

buyers looking in the $975,000+ price range should inspect

family comes first

The versatile floor plan and eclectic mix of this superbly presented and meticulously combination for a growing family. Located in one of New Towns’ most desirable streets an is a major drawcard for the area. Comprising formal living, separate dining, four bedroom upper level, designated study/home office, family room, two way family bathroom, private level, copious storage both inside and out and ample parking, including a double carport

contact debbie heron

Inspection by appointment only

Located in one of New Towns’ most desirable streets an a major drawcard for the area. Comprising formal living separate parent’s suite on the upper level, designate bathroom, private guest accommodation and bathro and out and ample parking, including a double carpo


third

page advertising module

maintained brick bungalow, are a very successful nd within a few minutes’ walk to Friends School, which ms including a stunning separate parent’s suite on the e guest accommodation and bathroom on the lower rt with excess height.

nd within a few minutes’ walk to Friends School, which is g, separate dining, four bedrooms including a stunning ed study/home office, family room, two way family oom on the lower level, copious storage both inside ort with excess height.

sixth

page advertising module


perception in print advertising Research shows that a buyer’s perception of how much a property is worth increases as the size of the advertisement increases. While the internet sources the educated, knowledgable buyer who understands the market value, print media is more likely to source the passive, aspirational buyer who buys with the heart.

1/3 page $654,000

These images show a focus group’s perception of how much a property is worth, depending on the size of the advertisement.

buckland 169 sally peak road contact nina schubert

buckland 169 sally peak road contact nina schubert

4

2

6

Inspection by appointment only

buyers looking in the $650,000+ price range should inspect

rare opportunity in idyllic setting

This impeccably presented circa 1830’s sandstone homestead, complete with original stables is set on just under an acre with spectacular views over the Prosser Valley. On the ground floor, the open plan kitchen, living, dining area is north facing with French doors leading onto the verandah. The impressive formal living/dining room, well-appointed bathroom and separate laundry complete this level of the main homestead. A studio/ fourth bedroom can we accessed off the front verandah. Upstairs, accommodation consists of 3 bedrooms, two with BIR’s and the master with WIR and are serviced by a central bathroom. A combination of wood, gas and electric heating keeps the home warm. Being only an hour’s drive from Hobart and 15mins from the spectacular east coast beaches, this stunning property will appeal to a wide range of buyers.

buckland 169 sally peak road contact nina schubert

4

2

6

buyers looking in the $650,000+ price range should inspect house size 281 sqm

land size 3771 sqm

Inspection by appointment only

rare opportunity in an idyllic setting This impeccably presented circa 1830’s sandstone homestead, complete with original stables is set on just under an acre with spectacular views over the Prosser Valley. On the ground floor, the open plan kitchen, living, dining area is north facing with French doors leading onto the verandah. The impressive formal living/dining room, well-appointed bathroom and separate laundry complete this level of the main homestead. A studio/ fourth bedroom can we accessed off the front verandah. Upstairs, accommodation consists of 3 bedrooms, two with BIR’s and the master with WIR and are serviced by a central bathroom. A combination of wood, gas and electric heating keeps the home warm. With plenty of scope to expand upon the already generous accommodation by developing the stables and studio (STCA) and being only an hour’s drive from Hobart and 15mins from the spectacular east coast beaches, this stunning property will appeal to a wide range of buyers.

1/2 page $663,000

4

2

6

buyers looking in the $650,000+ price range should inspect house size 281 sqm

land size 3771 sqm

Inspection by appointment only

rare opportunity in an idyllic This impeccably presented circa 1830’s sandstone homestead, complete with original stables is set on just under an acre with spectacular views over the Prosser Valley. On the ground floor, the open plan kitchen, living, dining area is north facing with French doors leading onto the verandah. The impressive formal living/dining room, well-appointed bathroom and separate laundry complete this level of the main homestead. A studio/ fourth bedroom can we accessed off the front verandah. Upstairs, accommodation consists of 3 bedrooms, two with BIR’s and the master with WIR and are serviced by a central bathroom. A combination of wood, gas and electric heating keeps the home warm. With plenty of scope to expand upon the already generous accommodation by developing the stables and studio (STCA) and being only an hour’s drive from Hobart and 15mins from the spectacular east coast beaches, this stunning property will appeal to a wide range of buyers.

full page $675,000


property

editorials

We submit properties for editorial featured in mainland newspapers such as The Australian and Financial Review as well as our local newspaper, The Mercury Real Estate Guide.

propensity to buy property. Talk to your agent if you wish to secure an advertisement within these premier property papers to discuss advertising costs.

These compelling editorials appeal to the high-end buyer and investor markets across Australia. With a national audience of over 300,000 engaged property seekers each week, these editorials target an affluent audience of qualified decision makers with a high

L16

Life&Leisure Executive property by x

16-18 September 2016 The Australian Financial Review | www.afr.com

AFR

30

MANSION

THE WEEKEND AUSTRALIAN, NOVEMBER 12-13, 2016 theaustralian.com.au/property

Compiled by Kate Farrelly, Edited by Jen Melocco, executiveproperty@domain.com.au

AUSE01Z31MA - V1

AUSTRALIA

Winning bet

European holiday in Noosa

South Yarra, Melbourne >$7.5 million

EMERALD CITY LISA ALLEN

Former bookmaker and VFL player Simon Beasley and his wife, Merrie, have decided to sell their three-bedroom, three-bathroom apartment in a boutique development only footsteps from the Botanic Gardens. Designed by Allan Powell, with interiors by Lombard and Jack, the property has a designer kitchen and a large living room with fireplace and built-in cabinetry opening onto a covered terrace. Andrew Baines of Kay & Burton South Yarra and Marcus Chiminello of Marshall White Armadale are co-agents on the listing.

Pacific penthouse Property developers Allen Linz and Eduard Litver are expecting about $11 million for the final penthouse in their Bondi Pacific apartment complex, which they are marketing themselves via an expression of interest campaign closing on December 2. But the final price will depend on the fitout selected for the 236sq m, three-bedroom Lighthouse 504 penthouse, which is being sold as a shell. The three-bedroom penthouse sports four bathrooms and an “indulgent” 19m beach frontage with “majestic” headland-toheadland views of Bondi Beach. The apartment was once destined to be owned by former Multiplex chief executive Andrew Roberts, who had bought it together with Lighthouse 507 for a total of $25m, in one of Australia’s highest priced apartment purchases. But the deal fell over. Linz and Litver would not comment yesterday. The pair have since sold Lighthouse 507 for $15m. The purchaser has not been disclosed.

Extra Formoreon theseandother propertiesgoto domain.com.au. Formoreluxury propertiesforsale throughout Australiasee DomainPrestige everyWednesdayin TheAustralian FinancialReview.

Size matters One-time publican John Stathis was intent on buying a mansion fronting The Crescent, Vaucluse, and the deal, struck at about $9m, almost went through. But Stathis, who was once in business with Malcolm Beville, son of billionaire property tycoon John Beville, called off the sale when it emerged that the sixbedroom house was on an 840sq m parcel of land — not 1100sq m as originally thought. The property is back on the market through Sotheby’s International Realty agents Michael Pallier and Jake O’Neill. The Vaucluse property, which includes a cinema room, pool, guest bedroom and Sydney Harbour views, is owned by Sydney’s Pongrass family and this time around will be auctioned.

Geilston Bay, Tasmania >$1.2 million Head of Florisson Financial Nicole Florisson and her husband, David, director at Hobart Interiors, are selling their hilltop home, which commands views over the Derwent River to the Tasman Bridge and city skyline. The six-bedroom, threebathroom home is just 10 minutes from

Hobart’s CBD. A stone, gas and stainless steel kitchen adjoins two separate living areas, each opening onto a deck where a spa soaks up the views. There are raked ceilings with exposed beams, underfloor heating and plush carpets. Sam Monks of Charlotte Peterswald for Property holds the listing.

NSW

There are still opportunities in Sunshine Beach ROSANNE BARRETT

The prestigious Noosa enclave of Sunshine Beach is continuing to rack up multi-million-dollar sales after Vita Group chief executive Maxine Horne emerged as the buyer of a $9.3 million luxury home. Property records show a company associated with the chief executive of the $530m ASX-listed communications and electronics company purchased the 1460sq m waterfront home in June, following an 18-month sales process. Sellers Viv and Perry Taylor, the prominent Noosa restaurateur behind Cafe Le Monde, bought the land 30 years ago for $200,000 and subsequently built an architect-designed home. It has been a bumper year for the waterfront Noosa suburb, which adjoins the national park, where there have been a dozen $2m-plus home sales. On McAnally Drive a fourbedroom, three-bathroom home with spectacular views sold for $6.2m, a Park Crescent home sold for $4.1m and a Seaview Tce address went for $3.9m. There were also eight home sales between $2m and $4m since January, according to RP Data. Agent Tom Offermann, who declined to comment on the Webb Rd transaction, is also selling the nearby home of tennis star Pat Rafter, with a listed price of $18m. Mr Offermann said there had been significant activity on the beachfront, including a recent land sale for $5.25m. A niche construction boom was also underway to renew the beachfront, he said. “They’re front row positions, there is only a few of them. “People who can afford to be on the waterfront can afford to

23 Toxteth Road, Glebe, Sydney Italianate-style freestanding home with four bedrooms and two bathrooms

AGENT: Mark Tooth and James Cahill, Belle Property, Glebe

$3,900,000 QLD

2126-2127 Fernlea Close, Hope Island, Gold Coast Five-bedroom, five-bathroom home with 39m water frontage

AGENT: Amir Mian and Colleen Brunt, Prestige Property Agents,

Paradise Point

$3,000,000 VIC

Anna Cara, 98 Carr Street, Barwon Heads Five-bedroom home with views along the Barwon River estuary AGENT: Levi Turner, Bellarine Property, Barwon Heads

$1,465,000 SA

24 Centre Way, Belair, Adelaide Hills Colonial-style five-bedroom home with 180 degree views over Adelaide city and beaches

AGENT: Michael Brock and Susan Brock, Harcourts Brock

Estates, Parkside

This McAnally Drive, Sunshine Beach mansion sold for $6.2m; while the Webb Rd residence, inset, offers stunning views

have their own style and tastes. “They see these properties as an opportunity to reward themselves for their personal success in their careers or industries. “They don’t necessarily like buying someone else’s beach dream, so they often don’t hesitate to replace the built form with

Redfern, Sydney $1.5 million The director and founder of Level Six Venture Management, Rebecca Angel, is selling her Charles Street terrace to free up capital for business growth and property development. The two-bedroom, two-bathroom residence was renovated and extended in 2012 and comes with

designer features including heated polished concrete and blonde timber floors, an exposed brick feature wall, a funky Smeg kitchen and an office or media room with open fireplace. The property is listed with Charles Touma of Belle Property Surry Hills.

their own creation.” He said a home designed by architect Noel Robinson on a large land parcel was under construction at the moment and would set new records for the area. According to the latest Real Estate Institute of Queensland Quarterly Market Monitor, the Sunshine Beach median house price was $1.055m, down 3.9 per cent on last year but up 24.9 per cent compared to five years ago. It had the highest median price of suburbs within the Noosa shire.

Noosa Richardson and Wrench agent Peter Butt said the market’s top end had only recently recovered from the depths of the global financial crisis and he expected the major property hikes in Sydney and Melbourne would flow on to Noosa. “There certainly is that nexus happening where that investment is pushing through those southern markets and we are going to get the benefit of that as a secondary wave,” he said. “We’re running nine to 15 months behind the high end of

PRESTIGE PROPERTY

NSW Sydney. 14 Beauty Point Road, Mosman. $8m-$8.8m Watersports enthusiasts Mark and Lea Arnold and their five children have adored their time at their chic beachside home. The north-facing property has spectacular views over Pearl Bay and Middle Harbour and is close to Balmoral and Manly, where the family like to surf and paddleboard. Built over three levels with a striking curved staircase, it has five bedrooms, large entertaining terraces which overlook the water and a pool.

VICTORIA Melbourne. 6 Belmont Avenue, Kew. $5.5m+ This modernist home was designed by Herbert Howes and is all about light and clean lines. Heated polished concrete floors, high ceilings and floor-to-ceiling glass allow light to flood the seven-bedroom home. The living spaces overlook the north-facing garden, with its two alfresco terraces and heated pool. Highend features include sparkling water on tap in the butler’s pantry and a temperature-controlled wine room.

AGENT: Tim Foote, Belle Property,

AGENT: Chris Barrett, Marshall

White, Hawthorn. Auction Nov 26

Tasmania TASMANIA For Prestige Property inquiries contact Emily Pettafor: emilymay.prestige@gmail.com

ONLINE Go to theaustralian.com.au/ mansions for more pictures Mansion Australia is edited by Lisa Allen allenl@theaustralian.com.au

Hobart. 11 81Cheverton MacquarieParade, Sandy Bay. $2.5m+ Street, $4m+ The balcony atop 81 Thispenthouse sleek home is the perfect Macquarie Street, Hobart, provides spot to watch Hobart’s lights atwinkle front-row seatevening. to the illustrious in the Built in finish of thethe Sydney to Hobart the 1960s, five-bedroom Yacht Race and is arguably one home has beencity’s completely of the thriving best spots. renovated by vendors “It’s the place to be on Pedram New Year’s Mirkazemi Nadia Naghmed Eve with theand festivities happening Mirkazemi. Built over three on the waterfront,” Charlotte Peterswald for Property directoron levels, the home has balconies Kim Morgan its two upper says. levels“There’s that frame 178sq m of the outdoor views over Riverterracing Derwent and than 180-degree views and better mountains beyond. There is stretching from Queens Domain to also self-contained guest Opossum Bay.” accommodation downstairs. AGENT:Sam Kim Morgan, Charlotte AGENT: Monks, Charlotte

Peterswaldfor for Property, Hobart Peterswald Property, Battery Point

SOUTH AUSTRALIA Adelaide. 25 Union Street, Dulwich. $1.8m Petra and Lou Delfos have spent 11 happy years in their spacious sandstone villa. They are keen gardeners and created a beautiful space on their 1170sq m block, with manicured hedges, flower beds and an edible garden. The home has four bedrooms with the family room housed in a northfacing extension that opens onto a large alfresco area. There is a studio in the rear. The couple are downsizing and hope to travel. AGENT: Penny Riggs, Klemich

Real Estate, Henley Beach. Auction Nov 26

VICTORIA Strathbogie Shire. 1152 SeymourAvenel Road, Avenel. Around $1m Set on 17ha just 75 minutes from Melbourne, Glenholme has been a much-loved home for Ray and Eleanor Cronin. The couple built the five-bedroom Hebel-stone homestead and a nearby two-bedroom cottage when they relocated their Kestrel Aviation business from Melbourne in the late 1980s. The couple have bought a larger property locally and plan to become “serious farmers”, Ray says. AGENT: Bart O’Sullivan, Pat, Rice

& Hawkins, Melbourne

35 Dolphin Cres, NOOSA SOUND

Surfers Paradise, Gold Coast $2.3 million Gold Coast restaurateur Lincoln Testa and his wife, restaurateur and former Disney and Seven Network presenter, Jeniene Testa, are selling their family home on the riverfront on the Isle of Capri. The architectdesigned, five-bedroom, four-bathroom residence boasts panoramic river and city AFRGA1 L016

skyline views and has multiple al fresco areas, a level lawn and a heated infinityedge pool. The flexible floorplan includes three living spaces at entry level and a multi-purpose room with balcony upstairs. The property is listed with Lucy Cole of Lucy Cole Prestige.

Woollahra, Sydney $2.9 million Gary Werksman and Neil Moss, the team behind Byte Creative, have listed their Fletcher Street home. Set within walking distance of the station and Westfield at Bondi Junction, the five-bedroom property has undergone an architectural renovation introducing a striking single-stringer

staircase, designer lighting and imported tiling. There is a sleek, white kitchen with European appliances and an atrium-style dining room with access onto an alfresco deck surrounded by established gardens. The home is listed with Gavin Rubinstein of Ray White Double Bay.

Winner of HIA & Master Builders Home of the Year Designed and built by one of Noosa’s leading interior designers, this five bedroom, five bathroom waterfront residence is a masterpiece of form and function. Water features catch and cool the breezes that flow throughout its graceful curves, and sunlight floods in from the clerestory above the sweeping staircase. Every space in the house has a view of something Interesting, the most spectacular being from the open plan living and outdoor entertaining areas and the master bedroom. The panoramic view across the river and virgin bushland as far as Mt Cooroy is stunning, with not a neighbour in sight.

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AUCTION Milan Markanovic 0401 008 138 Web ID: 2520

62 Hastings Street and 92 Noosa Pde, Noosa Heads Tel 07 54492500 — www.offermann.com.au

$1,080,000 TAS

10 Virginia Court, Sandy Bay, Hobart Five-bedroom home with views over the River Derwent AGENT: John Lennard, Elders Real Estate, Hobart

Sydney and Melbourne. The supply of our prime properties has diminished over the past 18 months. “ There are only limited opportunities but (one) can still take advantage of the market. “People buying now recognise there is more upside to come.” Butt said Noosa was recognised as “Australia’s answer to a European holiday, where a visitor from Melbourne could leave their city and be on the waterfront drinking a G&T or a chardonnay in two hours”.

ON SALE ACROSS AUSTRALIA

Mosman. Auction Dec 3

TOP FIVE HIGHEST PRICED SALES

$4,420,000

TOP FIVE PRESTIGE PROPERTY

Today, because of local conservation laws, it would be impossible to build Villa Solenzana so close to the beach and surrounded on three sides by the crystal clear Mediterranean Sea. So this sprawling home with access to private beaches is a rarity, designed in the 1960s but recently renovated, on its own peninsula facing the popular port of Stintino. It’s an area characterised by the “purity of the natural environment”, says Giancarlo Bracco, CEO of Immobilsarda, which is marketing the villa. Thanks to its secluded location, it’s perfect “for those who are looking for privacy and tranquillity”, he says. The villa is owned by a couple from Sassari, Sardinia’s second-largest city, the husband an entrepreneur, the wife in the world of culture and theatre and collector of the beautiful things visible in the house: ancient curtains in Bosa filet lace, pink marble from the 18th Century and a piano in cherry wood. The main villa has five bedrooms with private bathrooms, as well as a dining room, double living room and semiprofessional kitchen plus pantry. A further master suite with private bathroom is on the raised ground floor.Next door stands a second apartment with two bedrooms and bathrooms. AGENT: John Bracco, Immobilsarda

READ MORE NEWS ONLINE AT MANSION GLOBAL

Netley, Adelaide, South Australia

Netley

‘Cintamani, 430 Sunrise Rd, NOOSA

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Noosa Hinterland’s Finest High Noosa tableland estate in the famous ‘Golden Triangle’ offering mesmerising panorama over Noosa Heads and the ocean. 35 hectares (88 acres) just 15km easy drive from Noosa. Contemporary single level residence, 4 garages, cinema, helipad, gymnasium, infinity pool, fireplace, grand slam tennis court, & botanical gardens.

Inspection by appointment Eric Seetoo 0419 757 770

New

1-8/320 & 320B Marion Road 20 bed / 10 bath / 12 car A Unique Investment Opportunity Eight 2 bedroom units - 2 blocks of 4 - plus a four bedroom residence. Superb location approximately 6km between the CBD and the sea. Could this be your self-managed super fund? Best Offer by 05/12/16 @ 5pm Craig Smith 0417 979 694 Gary J Smith Real Estate www.garyjsmith.com.au

RLA 150557 GAR0114/12


pricing

your property

Your Charlotte Peterswald for Property consultant will advise you of the following factors when determining a marketing price for your home:

Your chosen property consultant will explain your marketing package in greater detail as well as your choice of sale method when you meet.

• what have buyers recently paid for similar properties

Private Treaty – Traditional negotiation with price or price guide. An offer is presented to the seller by the agent and negotiations are undertaken until it is accepted.

• will this price attract enough attention from buyers to generate inspections and competitive offers

Expression of Interest – A hybrid method which combines aspects of Private Treaty, the Auction process and contained within a set time frame and customarily a 4 week marketing plan.

• what properties are currently competing for buyer interest • what properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions

buyer interest

buyer interest over time

activity

A property attracts the most excitement and interest from potential buyers when it is first listed, therefore it has the highest chances of selling for the highest possible price when it is new to the market.

Auction – Sold under the hammer with no conditions enabling a final sale on the day. Set again within a set time frame traditionally with a 4 week marketing plan. There is flexibility to sell your property, before, during or even after the auction.

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community focussed

Charlotte Peterswald for Property is delighted to have provided sponsorship/donations to the following: • Assisting special needs children attend Circus Quirkus for the Lions Club of Hobart • Providing auctioneering services for schools and at the Annual Sea Shepherd Major Fundraiser • Creating signage for Lansdowne Crescent Primary School Fair • Rotary Club of Hobart • Tassie Echo Film Fest • Futsal - U/12 Football Federation Tasmania • Hobart City Demons Football Club • Rotary Charity Sail Day • Tas Recovery from Eating Disorders • Ronald McDonald House


charlotte peterswald for property

6224 7090

24/93 salamanca place, battery point charlottepeterswald.com.au

Marketing Booklet April 2018  
Marketing Booklet April 2018