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DATE

CULTURAL EVENT

POTENTIAL BRAND ACTIVITY

NOVEMBER 1st November All Saints Day Pop-up food shop. 5th November Guy Fawkes Night Liberty Loyalty Members Firework Display and dinner. 9th November Remembrance Sunday Visual merchandising and charity event. 27th November Thanksgiving USA USA Takeover, inclusing a pop-up diner and limited edition USA Liberty prints released. DECEMBER 16th December Hanukkah Starts Menorah lighting in-store. 20th December (Sat) Christmas Holidays Start Family arts and crafts activities. 24th December Hanukkah Ends Final day of Menorah lighting 24th December Christmas Eve Santa’s grotto and reindeer petting. 25th December Christmas Day N/A. 26th December Boxing Day In-store sale extravaganza, with further offers for loyalty scheme members. JANUARY 1st January New Years Day Palm readers and fortune tellers in-store. 6th January Epiphany School choir singing hymns in-store. 25th January Burns Night Scottish delicacy tasting. FEBRUARY 8th February Nirvana Day Reflective space in-store. 14th February Valentine’s Day Competition entry for a romantic gettaway with every purchase over £50. 19th February Chinese New Year Competition for a 10-day trip around China. MARCH 1st March St David’s Day School choir singing hymns in-store. 3rd March Clean Monday - Beginning of Lent Push the sale of motivational/self-help books. 4th March Shrove Tuesday / Pancake Day Luxury pancak pop-up store. 5th March Ash Wednesday Push the sale of motivational/self-help books. 17th March St Patrick’s Day Free Irish themed gift with any green purchase in-store. 30th March Mothering Sunday Weekend card making sessions for children leading up to the day.

By Rachel Eades

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Liberty London report  
Liberty London report  
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