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ontinuing our approach to utilise modern-technology to enhance the shopping experience, IBeacons will be used as a primary tool in enhancing the customer’s satisfaction during their visit to the Liberty store. Named the ‘next generation of geo tagging,’ the small, wireless pods use BLE (Bluetooth Low Energy) and have a range of up to 50 feet. IBeacons and smartphone devices are able to transmit signals of relevant data to each-other. With the technology allowing the consumer to have a direct link with the retail space, this allows for new possibilities in store.

I BEACONS

Continuing our approach to utilise modern-technology to enhance the shopping experience, IBeacons will be used as a primary tool in enhancing the customer’s satisfaction during their visit to the Liberty store. Named the ‘next generation of geo tagging,’ the small, wireless pods use BLE (Bluetooth Low Energy) and have a range of up to 50 feet. IBeacons and smartphone devices are able to transmit signals of relevant data to each-other, demonstrated in figure 14. With the technology allowing the consumer to have a direct link with the retail space, this allows for new possibilities in store. Wireless (Bagdare,R. 2013) state that iBeacons ‘Revolutionise Bricks and Mortar.’ Liberty would benefit from the beacons being able to track the customer’s shopping habits across all departments. This would allow the store to ensure it has an efficient layout as well as gain more information on that consumer for personalised targeting. It could also test the staffing levels, provide the customer with further information of a certain product and even link to the Liberty app. Macy’s in New York have already embraced iBeacons. The Shopkick app users can browse products, get directions to the correct department and even save items to a wish list. Next time you are in store or online you are then able to access items from your wish list to purchase at any time. We have created a mock-up of how Liberty London could utilise this facility as shown in figure 15. Recently, Macy’s have also connected the app

Figure 15. Liberty Wishlist Mock-Up

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Liberty London report  
Liberty London report  
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