Issuu on Google+

New homes marketing experience


OUR philosophy

Marketing is ever more complex. A widening media landscape. Consumers with never ending choice. And fierce competition, all trying to find that little something that will make a big difference. Amongst this chaos and uncertainty, it is more critical than ever to have clarity, priorities and focus. Avoiding distraction and embracing the pursuit of relevance. To exert your energy in the direction of What Really Matters. We’re highly collaborative. With you and your customers. To help you discover what is “at the heart of the matter.� And then turn this understanding and insight, into relevant and impactful communications.

FBH Incite What Really Matters


Our approach

Big agency experience We have worked for some of the biggest agencies - DDB, JWT and WWAV Rapp Collins

Client side experience But we have also worked client side, we have hired (and fired) agencies. We know what makes a good agency relationship.

Varied industry experience We bring knowledge and experience of many different industry sectors to the party, because sometimes it pays to look at things from a different viewpoint. Our current client list reflect the different sectors and industries where we have experience.


experienced We are a strategic and creative marketing communications agency. Focused We get to the heart of the matter to WHAT REALLY MATTERS. Consumer obsessed It is vital to understand the consumer whatever they do or wherever they are. Passionate We love what we do. We are all hands on and involved. collaborative Client involvement is essential. Ideas can come from anywhere. business savvy We believe in tracking results and demonstrating ROI and tangible value. Straight forward We are down to earth and straight talking.

FACTS AND FIGURES Launched May 2008. Big agency and client experience. Move seamlessly between online and offline. Based in a Chapel in Leatherhead (next to God!). 3 Directors- Andy, Niall & Pete. A core team of 12.


Our New homes pedigree

As FBH Incite, and with previous agencies, our team members have worked with some of the country’s largest (and smallest) developers. We have worked on projects to market hundreds of homes over several years, through to ideas to sell just one property.

Specific experience and expertise Corporate identity Customer insight Product research Marketing strategy Brand development Advertising programmes Brochures and marketing collateral Signage Direct marketing Customer Relationship Marketing Exhibitions Investor marketing Marketing suites Web sites and email marketing Search marketing programs


Case study:

St James - Wye Dene We developed the marketing approach for this High Wycombe development including customer insight, brand identity, collateral, marketing suites and advertising.


We created a customer insight film to define the key consumer messages...


Case study:

Berkeley Homes - All Saints We developed a new approach for the refurbished Victorian hospital at All Saints. We positioned it as a lifestyle destination complete with concierge and common room facilities. Our input included lifestyle photography, advertising and marketing collateral.


Contact Pete Hammond pete@fbhincite.com +44 (0) 1372 370830 +44 (0) 7713 175857

fbhincte.com


FBH new homes to creds