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Charles Worrall

OUGD601 - Context of Practice

Charles Worrall OUGD601 Practical

Practical

Title


Charles Worrall

OUGD601 - Context of Practice

Research Question: How have advancements in digital technologies impacted on the design process? Background: The design process is a critical and constructive way of undertaking a project, allowing for a designer to complete a brief effectively and logically. This process is a not a universal one, as it will vary with different designers. However, the incorporation of technology plays a vital role in this process, which is something that is a universal factor. The current advancements in technology empowers designers in experimenting and creating amazing pieces of work, thanks to the vast majority of tools that are constantly being updated. Software allows designer’s to create a book in days, whilst the internet provides a blinding amount of visual inspiration and services which can aid this process. Brief: Visualise how designers can be impacted by digital technologies by presenting the design process of a designer. This investigation must analyse whether the technologies utilised throughout have impacted on the design process, may it be positive or negative. Furthermore, this analysis must be applied and compared to the design process within a professional environment. Deliverables: A publication which bridges the relationship between a designer and the technology that is utilised throughout the design process. This must be documented through means of photographs, screenshots and accompanying descriptions of each stage in the process. Considerations: Why is the designer using these tools and technologies? How do these tools and technologies impact on the design process? How do they correlate into a professional environment? What are the positives and negatives of these tools and technologies?

Practical

Due to the points made throughout the disseration, the overall theme came down to how designers can be impacted by digital technologies, ranging from exposure to trends, the issues revolving around crowdsourcing, and companies such as Apple and Adobe. In regards to the practical outcome, this exploration into technology needed to be visualised through a study of a designer’s process. The exploration of this process would be completed by analysing a student’s project on the course, specifically Ethan Earle. With Ethan’s process being examined, the reasoning behind this choice was due to the fact that Ethan is a student, meaning that he is limited to the technology situated with college. Because of this limitation, he had to make use of hands-on methods within his process, with the inclusion of access to digital mediums, such as a laptop or software. With the utilisation of these tools and technologies within Ethan’s process, it allowed for an investigation into whether the technologies utilised by Ethan had impacted on his design process. This examination of Ethan’s process led to a direct answer of the questions raised throughout the dissertation

Brief

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Charles Worrall

OUGD601 - Context of Practice

Practical

Throughout the course of this practical, Ethan’s process was analysed. Each stage of his project was covered, from the use of internet, to the binding of his final booklet. This resulted in a large amount of visual referencing which was included within the publication. These images rann alongside the descriptions of his Ethan’s process, providing a visual reference that the reader can view. For context, Ethan’s practical project was based upon the ‘Utopian Alphabet’, created by Thomas More 500 years ago. His final outcome represented the synthesis of ideologies between Modernist Architecture and Graphic Design through the creation of a physical, concrete version of the ‘Utopian Alphabet’ created by Thomas More (which has been digitised and is available to download from the internet. The concrete represents the materials used within most Brutalist Architecture, whilst the typographic elements presents Graphic Design. Ethan also created an information booklet, which provided a plethora of information regarding his area of investigation.

Ethan’s Process

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Charles Worrall

OUGD601 - Context of Practice

Practical

Visual Research

To present the process of Ethan, a publication needed to be created that presented this process in a coherent and effective way. For inspiration, other publications were explored and researched which provided interesting ways to present typesetting, layout, binding and any other elements.

Another focus of the research was the various formats and binding. Various formats provide a unique way of presenting other pieces of information easily, such as body copy that may need to break away from a selection of images.

As this publication was based upon a subject which doesn’t offer visual inspiration, the document needed to be stripped back and minimised, without unnecessary forms included that could potentially distract the reader. One of the main focuses within this research is the way that the information can be presented, whilst also displaying imagery in the background. The descriptions of each section needed to be the main focus, whilst the imagery in the background would give the reader a visual reference to the design process.

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Inserts for example allow text to stay within the spread at hand, whilst also being placed on another format to break away from the images. The binding of the publication is also a design element that should be considered, as different bindings create different moods and more importantly, functionality. Wire binding is an interesting way to present reports, and is commonly found in notebooks to sketch and write ideas. It also ables the book to fall flat on a table, creating an easy way to read and take in the information.


Charles Worrall

OUGD601 - Context of Practice

Practical

Design Development

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For the front cover of the book, multiple styles were explored in a bid to convey the content through type and illustration. With the decision made to include an insert page on each spread, the front cover should also adopt this decision. The functionality of the front cover insert also provided an area to include a contents page on the reverse.

After much deliberation, the final design for the front cover of the book was chosen. The reasoning behind the minimal approach, as opposed to the illustrations, is due to the book being a report/investigation of the design process. Including the images behind the insert page gives the content more of an impact when opened, whilst also giving the reader a glimpse of what the With the front cover, other dimensions document contains. A quote by Huxley of the inserts were explored, such as has also been included, which has also having it landscape instead of portrait, been placed within the conclusion of giving the title more of an impact on the essay, strengthening the synthesis the reader. Furthermore, having text or between the essay and the practical shapes which appear on the insert and outcome. page behind it creates a nice design feature, linking both the differing formats together.

‘The sensible thing to do is not revolt against the inevitable, but to use and modify it, to make it serve your purposeless. Machines exist; let us then exploit them to create beauty - a modern beauty, while we are about it.’ (Huxley in Bierut, 1999, P.38)


Charles Worrall

OUGD601 - Context of Practice

Practical

Design Development

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With the decision made to have the text describing Ethan’s process on a separate format (inserts), the photographs taken were displayed underneath on double-page spreads. There are many ways in which the images could have been presented, whether it be in a conforming grid, or placed randomly around the spreads. With the development of these layouts, a neater adaptation of the random placement of the images on the front was used. Each image which relates to a different part in the process was placed in various sized images, reflecting the thoughts that a designer goes through during the design process. The screenshot to the left shows a general layout of a spread, which was adapted onto the rest of the spreads. The images were resized on each spread, but conformed to a consistent layout of images running off the pages. A 2mm spacing was applied between each photograph, to give the spreads a grid-like appearance, which gave the final publication a sense of consistency and confidence.


Charles Worrall

OUGD601 - Context of Practice

Practical

Design Development

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As the images of Ethan’s process were placed separately, the information which described this process needed to be reside on another format, allowing the copy to be read with ease, whilst the images provide a visual reference to what is being described. Using the inspiration taken from the research into layouts, various formats and binding, these visual references provided a framework for this publication.

Frutiger is a sans-serif which, due to its mixed yet matched range of styles and weights, enables designers to create documents that uses a consistent typeface, where information can be set in a minimalistic fashion, with just one typeface. Due to it’s crystal clear legibility, Univers was used in all aspects of type within this publication.

As the information was placed in inserts, the typesetting needed With this information, considerations to fit into the dimensions of these such as type size, margins caused by alternative formats. Due to the the binding method (wire bind) and the constraints of the inserts, the pt size also the dimensions of the insert pages of the type needed to be large enough placed within the image spreads, to be read, with a focus on many words needed to present the information to can be fit onto a line, and the indents the reader without distraction applied to each new paragraph to ease the eye when it changes lines. As Due to the minimal approach that the document was set in a consistent the publication held, the typeface style, a grid was created for the type, chosen needed to reflect this style. allowing for the information to be As the descriptions running alongside easily read and placed within the grid. the images were the most important elements within each spread, it’s This is the grid that will be employed became critical that this information on each page. One column of text fit needed to clearly read, without into each space consistently, so the creating distraction (which could reader’s eye will be directed straight have been potentially caused by the towards the information. The margin background images). of the document also played an important role in the typesetting of this The usual choices for fonts could document, as it informed how much have been a contemporary and trendy space should be placed between the typeface which is used throughout spine and when the type is introduced. websites such as Trendlist and A 2cm margin was applied so that Behance. However, Univers by Adrian there was plenty of space when it came to getting the publication bound.


Charles Worrall

OUGD601 - Context of Practice

Practical

With the final layout designs completed, the book was then ready to be printed. Adding to the development of these layouts, other areas of Ethan’s process were included, giving the publication more information on Ethan’s interaction with software, such as Adobe InDesign. Bold title pages that were minimally placed before each major section of the design process gives informs the reader of where each stage starts. This also helped with the pagination of the book, as the page numbers and a contents page was introduced, helping the reader find out were certain stages are within the publication.

Final Layouts

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Charles Worrall

OUGD601 - Context of Practice

Practical

Finished Publication/Evaluation

With the final layouts completed, the publication was cut down to size using the hydraulic cutting machine in college, and the wire binding was completed at the University of Leeds Print bureau. The final considerations for the publication before printing came down to the stock choice. 135gsm mint/pistachio coloured GF smith paper was used for the insert pages, which was slightly less than the image spreads, which comes in at 155gsm.

Evaluation

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A large amount of time was spent coming up with a wide variety of themes that could be applied and synthesised with the essay. It took a while to finally come up with an effective and interesting approach to answer the investigation into how digital technologies have impacted on the design process. This final idea and solution for the practical originated from proving that these technologies had actually impacted on the design Overall, the quality and feel of the process, and the only way to prove this publication works well with the theory was to follow a designer and theme of the design process, as the document this impact. This practical functionality caused by the wire was a long and challenging process, binding allows for the book to fall flat, even more so due to the fact it hinged giving the reader a relaxed reading on whether Ethan was even able experience. This functionality aids to finish his project in time for the in conveying the information within submission due to the scale of work the document, due to the focus on that Ethan had to complete. Because the written documentation which of this issue, a few areas were rushed, accompanies the many images of such as the printing and binding of the Ethan’s Process. final publication. However, this was a problem which was understood. The Areas which could have been improved risk in following another designer’s with the final result rest on the process project has giving me the skills to of getting a test piece created, as this document a process and articulate the would have helped spot any issues stages effectively. with typesetting and printing, such as the inserts with text on the reverse, and other smaller areas which needed taking care of.


OUGD601 - Design Boards