Issuu on Google+ - The Future of the Wine Market in the US to 2016 Published: March 2012 Price: US $ 875

No. of Pages: 70 Corporate User: US $ 1750

Future of the Wine Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Wine market in the US. The report presents detailed analysis on the Wine consumption trends in the US, covering historic and forecast Wine consumption volume and value at market and category level, brand share data. This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years. Summary The report provides the latest, highly detailed information on dynamics in the US Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Wine Market in the US to 2016 Table of Contents

1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Introduction 1.2.2 Large scale, international, program of online consumer surveys 1.2.3 Nationally Representative results (age, gender) 1.2.4 Parents answered on their children’s behalf 1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.2.6 Integrated with industry calling and secondary research 2 US Wine Market Overview 2.1 Market Dynamics 2.2 Overall Wine Consumption, 2006–16 2.3 Wine Consumption by Category Overview 3 US Still Wine Market 3.1 Market Dynamics & Volume Analysis 3.2 Still Wine Consumption by Country of Origin 3.2.1 Overall Consumption by Country of Origin 3.3 Still Wine Market by Color 3.3.1 Market Dynamics by Color 3.3.2 Wine Consumption by Color Type

3.4 Still Wine Market by Price Segment 3.4.1 Market Dynamics by Price Segment 3.4.2 Wine Consumption by Price Segment 3.5 Still Wine by Brands 4 US Sparkling Wine Market 4.1 Market Dynamics & Volume Analysis 4.1.1 Sparkling Wine Consumption, 2006–16 4.2 Sparkling Wine by Country of Origin 4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16 4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16 4.3 Sparkling Wine by Brands 5 US Fortified Wine Market 5.1 Market Dynamics & Volume Analysis 5.2 Fortified Wine by Category 5.2.1 Port Wine Consumption and Growth Dynamics 5.2.2 Sherry Consumption and Growth Dynamics 5.2.3 Madeira & Marsala Consumption and Growth Dynamics 5.2.4 Vermouth Consumption and Growth Dynamics 5.3 Fortified Wine by Alcoholic Strength 5.4 Fortified Wine by Brands 6 Appendix 7 Methodology 7.1 About Canadean 7.2 Disclaimer List of Tables List of Figures - The Future of the Wine Market in the US to 2016