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The Future of the Ice Cream Market in Brazil to 2016 Published: May 2012

No. of Pages: 57

Price: Single User License: US $ 875

Corporate User License: US $ 2625

Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched. This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen. Brazil Ice Cream Market Dynamics, by Category, by Volume 2006–16 20.0% 18.0%

CAGR 2006-11

16.0% 14.0%

12.0% 10.0%

8.0% 6.0%

4.0% 2.0%

0.0% 0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

CAGR 2011-16 Take-Home Ice Cream

Impulse Ice Cream

Artisanal Ice Cream

Take-Home Ice Cream is the largest category in the Ice Cream market in Brazil that is closely followed by Impulse and Artisanal Ice Cream in volume terms. The latter is expected to be the fastest growing during the forecast period while growth in Take-Home Ice Cream is likely to be the lowest. Overall, Ice Cream market in Brazil is likely to grow at a lower rate during 2011-16. The report provides the latest, detailed data on dynamics in the Brazilian Ice Cream market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Ice Cream Market in Brazil


Reasons to buy   

Detailed category coverage is provided, covering three product segments that include: Artisanal Ice Cream, Impulse Ice Cream, and Take-Home Ice Cream. Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level. Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

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The Future of the Ice Cream Market in Brazil to 2016