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What You Should Know About QR Codes Brought to you by: I'll bet you've seen a couple of QR codes and didn't even know you were looking at the future of offline-online business integration. QR codes are the little square blocky black-and-white matrices that look like Rorschach inkblot tests. In recent years, they're popping up everywhere you go. The QR code is basically the modern-day version of the barcode. QR stands for 'quick response.' When a QR code is scanned by a cellphone, it accesses a URL and opens it on the phone. They've been using them in Japan for years now. What You Can Do With QR Codes QR codes allow you to successfully integrate your offline business with your online presence. You can put them on all of your printed materials. Your customers scan the code and they're instantly on your website. QR codes are cool because they save your customers from having to enter the URL. One way lots of companies use QR codes is to offer deals and special offers. The code directs the phone to a special site that offers a discount. They scan it and then show you the phone, and it's like a paperless coupon. You can get creative with your QR codes and send people to your YouTube videos, social media sites, subscription forms, or anything else that has a URL. Why QR Codes Rock The great thing about QR codes is that they can be printed anywhere. You can slap

them on your brochures, placemats, t-shirts, signs and billboards – literally any place offline. You can even make a stamp of your QR code to plaster wherever you see fit, and your customers' cellphones will read it. QR codes are fast and easy. Instead of giving people your URL and asking them to manually type it in, which is just another step between them and your offer, all they have to do is scan. The code makes it that much easier for them to visit your site. Right now, QR codes are the 'hot new thing.' Lots of people haven't used one before. One of the benefits of your business using a QR code is that it puts you ahead of the pack. Your customers will be excited just to try it out and see how it works. And amazingly enough, creating your own unique QR codes is absolutely free. If you search online for 'QR code generator,' you'll turn up tons of different sites that make your code for you. All you have to do is give them a URL to link it to. For offline businesses, the QR code is changing everything. You now have a way to link what you do offline directly to your website, social media, videos and special deals on the Internet. And as more and more people buy smartphones and go mobile, this will only be more profitable in the future.

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What You Should Know About QR Codes  

What You Should Know About QR Codes Brought to you by: I'll bet you've seen a couple of QR...