Make every communication count Use more accurate, up-to-date and complete data to maximise the efficiency of your:
telemarketing activities direct mail campaigns CRM programs customer data projects
Is your data hitting the mark? Don’t lose touch with your most valuable resource – your customers. Developing and then maintaining quality relationships with your customers is vital for the success of your business. MacroMatch® bureau service helps maximise the value of your customer communications and gives you a competitive edge by keeping your contact data more up-to-date, accurate and complete. So whether you are undertaking a direct mail, telemarketing or other customer campaign, with this quality data you can minimise wastage and potentially increase your ROI. For convenience, MacroMatch® is also available via a self-service tool.
MacroMatch® enables you to verify your customer data against listings in the White Pages® and Yellow Pages® directories. As the data within these two directories are updated on a daily basis (up to 15,000 updates a day), MacroMatch® enables your customer data to be as current, correct and comprehensive as possible. The MacroMatch® service also separately references your data against Australia Post’s Postal Address File and National Change of Address File and other external sources such as the ACMA Do Not Call Register. This powerful combination of leading data sources makes the MacroMatch® service a compelling choice.
Comprehensive data sources
Real world benefits Higher quality data helps your business to: • Save money by minimising returned mail or wrong numbers. • Improve the impact of telemarketing and direct mail campaigns. • Improve your ROI with more accurate targeting of customers.
MacroMatch® optimising data quality
• Interact more easily with customers leading to improved customer retention. • Optimise the use of CRM technology including data mining.
MacroMatch offers you choice ®
Whether your next marketing plan involves direct mail or telemarketing activity, you’ll find that MacroMatch® has the range of products to enhance your communications.
MacroMatch® Total Quality
We also provide an all-in-one data care and maintenance service called MacroMatch® Total Quality, where we use a number of other sources including the Do Not Call Register (DNCR) and Australia Post’s National Change of Address File (NCOA) to regularly keep your data at the highest quality possible.
MacroMatch® Phone Append
Give yourself a competitive edge with our premium service. MacroMatch® Total Quality ensures your customer details remain relevant and up-to-date, so you can have complete confidence in your data whenever you use it. MacroMatch® Total Quality combines all of MacroMatch®’s services including comparing your database against external sources to provide you with a comprehensive cleanse and analysis of your data.
Helps your calls reach their desired recipients, markedly improving your ROI on consumer or business-to-business telemarketing activity. This service corrects and verifies customer phone lists for telemarketing activity against White Pages® and Yellow Pages® directories and appends phone numbers you may not have, if found in these directories.
MacroMatch® Phone Assist
MacroMatch Total Quality includes: ®
MacroMatch® Phone Assist MacroMatch® Verification AddressFind
In addition to correcting and verifying phone numbers for telemarketing activities, this service will also verify names and address details and append Australia Post Delivery Point ID (DPIDs) to help direct mail to reach the right person at the right address and minimise ‘return to sender’ mail.
MacroMatch® Verification Find out whether your existing contact data is already up-to-date. Our verification service compares your existing contact data against the White Pages® or Yellow Pages® to verify if the name, address and phone number are already up to date. A flag is provided against each record to identify if it could be verified.
National Change of Address Register Do Not Call Register
AddressFind can supply a mailing address using only a customer’s name and phone number. It’s an effective and fast way to broaden your current marketing scope.
Enhanced services National Change of Address Register
Do Not Mail Register
According to the Australian Bureau of Statistics Census 2006, approximately 14% of the Australian population changed address in a particular year1. Australia Post’s National Change of Address File helps you to keep in touch with people (where consent has been given) who have moved premises.
Flags addresses in your customer database that are listed in the Do Not Mail file to help ensure your direct mail activities do not reach those that have opted in.
Do Not Call Register
Appends the Australia and New Zealand Standard Industry Classification (ANZSIC) code and description and links to the most appropriate Yellow Pages® headings that businesses reside in.
The Do Not Call Register flags phone numbers in your customer database that are listed on the DNCR to help you ensure that your telemarketing activity complies with current legislation.
Suspect Duplicate Flags
Geo-Appending This features appends a geographical location in the form of latitude and longitude to your contact address database.
MacroMatch® can identify and flag suspect duplicate records in your database.
Free database Health Check If you don’t know the quality and accuracy of your contact database, we can provide you with a free “Health Check”. Your entire database can be processed by MacroMatch® and you will receive a comprehensive report detailing statistics such as: •
The number of missing or incorrect phone numbers and addresses
The number of phone numbers and addresses we can update
This Health Check will allow you to make an informed decision about the quality of your database and the importance of keeping it up-to-date and accurate.
Self service for more convenience Our MacroMatch® service is also delivered as a self-service option allowing you easier and faster access. Upload your database, select the MacroMatch® service you want and retrieve your file when it is finished. For a complete self-service option you can submit your database via our online portal for updating with greater flexibility and ease. Or if you want to integrate MacroMatch®, you can upload your database to a Sensis Secure FTP. As with our MacroMatch® bureau service, our self-service options offer a full report for you to assess the quality of your data when retrieving your updated database.
A more efficient way to reach your customers Hit your targets. MacroMatch® can help keep you connected with your customers by ensuring your data records are as up-to-date and relevant as possible, using the unrivalled power of the White Pages® and Yellow Pages® directory networks. Let MacroMatch® streamline your communications and help you get maximum return on your marketing investments.
MacroMatch® reference data sources White Pages® Directories Yellow Pages® Directories Australia Post Postal Address File (PAF)
Sensis® Data Solutions Sensis® Data Solutions provides commercial solutions designed to enhance your sales and marketing activities:
Real-time access and verification • • • •
White Pages® and PAF Faster contact data entry Increased accuracy of contact data Real-time validation of names, addresses and phone numbers
Electronic access to White Pages® • • •
Find verify and capture contact details Commercial grade Real-time access
Location intelligence solutions • • • •
Map customers and competitors Visualise your market Gain business insight Layer by industry segment
• • •
Geo-coding Real-time access Mapping and routing
Australia Post Delivery Point Identifier (DPID) Australia Post National Change of Address File (NCOA) Australia New Zealand Standard Industry Classification (ANZSIC) ACMA “Do Not Call” Register ADMA Do Not Mail Register
Find out how the MacroMatch® service can work for you.
Call 1800 033 807 or go to www.sensisdata.com.au ® & ™ registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of White Pages® and Yellow Pages® directories and related products on behalf of Telstra Corporation Limited. 1. Australian Bureau of Statistics, 2006 Census of Population and Housing Australia.
Cert no. SCS-COC-00790
The manufacture of the paper and printing of this brochure meets the International Standard ISO 14001 for Environmental Management. The FSC certified paper, is made using a carbon neutral and elemental chlorine free bleaching process and contains fibre sourced from certified, responsibly managed forests.