| MISSION STATEMENT | Alex and Ani, LLC. offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Carolyn believes that every individual has a positive message to share with the world and by incorporating powerful symbolism and design into each (+) energy piece, Alex and Ani provides a vehicle for the wearer to express their individuality in an organic, spiritual way. She believes it is her life’s work to inspire her customers to relish what is unique and authentic about themselves, revealing the beauty that resides within.
| PHILOSOPHY | Alex and Ani is a company dedicated to creating products of unparalleled quality and beauty that promote consciousness and unity. Manufacturing in the United States and re-using and recycling materials is an integral part of Alex and Ani’s mission as a conscious and eco-friendly company. Alex and Ani’s collections are not only eco-friendly, they are made up of powerful, meaningful, and spiritual pieces, which uplift and inspire all who wear them.
| ECO-FRIENDLY | The Alex and Ani aesthetic underscores the idea that what is pure and natural is most beautiful and creating jewelry from recycled materials enriches the beauty of each piece. Designer Carolyn Rafaelian, Founder and Creative Director embraces a philosophy that is based upon using eco-friendly, recycled materials made entirely in the United States. Carolyn believes that by creating designs that support the environment and encourage social consciousness, consumers can use their purchases to make a difference in protecting our planet and our future.
| EXPANDABLE CONCEPT | The signature expandable concept is the cornerstone of Alex and Ani. Utilizing an innovative patented and completely original technology, this concept replaces traditional clasps with a sliding mechanism, making each piece adjustable. This signature expandable feature is available in expandable wire bangles, rings, chain necklaces, and endless hoop earrings. This completely original design allows everyone to have a piece of jewelry customized for a perfect fit. Available in precious metals and a variety of trend finishes, including our signature Russian Gold and Russian Silver.
| MISSION| At the heart of Alex and Ani is the most powerful of all positive energies, love. Their passion for making the dreams of charitable organizations come true is channeled through Charity by Design, a unique department focused solely upon giving. Charity by Design empowers charitable organizations to reach their goals by sharing what they do best, the power of positive energy through innovative, creative design. Their customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. Proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives.
| PURPOSE STATEMENT | Charity by Designâ€™s purpose is to serve any cause that aims to uplift the quality of life of others.
| POWER OF ONE | It takes one individual who embodies the position to spread the positivity to the world. Charity by Design is the collection of these individuals spreading the same message and sharing their stories.
Through Charity by Design, Alex and Ani contributes to social well-being through partnerships, donations, community involvement and volunteerism with international, national, and local charitable organizations.
| PARTY WITH A PURPOSE | Alex and Ani’s Party with a Purpose is a unique shopping experience designed to give back to your community. It is an opportunity for you to bring friends and family to shop at any of our Alex and Ani stores and we will donate 15% of all sales during the event to the non-profit of your choice. We want to help make it easy for you to give back and raise funds and awareness.
| BANGLE BAR EVENTS | Alex and Ani’s exclusive Bangle Bars (mobile store) allow customers to design their own unique bangle sets with empowering and personalized pieces. At an Alex and Ani Bangle Bar, the consumer can use their individual power of purchase to give back to a charitable organization. 20% of all sales from the Bangle Bar will go directly to the featured non-profit. Perfect for all fundraising events, Bangle Bars are a great way to create awareness and support a notable organization.
| PRODUCT DONATIONS | Alex and Ani donates unique bangle sets to organizations for use at events to be either raffled or auctioned off with all proceeds going straight to the non-profit.
| CHARM DESIGN | The creation of exclusive charms for Alex and Ani’s partnering organizations are another important component of Charity by Design. Such partnerships between Alex and Ani and the non-profit organization happen so organically that it is based on the relationship built with the organization rather than criteria requirements. Once the relationship has been maintained, artwork, meaning cards, and signs are created for the charm to help spread awareness along with the exposure on our website. 20% of proceeds from all sales of the Charity by Design bangle will go directly to the organization.
PARTY WITH A PURPOSE
MEANING CARD | BANGLES
FLASH | BLAST | SIGANGE
Launch videos essentially allow viewers to learn about the partnering organization and the mission behind the organization and Charity by Design. This gives viewers a face that they can connect with, which will make them more inclined to seek more information on both organization as they strive to be new philanthropists.
BLOGS | SOCIAL MEDIA
Blogs can be for the launch of a charm, events, and/or community involvement. Alex and Ani Supports Operations Shower Alex and Ani In the Wild at Roger Williams Park Zoo Alex and Ani Charity by Design Presents to you the Shark Finn
We want to make sure you have the opportunity to connect with us, and most importantly, with each other. Whether it's to share stories, or to communicate with like-minded individuals, you can find us on all of the popular social media channels. Facebook | @AlexandAniUSA | Google+ Tumblr | Pinterest | LinkedIn Eventful | Klout | Instagram YouTube | Foursquare | Blog
EMPLOYEE INVOLVEMENT We believe that companies and individuals each have a role to play in making our communities great places to live and work. We support this belief by encouraging employee volunteerism which not only supports our communities but provides a valuable outlet for employees to express their passion for people, animals, and the environment by helping those around them in practical and meaningful ways.
ALEX AND ANI IN THE COMMUNITY
Micaela Connery, President and Founder Unified Theater From our Rhode Island roots to our passion for all things inspirational, our desire to help people connect with each-other and the world around them to our celebration of creativity — the alignment between Alex and Ani and Unified Theater is so wonderfully strong and we are so excited to have this partnership around our bangle.
Kerry Burns, Mother of Finnegan and Founder Finnz Fundz This bangle has truly been a tangible representation of all the work and love we’ve put into Finnz Fundz so far. It means so much to have this charm on the wrists of so many, further spreading our dear Finn’s influence and love. We are so proud to have had the opportunity to partner with Alex and Ani, and feel that our relationship with this great company lends our foundation a sense of legitimacy in the world. We look forward to the next steps in building our foundation and helping more families.
Kate McLetchie, Former Executive Director African Rainforest Conservancy After a successful three-year run with the Tree of Life Bangle, ARC is thrilled to deepen its partnership with Alex and Ani with the newly launched Tree Hugger bangle. The proceeds from this bangle will allow ARC to plant an additional 10,000 trees in Tanzania’s Eastern Arc Mountains this year – giving communities tangible alternatives to cutting down the rainforest for timber, fuel wood, etc.
Wendy Fournier, President National Autism Association The puzzle piece has special meaning to families affected by autism. Originally, the design symbolized the need to solve the puzzle of cause and treatments for autism. With 1 in 88 children now being diagnosed, it is also symbolic of the fact that it truly takes a village to support those who are affected. The funds raised through sales of this bracelet will provide meaningful help to families through NAA’s programs. To all of you, who choose to add this beautiful piece to your #charmed arms, please know that YOU are a vital piece of the puzzle.