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November 2013 /// $7.00

The industry at your fingertips:

A Charisma Media Publication

families need ‘love & respect’

boosting the bottom line

Emerson Eggerichs had a hit on his hands when Thomas Nelson released his Love & Respect book for couples. Now he’s taking a similar approach to parentchild relationships in Love & Respect in the Family. Book News, page 18

Stores and suppliers in the church supplies arena have found that selling big-ticket items like pews and pulpits can substantially increase the Christian retail store’s profits. Could it be your store’s answer to Amazon? Church Supplies, page 34

Christian stores bear ‘a mighty responsibility’

Best-selling author David Jeremiah is grateful for retailers as ‘God’s frontline ambassadors to a hostile world’ by jeremy burns


Pastor and ‘New York Times’ best-selling author David Jeremiah now brings years of preaching experience to his most significant project, ‘The Jeremiah Study Bible.’

VBS remains vital vehicle for evangelism Resource guide will assist retailers in serving the church by Christine D. johnson Many of our readers likely have a Vacation Bible School (VBS) experience—good or bad—burned in their brain. Yes, I’m resisting the urge to tell you mine. That said, God has used VBS in many lives. Studies have shown that VBS is still a vital vehicle for communicating the gospel message and seeing hearts changed. What could be better than that?


2014 VBS product guide

r. David Jeremiah is no stranger to big releases. The New York Times best-selling author of more than 40 books and founder of Turning Point Ministries reaches tens of millions across the world through his radio and television broadcasts and through the written word. But a pair of key releases this fall sets the bar even higher for him. The Jeremiah Study Bible, the first Bible to incorporate Jeremiah’s widelyrespected commentary and insight, will be released Nov. 26 by Worthy Publishing. The leatherbound or jacketed hardcover edition of the New King James Version Bible features 8,000 individual study notes, hundreds of sidebars with word studies and historical information, and more than 60 full-page articles exploring key themes of the Christian walk, as well as an array of maps, charts, tables and a topical index and general concordance. In keeping with his commitment to making his teachings as comprehensive and accessible as possible, the volume will also include digital and multimedia resources, accessible through QR codes in the text. “The Jeremiah Study Bible is the most important project I’ve ever worked on in my entire life because it brings everything I’ve done back to what matters most in my life and ministry: the Word of God,” Jeremiah said. “Pulling together and classifying and condensing nearly 50 years’ worth of notes and insights has been daunting at times, but I have strongly felt the Holy Spirit’s lead and encouragement along the way, and that helped a great deal as I worked through the process.” As befitting a Bible bearing Jeremiah’s name, the commentary and supplementary tools in The Jeremiah Study Bible focus on three key questions: What does the Bible say? What does it mean? and What does it mean for you? “My prayer is that The Jeremiah Study Bible will accomplish three things for those who want to delve more deeply into God’s Word: that it will reveal what the Bible says, illustrate what it means, and uncover what it means for them as an individual,” Jeremiah said. “God speaks to us through His Word and He’s been doing so for more than 2,000 years.” “If someone reads the Word and doesn’t know how it applies to their life and to them personally, they will leave the Book wanting and perhaps even confused,” he J E R E M I A H , p a g e 11

As we approach 2014, we aim to find every new VBS program that will be sold in Christian retail stores to share in our VBS Guide. On an annual basis, we equip Christian retailers in relaying this information and product to churches, so stores can play their part in making a real difference in their communities. We trust that you will find the program listing, At-a-Glance chart and feature by Gospel Light’s Donna Lucas of benefit as you serve the VBS customer. I’d also like to take a moment to welcome our new assistant editor, Jeremy Burns. From time to time, Jeremy will be calling retailers to find out what’s new and newsworthy, not to mention all the contacts he’ll be making with publishmore inside ers and other suppliers on an ongoing basis.   Christian retailers reflect on their fiction sales in Retail Question, page 14 As always, we invite you   Illusionist Harris III stars in new autobiographical documentary, page 24 to connect with us on so  Miss Kay appeals to Duck Dynasty fans with new cookbook, page 26 cial media and share your thoughts about how Chris  Biographies aim to inspire readers to live out their Christian faith, page 28 tian Retailing can serve you   Fresh translations and relevant notes encourage Bible buying, page 30 better. See our contact infor  Barbour’s Shalyn Sattler looks at value publishing in Industry Forum, page 36 mation on p. 3 of this issue.








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Jan. 7-14 The Atlanta International Gift & Home Furnishings Market, Atlanta, 800-ATL-MART (285-6278) Jan. 9 Christian Product Expo at AmericasMart, Atlanta., 800-868-4388 Jan. 15-21 Dallas Total Home & Gift Market, Dallas., 214-655-6100

Family Christian transforms into ‘kingdom giving engine’

New nonprofit model means big goals and greater empowerment in giving to important faith-based causes Family Christian Stores has long been a staple in the Christian retail arena, but while its commitment to offering quality products remains intact, big changes are going on behind the scenes. In November 2012, Family Christian Stores was purchased by three Christian businessmen who had a unique vision for the company, a vision that has quickly become a reality. “From a customer experience standpoint, everything will remain the same in terms of, hopefully, getting the great

quality and selection of Christian resources that help people find, grow and celebrate their faith in Jesus Christ,” Family Christian CEO Cliff Bartow said of the shift to nonprofit status. The main difference, he said, is that the new owners “have a very strong desire to create a kingdom giving engine.” “Their heart is to be able to take the earnings from Family Christian and give those earnings away to Christian charities and Christian organizations,” Bartow

added of the three Atlanta businessmen who invested in the company. Family Christian Ministries, the parent company of Family Christian Stores that also includes the chain’s ministry arms and digital platforms, has officially made the shift to nonprofit, though elements are still moving into place to maximize the effectiveness of the giving model. Although Family will now be giving away 100% of its corporate profits, the company has been a strong proponent of

Family Christian Stores presents 2013 Vendor Awards Four companies honored for excellence in partnership with leading Christian retail chain Family Christian Stores presented its 2013 Vendor Awards last month at its annual company update in Grand Rapids, Mich. Family recognized four vendors in the categories of Partnership, Business Innovation, Ministry Impact and Supplier of the Year. “Family Christian is blessed to work with a large number of exceptional supplier partners,” said Olivia Marx, the chain’s senior vice president of merchandising. “Our annual Family Christian Vendor Awards are intended to recognize and honor the very best of those vendors in key categories each year.” “The special partnerships we’ve built with each of these organizations, and the unique ways we’ve been able to work together, are what help Family Christian accomplish its purpose of spreading God’s Word and serving the widow and the orphan,” Marx added. “The awards are a small token of our appreciation, but we are so grateful to be working collaboratively with suppliers who share a common vision with us towards achieving our calling.” Capitol Christian Distribution was the recipient of this year’s Partnership Award for its “strong support of Family Christian’s marketing and promotional efforts, driving solid business results for both companies,” Family Christian said. “Capitol is dedicated to getting on board with Family Christian’s direction and educating their artists and record labels about the heart of Family Christian’s ministry.” New Day Christian Distributors received the Business Innovation Award. While New Day’s roots are in music—still

“Their creativity and responsiveness have driven strong results for Family Christian,” Family Christian said. Family presented the Ministry Impact Award to Fair Trade Services, “a vendor partner whose heart for ministry aligns closely with Family Christian’s calling to follow the Family CEO Cliff Bartow, left, and staff Dan Hubka, James 1:27 mandate,” Olivia Marx, Craig Klamer and Kevin Traub present Family Christian said. an award to Michael Turner of New Day Christian. Last Christmas, Fair Trade created the second Family Christiana solid part of its business—its distribution exclusive record to raise funds to put an end categories have broadened to include fastto sex trafficking worldwide. The albums growing product lines, including Melissa & Doug toys and Duck Commander gifts. A W A R D S , p a g e 10

Christian charity for years. “Family Christian was already tithing 10% of our profits to our James Fund to

help widows and orphans,” Bartow said. “They also saw the child sponsorship program, where last year alone we had 33,000 children sponsored through our stores, that the reoccurring revenue when you see that raises about $40 million a year for World Vision.” This history of corporate generosity was key to bringing together Family and the new owners. “God brought us these three businessmen in our path who are very aligned with us,” Bartow added. “The businessmen saw the generosity of our customer base already and just felt like this was something they were called to do.” The company is focusing on this spirit of generosity in every facet of their operations. “We’re not looking at what we can get or what we want from our customer, but more what can we do for our customer,” Bartow said. He said the company is looking at what they can do to serve and communicate with their customers “on a personal level and engaging them that helps them feel good about themselves and about their f a m i ly, p a g e 7

U.S. to challenge Hobby Lobby healthcare exemption Controversial abortion insurance mandate heads back to federal court Hobby Lobby and sister retailer Mardel face yet another bump in their ongoing legal battle. Federal lawyers have indicated their intent to challenge the temporary Obamacare exemption granted in July. Lawyers for the U.S. Department of Health and Human Services filed a federal court notice Sept. 17 in opposition to the exemption. U.S. District Judge Joe Heaton granted Hobby Lobby and Mardel a temporary exemption from a requirement in the healthcare law that mandates employers provide insurance coverage for morning-after pills

and other emergency birth control methods. The court order allows the companies to avoid hefty fines while they continue their legal challenge on religious freedom grounds. The Green family, Christian owners of Mardel and Hobby Lobby, believe that life begins at conception and that certain birth control methods are tantamount to abortion. The companies’ current insurance plans do offer 16 other forms of birth control. If the exemption is removed, the com-

Hobby Lobby continues its fight against Obamacare abortion fines. panies could be forced to choose between betraying their beliefs and complying with the full range of government-mandated contraceptive options or facing fines of $1.3 million a day. —Burns

  how to connect with us: Retailing tab on the free Charisma News app. Download at




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New Tyndale alliance to ‘increase opportunity’ for NavPress authors NavPress cedes many publishing roles to new partner in order to focus on acquisition and development NavPress and Tyndale House Publishers jointly announced Sept. 11 a new publishing alliance to grow the influence and impact of the NavPress brand. Plans are underway to increase the global distribution of the NavPress backlist and expand opportunities for new NavPress books and Bibles. NavPress will continue to operate as the publishing arm of The Navigators ministry based in Colorado Springs, Colo. , but Tyndale is coming alongside NavPress to bring efficiencies of scale to the publishing process, including manufacturing, warehousing, selling, marketing and fulfillment.

Tyndale has had a similar relationship with Focus on the Family for many years. NavPress planned to eliminate the jobs of at least 22 of its 29 employees, according to The Gazette (Colorado Springs). The company will retain a small acquisition team, while Tyndale will soon assume most of the publisher’s other roles. “I am excited about the alliance with Tyndale,” said Charlie Dokmo, chief of staff for The Navigators and interim CEO of NavPress. “This new publishing arrange-

ment will allow the NavPress team to focus on what we do best, which is acquiring and developing new content—the heart and the future of every publisher. “At the same time, this alliance will increase the opportunity for our authors to maximize their impact in the marketplace considering Tyndale’s well-regarded marketing prowess, sales talent and operating platform,” Dokmo added. “Most importantly, The Navigators is delighted to be engaging in God’s work with Tyndale and its rich heri-

Charisma House launches Excel self-publishing e-book initiative Xulon Press founder Tom Freiling to head ‘Christian publisher for the world’ program “Excel is the next generation of selfTom Freiling, founder of Xulon Press, venpublishing,” Freiling said. “We’re taking tures back into self-publishing with the digital publishing technology a launch of Excel, a breakthrough step farther, to make it faster and in digital self-publishing that utieasier for Christian authors to get lizes an exclusive technology to published.” facilitate high-speed publishing. In three do-it-yourself steps, Launched in September, authors have the ability to subExcel is a collaborative project owned by Charisma House and mit their manuscript for free directed by Freiling. Excel is the via Excel’s website and prepare world’s first self-publishing enit for electronic publication to more than 30,000 bookstores in deavor to offer print-on-demand popular e-book formats. technology specifically for Chris- Tom Freiling “We don’t consider ourselves a USA tian authors. This state-of-the-art typesetpublisher, or even a North American pubting program mirrors the future of the ebook market with a zero inventory system, lisher—but a Christian publisher for the enabling print books upon request in just world,” Freiling said. 24 hours or less. Excel also offers an online social gath-

ering for authors to interact with experts. Authors have members-only access to a special Twitter  account, Facebook page and LinkedIn profile. There will be a biweekly  conference call and monthly newsletter with a book coach. “In the past five years the self-publishing market has seen a 287% increase, with more than 200,000 titles published last year in the United States alone,” said Tessie DeVore, executive vice president of Charisma House. “Finding the right publisher has become overwhelming for Christian authors. Excel will provide something totally new and fresh, and will allow them to take their message to the world without the additional time, expense and labor of traditional publishing.” —Burns

STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685) Statement required by the act of August 12, 1970, section 3685, Title 39, United States Code, showing ownership, management and circulation of Christian Retailing, publication number 08922081. Published monthly (12 times per year) at 600 Rinehart Road, Lake Mary, Florida 32746. Annual subscription price: $40.00. The names and addresses of the publisher and editor are: Publisher, Stephen Strang, 600 Rinehart Road, Lake Mary, Florida 32746-4868; Editor, Christine Johnson, 600 Rinehart Road, Lake Mary, Florida 32746-4868. The owner is Plus Communications, Inc./DBA CHARISMA MEDIA, 600 Rinehart Road, Lake Mary, Florida 32746. Stockholders owning or holding 1 percent or more of total amount of stock are Stephen Strang, 600 Rinehart Road, Lake Mary, Florida 32746 and Joy Strang, 600 Rinehart Road, Lake Mary, Florida 32746. The known bondholders, mortgagees and other security holders owning or holding 1 percent or more of total amount of bonds, mortgages or other securities are: none. Total Number of Copies printed: average number copies each issue during preceding 12 months, 6,945; number copies of single issue published nearest to filing date, 6,877. Paid and/or Requested Circulation: 1) Paid/Requested Outside-County Mail Subscriptions Stated on Form 3541: average number copies each issue during preceding 12 months, 6,498; number copies of single issue published nearest to filing date, 6,539. 2) Paid In-County Subscriptions: average number copies each issue during preceding 12 months, 0; number copies of single issue published nearest to filing date, 0. 3) Sales through Dealers and Carriers, Street Vendors, Counter Sales and other Non-USPS Paid Distribution: average number copies each issue during preceding 12 months, 0; number copies of single issue published nearest to filing date, 0. 4) Other Classes Mailed Through the USPS: average number copies each issue during preceding 12 months, 0; number copies of single issue published nearest to filing date, 0. Total Paid and/or Requested Circulation: average number copies each issue during preceding 12 months, 6,498; number copies of single issue published nearest to filing date, 6,539. Free Distribution by Mail: 1) Outside-County as Stated on Form 3541: average number copies each issue during preceding 12 months, 321; number copies of single issue published nearest to filing date, 274. 2) In-County as Stated on Form 3541: average number copies each issue during preceding 12 months, 0; number copies of single issue published nearest to filing date, 0. 3) Other Classes Mailed Through the USPS: average number copies each issue during preceding 12 months, 0; number copies of single issue published nearest to filing date, 0. 4) Free Distribution Outside the Mail: average number copies each issue during preceding 12 months, 50; number copies of single issue published nearest to filing date, 0. Total Free Distribution: average number copies each issue during preceding 12 months, 371; number copies of single issue published nearest to filing date, 274. Total Distribution: average number copies each issue during preceding 12 months, 6,869; number copies of single issue published nearest to filing date, 6,813. Copies not Distributed: average number copies each issue during preceding 12 months, 76; number copies of single issue published nearest to filing date, 64. Total: average number copies each issue during preceding 12 months, 6,945; number copies of single issue published nearest to filing date, 6877.* I certify that the statements made by me above are correct and complete. *Percent Paid and/or Requested Circulation: average number copies each issue during preceding 12 months: 94.6%; number of copies of single issue published nearest to filing date: 96%. Stephen Strang, owner Joy Strang, owner

tage of ‘ministering to the spiritual needs of people.’ ” Doug Knox, senior vice president and group publisher for Tyndale, said: “Tyndale and NavPress share a common mission, with product lines that are more complementary than competitive. Working together we can leverage each other’s strengths to accomplish better stewardship of our individual resources.” NavPress will receive and process orders until further notice. Tyndale will begin preselling the NavPress 2014 summer list to the trade this month. —Burns

Apple to appeal e-book injunction U.S. District Judge Denise Cote—who ruled in July that Apple was guilty of conspiring to fix e-book prices with five major publishers—issued her injunction on the company Sept. 6. The injunction was narrower in scope than the original recommendations from the U.S. Justice Department, as Cote had said in her initial comments on those recommendations that she wanted to make the judgment “rest as lightly as possible on how Apple runs its business.” As expected, Cote’s injunction not only limits its agreements with the publishers, but it also requires an external monitor to review Apple’s antitrust compliance policies and procedures for two years. Apple’s shares rose 0.6% after the injunction, as the company avoided the more draconian measures that the Justice Department had initially recommended, one that could have affected the tech giant’s supplier agreements with other media, including music, movies and TV shows. Cote’s judgment will last for five years, but can be extended in one-year increments if deemed necessary. “Consumers will continue to benefit from lower e-book prices as a result of the department’s enforcement action to restore competition in this important industry,” Assistant Attorney General Bill Baer said in a statement on behalf of the Justice Department. Apple said it planned to appeal the injunction and denied the accusation. “Apple did not conspire to fix e-book pricing,” said company spokesman Tom Neumayr. “The iBookstore gave customers more choice and injected muchneeded innovation and competition into the market.”—Burns

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Former Family Christian exec named Mardel president John Nardini leaves food industry to take the lead at ‘extraordinary Christian company focused on giving hope’ Mardel Christian & Education has named John Nardini the chain’s new president. Having assumed his new post Aug. 19, Nardini brings a breadth of knowledge and expertise from more than 20 years in the Christian and retail industries. Mart Green, owner and CEO of Mardel, is “delighted” to see Nardini at the helm.

“He comes with a lot of passion and dedication to the Christian retail industry and is known as a thoughtful leader, recognized for his ability to prioritize opportunities for growth and direct strategic business initiatives,” Green said. Nardini will be based at Mardel’s headquarters in Oklahoma City.

president of marketing for four and a half “I am honored to work for an extraordiyears. Before working with EMI, he was nary Christian company focused on giving product manager for HJ Heinz hope to people every day,” Nardini and brand assistant for Proctor said. “I look forward to growing & Gamble. the Mardel brand and its prodNardini holds a masters in ucts to meet the needs of families business administration from and educators across the U.S.” Purdue University and a bachNardini comes to Mardel from Denali Flavors, a leading invenelor of science in business admintor and marketer of premium ice istration and economics from cream flavors, where he served as Culver-Stockton College. executive vice president of marJason Green served as presiJohn Nardini keting for more than nine years. dent at Mardel for eight years Prior to his work at Denali, Nardini held before leaving in early 2012 to become roles of increasing responsibility at Family president of Baptist Medical & Dental MisChristian Stores for seven years, including sion International in Hattiesburg, Miss. His vice president of marketing and senior vice departure led to a more active role for CEO president of marketing. He joined Family Mart Green, who took on the presidency for Christian from EMI CMG (now Capital an interim period before Nardini was hired. Christian Music Group), where he led the Mardel operates 35 stores in seven states marketing and sales departments as vice with more than 800 employees.

CPE schedules new one-day Atlanta shows Announcement made as Munce Group concluded Nashville event


Two new Atlanta shows are being added to other shows and miss the opportunity to to Munce Group’s Christian Product Expo interact with publishers, so we’re going to bring that missing part,” Blank said. (CPE) calendar for 2014. In conjunction with AmericasMart, the country’s largest January’s AmericasMart pulls in more than 55,000 mostly general market retailgift mart located in the heart of Atlanta, Munce will host “CPE at AmericasMart” ers, and July sees more than 30,000 rein January and July. tailers. The AmericasMart CPE will be differ“Today, no one argues the importance of a good gift selection in a Christian retail ent than Munce Expo events in Hershey, store,” said Ed Nizynski, vice president of Pa., and Murfreesboro, Tenn. Rather than sales for Lighthouse Christian Products the usual three-day schedule, the Atlanta Co. “Some Christian stores state they have shows essentially will hold to a one-day gone all gifts, creating a destination stop for schedule, but the night before the January inspirational gifts for all occashow, a special dinner hosted by Munce and Anchor Distribsions and milestones in life. Depending on which source utors will be held for the enyou’ve read, Christian stores couragement of international are now reaching between retailers. The dinner also will 30% and 40% of annual sales feature instruction on how to through gift products. Some navigate the sometimes-intimeven state since creating a desidating three tall buildings that comprise AmericasMart. tination place for gifts, ‘they’ve “Internationals have been seen an increase in book and coming to Atlanta, and when Singer Danny Gokey music sales.” CTA [Christian Trade Associa- performed at CPE The AmericasMart antion International] decided to Murfreesboro. nouncement was made as cease their meeting and just Munce wrapped up this year’s roll it into the summer show, we thought CPE Murfreesboro, Sept. 22-24, outside this would be a great opportunity,” Munce of Nashville. The show drew about 300 Group President Kirk Blank told Christian retailers with 147 stores represented, taking Retailing. advantage of Munce’s reimbursement plan. For all attendees, CPE at AmericasMart “The owner is the one that generally will feature a basic tabletop show with book comes and they’re making the purchases,” publishers, training sessions and fellowship Blank said. “And with our reimbursement around meals. Forty vendors have signed incentive plan, it really helps them to be up for Atlanta, and so far, 50-75 stores are able to come to an event to be encouraged, expected to participate. to be equipped with new training and in“There are stores that are intentionformation and then engage to buy their products for their last-minute Christmas, ally going to the Mart because they love looking forward to after Christmas and get the Mart, they want to navigate the Mart, want to buy from the Mart, but don’t come C P E , p a g e 10




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Thomas Nelson boosts HarperCollins earnings

Addition to newly formed Christian division helps lift revenue to near pre-recession levels The acquisition of Thomas Nelson is the main driver of the 15% increase in revenue for HarperCollins in the fiscal year ending June 30. HarperCollins finalized the purchase of Nelson in July 2012. Revenue and earnings for the publisher

were $1.37 billion EBITDA (earnings before interest, taxes, depreciation and amortization), up from $1.19 billion EBITDA the previous fiscal year. This brings the company’s income nearly to pre-recession levels.

Group Publishing presents community service awards Group Publishing presented its annual Community Service Awards on Aug. 29 in Johnstown, Colo. Every year, Group gives a portion of its profits to service-oriented organizations and leaders in northern Colorado. Since 1997, Group has donated more than $1 million through its awards. This year, the publisher gave $61,000 to organizations in such categories as Educational Services; Social Services: Faithbased; Services for Youth; and Churchbased Outreach. Larger special awards were also conferred, including the Special Church Award, which was presented to Warriors for Christ, and the $25,000 Out-

Group Publishing presents $25,000 check to Amy’s House for Girls. standing Award, which was given to Amy’s House for Girls. —Burns

While Nelson and the creation of the HarperCollins Christian umbrella—which also includes Zondervan, part of HarperCollins since 1988—are cited as the primary drivers of increased revenue, the growth of e-books

  f a m i l y , from 3 relationship with Jesus Christ.” “We have a written document that the three stewards signed along with myself, committing and dedicating this company to God,” Bartow said. “We are simply stewards of its resources and assets.” The not-for-profit shift also gives customers extra incentive to shop at the chain. “We think that it’s a pretty compelling reason to shop at Family Christian, knowing that 100% of [our] earnings are going to go to be given away to Christian charities,” Bartow said. “And so we think it’s a pretty compelling reason to spend, if not 100% of your wallet share with us, more than maybe you have in the past.”

also played a role. The publisher’s e-book sales accounted for 19% of revenue in the fourth quarter of fiscal year 2013, up from 16% the year before. Lower manufacturing costs from increased digital sales as well as greater synergies in the Christian division were also key components. Gains were offset somewhat due to HarperCollins leaving the third-party U.S. distribution business as well as charges from Canadian and Australian operations. —Burns

Even though the traditional profit motive is now gone from Family’s corporate structure, it hasn’t hindered leadership’s drive to bring in revenue. If anything, the new model and its potential kingdom impact has increased that incentive. “I think it’s important to state that notfor-profit simply means you’re not going to pay any federal income tax,” Bartow said. “It doesn’t mean you don’t want to create earnings that allow you to do something in that not-for-profit that impacts the kingdom.” “We have a goal here in the next five years to be able to be giving away $100 million a year,” Bartow added. “We really believe that’s a realistic goal that could be achieved, and that’s some pretty significant kingdom impact.” —Burns

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Study: Retailers need improvement in three key areas CFI’s customer satisfaction survey shows how important it is to know ‘what drives customers back to the store’ Retailers need improvement in pricing, checkout process and store associates, according to a survey conducted by CFI Group, a customer satisfaction technology and analytics firm. However, the survey did find that retailers’ physical store and online presence were meeting customer expectations.

The ongoing, benchmark study was conducted to gain an understanding of how satisfied retail customers are today—focusing on intent to make repeat purchases, develop an affinity toward a brand and recommend retailers to peers. “Understanding what drives customers back to the store is critical to a retailer’s

business performance,” said Sheri Petras, CEO of CFI Group. “This study provides retailers with an understanding into how to improve their customer satisfaction within the segment they serve and their brand communities.” The study used the American Customer Satisfaction Index methodology to measure six key elements of the consumer experience: physical store, associates, merchandise, price, checkout and online presence—to identify the top drivers of retail customer satisfaction. Based on the findings, CFI recommends the following actions for driving positive customer experience and engagement: The price is right: As the economy comes out of its recession, customers are still price and value conscious. Focusing on the store’s strength as it relates to price— value, quality, sales, etc.—can set a retailer apart from the competition and attract and retain consumers.

Train, train and train your associates: Store associates are a leading driver of customer experience. Creating a pleasant, helpful atmosphere creates a better customer environment and encourages customers to stay longer and purchase more. Maintain all channels of communication: Millennials prefer passive communication, while baby boomers are more inclined to engage with associates via face-to-face. Customers who can select the manner they choose (email, social media, phone, etc.) to connect with a retailer are far more likely to engage with associates in a meaningful way. Regularly monitor and measure customer satisfaction: Consistently benchmarking customer satisfaction will allow retailers to compare themselves against competition. Measuring customer experience allows companies to uncover actionable insights to improve performance across every customer touch point. —Burns

ShopperTrak offers holiday predictions ‘Nobody can afford to procrastinate,’ says company founder

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Retail sales will increase this holiday season, according to ShopperTrak, but retailers will have a shorter window in which to earn their share. A shorter holiday season will mean more cutthroat competition as retailers vie for a piece of the consumer spending pie. The Chicagobased shopper analytics company forecasts a 2.4% increase over last year’s holiday season. However, overall foot traffic is expected to decrease 1.4% compared to last year. This decrease in shoppers is largely due to the reduced window of time retailers have to capture peak holiday spending this year, as only 25 days lie between Black Friday (Nov. 29) and Christmas this year, compared to 31 days in 2012. Additionally, there are only four full weekends within that period versus five last year.

“Nobody can afford to procrastinate,” said ShopperTrak founder Bill Martin. “Retailers must have their holiday marketing and operations ready to go when November begins, as consumers will be ready to take advantage of those deals.” Holiday sales and store shopper traffic historically account for about 20% of annual retail activity. “Although the economy continues to recover slowly, consumers remain cautious about spending and are not ready to splurge,” said Martin. “Even though online buying increases each year, brick-andmortar sales remain retail’s largest profit opportunity. Retailers who deliver a seamless experience both in-store and at every customer touchpoint have the chance to capitalize and grab their share of wallet when shoppers visit the stores.” —Burns

Russ Doughten Films to close operations | BA13AU0CR Contact Your Sales Representative for Special Offers and Discounts


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Russ Doughten Films closed its doors Sept. 15, according to a company representative. The news came on the heels of the death of company founder and head, Russ Doughten, at age 86. Doughten died Aug. 19 after a protracted battle with a cardiac illness. Russ Doughten Films was Russ Doughten

the flagship studio for the pioneer Christian filmmaker. The production company was behind more than a dozen evangelistic films—including the 1970s’ “Thief in the Night” series shown in many churches and which laid the groundwork for Left Behind and other endtimes thrillers. —Burns

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C.S. Lewis’ writings still resonate 50 years after death Work of acclaimed author-theologian whose death is marked this month is ‘simply unprecedented’ aside,” he said after rattling off a litany of relation to either author), manager of examples in which C.S. Lewis’ works have Logos Bookstore of Dallas. played a key role in the lives of readers. Though many best-selling books are reSue Smith, CBA chairman and store leased into the Christian marketplace every manager of Baker Book House in Grand year, few authors have stood the test of time Rapids, Mich., agrees. as well as Lewis. “C.S. Lewis holds a corner“I want a frontlist title that will become a strong backlist title,” stone on Christian literature,” Logos’ Lewis said. “Those do not Smith said. “His writings conseem to come along as often as tinue to be sought after for most they used to.” who take their personal faith “C.S. Lewis is a great example journey seriously, and they hold consistent demand with most of an author that holds enduring stores.” value, one whose works speak to The British theologian will the head and to the heart.” Lewis C.S. Lewis also be formally recognized in his added. homeland on the anniversary of his death. Logos’ Lewis has seen the theologian’s He will be inducted into the Poets’ Corner books have profound effects on readers of at Westminster Abbey on Nov. 22. all ages and at all stages of their spiritual The same day, Lewis will be celebrated journeys. From Mere Christianity playing at the American Academy of Religion meeta key role in a conversion that played out in his store to Grief Observed bringing comings in Baltimore by Maudlin and authors N.T. Wright and Robert MacSwain, who fort to the bereaved, the longtime retailer’s will be reflecting on Lewis’ career. observations testify to the staying power of HarperOne is also commemorating Lewis’ writings. Lewis’ work with a revamped website, “All this, decades after the pen was laid

One of the most influential writers on modern philosophy, theology and apologetics is undoubtedly the late, great C.S. Lewis. Fifty years ago this month, the Oxford don and seminal author died, but the lasting impact of his work is perhaps greater than ever. “The longer I have been in religious publishing (which is longer than 30 years now), the more I appreciate how unique and how profound Lewis’ influence has been,” said Michael Maudlin, executive editor for HarperOne, publisher of Lewis’ works. “Whether we acknowledge him or not, he is the measure for everyone else of what a public intellectual for Christianity can be and should be.” Lewis was a pioneer in bringing Christian fiction into the popular consciousness, with his allegorical fantasies in the “The Chronicles of Narnia” series, science fiction “Space Trilogy” and his timeless take on spiritual warfare, The Screwtape Letters. “Lewis crafted wonderful works of fiction before Beverly Lewis and Frank Peretti made that genre acceptable to the Christian market,” said Rick Lewis (no, and publication of a special annotated edition of The Screwtape Letters. The new edition of Screwtape will include “biographical and literary background information behind the book as well as quotes from Lewis’ other works to help explain and deepen our appreciation for what he is saying in Screwtape,” Maudlin said. “It is a beautiful volume.” Beyond the spiritual and theological impact of his works, Lewis’ sales continue to be strong. “The Chronicles of Narnia” was brought to a new generation of fans via feature film, while HarperOne’s C.S. Lewis Signature Classics editions have sold nearly 10 million copies since 2001. Mere Christianity, the best-selling book from that series originally published in 1952, has sold more than 150,000 copies in the last 12 months alone—60 years after its original release. “The idea that someone who passed away 50 years ago is still selling at such a rate is simply unprecedented,” Maudlin said. “His spirit haunts every popular Christian author, and we are all better off because of it.” —Burns

Give Your Loved Ones a Gift They Can Really Use This Christmas! The Best-Selling Bible Tabs are also The Perfect Stocking Stuffers. Otros productos de inspiración

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‘The Bible’ miniseries producers take Jesus to silver screen 978-1-62136-073-5 | US $10.99

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Mark Burnett, Roma Downey join with Fox for new film Roma Downey and Mark Burnett, producers of the hit History Channel miniseries The Bible, have signed a contract with 20th Century Fox to take the story of Jesus to theaters in 2014. Son of God, a feature-length film, will use and expand on the sections of the miniseries about the life of Christ, creating a sweeping narrative from His birth through His resurrection. “While we appreciated the interest from other distributors, Fox was the right choice for us,” Burnett told Variety. “We have crafted a powerful standalone movie that is a completely emotional, uplifting experience for audiences.” Downey, who will play Jesus’ mother, Mary, starred in CBS’s hit show Touched by an Angel in the 1990s. Burnett, her husband, is an Emmy Award-winning producer of myriad reality TV shows, including as The Voice, Survivor and The Apprentice. The Bible averaged 15 million viewers in five two-hour parts on TV, and more than 1 million DVD units of the series have been sold to date. According to distributor Fox, it is the highest-selling TV-to-disc title of the past two years, and the highest-selling TV miniseries of all time.

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have raised more than $1 million for International Justice Mission. Dicksons took home the Supplier of the Year Award for its “exceptional service and genuine and intentional efforts to understand and meet our consumers’ ever-changing needs,” Family said. “Dicksons collaborates with Family Christian’s buyers to develop innovative products and

  C P E , from 6 it all done in two days and really have little out-of-pocket.” Retailers seemed pleased with the size of the show, as did many vendors. “We try to keep it from a certain size just from a timing standpoint,” Blank said. “We have limited time on the floor and if we have too many people trying to do too many things all at the same time, it’s just chaos. So we try to keep the same type of numbers, ratio between vendor and store, so we started it open it up to other retailers, and it’s been a blessing. We did that probably two or three years ago, and now the majority obviously are the Munce Group stores that come to this event, but we had stores from Logos and stores from Covenant and stores from Parable and just a lot of affiliations.” The Episcopal Booksellers Association also brought its retailers for their

Fox will also handle the home video release of Son of God, whose release date is yet to be determined. The Christian products market benefited from the DVD release of The Bible

Roma Downey and Mark Burnett as well as companion products, including Carpentree’s line of licensed framed art and FaithWords books and audiobooks such as A Story of God and All of Us by Downey and Burnett and similar titles for Easter and Christmas. —Burns

then follows through on the product delivery to ensure advantageous margins and superior in-stock positions, fueling strong sales growth.” Vendors also attended Family’s “Giving and Growing” gala, which featured auctions; a panel discussion with ministry partners; and worship with Nicole C. Mullen. Vendor representatives and Family partners also engaged in work projects in the homes of area widows. —Johnson

annual board meeting, membership meeting with elections, worship service and annual dinner to coincide with the Munce event. Along with training from Tyndale House Publishers on its The Wayfinding Bible and from Bookstore Manager on its software, retailers were treated to live performances from artists including Danny Gokey, Laura Story, Mikeschair, City Harbor and Steven Curtis Chapman; heard from authors Jefferson Bethke, Pete Wilson, Stasi Eldredge, Eric Samuel Timm and Dr. Reggie Anderson along with Christian Authors Network authors; and watched new movies Grace Unplugged and Unstoppable. CPE events for 2014 are scheduled as follows: Atlanta (Jan. 9), Hershey (Jan. 19-21), Atlanta (July 10) and Murfreesboro (Sept. 21-23). Retailers can learn about Munce’s CPE reimbursement program at —Johnson

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  J E R E M I A H , from 1 added. “But if they realize what the Scriptures say to them and how they apply to real life—to their life—then there is nothing in existence more powerful and more able to change someone into the person God wants them to be.” Worthy Publishing, a relatively new house helmed by industry veteran Byron Williamson, is gearing up for this landmark Bible release. “We have always been moved by Dr. Jeremiah’s ability to blend serious scholarship, practical application and inspiration,” said Williamson. “That’s his unique gift. He is such a diligent student; the long hours he invested in the development of this amazing study resource was an inspiration to all of us.” “Dr. Jeremiah fervently believes in the need for every believer to plunge into God’s Word,” Williamson added. “His approach appeals to Christians from all walks of life and tradition.” Last month saw the release of Jeremiah’s latest trade book, What Are You Afraid Of? (Tyndale House Publishers). Providing biblical answers to 10 of the top fears believers are facing today, the book offers a timely response to an uncertain age.

“I wrote What Are You Afraid Of? because I heard people say things I had never heard before—like, ‘I wonder if it’s safe even to go to church. I wonder if it’s safe to put my children in school. I wonder if it’s safe to eat in a public place. I wonder if it’s safe to shop in a mall,’ ” Jeremiah said. “It’s a very present problem, and obviously the Bible has a lot to say about it. I wanted to try to answer some of Worthy Publishing those questions from the Scripture.” Jeremiah takes a personal approach to these fears and casts them in a spiritual light, referencing the most often used admonition in the Bible—“fear not”— and helping to not only put the fears in a proper frame of reference, but also illustrating how key figures from the Bible struggled with— and overcame— similar fears. “Fear is universal—it’s the great equalizer,” he said. “Everyone is afraid of something. I realized in writing this book that, at some point in time or another in my own

life, I experienced every one of these fears.” “What Are You Afraid Of? will reveal to people who are wrestling with fear, or know someone who is, that there are biblical answers to our fear questions—and ways to face down their fear with faith,” he added. Maria Eriksen, senior marketing director for Tyndale, sees the topic of fear as “deeply relevant in today’s fear-filled culture,” she said. The Jeremiah Tyndale House Study Bible and What Are You Afraid Of? are only the latest in a successful writing career spanning more than 30 years. Jeremiah’s keen insight and ability to translate key elements of the faith into layman’s terms has made him widely sought as a voice on spiritual issues. “I think that God has blessed me with a writing style that ordinary people can relate to,” Jeremiah said after deferring speculation on why he so resonates with readers. “I try to utilize the power of story, just as Jesus did in His parables. Stories have a great ability to illustrate truth to people.”


“Readers of Dr. Jeremiah’s work immediately see evidence of his own fresh, indepth Bible study,” said Williamson, who has worked with the author on multiple projects throughout his publishing career. “He has the capacity to uncover insights that arrest your attention, clarify God’s message for you and provide such practical counsel about how to live a joyful life.” Jeremiah is also appreciative of how crucial Christian retailers have been to his writing career and to spreading the gospel, especially in the moral, economic and religious upheaval that led to the propagation of fears he addresses in What Are You Afraid Of? “Christian retailers are absolutely essential to helping us fulfill the mission I founded my ministry, Turning Point, on more than 30 years ago: delivering the unchanging Word of God to an ever-changing world,” he said. “The man or woman serving God’s kingdom in a Christian retailer might be the first real face of Jesus a struggling, lost person has ever seen. That’s a mighty responsibility, but an equally mighty opportunity to win a soul for Christ.” “Christian retailers are truly God’s frontline ambassadors to a hostile world,” he said, “and they are needed now more than ever.”

Treasured Gift for All Seasons

THE BIOGRAPHICAL BIBLE Through insightful reflections on the lives of over eighty individuals found in Scripture, you will find a lively and insightful narrative that brings the Bible to life as no other book does.

Far from being ancient and irrelevant, these stories are timely, provocative, and most of all, illuminating.

To order call (800) 877-2665 To order in Canada call David C. Cook (800) 263-2664

New Four historical romance novellas in one volume from popular authors Karen Witemeyer, Mary Connealy, Regina Jennings, and Carol Cox. A Match Made in Texas a noveLLa CoLLeCTion Trade Paper; $14.99; 978-0-7642-1176-8 Ebook; $14.99; 978-1-4412-6341-4 AvAilAble JAnuAry 2014

A powerful retelling of the beloved Esther story set in World War II Europe. New York Times bestselling author Debbie Macomber calls it â&#x20AC;&#x153;gripping.â&#x20AC;? For Such a Time by Kate Breslin Trade Paper; $14.99; 978-0-7642-1160-7 Ebook; $14.99; 978-1-4412-6346-9 AvAilAble April 2014

From Bethany House

New writing duo! Bestselling author Tracie Peterson teams up with Kimberley Woodhouse for this moving Depression-era drama.

Top 10 CBA bestselling author Leslie Gould offers a charming new Amish romance readers of Beverly Lewis and Suzanne Woods Fisher will enjoy.

All Things Hidden by Tracie Peterson and Kimberley Woodhouse Trade Paper; $14.99; 978-0-7642-1119-5 Ebook; $14.99; 978-1-4412-6348-3 AvAilAble JAnuAry 2014

Minding Molly by Leslie Gould The CourTships of LanCasTer CounTy #3 Trade Paper; $14.99; 978-0-7642-1033-4 Ebook; $14.99; 978-1-4412-6360-5 AvAilAble FebruAry 2014

Regina Jennings brings 1880s Texas to life with a lively new historical romance full of vivid characters that will touch readers’ hearts. Caught in the Middle by Regina Jennings Trade Paper; $14.99; 978-0-7642-0992-5 Ebook; $14.99; 978-1-4412-6350-6 AvAilAble April 2014

Two-time Carol Award winner Lisa Wingate blends a touching contemporary Texas romance with a mystery out of the past.

A 1930s mystery novel with a romantic twist—perfect for fans of Agatha Christie and Jacqueline Winspear’s Maisie Dobbs series.

Wildwood Creek by Lisa Wingate Trade Paper; $14.99; 978-0-7642-0824-9 Ebook; $14.99; 978-1-4412-6355-1 AvAilAble FebruAry 2014

Death by the Book by Julianna Deering a Drew farThering mysTery Trade Paper; $13.99; 978-0-7642-1096-9 Ebook; $13.99; 978-1-4412-6356-8 AvAilAble MArch 2014

Bestselling author Judith Miller delivers a heartwarming story set amid the fascinating bonnet community of the Amana Colonies.

Acclaimed author Siri Mitchell offers a delightful new historical romance—the 1920s era setting will appeal to Downton Abbey fans.

Award-winning author Elizabeth Ludwig brings her historical romantic suspense series to its riveting conclusion.

A Shining Light by Judith Miller home To amana Trade Paper; $14.99; 978-0-7642-1002-0 Ebook; $14.99; 978-1-4412-6359-9 AvAilAble MArch 2014

Love Comes Calling by Siri Mitchell Trade Paper; $14.99; 978-0-7642-1036-5 Ebook; $14.99; 978-1-4412-6354-4 AvAilAble MArch 2014

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A Division of Baker Publishing Group • Available from your sales rep or call Bethany House at (800) 877-2665 • In Canada, contact David C. Cook Distribution at (800) 263-2664


/// N ove m b e r   2 0 13 / / / w w w. christ ia nre t a i l i n g . c o m

[ R etai l Qu estion: Fiction ]

Stocking the new and novel

Some stores cater to fiction readers while others limit the category’s shelf space


hristian retailers have found themselves in a quandary, trying to decide how much fiction to carry with the advent and acceleration of e-books—which are also now available in physical stores. Fiction readers are repeat customers and often get wrapped up in a series, so stores that want their ongoing business must be continually prepared. We asked several retailers if the fiction reader is a customer they cater to, and if so, how much and what type of fiction they stock. Take a look at the following to see how they responded:

Because the primary customer that comes to my door is female, a lot of the fiction is geared toward them, which would include romance and things like that. … The fiction that I like is for guys more than it is for gals, a lot of action and people that have found themselves in some sort of predicament that God has helped them with. I think fiction is really a study in how faith has helped other people through situations and being able to apply that to the situation that you find yourself in. It’s a very practical faith as opposed to, let’s all go to church on Sunday and teach Sunday school. We also have a used fiction section where people bring their Christian fiction into us and we buy it from them and give them script that they can use any place in the store and then we resell those used books. We’ve been doing that for about three or four years now, and it’s been a big boost to our fiction section.

Bill Carlson Owner Lamp Post Christian Bookstore Coldwater, Mich. We do carry fiction. We carry almost everything that’s coming out from the Christian publishers these days. Where at one time we had a 4 foot section of fiction, now we have probably at least 24 feet in our regular fiction section, plus we highlight the newest books behind the counter and we also have a best-selling wall and we highlight all of the top 10 best-selling fiction on that. … We have quite a few Amish in our area, so a lot of people like to read the Amish fiction especially.

Karen Grosse Owner Lighthouse Christian Books Green Bay, Wis.

We carry a wide selection of fiction, from general to historical to romance to suspense. Fiction is a key area of our book sales. Fiction is a consumable, and we see many customers buying series of fiction books and many simply buying fiction on a frequent basis. Fiction book sales equate to 10% of our overall sales. Books as a category make up 32% of our overall sales with Bibles making up a further 10% of sales.

Mark Hutchinson President Blessings chain Canada We carry 36 linear feet in the fiction department alone. I say it that way as we carry a strong line of used fiction along with a nice selection of bargain fiction. … I work with the publishers we “normally” work with, but I also listen to recommendations by readers that shop at the store, but also different websites that sometimes have a good lead on a book.  We are strongest in Historical and Amish, but I believe that is because that is what is the most available. The mystery/ adventure genre does well, and it is not only men readers. Our spec [speculative] fiction/fantasy does really well for what is available, and in that mix are the contemporary books that do well also. It has been a matter of finding out what they like to read and then making sure we have it in stock for them. So all that to say, I work at making sure I know what my readers want. If they only wanted one genre, then I would carry that, but we have a wide variety of readers that frequent our store.

Chris Jager Fiction buyer Baker Book House Grand Rapids, Mich.

We have about 60 linear feet of shelving devoted to adult fiction. I have broken this down into a few categories: contemporary, historical, mystery, general fiction and classical literature. I carry around 500 titles. Since my store is just 1,700 square feet, I try to carry titles that earn their space—by sales and/or meaningful content.

Rick Lewis Owner Logos Bookstore Dallas Our fiction section doesn’t do near as well with the evolution of e-books. The nonfiction does way, way better. We have a section of fiction that’s probably 4 foot floor to ceiling, but it’s definitely one of the smaller sections. I have asked a lot of customers about the types of books that they have on their shelf. They say the main reason they want to keep the other genres in paper form is that they either like to mark in them and take notes, or if they are specially touched by a certain book, they like to pass it on to a friend. This usually doesn’t happen with fiction. They read it and it is over. That’s why an e-reader makes more sense to them.

Kelly McCoy Owner Enid Christian Bookstore Enid, Okla. Because most of our readers in our church are nonfiction readers, I do have one bookcase dedicated to fiction because it’s my love personally and I pick and choose based on my other fiction readers and I choose what I know they’re looking for. I have to be selective because my size is so small, but I do special orders for somebody who comes up with something I didn’t think of, and that’s fine too. The whole idea is to take care of my customer.

Cristel Phelps Manager The Hope Store Mount Hope Church Lansing, Mich. We carry all types of Christian fiction in the front third of the store. It is, by far, the best selling category of books and has held its own against the e-book

craze. [We] also carry the discounted fiction books from Wholesale Christian Books in the very front of the store.  

Steve Pickering Owner Parable/Lemstone of Cedar Rapids Marion, Iowa I do not carry any fiction, but I’m not a traditional Christian bookstore.

Bambi Rucker Owner Blessings Christian Gift Store Seguin, Texas We have carried fiction for a long time. The makeup and sections within fiction have changed, however. Currently we have Suspense/Mystery, Historical, General and Romance. Interestingly enough, Romance as a department is the slowest section. General covers all the Amish fiction titles and authors such as Randy Alcorn and Karen Kingsbury. We have a loyal book club group that meets in our store once and month, and that seems to really help sales. We give them a 10% discount on any fiction that isn’t already on sale the day they meet— and they each leave with a stack. We have the equivalent of 24 linear feet of fiction, with an additional 8 feet that has been purchased and sold as “bargain fiction.”

Lorraine Valk Owner Parable Christian Store of St. Joseph St. Joseph, Mich. We carry a wide variety of fiction— biblically based fiction, contemporarythemed, Amish, mystery/thriller and fantasy in both youth and adult age groups. Quite a few authors write in series so we need to keep up on this category to make sure we have all of the books in a series. We have seen a decline in sales over the last several years in this category of books, presumably due to the use of Nooks, Kindles and iPads. We keep up on vendor returns to keep this category fresh and current without being too overstocked.

Charlene Wiggs Owner The Master’s Mercantile Pottstown, Pa.

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by leslie santamaria [ Books & bibles ]

Helping families move from ‘crazy cycle’ to legacy of love Emerson Eggerichs follows his best-selling marriage title with similar principles for parents and children

and parents need respect. People have been asking Yet often, he writes, “an Emerson Eggerichs to unloved child reacts negawrite a book about love and respect between partively in a way that feels disrespectful to a parent” ents and children followand “a disrespected parent ing the success of 2004’s reacts negatively in a way Love & Respect (Thomas that feels unloving to the Nelson). However, Egchild.” To stop this Famgerichs wanted his own children to contribute to ily Crazy Cycle, he teaches such a book, so he waited parents to slow down, deseveral years. code the situation and difStriking a chord with fuse the tension. readers, marriage title This sets the stage for Love & Respect, sold 1.5 the Family Energizing million copies and garCycle in which “a parent’s love motivates a child’s renered several awards. As a counselor and pastor, TITLE: Love & Respect in the Family spect and a child’s respect Eggerichs has studied AUTHOR: Emerson Eggerichs motivates a parent’s love.” the family dynamic for PUBLISHER: Thomas Nelson Eggerichs offers an acro30 years. As founders of ISBN: 9780849948206 nym for energizing the Love and Respect Min- PRICE: $19.99 family: GUIDES—Give, Understand, Instruct, istries, he and his wife, RELEASE DATE: Nov. 5 Discipline, Encourage, Sarah, conduct relationSupplicate. ship conferences across The result can be the Family Rewarded the country. Cycle in which parents give love regardless This month Thomas Nelson releases of the children’s respect and vice-versa. EgLove & Respect in the Family: The Respect Parents Desire, the Love Children Need, gerichs stresses the importance of parents which includes input from his children, leaning on God, loving children uncondinow in their 30s, and his wife. Although tionally and seeking to leave a legacy of love. the content is new, the approach is similar Several times in the book Eggerichs says to that of his marriage book. The book’s that parenting is for adults only. three parts are: The Family Crazy Cycle, “We must bring our maturity to bear on The Family Energizing Cycle and The Famthe daily skirmishes in the family,” he writes. “In the heat of the battle, we must remain ily Rewarded Cycle. Eggerichs asserts that children need love, r e s p e c t, p a g e 2 2

Finance expert offers women ‘different kind of book’ Syndicated personal finance columnist and best-selling author Mary Hunt knows how terrified women can get when it comes to taking charge of money matters. With saving for retirement a daunting task for many in today’s economy, Hunt explains in her own accessible style what women need to know in The Smart Woman’s Guide to Planning for Retirement: How to Save for Your Future Today (9780800721138, $17.99), releasing Nov. 5 from Revell (Baker Publishing Group). By their own admission, 92% of women surveyed do not feel educated enough to reach their retirement savings goals. In her new book, Hunt serves as their teacher and guide, assuring readers that it’s only too late

if they don’t start saving for retirement now. “I think women need a different kind of book,” writes Hunt. “One without all the jargon, charts and mindnumbing data—one that simply and honestly cuts through the miles of complicated information and gives you just the facts and the motivation you need— in a warm and conversational way, the way we’d chat over coffee about something that is very important to both of us.” The Smart Woman’s Guide to Planning for Retirement is built on six strategies every woman needs to prepare for the future. Hunt shows women specifically what to do during each decade of their lives, and offers financial catch-up moves for women in each age range. r e t i r e m e n t, p a g e 2 2

b o o k b eat Christy-award-winning best-selling author Lynn Austin shares her personal struggle with spiritual dryness and finding the renewal of her faith on a trip to the Promised Land in Pilgrimage: My Journey to a Deeper Faith in the Land Where Jesus Walked. Using fiction techniques like those in her biblical series “Chronicles of the Kings,” she brings the Holy Land to life and interweaves insights from the Scriptures. Bethany House (Baker Publishing Group) releases Austin’s book in softcover this month for $14.99. In Heaven Wins: Heaven, Hell and the Hope of Every Person, Don Richardson examines the doctrine of salvation and argues that most people—rather than a small percentage—will make it to heaven. To make this case, he discusses God’s use of general revelation to prepare people for the special revelation of the gospel. Richardson’s mission classic Peace Child tells his story of working among a Stone Age tribe in New Guinea. Heaven Wins is available in softcover this month from Regal Books ($14.99). Watershed Moments: Turning Points That Change the Course of Our Lives by Gari Meacham (softcover, $14.99) releases this month from Zondervan. Meacham teaches a Bible study to more than a thousand women each week at Second Baptist Church in Houston. She is also known as the wife of former pro-baseball player Bobby Meacham. In Watershed Moments, she encourages her readers to explore often-overlooked turning points in life, including change, unraveling and overcoming, and to see them as opportunities for their spiritual awakening. In Encounters With Jesus: Unexpected Answers to Life’s Biggest Questions, New York Times best-selling author and renowned pastor Tim Keller shows how Jesus changed every person he met by leading them to life-transforming answers. The book also reveals how people can be changed today through encounters with Christ. The hardcover comes out this month from Dutton Adult (Penguin Group) for $19.95. A Million Little Ways: Uncover the Art You Were Made to Live by Emily P. Freeman (softcover, $13.99) encourages women to see the creative imprint of God within them and to let it shine through in a myriad of ways. Freeman, best-selling author of Grace for the Good Girl, shows the artistic potential of women in simple words, gestures and attitudes. Her Revell (Baker Publishing Group) book releases this month. Kregel Publications releases family relationships title Related by Chance, Family by Choice: Transforming Mother-in-Law and Daughter-in-Law Relationships by Deborah DeArmond this month (softcover, $13.99). DeArmond has worked nearly 30 years as a leadership trainer and executive coach. With the help of her three daughters-in-law, she conducted extensive research for the book, which provides scriptural help for all aspects of these relationships encouraging women to move from simply being related to being members of a truly spiritual family. Andy Crouch, executive editor of Christianity Today, examines the nature of power in Playing God: Redeeming the Gift of Power. Bringing to light key scriptures related to worship and justice, Crouch reveals constructive uses of power that allow believers to join in God’s creative, redeeming work in the world and which lead to the human flourishing God intends. This month IVP Books releases Playing God in hardcover for $25. David Wang and Georgina Sam, authors of Still Red, have partnered once again for a new release from Regal this month. Christian China and the Light of the World (softcover, $15.99) is an insider’s look at the growing urban church in China. It includes miraculous stories of the Holy Spirit’s work there, where the Christian movement is said to be in the tens of millions. Wang has been active in ministry in China for more than 45 years; Sam works with the Hosanna Foundation and writes for the Still Red blog.

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PB ISBN: 9781625092311 US:$18.99 Have you ever wondered if God really cares about you? Have you wondered if God even exists? God Is Not Fair, He Is More Than Fair contains 19 real life stories of how God has worked in the lives of ordinary people in extraordinary ways. As you read this book you will laugh with the author, you will cry with the author and you will praise God with the author.

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Lee E. Pollock

The Kingdom of God is the Kingdom of BELIEVE … not make-believe! True Love’s kiss awakens our child heart to the Fairy Tale that is REAL! Despite the innocuous title, this book is not tame … like Aslan the Lion in “Chronicles of Narnia!” Ann shares her stories, painfully acquired insights, pithy sayings, poems and scriptures in an effort to make the invisible God more visible.

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Ann Ault

Ronald H. Wean

Hans G. Rolfes


Philip W. Kent

“This book is a refreshing twist on a serious problem taking place in many churches. The good news of this book is that God transforms traumatized churches from just surviving church trauma, to thriving from it, through the Traumatized One. With commentary interspersed throughout the structure of a 3 Act Drama, readers see the journey towards a safe, healthy, and faithful congregation unfold and are moved to begin the same healing conversations.”

In spite of all the stories about Germany during Hitler’s heyday, virtually nothing has been written about the 105 Marian Apparitions that occurred from 1937 1940. The sightings happened in Heede, a village close to the Dutch border and less than twenty miles from the birthplace of author Hans Rolfes. Totally unexpected, not unlike what took place in Lourdes, the sightings were seen by four local girls.

At the age of 29, I had three professional degrees and came from a family in which my parents had been married for 31 years, when I suddenly found myself in the darkest and loneliest place I had ever been. I was pregnant and divorced. One night I cried myself to sleep saying, “God please take me out of this darkness and show me the light at the end of this tunnel. Please God do it.”

In the temple area where the trial of Jesus was being conducted by Caiaphas (high priest that year) all seventy-one members of the Sanhedrin (Jewish Supreme Court) along with the elders, the rulers, and teachers of the law, a large crowd of people had gathered. Some of those present had methodically planned this event and had already paid for one of his disciples to betray him. It was truly a “set-up” deal that brought out quite a crowd of people at about daylight that morning.


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close up Mark Driscoll Latest project:

A Call to Resurgence: Will Christianity Have a Funeral or a Future? (9781414389486, $19.99, Tyndale House Publishers). You write of Christendom, civil religion and Christianity. What are the differences between them? Christendom is a cultural

religion that borrows much of the narrative, moral framework and vocabulary of Christianity. … Civil religion is the institutionalized version of Christendom [in which] the government appropriates ethics to enforce quasi-Christian behavior. Everyone assumes everyone else is a Christian without ever learning what Christianity is all about. The result, as [Søren] Kierkegaard observed, is that “Christendom has done away with Christianity without being quite aware

of it.” … True Christianity is a faith that must be professed, practiced and possessed: To profess faith means to confess Jesus Christ as Lord and proclaim this faith to others in hopes that they, too, will turn from sin and trust in Jesus alone for salvation. To practice faith means to live a new life of worship patterned after Jesus and to be empowered by the Holy Spirit to continually repent of sin, obey Scripture, fellowship with other believers, serve in love and partake in the sac-

The Reverence You Expect. The Clarity You Value.

B IB LIC A L PROMISE S YOU R CUST OMER S WIL L CHER ISH The SpiritLed Promises series makes it easy for readers to find the perfect verse for whatever situation they face.

raments such as Communion and baptism. To possess faith means that God has implanted the life of Jesus in you. What leads you to believe that Christendom in America is dead? The nail in

the coffin for Christendom in America was President Obama’s second inaugural ceremony, which included representatives from numerous faith traditions to witness the event, with one glaring omission. The evangelical Christian, pastor Louie Giglio, was dumped without apology. When evangelicals can’t even land a token appearance at an event orchestrated to reflect the various facets of American society, it’s clear that Christian clout has reached its expiration date and been pulled off the shelf. I’m not exactly mourning the loss of Christendom ... but Christian faith is not just losing its market share. Christendom and civil religion have confused the substance of Christian faith to the point where it is losing its salvation message. I don’t care about preserving Christendom. My concern is the gospel of Jesus Christ, humanity’s one and only hope. What are you urging believers to do?

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Stand firm and stay on mission. When sins become civil rights, there is a temptation for Christians to keep our mouths shut and turn what is supposed to be a public faith into a private faith, but we are commanded to not be ashamed of the gospel. We may feel social pressure to accept the new norms, or at least approach sensitive issues in a way that attempts to make the truth palatable and socially acceptable. But the world has enough politicians; it needs more prophets. We can’t expect that we’ll be more palatable and socially acceptable than Jesus was. He was the only sinless human being who ever lived. He did nothing wrong and everything right. He articulated the gospel perfectly, obeyed God flawlessly, loved people completely and yet still died bloody. Jesus’ opponents compared him to the devil and then killed him. With all of our shortcomings and failures, we can’t expect to fare much better. … For Christians, this is our opportunity! Not our tragedy but our opportunity. Not an end but a beginning. Not the worst thing that could have happened, but the biggest opportunity we’ve been given. For what? To bear witness. We have a message of help, healing and hope: Jesus Christ is alive. He is King of kings and Lord of lords. Jesus makes life, death, suffering and persecution meaningful. … Christendom may have died, but in that death there is a real opportunity for a resurgence of biblically faithful, personally humble, evangelistically fruitful, missional Christianity. I am calling Christians to stand firm and stay on mission with Jesus: evangelize, give, serve and enjoy new life filled with the power, hope and love we have through the Holy Spirit.


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BibleBeat The Jeremiah Study Bible is the culmination of Dr. David Jeremiah’s nearly 50 years of ministry. Jeremiah is pastor of Shadow Mountain Community Church in San Diego, founder of the broadcast ministry “Turning Point” and No. 1 New York Times best-selling author of more than 40 books. This month, Worthy Publishing releases The Jeremiah Study Bible in hardcover for $49.99. This comprehensive study Bible built on the New King James version

includes hundreds of articles, sidebars, maps and more to help readers understand what the Scripture says, what it means and what it means to them. New this month from Zondervan, the NIV Ragamuffin Bible includes the complete New International Version text, as well as a collection of devotions and meditations from the late Brennan Manning, best-selling

author of many books, most notably The Ragamuffin Gospel. Manning’s writings sprinkled throughout this Bible are honest, grace-filled reflections of his own prodigal journey back to God. The Bible is subtitled “Meditations for the Bedraggled, Beat-up, and Brokenhearted.” The NIV Ragamuffin Bible retails for $34.99 in hardcover and for $49.99 in Italian Duo-Tone, acorn color.


Also from Zondervan this month is the NIV Essentials Study Bible. Because each reader encounters God’s Word differently, this Bible incorporates six best-selling resources to serve as lenses through which readers can explore the Bible. For example, to help readers understand the historical significance of the Scriptures, the publisher has included articles and photos from the NIV Archaeological Study Bible. This edition uses Q&A studies, timelines, devotions, profiles and more. It comes in hardcover for $49.99 and in Italian Duo-Tone (honeysuckle pink or chocolate/tan) for $79.99. Appealing to women, Tyndale House Publishers releases the Women’s Sanctuary Devotional Bible this month. Featuring the New Living Translation, this Bible includes daily devotions by contributors including Elisabeth Elliot, Rebecca St. James and Teresa of Avila. The readings cover topics such as prayer, worship and women in the Bible. Book introductions focus on the theme of intimacy with God, and a topical index is included. The softcover edition retails for $24.99; hardcover, $29.99; and LeatherLike in cool blue/chocolate rose or espresso/ vintage floral fabric for $49.99.

  r e s p e c t , from 18

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cool, calm, and collected.” He is transparent about the ups and downs in his own parenting and includes his children’s honest reflections about their upbringing. He emphasizes there is no perfect family, but believes there is hope for those who want to parent God’s way. He gives special encouragement to parents with children who are rebelling, reminding them to focus on the process and trust God for the results. For more information, contact Thomas Nelson at 800-251-4000, or visit

  r e t i r e m e n t , from 18




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Women have an advocate in Hunt, who openly shares her own financial blunders. “I’ve done all the hard work of making lots of mistakes,” Hunt said. “I’ve suffered my share of failures as well. Let me save you time and money.” Earlier in life, Hunt had to dig her family out of more than $100,000 in credit card debt, so she knows from experience the psychological and emotional struggles that come with debt. It took her 12 years to rack up the debt and 13 years to be debt-free. After that harrowing experience, she set out to help others live debt-free, founding DebtProof Living, an organization dedicated to helping men and woman battle the impact of consumer debt. Today, her website has thousands of members who look to her for needed financial tools and resources. For more information on The Smart Woman’s Guide to Planning for Retirement, visit www.bakerpublishinggroup. com, or to order, call 800-877-2665.

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[ ASK THE AUTHOR ] Greg Garrett LATEST PROJECT: The Prodigal:

A Ragamuffin Story, written with Brennan Manning (9780310339007, $15.99, Nov. 5). PUBLISHER:

Zondervan. How would you summarize the story of The Prodigal?

The Prodigal is a contemporary retelling of the Parable of the Prodigal Son with megachurch pastor Jack Chisholm as our character who is cast out because of his very public indiscretions and taken in by his estranged father. Our story focuses on what happens after the parable concludes, where the hard work of living into and accepting grace and forgiveness take place. Back home in the small Texas town in which he grew up, Jack struggles to take responsibility for what he’s done to his church, his family and himself, and struggles to find a more authentic way to live and believe. Can he become someone who does what is right not because the camera is on him, but because it’s the right thing to do?

Why was it important to bring this novel into being?

This novel exists because Brennan Manning wanted to leave behind a story that exemplified the radical grace of Jesus Christ and the forgiveness of the Father, Brennan’s beloved “Abba.” Beyond those most important things, the book is about how we believe, how we live and how we love and treat those who should be closest to us. It’s a book about faith—but also about the daily walk of faith. How did you meet your co-author, the now-late Brennan Manning?

Both of us are represented by Alive Communications, and our agents “introduced” us and asked if I would consider being the novelist helping to retell the prodigal parable as Brennan’s final book. How did your collaboration work?

Brennan and I passed things back and forth through our agents. We fleshed out the story Brennan wanted to tell, and then I took on the task of translating that blueprint into a building you could walk around in, decorated with all things Brennan. The book incorporates a lot of his teaching, and it became apparent early that we needed a surrogate Brennan in

there to deliver those lines convincingly. That character turned into Father Frank. Why did you decide to base one of the characters— Francis Xavier Malone—after your co-author?

It became clear, trying to solve the practical problem of bringing Brennan’s teachings about grace, love and forgiveness into a work of fiction that some character would have to say the things that Brennan says so beautifully in his nonfiction. That person had to be a moral center—and would need to be someone who liked to talk, so it wouldn’t seem odd for him to be delivering wisdom! Father Frank wasn’t Brennan’s idea—he was too modest for that—but was the right solution to a number of problems. How is this novel related to The Ragamuffin Gospel?

We thought of The Prodigal as a sequel to The Ragamuffin Gospel, retelling those teachings in the form of a novel.

ECPA Fiction Top 10

1. The Secret Keeper, Beverly Lewis (Bethany House/Baker Publishing Group)

2. The Harbinger, Jonathan Cahn (FrontLine/Charisma House Book Group) 3. The Tattered Quilt, Wanda E. Brunstetter (Barbour Publishing) 4. Trapped, Irene Hannon (Revell/Baker Publishing Group) 5. Secrets Over Sweet Tea, Denise Hildreth Jones (Tyndale House Publishers) 6. The Miner’s Lady, Tracie Peterson (Bethany House/Baker Publishing Group) 7. All in Good Time, Maureen Lang (Tyndale) 8. Wings of Glass, Gina Holmes (Tyndale) 9. Wake the Dawn, Lauraine Snelling (FaithWords) 10. Vanished, Hannon (Revell/ Baker Publishing Group) The ECPA list is compiled from sales of Christian books in hundreds of Christian retail outlets nationwide, collected using Pubtrack Christian ( Best-sellers are for the four-week cycle ending Sept. 14, 2013. All rights reserved. © 2013 ECPA.

New Fiction in December

Stranger Things, Erin Healy (Thomas Nelson) Tempest’s Course, Lynette Sowell (Abingdon Press)

“TRULY GREAT READ . . . filled with motivation, inspiration, and life lessons for all of us.” —Brady Hoke, head football coach, University of Michigan

“A MUST-READ for anyone who aspires to achieve excellence in any profession.” —Bill Polian, NFL analyst for ESPN; former NFL executive

“WILLIAMS CAPTURES THE ESSENCE OF COACH WOODEN’S CORE VALUE. Read this book and apply the lessons to achieve excellence in your life.” —Mike McCarthy, head football coach, Green Bay Packers

PAT WILLIAMS TAKES COACH WOODEN’S LESSON, ALONG WITH STORIES OF PEOPLE WHOSE LIVES HAVE EXEMPLIFIED the importance of little things done well, and shows you how the small things you do or don’t do drastically affect your integrity, reputation, health, career, faith, and success. Want to do your best in life, family, work, and faith? This entertaining and inspirational book will show you how it’s done.

978-0-8007-2276-0 • $16.99c • February 2014




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An encounter with a homeless man attempts to derail Jay Harding’s life in ‘Surrendered.’

Church offers modern Christmas drama ‘Surrendered’ filmed in Atlanta A husband and father discovers that in order to keep his family together, he must first surrender himself to God’s plan in Surrendered: The Story of Jay Harding (857533003295, $14.99), to be released Nov. 5 from PureFlix Entertainment. Surrendered is the story of Jay Harding (Jay McIntyre), a man on the verge

of losing everything he loves in an attempt to be the man he thinks his family needs. Even though Jay views himself as a generous, loving and selfless man, he soon learns that everyone around him sees him as greedy, manipulative and selfish. His marriage is failing; his children need discipline; and his friends try

to help him through his struggles. By focusing all of his energy and efforts on that dream, Jay begins to lose sight of the things that really matter in life. With his finances failing, his marriage on the rocks and a sudden tragedy threatening to send him into a downward spiral, Jay soon realizes that the only way to keep his family together is to trust that God will guide them through the darkness and instill them with the strength to endure—even when it seems as if all hope is lost. With Christmas quickly approaching and in a sweeping attempt to redeem himself, Jay launches out on a quest to purchase a dream home as a present for his family. With this ultimate gift as his sole focus, he pushes himself to make it happen no matter the cost to himself and to those around him. But with the tragic loss of his daughter, the pain of a broken marriage and the devastation of financial ruin, Jay is forced to make the biggest decision of his life, the choice to surrender. Surrendered was produced by the Church at Chapel Hill in Douglasville, Ga., with a budget of around $15,000. It was written, directed and edited by Brett Divine and filmed in the Atlanta area featuring volunteers from the church. To order, contact Capitol Christian Distribution at 800-251-3052 or visit www.


Gospel favorite The Cathedrals celebrate their legacy November musical offerings run the gamut from history to heavy metal   Family Reunion The Cathedrals StowTown Records (Provident Distribution) 643157426998 Nov. 12 As one of the pioneering groups in Southern gospel music, the Cathedrals have had a rich legacy of songs and voices, including some late legendary singers. Family Reunion is a tribute to the group and features not only some of the group’s most popular alumni, including Ernie Haase, Danny Funderburk, Gerald Wolfe, Mark Trammell and Scott Fowler, but also the voices of George Younce, Glen Payne and Roger Bennett digitally mixed into new studio songs. Songs on the project include “Can He, Could He, Would He,” featuring Mark Trammell; “Search Me, O God,” featuring George Younce and Glen Payne; “Champion of Love,” featuring Gerald Wolfe; and new radio single “We’ll Work.” The project will debut at a two-day Cathedrals event in

Fort Worth, Texas. To order, call 800-333-900 or visit No More Hell To Pay Stryper Frontiers Records Capitol Christian Music Group (Capitol Christian Distribution) 024391062227 Nov. 5 Christian heavy metal band Stryper returns with a new project of original songs, No More Hell To Pay. Dubbed by producer and frontman Michael Sweet as the “heaviest record,” the album is a sequel to the group’s popular breakout album, To Hell With the Devil, which released in 1986. That album provided the group’s first video to hit MTV, “Calling on You.” Songs on the new release include “Saved by Love,” “Jesus Is Just Alright,” “Water Into Wine,” “Marching Into Battle” and the title track. “Every song has a hooky guitar riff,”

Sweet said. “Everything is in minor keys, so it’s a little darker sounding and a little tougher.” Along with Sweet, the group comprises Oz Fox, Tim Gaines and Robert Sweet. Stryper has sold more than 10 million units and was the first band to have two songs in MTV’s Top 10 simultaneously. To order No More Hell To Pay, contact Capitol Christian Music Distribution at 800-251-3052 or visit Nothing Is Impossible Shout Praises Kids Integrity Music (Provident) 000768532720 Nov. 19 The newest release in Integrity Music’s Shout Praises Kids line, Nothing Is Impossible features Australia’s Planetshakers Kids performing high-energy yet age-appropriate worship for children. The album features Planetshakers songs


Bridgestone Media Group releases The Rev this month. The film stars John Carmen as rock-and-roll-styled evangelist Johnny Starr who takes his mother and red Cadillac to pastor a small church in upstate New York. Throughout the of the film, Starr uses his preaching to awaken the congregation while trying to save Jubilation Hall from being taken over by a local megachurch pastor. The inspirational “dramedy” features an original score by John Ellison. Michelle McKinney Hammond leads the study on pursuing dreams and choices in Joseph: Waiting on God’s Timing, Living in God’s Plan ($26.99), releasing next month from Zondervan. Hammond examines the dreams that the Old Testament figure had and the events that seemed to derail his life. In the study, viewers will discover how relationships affect their destinies, how to unite their desires with God’s purposes and how to walk faithfully with God while waiting on His timing. A study guide will be sold separately. Holocaust survivor Corrie ten Boom’s story is related to children through the new animated feature The Corrie ten Boom Story ($14.99) in the “Torchlighters” series. The 30-minute film from Vision Video recalls the Hiding Place author’s account of saving a baby and other Jews during the Holocaust. The release includes a leader’s guide and student handouts in PDF and English and Spanish subtitles and languages.

such as “You Are Good,” “Healer,” “Put Your Hands Up,” “I Call You Jesus,” ”Great Is Your Love,” “Get Up,” The Anthem (Full Song),” “Limitless” and the title track. To order Nothing Is Impossible, call 800-333-900 or visit withholding nothing William McDowell eOne Music (eOne Distribution) 099923930525 Nov. 5 Worship artist William McDowell, ASCAP Award winner and Dove and Stellar Award nominee, releases Withholding Nothing, a live double-disc praise celebration, this month. Known for hits such as “I Won’t Go Back” and “I Give Myself Away,” McDowell enlists the help of friends such as Steve Crawford and Da’dra Greathouse, Danny Gokey and Nicole Binion for a twohour worship experience with more than 30 tracks. Songs include “Expecting,” “Through Christ,” “We Will Prevail,” “I Surrender All” and “I Wanna Go Deeper (Show Me Your Face).” To order, visit

M e et th e Actor HARRIS III Illusionist Harris III stars in the new autobiographical dramatic documentary Entangled: For Everything, There Is a Key... (793573209986, $14.99), releasing Nov. 19. The Destiny Image Films release integrates Harris’ personal story with scenes from his live show.

Is Entangled a movie or a documentary? People have been asking us for years at our shows. People come up and ask if they can see a full show, hear the message, because what we do is so unique. So we set out to make a live show DVD. But then we thought, “Let’s make it more creative, and this old Vaudeville style theater rented out, and do big illusions, such as the water tank escape and sawing the lady in half. The story we tell throughout the show—we thought it would be fun to make a film that goes along with it, so we kept writing this little screenplay and we ended up making a full film and combined it with a live film. You’re watching a movie and it fades to the show—it goes back and forth through the entire film— to tell one story. It’s kind of unique. No one’s really done anything like that as far as we know. What do you say when someone asks what an illusion has to do with the faith message? It’s a common question. With the water-torture illusion, I could do an entire show with a message-based approach to it. I believe I use the greatest tool in the world to teach people how they are deceived. People are tricked into believing lies about themselves, and they affect our decisionmaking processes. All these things in the Bible tell us to live our life not by what we see or feel. I can’t think of a better tool other than the art form of magic and illusion as a way to teach people that seeing is not believing. What is your story, which is portrayed in the movie? I was doing megachurch shows, corporate events and doing pretty well. A few months later, we found ourselves in other countries. We realized we were deceived and tricked into believing all these lies about success. When I started digging, I discovered the process of how I was deceived, how I was tricked by the world. It is the art of misdirection. All of these principles of misdirection are universal. The god of this world has blinded the minds of unbelievers. As illusionists, we temporarily blind the audience by taking

away their senses and the way they think. I teach people how they are deceived and how they can spot lies in their lives and how the truth sets them free. The story in the film, my personal testimony, is shared throughout the live show. It’s about this magician who was deceived in the world and it almost cost him his life—and how the truth can set us free. Do you reveal your secrets? I prefer not to give away the actual secrets of how the illusions work. I show the audience how something works and in the process of showing them, I fool them again to keep everyone on the edge of their seats, to keep them guessing. Sometimes I do tricks where the audience can clearly see what’s going on, but I get a volunteer on stage who doesn’t. The situation where the audience can see it, but someone else can’t see it, and he’s completely baffled and amazed. It’s a powerful moment for the audience to realize that. You did a Kickstarter campaign to finish the project and raised $26,000. How did that happen? We knew what we needed to get the movie done. It was like a football game, and you’re at the 10-yard line and it’s almost done, but we needed another $20,000 to get the ball to the finish line. We matched our goal and raised more than $6,000 extra. It was humbling to be a part of it and realize there were that many people out there to get behind the project. How do you feel about the finished product? We are getting some positive feedback about how the gospel is presented. It’s not super confrontational or cheesy. I just did it the way I’ve been doing it for years. Before you know it, you’re listening to the gospel. I believe we succeeded at our goal in making something that’s high quality and professional. It has been reaching a broader audience, and some super-critical people are saying, “This is well done.” Christian families can sit down with their neighbors and watch it and have conversations about the gospel. That’s awesome.


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Miss Kay, Andrew Klavan cook up recipes, suspense Kay Robertson, with assistance from Chrys Howard, brings her special touch to cooking in Miss Kay’s Duck Commander Kitchen (9781476745121, $22.99). Releasing this month from Howard Books, the cookbook from the matriarch of the Phil Robertson clan and one of the stars of A&E’s Duck Dynasty offers more than 100 recipes—from fried frog legs to sausage gumbo. Each section of the book is organized around different family members and special events, featuring insider stories and dinner table conversations. Miss Kay reveals the favorite recipes of each of the Robertson men and their wives as well as the meals she cooks for extended family, friends and church members. In addition, the book features full-color photos and family pictures with scriptures sprinkled throughout its pages. Orders: 800-858-4109. Quite a different author from Miss Kay, the suspensedriven Andrew Klavan takes on terror for Young Adult readers in Nightmare City

CHILDREN BIBLE IN A YEAR New Century Version Thomas Nelson softcover, $19.99 9781400323173 Nov. 5

With New Century Version text, Bible in a Year guides kids to read through the entire Bible in 365 days. The simple-to-understand language is divided into daily portions that include selections from the Old and New Testaments as well as Psalms and Proverbs. This Bible also offers 16 pages of color inserts that allow for personalization and reinforce Bible knowledge. Features include a presentation page, Bible timeline, My Favorite Bible Verses, How Do I Pray?, Why Should I Read the Bible?, How Do I Forgive? and Bible Verses to Know. Orders: 800-834-7828.

BIG BIBLE GUIDE: KIDS’ BIBLE FACTS AND Q&A Ed Strauss Barbour Publishing softcover, 320 pages, $19.99 9781624166303 Nov. 1

The Big Bible Guide combines the Kids’ Bible Facts and Kids’ Bible Questions & Answers into one volume for 8-12 year olds. The facts section explains key people, places, things and events, and the second half of the book answers questions from every Bible book. The Big Bible Guide is brightly illustrated with photos and paintings, featuring a kid-

friendly design, and is suitable for personal reading, Sunday school or homeschooling. Orders: Call 800-852-8010 or fax 800220-5948.

CANYON OF DANGER Susan K. Marlow Kregel Publications softcover, 160 pages, $7.99 9780825442964 Nov. 1

Jem Coulter’s father, who is sheriff of Goldtown, is away on a trip to deliver a prisoner to Sacramento, and he has left Jem—and Aunt Rose—in charge of the ranch. No sooner is the sheriff gone then trouble starts—a dead calf, a mysterious stranger and Pa’s horse, Copper, and his prize rifle are stolen. When Pa’s deputies seem unconcerned, Jem and his cousin Nathan find Copper’s tracks end at a dark canyon. Jem remembers an old Indian legend Strike-it-rich Sam is fond of telling about people disappearing and no one ever seeing them again. What is the real story of the canyon of danger? Have thieves found the perfect hideout? Canyon of Danger is book three in the “Goldtown Adventures” series for boys ages 8 to 12 and teaches about life in the post–Gold Rush days of 1860s’ California. Orders: 800-733-2607.

(9781595547972, $14.99), a Nov. 5 release from Thomas Nelson. What should’ve been an ordinary morning for Tom, a high school newspaper reporter, turned out to be anything but that. The streets of his town are empty, and something evil in a fog that hangs over the town is closing in on him. Tom’s girlfriend, Marie, says the answers lie at the Santa Maria Monastery, now in ruins, but he wonders if he can trust her. A voice that seems to be coming from beyond the grave warns him that nothing is as it seems. Only one thing is certain, however. With his world collapsing, Tom must quickly recover the life he knew before he, too, is lost forever in his nightmare city. Orders: 800-727-1309. To learn more about these and other new products, visit our wide-ranging, regularly updated Buyers’s Guide listing online at

as classic artwork, this colorful guide for 5-to-8-year-olds provides an age-appropriate, faith-building introduction to the topic of heaven. In seven easy-to-read chapters— What Is Heaven and Where Is It?, What Is Heaven Like?, Who Is in Heaven Now?, What Will We Do in Heaven?, How Do I Get to Heaven?, What Are Heaven’s Rewards?, Why Does Heaven Have to Wait?— Heaven for Kids covers all the important questions youngsters have on the subject. Orders: Call 800-852-8010 or fax 800220-5948.

MY BIBLE STORY SKETCHBOOK Barbour Publishing hardcover, 176 pages, $9.99 9781624167294 Nov. 1

Children are invited to sketch, doodle and write in their My Bible Story Sketchbook. The book features two-color interiors with lots of space to draw, including blank sketch/journal pages, doodle starters and drawing prompts. Covering familiar stories like David and Goliath and Moses parting the Red Sea plus more abstract ideas like love and forgiveness, the sketchbook challenges kids to turn their creative thoughts into actual artwork. Orders: Call 800-852-8010 or fax 800220-5948.

SAMSON HEAVEN FOR KIDS Ed Strauss Barbour Publishing softcover, 128 pages, $5.99 9781624167287 Nov. 1

Illustrated with photography as well

Online Extra: Scan this QR code on your smartphone for additional content.

DAN LARSON Barbour Publishing Mass market, 96 pages, $1.99 9781624166310 Nov. 1

Barbour’s Young Readers’ Christian Library line returns in a contemporary

format for today’s 8–12 year olds. Bible stories are retold for kids and illustrated with line art to help them envision the characters and setting of each account. In Samson, young readers will get to know the long-haired, God-empowered strongman who overpowered enemies, but not his own passions. A special “secret code” adds fun to the package, as readers discover an encouraging secret message woven throughout the entire book. Orders: Call 800-852-8010 or fax 800220-5948.

THE LION BOOK OF FIVE-MINUTE BIBLE STORIES Lois Rock; illustrated by Richard Johnson Kregel Publications softcover, 96 pages, $10.99 9780745949840 Nov. 1

The 20 stories in The Lion Book of FiveMinute Bible Stories are designed to be read aloud in five minutes each. The retellings are also easy to adapt into dramatizations. A brief introduction sets the background for each story, and all are illustrated with bright artwork. Stories include Creation, Noah, Babel, Abraham and Isaac, The Birth of Jesus, Jesus in the Temple and The Hole in the Roof. Orders: 800-733-2607.

WHIT’S END MEALTIME DEVOTIONS VOLUME 2 Crystal Bowman Tyndale House Publishers softcover, 192 pages, $9.99 9781589976795 Nov. 1

Parents looking for help with conversation-starters and ways to build strong

w w w. c h r i s t i a n retailing.c om / / / N ov e m b e r  2 0 13 / / /

relationships with their children now have a resource they can incorporate into their family’s routine. Adventures in Odyssey’s Whit’s End Mealtime Moments, Volume 2 is designed to grab attention and get family members interacting in lively, often humor-filled, conversation. Dealing with unusual and everyday topics in a creative and fun way, this devotional helps parents engage their children in meaningful conversation and pass on their spiritual heritage. Orders: 800-323-9400.

CURRICULUM THE DANIEL FAST GROUP EXPERIENCE Susan Gregory Tyndale House Publishers softcover, 96 pages, $9.99 9781414387901 Nov. 1

This companion workbook to The Daniel Fast aims to help readers get closer to God and improve their health. Known as the Daniel fast blogger, Gregory is recognized as an expert on this 21-day fast inspired by the book of Daniel. Designed for churches, small groups or individuals, the five-week study includes an introduction, three sessions and a conclusion as well as bonus leader’s resources. Orders: 800-323-9400.


encouragement to anyone facing a new challenge in life. Orders: 800-877-4443.

SPANISH HOY, DIOS QUIERE QUE SEPAS (TODAY, GOD WANTS YOU TO KNOW) Casa Promesa (Barbour Publishing) Mass market, 224 pages, $4.99 9781624167164 Nov. 1

This devotional aims to encourage women in their faith walk. Women are reminded that “Today, God Wants You to Know … You Are Special,” or “You Are Beautiful!” and other uplifting messages. Each thought is accompanied by scripture and a devotional reading. Orders: Call 800-852-8010 or fax 800220-5948.

UNA MUJER DEL REINO (KINGDOM WOMAN) Tony Evans and Chrystal Evans Hurst Tyndale Español (Tyndale House Publishers) softcover, 240 pages, $14.99 9781414380711 Nov. 1

Evans and daughter Hurst assert that a kingdom woman lives confidently in the

Charlene Wiggs is owner and managing partner with her husband, John, of The Master’s Mercantile in Pottstown, Pa., a surburb of

Jud Wilhite Worthy Publishing hardcover, 144 pages, $14.99 9781617952111 Nov. 12

YOU CAN DO THIS John Townsend Worthy Publishing hardcover, 144 pages, $14.99 9781617952128 Nov. 12

You Can Do This: Grace for the Journey by Townsend—best-selling Boundaries author, psychologist and leadership coach—aims to provide inspiration and


that Sam write to Mr. Knightley regularly to keep him apprised of her progress. As Sam’s true identity begins to reveal itself through her letters, her heart begins to soften to those around her, to a damaged teenager and fellow inhabitant of Grace House, her classmates at Medill, and, most powerfully, novelist Alex Powell. But just as Sam finally begins to trust, she learns that Alex has secrets of his own—secrets that, for better or for worse, make it impossible for Sam to hide behind either her characters or her letters. Orders: 800-727-1309.

THE CAPTIVE MAIDEN Katherine Reay Tommy Nelson (Thomas Nelson) softcover, 336 pages, $15.99 9781401689681 Nov. 5

Dear Mr. Knightley is a contemporary epistolary novel with a dash of Jane Austen. Samantha Moore survived years of darkness in the foster care system by hiding behind her favorite characters in literature, even adopting their very words. Her fictional friends give her an identity, albeit a borrowed one. But most importantly, they protect her from revealing her true self and encountering more pain. After college, Samantha receives an extraordinary opportunity. The anonymous “Mr. Knightley” offers her a full scholarship to earn her graduate degree at the Medill School of Journalism. The sole condition is

Melanie Dickerson Zondervan softcover, 352 pages, $9.99 9780310724414 November

Gisela’s childhood was filled with laughter and visits from nobles such as the duke and his young son. But since her father’s death, each day has been filled with nothing but servitude to her stepmother. So when Gisela learns the duke’s son, Valten—the boy she daydreams about—is hosting a ball in hopes of finding a wife, she vows to find a way to attend, even if it’s only for a taste of a life she’ll never have. To her surprise, she catches Valten’s eye, but other forces are bent on keeping the two from falling further in love. Orders: 800-727-1309.

retailer bio Who runs the store?


This gift book offers inspiration for those bogged down by circumstances, negative habits, dependencies and addictions. Wilhite, pastor of Central Christian Church in Las Vegas, heads a citywide outreach to those in need of hope. Hope on the Broken Road seeks to motivate real change and help people find hope. Orders: 800-877-4443.

knowledge that Christ died and rose for her so that she can experience the significance of her destiny in Christ. In Una mujer del reino, the authors remind women of their calling to be free, delivered, healed and hopeful. They encourage women to correct distorted perceptions and understand who they are in Christ, instructing them that all believers are covered by God’s covenant with Abraham and is empowered to live a life of victory. Orders: 800-323-9400.


Philadelphia. Years in Christian retail: Six. How you first came to Christian retail: When I was in my teens, I shopped at Maranatha Village Christian Bookstore near Calvary Chapel, Costa Mesa, Calif. It was a large store with a great music section. From that point on, I loved spending time in Christian stores, but didn’t get the bug to open a store until 25 years later. With a changed business model, a change from the West Coast to the East and a store for sale in my town, I became a store owner.  First job of any kind and your age then: At 16, I worked in guest service and as a cashier at Taco De

Carlos Mexican Fast Food Restaurant in Southern California. Describe yourself in three words: Determined, hopeful, hard-working. Favorite hobby: Designing houses and basement build-outs. Favorite place: The Outer Banks of North Carolina on the beach. Mission in life: To be a person who not only preaches the gospel with words, but also with my actions. Favorite verse: Isaiah 43:1-2: “But now thus says the Lord, he who created you, O Jacob, he who formed you, O Israel: Do not fear, for I have redeemed you; I have called you by name, you are mine. When you pass through the waters, I will be with you; and through the rivers, they shall not overwhelm you; when you walk through fire you shall not be burned, and the flame shall not consume you” (NRSV). Mentor or role model: My husband, John. Not only is he my love, but he has also been such a great role model in business. In my previous career in information technology, he was my mentor and continues today to be the level-

headed partner I am so blessed to have. Pet peeve in retail: Rudeness on either side of the cash wrap! Share a recent idea or event that has worked in your store: We recently sent out gift certificates instead of coupons for customer appreciation, and 75% of them were redeemed. How about an idea that hasn’t worked? Paying for a balloon-making clown as part of an anniversary celebration. We should have put the money towards product giveaways and prizes for our customers. Which soon-to-come product are you most excited about? DaySpring’s music gift line, “Lyrics for Life.” They partnered with Capital Christian Music. Lyrics from contemporary and classic hymns are on various gifts. How can our readers pray for you? To be able to continue ministry by partnering with our community. So many of our customers are out in the streets bringing the gospel to the area. We try to equip them along the way. Store website:


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[ by th e book ] Auto/Biography

Life stories help readers see God’s hand

Strong personal accounts offer a glimpse of how believers ‘incarnate’ their faith BY KEN WALKER


Baker Books

B&H Books

Thomas Nelson

hether the story of Duck Dynasty’s quirky Uncle Si, the sports biography of pro football’s Robert Griffin III or memoirs of TV stars Tim Conway and Love Boat captain Gavin MacLeod, 2013 has seen a wealth of biographical titles. This category reflects how the best stories happen in real life, said Matt Baugher, senior vice president and publisher of W Publishing Group. “There is a reason people continue to be fascinated by the lives of other people,” Baugher said. “God designed us for community, to connect with each other and to see His hand at work in individuals.” W Publishing Group recently released MacLeod’s This Is Your Captain Speaking. Another Thomas Nelson imprint, Nelson Books, follows Dec. 31 with King Rules by Alveda King, a niece of Dr. Martin Luther King, and Open Your Eyes by Jake Olson, who aspires to become the first blind pro golfer. Authentic stories inspire people and offer hope, said Maegan Roper, marketing manager for New Hope Publishers. New Hope’s A Thousand Times Yes by Dr. Wana Ann Fort (August) is the story of two doctors who answered God’s call, one of them among the first female graduates of Baylor University’s medical school. “Some of our most powerful biographies and autobiographies are of missionaries who give a first-hand account to what is happening in foreign lands,” Roper said. “Essentially, [they] are testaments to the reality of God’s grace.” The genre’s potential is evidenced further by the fall debut of Convergent, a faith-based imprint under Random House’s Crown Publishing Group. All five of its new releases are autobiographical, including this month’s Strangers at My Door by Jonathan WilsonHartgrove, which tells the story of how he and his wife decided to open their door to anyone who knocks. Publisher Stephen Cobb said that among “the very best books” for Convergent’s launch list “were the outgrowth of the writer’s personal experiences with faith.” Biographies of historic figures are a category mainstay, including two titles releasing this month by Kregel Publications: The A-Z of C.S. Lewis and William and Catherine, an account of the Salvation Army founders’ love story. Lesser known is African-American singer-composer Harry T. Burleigh, the subject of Nobody Knows (Baker Books/Baker Publishing Group, Jan. 1, 2014). Barbour’s December titles on Gladys Aylward and Samuel Morris for its “Heroes of the Faith” series are being re-released. “It seems that no matter how much society and technology have changed, there is always some interest in great Christians of history,” said Paul Muckley, Barbour’s senior editor for nonfiction. Another historical figure, Dietrich Bonhoeffer, was the subject of one of the best-selling biographies in recent years. Michael Maudlin, executive editor of HarperOne, credits his company with helping to spark a resurgence of the category with 2007’s Amazing Grace, paving the way for Eric Metaxas’ Bonhoeffer (Thomas Nelson, 2010). “Bonhoeffer has been the most successful historical biography in decades, so expect to see more of those kinds of books in the near future,” Maudlin said. Crossway has a theological take on the category, releasing two such biographies, one on the ultimate subject—Jesus—and the other on Reformer John Calvin, on Jan. 31. Andreas Köstenberger and Justin Taylor recount Christ’s end in The Final Days of Jesus, while Michael Horton reviews Calvin in Calvin on the Christian Life.

‘DO-GOODER’ DRAMA Tyndale House

Howard Books’ Senior Editor Philis Boultinghouse said one of Howard’s three subcategories of the genre are “do-gooder” stories like her company’s Kisses From Katie and Thomas Nelson’s Same Kind of Different as Me, both backlist titles.

“They are all the stories of someone who sacrificed time and effort to pour love and practical help into the life or lives of people who are hurting and have nowhere else to turn,” Boultinghouse said. New material in this vein from other publishers includes Chasing God by Roger Huang (David C Cook, September) and next year’s The Gift of Love by Amy Clipston (Zondervan, March 4); Hope Runs by Claire Diaz-Ortiz and Samuel Ikua Gachagua (Revell/Baker Publishing Group, April); and Miss Brenda and the Loveladies (WaterBrook Press, Feb. 18). Another subcategory is inspirational/celebrity, as exemplified by Howard’s “Duck Commander” titles, including Si-Cology (September) and Miss Kay’s Duck Commander Kitchen (Nov. 5), and the saga of the Duggar family, including Growing Up Duggar (March 2014) by daughters Jill and Jinger. Howard’s fall biographies What’s So Funny? by comedian Conway and My Life With Deth by former Megadeth bassist David Elleson fit this bill, as does Simply Rich by Amway co-founder Rich DeVos (April 2014). Examples in this category from B&H Books next year are TV actress Candace Cameron Bure’s Balancing It All (Jan. 1) and Double Play (April 1) by All-Star baseball player Ben Zobrist and his wife, Julianna. Retired Secret Service agent Jerry Parr—who stood next to President Ronald Reagan when he was shot in 1981—wrote In the Secret Service (Tyndale, October). Pilot Brian Brown recalls surviving a plane crash in Rescued (Harvest House Publishers, September) and journalist Lindsey O’Conner recounts her brush with death in The Long Awakening (Revell, October). In Dead 13 Times (Whitaker House, February 2014), Cam Tribolet tells of recovering from a vicious assault that cost him both legs. The third subcategory Boultinghouse lists is near-death and afterlife experiences, the topic of numerous current best-sellers. Howard has seen strong sales from its spring title, Waking Up in Heaven by Oklahoma teacher Crystal McVea. Tyndale House Publishers released Appointments With Heaven by Dr. Reggie Anderson (September), which reviews glimpses of the afterlife he obtained from patients. “These books give readers hope for life after death and portray heaven as something that is possible for them,” Boultinghouse said.

GIFTABLE GENRE With the holiday season approaching, publishers suggest shelving these titles in highly visible locations, as many shoppers will purchase them for Christmas gifts. “Readers love a good story about the down-and-out receiving help and kindness from strangers,” Boultinghouse said. “They are looking for role models and examples of how an average person can make a difference.” Thomas Nelson’s Baugher said genre doesn’t have much of a middle ground. “These types of releases tend to either do extremely well or perform at a level that is less than expected,” he said. “This is another reason to concentrate on the power of the content and not just rely on the power of the author’s name to sell the book.” Maudlin encourages retailers to work with publishers, schedule author appearances and maintain an awareness of national media. “It is becoming much harder to let people know about good books,” said HarperOne’s editor. “I think biography is a tremendously important category for Christians because how we incarnate our faith is more important than getting our beliefs perfectly in order.”

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Bi b les

Selling the Scriptures

Big names and brands still draw consumers even as value editions fill a niche BY DEONNE LINDSEY


ig names and brands continue to be drawing cards for many consumers, with brand awareness driving Bible shoppers into stores. Publishers are also now recognizing the opportunity to provide retailers with options within each brand’s niche and adding more translations that match reader affiliations within successful brand lines. One major factor is the new relationship between Thomas Nelson and Zondervan, paving the way for cross-pollination of new translations with best-selling brands. Another overarching trend is the response to younger readers who want to understand the Bible for themselves from the ground up, rather than relying on any one teacher. Publishers are providing more and more Bible editions that offer a variety of approaches, all centered on providing a cultural and historical context for the Scriptures. The Christian products industry also continues to keep an eye on digital vs. print. For the time being at least, digital seems to be the best way for many readers to sample new or different translations without committing to an expensive print edition. And with digital formats slow to provide navigation options that feel natural for studying across multiple books, publishers still see a desire for print products and offering extras in that format.

infancy at retail, but now, the publisher is focusing on building its list. “With the CEB Study Bible, we feel like it meets many needs, but particularly those being expressed by Gen Xers who are really interested in learning for themselves,” said Sonua Bohannon, senior marketing manager for Abingdon Press. “They want to know the historical and cultural presentation of Scripture, and this Bible is uniquely positioned to serve them. People really want

Abingdon Press

reading the Bible that burden and deaden. We want to help people see the life-giving nature of the Word of God as a word of grace.” Several other publishers also noted seeing more of a desire, particularly among younger purchasers, for notes that help them make sense of the context of Scripture passages. In response, a number of study Bibles are being created that add notes to not only help readers understand concepts


Holman Bibles

academically trained

RIGHTLY DIVIDED The apostle Paul told young Timothy to study to show himself approved unto God, rightly dividing the word of truth. With the flurry of study Bibles releasing or about to release, there are many options for students of God’s Word to do just that. While study Bibles have been a mainstay of every translation through the years, new formats and translations available in already successful editions are being added to the mix. Among them, Thomas Nelson recently released The King James Study Bible with updates and added features, including fresh page design, eight revised in-text maps and charts, an enhanced concordance with added Hebrew and Greek word studies and indexes of Christ and the Gospels, Paul and his letters, and Bible prophecy. Other recent and future offerings in the King James Version (KJV) include the Chronological Life Application Study Bible (October) and the Life Application Study Bible (April 2014), both from Tyndale House Publishers. When the Common English Bible (CEB) from Abingdon Press came out two years ago, the translation was admittedly in its

being trained to want to interact with books in all kinds of formats and any kind of mobile device. As generations keep moving through, more and more are migrating in that direction, but not as quickly as some people want to believe.” Jordan thinks that the still-clunky navigation available on many digital formats continues to lead many readers to prefer printed matter for more in-depth study. “Publishers are trying to find the best ways to marry [print and digital] and move in the direction of having them feel like the same experience. Every six months some new technology emerges that allows us to think in a new direction. Right now, though, there’s still huge demand for both [formats]. We’re just not seeing as significant and fast a migration as with trade books.” Abingdon’s Bohannon agreed. “One trend we’re really thinking about is mobility,” she said. The CEB is available already on YouVersion, a format that lets readers try out the translation risk-free and provides the publisher a chance to get feedback from and communicate with readers. Abingdon is also working on a Bible app for next spring. “When it comes to print, we’re putting our energy into the extra material that creates a unique reading experience and sets these products apart from what users have with a mobile experience,” Bohannon said.

Thomas Nelson

Tyndale House

to read and interpret for themselves, not just be told something and that’s really at the heart of the study Bible we’ve created.” The new study Bible was created by a team of 75 scholars with that core need in mind. Another key Bible project just released in September is the Gospel Transformation Bible (ESV). It’s a project Dane Ortlund, Crossway’s senior vice president of Bible publishing, called Crossway’s “most significant Bible release in several years.” Centered on the goal of helping believers see how Christ is the point of the whole Bible, passage by passage, the accompanying notes highlight God’s redemptive purposes unfolding through history. “No other study Bible is intended to give believers a grace ‘lens’ for reading the entire Bible,” Ortlund said. “In essence, our hope is for the Gospel Transformation Bible to help people unlearn the various wrong ways of


or word choices, but also the larger cultural and historical context of the original text. One example is The Modern Life Study Bible in the New King James Version (NKJV) from Thomas Nelson, released last month. With more than 2,400 short articles and 66 biographies, it is designed to help users understand key principles presented in their original context and apply them around concepts like justice, community and cultural differences.

digitally directed Responding to younger readers and changes taking place in digital technology seems to be on the mind of virtually every Bible publisher this year. “Sometimes the more things change, the more at some level they stay the same,” said Tim Jordan, marketing manager for Bible reference and church supplies at B&H Publishing Group. “Consumers are slowly

While scholarly reliability has always been and continues to be a factor for study Bible notes, at least one publisher is finding new ways to make that scholarship more relevant to readers. “For the first time, basically, in our history, we’re publishing a study Bible for women,” said B&H’s Jordan. “It seems kind of crazy that we’ve yet to publish one for [them]. We really wanted to publish a resource that would transcend age and draw women into the Scriptures, as deep as they want to go into the Word of God.” That’s what drove B&H to assemble a group of nine women academically trained in the original languages of the Bible to create The Study Bible for Women (Holman Christian Standard Bible). “I don’t think it’s going to intimidate people,” he said. “It’s going to surprise them as they open it and move through it. All the features built in are unique from that perspective: The commentary notes are comprehensive, the pages are smartly designed, easy to get into and beautiful. It’s great for a new believer because you can just put your foot in the water a bit, or if you’re someone who has walked with the Lord your whole bibles, page 32

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  b i b l e s , from 30 life, you can dive in deeper.” The new Bible is the third in a series of resources for women that include the Old and New Testament volumes of the Women’s Evangelical Commentary. The Bible includes free digital access to the New Testament commentary with purchase. In March, B&H is planning to release a mother’s edition of the Holman Study Bible in NKJV and KJV. Features including a four-color presentation page, LeatherTouch cover imprinted with Prov. 31:30 and extra features boost gift-giving appeal.

notably NAMEd “[One] trend we’ve noticed is all about well-known Bible teachers, preachers and theologians attaching their names to a Bible,” said Rick Brown, publisher, Hendrickson Publishers. “They have years of personal notes and thoughts on the Scriptures, and people want to know what they are, so we’re seeing more that those with big platforms and years of teaching experience are sought after as candidates for study Bibles.” One example is The Jeremiah Study Bible (NKJV) by David Jeremiah, who has six New York Times best-sellers and who reaches an audience of more than 10 million listeners weekly through his broadcasts. Worthy Publishing releases his new

Bible Nov. 26. Features like study notes, full-page articles and sidebars with word studies and historical insights, as well as geographical and archaeological information are drawn from more than 40 years of his teaching. Another feature that makes the project stand out is links to additional online resources, including original video of Jeremiah introducing each book of the Bible. Among the other well-known names with a recent project is Stephen Arterburn, author of many best-selling books, including Every Man’s Battle, and host of “New Life Live.” His The 7 Minute Marriage Solution Devotional Bible came to stores in September. Based on the principles in the The 7 Minute Marriage Solution trade book, the Bible offers 260 devotionals designed to be read by couples in seven-minute segments. The devotional trend also seems to extend to not just well-known authors and teachers, but also to cherished brands with a reputation for reliability. Among the upcoming projects slated to release is The Daily Walk Bible, released last month from Tyndale. It draws from Walk Thru the Bible’s Daily Walk magazine and combines an interest in going deeper using key insights with a devotional thought for each day. The Daily Walk Bible is available in the New Living Translation (NLT) and

New International Version (NIV) translations. Tyndale also released in October a new NKJV edition of its best-seller The One Year Chronological Bible. One of Zondervan’s fall offerings is a union of six best-selling NIV resources. The NIV Essentials Study Bible is set to release this month and draws from sources such as the NIV Study Bible, the NIV Student Bible and the NIV Quest Study Bible. The project combines elements from study notes and maps to illustrations and articles to offer different ways to view the Scriptures. Well-known names and brands also are trending outside study Bibles, and publishers are finding ways to provide content of interest to the followers of authors and ministries, as well as tap into their built-in readerships to promote the Bibles. For example, The NIV Life Journey Bible offers notes based on life principles developed by John Townsend and Henry Cloud, best-selling authors of How People Grow and Boundaries. Published last year, a new pink and brown Duo-Tone edition will be available from Zondervan in January. A November Zondervan release, The NIV Ragamuffin Bible, which was inspired by Brennan Manning’s The Ragamuffin Gospel, draws on quotes, devotions and reflections from Manning’s writings. Manning, who died in April, wrote nearly 20

books centered on grace.

FRESHLY TRANSLATED Charisma Media is bringing to market the most modern translation produced in the spirit of the KJV in 30 years. The wordfor-word Modern English Version (MEV) translation accurately communicates while “maintaining reverence” for the Scriptures by capitalizing references for God. “To Bible readers who value biblical truth, the MEV literally translates God’s Word in a way that preserves the message, but remains readable for today’s world,” said Tessie DeVore, executive vice president of Charisma House. “And because of this, we anticipate that the MEV will have broad ecumenical and consumer acceptance.” Editors of the MEV represent institutions such as the Assemblies of God Theological Seminary, Harvard University, Oral Roberts University, Westminster Theological Seminary and Yale University. Stanley M. Horton, who has a doctor of theology degree and is overseeing the translation, believes it is “second to none.” Other Bible lines are expanding with new translations. “[Another] trend we’ve noticed is new translations being added to preexisting Bible lines,” said Hendrickson’s Brown. “We see this especially with the

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Zondervan-Nelson merge. Products like the MacArthur Study Bible and the Spiritual Life Bible are now being offered in the NIV. But it’s happening with other publishers as well. Hendrickson has a few Bibles in the works that we’re adding new translations to, to expand the line.” A sister project to the A.W. Tozer Bible, Hendrickson’s The Pursuit of God Bible is one example. Already offered in the KJV, it is being made available in the NIV as well. The MacArthur Study Bible by John MacArthur, pastor and best-selling author, will be available in the New American Standard Bible (NASB) and NIV as new relationships have made new translations possible. Along with a revised and updated NKJV edition, Thomas Nelson released these new Bibles last month.

specifically targeted Another significant trend Jordan sees is “Bibles aimed at different people groups,” he said. “For us at B&H, the goal behind those is to take the Scriptures and direct them to an audience where there can be a penetration of the truth in a way that’s relevant to their specific needs. I think a lot of publishers have wrestled with how to take this complicated thing and make it more accessible. It’s like an ocean and we’re just trying to come alongside the reader and provide them a way to get into it.” Zondervan is directing its NIV Celebrate Recovery Bible to those in recovery. Releasing in March, it draws from the eight principles of the Celebrate Recovery program. Another spring release, the Everyday Matters Bible for Women was released last year in hardcover, but a less-expensive edition is planned for this year. “Last year when we published the original version in hardcover, it was to fill a need in the women’s market,” said Hendrickson’s Meg Lynch, marketing director. “There weren’t many four-color Bibles for women that had helpful articles interspersed throughout the Bible. This year, we’re releasing the same Bible, but in paperback as a more economical option. Bibles are getting so expensive and we want to offer churches and stores lower-priced editions so they can buy in bulk for church groups and women’s Bible studies—without breaking the budget.” Among other spring offerings for specific audiences are Fulfilled: The NIV Devotional Bible for the Single Woman and the NIV God’s Word for Gardeners Bible, both releasing in March 2014 from Zondervan. Such trends also indicate that the shelf life for Bibles is shorter than it would have been even 15 years ago, but the focus now is how to speak to the needs of niche audiences in a way that they find relevant and engaging. While some of these Bibles reach higher price points, many are finding simple but durable hardcover or paper bindings the way to go. The trend toward less expensive Bibles is something Lynch notes across the board, with the Fire Bible also being re-released in paperback. This, move, along with making

available to retailers mail-ready sampler booklets for several versions gives Hendrickson a way to get through some of the barriers to Bible purchasing. Publishers also are looking for new ways to help everyone from new believers to those who want to find new ways to grasp the meaning of the Scriptures. One October release, The Wayfinding Bible (Tyndale), takes three different approaches to Bible reading, with a Fly Over Route, Direct Route and Scenic Route, depending on the level of detail desired. Compass, a new release from Thomas

Nelson, uses The Voice translation along with Bible-reading helps to find answers to readers’ questions and help them apply Scripture to their lives. Included are book introductions; devotional, cultural, historical, and theological in-text notes; and God’s Promises. Aside from samplers, both digital and in print, publishers take a minimalist approach to promoting new Bible brands, recognizing that the best way to promote is to simply produce tools that retailers have asked for to make features clear, and that direct customers to the best combination of


translation, size, style and features to meet their particular needs. Jordan said that B&H has focused on creating packaging that uses colors to clearly indicate translation and that stays away from choices like shrink-wrapping, favoring boxes that allow customers to flip through a Bible at will. “Some retailers have their own Bible buying guide that walks frontliners or customers through simple questions, and that’s helpful, but many times those aren’t executed well if they’re done from the perspective of just one publisher’s line,” he said.


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[ Ch u rch Su ppli es ]

Serving the local church

Meeting congregational needs grows sales but requires strong relationships going to see them often. You’re kind of creating the destination for churches to come.” ormer Baptist pastor Scott Gabri“They need to have communion cups elson knows how valuable church in stock, they need to have several minsupplies can be to a Christian retail store—knocking out most online comWHAT TO STOCK ister robes hanging on the wall somepetitors for the business and providing a Retailers who are a bit brave or don’t where,” Savage said. healthy return on investment. mind measuring may wish to consider Savage also suggested that stores Gabrielson, president of Blue Ridge getting into selling church pews, but buying envelopes for churches may wish Church Furniture in Rocky Mount, those who are afraid to get measureto do business with the National Church Va., has a store himself, but doesn’t Solutions based in Chester, W.Va. The ments wrong even on choir robes want to course the business through company puts the church’s name on may not want to get that deep into his Church Mart location alone. He’s the envelope so every time a churchchurch supplies. trying to share the wealth and, in the goer uses one, he is reminded of how Gabrielson and Savage also sell process, build up Christian retail stores to contact the church. carpet to churches. across the country. He emphasizes Savage sees candles as very impor“You’d be surprised how easy it that Blue Ridge does not sell directcan be to figure these things out,” tant to have on hand, and believes stores to-church, but through Christian retail Gabrielson said. need to sell flags as well. stores only. Savage partners with a local carSpring Arbor is another distribuPartnering with Send the Light pet dealer to meet church needs in tor that Christian retailers can use for Distribution, Blue Ridge carries supthis area. church supplies. Overall, it’s not as important as it “Ingram’s Spring Arbor has become plies from chairs to steeples to portable used to be to keep any and all church an important resource for Christian baptisteries along with minister’s robes supplies in stock. stores and organizations because of our and communion cups. “When I used to order commujust-in-time, no minimum order quanBlue Ridge has “worked with and furnished more than 16,000 churches,” nion cups, I would get 100,000 at a tity buying options,” said Shawn EverGabrielson said. time. Well, that’s expensive, a chunk son, chief commercial officer, Ingram Church Mart “ships 10,000 church of money. Now I can get three boxes, Content Group. “Customers of Spring Church Mart in Rocky Mount, Va., assists chairs every month,” he said, so he and when I sell those, order, and I Arbor can stock what they need, in the churches with sales of a variety of pulpits. knows just how much business is there have them the next day from Anchor.” quantities that best suit their needs. of church-store relationships. for the taking. He also keeps samples on Karen Keisler, marketing manager “As the only Christian wholesaler “The best way to connect with churches hand so that churches can borrow them to at Anchor Distributors, says that her with four strategically located distriis to build personal relationships,” Lacey take to committee meetings. company is “by far the strongest disbution centers located in Nashville, said. “It is also the best way for the local Jack Savage of Jack’s Church Supplies Tenn., Roseburg, Ore., Chambersburg, tributor of church supplies,” representChristian store to meet a need that in Salisbury, Md., is a 54-year veteran in Pa., and Fort Wayne, Ind., Ingram/ the Internet never can. To the Interthe church supplies business, carrying inSpring Arbor can deliver supplies quickly, so that retailers and orgaventory “from staples to steeples.” Savage net, each customer is just a transacwants to see other stores get into it as well, tion. To us, each customer is a partnizations have the products they but, he said, some are afraid to take meaneed to meet demand rather than ner in ministry to send the message needing to invest as heavily in onof Christ into our community and surements on particular products. hand inventory.”  build disciples.” “For years I’ve encouraged stores in Send The Light (STL) sees Informing congregations that this direction,” he told Christian Retailing. church supplies as a significant your store carries church supplies— “We have Christian bookstores that cusway to build up Christian retail and what kind—is also critical. Blue tomers come in and ask for something and stores. Ridge encourages retailers to adverthey give them our card, and it’s something “This is a category that STL they can order very easily themselves, like tise through store signage and disidentified as being one of the robes, but they’re afraid to get a robe in tribute brochures to area churches growth categories of the future, that’s the wrong size.” with their store label. The company and consequently we have inalso gives its partner stores a “very Jack Savage of Salisbury, Md., has become nice binder with product informaWHO TO KNOW vested more resources into buildknown as a sales expert in church supplies. If a store wants to serve the local tion” with examples of how to meaing this important genre and are church, they must get the word out and proud to report that we have the most sure for certain items like church pews, ing more than 35 vendors and more establish relationships with churches. church supply products of any disGabrielson said, and makes DVD training than 5,800 items, including anointing “Knowing the pastor is good, but you’ve videos available for stores. oils, candles, pew Bibles, communion tributor with over 6,000 SKUs,” said got to get in with the secretary,” Savage Munce Group has a church supplies elements and church bulletins. Anchor Mark Phillips, vice president of sales said. After the pastor says to get a certain catalog that, this year, features products produces a church supplies catalog and and marketing at STL.“We also have product, “she’s the one that makes all the from Murphy Robes to Rose Publishing special item-search tool on its website. a dedicated church supply microsite decisions.” and more. “Having a strong communion secwithin the STL main site which offers Because the church secretary decides Covenant Group also offers an annual special promotions, fliers for stores tion builds that relationship with the whether to order from a distributor, rechurch supplies catalog. Billed by Chuck to download and use with their local local church,” said Tim Jordan, specialWallington, founder of Covenant and preschurches, merchandising tips, special tailer or online, it’s important that stores ity marketing strategist at Broadman promotions and much more. We are ensure they are top-of-mind for any type Church Supplies. “You know you’re ident of Christian Supply in Spartanburg,



of product, from Christmas bulletins to offering envelopes to thank-you gifts for volunteers. To establish a relationship with church secretaries, Savage suggests taking them out to lunch and connecting with an association of church secretaries. Tom Lacey, church resource director at Cedar Springs Christian Stores in the Knoxville, Tenn., area also knows the value

S.C., as “the most complete compilation of church supplies available anywhere,” the catalog is published in mid-September and reaches more than 60,000 churches.

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Gabrielson said. their long shelf life. also in an exclusive relationship with tance of selling the church institutional Such podiums are made of lightweight Pre-filled options are fitting for any size Blue Ridge Church Furniture and offer products, but making sure church leadaluminum material. Gabrielson expects group, from Bible study groups to megaa full range of church furniture through ership is sending their members to the the new style to replace the acrylic podiour website. local store, rather than to a to church congregations. With launch of the microsite and “Doing communion off-site, the preums that have been popular for about various STL initiatives like the Pre20 years. filleds are great,” Jordan said. “Or if you’re Smaller items that have seen changa large church, a megachurch, you can mier Partners program set up earlier imagine the prep times for that. It’s [also] this year to help its retail partners es, but may be thought of as even more great for hospital visits for pastors to take.” grow their church supply revenues important because of the command of The Compak Companies has made the through extra discounts, planograms Jesus—to remember His death—are Celebration Cup, a prefilled communion and flyers, the category “has shown communion bread/wafer and juice. cup, for several years. significant growth,” Phillips said. “We Swanson has brought gluten-free “We supply some of the larger chain work very closely with over 50 vendors bread to the market, while others stores directly,” said Robert Johnson, that carry church supplies and particuhaven’t seen demand for it despite the Compak president. “However, we do have media attention now given to those larly with the larger church supply vena distributor relationship with Swanson who require or desire a gluten-free diet. dors like Broadman, Artistic, Abingdon Church Supplies.” Innovative has seen strong sales for and Warner.” Although store sales are slower than Swanson’s gluten-free product, with STL also has one staff member usual in what Celebration says is “a very Hurst reporting that “they sell out fast.” dedicated to working with retail partcompetitive environment,” the company Swanson is also now in the church ners in church supplies “so that we is has “seen a consistent growth pattern envelope business. are giving them the resource tools over the past 18 months.” Broadman Church Supplies puts they need to build this category,” said Compak also has started to offer other out a wide range of church supPhillips, who also pointed to “some items such as communion ware and gloves. exciting new programs” that are complies, including bulletins, offering Christian Supply in Spartanburg, S.C., bags and a full line of communion ing down the pike for the New Year. points to church supplies in a big way. supplies—“from empty cups to the Innovative, which many stores use WHAT TO TAKE TO THE BANK different varieties of bread to the new for Signature Websites, also privately There is money to be made in church purchase their resources.” pre-filled cups,” Jordan said. brands church supplies for stores. supplies. Local competition is limited or Gwynne Watkins, director of comNewer among them are the FellowTroy Hurst, church marketing sales nonexistent, and Internet retailers are unmunications at Warner Press, said the and marketing director, said Innovative church supplies category seems to be ship Cup (juice and wafer), introduced in likely to capture much of the business in has a 240-page church supplies catagrowing the most in “resources that can 2012, and the Remembrance Cup (juice this category. be used outside of worship services or and bread), introduced at this year’s InSavage told retailers at Christian Prodlog, used by Victory Church Products by specific ministries of the church,” in the Asheville, N.C., area as well as ternational Christian Retail Show. The uct Expo in September that he recently she said. the Mardel chain. made $700 profit on one pulpit, and For example, Warner has Through Innovative, stores can give with a $6,800 ticket on 100 church begun publishing “Care & Share” churches online tools to shop thousands chairs, he made approximately encouragement books, which inof products, accessing recommended re$1,200 profit. Custom-made parasources, extensive product information clude scripture, devotions, and ment sets and baptisteries also can and product samples. Churches can make inspirational quotes and stories. yield a healthy profit. their purchases in store, by phone or onThe books speak to different Cedar Springs also has found fithemes and were made “with line with 24-hour shipping. nancial benefit in serving the local church use in mind, especially Innovative also hosts 45-minute church well and keeps as much for card ministries and for those webinars for retailers each week on topinventory on hand as possible. doing visitation,” Watkins said. “[We] try to maintain inventory ics such as how to grow profits or build “We strongly believe that stores depth in consumable product areas relationships with churches. Additionwho work to build relationships where last-minute needs can be met,” ally, the company offers three seasonal with their local churches are makLacey said. “Some areas like pews catalog pieces: spring for Vacation Bible or other higher-priced altar furniSchool and Easter products; fall for curing a good investment in their furiculum; and Christmas for holiday, ture, which is why we have made ture would be addressed by catalog candles, devotionals and gifts. our Weekly Worship Bulletin serrather than inventory due to cost, “We are very intentional in includlower turn rates and style variations.” vice available for stores to offer to Cedar Springs has expanded their church customers,” Watkins ing promotions in our Retailer Church Communion ware is one type of church supply this category “by staff, inventory said. “Churches enroll in the ser- product Church Mart stocks at its Virginia store. Marketing Programs, the opportunity selection and marketing, due to this for retailers to promote and sell church vice through the store to purchase being our most important customer,” he Fellowship Cup is stacked and employs resources at very market-competitive their worship bulletins on a quarterly said. “As less foot traffic comes through two seals, one for the juice and one for pricing,” Innovative President Larry basis, and the store gets a commission on our front doors we must be proactive to the wafer, while the Remembrance Cup is Haege told Christian Retailing. the sale every quarter. Churches find this survive and grow our business. Doing sealed once with the juice and bread side The 2014 Church Supplies Catalog to be a convenient way to purchase their this means direct marketing to our area by side in separate compartments. includes church promotions with Bibulletins, and the store has a new, ongoing churches and church visits from knowl“Churches are responding favorably” to revenue stream without having to take on bles, student resources and leadership the pre-filled formats in part for the sake more inventory.” resources with case lot or other quantity edgeable staff. of convenience, and baskets can be used pricing specifically for the church. “Talk to customers for specific needs, instead of hardware for the prefilled cups, “Christian retailers recognize the visit the churches, direct market by emails WHAT TO ADD Jordan said. For those concerned about tremendous importance of reengaging you’ve collected or host ministry events in Noteworthy among church supply ofchildren or the elderly, the seals on the with the church,” Haege said. “While your store,” Lacey advises. “Each of these ferings are some key, new products, incups are easy to open, but tight enough so many retailers have served the church ways will gain quantity sales for now and cluding updated designs in podiums and that they don’t leak. for several years, others are just now win an advocate later that sees your comadvances in communion consumables. “Both our prefilled cups have a freshmaking renewed efforts to serve the “The newest type of product is munity value and wants you to survive for church, recognizing not only the impormetal podiums, truss-style podiums,” the future.” ness guarantee,” he said, also noting


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[ industry for u m ] Value Publishing

Appealing to price-conscious consumers

Value publishing helps build loyalty in shoppers looking for best bang for their buck


rice sensitivity among consumers is a trend that seems to have become all but permanent in today’s marketplace. Shoppers have grown accustomed to receiving free and deeply discounted products online and in brick-and-mortar settings and are trained to constantly look for the next big deal. So how can retailers accommodate these bargainminded shoppers and still make a profit? One of the keys lies in looking to publishers with a value-priced model— and mind-set. Consider the true meaning of value pricing, an oft-misunderstood publishing strategy. Many people frequently mistake value publishing for bargain publishing—which are two entirely different entities. When it comes to bargain publishing, price is the main component. Most bargain books are priced anywhere from 99 cents to $4.99 and are usually remainders. Some of these bargain books are printed on inexpensive paper with few value-added treatments like embossing, stamping or UV gloss. The quality is often subpar in an effort to save on production costs and drive the price of the product as low as possible. Bargain books tend to produce strictly impulse-only sales. On the other hand, value publishing ties together price and quality. The core of this type of publishing is developing a high perceived value for the customer. It’s about getting the most quality for the lowest possible price—and those prices can range anywhere from 99 cents to $24.99 or even more. There’s no limit on the price as long as the quality far exceeds what the customer would typically be willing to pay for it. The ultimate goal of value publishing is for a shopper to pick up a beautifully packaged product, look at the price sticker and say, “Wow! I can’t believe I can get this for such a low price!”

BARGAIN-HUNGRY Although not a new concept, the value publishing model has been growing at a slow but steady pace in the last few years. Besides Barbour Publishing, several other Christian publishers have begun implementing their own value lines in addition to their more traditional imprints. This comes, no doubt, in response to feedback from independent Christian retailers who continually ask publishers for more value-priced books to feed the appetite of their bargain-hungry shoppers.

Many consumers are just not willing to pay as high of a price for their Christian books as in years past, due in large part to the vast number of free and discounted books now available online. That said, working with a value publisher can be extremely beneficial to the retailer who is in constant competition with the low-price e-book market. Many consumers still love to hold a physical book in their hands, and beautiful cover treatments and packaging are

SHALYN SATTLER Director of trade marketing Barbour Publishing

“With value-priced titles, you can make some feel-good sales and build valuable relationships by becoming the go-to source for your local churches’ bookbuying needs.” not something that can be achieved in the e-book format. Keeping a large variety of value-priced products in stock will give shoppers the opportunity to satisfy their “find a deal” mentality. They’ll walk away from the purchase feeling like they’ve gotten the most for their money, and those good feelings likely will result in repeat visits and purchases. By offering Christian products with a high perceived value, consumers will learn that if they visit “ABC Christian Store” they will be able to find top-of-the-line products for a very affordable price. They’ll start depending on that store for a large part of their casual and gift-finding shopping missions. So the big question is: How can retailers really take advantage of value-priced books in their stores? What

drives the answer to that question is mainly merchandising, working with the publisher and engaging local churches.

RETAIL-READY Here are some retail-ready takeaways for how you can make the most of your value-priced titles: Placement is one of the most important elements of a value book strategy. Impulse purchase decisions typically are made near the front of the store and when customers are already in line at the register. By creating displays in those key areas, you’ll have a better chance of catching your customers’ much-coveted impulse purchases. But oftentimes just placing the books in those areas isn’t enough. It’s also smart to label your value-priced book section with eye-catching graphics that really get the message across. Signage should say things like “Great Deals!”, “What a Bargain!”, “Big Savings!” or something similar. Your customers are looking for great buys, and you need to highlight them as clearly as possible. Another important step is to work with the publisher to get the best-possible discount and terms. Several publishing houses, including Barbour, will offer a discount if you purchase budget-priced books in case lots. Ordering cartons at a discount will allow you to pass your savings on to your customers by marking them down even lower. These marked-down books also can be used as fun giveaways sent to your VIP customers or given as door prizes. Your shoppers will appreciate your generosity and will be likely to visit your store more often. Remember that the church market is also a perfect fit for value-priced books. As you know, many small churches can’t afford to spend much on products for their congregations, but also feel that it’s important to provide resources for felt needs and also uplifting gifts for holiday giving. With value-priced titles, you can make some feel-good sales and build valuable relationships by becoming the go-to source for your local churches’ book-buying needs. Contact the churches in your area to let them know that you have many value-priced products available that would make affordable gifts for their Sunday school classes, pastors, administrative assistants and Bible study groups. And if you are able, offer them a church-only discount. You may see repeat sales from the church and its members. Value-priced publishing continues to be an important part of the Christian publishing industry—and is likely to grow in the coming years. If you haven’t already dedicated space to these unique products, consider contacting a value-priced publisher to start taking advantage of these add-on sales opportunities.

VOLUME 59 \\ NUMBER 11 OWNER/publisher Steve Strang ASSOCIATE PUBLISHER Michael R. Briggs Chief Operating Officer Joy F. Strang Editor Christine D. Johnson Assistant Editor Jeremy Burns VP Production Wendy Leech Production Coordinator Shelly Duff graphic Designer Linda Gillotti Advertising manager Cliff Morales Media Ad Traffic supervisor Erica Heitz AUDIENCE DEVELOPMENT DIR. David Manning

Customer Service Nettie Parks EDITORIAL CONSULTANT Mary Manz Simon INDUSTRY ADVISORY BOARD Bill Greig III, president and CEO, Gospel Light, Ventura, Calif. Bill Nielsen, president, The Equation Team Ed Nizynski, vice president of sales, Lighthouse Christian Products, Schaumburg, Ill. Steve Laube, literary agent and president, The Steve Laube Agency, Phoenix Kim Pettit, executive director and CEO, Christian Trade Association International, Colorado Springs, Colo. Sherry White, senior buyer, American Wholesale Book Co., Florence, Ala.

David E. Austin, executive vice president of sales, marketing and product acquisition, Bridgestone Multimedia Group, Alto, Mich. RETAIL ADVISORY BOARD David Almack, U.S. director, CLC International Kirk Blank, president, Munce Group, Indian Rocks Beach, Fla. Mark Hutchinson, president, Blessings Stores, Chilliwack, British Columbia Rose Seeley, retail services director, Cottonwood Bookstore, Los Alamitos, Calif. Lorraine Valk, owner, Parable Christian Store of St. Joseph, St. Joseph, Mich.

Christian Retailing (ISSN 0892-0281) is published monthly by Charisma Media, 600 Rinehart Road, Lake Mary, FL 32746. Periodicals postage paid at Lake Mary, FL, and additional mailing offices. Copyright

©2013 by Charisma Media. All rights reserved. Printed in USA. POSTMASTER: Send address changes to Christian Retailing, P.O. Box 6102, Harlan, IA 515931602. Send undeliverable Canadian mail to 1415 Janette Avenue, Windsor, ON N8X 1Z1. Allow four to six weeks for your first subscription copy to be delivered. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement Number 40037127. MAILING LIST: We make a portion of our mailing list available to reputable firms. If you would prefer that we not include your name, please write us at 600 Rinehart Road, Lake Mary, FL 32746, call 800-7496500 or e-mail

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Christian Retailing is a member of the Evangelical Press Association.



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/// N OVE M B E R   2 0 13 / / / w w w. christ ia nret a i l i n g . c o m


Christian Best-sellers


CBA List



1 Jesus calling (hardcover) Sarah Young (Thomas Nelson) 9781591451884

1 KJV Standard Lesson Commentary 2013-2014 (softcover) (Standard Publishing) 9780784735312

2 KJV Standard Lesson Commentary 2013-2014 (softcover) (Standard Publishing) 9780784735312

2 Jesus calling (hardcover) Sarah Young (Thomas Nelson) 9781591451884

3 Not a Fan Kyle Idleman (Zondervan) 9780310331933

3 KJV Standard Lesson Commentary 2013-2014 (large print) (Standard Publishing) 9780784735329

1 MONUMENTAL Word Films (Word Distribution) 2 WHAT KATY DID (Bridgestone Multimedia Group) 3 Home run Provident Films (Provident Distribution) 4 Maclarry & the stinky cheese battle VeggieTales, Big Idea (Word) 5 HIDING IN PLAIN SIGHT (Bridgestone Multimedia Group) 6 The Mark (Pure Flix Entertainment) 7 the Woodcarver GT Media (Capitol Christian Distribution) 8 george beverly shea ... then sings my soul George Beverly Shea, Gaither Music Group (Capitol) 9 the penniless princess VeggieTales, Big Idea (Word) 10 Hymns from home The Collingsworth Family, StowTown Records (Provident)


Jesus calling (large print deluxe) Sarah Young (Thomas Nelson) 9781400318131


Follow me David Platt (Tyndale House) 9781414373287

6 KJV Standard Lesson Commentary 2013-2014 (large print) (Standard Publishing) 9780784735329 7

Happy, Happy, Happy Phil Robertson (Howard Books) 9781476726090

8 Gods at War Kyle Idleman (Zondervan) 9780310318842 9 NIV Standard Lesson Commentary 2013-2014 (softcover) (Standard Publishing) 9780784735350 10 Jesus Today (hardcover) Sarah Young (Thomas Nelson) 9781400320097) 11 the circle Maker Mark Batterson (Zondervan) 9780310330738 12 Unglued Lysa TerKeurst (Zondervan) 9780310332794 13 The Jesus Storybook Bible Sally Lloyd-Jones (Zonderkidz) 9780310708254 14 The Duck Commander Family Willie Robertson, Korie Robertson (Howard Books) 9781476703541


Jesus calling (large print deluxe) Sarah Young (Thomas Nelson) 9781400318131


The Secret Keeper Beverly Lewis (Bethany House/Baker Publishing Group) 9780764209802


You’ll Get Through This Max Lucado (Thomas Nelson) 9780849948473


Jesus calling (deluxe) Sarah Young (Thomas Nelson) 9781404187825

8 Unexplained Mysteries of Heaven and Earth Ron Phillips (Charisma House) 9781621362531 9

The 5 Love Languages Gary Chapman (Northfield Publishing) 9780802473158

10 Jesus calling (women’s) Sarah Young (Thomas Nelson) 9781400320110 11 the circle Maker Mark Batterson (Zondervan) 9780310330738 12 Not a Fan Kyle Idleman (Zondervan) 9780310331933 13 NIV Standard Lesson Commentary 2013-2014 (softcover) (Standard Publishing) 9780784735350 14 Happy, Happy, Happy Phil Robertson (Howard Books) 9781476726090

15 NIV Standard Lesson Commentary 2013-2014 (large print) (Standard Publishing) 9780784735367

15 Gods at War Kyle Idleman (Zondervan) 9780310318842

16 The Beginner’s Bible (Zonderkidz) 9780310709626)

16 Si-Cology 1 Si Robertson, Mark Schlabach (Howard Books) 9781476745374

17 Jesus callinG: 365 Devotions for kids Sarah Young (Thomas Nelson) 9781400316342

17 God Calling A.J. Russell (Barbour Publishing) 9781557481108

18 Heaven is for real Todd Burpo, Lynn Vincent (Thomas Nelson) 9780849946158

18 Unglued Lysa TerKeurst (Zondervan) 9780310332794

19 Crazy Love Francis Chan, Danae Yankoski (David C Cook) 9781434705945

19 Trusting God Jerry Bridges (NavPress) 9781600063053

20 The Harbinger Jonathan Cahn (FrontLine/Charisma House) 9781616386108

20 Jesus Today (hardcover) Sarah Young (Thomas Nelson) 9781400320097)

The CBA list is based on actual Christian store sales for August 2013, reported to CROSS:SCAN, the largest source of Christian retail product sales. All rights reserved. Distribution and copyright © 2013 CBA, the association for Christian retail.

Top SellerS 1 40 DAy Soul fAST Cindy Trimm 9780768440263 2 HoSTing THe preSence Bill Johnson 9780768441291 3 culTure of Honor Danny Silk 9780768431469

The ECPA list is compiled from sales of Christian books in hundreds of Christian retail outlets nationwide, collected using Pubtrack Christian ( Best-sellers are for the four-week cycle ending Sept. 14, 2013. All rights reserved. Copyright © 2013 ECPA.

music 1 The w.I.N. (WORSHIP IN NASSAU) EXPerience Earnest Pugh P-Man Music (Central South Distribution) 2 TOP 25 PRAISE SONGS: 2014 edition, Maranatha! Music (Capitol Christian Distribution) 3 Hope is alive New Hope Oahu, Dream Records (Capitol) 4 Overcomer Mandisa, Sparrow Records (Capitol) 5 come to the well Casting Crowns, Beach Street (Provident Distribution) 6 RESTART Newsboys, Sparrow Records (Capitol) 7 READY TO GO Gateway Next, in:ciite Media (Capitol) 8 Hymns from Home The Collingsworth Family, StowTown Records (Provident) 9 THE LORD IS GOOD The Collingsworth Family, StowTown Records (Provident) 10 THE HURT & THE HEALER MercyMe, Fair Trade Services (Provident) The Music list is compiled from Christian retail store sales; the video list is compiled from a national sample of mainstream and Christian store sales for week ending Sept. 22, 2013. © 2013 Christian Retailing and SoundScan Inc. Collected, compiled and provided by:

AvAilAble from: 4 WHen HeAven invADeS eArTH Bill Johnson 9780768429527 5 loving our KiDS on purpoSe Danny Silk 9780768427394 6 meSSiAnic JeWiSH SHAreD HeriTAge bible 9780768403176

7 WomAn, THou ArT looSeD booK gifT SeT T.D. Jakes 9780768442199 8 lADy in WAiTing reviSeD Jackie Kendall 9780768441062 9 SupernATurAl WAyS of royAlTy Kris Vallotton & Bill Johnson 9780768423235

This This list list is is generated generated from from sales sales of of books books nationwide, nationwide, including including Family Family Christian Christian and and statistics, statistics, for for the the year year long long cycle cycle ending ending the the week week of of September September 1, 1, 2013. 2013. © © 2013 2013 Destiny Destiny Image Image Publishers. Publishers.




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Christian Retailing November 2013  

Serving the Christian products industry worldwide

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