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In their new Zondervan book, ‘Joni & Ken: An Untold Love Story,’ Joni Eareckson Tada and her husband, Ken, tell of the hardships and joys they’ve experienced as a married couple with special challenges. Book News, page 22

Christian recording artists have taken to T-shirt designs from fashion-forward California-based company 1 Eighty Apparel helmed by Kevin Sumner. IGM, page 38

Steve Hill warns the church of false teaching Charisma House expects sales of new book by famed Brownsville revivalist to rival ‘The Harbinger’ by christine d. Johnson


Revivalist Steve Hill is back in the pulpit after cancer treatment nearly took his life; his new book, ‘Spiritual Avalanche,’ is a prophetic message to a church in need of repentance.

CBA to boost exhibitors’ return on investment

ICRS strategy aims to ‘bring more buyers’ and offer ‘cost-effective ways’ to exhibit CBA and convention organizer Freeman have launched a new program for exhibitors to help improve return on investment (ROI) at the International Christian Retail Show (ICRS), to be held June 23-26 in St. Louis. CBA’s “ICRS Cost Savings” will communicate tips, techniques and best practices to increase efficiencies, and boost sales and marketing impact. The program includes a weekly e-newsletter for suppliers and prospective vendors with links to resources and information on how to save money and increase sales. CBA President Curtis Riskey said exhibitors often

vangelist Steve Hill narrowly missed entering heaven’s gates after years of fighting incurable melanoma. Hill—pastor emeritus of Heartland World Ministries in Dallas/Fort Worth and best-selling author known worldwide for his preaching at the Brownsville (Pensacola, Fla.) revival—had a close call with eternity, but prayed for more time so he could keep winning souls for Jesus. Hill was given more time not only to win souls, but also to sound a warning message to the church—one that has since been released by Charisma House, which has high hopes for the book following the publisher’s ongoing success with its New York Times best-seller The Harbinger. After believing God told him to come off of many of the medications being used to combat his cancer, Hill said he experienced a “full-color, open vision” at a time when he couldn’t walk and was feeling useless in his service to the Lord. On the basis of the vision, he wrote a Charisma News article in midDecember that warned of false teachings in the church—and the article went viral on social media outlets. With reaction that paralleled the response Charisma House received after releasing The Harbinger, the company opted to rush to print Hill’s book based on the vision. Spiritual Avalanche: The Threat of False Teachings That Could Destroy Millions hit store shelves March 12. “The truths presented in Steve Hill’s Spiritual Avalanche are a wakeup call for Christians,” said Tessie DeVore, executive vice president, Charisma House. “In the same way that The Harbinger has sounded the alarm and created an unprecedented movement around the world, this book amplifies the true message of holiness and a return to God.” In Hill’s vision, he saw a mountain covered in glistening snow. Skiers were enjoying their day on the slopes, unaware of impending doom as the Hill, page 15

could make slight adjustments in operations and logistics to generate more leads, booth traffic and sales. “We are seeing a greater need for trade shows, while at the same time economic circumstances make measuring ROI more critical,” Riskey said. “Our goal with the cooperative initiative with Freeman ICRS, page 15

more inside ››  California church bookstore sees souls saved at the mall, page 20 ››  New book tells of ski accident that leads to new life for others, page 22

››  ‘Unconditional’ is a ‘mainstream’ movie with a redemptive story, page 26 ››  From Bible study to Young Adult, learn what’s new in Buyer’s Guide, page 28 ››  New nonfiction addresses parenting challenges in a ‘self-absorbed’ era, page 30 ››  Columnist Scott Etheridge helps stores get out of the retail weeds, page 32

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May 29-June 1 Book Expo America New York City, 800-840-5614 June 23-26 International Christian Retail Show, St. Louis, 800-252-1950 Sept. 22-24 Munce Group CPE Murfreesboro, Tenn., 800-868-4388

Matt Redman takes home two GRAMMYs Matt Redman won two GRAMMYs during the 55th Annual GRAMMY Awards, held Feb. 10 at the Staples Center in Los Angeles. Redman was recognized in the Best Contemporary Christian Music Song and Best Gospel/Contemporary Christian Music Performance categories for “10,000 Reasons (Bless The Lord)” from his sixstepsrecords album 10,000 Matt Redman

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Sixstepsrecords artist garners pair of awards at the 55th annual event for ‘10,000 Reasons (Bless The Lord)’ Reasons (EMI CMG Distribution). Israel Houghton and Micah Massey were also recognized as tied for the win with Redman in the Best Contemporary Christian Music Song category for “Your Presence Is Heaven” from Jesus at the Center (Integrity Music/RGM—New Breed Music/Provident Distribution). TobyMac’s Eye On It

(ForeFront Records/EMI CMG) won the Best Contemporary Christian Album category, while hip-hop artist Lecrae nabbed a GRAMMY for Gravity (Reach Records/ Infinity Music Distribution) in the Best Gospel Album category. Sister duo Mary Mary won the Best Gospel Song category for “Go Get It,” the title track of Go Get It (Columbia Records/Provident Distribution). Mary Mary also captured wins in two categories during the 44th NAACP (National Association for the Advancement of Colored People) Image Awards, held

Feb. 1 at the historic Shrine Auditorium in Los Angeles. Go Get It edged out other Outstanding Gospel Album (Traditional or Contemporary) nominees, which included Fred Hammond, God, Love & Romance (Verity Gospel Music Group); Marvin Sapp, I Win (Verity Gospel); Le’Andria Johnson, Le’Andria Johnson The Experience (Music World Gospel); and Tamela Mann, Best Days (Tillymann Music Group). The sister duo also won in the Outstanding Duo, Group or Collaboration category.

K-LOVE launches fan-voted Christian music awards show New event to ‘bring together the biggest names in Christian music, sports, books and movies’ K-LOVE has announced the launch of the first fan-voted awards show in Christian music history. The winners will be announced at the K-LOVE Fan Awards show, which will be held June 1 at the historic Ryman Auditorium in Nashville. The show is part of the K-LOVE Fan Awards and Ultimate Fan Experience, to be held May 31-June 2—an inaugural event that will “bring together the biggest names in Christian music, sports, books and movies for its biggest night in Music City,” organizers said. A leading Christian radio network with a weekly audience of 14 million people, K-LOVE selected Nashville as the host city because it is “home to the faith-based entertainment industry.” “We appreciate our relationship with both listeners and Nashville’s music community,” K-LOVE Chief Creative Officer David Pierce said. “The K-LOVE Fan Awards is an opportunity for us to appreciate and encourage those who are making music and media that impacts our world for Christ.” The voting process will begin in May, and award categories include Female Vocalist of the Year; Male Vocalist of the Year; Duo/Group of the Year; Breakthrough Artists of the Year; Sports Impact; Movie Impact; Book of the Year; “Unsung Hero,” K-LOVE listener award; Artists of the Year; and Song of the Year. The new event was announced Valentine’s Day, Feb. 14, at the Ryman, which drew artists such as TobyMac, Amy Grant, Jeremy Camp, Brandon Heath, Francesca Battistelli, Jamie Grace and Plumb as well as Nashville Mayor Karl Dean. The awards mission is “to create a fan experience that celebrates and promotes artists, athletes, authors and entertainers who, with excellence, engage and impact popular culture for Jesus Christ.” “K-LOVE is in a unique position to

bring together millions of listeners, while building a very special event with the Christian music community,” said John Sanders, co-creator and producer of the event. The award show will be hosted by Phil and Kay Robertson and Jase and Missy Robertson, stars of A&E TV’s popular show Duck Dynasty. “We are thrilled to be a part of this fancentered event for the Christian music

industry,” the Robertsons said in a joint statement. “With our own show, we know how important and vital the fans are to our success, and we understand why K-LOVE wants to host this event to give back to their listeners. As fans The K-LOVE Fan Awards launch drew of Christian music, we are excited to artists including TobyMac, Amy Grant, host the awards and bring our own Brandon Heath and Jeremy Camp. Duck Dynasty flare to the evening for a fun-filled, family-friendly event.” Fan Awards and Ultimate Fan ExperiFor more information on the K-LOVE ence, visit

EMI CMG, Verity Gospel Music Group labels rebrand with new names Capitol Christian ‘now in the best position’ to grow the business; RCA Inspiration sees key promotions EMI Christian Music Group has unveiled its new name as Capitol Christian Music Group (CCMG)—part of the newly launched Capitol Music Group, which includes Capitol Records, Virgin Records, Blue Note, Astralwerks, Harvest, Caroline and the Capitol Studios. “We are very encouraged to be working alongside Steve Barnett and the amazing team he is building at the new Capitol Music Group,” said CCMG President and CEO Bill Hearn. “Being part of this team and with the strength of the Universal Music Group Distribution system, we are now in the best possible position to invest in and serve our artists and writers and grow our business.” CCMG garnered three GRAMMYs with ForeFront Records’ TobyMac and sixstepsrecords’ Matt Redman during the 55th annual GRAMMY Awards held Feb. 10 in Los Angeles. EMI Christian Music Group was also recognized in the music category by CBA during its Second Annual Champions of the Faith Awards prior to the International Christian Retail Show last summer in Orlando, Fla. Meanwhile, Verity Gospel Music Group has been renamed RCA Inspira-

tion. Geo Bivins, who also remains senior vice president of urban promotion for RCA Records, has been named general manager to run day-to-day operations. In addition, Stanley Brown has been promoted to head of A&R, and Cheryl

Marks to vice president of marketing. All three will remain in the company’s New York City headquarters. “I am very excited to be working with so many great gospel artists,” Bivins said. “RCA Inspiration will continue the tradition held by Verity Gospel Music Group as the leader in inspirational music. In addition to great music, I am equally excited to work with the best A&R, promotion and marketing team in the business.” During his music career, Bivins, se-

nior vice president of urban promotion for RCA Records since 2007, was responsible for the promotion of hits from many mainstream artists, including Snoop, Chingy, R. Kelly, Busta Rhymes and Notorious Big. Brown, who had served as senior director of A&R for Verity since 2010, is an accomplished musician, producer and label executive with more than 20 years experience in the music business. Brown’s label executive experience includes vice president of A&R for Island Black Music, where he signed and oversaw projects by Karen Clark Sheard, Donald Lawrence and Bishop T.D. Jakes. Marks previously served as senior director of marketing for Verity, spearheading award-winning campaigns for Kirk Franklin, Marvin Sapp, Fred Hammond, Hezekiah Walker and the “Wow Gospel” series. RCA Inspiration kicked off the year Jan. 22 with Bless This House, the eighth release from Kurt Carr. Other projects set for 2013 include Fred Hammond’s United Tenor; a debut album from BET’s Sunday Best audience favorite Latice Crawford; and the next installment from the “Wow Gospel” series.


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Munce show returns to favorite venue in Hershey

Retail attendance ‘about the same’ as last year’s Pennsylvania expo, but 2013 show was ‘productive’ for stores Munce Group’s CPE (Christian Product Expo) returned to its longtime venue in Hershey, Pa., in January with retailers attending from 100 stores. Munce Group President Kirk Blank told Christian Retailing that “we were all happy to be back in Hershey.” “We had a few more vendors than last year, and a significant increase in authors and speakers,” he said. “Attendance overall was up. Retail attendance was about the same.” Held Jan. 20-22, CPE Hershey drew nearly 200 retailers. The event featured the theme from 2 Cor. 5:17: “Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!” In 2012, CPE was held at the Lancaster Convention Center in Lancaster, Pa., but the marketing group decided to bring the show back to the Hershey Lodge after receiving feedback from vendors and retailers. “These two days are as productive as two weeks in-store,” said Michelle Bails, manager of Lion and Lamb: A New Beginning in Niles, Ohio. Lee Yeckel, sales director for Anchor Distributors, said the event was a success.

“It is a great way to meet other suppliers and distributors and gain knowledge into the Christian bookstore marketplace,” Yeckel said. “Being new to this industry, I

Munce Group’s expo in Hershey, Pa., drew nearly 200 retailers. was so pleased at the friendly, caring and sharing attitude of all involved. This show is a true blessing.” CPE Hershey kicked off Jan. 20 with a Bible conference led by authors Linda Evans Shepherd (When You Need a Miracle, Revell/Baker Publishing Group) and Johnnie Moore (Dirty God, Thomas Nelson) followed by a special dinner with author and producer Bill Myers and Dwight Mason, author of Only God (Barbour Publishing) during the Night of Worship.

Following the Night of Worship, there were screenings of Ring the Bell (Provident Distribution) and Home Run (Provident Films), scheduled to hit theaters April 19. “We love CPE,” said Bill White, vice president of sales for NOTW. “This was only our second show, but the business we do there is growing with each event. The size and location of the shows provide an intimacy that just isn’t achieved in other tradeshow venues.” The Christian Authors Network (CAN) gave away more than $3,000 worth of books during CPE Hershey. More than 100 retailers attended the Jan. 21 breakfast event, where they learned about new releases from CAN authors and how to increase store traffic. Three winners each received more than $1,000 worth of books from Zondervan, Abingdon Press, Tyndale House Publishers and Revell/Baker Publishing Group. “I’ve never won anything before,” said Theresa Hanley of Solid Rock Café in Chalfont, Pa. The other two winners were Nanette Jones of The Branch in Dover, Del., and Mary Rajasekhar of Olivet Books and Gifts in Alpina, Mich.

Macmillan strikes deal to settle price-fixing lawsuit on e-books Decision leaves computer giant Apple alone in fighting federal government’s civil antitrust case Macmillan reached a settlement with the U.S. Department of Justice (DOJ) in its civil antitrust lawsuit accusing the nation’s five largest book publishers of colluding with Apple to raise e-book prices. Announced Feb. 8, the settlement, in

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which Macmillan—named in the April 2012 suit as Holtzbrinck Publishers— agreed to pay up to $20 million, leaves Apple as the only defendant standing in the case. The federal government charged the publishers and Apple with conspiring to force e-book prices several dollars above the $9.99 charged by on its Kindle device. Under Macmillan’s settlement with the DOJ, the publisher will remove restrictions on discounting and other promotions by e-book retailers. It will also be prohibited from forging new agreements with similar restrictions until De-

cember 2014, Associated Press reported. “We settled because the potential penalties became too high to risk even the possibility of an unfavorable outcome,” Macmillan CEO John Sargent wrote in an online letter to authors, illustrators and agents. “Our company is not large enough to risk a worst-case judgment.” The Justice Department settled with Hachette Book Group, HarperCollins Publishers, Simon & Schuster and Penguin Group (USA) last year. Macmillan’s settlement is expected to be finalized in early July. The trial against Apple is scheduled

“We can use these new books to build awareness of authors,” Jones said. “We’ll also use some to bless our loyal customers and some for people who like to shop at the store, but can’t afford to buy much.” Rajasekhar added: “Getting to know authors on a more personal level is great. We also like to get to know our customers personally. Then when we see something we know a certain customer will like we think, ‘That’s exactly what they need.’ ” Munce Group formed a partnership last June with CAN, a marketing co-op with more than 100 members, which seeks to educate authors and promote their books. Bonnie Calhoun, president of CAN, said that the partnership “is helping our authors get into the hands of many more retailers, and it is supplying retailers with great products to sell.” Munce, which serves more than 500 stores nationwide, emphasizes order-writing at CPE by motivating retailers with a reimbursement program that helps to offset travel, food and hotel expenses. Munce’s next CPE is set for Sept. 22-24 at the Embassy Suites Murfreesboro in Murfreesboro, Tenn.

to begin in June. Barnes & Noble has sided with Apple out of concern about a monopoly by Amazon. The publishers’ settlements in the case have not resulted so far in a noticeable decline in e-book prices, as publishers had feared, AP reported. The DOJ’s lawsuit stems from agreements reached between major publishers and Apple in 2010 that allowed publishers to set their own prices for e-books, an effort to counter Amazon’s deep discounts of best-sellers. The department and 15 states said Apple and the publishers cost consumers more than $100 million in the past two years by adding $2 or $3, sometimes as much as $5, to the price of each e-book. macmillan, page 6

U.S. Department of Justice makes way for Penguin-Random House merger Full approval of the deal will make the new company ‘a truly global publishing group’

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The U.S. Department of Justice (DOJ) has approved the proposed merger of Penguin and Random House “without conditions,” according to a DOJ statement issued to their respective parent companies, Pearson and Bertelsmann. “We are very pleased that the U.S. Department of Justice has concluded its review and made a determination to clear the planned combination of Random House and Penguin without any conditions,” said Thomas Rabe, chairman and CEO of Bertelsmann. “This positive first decision by one of the an-

titrust authorities is an important milestone on the path to uniting two of the

world’s leading publishing companies into a truly global publishing group.” Last October, Pearson and Bertelsmann announced their plan to unite the two houses. Joining Penguin and Random House was thought to help the

merged company gain more traction in the digital book market. “It will enable investments worldwide in new digital publishing models, in new distribution paths, products and services and in the major growth markets,” Rabe said. The DOJ decision comes at a much faster pace than did its approval of HarperCollins Publishers’ acquisition of Thomas Nelson, which took approximately nine months. Under terms of the new deal, Bertelsmann would own 53% and Pearson 47% merger, page 6

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Jerry B. Jenkins launches custom publishing house Veteran author’s self-publishing venture draws mixed reaction from literary agents, authors and retailers Jerry B. Jenkins, co-author of the “Left Behind” series, which has sold more than 63 million copies, has launched a custom publishing house called Christian Writers Guild Publishing (CWGP). Owner of the Christian Writers Guild, Jenkins has been against self-publishing in general, but he recently had a change of heart.

He said CWGP, launched in January, will be different from other custom publishing houses in that it features “Published,” a six-month course whereby the new author is mentored by an experienced author. When students with works-in-progress complete the course, CWGP will publish their books, providing a copy editor, proofreader, cover and type designer, e-book for-

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Christian Books in Green Bay, Wis., said matter, printer, a package of promotion, CWGP is a good idea. and marketing and social media materials. “From past experience, I know we “This is different from self-publishing,” have quite a few local authors in our said Jenkins, who has written more than area and we have had book signings with 180 books. “It’s mentored, coached and them,” she said. “Their books sell, but educated publishing. We come alongside they need a platform, and it sometimes through this course and surround them helps knowing where and how to publish. with seasoned industry professionals.” It would be helpful for the authors and “I’ve criticized self-publishing because the stores if Jerry can work with both. so many end up with schlocky covers, typos “It would also be good if he could have and poor production quality,” he added. a brochure available at stores about the “CWGP is committed to providing writservice, and be up front about the costs,” ers with a valuable education and a great she added. “Some of our local authors publishing experience.” have paid more than they can CWGP, though, drew afford to get a book published.” mixed reaction from industry Lorraine Valk, co-owner of observers. Parable Christian Store of St. “This is a logical next step Joseph in St. Joseph, Mich., for the training and editorial agreed. services that the guild pro“I have seen too many local vides,” literary agent Steve authors self-publish and use Laube told Christian Retailing. their life savings to print books “Writers are already spending a that are not ready to be publot of time and resources taking guild courses and working with Jerry B. Jenkins lished,” she said. “They need a guild mentor. Why not give the fine-tuning, proofreading that writer an option within an organizaand cover art that will really make their works shine. Unknown authors have a tion they already know and trust?” better chance at being discovered by However, author C.S. Lakin said she mainstream publishers if their books are was leery of the new publishing venture. edited and proofread first. If there were “Since I make my living as a full-time generous return privileges from Christian professional writing coach, critiquer and Writers Guild Publishing, I would stock editor, it seems to me and other editors some of these selections. If they are not that it’s way too expensive,” she said. returnable, I might not invest too deeply “I help authors get published or selfbecause of the risk in today’s tenuous publish for way less. I am wondering, too, market.” how much say the author has in selecting Headquartered in Colorado Springs, a person to work with them and critique Colo., the guild has trained aspiring writtheir work. So far that’s been the reaction across the board—good idea, but way ers for more than 40 years by offering too pricey.” writing courses, with each student menKaren Grosse, owner of Lighthouse tored by a published author.


of the new Penguin Random House company. After the merger is completed, the company will control more than 30% of all trade book publishing. The WaterBrook Multnomah Publishing Group is part of Random House. Penguin Random House will encompass all of Random House and Penguin Group’s publishing units in the U.S., Canada, the U.K., Australia, New Zealand, India and South Africa, as well as Penguin’s operations in China and Random House’s publishers in Spain and Latin America. The German publishing group, Munichbased Verlagsgruppe Random House, will not be part of the group, but will

Connecticut Attorney General George Jepsen said the deal grants e-book retailers greater freedom in pricing the digital books and provides $12 million to compensate affected customers.

remain with Bertelsmann. Chief executive officer of the joint venture will be Markus Dohle, now CEO of Random House, and John Makinson, Penguin CEO, will become chairman. Surpassing HarperCollins Publishers and Hachette Book Group in size, the newly formed company will control 25% of the book publishing industry, Rabe said. The U.S. was the first country to approved the proposed merger, which is still under review by the European Commission, the Canadian Competition Bureau and other antitrust authorities around the world. Pearson and Bertelsmann expect the transaction to close in the second half of 2013.

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B&H Publishing Group announces brand identity ‘Every Word Matters’ Bible-centered tag line focuses company on publishing ‘more intentional’ content B&H Publishing Group has launched an “overarching brand identity” with its Biblecentered theme, “Every Word Matters.” First used in association with the company’s HCSB (Holman Christian Standard Bible) translation and its emphasis on biblical inerrancy, the tag line has influenced every facet of B&H since the company began to grow under President Selma Wilson, who arrived in 2010. “Words really do matter,” Wilson said. “It is a huge responsibility to pay attention to our words as we use them to point toward God’s Word. Last year there were more than a million books published—a lot of noise. In response to that and to the reader’s benefit, B&H is now more intentional than ever in the content that we produce. We have a vision for reaching the world with purposeful words that will give people hope and encouragement, transform their lives and help them to be all that God has created them to be.” Beginning with titles published in April, Every Word Matters will become part of the

B&H Books logo, appearing on all products in the Christian Living, Fiction, Leadership and Women categories. The essence of the phrase is also tied to tag lines for B&H Academic (“Because Truth Matters”), B&H Kids (“Every little Word Matters”) and B&H Español (“Porque cada Palabra importa”). Other B&H brands— Broadman Church Supplies, Holman Bible Publishers, Holman Reference, HCSB, CrossBooks, and WORDsearch—will maintain their current identities while adhering to the spirit of the initiative. New and forthcoming titles from B&H include Brothers, We Are Not Professionals by John Piper; Experiencing God at Home by Tom and Richard Blackaby (May 1); Ever After by Vicki Courtney (June 1); The Love Dare for Parents by Stephen and Alex Kendrick (July 1); Christ-Centered Exposition Commentary: Exalting Jesus in Matthew by David Platt (Sept. 1); Whispers of Hope by Beth Moore (Oct. 1); and Operation Christmas Child by Franklin Graham (Oct. 1).

Parable Group launches corporate rebranding Refreshed brand identity features the tag line ‘Delivering Your Story’ The Parable Group has announced the launch of its new corporate identity with the rollout of a new logo and tag line. The refreshed brand identity is the first in 28 years for the San Luis Obispo, Calif.-based marketing firm and presents the tag line, “Delivering Your Story.” The refresh correlates to several recent corporate shifts, including the merging of the company’s online display marketing division, Parable Agency— which offers digital marketing services to faith-based organizations—with the flagship side of the business. The Parable Group has also experienced increased interest in its data services, which has become a significant part of its business. In addition, the company has moved into digital products that include apps, electronic books and email services through SnapRetail. “Our new brand identity is the next step in communicating to both current and potential business-to-business (B2B) clients and stores that The Parable Group provides marketing solutions and services that are forward-thinking and effective,” said Steve Potratz, founder and CEO. “We want to illustrate to the

industry that we are a kingdom-focused company with a strong commitment to helping retail stores and other Christian organizations tell their stories.” In developing Parable Group’s new look, tone and direction, management and staff worked with customers and clients to build a brand that reflected their needs and expectations by identifying success stories, day-to-day experiences and areas where the brand could improve and better serve their needs. Parable Group’s new identity aims to demonstrate its commitment to deliver innovative, industry-leading marketing solutions connecting products and services to Christian consumers. Along with a redesign of its logo, Parable Group plans to relaunch its corporate website in the months ahead, and a new sign will be erected in front of the company’s new headquarters at 102 Cross St., Suite 210 in San Luis Obispo. The company moved into its new building last November. No change is planned for the branding of Parable Christian Stores and other business-to-consumer brands.

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Send The Light launches new discount program

Christian retailers receive ‘no strings attached’ 42% break on books and Bibles from Tennessee distributor Send The Light Distribution has launched a new discount program for Christian retailers called Simply 42, which replaces the $5k Advantage Program. Instead of having to qualify for different discount levels based on purchases, all customers of the Elizabethton, Tenn.-based wholesaler who were formerly part of $5k

Advantage will now receive a 42% discount on all books and Bibles, except “short discount” products such as homeschool and music, company officials said. Mark Phillips, the distributor’s vice president of sales and marketing, said that customers have been waiting for such a program, which began Feb. 11.

“Our Simply 42 is not an elaborate program, complicated discount structure or volume-driven incentive scheme that no one understands,” he said. “It simply gives our retail partners access to over 58,000 Christian books and Bibles at a 42% discount—no strings attached. The retailer doesn’t have to worry about what discount

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LUKE: A WORLD TURNED UPSIDE DOWN Filled with the lyric melodies and thoughtful text you’ve come to expect from Michael Card, this new album explores the mystery of incarnation as it was revealed to a historian, doctor and slave named Luke. 12 songs, music CD, 978-0-8308-3801-1, $12.98

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level they currently are at, it is simply 42%.” He added that preliminary talks with customers indicated the program is “long-anticipated and will be very well received.” Glenn Bailey “We believe with our East and West Coast distribution centers giving our customers one- to two-day service, free shipping on orders of 15 units or more and a straight 42% discount on a very broad range of Christian books and Bibles … allows Send The Light Distribution to serve the needs of our customers and enable them to maximize the benefits of using a distributor,” Phillips said. Send The Light President and CEO Glenn Bailey added: “Simply 42 will make it easier for our customers to qualify for our best discounts and know what they are getting in advance.”

Catholic publishers react to resignation Pope Benedict’s writings helped many ‘relate’ to Christ Pope Benedict XVI announced in midFebruary that he planned to resign Feb. 28 after eight years leading the Roman Catholic Church. “After having repeatedly examined my conscience before God, I have come to the certainty that my strengths, due to an advanced age, are no longer suited to an adequate exercise of the Petrine ministry,” the pope told cardinals gathered for a meeting to approve the canonization of new saints. Elected in April 2005, Pope Benedict is the first pope to resign since Pope Gregory XII did so in 1415. Pope Benedict said he was making his decision “with full Image Books. freedom.” The dean of the College of Cardinals, Cardinal Angelo Sodano, is responsible to make preparations for a conclave to elect a new pope. Born as Joseph Ratzinger, Pope Benedict will dedicate his time to prayer and reflection upon his resignation, and will likely continue his writing, a Vatican spokesman said. p o p e , p a g e 14

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Evangelist and author T.L. Osborn dies at 89

‘The Father of the Gospel’ wrote ‘Healing the Sick,’ of which more than 1 million copies were printed in English evangelism,” said officials for Harrison Pentecostal evangelist and best-selling auHouse, which has published Osborn’s books thor T.L. (Tommy Lee) Osborn died Feb. since the 1980s. “He has been one of the 14 at his Tulsa, Okla., home surrounded by most influential evangelists of the 20th cenfour generations of his family. He was 89. According to a message posted on tury and very likely preached the gospel to Twitter by his daughter, LaDonna Osmore people face-to-face than any other man in history.” born, her father, known In 2011, Harrison around the world as “the House released A Legacy Father of the Gospel,” of Faith: T.L. Osborn, a was in “no pain and had book highlighting his life no sickness.” and ministry. “The Lord simply Osborn, who estabtook away his breath,” she wrote. “My father lished Osborn Miniswas wrapped in love, his tries International with family surrounding him his wife, Daisy, in 1949 as he stepped through in Tulsa, took to the gosthe veil into eternity. He pel to tens of millions in T.L. Osborn was a ‘pioneer in is now in the presence more than 100 nations. mass-miracle evangelism.’ of Jesus, whom he had Osborn also launched served faithfully for 77 years. We can only Osborn DocuMiracle films and videos and imagine the sweet reunion between him the Osborn National Missionary Assistance and his beloved Daisy, three of his children, Program. DocuMiracle films are offered in a granddaughter and a celebrating host of 70 languages in 115 nations, and the assisbelievers who are among the redeemed betance program has helped establish more than 150,000 new churches. cause of my father’s ministry during more An Oklahoma native, Osborn was than 65 years to every corner of the earth.” longtime friends with Oral Roberts, whom His books include Healing the Sick; he attributes to inspiring his ministry. He Legacy of Faith Collection; The Power of is survived by his daughter, LaDonna; Positive Desire; Miracles: Proof of God’s five grandchildren; 22 great grandchilLove; and The Best of Life (all published by Harrison House). More than 1 million dren; and three great great grandchilcopies of Healing the Sick were sold and it dren. A memorial service was scheduled has been printed nearly 70 times. for March 6 at Oral Roberts University’s Osborn “was a pioneer in mass-miracle Christ’s Chapel in Tulsa.

Professor and author Howard Hendricks dies Dallas Theological seminarian leaves behind a strong spiritual legacy

Hendricks wrote 23 books, including As Howard Hendricks, a longtime faculty Iron Sharpens Iron and Living by the Book member at Dallas Theological Seminary (both Moody Publishers); A Life of Integrity (DTS) and prolific author, died Feb. 20 after and Teaching to Change Lives a battle with Alzheimer’s disease. (both Multnomah Publishers); He was 88. The Christian Educator’s HandDistinguished Professor Emeritus of Christian Education book on Teaching (Baker Books/ and Leadership at DTS, where he Baker Publishing Group); and taught for 60 years, Hendricks Color Outside the Lines (Thomas was known to his students as Nelson). His 1991 best-seller Liv“Prof,” and he mentored numering by the Book taught students of the Bible the inductive method of ous well-known pastors, includstudying the Scriptures. ing Tony Evans, Robert Jeffress, “Moody Publishers, along David Jeremiah, Erwin Lutzer, Howard Hendricks with the family and friends of Joseph Stowell and Chuck SwinHoward Hendricks, are saddened by the doll. He also influenced authors such as news of his passing,” said Greg Thornton, Bruce Wilkinson, best-selling author of The senior vice president of media. “We will Prayer of Jabez. greatly miss him, his humor, and especial“Professor Hendricks will always be remembered as a legend and great leader ly his tremendous ability to communicate at DTS, who has impacted countless lives truth through his speaking, teaching, and for the kingdom,” Evans wrote on DTS’ writing. We mourn his loss but rejoice in Facebook page. h e n d r i c k s , p a g e 14

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Elyse Fitzpatrick makes the message of Romans readily accessible in 31 devotional-like chapters that encourage prayer and further study. Perfect for gift-giving or personal encouragement, this book helps women to grasp the practicality of the gospel message and experience the deep comforts articulated in the book of Romans. Trade Paperback / 978-1-4335-3319-8 / $14.99



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knowing he’s with our Savior.” Hendricks earned a master’s degree from DTS in 1950, as well as bachelor’s (1946) and doctoral (1967) degrees from Wheaton College. He was on the DTS faculty from 1951 until 2011, when, at age 86, Hendricks said his body would no longer work with his mind. He served as chaplain for the Dallas Cowboys from 1976 to 1984, and he was a frequent speaker at Promise Keepers events during the 1990s. He also preached in more

than 80 countries. Additionally, Hendricks played an important role in the development of the Billy Graham Training Center at The Cove in Asheville, N.C., where he was a frequent speaker. In a 2009 interview with Billy Graham’s Decision magazine, Hendricks said: “I’m not what everybody in the world says is great. I’m just a servant of Christ, that’s all. Once a believer really gets to see what the Lord can do through him or her, at whatever stage in life, they’re going to get excited about getting

out there in the battle. It’s all about being a servant of Christ.” Hendricks is survived by his wife of more than 66 years, Jeanne, four children, six grandchildren and two greatgrandchildren. A memorial service is scheduled for March 2 at Stonebriar Community Church in Frisco, Texas.

  p o p e , from 10 Daniel Kroger, Franciscan Media CEO and publisher, didn’t expect the pope’s resignation to have a major impact on what


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Catholic publishers publish. “The obvious thing is that the resignation will create a window of opportunity for the Catholic press to explain that any pope may resign,” Kroger said. “In Benedict’s case, he seems to be following his own realization that he cannot function adequately to handle the Petrine ministry due to his failing health.” Mark Brumley, president of Ignatius Press, one of Pope Benedict’s publishers, said: “If anything, people will continue to be interested in Pope Benedict’s writings, as they are John Paul II’s. But we’ll have a new pope, with writings of his own. That will increase interest in Catholic publishing.” “Pope Benedict XVI, like his predecessor Blessed John Paul II, is a gifted, thoughtful pastoral and academic thinker,” said Therese Brown, executive director of the Association of Catholic Publishers. “His writing has influenced the way many people understand and relate to Jesus Christ through his powerful, multi-volume work on our Lord. His pastoral writings as the shepherd of the Catholic church have drawn the attention of many who might otherwise not have listened or heard the good news. “The work that the Holy Father began long before he was elevated to the papacy has continued through these years, and we would expect him to keep on writing and publishing as long as he is able,” she added. Gregory Erlandson, president of Our Sunday Visitor, publisher of many of the  pope’s books and exclusive North America distributor of the Vatican newspaper, L’Osservatore Romano, called Pope Benedict a “great gift” for the church. “He continued and made a centerpiece of his pontificate the New Evangelization first proclaimed by John Paul II,” Erlandson said. “He saw clearly that the church itself needed to be reinvigorated and renewed, and it was in this spirit that he assembled the recent synod of bishops in October. At the same time, he has been a great theologian pope, and he had his own agenda.” His pontificate will “be remembered for his writings, particularly his books on Jesus of Nazareth. He wrote with great intellectual and stylistic clarity, which made him one of the most accessible and widely read popes of the last century.” The final volume in his international best-selling “Jesus of Nazareth” series is an exploration of the infancy and early life of Jesus. It was released in December by Image Books, the Catholic imprint of Crown Publishing Group at Random House. Chris Weickert, director of the Catholic Retailers Association, expects some top sellers because of the transition. “In the near term, it will likely promote greater interest in the writings of Pope Benedict, but as the conclave meets and selects a new pope, the attention will immediately turn toward that individual and any writings of his,” Weickert said. “Catholic retailers experienced this when Pope Benedict, who had written many books became pope. Those books immediately became top sellers as people sought to know his thinking and theology better.”

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Finalists announced in Christian Retailing’s Best awards The 2013 Christian Retailing’s Best finalists will be named April 8. Winners will be announced at the International Christian Retail Show in June. For more information, please visit

  h i l l , from 1 snow accumulated, setting off an avalanche and killing those who did not heed ski patrol warnings. Hill believes that the church is being “snowed” by false teachings that are threatening unsuspecting believers who have been deceived. Spiritual Avalanche is a call to holiness, but also sounds a warning to the church against cheap grace, universal salvation, the deification of man and other teachings that Hill believes are destroying believers’ spiritual lives. Such heretical doctrines are widespread, Hill argues, as pastors and teachers worldwide have succumbed, and they “will be held accountable for the spiritual death of millions,” he writes. Regarding the deification of man, Hill said: “Christian leaders are rising to the top and sheep are following them without even questioning the word that’s coming out of their mouth. They’re feeding them what they want to hear. ‘Tickle my ears.’ Paul said


it was going to happen.” Charisma House is supporting the release of Spiritual Avalanche with a major publicity effort. National media includes television appearances on Sid Roth’s It’s Supernatural!, Trinity Broadcasting Network’s Praise the Lord, Daystar’s Marcus & Joni and other major Christian television outlets. Additionally, a national television and radio advertising campaign promoted the book on FOX News, the INSP Network and Salem Radio Network. The book was endorsed by church leaders from Jack Hayford to Mike Bickle, features a foreword by best-selling author and international evangelist Perry Stone, and marks a definitive return for Hill in publishing and ministry. “I’m still on fire,” he said. “I’m like a soldier. A soldier often fights in pain.” Hill is still undergoing treatment, but using more holistic means. When his health was depleted by chemotherapy, his wife, Jeri, believes she heard

God say to her: “Take care of the man of God.” And that’s just what she did. “For a full year, there was no communication,” Hill said. On his hospice bed after being given just a few days to live, the funeral was planned and the burial plots were purchased. Then Hill prayed a special, silent prayer. “Jesus,” he said, “they just told me that I’m going to die and to die is gain. You and I are madly in love with each other, Jesus. You’ve been my best friend for decades. Now they say it’s over.” He went on to “make a deal” with God. “If it’s over, that’s fine because to die is gain. But You’re hard-pressed for evangelists, Jesus. There are very few evangelists out there that do what I do and You know that. If You’ll let me live, I will win another million people to You, Lord.” Hill is once again preaching to large crowds and working on From the Frontlines with Steve Hill, a website and TV program. From the Frontlines is translated into other languages, including Arabic, which he said is reaching members of al-Qaida. Along with a burden for evangelism, the holiness message continues to drive Hill, who was saved after living a rebellious life. “When I got saved,” he said, “one of the things that attracted me to Christianity was purity.”

  I C R S , from 1 is to make exhibiting time more productive before ICRS, during the event and post ICRS.” A number of new ICRS initiatives will expand marketing opportunities for exhibitors and provide a forum for obtaining more qualified leads, CBA said. “Seeing new products, learning new ideas and improving business operations are key Curtis Riskey reasons buyers attend trade shows,” Riskey said. “We are developing a combined strategy to bring more buyers to the show, while offering new, cost-effective ways to exhibit.” Toby Purdy, Freeman chief marketing officer, added: “This combined effort will help exhibitors significantly save time and money, while increasing tradeshow effectiveness.” ICRS Cost Savings also features an educational paper on how to reduce material-handling costs; a first-time exhibitor video and helpful tips to improve sales; and a live webinar for exhibitors.

GOD CALLING The Classic Devotional that has Touched Millions—Now for the Whole Family

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Susie Larson shares blessings of hope and encouragement for the end of the day with reminders of God’s peace, promises, and everlasting love.

Pastor Jack Graham reveals the truth about the spirit realm—and shares how Christians can protect themselves against the invisible forces at work in their lives.

Blessings for the Evening by Susie Larson Hardcover; $14.99; 978-0-7642-1163-8 Ebook; $14.99; 978-1-4412-6332-2

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These dangerous, exciting stories of God’s love in action inspire readers to step out boldly in faith.

Pastor Jamie Snyder shares how to have a deeper, more satisfying walk with Jesus that goes beyond attending church on Sunday.

Dangerous by Caleb Bislow with Ted Kluck Trade Paper; $14.99; 978-0-7642-1091-4 Ebook; $14.99; 978-1-4412-6282-0 AvAilAble September 2013

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Bestselling, award-winning author Lynn Austin shares the deeply moving story of her search for spiritual renewal in the Holy Land.

A respected Christian psychologist shows readers how to overcome depression, anxiety, and anger with a proven 7-step approach.

In a brief but thorough narrative, Moody Bible professor Dr. William H. Marty offers the complete story of Jesus’ life and ministry on earth.

A seasoned evangelist offers an effective, conversational approach—based on listening well and asking good questions—to naturally engaging with skeptics.

Pilgrimage by Lynn Austin Trade Paper; $14.99; 978-0-7642-1118-8 Ebook; $14.99; 978-1-4412-6219-6

Take Charge of Your Emotions by Dr. Linda J. Solie Trade Paper; $14.99; 978-0-7642-1113-3 Ebook; $14.99; 978-1-4412-6284-4

The Jesus Story by Dr. William H. Marty Trade Paper; $9.99; 978-0-7642-1093-8 Ebook; $9.99; 978-1-4412-6283-7

How to Talk to a Skeptic by Donald J. Johnson Trade Paper; $14.99; 978-0-7642-1122-5 Ebook; $14.99; 978-1-4412-6291-2

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“True love waits”—but what exactly are young women waiting for? A popular speaker shares the truth about love, sex, dating, and marriage.

The editor of Leadership Journal offers practical, time-tested strategies for ministering and communicating love to the often wellmeaning (but difficult) people in the church.

Ten great date ideas for growing relationships—spiritually and romantically—from four marriage experts.

Sex and the Single Christian Girl by Marian Jordan Ellis Trade Paper; $14.99; 978-0-7642-1123-2 Ebook; $14.99; 978-1-4412-6326-1

Ministering to Problem People in Your Church by Marshall Shelley Trade Paper; $16.99; 978-0-7642-1144-7 Ebook; $16.99; 978-1-4412-6285-1

10 Great Dates: Connecting Faith, Love, & Marriage by Peter and Heather Larson & David and Claudia Arp Trade Paper; $12.99; 978-0-7642-1134-8 Ebook; $12.99; 978-1-4412-6296-7

James Stuart Bell offers fresh insight into this classic through an exploration of the story’s spiritual elements, the quest of Bilbo Baggins, and more.

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The Spiritual World of the Hobbit by James Stuart Bell Trade Paper; $13.99; 978-0-7642-1020-4 Ebook; $13.99; 978-1-4412-6058-1 AvAilAble September 2013

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ChoseN Books Drawing from biblical insight and firsthand experiences, veteran prayer warrior Charles Simpson offers straightforward answers to 21 of the most common questions about prayer.

Completely revised and updated with the clarity and urgency of today’s headlines, this biblically based guide reveals why Israel matters more than ever—and why it affects you.

Internationally known speaker and author Sandie Freed shares a step-by-step approach to releasing shame and guilt and experiencing more of God’s power and grace.

Bestselling author R. T. Kendall shows believers how to harness the positive, motivating power of ambition—and avoid its dark side—to succeed at what God has called them to do.

Straight Answers to 21 Honest Questions about Prayer by Charles Simpson Trade Paper; $13.99; 978-0-8007-9566-5 Ebook; $13.99; 978-1-4412-6322-3 AvAilAble September 2013

Why Still Care about Israel? by Sandra Teplinsky Trade Paper; $15.99; 978-0-8007-9529-0 Ebook; $15.99; 978-1-4412-6324-7 AvAilAble September 2013

Letting Go of Your Limitations by Sandie Freed Trade Paper; $13.99; 978-0-8007-9563-4 Ebook; $13.99; 978-1-4412-6329-2 AvAilAble OctOber 2013

Finding Your Heart’s Desire by R. T. Kendall Trade Paper; $14.99; 978-0-8007-9567-2 Ebook; $14.99; 978-1-4412-6327-8 AvAilAble OctOber 2013

Dreams can—and do—contain insight and answers into everyday problems. In this book, pastor Cindy McGill shows Christians how to hear God through their dreams.

These riveting firsthand accounts offer breathtaking glimpses of eternity as well as answer common questions we all have about heaven.

What Your Dreams Are Telling You by Cindy McGill with David Sluka Trade Paper; $13.99; 978-0-8007-9565-8 Ebook; $13.99; 978-1-4412-6323-0 AvAilAble September 2013

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An accessible guide to the historical and biblical significance of God’s chosen land, its greatest threat, and how these relate to God’s plans for all nations.

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Inspiring, True Stories and Biblical

Answers Conversations and In sights from Two Veteran H ealing Leaders



PRAYER ,,.,..-


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church bookstores


Church store sees lives changed at mall kiosk

Initiative with break-even sales pays off in souls saved through staff’s ‘non-offensive approach’ Manager Robert Villegas of Calvary ChrisThen bring them over to the cart and use Villegas said was break-even. He believes the product and the Word on the product the life-changing impact had far greater tian Store and his team have discovered to share the gospel. That becomes more value than the sales. an effective way to evangelize—by starting of a non-offensive approach,” a kiosk at the mall. An outVillegas said. growth of the store at Calvary Eye-catching items drew Chapel Oceanside in Oceansshoppers to stop at the kiosk. ide, Calif., the kiosk began Among them were baby operating at Westfield Plaza bodysuits from Little Disciples Camino Real Mall in Carlsbad, with phrases such as “Jesus Calif., in 2011 and has grown Loves This Baby,” or “Born to its business since then. Worship.” The cart was also Stocking the kiosk with stocked with Christian T-shirts popular items served as a on mannequins with big, bold tool that opened the door messages; Spirit & Truth Chrisfor store staff to talk with shoppers about Jesus. It put tian Jewelry Designs’ products them in front of thousands with scripture, popular books of shoppers in a high-traffic and music. area that typically reaches Villegas said there was interseveral million people a est in the products from the first year—and it paid off in spiriday the kiosk opened. Calvary Christian Store stocks its Carlsbad, Calif., mall “We had shirts from NOTW tual and financial terms. kiosk with babywear, bold Christian tees, music and more. that said ‘Know Jesus Know In November and DePeace,’ and shirts with ‘God is cember 2011, more than 115 “I would tell my staff to smile, wish Good All the Time, All the Time God is people prayed to receive Christ at the people ‘Merry Christmas’ and say, ‘Hey, Good,’ ” he said. “The catchy messages kiosk. In terms of the bottom line, sales can I show you something really cool?’ stood out. You see this one little cart in in 2012 averaged about $26,000, which

Keeping outreach at the forefront The Global Bookstore at Mariners Church gives back than it is the product mix. The Global Bookstore at Mariners Church, “One of the reasons our customers shop a 3,500-square-foot shop in Irvine, Calif., in the store is to support all of the outreach serves a 12,000-member congregation. For ministries,” Devin observed. “They are given the past 10 years, the store has been able to a bag stuffer at the checkout that explains help fund a variety of outreach initiatives. the four initiatives and it tells where their Global Bookstore does more than money is going. $1 million in annual sales, said Bookstore The store’s inspirational boutique Director Andrea Devin. evolved out of knowing customers’ needs The store was founded when Mariners and what they would want to wear or give Outreach Founding Pastor Laurie Beas a gift. It started with Christian apparel shore came up with the idea of starting and jewelry. However, now customers a bookstore that would give its proceeds want more of a to outreach. There mix, including are four major tops, cardigans initiatives: meetand pull-on skirts. ing needs that are Accessories like both critical and scarves, handbags, practical; standing make-up bags and in the gap for the headbands as well poor, marginalas Christian and ized and forgotten; costume jewelry challenging, equipare also popular. ping and empow“A customer ering the people of may be purchasMariners Church; Mariners’ Global Bookstore proceeds and engaging a have funded local and international ing a birthday gift global movement. outreach projects since its founding. for a friend who is The store’s signage, not a believer. The bags, hangtags and logo convey these initiaboutique gives her a place to shop for that gift. If it’s a scarf, she can also purchase tives. Customers may also visit the website a greeting card with scripture, and the to learn more hangtag on the scarf will let her know about the store’s emphasis. that the gift was purchased at the Global The name “Global Bookstore” is more Bookstore, ‘Where all the net proceeds go about the mission and purpose of giving all to Outreach,’ ” Devin said. of the net proceeds to outreach ministries

the midst of the other stores and carts that screams Jesus and it threw people off. They are walking, they see it, boom, and said ‘What is this?’ This was a great way to minister to people in the midst of the craziness and commercialism at Christmas time.” Serving a church of 2,500 to 3,000, Calvary Christian Store continues to grow its annual sales to more than a projected $500,000 this year. The 2,700-squarefoot store recently added Saturday hours, 9 a.m.-8 p.m., and it has become the second-largest selling day of the week. In working with the church leadership, the goal has been to solidify business, make it strong and minister to the church body. Additionally, the store wants to branch out, build the brand of the store and the church within the community and share Christ. In the future, they hope to work with the local Chamber of Commerce, and reach out to tourists and the military. “The idea is to get outside of the church walls and use the vehicle of retail,” Villegas said.

Accommodating parents means store must move Saddleback store changes location, product mix Saddleback Church Bookstore is a store on wheels. Last July, the Orange County, Calif. church led by Rick Warren made some changes to its open-air operation, moving to a patio location outside the doors of the worship center. “We have A-frame carts that we use to display products and we have them set up in rows,” said Bookstore Supervisor Kyle Wilke. “On top, we have toppers that say Bibles or Small Group Curriculum, and others. We also Saddleback store uses have flat-top carts for accessories and jewelry. The whole A-frame carts on wheels. bookstore we push out. It is all on wheels and mobile.” The advantages of having the new, long narrow set-up of 75-100 square foot by 25 square foot is that it allows a lot of people to move through the store at the same time. When a service lets out, customers can get in and out quickly, store traffic flows easily and people don’t feel claustrophobic. However, the only overhead covering is an awning, which can be a downside when it rains. Although, it’s sunny 99% of the time, the church is exploring permanent options such as an enclosure. The old store space is now being used as a family pavilion. Previously, the approximate 100-by-100-square-foot store was outside, but under a roof. “The reason for the move was we found out that a lot of families were sitting outside during the service,” Wilke said. “This reflects on a new parenting trend, with parents not wanting to drop off their kids at the children’s ministry, which is a bummer, because we have an outstanding children’s ministry. But, instead of having them sit out in the middle of nowhere, we created a family pavilion with couches, televisions and a play area so parents can watch the service, while they hang out with their children. There are volunteers stationed there who are knowledgeable about the different children’s ministries, and they can direct families to the appropriate places.” The move meant that store inventory had to be streamlined. The store now rarely stocks new release books, unless the church hosts a guest speaker who is an author. Saddleback’s store funds a food pantry and benevolence fund at the church, and they haven’t suffered a loss as a result of the changes. “We had to refocus,” Wilke said. “To give you an idea with the A-frames, we downsized to about half. I have nine or 10 carts now, and I used to have 20. We eliminated a lot of material, especially books, with the move, but our sales haven’t changed that much.”

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Books & bibles

More than a romance

Joni Eareckson Tada and husband Ken reflect on 30-plus years creating their ‘untold love story’ he was walking into marriage with an When Ken Tada met Joni Eareckson, he idyllic view of who she was and what a was smitten by a Christian woman with lifetime with a quadriplegic woman rean attractive appearance and a striking personality. But that’s ally meant.” not all—Joni, as she Early on, however, has come to be known Ken learned what it was around the world—was like to live with Joni, who a quadriplegic. Still, was recognized wherevKen committed himself er she went and known to her, and the two took around the world. Joni their marriage vows July had an international 3, 1982. In Joni & Ken: disability ministry—and An Untold Love Story, a full schedule—while written with Larry Ken was comfortable in Libby, the two disclose his own world as a high the hardships and joys school history teachthey have experienced in er and coach. On the their more than 30 years weekends, he needed together. some time to himself Ken first saw Joni in to recharge, so Judy, person when she spoke at TITLE: Joni and Ken: An Untold Joni’s longtime careLove Story a Young Life banquet in AUTHOR: Joni Eareckson Tada giver, would assist her Burbank, Calif. He had when Ken went to visit and Ken Tada read her biographies, PUBLISHER: Zondervan his aging parents or go watched her on Billy ISBN: 978-0-310-31469-1 on a fishing trip, for inGraham crusades and PRICE: $18.99 stance. Ken was part of had seen the movie about Joni’s ministry activities RELEASE DATE: April 2 her life. Joni wondered if at times, but as a couple, Ken understood just what a long-term they began to grow apart. relationship would be like with someone “They could still move in and out of so well-known. each other’s worlds, but it wasn’t hapAs for her fame, “she had come to pening as often, or as joyfully, as it used accept it and live with it as a matter of to,” they write. course; it went with the territory,” they Life with his wife’s never-ending needs write. “But she had worried about Ken led Ken into a depression, a condition he sometimes. Was he marrying the persona had battled in the past as well. By God’s or the real person? It felt at times like joni, page 24

A family’s loss gives others life and hope Todd and Tara Storch took their family on the trip of a lifetime in 2010, but before it was over, their daughter, Taylor, had died. A ski accident took the life of the 13-year-old. At the hospital, devastated by grief and facing a parent’s worst nightmare, Todd and Tara had to answer a question they had never even considered: Would they be willing to donate Taylor’s organs? After seeking counsel and prayer, they agreed. Todd told the neurosurgeon, “Absolutely!” and Tara added, “It’s what Taylor would want.” They knew Taylor would have chosen organ donation—not because she had said so, but because of who she was and how she had lived her life for others. The Storches’ choice saved the lives of five people waiting for a heart, liver, kidney and corneas. In Taylor’s Gift: A Courageous Story of Giving Life and Renewing Hope (978-0-

800-72188-6, $21.99), releasing this month from Revell (Baker Publishing Group), Todd and Tara Storch, with New York Times best-selling author Jennifer Schuchmann, tell Taylor’s story—her life before the accident, her family’s grief, the purpose her family found in the organ-donation process and the lives of the people Taylor’s organs saved. The Storches write candidly about the messiness of their grief, the heroic practical support of their family and community, and their determination to connect with at least one of Taylor’s recipients. “Since the day we made the decision to donate Taylor’s organs, it was the one thing I wanted more than anything else,” Tara writes. They got their wish. In a short time, they connected with four of Taylor’s five organ recipients. g i f t, p a g e 2 4

by leslie santamaria bookbeat Worthy Publishing releases this month The Good Fight: How Conflict Can Bring You Closer (hardcover, $19.99) by New York Times best-selling authors and marriage counselors Les and Leslie Parrott. Based on their extensive experience and research, the Parrotts reveal misbeliefs about marital conflict and new techniques to help couples constructively manage conflict. They provide practical advice for avoiding pitfalls, diffusing hurt and anger, and building harmonious relationships. The newest book by New York Times best-selling author and Bible teacher Joyce Meyer is Making Good Habits, Breaking Bad Habits: 14 New Behaviors That Will Energize Your Life. Meyer examines the nature of habits, points out the first habit to establish—the God Habit, and explains how to break bad habits. She then discusses 14 good habits to develop, such as decisiveness, generosity and confidence. FaithWords releases this $19.99 hardcover this month. Sex and Money: Pleasures That Leave You Empty and Grace That Satisfies by Paul David Tripp releases this month from Crossway (hardcover, $22.99). In the book, Tripp, president of Paul Tripp Ministries and director of the Center for Pastoral Life and Care, addresses sexual and financial idolatry. By focusing on God’s grace and pointing readers toward Scripture, he offers practical guidance for finding true joy and satisfaction in a pleasure-oriented society. Regional conferences and a DVD curriculum are planned to supplement the book. The Fearless Passage of Steven Kim (Whitaker House) is the true story of an American businessman imprisoned in China for four years for rescuing North Korean refugees. Written by Carl Herzig with Steven Kim, the book tells how Kim, after 50 years as a businessman in China, responded to God’s call to help North Korean refugees. Arrested for leading a prayer meeting in his apartment, Kim then led fellow inmates and his prison guard to Christ. Releasing this month, the softcover book retails for $12.99. Using personal stories and Scripture meditations in The Easy Burden of Pleasing God, Patty Kirk reminds readers that God’s yoke is easy and the burden of loving Him is light. Writer-in-residence and associate professor at John Brown University, Kirk addresses the issues at the heart of a spiritual life tainted by perfectionism and explores God’s promises of ease. Retailing for $15, the softcover book releases this month from IVP Crescendo, an imprint of InterVarsity Press. In Sabotage: How Insecurity Destroys Everything, Trinity Jordan aims to help readers connect with God and others the way God has designed. He addresses the root issues behind insecurity, such as discontent and comparing oneself to others, which sabotage the abundant life God intends for believers. Jordan is a church-planting facilitator for the Church Multiplication Network and founder, with his wife, Ami, of Elevation Church in Layton, Utah. Passio, an imprint of Charisma House Book Group, releases this softcover for $14.99 this month. God Makes Lemonade: True Stories That Amaze and Encourage offers vignettes from ordinary people who discovered unexpected sweetness in sour circumstances, from life-threatening situations to day-to-day challenges. The stories are compiled by Don Jacobson, former president and owner of Multnomah Publishers and founder of the author management company D.C. Jacobson & Associates, and a series is planned. Thomas Nelson releases this softcover book ($15.99) this month. Motivational speaker and director of Life Without Limbs, Nick Vujicic has written Limitless: Devotions for a Ridiculously Good Life. Vujicic, who was born without arms and legs, draws on materials from his best-selling books Life Without Limits and Unstoppable, offering 50 short, faith-building readings. Topics include relationships, health and disability concerns, the power of dreams, surrender, serving others and more. WaterBrook Press releases Limitless this month in hardcover for $14.99.




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close up // Robert and Bobbie Wolgemuth Latest project: Couples of the Bible: A One-Year Devotional Study of Couples in Scripture (978-0310-33268-8, $22.99, Zondervan). How did this devotional come about? Bobbie: This really came out of a

felt need with the girls in my Bible study. I teach 30 young moms at my church. … I had been for years listening to what they struggle with—moving, jobs, disobedient children, infertility, surprises, illnesses, circumstances that are beyond your control—and so I felt like zeroing in on God’s Word, and let’s find out what God’s character was, how did He act, how did He instruct couples in the Bible, both the good and the bad, and the thread of His redemption all the way through. Robert: It’s the third in a series. The first was Women of the Bible, Ann Spangler and Jean Syswerda, and we had the privilege of representing them. Our day job is representing authors. Then Ann and I did Men of the Bible and so the third of the trilogy really would be Couples of the Bible. What is the structure of the book? Robert: It’s a 52-week experience for couples. Monday is called “Their

Story,” and what we do is we take an event in the life of one of these couples. Now it’s actually 40 different couples, 52 weeks. There are some couples that we’ve spent more than one week with because they deserve more time … but Monday is “Their Story,” so we’ve taken a slice from their account in the Bible. Tuesday is called “Their Life and Times.” We had the joy of having a Jewish Christian researcher who dug deep, who helped us come up with accurate data about the life and times of these couples so we’re saying, OK, what was the culture like, what was it like politically, what was it like geographically? Then Wednesday is called “Can


able in blue, red and yellow—retails for $19.99.

Tyndale House Publishers is introducing a new line of teen Bibles called “Zips.” Each compact Zips Bible has a fashionable zipper closure that accents the cover design and keeps the Bible pages protected. Releasing April 1, each of the three canvas New Living Translation editions—now avail-

The NIV Bible in 90 Days from Zondervan empowers readers to read through the full Scripture text in just 12 pages a day. Releasing April 23, this hardcover Bible helps readers achieve the goal of reading from Genesis to Revelation and can be used in a group setting in conjunction with The Bible in 90 Days curriculum. This special edition of the New International Version comes in larger print and has start and end markers to guide the reader day by day.

THE LIFE OF JESUS Key episodes from the gospels are woven into a narrative that tells the compelling story of the life of Jesus, from His birth, through to His death and resurrection. The sturdy hardcover, gold foil, and evocative illustrations make it an appropriate gift for any age.

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A MOTHER’S STORY BY DR. LUAUNA STINES A young mother’s perseverance in the face of tragedy—having to face a great trial, a husband who was murdered, betrayal of marriage and a devastating drug addiction. Dr. Luauna has a collision with Truth. Do you need Hope? This is an amazing true story of love and the grace of Jesus who brings healing to a broken heart and life.

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You Imagine?” so we’re inviting the reader or the readers to go into that cultural setting, into that relational challenge, then Thursday, we called it “Their Legacy in Scripture,” so the big idea, the issue the couple’s facing, whatever it is, we’ve given the reader a chance to have a Bible study on that subject, so it’s three or four Bible passages and questions that take the reader through the Scripture, back to the story of the couple in terms of the issues that they faced, and then Friday is called “Their Legacy of Prayer.” So now that you’ve spent the week with this couple, how are you best drawn into God’s presence? In fact, it’s interesting because there’s a section in that Legacy of Prayer of listening, so, like Jesus Calling, it’s written in the first person as though God is speaking to the couple. Did you plan the timing of the release of this devotional? Bobbie: Just at the point of doing some of the final edits, February of 2012,

I went in for surgery thinking it was just routine surgery and came out with the diagnosis of stage four ovarian cancer. So between the hospital visits and the six rounds of chemotherapy, I just could hardly think. I could walk a little bit and I was cared for very well by Robert, but I had a hard time editing, so we asked the publisher if we could have an extension. Robert: Bobbie had six treatments separated by three weeks. The first week, post-treatment can be a rough week, but you get better and better and better, so we captured Bobbie as well as we could the second and third weeks following treatments to do the editing ... so it stretched it out. From a marketing perspective, most devotionals come out in the fall, so it’s sort of cool to come out in April, and Mother’s Day is the second busiest time at retail, so we think this is a pretty cool Mother’s Day gift. We also think it would be a great wedding gift, and the wedding season starts May and June. Visit for more of this interview.

Articles include “Why Read the Bible in 90 Days?” and insights are offered from Ted Cooper, founder of The Bible in 90 Days program. It retails for $27.99. Available in three shimmery colors— posh pink, violetta and teal, Zondervan’s NIV Sleek & Chic Collection Bible features a flexible fabric cover, words of Christ in red, ribbon marker, presentation page and the complete

NIV text in an extra-thin edition. Releasing April 23, the new edition retails for $34.99 each. Just in time for the Mother’s Day shopping season comes the CEB for Mothers Bible, available from Abingdon Press. This Common English Bible edition for mothers and grandmothers of all ages comes in a Thinline format and features additional pages of inspirational quotes and places to record special memories and family genealogy. This fabric with DecoTone edition is available April 1 and retails for $32.99.

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depend on Christ in our weakness, the stronger our marriage has become,” Ken told Dr. James Dobson in a “Focus on the Family” interview. In a personal note at the end of the book, Joni admits that while their marriage may not “meet all the family-counseling criteria for ‘a happy marriage,’ ” there is one thing she knows for sure: “Home is with Ken Tada. … Home is wherever we are together.” To order Joni & Ken, call 800-7271309, or visit

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attention, including an NBC Today Show appearance along with Patricia Winters, who received Taylor’s heart. The Storches write that their book is not only Taylor’s story, but also “the story of countless recipients who received organs because someone heard Taylor’s story and registered to be an organ donor.” For more information about Taylor’s Gift, visit, or to order, call 800-877-2665.

grace, he began taking part in a men’s study focused on John Eldredge’s best-selling book Wild at Heart. Ken learned that men desire “an adventure to live, a battle to fight and a beauty to rescue.” In June 2010, he got his big chance to rescue his beauty when Joni learned she had breast cancer. And Ken stepped up to truly be there for Joni. In fact, they write, her cancer became a “gift” that helped to transform their relationship. “The more we have been forced to

In the early days of their grief, the Storches learned that their home state of Texas ranked the second-lowest in the country in organ-donation registration. This stirred a desire, first in Todd. “What could I do to help educate people and lead them in conversations about organ donation?” he wondered. In response, the two created Taylor’s Gift Foundation, a nonprofit organization dedicated to raising organ-donation awareness. Their journey has received national media

Visit for our interview with the Storches.

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Ginny L. Yttrup LATEST PROJECT: Invisible

(978-1-433-671685, $14.99, April 1). P U B LI S H E R:

B&H Books. What are the premise and theme of Invisible? Invisible is the story of three

women, each hiding from themselves and others. Ellyn, a chef, has spent her life hiding behind a layer of extra weight; Sabina, a counselor, is hiding behind a wall of grief; and Twila is wasting away as she struggles with anorexia—she wants to disappear, literally. As the women are drawn together and their lives intertwine, they begin to see themselves in one another and come to recognize themselves as the beautiful creations they are. The overarching theme of Invisible is freedom, which the characters enjoy once they accept themselves as ones created in the image of God. Embracing that truth frees the characters, and us, to focus on the glory of God living within us, rather than on our human flaws. Why did you write Invisible? I wrote this story because I am 5-foot, 1-inch and weigh 100-and-too-many pounds, according to the cultural standard. I wrote Invisible because for much of my life, I didn’t feel as though I fit in, or even that anyone could possibly find me attractive, and therefore, I wished I was invisible. I wrote this story because last year, when I turned 49, I realized and accepted, for the first time, that I am created in the image of God! And that blew me away! I’ve heard theologians say that our souls are created in the image of God, not our bodies. Maybe that’s true—I’m not a theologian. But I was knit together in my mother’s womb by a loving and creative God who tells me in His Word that I’m created in His image—His Word also tells me that as a believer, I have His Spirit living within me. Wow! When I considered the truth of those facts, it became difficult to look in the mirror and complain any longer. There is so much more to me than the reflection staring back at me. Ellyn makes a statement in Invisible that she’s never looked in the mirror and seen the image of God. From my experience, I don’t think Ellyn is alone. Nor was I alone in the struggle I battled for 49 years. My prayer is that readers will come away from Invisible seeing themselves as ones created in the image of God and will embrace all that means. How is this an example of what has been called “Issues Fiction”? One of the

prevalent issues of our American culture is the notion that the models and actors we see splashed across magazine covers and movie screens represent an ideal image of beauty and body shape. As women, we often struggle because the ideal is often impos-

sible to attain. We compare ourselves and then wonder, What’s wrong with me? What research did you conduct to write on these issues? I researched anorexia

nervosa first on the Internet and then by talking with women who’ve struggled with that eating disorder. I researched other eating disorders and was interested when I noticed a common thread that seemed to run through all of them—whether it was eating too much or too little. I also used my own experience as a woman who has struggled with my own body image and weight for most of my life. Then I studied grief and its varying stages. Finally, as I do with each of my books, I had a wise Christian counselor read the manuscript to make certain I portrayed the psychological issues in a believable manner. For Invisible, I was blessed to have Marilyn Meberg, counselor, author and speaker for Women of Faith, read the manuscript and offer her psychological insight and, ultimately, her endorsement. I also had the extreme privilege of consulting with novelist and speaker Liz Curtis Higgs as I wrote. Liz, a “big, beautiful woman,” as she refers to herself, advised me on how Ellyn might feel. Liz also wanted to make certain Invisible wasn’t offensive to large women in any way, which was precisely what I wanted to avoid. Large or small, we’re all created in the image of God!

5. Bees in the Butterfly Garden, Maureen Lang (Tyndale House Publishers) 6. Abducted, Janice Cantore (Tyndale) 7. Trauma Plan, Candace Calvert (Tyndale) 8. The Last Disciple, Hank Hanegraaff and Sigmund Brower (Tyndale) 9. The Fiddler, Beverly Lewis (Bethany House/Baker Publishing Group) 10. The Screwtape Letters, C.S. Lewis (Zondervan) The ECPA list is compiled from sales of Christian books in hundreds of Christian retail outlets nationwide, collected using Pubtrack Christian (www.ptchristian. com). March best-sellers are for the five-week cycle ending Feb. 16, 2013. All rights reserved. © 2013 ECPA.

New Fiction in May

Afloat, Erin Healy, Thomas Nelson Diamond in the Rough, Jennifer Allee and Lisa Karon Richardson, Whitaker House Jennifer, Dee Henderson, Bethany House/Baker Publishing Group Last Chance for Justice, Kathi Macias, B&H Books Once Upon a Prince, Rachel Hauck, Zondervan Rescue Team, Candace Calvert, Tyndale House Publishers Reign, Ginger Garrett, David C Cook

“ This Bible is the first to address the invisible spiritual conflict that all believers face.” Ron Phillips, DMin

Senior Pastor of Abba’s House (SBC)

Threads of the characters’ conversations weave together in a way that ministers to each of them specifically. Why did you choose this approach? I

hope that through the relationships I portrayed in Invisible, the reader sees a picture of the way the body of Christ works at its best. God works in and through each of us and touches the lives of those He places in our paths. Who will connect with this story?

Readers who’ve struggled with their own body image or an eating disorder will connect with Invisible. [Also] anyone who has fallen in love or anyone who has grieved the loss of a loved one will connect with Invisible. Finally, anyone who enjoys a good story—a story of transformation, restoration and romance—will connect with Invisible.

8-823-2 /

1-6163 ke / 978Leatherli

How can Christian retailers promote?

I am so appreciative of Christian retailers and the enormous selection of books they promote. I believe fiction is a “back door” to a reader’s heart, and when Christian retailers view fiction in that way, they may then consider recommending a novel as well as a self-help book, when someone seeks something on a specific topic.

ECPA Fiction Top 10

1. The Harbinger, Jonathan Cahn (FrontLine/Charisma House Book Group) 2. Cross Roads, William P. Young (FaithWords) 3. Coming Home, Karen Kingsbury (Zondervan) 4. Goodbye to Yesterday, Wanda E. Brunstetter (Barbour Publishing)

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By Eric Tiansay & Christine D. Johnson


‘Unconditional’ tells the story of ‘Papa Joe’ Bradford, who ministers to at-risk kids.

Redemptive story tackles the hard question of suffering Director of ‘Unconditional’ sees the film as a ‘mainstream’ movie like ‘The Blind Side’ “Papa Joe” Bradford’s life was in shambles, but today he ministers in Nashville’s inner city. Unconditional is the story of how someone who grew up in rural Tennessee ended up with a following among the underprivileged. Released last month to Christian retail, Unconditional tells the story of Samantha Crawford (Lynn Collins), whose storybook marriage is wrecked by a senseless act of violence. “Papa” Joe Bradford (Michael Ealy), Crawford’s childhood friend, leads her on a journey

toward unconditional love. Produced by Harbinger Media Partners, the film is based on the real-life Joe Bradford, who serves seven at-risk communities in Nashville through his Elijah’s Heart ministry. “Unconditional is a wonderful true story about the power of faith, hope and love,” Director Brent McCorkle said. “The big spiritual question the film asks is, ‘Where is God when I’m suffering?’ Also at the heart of this redemptive drama are themes like acts of service, transcending

cultural barriers and never underestimating the power of a true friend. While it carries indelible spiritual themes, it is definitely a film that people from all walks of life can embrace and be touched by.” Unconditional wasn’t a hit when it was released in theaters last fall, but the film’s director hopes the Christian-themed drama will find an audience on DVD. “Unfortunately, most people didn’t even know about our film,” McCorkle told Christian Retailing. “The amazing news about our theatrical run was that the film garnered an extremely high audience rating. On, it hovered at around 90%. That’s a pretty big deal. … I think that our little movie could totally have a life of its own as a DVD sleeper hit.” Rated PG-13 for some violent content and mature thematic elements, Unconditional is “simply a mainstream movie with some faith elements and no offensive content.” “It’s a redemptive story with spiritual themes that are easily embraced by Christians,” McCorkle said. “But at the same time, my intent and conviction was to craft a film that wasn’t exclusive to that audience—very much like The Blind Side. “There’s a place for this type of content on [Christian retailers’] shelves, even though it is mainstream,” he added. “I have heard from many, many folks who have [said] that the film is resonating with them on a fundamental spiritual level in their Christian lives.” Unconditional, which retails for $17.99 and runs 98 minutes, is distributed by Provident Distribution. To order, call 800333-9000.


Right to life: A mother’s search for redemption and a son’s quest to find his birth mother is the story told in Meant to Be. The film shows that even when we choose to go our own way, God can show us what was meant to be. The film stars Dean Cain, Bradley Dorsey, Della Reese and Michael Gross. Released last month by Pure Flix Entertainment, the 90-minute DVD retails for $14.99. League of his own: In Ring the Bell, big-city sports agent Rob Decker is on a mission to sign a high school baseball superstar, but becomes stranded in a small town where the simplicity of life and faith stands in stark contrast to his own win-atall-costs mind-set. The story features Casting Crowns, Steven Curtis Chapman and Matthew West, along with baseball all-stars Rick Sutcliffe, John Kruk and Ben Zobrist. From Provident Distribution, the 96-minute Provident Films DVD releases this month and retails for $14.99. The beginning of the end: In Revelation Road, a traveling salesman with a history of violence foils a robbery by The Barbarians, an outlaw biker gang. Then an unnatural flash comes across the sky, followed by a series of earthquakes. It could be the rapture, but the salesman’s only goal is to get home to his family—a dangerous journey to the center of his soul. The film stars Brian Bosworth, Steve “The Sting” Borden, Ray Wise and David A.R. White. Released last month by Pure Flix, the 88-minute DVD retails for $19.99.


Songwriter Josh Wilson aims to add to top album sales

transitioned Jonathan Steingard to frontman. “Words,” which features vocals by Bart Millard (MercyMe), is a response to the title

All Things New makes its debut while the regrouped Hawk Nelson offers its new release   ALL THE PEOPLE SAID AMEN Matt Maher Essential Records (Provident) 0-83061-09682-3 April 23 Maher’s All the People Said Amen features new songs mixed with live versions of worship anthems and radio hits. First single is “Lord I Need You.”   ALL THINGS NEW All Things New BEC Recordings (EMI CMG Distribution) 5-09997309022-9 April 9 Produced by Jonathan Smith and Casey Brown, with executive production by Jason Ingram, the self-titled debut by All Things

New shares a life lesson: Things break apart in this world, but God restores them.   CARRY ME Josh Wilson Sparrow Records (EMI CMG) 5-09999092842-0 April 9 With more than 200,000 in album sales, Wilson is once again teaming up with producer Matt Bronlewee for Carry Me. The title track is a prayer asking God to hold onto our hearts.   FIGHT Carlos Whittaker Paradigm Collective (Provident) 0-83061-09642-7 April 30

Formerly worship pastor at Sandals Church, Whittaker now serves at a North Point campus in Atlanta. Fight is his debut with Paradigm Collective.

track, “Made.”

  LIGHTS OUT Silverline Dream Records (EMI CMG) 6-17401-125188-9 April 9 Silverline has shared the stage with P.O.D. and Newsboys, selling thousands of CDs independently.   MADE Hawk Nelson Fair Trade Services (Provident) 7-36211-60519-1 April 2 Now a threesome after Jason Dunn opted for a solo career, Hawk Nelson

Place your order: EMI CMG Distribution Call: 800-877-4443 Fax: 615-371-6980 Pure Flix Entertainment Call: 888-528-7444 E-mail: Provident Distribution Call: 800-333-9000














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Don’t miss these new releases How to Raise Selfless Kids in a Self-Centered World aims to help Christian parents raise children who think of others first in the midst of a self-absorbed culture. Dave Stone and his wife, Beth, have raised three kids of their own, and as senior pastor of Southeast Christian Church in Louisville, Ky., a 20,000-member congregation, he has guided families as they sought to raise their children to love the Lord. The third in the “Faithful Families” series from Thomas Nelson/HarperCollins Christian Publishing, this practical gift book (hardcover, $14.99, 978-1-400-31873-5) aims to equip parents to build a strong foundation for the family. Orders: 800-251-4000. With J.I. Packer as theological editor and Dane C. Ortlund as series editor, Crossway’s new “Knowing the Bible” series features 12-week studies that each lead participants through one book of the Bible. The studies are comprised of four components: reflection ques-


April 2

Robin L. Smith, M.D., Msgr. Tomasz Trafny and Max Gomez, Ph.D. Center Street hardcover, 256 pages, $24.99 978-1-45557292-2

The result of a unique collaboration between the Vatican’s Pontifical Council for Culture and the Stem for Life Foundation, The Healing Cell: How the Greatest Revolution in Medical History is Changing Your Life offers accounts that illustrate the ways that stem cell therapies can change the lives of individuals afflicted by disease or trauma. The book includes a special address by Pope Benedict, urging increased support for advancements in adult stem cell research. Orders: 800-759-0190.

children A LITTLE GIRL IS HEALED Karen Williamson; illustrated by Chris EmbletonHall Candle Books (Kregel Publications) board book, 12 pages, $7.99 April 1 A Little Girl is Healed introduces young ones to an important Bible story, that of Jairus’ daughter in the New Testament. Colorful tabs, each featuring a character object poking out from between the pages, make this storybook more interactive for children

ages 3 and up. Orders: 800-733-2607.

MY FIRST BOOK OF BIBLE PROMISES Barbour Publishing softcover, 256 pages, $7.99 978-1-62029789-6 April 1 A faith-builder for little ones ages 3-7, My First Book of Bible Promises features colorful interior design and scripture selections on key life topics chosen especially for them. Each section features a short introduction related to topics such as anger, courage, faith, fear, forgiveness and friendship, followed by easy-to-understand Bible verses and simple prayers. Orders: Call 800-852-8010 or fax 800220-5948.

RACE FOR FREEDOM Lois Walfrid Johnson Moody Publishers softcover, 240 pages, $8.99 978-0-80240717-7 April Set in 1857, Race for Freedom, the second in the “Freedom Seekers” series, sees a group of children working together, despite their differences, to live out their faith. A slave trader is hot on their trail, forcing the Freedom Seekers to realize that because of a fugitive slave law, Jordan can be taken back into slavery even from a free northern state, and that if caught with a fugitive slave, Captain Norstad can lose the Christina. As they

Online Extra: Scan this QR code on your smartphone for additional content.

tions designed to help readers engage the text at a deeper level; Gospel Glimpses that highlight the gospel of grace throughout the book; Whole-Bible Connections that show how any given passage connects to the Bible’s overarching story of redemption; and Theological Soundings that identify how historic orthodox doctrines are taught or reinforced throughout Scripture. With contributions from influential pastors and church leaders, these gospel-centered studies are designed to help Christians see and treasure the message of God’s grace. Six of the guides, including Romans, Isaiah and James, release April 30 and retail for $8.99 each. Orders: Call 877-872-2871 or fax 630-682-4785. To learn more about these and other new products, visit our wide-ranging, regularly updated Buyers’s Guide listing online at

race to St. Paul, the kids are forced to make a hard choice. Orders: 800-678-8812.

ROCK HARBOR SEARCH & RESCUE Colleen Coble Thomas Nelson softcover, 256 pages, $9.99 978-1-40032106-3 April 9 Coble launches her first series for middle grade readers based on her best-selling “Rock Harbor” series for adults. Rock Harbor Search and Rescue sees Emily O’Reilly obsessed with all things search and rescue. When an expensive necklace is stolen at a fall festival and Emily is accused of the crime, she sets out to find the real culprit, but she isn’t prepared for the secrets she and the search and rescue dogs find in the process. Orders: 800-251-4000.

THE HIDDEN DEEP Christa J. Kinde Zondervan hardcover, 272 pages, $14.99 978-0-31072489-6 April Harvest time is in full swing when Prissie Pomeroy learns that something terrible happened in her family’s orchard. With school back in session, Prissie’s best friends are distant, while Ransom and his friends won’t leave her alone. As Koji and Milo introduce Prissie to the angels of Jedrick’s Flight, she’s drawn deeper into their world and closer to its dangers. A kidnapped apprentice suffers. A chained door bodes ill. A tiny angel makes

a big difference. A battle line is drawn. Everything Prissie thought she knew is about to change—again. Orders: 800-727-1309.

TUNNEL OF GOLD Susan K. Marlow Kregel Children’s Books (Kregel Publications) softcover, 144 pages, $7.99 978-0-82544295-7 April 1 The second in Marlow’s “Goldtown Adventures” series, Tunnel of Gold finds Jem Coulter caught in a miners’ riot—and learning that the Midas mine is no longer producing the gold the townspeople rely on to stay alive. Jem gets caught in an adventure when Will, son of the mine’s owners, tells him a nearby abandoned mine must be reclaimed. The follow-up to Badge of Honor, Tunnel of Gold will entertain readers ages 8 to 14 and teach them historical details about life in the post-Gold Rush days. Orders: 800-733-2607.

WHIT’S END MEALTIME DEVOTIONS Crystal Bowman Tyndale House Publishers softcover, 112 pages, $9.99 978-1-58997676-4 April 1 With 90 devotions created to engage children in lively, productive dialogue around the table, the book aims to encourage quality family time and guides parents in passing on a strong spiritual heritage. Orders: 800-323-9400.

w w w. c h r i stianretailing.c om / / / Ap r i l 2 0 13 / / /

gift book 40 DAYS TO BETTER LIVING COOKBOOK Church Health Center Barbour Publishing softcover, 224 pages, $14.99 978-1-62029187-0 April 1 This brand-new resource from the Church Health Center in Memphis—the largest faith-based clinic of its kind—provides 200 healthful recipes for breakfast, lunch, dinner and snack time. Part of the “40 Days to Better Living” series, this full-color cookbook features recipes for medically appropriate dishes proven in the Church Health Center test kitchen. It includes nutritional analyses, cost guides and other features such as mealtime blessings. Orders: Call 800-852-8010 or fax 800220-5948.

ORACIONES PARA CADA DIA [EVERYDAY PRAYERS] Rachel Quillin Barbour Publishing softcover, 224 pages, $7.99 978-1-62029792-6 April 1 A devotional with more than 80,000 sold, Everyday Prayers is now available in Spanish. This faith-strengthening volume includes more than 200 daily messages accompanied by related scripture readings. Everyday Prayers was selected for crosscultural appeal and carefully translated. Orders: Call 800-852-8010 or fax 800220-5948.

YOUNG ADULT A BOOK OF PRAYERS FOR YOUNG WOMEN Stormie Omartian and Paige Omartian Harvest House Publishers hardcover, 176 pages, $9.99 978-0-73695360-3 April 1

PRAYERS AND PROMISES FOR WOMEN Toni Sortor Barbour Publishing imitation leather, 224 pages, $5.99 978-1-62029797-1 April 1 The best-selling Prayers & Promises for Women is now available in a leather-like edition. Its 200 topically arranged prayer-starters are complemented by scripture from the King James Version of the Bible. Featuring 50 practical topics—including beauty, children, forgiveness, patience, self-worth, trust and wisdom—the book encourages women in many areas of life. Orders: Call 800-852-8010 or fax 800220-5948.

Best-selling author Omartian partners for the first time with her daughter-in-law, Paige, to write a new book of prayers for young women. The authors cover daily events with moments in prayer. This padded volume features Scripture, praise, prayers and petitions young women can offer for themselves and others. Orders: 888-501-6991.

ENTICED Melody Carlson NavPress softcover, 208 pages, $14.99 978-1-60006953-6 April 14

spanish NTV: EDICIóN LEGADO [LEGACY EDITION] Nueva Traducción Viviente Tyndale House Publishers leather, $109.99 978-1-41438082-7 April 1 The Nueva Traducción Viviente (NTV) Bible is now available in a deluxe slimline Legacy Edition with full center-column references. It features a hand-sewn genuine calfskin binding, book introductions, NTV word study system with a dictionary and index in Hebrew/Greek, concordance, full-color maps, words of Christ in red, large print, presentation pages and thumb indexing. Orders: 800-323-9400.

Best-selling author Carlson adds

retailer bio

the sixth installment to her “Secrets” series with Enticed. When Simi Fremont goes online to launch her modeling career, she is caught in a dangerous web of slavery and human trafficking. Enticed offers a compelling story with a timely message. Orders: 800-366-7788.

GET LOST Dannah Gresh WaterBrook Press softcover, 192 pages, $13.99 978-0-30773063-3 April 2


young Arthur are placed in danger, Merlin must face his fears and his blindness to take hold of the role God ordained for him. But surrounded by adversaries and armed only by a sword named Excalibur, he must try to save the girl he cherishes and rid Britain of this deadly evil. The book includes a location map and character index. Orders: 800-727-1309.

PAST DARKNESS Laurel Woiwode Crossway softcover, 176 pages, $12.99 978-1-43353518-5 April 30

Popular speaker and author Gresh has found young women intrigued by this statement: A girl’s heart should be so lost in God that a man has to seek Him to find her. In Get Lost, she shows them how to get lost—and find true love. Readers will learn about the dangers of falling in love, the joy of pursuing their heart’s deepest desires, why the best happilyever-after stories come from true friendship and what it means to love the way God designed it to be. They’ll discover how intentionally getting lost in God opens the door to true love. Orders: 800-733-3000.

Gabrielle Larson is an average, 15-year-old girl living in Chicago when tragedy strikes. In the aftermath, she is forced to relocate to rural North Dakota and spend the next chapter of her life learning to cope with trials involving everything from family to faith. The author, daughter of critically acclaimed novelist Larry Woiwode, offers in Past Darkness a touching story about the importance of family, the power of music and the mercy of God. Orders: Call 877-872-2871 or fax 630682-4785.


THE CINDERELLA RULE Robert Treskillard Zondervan softcover, 432 pages, $9.99 978-0-31073507-6 April

When a meteorite crashes near a village in fifth-century Britain, it brings with it a mysterious stone that bewitches anyone who comes in contact with its glow—a power the druids hope to use to destroy King Uthur’s kingdom, as well as the new Christian faith. The only person who seems immune is a young, shy, half-blind swordsmith’s son named Merlin. As his family, village and even

Bethany Jett Regal softcover, 192 pages, $12.99 978-0-83076616-1 April 30 The Cinderella Rule encourages young women to understand who God created them to be, His crowning achievement, and teaches them to insist that the guys in their life treat them as such. Jett helps women set higher standard for themselves than the world does and shows them the rewards in store for those who wait patiently for God’s purpose and plan to unfold. Orders: 800-446-7735.

Who runs the store???????????

Candace Tucker thrives on her work as a manager of the mission-driven CLC Bookcenter in Center City, Philadelphia. How long in Christian retail: Ten years, all with CLC.

I started off in the Chestnut Hill, Pa., store, then moved to Center City. How you first came to Christian retail: One of my friends worked at the

store; we were in college choir together. I applied and got the job.

First job of any kind and your age then:

When I was 16, I worked at KB Toys as a frontliner. Describe yourself in three words: Creative, competitive and

compassionate. Favorite hobbies: Reading and jigsaw puzzles. I make my boyfriend work puzzles with me. Favorite place: My mom’s kitchen. Pet peeve in retail: Lazy employees and apathetic management. Mission in life: To fix the sick person so

he/she can fix the next sick person in the body of Christ. Mentor or role model: My mentor is Robbie Halstead of Kingdom Retail Solutions. He has and continues to help mold me into a better leader and retailer. My role model for life is my mom. What’s your dream job in Christian retailing? To consult and help retailers think

differently in their approaches to Christian retail, especially in the urban market. How can our readers pray for you?

Boldness. I don’t want to be fearful to go into unknown places.


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by th e book / / Fam i ly & Par enti ng

Meeting family needs in a ‘self-absorbed’ era Authors advise moms and dads on raising children in today’s hyper-connected culture BY KEN WALKER


B&H Books


ith 25 million copies sold of his more than two-dozen titles, Family Talk’s Dr. James Dobson remains the most visible Christian parenting author a decade after he left Focus on the Family. While no other authors have assumed a similar mantle, there is a continuing need for parental guidance. Perhaps the biggest challenge parents face is hyper-connected culture’s “more, faster” effect, said Brian Hampton of Thomas Nelson, now under the HarperCollins Christian Publishing umbrella. “Many parents find themselves nurturing their families and dealing with the natural conflict and mistakes of daily life on the public stage of social media,” said Hampton, senior vice president and publisher. Thirty years ago parents didn’t have to grapple with video games, the Internet, cyber-bullying or escalating violence, said Claudia Volkman, product development director of Servant Books, part of Franciscan Media. “Today our culture is media-saturated,” said Volkman, whose company’s new releases include Winning the Discipline Debates (February) and Raising God-First Kids in a Me-First World (April) by the late Barbara Curtis. “It’s a much more self-absorbed, secular culture, one where God is all too often ignored.” Seeing too many young women flunking personal relationships, author Jackie Kendall wrote Raising a Lady in Waiting (Destiny Image, April 30), recalling the title of her previous best-seller, Lady in Waiting (Destiny Image). Destiny Image offers additional guidance in a pair of upcoming releases. Spirit of Adoption by Randy and Kelsey Bohlender (August) reviews the pro-life movement, and September brings an expanded edition of Danny Silk’s Loving Our Kids on Purpose.


Destiny Image

Thomas Nelson

Other new releases aim to educate parents on the challenges they face, including the need to adopt a realistic outlook on what it means to be a parent. Speaker Jill Savage’s No More Perfect Moms (River North, February) and blogger Melanie Shankle’s Sparkly Green Earrings (Tyndale House Publishers, February) both review this idea, while Megan Breedlove discusses stay-at-home mothering in Well Done, Good and Faithful Mommy (Regal, March). Charisma House adds a sense of humor to mothering with Who Are All These Children and Why Are They Calling Me Mom? by Faith Bogdan, releasing this month. Another April release from Charisma House is Craig Hill’s The Power of a Parent’s Blessing, helping parents ensure their children fulfill their destiny. Lisa Bergren encourages parents to pray for children in ways they may have not considered in Upside-Down Prayers for Parents (WaterBrook Press, February). With help from Phil Hodges and Tricia Goyer, management expert Ken Blanchard reviews how to Lead Your Family Like Jesus (Tyndale, March), and relationship specialists Bill and Pam Ferrel take on the uncomfortable in 10 Questions Kids About Sex (Harvest House Publishers, March). What a Son Needs From his Mom (Bethany House/Baker Publishing Group, March) is inspirational speaker Cheri Fuller’s review of oft-confusing gender differences, with pastor’s wife Rhonda Stoppe writing about the calling to shape future men of God in Moms Raising Sons to be Men (Harvest House, March). Radio producer Jay Payleitner addresses men’s need to build relationships in 52 Things Daughters Need From their Dads (Harvest House, March), and pastor James Merritt encourages men to pass along Proverbs’ wisdom in What God Wants Every Dad to Know (Harvest House, April). Author Rich Melheim addresses how simple, five-minute daily practices can instill faith in children in his mid-April release, Holding Your Family Together (Regal). Pastor and former pro quarter-

back Randall Cunningham discusses how God can do miraculous things when parents let go of personal tragedies in Lay It Down (Worthy Publishing, March). The need for parental education encouraged Thomas Nelson to take a major stride in the genre this year with more than a dozen parenting titles. Two new titles are The Christian Parenting Handbook by Scott Turansky and Joanne Miller (April 30), which reviews strategies for all aspects of childhood, and Daughters in Danger by Elayne Bennett (June 13), who advises families on rescuing their daughters from destructive cultural patterns. Thomas Nelson’s “Christian Mama’s Guide” series by Erin MacPherson comprises four handbooks releasing this month to help mothers at different stages of their children’s lives, including the pre-born child and first school years. “Our authors speak from a variety of backgrounds,” Hampton said. “What they have in common is all of them have a keen awareness of the current social context.” Such awareness is key to the updated edition of Jill Rigby’s Raising Respectful Children in a Disrespectful World (Howard Books, August). Howard’s senior editor, Philis Boultinghouse, said Rigby’s book and the Oct. 15 re-release of John Rosemond’s Parenting by the Book will help counteract society’s over-emphasis on self-esteem. “Our culture’s focus on child-centered parenting has produced children with a sense of entitlement,” Boultinghouse said. “In such an environment, children don’t learn to be aware of the needs of others.” Movie producer and former pro-family movement leader Dennis Mansfield said recent decades have promoted “fear-based” parenting, leading to self-centered and insecure children. Mansfield writes about losing a 27-year-old son to drug addiction in Beautiful Nate (Howard, March).

INTEREST SURGING Volkman thinks author events and book clubs are great ways to connect parenting experts with readers and drive traffic to stores. Mother’s Day and Father’s Day holidays also offer built-in marketing avenues. Another promotional opportunity is The Love Dare for Parents (B&H Books, July 1). With 5 million copies of its flagship title in print, B&H Publishing Group expects healthy interest in the latest “Love Dare” title. Also out soon will be The 21 Toughest Questions Your Kids Will Ask About Christianity (Tyndale, August); When a Mom Inspires Her Daughter by Cindi McMenamin (Harvest House, September); Raising Boys by Design by Gregory Jantz and Michael Hurian (WaterBrook, September); and What Every Woman Wishes Her Father had Told Her by Byron and Robin Yawn (Harvest House, October). The topic’s deep backlist makes for ample inventory, starting with Dobson’s perennial best-sellers from Tyndale Momentum, an imprint of Tyndale House Publishers, including The New Dare to Discipline, The New Strong-Willed Child and Bringing Up Boys. After becoming over-published in recent years, the category is enjoying a resurgence, said Jan Long Harris, publisher at Tyndale Momentum. “There is a whole new generation of parents out there who need help and encouragement,” Harris said. “Interest in books about parenting seems to be increasing.”

  by the book: NONFICTION FOR 2013 May: Women; June: Audiobooks; July: Christian Living; August: Small Group Studies; September: End Times Prophecy; October: Academic and Reference; November: Auto/Biography; December: Devotionals and Prayer.

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i n dustry for um / / issues, i deas, i nsig hts, i nnovation

Fighting through the retail weeds

It’s time to consider new opportunities that are emerging in this season of business


hange has been prevalent in Christian retail in the last several years, bringing truth to the old adage, “Change is inevitable and constant.” As an industry, retailers have a choice as to whether or not they will adapt. To address the what, when and where of our business, we need to look at where Christian retail has been and how the trade identifies itself. Establishing these two facts will provide a path to where Christian retail is headed in the future.

creating the opportunity for refocused attention and rebranding of the retail store image to the buying public via store remodels or shifts in business strategy, for example.   Inventory levels have been adjusted properly, and retailers are more capable of ordering product without credit limit issues.   New “niches” have been discovered, making up for lost revenue.

RETAIL TIMELINE Where has Christian retail been? The recession forced many businesses in the industry to make tough decisions. Even through the recovery process, retailers have had to make difficult decisions in regards to staffing, product lines, pricing and the number of SKUs offered in their stores. They have said goodbye to some old friends while creating new relationships. Churches have shifted their buying patterns, and new technologies have forced stores to view the world through a different lens. Competition from larger chains has affected the market, and some have stores experiencing traffic drop-off. Although unpleasant, the last few years has forced stores to look at things in a new way. Who is Christian retail? The trade is made up of store owners, managers and employees who are following a call and a passion. Their goal is to offer products that benefit the kingdom of God, drawing others into a deeper relationship with Christ. Christian retail is part of the body of Christ. Where is Christian retail going? Simply put, wherever Christian retailers believe He leads. I once heard a friend say, “When we accepted Christ, we went from collusion to collision with Satan, and that is why you never noticed him before.” The same holds true in Christian retail. When a business or person works for Him, they will run into Satan. The choices Christian retailers make before, during or after times of adversity determines the mind-set that directly affects their ability to overcome and move forward. As business people, we tend to get caught in the weeds of business and life, where we can miss God’s blessing. Rather than focusing on everyday struggles, let’s examine some of the positives from the past.

RETAIL PATTERNS Recently I have noticed the following patterns in most Christian retail stores:   Staffing is more in line with bottom-line revenue,

SCOTT ETHERIDGE Manager sales development HarperCollins Christian Publishing

“The choices Christian retailers make before, during or after times of adversity determines the mind-set that directly affects their ability to overcome and move forward.”   New pricing models make individual items more profitable. The use of loss-leader items has become more strategic. In some cases, lower margins actually translate into greater profit due to increased sales.   Some publishers and distributors are helping stores plan endcap and floor display strategies, to assist stores that have recently experienced staff reductions.   Sales reps from all publishers are working more closely with retailers to help lower the cost of products with partnership programs.   Some publishers have opted for new order processes, offering a guaranteed return of unsold product that benefits the retailer.

Overall, Christian retail stores have been and always will be a place of destination for core customers. Each store offers its own personalized blend of customer service and support. Nowhere else can you find a broader knowledge base of authors, subject matter and Bible expertise than in a Christian retail store. Christian retail carries the largest selection of backlist products and can special-order most any product at a moment’s notice. Christian retailers also have portrayed a familylike atmosphere in the way they conduct business and handle relationships with their staff personally and professionally. Christian retail stores can and should continue to do this.

RETAIL FUTURE What else can Christian stores do as they look to their future?   Consider taking a new look at specific markets, reaching out again to churches that have started and families who have moved into your area in the last few years.   Market the fact that Christian retail stores are a destination point for their communities. Marketing comes in many forms, some with little cost like wordof-mouth, Facebook, Twitter and Pinterest.   Develop in-store gathering places.   Continue to look for ways to cut inventory levels without affecting overall revenue. This can be accomplished by better inventory management systems.   Lower the amount of inventory that does not turn in an acceptable time.   Look for new “niches,” which can come in the form of fresh product lines. Christian retail stores are moving ahead with the same calling once placed in their hearts when they began in this industry. They are moving forward knowing that if God is for them, no one can be against. They move forward knowing that if God changes their destination, such as He did with Paul when the Holy Spirit withstood him, then He has a greater plan for them. They are moving forward in partnership with their communities. They are moving forward in partnership with each other. Christian retail is community. Christian retail is moving forward. Christian retail is strong and will continue to be needed as retailers live out their calling and serve their neighborhoods and broader community.

VOLUME 59 \\ NUMBER 4 OWNER/publisher Steve Strang ASSOCIATE PUBLISHER Michael R. Briggs Chief Operating Officer Joy F. Strang Editor Christine D. Johnson News Editor Eric Tiansay VP Production Wendy Leech Design Director Joe De Leon Production Coordinator Shelly Duff Design & Production Linda Gillotti Advertising manager Cliff Morales Media Ad Traffic supervisor Erica Heitz AUDIENCE DEVELOPMENT DIR. David Manning Customer Service Nettie Parks EDITORIAL CONSULTANT


Bill Greig III, president and CEO, Gospel Light,

Ventura, Calif. Ed Nizynski, vice president of sales, Lighthouse Christian Products, Schaumburg, Ill. Steve Laube, literary agent and preisdent, The Steve Laube Agency, Phoenix Kim Pettit, executive director and CEO, Christian Trade Association International, Colorado Springs, Colo. Sherry White, senior buyer, American Wholesale Book Co., Florence, Ala. David E. Austin, executive vice president of sales, marketing and product acquisition, Bridgestone Multimedia Group, Alto, Mich.


David Almack, U.S. director, CLC International Kirk Blank, president, Munce Group, Indian Rocks Beach, Fla. Randy Maricle, sales and marketing manager, The Parable Group, San Luis Obispo, Calif. Mark Hutchinson, president, Blessings Stores, Chilliwack, British Columbia Bill Nielsen, chief operating officer, Berean Christian Stores Lorraine Valk, owner, Parable Christian Store of St. Joseph, St. Joseph, Mich.

Christian Retailing (ISSN 0892-0281) is published monthly by Charisma Media, 600 Rinehart Road, Lake Mary, FL 32746. Periodicals postage paid at Lake Mary, FL, and additional mailing offices. Copyright © 2013 by Charisma Media. All rights reserved. Printed in USA. POSTMASTER: Send address changes to

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C h r i s ti a n B e st- s e lle r s CBA List 1 Jesus calling (hardcover) Sarah Young (Thomas Nelson) 9781591451884 2 Jesus calling (large print deluxe) Sarah Young (Thomas Nelson) 9781400318131 3

Jesus today (hardcover) Sarah Young (Thomas Nelson) 9781400320097)


Not a Fan Kyle Idleman (Zondervan) 9780310331933


The Harbinger Jonathan Cahn (FrontLine/Charisma House) 9781616386108


Unglued Lysa TerKeurst (Zondervan) 9780310332794


multiply Francis Chan, Mark Beuving (David C Cook) 9780781408233


Grace Max Lucado (Thomas Nelson) 9780849920707


Crazy Love Francis Chan, Danae Yankoski (David C Cook) 9781434768513

ECPA List 1

Jesus calling (hardcover) Sarah Young (Thomas Nelson) 9781591451884


Daily Wisdom for Women (Barbour Publishing) 9781616268480


The 5 Love Languages Gary Chapman (Northfield Publishing) 9780802473158


FEARless Eric Blehm (WaterBrookPress) 9780307730695


The Harbinger Jonathan Cahn (FrontLine/Charisma House) 9781616386108


Jesus calling (large print deluxe) Sarah Young (Thomas Nelson) 9781400318131


Jesus calling (deluxe) Sarah Young (Thomas Nelson) 9781404187825


Jesus Today (hardcover) Sarah Young (Thomas Nelson) 9781400320097


pursued Jud Wilhite (FaithWords) 9781455515462

10 Daily Wisdom for Women (Barbour Publishing) 9781616268480

10 Heaven is for real Todd Burpo, Lynn Vincent (Thomas Nelson) 9780849946158

11 One Thousand Gifts Ann Voskamp (Zondervan) 9780310321910

11 Grace Max Lucado (Thomas Nelson) 9780849920707

12 The 5 Love Languages Gary Chapman (Northfield Publishing) 9780802473158

12 Jesus calling (women’s) Sarah Young (Thomas Nelson) 9781400320110

13 40 Days With Jesus Sarah Young (Thomas Nelson) 9781404189942

13 Cross Roads William Paul Young (FaithWords) 9781455516049

14 Heaven is for real Todd Burpo, Lynn Vincent (Thomas Nelson) 9780849946158

14 The Boy Who Came Back from Heaven Kevin Malarkey, Alex Malarkey (Tyndale House Publishers) 9781414336077

15 Made to Crave Lysa TerKeurst (Zondervan) 9780310293262

15 That’s Why I’m Here Chris Spielman, Bruce Hooley (Zondervan) 9780310336143

16 The Circle Maker Mark Batterson (Zondervan) 9780310330738 17 The Purpose Driven Life Rick Warren (Zondervan) 9780310329060 18 Jesus calling (deluxe) Sarah Young (Thomas Nelson) 9781404187825 19 The Resolution for Women Priscilla Shirer (B&H Books) 9781433674013 20 The Resolution for MEN Stephen Kendrick, Alex Kendrick (B&H Books) 9781433671227 The CBA list is based on actual Christian store sales for January 2013, reported to CROSS:SCAN, the largest source of Christian retail product sales. All rights reserved. Distribution and copyright © 2013 CBA, the association for Christian retail.

16 praying God’s word (softcover) Beth Moore (B&H Books) 9780805464337 17 DRAW the Circle Mark Batterson (Zondervan) 9780310327127 18 Crazy Love Francis Chan, Danae Yankoski (David C Cook) 9781434768513 19 Not a Fan Kyle Idleman (Zondervan) 9780310331933 20 i declare Joel Osteen (FaithWords) 9781455516780 The ECPA list is compiled from sales of Christian books in hundreds of Christian retail outlets nationwide, collected using Pubtrack Christian ( January best-sellers are for the five-week cycle ending Feb. 16, 2013. All rights reserved. Copyright © 2013 ECPA.



DVD 1 Amazing Love (Bridgestone Multimedia Group) 2 the grace card Provident Films (Provident Distribution) 3 Fireproof Provident Films (Provident) 4 COURAGEOUS Provident Films (Provident) 5 lettuce love one another! VeggieTales, Big Idea (Word Distribution) 6 the passion of the christ Twentieth Century Fox Home Entertainment (Provident) 7 the book of ruth (Pure Flix Entertainment) 8 marriage retreat (Pure Flix Entertainment) 9 thou shalt laugh VOL. 1 Thou Shalt Laugh (Provident) 10 the 5th quarter Twentieth Century Fox Home Entertainment (Provident)

music 1 2 3 4 5 6 7 8 9 10

reckless Jeremy Camp, BEC Recordings (EMI CMG Distribution) Burning Lights Chris Tomlin, sixstepsrecords (EMI CMG) the story of your life Matthew West, Sparrow Records (EMI CMG) release the panic Red, Essential Records (Provident Distribution) wow hits 2013 Wow (EMI CMG) The hurt and the healer MercyMe, Fair Trade Services (Provident) love never fails Various artists, Benson Records (Provident) eye on it TobyMac, ForeFront Records (EMI CMG) believer Kutless, BEC Recordings (EMI CMG) love come to life Big Daddy Weave, Fervent Records (Word Distribution)

The Music list is compiled from Christian retail store sales; the video list is compiled from a national sample of mainstream and Christian store sales for week ending Feb. 17, 2013. © 2013 Christian Retailing and SoundScan Inc. Collected, compiled and provided by:

This list is generated from sales of books nationwide, including Family Christian and statistics, for the year long cycle ending the week of February 3, 2013. © 2013 Destiny Image Publishers.

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Creative Company . . . . . . . . . . . . . . . . 38 Designs by 1 Eighty Apparel gain visibility as Christian artists wear them on stage.

Product Trends . . .. . . . . . . . . . . . . . . . 40 Stationery companies keep up with design trends in a ‘recession proof’ category.

April 2013

Making a difference


ooks have had a huge influence in shaping my faith through the years. Gifts, too, have had an impact. Roy Lessin, one of the founders of DaySpring Cards, set many a profound statement to paper. One that has stuck with me is: “Just think, you’re here not by chance, but by God’s choosing. His hand formed you and made you the person you are. He compares you to no one else. You are one of a kind. You lack nothing that His grace can’t give you. He has allowed you to be here at this time in history to fulfill His special purpose for this generation.”

s c ot t to k a r

Meaningful gifts can make a difference, inspiring real life change. In this issue’s Creative Company feature, we see how Lord’s Gym T-shirt led to the salvation of a man on his death bed. Years later, the individual who was wearing that tee as a young man was inspired to launch his own company— 1 Eighty Apparel. On this side of heaven, retailers may not see the spiritual fruit of the gifts they stock, but God is at work. He still uses a message on a plaque, a bookmark or a tee to help build His kingdom. igm


By Christine d. Johnson, editor

38  i n s p ir a t io n a l g if t m a r t ///

April 2013    

Faith and fashion

1 Eighty Apparel Foothill Ranch, Calif.



s c ot t to k a r

T-shirt changed Kevin Sumner’s life. More importantly, it saved his grandfather’s.

Back in 1989, Sumner’s grandfather had reached the end of his life when Sumner came to visit him. Bedridden with brain tumors and unable to speak, his grandfather kept pointing toward his twentysomething grandson. Sumner kept trying to guess what his grandfather wanted to say, when he realized his grandfather was pointing at his Lord’s Gym T-shirt. “I asked him if he was pointing at my shirt and if he wanted me to tell him what it meant. The Holy Spirit just took over then. I don’t even remember what I said,” Sumner recounted. “But I told him about Jesus and asked if he wanted to pray and receive Christ. He nodded his head and I prayed, and I am confident my grandfather accepted Christ and I will spend eternity with him.” Today, Sumner and his wife, Sue, are founders of 1 Eighty Apparel (, a company that creates high-end T-shirts that proclaim Christ. His is a faith-and-fashion experience come full circle. “With my grandfather, I realized the impact something as simple as declaring your faith on a shirt can have, but it took a long time before the Lord called me to create 1 Eighty,” Sumner said.

Fashion Forward

s c ot t to k a r

TOP: Models sport top-selling designs from 1 Eighty Apparel ; CENTER LEFT: Christian recording artist Adam Cappa wears the ‘Greater Than’ design; CENTER RIGHT: Newsboys drummer Duncan Phillips teamed up with 1 Eighty for his own co-branded line; BOTTOM: The (Christ)mas shirt reveals the true meaning of the holiday season.

In the time between his grandfather’s passing and the creation of his company, Sumner spent more than 10 years working as a merchandiser for the upscale department store Nordstrom, then was a buyer for a pricey boutique in a California beach community. His years in retail fashion helped hone his sense of trends, displays and customer needs. Still, he had no idea that God was preparing him to build a fashion company of his own. “I was sitting in church after my grandfather died, and I was doodling during the sermon when I realized I had doodled a T-shirt design,” Sumner said. “Soon, I had six or seven designs that, looking back on them now, look pretty cheesy to me. But I was excited about them then.” Sumner even put in a call at that time to Living Epistles, the company that had created his Lord’s Gym T-shirt. He spoke with the president, who was very kind, but admitted that Christian T-shirts were a small niche in an already small market. He told Sumner how difficult it would be for him to start his own company and make it successful, but offered to buy Sumner’s designs if he liked them. Sumner politely declined. “I just put my designs and the whole idea aside,” Sumner said. “I kept working in retail.” Retail kept Sumner away from his family quite a bit. By the early 2000s, he and Sue had two young children. Between his travel and weekend hours and Sue’s 70-hour weeks as a well-paid corporate executive, the couple were “making it big,” but knew something was missing. “I just couldn’t do it anymore,” he said. “I saw a news show, Dateline or 20/20, that did a segment about young adolescent girls getting involved sexually, you know, ‘friends with benefits.’ My daughter was 4 then, and I didn’t want that for her. I wanted to know my kids and spend time with them. “Sue was bringing in a lot more money, so I stayed home at first. I was involved in starting a stay-at-home dads’ group at Saddleback, our home church, and we decided to start a purity movement. That was back when the silicone LiveStrong bracelets were really big, and I looked into importing some white purity bracelets, but knew the trend would be short-lived. Then I thought about T-shirts again.” Sumner began asking people why they weren’t wearing Christian apparel and researching what was available. He felt that consumers ages 18 to 50 weren’t finding the quality, colors and designs they desired in Christian shirts. So in 2004, he decided to launch 1 Eighty. “I grew up in a Christian home, but by my teens, I started pushing the envelope,” Sumner said. “But I couldn’t get away from God. By my late 20s, God really revealed Himself to me and my life did a 180. That’s why I called the company 1 Eighty.” See creative company, page 42

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40  i n s p ir a t io n a l g if t m a r t ///

April 2013    

Greeting Cards Offer a ‘Personal Touch’ Inspirational stationery is ‘a good way to express faith in written communication’



reeting cards continue to be a traffic driver for Christian retail stores—and an effective tool for personal and church ministries.

TOP: Abbey Press has found a niche of retailers seeking companies that carry Americanmade, eco-friendly paper goods such as its ‘Snail’s Pace’ product line designed by Indiana artist Ashley M. Verkamp; RIGHT: The Gracefully Yours brand launched 14 new boxed cards in 2012; BOTTOM LEFT: Pumpernickel Press recently introduced new ‘Birthverse’ cards using King James scripture verses; BOTTOM RIGHT: DaySpring recently launched Mr. & Mrs. Thank You cello-packaged notecards and Noble Blueprint foil-embossed boxed cards.

Despite the stationery industry’s enormous challenges—thanks to the Internet, desktop publishing and digital printing—analysts say the greeting card business continues to generate annual revenues of up to $8 billion, the Cincinnati Enquirer reported. Christian suppliers and retailers say stationery sales are not stationary, despite the recession. Artbeat of America reached a milestone with its Gracefully Yours brand, achieving the 10 million consumer mark in 2011, based on actual purchases of cards and journals. “We are honored and blessed to have reached this many believers and seekers in one year,” said Carla Tocquigny, company president. “It goes to show you that scripture combined with great art and verse continues to serve a significant purpose with consumers.” Seeing continued life for greeting cards at a time when e-cards are popular, the company launched 14 new Gracefully Yours boxed cards in 2012. Artists for Gracefully Yours include the internationally known painter Igor Levashov (“God’s Irises”); Italy’s leading photographer Chiari Castellini; Texas designer Suzanne Huser; Tina Ledbetter; Lisa Kaus; and Lori Siebert. Artbeat of America products are available through Ingram or Anchor Distributors.

‘Recession Proof’ Rick Tocquigny, CEO of Artbeat, said that Gracefully Yours was again projected to reach record unit sales last year. “Our reach is 20 million consumers per year on total portfolio of product,” he said, noting that Artbeat’s “Card Shop in a Box” line sells more than 1 million units annually. “Our record sales is a God thing. It’s about the talented artists He has given us, His Word that reaches people at new levels and the opportunity He has put us in to serve. “Our market is not recession proof, but cards are dynamically positioned to be recession proof,” Tocquigny added. “Our consumers may miss buying a gift, but they won’t miss sending an obligatory card for the important anniversary, birthday, baptism, graduation and sympathy cards for the passing of a loved one.” He noted that the stationery market is more competitive than ever, as places like dollar stores carry cards. “Christian bookstores get the edge by selling higher-quality product at reasonable prices,” Tocquigny said. “Who wants to send a dollar [store] card to their mother? Price points on counter cards is going up relative to embellishment level. Gracefully Yours assortment packs are value priced at $6.99 for 12 cards and holding on the price through 2013. Christian stores/chains no longer have to sell at dollar store prices. Consumers are more than willing to pay 58 cents per card versus $2.49 on average for individual counter cards.”

‘A Staple Product’ Tocquigny has noticed several trends for stationery, including licensed art, patterns on patterns, full-color interiors on boxed cards and custom packs for ministries. “Stationery is a staple product to support life’s special events,” Tocquigny said. “It’s also a hedge against slumping music sales. It’s year round and seasonal. The more suppliers you carry the greater chance of having consumers return to your store to see the latest designs. “Variety, variety, variety is the key for selling stationery well,” he added. “Don’t carry one supplier who has a limited portfolio of art. Remember that art attracts consumers to a card, and verse with scripture closes the sale. Not everyone likes Peanuts and Thomas Kinkade art. Art is a very personal thing. Therefore, [offering] choice to the consumer is an epic driver of sales.” Bob Harju, owner of Pumpernickel Press, said that “cards are still doing really well” even in a tough economy. “Because we were still small at the beginning of the recession, we have had a continued growth since, so we have been fortunate,” he said. His company offers boxed Christmas, everyday birthday and occasional cards, as well as Birthverse greeting cards and petite blank note cards. “Our best-selling cards used to be boxed Christmas cards, but our everyday birthday and See product trends, page 42

~ *******~ ******* ~

* *



* *







42  i n s p ir a t io n a l g if t m a r t ///

Product trends, continued from page 40

occasional cards have grown so much the last four years that they are even,” said Harju, noting total units of more than 2 million annually. “Price points have pretty much stayed the same, although we will have to raise prices slightly this year due to our overall costs increasing. “We develop the same number of new product each year—about 33% Christmas and 20% everyday birthday cards,” he added. “Our retailers love the fact that we do not pre-price our cards. Our deluxe embossed cards with color on the inside— printed on recycled paper and made in the U.S. retail for $3.99. Retailers can buy our cards for $1.46 each. That’s a 64% margin.” Harju noted that “quality and unique cards do well” in the stationery market. “Humor is popular and colorful cards are strong,” he said. “Embellishments are very strong—foils, embossing, tip–ons, pop-ups and anything that is dimensional is trendy. Pumpernickel Press keeps up with the trends by making sure we have an assortment of humor, but also scripture. We have embossing. So we cover a lot of the trends.” Pumpernickel’s nature-themed line does “really well” in Christian stores, Harju said. “God created birds and nature, and the natural beauty and quality of the cards really appeal to Christians. Of course, the cards with scripture sell extremely well. Our line of ‘Birthverse’ cards are perfect for the Christian bookstores.”

‘Still Room’ Warner Press’ boxed greeting cards, both everyday and Christmas lines, “have been doing fairly well, and we’ve seen growth over

April 2013    

the last few years,” said Director of Trade Marketing Mike Meadows. “Even in an exciting digital age with really innovative electronic products, there is still

Lighthouse Christian Books in Green Bay, Wis., sells about $1,000 a week in counter cards and reorders at least once a week. room for cards and stationery for that added personal touch that can be missing so much in our fast-paced society,” he said. “I would hate to see the day that we no longer take the time to send a card.” Abbey Press has sold Christmas and sacramental cards “very well” for 40-plus years, and the company introduced its ecofriendly “Snail’s Pace” line in January 2011, according to Director of Trade Marketing Sue Kloeck. Designed by Indiana artist Ashley M. Verkamp, the line—which includes stationery sets, notebooks, journals, gift bags, greeting cards, folded and rolled gift wrap, gift tags, mini-notes and invitations—features 100% post-consumer fiber and soy-based inks. “We have found a niche of retailers seeking out companies that carry U.S.-made, eco-friendly paper goods,” said Kloeck, not-

ing best-selling items in the line are Irish and sacramental greeting cards. “Abbey Press is helping Christian stores by offering cards in quantity for a lower price, and by offering free displayers and signage to attract the eco-friendly shopper. “Our stationery products have a story, which helps promote local products and artists,” she added. “Shoppers will spend a little extra knowing it is for a greater good. We suggest all Christian stores have a line of products that are made local with a message that reaches out and supports the greater good of a local product. I believe this is not just a trend; it is here to stay.” DaySpring and Divinity Boutique are among other leading producers of Christian paper products. “ ‘Occasion-based’ needs, such as wedding and holidays, are still strong,” said DaySpring’s Director of Marketing Communications Brenda Turner. “Christians are also still seeking meaningful ways to connect and encourage one another. However, due to the prevalence of online communication, ‘just-because’ gifts and notes are becoming less popular. DaySpring tries to build versatile designs that accommodate a variety of sending needs, while still making a strong statement for a given occasion.”

‘Neat and Tidy’ Veteran retailer Karen Grosse makes a special effort selling stationery at her 12,000-square-foot Lighthouse Christian Books in Green Bay, Wis. “Counter cards and boxed cards are our two best-selling lines, followed by wedding bulletins and packaged note cards,” she said. “We do sell some note

pads, invitations and thank-you notes, but much less than the first four items. … We reorder from DaySpring at least once a week, so we sell about $1,000 a week in counter cards. We also have 28 feet of the old Lawson Falle rack that I fill with other brands of counter cards, and I refill those every day. “In terms of boxed cards, we sell about 20 boxes a week of the everyday cards— birthday, get well, sympathy,” Grosse added. “This does not count Christmas boxed cards, which also do quite well, and confirmation, graduation and other holiday boxed cards throughout the year.” She believes all Christian stores “would do well to carry at least counter cards and boxed cards.” “The counter cards sell to the everyday customer, and often the church secretaries come in to purchase the boxed cards and also people who send a lot of cards,” Grosse said. “We have more space that we can devote to counter and boxed cards than many stores, but I believe having a good selection is what makes the difference.” Grosse enjoys “working with the cards, finding just the right ones people are looking for, and keeping them looking neat and tidy.” “To sell the cards best, you need to have them looking pleasing at all times,” she said. “When I go into a store that has half the cards missing, envelopes with no cards and other cards with no envelopes, I don’t feel like looking at the cards. I often find myself straightening and tidying other stores’ card sections when I am in looking to see what cards they carry. Looking at other stores will give you an idea of what the competition has, so that you can meet the needs of your customers.” igm

Creative company, continued from page 38

Soon, Sumner’s wife left her corporate position to work from home, too, and now the couple runs the business together. Sumner manages the creative and merchandising end, working with a freelance team of five graphic designers and making alliances with Christian bands, professional athletes and other high-profile celebrities to get the word out about 1 Eighty. Sue handles all the finances, accounts and bookkeeping. It isn’t easy, but the couple has watched the company grow from shipping its first small order in 2005 to selling almost 30,000 T-shirts in 2012. “Funny thing is I can’t draw at all. I’m not the world’s best businessman. That’s how I know it has to be God,” Sumner said.

Mission Driven What Sumner does know is customer tastes in fashion. He always asks himself, “What is it that a conservative believer between the ages of 18 and 50 would want to wear?” That’s what 1 Eighty tries to offer. 1 Eighty shirts are highly designed and printed on the same quality

of “blanks” (blank T-shirts) that surf shops and upscale stores carry. That means 1 Eighty tees are slightly more expensive than the typical $15 or less Christian tees, but Sumner says teen and young adult consumers today are used to paying $22 to $28 for quality T-shirts in department stores, surf shops and at concerts. “LifeWay caught the vision and carries 1 Eighty, as well as Berean and many independent stores,” Sumner said. Part of 1 Eighty’s visibility has come from Christian celebrities and professional athletes wearing the tees. Sumner gives shirts to prominent artists and athletes, including Newsboys, Casting Crowns and NFL kicker David Akers of the San Francisco 49ers. The company introduced a new line of tees in partnership with drummer Duncan Phillips of the Newsboys in March and began a partnership with the “New Release Tuesday” website to drive music fans to 1 Eighty. “They have 5.3 million visitors to their site every year who will now see 1 Eighty,” Sumner said.

Another way 1 Eighty has found favor at retail is that Sumner is able to basically “print on demand,” meaning that he can take an idea from conception to delivery in two to three weeks. He can also often customize orders. “If a store likes a design but wants it in orange and we’re doing another run of that design, I’ll print a half-dozen of them in orange just for that store,” he said. “Also, I want independent stores to try us out. If they just want to bring in six shirts in one design, I’m OK with that. If they have a customer come in who wants to specialorder one shirt, I’m good with that, too. “That’s how we’ve gotten market share in Christian stores, I think, because we are a small company and have the ability to work with people directly,” Sumner said. “When you call 1 Eighty, you’re talking to the owner, not being passed up a ladder.” Sumner stays on top of fashion trends by visiting upscale stores and by testing new designs with focus groups. 1 Eighty just introduced a new line of active wear and plans to release more than two-dozen new T-shirt

designs in 2013. “I always ask myself, ‘What’s next?’ ” Sumner said. “Because if you’re in neutral, you’re going downhill. But it’s not about numbers for me. My mentor once asked me what my long-term goals were, what I wanted my sales numbers to be. I told him that if just one person was able to lead a family member to Christ because of a 1 Eighty shirt like I did with my grandfather, that one shirt was enough.” igm

NATALIE GILLESPIE has covered the Christian retail market for more than 10 years. She is also an author and editor. Christian Retailing (ISSN 0892-0281) is published monthly by Charisma Media, 600 Rinehart Road, Lake Mary, FL 32746. Periodicals postage paid at Lake Mary, FL, and additional mailing offices. Copyright © 2013 by Charisma Media. All rights reserved. Printed in USA. POSTMASTER: Send address changes to Christian Retailing, P.O. Box 6102, Harlan, IA 51593-1602. Send undeliverable Canadian mail to 1415 Janette Avenue, Windsor, ON N8X 1Z1. Allow four to six weeks for your first subscription copy to be delivered. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement Number 40037127.






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