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T he ind us t r y a t yo u r f i n g e r t i p s : w w w. c h r i s t i a n re t a i l i n g . c o m

A Char i s m a M e dia Publication

SELLING THE sword

Marketing with heart

Publishers continue to expand their Bible offerings for the seekers and the saved, while looking for new and innovative ways to reach different communities, ages and interest groups. Bible Focus, page 28

Cause marketing is all the rage, and retailers who want to get involved in their communities or in wider mission contexts would do well to tune into what Toni Birdsong has learned about joining business to a cause. Industry Forum, page 36

Darlene Zschech enjoys a truly global ministry

Australian worship leader and pastor has become ‘part of the fabric of contemporary worship’ in the church by CHRISTINE D. JOHNSON

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Worship leader and recording artist Darlene Zschech now feels that she has come ‘full circle’ in her life and ministry.

hristian retailers would be not be surprised if worship leader Darlene Zschech has prayed the prayer of Jabez—“Oh, that you would bless me and enlarge my territory!” (1 Chron. 4:10). There is no doubt that, in fact, God has done just that for the recording artist who is now known around the globe. As a pastor and worship leader, Zschech has led millions of Christians in worship around the world. With her songwriting skills, she has penned more than 80 songs, including anthems such as “Shout to the Lord,” a song covered by at least 20 other artists and sung by an estimated 30 million churchgoers every week. Integrity Music—now owned by David C Cook—has served as the label Hillsong’s U.S. distribution partner from 1995 to 2010 and has signed a long-term songwriting/music publishing agreement with Zschech. The first album Hillsong and Integrity partnered on was Shout to the Lord, on which she was featured as worship leader. “To date, over 3 million copies of that album have been sold around the world, not to mention her other recordings, and Integrity Music continues to resonate with the 80+ songs she has written and recorded,” said Steve Nicolle, vice president of sales at Integrity Music. “Darlene is a true worshiper of God at heart, and also a tremendous singer and songwriter,” Nicolle said. “She is also a pastor, author and communicator who is very exuberant and authentic. When you put all of those gifts together, you have something very special and rare.” Nicolle sees the Easter-themed “Victor’s Crown” on Zschech’s new album as a standout song. Releasing March 19, Revealing Jesus: A Live Worship Experience (Provident Distribution), is the first album on RGM-NEW BREED Music, which also plans a follow-up album. “We think it, like ‘Shout to the Lord,’ will be one of those that will be sung around the world for years to come,” he said. “It’s just that good.” Through Israel Houghton, “we negotiated this live recording z s c h e c h , p a g e 10

Obama administration appeals Tyndale House healthcare ruling in federal court

Sister retailers Hobby Lobby and Mardel Christian and Education discover a way to avoid fines in a separate case on the abortion mandate by Eric Tiansay Tyndale House Publishers celebrated in November when a federal court stopped enforcement of President Obama’s abortion-pill mandate, but the battle continues. Not to be outdone, the Obama administration filed an appeal in the case Jan. 15. In a separate but related case, Hobby Lobby Stores and sister retailer Mardel Christian and Education have “discovered a way” to avoid being penalized by the federal government for not covering abortion-inducing drugs in their employee healthcare plans. The administration argued that the Carol Stream, Ill.-based publisher doesn’t meet the criteria for

religious exemption from the mandate, despite the fact that Tyndale House is the world’s-largest privately held Christian publisher of books, Bibles and digital media—directing 96.5% of its profits to o b a m a c a r e , p a g e 11

more inside ››  Alister McGrath’s new Tyndale biography on C.S. Lewis tops Book News, page 12 ››  Top skateboarders share their skill and evangelistic zeal in a new DVD, page 20 ››  Writer Ken Walker looks at love and marriage nonfiction in By the Book, page 22 ››  Publishers fill needs for specialized Bibles for seekers and the saved, page 28 ››  Honeywell executive discusses a customer-centric approach to retailing, page 32 ››  Marketing leader Toni Birdsong discusses aligning your store to a cause, page 36


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April 15-17 London Book Fair London, 480-966-3998 April 29-May 1 ECPA Executive Leadership Summit Nashville, 480-966-3998 May 29-June 1 Book Expo America, New York City, 800-840-5614

Dove Awards moves back to Nashville, switches to October New direction seen as ‘necessary’ for Gospel Music Association as the organization does ‘a lot of retooling’ by Eric Tiansay

Patillo told Christian Retailing that “in order to maximize the potential of the Dove Awards, it was necessary to make The Gospel Music Association (GMA) is the moves.” moving the Dove Awards back to Nash“It’s necessary for all businesses to not ville after a two-year run in Atlanta, and play to the status quo and do is switching its marquee event things the way they’ve always from April to October. done it,” added Patillo, noting “We have spent a lot of time that the specific Nashville locatalking to our members and industry leaders across the board tion has not yet been finalized. in an effort to assess our environ“We want to be effective for the current economic climate. ment and create a plan to meet GMA is doing a lot of retoolcurrent needs,” GMA Executive Director Jackie Patillo wrote ing right now and this is just a in a letter sent to association part of it.” members just before Christmas. Jackie Patillo Held for the first time out“Many of you have inquired about the side of Nashville in April 2011 at Atlanta’s 44th Annual GMA Dove Awards, and I historic Fox Theatre, the Dove Awards am happy to report that it is corning back sold out in record time, attendance was home to Nashville. In order to maximize its up 50% from the 2009 show and the potential, the Dove Awards will be moving event garnered its highest ratings on the to a new October date in 2013. We are in Atlanta-based Gospel Music Channel— discussion with strategic partners that will with more than 1.5 million viewers, GMA bring needed strengths to the table.” officials said.

The showcase event was again held at the Fox and televised on GMC in 2012. GMA has been working to bounce back since the association experienced a financial crisis in 2009 that threatened its very existence. The association posted a profit in 2010 for the first time in three years, reduced a total debt of $921,000 to a manageable amount and sold its Nashville facility for $697,000 in October 2010. Meanwhile, GMA has formed a partnership with LifeWay Christian Resources to host Immerse, the organization’s annual industry music conference. GMA’s fifth annual Immerse will be held May 26-29 at LifeWay’s headquarters in Nashville. LifeWay’s 21-acre campus allows the conference to be held in one location, with more than 1 million square feet of space for concerts, conferences, networking events and meals, GMA officials said. “I am grateful to the leadership at LifeWay for opening their extensive campus to

Immerse,” Patillo explained. “Their commitment to excellence and willingness to facilitate this conference is exciting. This partnership is in keeping with GMA’s goal is to bring the music industry together to pour into the lives of our future leaders.” Mike Harland, director of LifeWay Worship, added: “The heart of our calling is to serve churches in their mission of making disciples that will take the gospel to the world. We believe Immerse does that by equipping young creatives with the tools to spread the gospel through music. We are thrilled to be part of it.” Immerse offers up-and-coming songwriters and business professionals to get hands-on training from music industry leaders. Programming for this year’s event will include classes in music business, songwriting, artist development and “reVIEWyou,” which combines mentoring with a songwriting and performance competition, feedback and onstage opportunities.

Chris Tomlin’s ‘Burning Lights’ release tops Billboard 200 GRAMMY-winning artist’s latest release is only the fourth Christian album on the national chart by Eric Tiansay GRAMMY-winning and multi-Platinum recording artist Chris Tomlin’s latest album, Burning Lights (sixstepsrecords/ EMI CMG Distribution), landed on the top spot on the Billboard Top 200 chart Jan. 16. The achievement marked only the fourth time ever that a Christian album hit No. 1 on the main U.S. album chart, but the second time in a six-month period as TobyMac’s Eye On It (ForeFront Records/EMI CMG) debuted at No. 1

in September. With more than 72,000 units sold, Burning Lights marks the biggest firstweek sales of Tomlin’s two-decade career, reflecting a 60% increase compared to first-week sales of Tomlin’s last studio album, 2011’s And If Our God Is For Us (sixstepsrecords/EMI CMG), which sold 45,000 units, according to Nielsen SoundScan. Released Jan. 8, Burning Lights also claimed the No. 1 spot on the iTunes Christian & Gospel Albums chart. The

album’s first single, “Whom Shall I Fear [God of Angel Armies],” also claimed the No. 5 spot the Top 5 on Billboard’s Christian AC, No. 6 on the National Christian Audience, No. 7 on the AC Indicator and No. 16 on the Hot Christian Songs charts the week of Jan. 14. Tomlin’s Burning Lights Tour began Feb. 19 in Charleston, W.Va., visiting 34 cities, including New York, Seattle and Dallas,

before wrapping at the Red Rocks Amphitheatre in Denver on May 4. Besides TobyMac, Tomlin’s chart-topper puts him in the company of country star LeAnn Rimes, whose inspirational record You Light Up My Life reached No. 1 on the Billboard chart in 1997, and Bob Carlisle, who notched two weeks on the top spot in the same year with Butterfly Kisses (Shades of Grace).

Charles Jenkins & Fellowship Chicago, Mary Mary top 2013 Stellar Awards by Eric Tiansay Charles Jenkins & Fellowship Chicago and sister duo Mary Mary were the most awarded artists, each topping five categories at the 28th Annual Stellar Awards, with Marvin Sapp close behind with four wins. Celebrating gospel music at its best, the Stellar Awards were hosted by Kirk Franklin and Mary Mary on Jan. 19 at Nashville’s Grand Ole Opry, and were broadcast live on the Gospel Music Channel. Jenkins & Fellowship Chicago won Song of the Year for “Awesome” (The Best of Both Worlds); Traditional Choir of the Year; and Choir of the Year, and took home two awards for The Best of Both

Mary Mary won five Stellar Awards this year.

Rick Diamond, courtesy of Central City Productions and The Front Page Firm

Gospel music’s 28th annual event at Nashville’s Grand Ole Opry also named special honorees Bishop T.D Jakes, the late Inez Andrew and Kurt Carr Worlds (Inspired People): CD of the Year and Recorded Music Packaging of the Year. Sister duo Mary Mary was named Contemporary Group/ Duo of the Year and Group/ Duo of the Year, and won two awards for Go Get It (Columbia Records/Provident): Contemporary CD of the Year and Special Event CD of the Year. The duo also won Urban/Inspirational Single or Performance of the Year for the title track, “Go Get It.” Sapp was named Artist of the Year, Male Vocalist of the Year and Traditional Male of

the Year, and also took home Traditional CD of the Year for I Win (Verity Records/ Provident). Other honorees included Kierra Clark Sheard, Albertina Walker Female Vocalist of the Year; Le’Andria Johnson, New Artist of the Year and Contemporary Female of the Year; Fred Hammond, Contemporary Male of the Year; and The Williams Brothers, Traditional Group/ Duo of the Year and Quartet of the Year. Special honorees were also named: Bishop T.D Jakes, Thomas A. Dorsey Most Notable Achievement Award; the late Inez Andrews, Ambassador Dr. Bobby Jones Legend Award; and Kurt Carr, James Cleveland Lifetime Achievement Award.


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CBA’s NEXT 2013 provides retailer training Publishing agency Somersault Group reports on tech trends affecting stores by CHRISTINE D. JOHNSON Seventy percent of Christian store shoppers say they would buy an e-book at a Christian retail store, according to publishing strategy and services agency Somersault Group. A three-person panel from the Grand Rapids, Mich., agency reported on “Tech, Trends and Retail Success” during CBA’s NEXT 2013 training event held Jan. 9-10 at AmericasMart in Atlanta. Observing that Christian consumers are adopting tablets and e-readers at a faster pace than the general population, the panel noted the recent introduction of the Myeebo tablet from ACM Digital and the presence of Kobo tablets in the bookstore market. E-books and mobile were two of the five tech trends that are impacting retail, the others being print on demand (P.O.D.), augmented reality and cashless culture. Mardel is one chain using P.O.D. with the Espresso Book Machine. Titles from Baker Publishing Group and Zondervan, among others, are available through Espresso. Augmented reality—such as the use of QR codes—mean more connectivity than

outcome-based-solution-provider, expertsin-all-things-publishing-related and technology business with a spiritual emphasis.” After hearing the Somersault report, George Thomsen, CBA chairman and diever. friendly website, participating in social couSociety is moving toward a cashless culponing such as Groupon or LivingSocial, rector of the Harvest Bookstore and Café and incentivizing customers to opt-in to the in Riverside, Calif., wrote “Why my store is ture, the panel said. PayPal is accepted at store’s email and texting communications. irrelevant” on the top of his handout. store registers using a mobile number and The panel urged retailers to cultivate “It’s not that we don’t have what’s relPIN, and major retailers have created a a relaxing atmosphere, provide real-time Merchant Customer Exchange for checkout evant,” Thomsen said. “The Bible is almarketing and offer information openly with cell phones. ways relevant and good Christian books Four retail trends—showroomare always relevant, but we’re not communicating with people in a ing; SoLoMo (Social, Local, Morelevant way.” bile); omni-channel; and personAlong with supplier-retailer alization—were also highlighted as speed meetings and workshops significant to retailers. on topics ranging from e-books to With showrooming—using a customer relationships, NEXT feasmartphone in-store to conduct product research and price comtured as one of the speakers Mike Ashcraft, author of My One Word: parisons and possibly buying elseChange Your Life With Just One where—retailers must consider Somersault Group’s Jeannette Taylor, Jonathan Word (Zondervan), who challenged whether it is a threat or an opporPetersen and Cindy Lambert report on retail trends. attendees to resolve to focus on one tunity. Somersault made several that reassures customers in their purchase word this year that reflects what they most recommendations, including providing free decisions. Stores were also encouraged to hope God will do in them. in-store Wi-Fi and offering a coupon on assign a staff member to event management More than 90 retailers and 35 people the sign-in screen and promoting a store’s and another to digital communication. from 11 sponsoring companies attended videos with QR Codes. “Be the Christian hub of your comNEXT, held just prior to the Atlanta InterSpelled out, SoLoMo means Social, Local, Mobile. Taking into account social munity,” the panel told NEXT attendees. national Gift & Home Furnishings Market. media, local on-the-spot consumer pres“Christian booksellers are no longer only Retailers can access online Somersault’s in the bookselling business. You are in the customer survey developed for their stores ence and mobile technologies, the panel community-building, personalized-service, at www.scribd.com/SomersaultGroup. offered solutions such as creating a mobile-


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Christian music pioneer John Paculabo dies

Managing director of Kingsway was ‘a dedicated visionary’ who mentored and developed songwriters by Eric Tiansay Christian music pioneer John Paculabo died Jan. 22 in Eastbourne, England, after a six-month battle with cancer. Managing director of Kingsway for more than 20 years, Paculabo was 66. “The impact of his vision and legacy will continue to be felt through the worship of local churches on a global scale,” said officials for Kingsway, a worship music company in Eastbourne that is now part of David C Cook. “Even though we know

he ran a good race (2 Tim. 4: 6-8), we miss him dearly.” Originally from Liverpool, England, Paculabo was signed by Kingsway in 1971 as an artist/writer with his band Parchment. A year later, John Paculabo the group enjoyed mainstream success with “Light Up the Fire,” a song still used in school assemblies.

In 1976, Paculabo was appointed A&R manager of Pilgrim Records, where he produced hundreds of albums. In the 1980s, he moved into copyright acquisition and management, relocating to Eastbourne in 1988 to accept a position at Kingsway as director of music. Within two years, he became managing director. In 2008, Paculabo received the Lifetime Achievement Award at the Christian Booksellers Convention in the U.K. “John’s gentle spirit, relaxed approach, great sense of humor and love of people

‘First Lady’ of Christian writers’ conference dies

Eleonore Forder was co-founder with husband Reg of American Christian Writers, launched in 1988 by Eric Tiansay Eleonore Forder, co-founder of the American Christian Writers (ACW), died Jan. 24 at home in Nashville after being diagnosed with terminal cervical cancer last month. “A hospice caregiver and I were with her when she passed,” said Reg Forder, her husband who co-founded ACW in 1988.

“There was no struggle. She slipped away peacefully when she simply stopped breathing. We were married almost 30 years, and she was just a few days short of her 68th birthday.” Two days after Christmas, Forder was diagnosed with cancer. “They said it was so advanced that there was nothing they could do for her,” Reg

said. “So they sent her home for myself and hospice to care for in her final three weeks. It happened that I took her to Florida for most of December, and told her I would give her a vacation she would always remember. We went on two cruises—she loved those— along with some other things she always considered special.” Forder was referred to as the “First

was matched by his desire to live with purpose and passion, with a tenacity to see lives transformed,” Kingsway officials said. “John was much loved and respected, particularly for his ability to empower, support and serve others with humility. … He was a dedicated visionary who was determined to mentor and develop songwriters.” Paculabo established Thankyou Music as a global publisher, working in partnership with Capitol CMG Publishing. He is credited with helping inspire songs such as “In Christ Alone,” “All Heaven Declares,” “Here I Am to Worship,” “Everlasting God” and “Heart of Worship.” Paculabo is survived by his wife of 33 years, three children and one grandchild.

Lady” of the ACW conferences for the past 25 years. “The ACW family grew into the thousands, and she loved every one of them,” said Reg, noting that ACW has chapters in 31 states and holds conferences nationwide. Since the Forders have no family in Nashville, there will not be a funeral there, but will be a private service later this year in Canada, where most of their relatives live. Reg will continue with ACW, but said it won’t be easy without his wife by his side. “She was my princess,” he said.

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‘The Harbinger’ achieves ‘New York Times’ milestone Jonathan Cahn’s prophetic, warning-to-America novel has sold more than 1 million copies in a year by Eric Tiansay Messianic rabbi Jonathan Cahn’s novel, The Harbinger, marks a milestone in 2012 as the longest-running Christian title on the New York Times Paperback Trade Fiction list. The book has also sold more than 1 million copies. The FrontLine/Charisma House Book Group title has ranked for 55 weeks on the

best-seller list, placing at No. 12 on the Feb. 3 list. Cahn told Christian Retailing that The Harbinger was “a God thing.” “I knew that the story of The Harbinger would go forth,” he said. “What surprised me is how it became a best-seller. The whole phenomenon has amazed me. I’m sure there will be a sequel to The Harbinger. As far as the timing, I’m waiting on the Lord. There’s so much more to tell. Since The

Harbinger came out, what is in the book is coming true.” Released Jan. 3, 2012, the novel has gone to print 17 times. “The success of The Harbinger is not just to be attributed to the efforts of our company or to Jonathan Cahn’s impeccable skills as a communicator and teacher,” said Tessie DeVore, executive vice president, Charisma House, the book group of Charisma Media.

Tessie DeVore of Charisma House presents Jonathan Cahn with a plaque marking the milestone. The prophetic novel that is a warning to America has ranked on USA Today’s BestSelling Books for 54 weeks and was No. 87 on the Jan. 24 list. In the Christian market, the book has placed regularly on the Evangelical Christian Publishers Association (ECPA) Christian Best-sellers list, ranking at No. 1 on the February 2013 Fiction list and at No. 11 on the General list. It was also No. 6 on the latest CBA best-seller list. “Selling more than 1 million copies of The Harbinger is a reflection of the harbinger, page 9

Bridge-Logos acquired by three new owners by Eric Tiansay Bridge-Logos Inc. has announced that three new owners have acquired the Alachua, Fla.-based charismatic publishing company. The former owner was Catherine “Kitty” Morrell, co-founder of the company, who died in 2009. The new owners are: Suzanne Wooldridge, daughter of Guy and Kitty Morrell; Ed Harding, former president of New Wine Ministries in the United Kingdom; and Lloyd Hildebrand, Bridge-Logos’ publisher. The new leadership is “firmly committed to continuing the tradition of excellence that was set forth by the company’s founders,” company officials said. In addition to its “Pure Gold Classics” series featuring titles by Andrew Murray and Charles Spurgeon, Bridge-Logos has also become known for publishing books by evangelist Ray Comfort, Liberty Savard, David Yonggi-Cho, Kathryn Kuhlman, Vinson Synan, Nicky Cruz and Dennis and Rita Bennett. As president and CEO of Bridge-Logos, Hildebrand said that he is “very excited” about the future of the company, which began nearly 45 years ago. “Publishing plans for 2013 are well under way, and we expect God to bless our books and authors as they reach out to people all over the world,” said Hildebrand, author of 2012: Is This the End? and Prayers That Change Things (Bridge-Logos). “Our ownbrdige-logos, page 9


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Vote for the best C ­ hristian products Help choose the top products in the Christian Retailing’s Best awards Christian Retailing invites anyone involved in the business of Christian products to vote in the 2013 Christian Retailing’s Best awards. Let your voice be heard by voting online in the awards, formerly known as the Retailers Choice Awards. Introduced in 2001, Christian Retailing’s awards have been increasingly acknowledged as an important way of recognizing some of the most significant new, life-changing products in the industry. In this year’s refreshed program, Christian retailers are now joined by authors, editors, literary agents, distributors, gift designers and others in the Christian products industry to vote for what they think are the best Christian products released in the previous year. Owners and managers of Chris-

  H A R B I N G E R , from 8 interest by many who have been gripped by the uncanny scriptural parallels to what’s happened in current events,” said Tessie DeVore, executive vice president, Charisma House, the book group of Charisma Media. “What makes this milestone even more gratifying is to know that people are

tian retail stores should note that voting is open to all of their

team members, including volunteers. Suppliers have entered their products in a large number of categories for books, Bibles, gifts, music, DVDs and more. Those involved in the industry can vote from

VOTE IN the new Christian Retailing’s Best awards If you’re involved in the Christian products world as a retailer, distributor, publisher, author and more, you are invited to vote in the 2013 Christian Retailing’s Best awards. For more information, please visit www.christianretailingsbest.com.

not only learning about these mysteries, but are also praying for America.” The Harbinger Companion With Study Guide, also from FrontLine, gives the story behind the story, taking readers deeper into the prophecy in the novel. Featuring a 13-week study guide, photos of the actual harbingers, articles, maps and more, the companion work was released Jan. 8.

  B R I D G E - L O G O S , from 8 ers have more than 75 years of combined experience in Christian publishing, and with God’s help, we are keeping up with the current trends in the marketplace. Our goal remains the same as our founders put forth years ago—to publish the changeless

March 1, 2013 to March 31, 2013. To vote, go to www.christianretailingsbest.com and click on the link for the online survey ballot. Products nominated for the 2013 Christian Retailing’s Best awards have been published or newly on sale in stores in 2012, with the exception of nominations in the Backlist category. Voters will be asked to judge nominations on the impact they have had on staff and customers, including their ability to:   speak to people’s hearts and evoke emotion   open people’s minds to new ways of thinking   encourage and affirm Christ-like living. Finalists will be announced April 8, and winners will be announced at the International Christian Retail Show to be held June 23-26 in St. Louis.

Word for a changing world. Meanwhile, Shawn Myers, who previously served as publicist and sales and marketing manager, has been appointed as chief operations officer. Myers “has proven herself to be an extremely valuable employee and leader,” Hildebrand said.


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  z s c h e c h , from 1 of Darlene’s, which Israel produced, wrote songs and lent his voice and incredible talents to,” Nicolle said. “Michael W. Smith and Kari Jobe are also featured on the project, and we couldn’t be more thrilled on how it has turned out. The strength of the songs on the recording, the quality of the production of audio on the CD and stunning visuals of the DVD, together with the guest appearances all combine to make this one of the most significant worship releases we have ever had the privilege of bringing to the marketplace.” While serving as a worship leader and pastor for Sydney’s Hillsong Church, Zschech wrote for, performed on and helped produce 16 Gold- and one Platinum-selling Australian Recording Industry Association live Hillsong albums. Shout to the Lord was nominated as Album of the Year and the title song was nominated as Song of the Year in the Dove Awards. In 2000, she was nominated for Songwriter of the Year and received the Gospel Music Association International Award for her impact on the global church. Dan Michaels, senior vice president marketing and promotions for Fair Trade Services, has worked with Darlene and her husband, Mark, on past recording projects.

“They also made a commitment to As for why she is so successful in music do whatever they could to bring relief to ministry, Michaels said: “Darlene executed human suffering,” said Steve Oates, vice the basics with remarkable results. Timeless president of marketing at songs that made a connection Bethany House. “Through this to the heart of an individual. desire, HOPE: Global (www. Superior performances and hope-global.org) was born, a production. A vision to serve nonprofit organization that with passion and purpose that helps restore hope and justice is clear to see whether you are to countries devastated by war, listening to her CDs, experigenocide and poverty.” ence her live or are fortunate Her latest book with Bethenough to know her personally. Darlene has a burden for any House, Revealing Jesus, global reach with the gospel releases this month, with the and charitable efforts, and a CD and CD/DVD deluxe set work ethic second to none.” releasing simultaneously with Beyond music, Zschech the book. A floor display (pichas written several books pubtured) houses the products, and the header from the dislished by Bethany House. Extravagant Worship (2004), play can be used as a header The Kiss of Heaven (2005) for an endcap. and The Art of Mentoring “This devotional was (2012) have been translated poured out from the pages of into 19 languages combined. Darlene’s personal journals,” During the period when Oates said.  “Honest, raw and she didn’t have any books beautifully written, it contains published, Zschech and her meditations and scriptures rehusband, Mark, planted a vealing the heart of Jesus.” church in New South Wales, Australia. Revealing Jesus is a fitting title for the She was also engaged in some significant project, as she has made it her heart’s quest mission ventures, including traveling with “to know more about Jesus, to be more like Compassion International, and with her Him and to make Him known, to show His Christian Retailing #2 (March 2013) ad - designer: EM -disk date: 1/9/2013 husband created a new nonprofit. love like I should,” Zschech told Christian

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Retailing. “The more I read the Word, I continue to read about the authority that we have in the name of Jesus; that the cross was enough, that Jesus paid it all for you and me. And this has caused me to be more bold in my approach to writing songs for congregations to lay hold of, declaring the finished work of Christ and declaring that God is here—that greater is He that is living in me than he that is in the world.” Because her music is “part of the fabric of contemporary worship within the church,” Michaels said: “Her history with Hillsong, touring and success at radio certainly have played a role connecting to lives of a CBA retail customer.” Zschech has come a long way from singing jingles for McDonald’s, Special K, KFC and Diet Coke, which she did as a teenager. “Now that we are pastoring Hope Unlimited Church at the Central Coast, sometimes it feels like I’ve gone full circle,” she said. “My children range in age from 24 to 11. My grandchildren are 3 and 18 months old. My husband and I are now senior pastors, and in our 27 years of marriage, we had never said to each other that we had that desire. We write, travel, teach, lead, but I think I am still the same person deep down—so grateful to Jesus for rescuing me, so grateful to God for my family and friends and so grateful to God for His church that welcomed me home 32 years ago.”


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  o ba m a c are , from 1 religious nonprofit causes worldwide. “Bible publishers should be free to do business according to the book that they publish,” argued Alliance Defending Freedom Senior Legal Counsel Matt Bowman, who is representing Tyndale. “Regrettably, the administration does not want religious freedom to stand in the way of imposing Obamacare. “The district court rightly halted Obamacare’s abortion-pill mandate against Tyndale House, but the administration continues to argue that a Bible publisher isn’t religious enough to qualify as a religious employer,” he added. “For the government to say that a Bible publisher isn’t religious is startling. We will continue to argue on appeal that the administration cannot disregard the Constitution’s protection of religious freedom to achieve certain political purposes.” The publisher is subject to the mandate because Obama administration rules say for-profit corporations are categorically non-religious, even though Tyndale House is strictly a publisher of Bibles and other Christian materials and is primarily owned by the nonprofit Tyndale House Foundation. The foundation provides grants to help meet the physical and spiritual needs of people around the world. In its opinion accompanying a preliminary injunction order in Tyndale House Publishers v. Sebelius, the court wrote that “the beliefs of Tyndale and its owners are indistinguishable. ... Christian principles, prayer and activities are pervasive at Tyndale, and the company’s ownership structure is designed to ensure that it never strays from its faithoriented mission. “The court has no reason to doubt, moreover, that Tyndale’s religious objection to providing insurance coverage for certain contraceptives reflects the beliefs of Tyndale’s owners,” the court continued. “Nor is there any dispute that Tyndale’s primary owner, [Tyndale House] Foundation, can ‘exercise religion’ in its own right, given that it is a nonprofit religious organization; indeed, the case law is replete with examples of such organizations asserting cognizable free exercise and RFRA [Religious Freedom Restoration Act] challenges.” Meanwhile, an attorney for the Green family, which owns the Oklahoma-based Hobby Lobby and Mardel, said the chains could avoid fines for several months. Starting Jan. 1, when the new healthcare plan was to take effect, Hobby Lobby and Mardel were to face fines of up to $1.3 million daily for defying the U.S. Department of Health and Human Services’ abortion-pill mandate, a regulation under the Affordable Care Act (aka Obamacare). However, Peter Dobelbower, an attorney and vice president for Hobby Lobby, said in a Jan. 10 statement that that the effective date had been postponed, but he didn’t elaborate. “Hobby Lobby discovered a way

to shift the plan year for its employee health insurance, thus postponing the effective date of the mandate for several months,” Dobelbower said. “Hobby Lobby does not provide coverage for abortioninducing drugs in its healthcare plan. Hobby Lobby will continue to vigorously defend its religious liberty and oppose the mandate and any penalties.” In December, U.S. Supreme Court Justice Sonia Sotomayor denied the request by Hobby Lobby and Mardel for

an injunction while the case is pending, saying the stores did not meet the legal standard for blocking the requirement on an emergency basis. However, she said, the companies may still challenge the regulations in the lower courts. In November, U.S. District Judge Joe Heaton said that although churches and other religious organizations had been granted constitutional protection from the abortion mandate, “Hobby Lobby and Mardel are not religious organizations.”

Hobby Lobby eventually could still face fines, despite for-profit organizations having a record of nine wins and five losses in federal court against the mandate, according to a tally by the Becket Fund for Religious Liberty, which is representing the chain. Hobby Lobby—the largest business to sue the federal government on the issue— is among the five for-profits to have lost in court. So far, each of the nine victories has been limited to the businesses that sued, although if those wins stand on appeal, they could cover Hobby Lobby, Becket Fund said.


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By Leslie Santamaria

Books & bibles

Reconsidering the complexity of C.S. Lewis Leading theologian-educator offers new biography upon the 50th anniversary of the apologist’s death

all of Lewis’ writings in their Due to the fame of the order of composition. After “Chronicles of Narengaging the primary texts nia” movies, C.S. Lewis for 15 months, he studied is known to many as a secondary literature about best-selling novelist, but Lewis, his friends and their he was much more than world, as well as unpubthat. In a new biography of the apologist, Oxford lished materials related don and literary critic, to the author, much of it Alister McGrath seeks housed at Oxford. primarily to understand With its 400 pages Lewis’ ideas and their exdivided into five parts— Prelude, Oxford, Narnia, pression in his writings. Cambridge and Afterlife— McGrath—a profesthe biography examines sor at King’s College LonLewis’ childhood, athedon and head of its Center for Theology, Religion istic teen years, Oxford and Culture—addresses TITLE: C.S. Lewis—A Life: and Cambridge tenures, this complex man in C.S. conversions to theism and Eccentric Genius. Reluctant Prophet. Lewis—A Life: EccenChristianity, marriage and the long-lasting effects of tric Genius. Reluctant AUTHOR: Alister McGrath his work. Prophet, which releases PUBLISHER: Tyndale House Publishers McGrath offers observathis month from Tyndale House Publishers and ISBN: 978-1-414-33935-1 tions on Lewis’ friendship marks the 50th anniver- PRICE: $24.99 with J.R.R. Tolkien as well. He describes Lewis as a “litsary of Lewis’ death. RELEASE DATE: March A distinguishing erary midwife” to Tolkien’s characteristic is the “The Lord of the Rings” sebook’s framework. Lewis’ letters are anries, quoting Tolkien, who said the trilogy would never have been completed had it not notated and cross-referenced by Walter been for Lewis’ encouragement. Hooper in Collected Letters (Zondervan), Similarly, writes McGrath, Tolkien was a and McGrath explains the letters, offering type of spiritual midwife for Lewis, removnew insights into Lewis. McGrath’s research began with reading lewis, page 18

Uncovering the Holy Spirit’s ‘Hebraic roots’ A rabbi in Jerusalem once told evangelist Perry Stone that high priests who entered the Holy of Holies in biblical times spoke to God in a heavenly language. This launched the best-selling author into a deep study of the Holy Spirit, including little-known details of how the Spirit worked in Old Testament times. Director of the international outreach Voice of Evangelism, Stone used his research to write The Code of the Holy Spirit: Uncovering the Hebraic Roots and Historic Presence of the Holy Spirit (978-1-621-36261-6, $16.99), which Charisma House releases March 5. The Code of the Holy Spirit closely examines the Scriptures, including the Greek and Hebrew meanings of the text, to help readers understand not only who the Spirit is, but also how He works in and through believers.

Stone begins by discussing God’s triune nature. He also shares nine lessons he believes the Holy Spirit has taught him, including, “You must pray continually in the Spirit.” In addition, he includes a chapter of FAQs with questions such as, “Is there a difference between being ‘filled’ with the Spirit and being ‘baptized’ with the Spirit?” He writes that speaking in tongues “accompanies the initial filling of the Spirit” and concludes with a chapter on how to receive the baptism of the Spirit based on his witnessing more than 74,000 believers receive this baptism. Stone encourages readers to study the Spirit in great detail and to listen open-mindedly to the testimonies of “believers who have received the Spirit.” For more information, visit www. charismahouseb2b.com. To order, call Charisma House at 800-283-8494.

bookbeat Pastor and Bible study coauthor Chad Norris tells of his encounters with the Holy Spirit in Signs, Wonders and a Baptist Preacher: How Jesus Flipped My World Upside Down. Using humor and candor, Norris recounts his bouts with depression and panic attacks before Jesus intervened. He encourages readers to be open to the supernatural and to doing the great things Jesus said believers would do. Releasing this month from Chosen/Baker Publishing Group, this softcover book retails for $12.99. The founder of the Two Futures Project, a movement of Christians for nuclear threat reduction, author Tyler Wigg-Stevenson has written The World Is Not Ours to Save: Finding the Freedom to do Good. Part One addresses the limits of activism, while Part Two explains the Christian’s true calling—to passionately pursue the kingdom of peace as described by the prophet Micah. This $16 softcover book releases this month from Likewise, an imprint of InterVarsity Press. Emmy Award-winner and former NBC journalist Jack Perkins pens his spiritual memoir in Finding Moosewood, Finding God: What Happened When a TV Newsman Abandoned His Career for Life on an Island. After more than 40 years in the media, Perkins and his wife retired to a rustic cabin where he experienced a spiritual awakening. In his book, he recounts highlights of his career, the cabin building and his unfolding faith. Zondervan releases this hardcover for $22.99 this month. Debbie Morris, pastor of women’s ministry at Gateway Church in Dallas/Fort Worth and wife of pastor-author Robert Morris, invites women to learn the true meaning of being blessed in The Blessed Woman: Learning About Grace From the Women of the Bible (softcover, $14.99). Drawing from her own stories and those of women in Scripture, Morris addresses issues such as femininity, finding purpose, worship and waiting. Releasing from WaterBrook Press this month, the book includes a study guide with a leader’s guide available online.

In Love No Matter What: When Your Kids Make Decisions You Don’t Agree With (softcover, $15.99), author and speaker Brenda Garrison, uses family stories—her own and others—to discuss how to respond to children who make choices their parents believe are wrong. Garrison provides practical tips for modeling God’s parenting style and understanding where the responsibilities lie. The book concludes with questions for reflection and discussion and releases this month from Thomas Nelson. Jeff Shinabarger explains how things can be improved for people in need in More or Less: Choosing a Lifestyle of Excessive Generosity (softcover, $17.99). Creative director of the Catalyst conference and founder of Plywood People, an innovative community helping others through sustainable solutions, Shinabarger shows how to resist a culture that exaggerates what is enough and how living on less makes way for giving more. David C Cook releases More or Less this month.

To Walk or Stay: Trusting God Through Shattered Hopes and Suffocating Fears is Lara Williams’ true story of marital crisis and path to victory. Williams tells how, following the devastating discovery of her husband’s sexual addictions, she learned to live by faith in spite of her circumstances. Christian Focus Publications releases To Walk or Stay ($12.99) this month. The book also includes study questions for use in small groups. Best-selling author Ted Kluck and DoveAward-nominated recording artist Ronnie Martin share their own doubts and mistakes in Finding God in the Dark (Bethany House/Baker Publishing Group) to encourage believers facing loss and disappointment. Drawing from Scripture, their own lives and the stories of others, they examine topics including unbelief, idolatry, self-sufficiency and God’s faithfulness. Retailing for $12.99, the softcover book releases this month.


CBA Bestselling Books and Their inspiring Companion Bibles

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God Guy Bible Vintage Brown, Grunge Tree Design 978-0-8007-2016-2 • $44.99

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close up // Dennis Mansfield Latest project: Beautiful Nate (978-1-451-67851-2, $21.99, Howard Books, March).

have as His kids. How Nate chose to act as an adult no longer reflected on my value and self worth.

Why did you choose to write your family’s story of losing your son Nate when he was 27? My goal in writing Beautiful

Could you explain what you mean by “child-centeredness” and “fear-based parenting”? Being “child-centered” focuses parents’ attention on their kids in an un-

Nate is to encourage families and individuals that even when we do everything right in raising our children, things can often turn out very wrong. Having been so close to the child-rearing 1-2-3s of evangelical Christianity for a decade, my bride and I ended up ultimately realizing that much of what we did was done as child-centered, fear-based parents—and these behaviors did not work. In an ironic twist we may have ultimately succeeded in our unintended goal: raising children—when what was needed was to raise adults.

healthy way. We treat our children as though their wants and needs trump the collective needs and desires of the family. The child becomes the center of the family, receiving undue attention with an ongoing overblown sense of self-importance. Child-centered parenting often creates selfish teenagers—and a world of hurt on the horizon. “Fear-based parenting” acts in opposition to faith. Parents who are fear-based construct scenarios of deep distress and pain before anything could ever even happen to their children. Parents create fear within their children by trying to overly protect them from the difficult things of life. This childhood fear can often manifest itself as an unusual interest by the child in the underbelly of life—things they were told to stay away from. In the end, the opposite is often achieved. What do you mean by “performance-based faith”? Since the early 1970s, evangelical Christianity has inadvertently created a competitive environment of parenting within the body of Christ. Our Christian subculture has created a series of opportunities which feed into this competitiveness: memorization programs, Christian schools and homeschooling end up pitting kids against one another, allowing statuscraving parents the false sense of security that their child is growing in their faith simply because they may be scoring well on scriptural tests.

You fought for traditional family values for many years. What did you do in that regard and with whom did you work? Having been involved in

California politics since 1978, I have experience as a lobbyist, campaign manager, candidate, businessman and legislative chief of staff. In 1990 I was honored to become the founder and executive director of Focus on the Family’s Family Policy Council (FPC) in Boise, Idaho…FPCs are located in state capitols across the United States. It was my duty to develop a two-pronged approach to influencing pro-family public policy: 1. Develop legislation and 2. Influence public opinion. How did your experience as Nate’s father change your view of parenting? Nate was an explorer as a little boy. I was unendingly cautious of his explo-

rations. As a young, cocky father who had intentionally studied many of the Christian child-rearing books, I thought I had all the strong and safe answers. In time, as Nate grappled and grew into adolescence, I was worn thin and began to wonder if I even knew the questions! By his 20s, Nate helped me learn that he was going to do what he wanted to do—legal or otherwise—and it was fully his decision to do so. Hard as that was to experience, it more accurately reflected the freedom that the Lord allows us to

BibleBeat

source during their pivotal college years. The Bible includes 222 school-year devotions with a storytelling approach, a practical reading plan for the school year, a quick-start guide that shows students how to

Zondervan aims to meet the needs of college students with the NIV College

Devotional Bible, on sale in stores the middle of last month. Available in hardcover for $34.99 and navy/red Italian Duo-Tone for $49.99, the college edition aims to help students deepen their walk with Christ and find God’s Word as their most important

Why is the question, “Do you really want to raise children?” important to consider?

A friend asked me an important question at a key time in my raising of Nate: “Do you really want to raise a good child?” Of course I was surprised by his question, the girth of which involved more than I suspected. “Yes” was my Sunday school answer. He ripped into me. “No, we shouldn’t want to raise good children or bad children, for that matter. c l o s e u p, p a g e 1 8

get the most out of reading the Bible and a subject index. Homeschoolers

are a key audience for the Christian market, and Zondervan is appealing to that demographic

with the NIV Homeschool Mom’s Bible, in stores March 12. Its devotions aim to encourage and strengthen mothers who educate their children at home. Available in hardcover for $34.99 and hot pink Italian Duo-Tone for $49.99, the Bible includes a full year’s worth of devotions written by a homeschooler for homeschoolers. b i b l e b e at, p a g e 1 6

Amazon.com Bestseller in Children’s Inspirational

What if when you most needed help, a blue bear appeared with a note from God? Chester Blue is a very special stuffed bear. He is a source of understanding, courage, and a family-bonding agent. But most importantly a messenger from God. –Sandra, Amazon.com A journey of miracles, hope, and trust that will stay with you long after. -S. Larsen, Barnes&Noble.com I don’t know how anyone can read this book without feeling blessed. - Judy, Amazon.com

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eggy Joyce Ruth teams up with her daughter Angelia Ruth Schum to guide readers through a personal study of God’s promise of protection, provision, and blessings for mothers to speak over the family.

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ISBN: 978-1-62136-299-9 Price: US $15.99 Release April 2, 2013

ased on John Eckhardt’s best-selling book Prayers That Rout Demons, this daily guide inspires women and gives them understanding and wisdom to actively confront demonic strongholds through daily prayer.

These releases are e xcellent gift ideas

for Mother’s Day and other special occasions ORDER TODAY! BA13M4CR | 11563

1-800-283-8494 | www.charismahouseb2b.com Contact your representative for special programs, discounts, and offers.


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FICTION FILE

A film version of the story releases in theaters April 19. How did you end up working on the novelization?

my name for this project. That’s always gratifying to hear. I’m delighted Cook ended up publishing Home Run.

In December 2011, I got a call from Don Pape, vice president of trade publishing at David C Cook. He and I have worked together since his time at WaterBrook Press. He said they were bidding on an exciting project and thought of me for it. Later I discovered that a couple of publishers had suggested

With a novel, I start from scratch with my own ideas and characters and story lines. With a novelization, I’m working off a script that’s already been written. My job is to flesh out the story and put it into a novel form. I strive to get to the heart of the story and accentuate what’s already there in the script.

ASK THE AUTHOR Travis Thrasher LATEST PROJECT: Home Run (9780-781-40838-7, $14.99, March). PUBLISHER: David C Cook. What is the premise of Home Run?

A professional ball player with a substance abuse problem is forced into rehab in his hometown, finding new hope when he gets honest about his checkered past and takes on coaching duties for a misfit Little League team.

How was writing a film novelization different than writing a novel from scratch?

How did you collaborate with the

film team?

The entire process has really been remarkable. I feel like the Home Run team adopted me in January of 2012. I’ve been a part of their family ever since. The first thing I did was to meet with the producers at a Celebrate Recovery event. Carol Mathews [executive producer and producer] and Micah Barnard [associate producer] wanted me to see what Celebrate Recovery was all about as well as connecting with them. I got to hear Carol’s heart and vision for the project. She gave me a ton of creative license with the story, which was good to have. She also remained in touch via email and phone as I worked on the novel. What is Celebrate Recovery?

Celebrate Recovery [CR] is a program designed to help those struggling with hurts, hang-ups and habits by showing them the loving power of Jesus Christ through the recovery process. The thing with CR is that it’s for everybody—I don’t know anybody fiction file , p a g e 1 8

  b i b l e b e a t , from 14 Thomas Nelson is offering two portablesize Bibles each in King James and New King James versions. The KJV Check book Bible includes in-text subject headings, self-pronouncing text and the words of Christ in red, and the NKJV Checkbook Bible features in-text chapter headings, translation and textual footnotes and the words of Christ in red. The publisher has sold more than 900,000 checkbook Bibles. Releasing this month, the Bibles come in turquoise or Forget-Me-Not blue, and each retails for $29.99. Holman Bible Publishers’ KJV Compact UltraThin Bible  brings the King James Version to readers in three bindings, mahogany, pink/brown and blue/taupe, each retailing for $24.99. Features include four full-color maps, a presentation page and a two-piece, diecut gift box. The simulated-leather editions are available this month from B&H Publishing Group.

Don VerHulst, MD, motivates readers with timeless health principles from the Bible that are easy to put into practice. ISBN: 978-1-62136-209-8 | Price: $11.99 Release March 5, 2013

New York Times best-selling author Dr. Don Colbert gives you medical information and practical insight on ways to lose stubborn belly fat and keep it off for life. ISBN: 978-1-62136-044-5 | Price: $12.99 Release April 2, 2013

ORDER TODAY! 1-800-283-8494 |

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C o n t a c t y o u r re p re s e n t a t i v e f o r s p e c i a l p ro g r a m s , d i s c o u n t s , a n d o ff e r s BA13M2CR

Facebook.com/CharismaHouse Twitter.com/CharismaHouse

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Tyndale House Publishers continues to market its top study Bible with the Life Application Study Bible, Personal Size, TuTone in a brown/ tan color combination, releasing March 1. Feature the New Living Translation, it features nearly 10,000 Life Application notes and features to help readers apply God’s truth to daily life. The leather edition retails for $59.99.


PB ISBN: 9781622307623 US:$15.99

PB ISBN: 9781624199158 US:$14.99

PB ISBN: 9781619961265 US:$10.99

Samuel D. Faircloth

The author is a 78-year-old individual who has witnessed the steady, unrelenting downward spiral of society because it rejects God’s instructions. He underscores the ills that have led this nation to the brink. He contends this digression, if not repented of, will undermine the progress the nation has made in the last 200 years. Yet 2 Chronicles 2:14 gives us hope!

The task of church planting requires the wisdom of a practitioner and the logic of a strategist. The author emphasizes that the primary goal of missions constitutes planting churches, which in turn are able to reproduce themselves. By using the proven management method Program Evaluation and Review Technique (PERT), the author outlines each step needed to accomplish that goal. Over sixty charts illustrate his principles and directives.

PB ISBN: 9781622302567 US:$27.99

Shirley J. Vaughn, D. Min.

I have written a book called God’s March to the New Jerusalem. It is an easy to read reference book that is written in chronological order. It helps you to understand the Bible and current events. When you read this book, you will understand the Bible in a matter of weeks instead of years. For more information please visit www.godsmarch.com.

James Walker

2012 CHRISTIAN CHOICE BOOK AWARD WINNER. Jessica’s father tells the true story of his family, who found themselves with an extraordinary crisis when their baby developed a mysterious affliction and was left severely handicapped. Jim relates the ups and downs of the experience in his clear and passionate style, you will ride the roller coaster of tragedy, love, hope, and faith and emerge touched and inspired. PB ISBN: 9781625092588 US:$17.99

PB ISBN: 9781622303946 US:$15.99

“The land” has a significant role from Genesis 1 through Revelation 22 in the unfolding of God’s plan for mankind. The author traces that plan from creation to the fall, from the fall through the nation of Israel, from the nation of Israel to Jesus Christ and from Jesus Christ to the consummation of all things in the New Heaven and the New Earth.

PB ISBN: 9781624194689 US:$15.99

John Tock

PB ISBN: 9781597818988 US:$15.99

Dale E. Yoder

Come join Akeem on his journey as he holds fast to his dream of becoming a tradesman canoeing up and down the river, and learns a few faith lessons along the way. AKEEM is the first in a series of three books filled with exciting adventure and insight into God and His ways. The entire book set includes: Akeem; Akeem the Incredible Journey; Akeem the Great Adventure. PB ISBN: 9781622305889 US:$14.99

Tracee Newman

Ronald H. Wean

Michael and Donna Martin

Sherry Stahl

“This book is a refreshing twist on a serious problem taking place in many churches. The good news of this book is that God transforms traumatized churches from just surviving church trauma, to thriving from it, through the Traumatized One. With commentary interspersed throughout the structure of a 3 Act Drama, readers see the journey towards a safe, healthy, and faithful congregation unfold and are moved to begin the same healing conversations.”

2012 CHRISTIAN CHOICE BOOK AWARD WINNER. Dancing with Death illustrates the power of faith, hope, love, Christian friends, and family. The authors’ details are gripping. The Martin’s bravely make themselves vulnerable to their audience, even including such questions as, “God, don’t you think we’ve been through enough?” It’s a question we all ask in our minds but are usually too intimidated to say aloud.

Inside this Devotional/Workbook you’ll find exciting biblical examples of how God provides Water In the Desert. Come join author Sherry Stahl in a journey through scripture and selfdiscovery that will lead you into victory! Travelling the Desert road you can reach your destination refreshed and rehydrated, ready to let those streams of living water flow out of you!


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  f i c t i o n f i l e , from 16 out there who doesn’t struggle with something in their life. The amazing thing about this program is that it’s such a safe and supportive environment. The people I’ve met in this program are some of the most inspiring people I’ve ever met in life. In the beginning, the main character, Cory Brand, exhibits extremely destructive behaviors. How will readers be able to relate to him?

I think Cory Brand is a very relatable character. Yes, he has destructive habits, but he’s also very likable. He’s a sports star—that’s all he’s known his whole life. But he comes from a small town where he experienced what everybody does—falling in love, dreaming big, having growing pains. Cory deals with his struggles by using humor; ultimately this is masking the pain and hurt he hides deep down. What is one of your favorite scenes?

There are quite a few, and they all come from the great script I was given. I think one of the most impactful is the scene where Karen, Cory’s sister-in-law, gives her tes-

  c l o s e u p , from 14 We should want to raise adults.” Balance is the key to everything. You write about several things you’ve learned since Nate’s death. What is one of the most important lessons you’d like our readers to grasp? One of the most im-

portant lessons I’d like readers to embrace is this: If there is breath, there is hope. I

timony. I love what she says. The actress portraying her in the movie, Nicole Leigh, did a fabulous job, just like everybody else. Did something in particular about the story resonate with you?

If there’s one common theme in all the novels I’ve written, it’s been the theme of redemption and second chances. There’s a line when Cory Brand first gets into recovery where everybody is sharing what they’re struggling with, and he says his agent is trying to be funny. I thought to myself, I so get this guy, dealing with the hurt through humor. I loved the fact that everybody in this story is broken, yet they’re choosing to deal with their hurts in a different way than our star baseball player. What is the message of the book?

Freedom is possible for anybody. Anybody. Who would enjoy Home Run?

I think anyone who loves a powerful story about redemption will love Home Run, both the book and the movie.

ECPA Fiction Top 10 1. The Harbinger, Jonathan Cahn

prayed for Nate, I walked with Nate, my family and I hoped for Nate when he had almost given up hope on himself. We lived with a son (and brother) who tested us at every turn. And as long as he was alive, we never gave up hope for him and in him. At the point of his death, we looked to the Lord, saw breath inside ourselves and realized that hope was still alive for us, though Nate was now in heaven.

Magnificent Malevolence, Derek Wilson (Lion/Kregel Publications) One Glorious Ambition, Jane Kirkpatrick (WaterBrook Press) Past Darkness, Laurel Woiwode (Crossway) Roses Have Thorns, Sandra Byrd (Howard Books) Sinners and the Sea, Rebecca Kanner (Howard Books) Stress Test, Richard L. Mabry, M.D. (Thomas Nelson) Surrendered Love, Laura V. Hilton (Whitaker House) Sweet Sanctuary, Kim Vogel Sawyer (Bethany House/Baker Publishing Group) Take a Chance on Me, Susan May Warren (Tyndale House Publishers) The Color of Hope, Kim Cash Tate (Thomas Nelson) The Dance, Dan Walsh and Gary Smalley (Revell/Baker Publishing Group) The Gate, Dann A. Stouten (Revell/ Baker Publishing Group) The Heart of Stone, Sherry Kyle (Abingdon Press) The Hope of Spring, Wanda E. Brunstetter (Barbour Publishing) The Message on the Quilt, Stephanie Grace Whitson (Barbour Publishing) Though My Heart Is Torn, Joanne Bischof (Multnomah Books)

(FrontLine/Charisma House Book Group) 2. Cross Roads, William P. Young (FaithWords/Hachette Book Group) 3. The Bridge, Karen Kingsbury (Howard Books) 4. Full Disclosure, Dee Henderson (Bethany House/Baker Publishing Group) 5. The Shack, William P. Young (Windblown Media/Hachette Book Group) 6. Redeeming Love, Francine Rivers (Multnomah Books) 7. A Patchwork Christmas, Judith Miller, Nancy Moser and Stephanie Grace Whitson (Barbour Publishing) 8. The Bridesmaid, Beverly Lewis (Bethany House/Baker Publishing Group) 9. Tidewater Inn, Colleen Coble (Thomas Nelson) 10. Coming Home, Kingsbury (Zondervan) The ECPA list is compiled from sales of Christian books in hundreds of Christian retail outlets nationwide, collected using Pubtrack Christian (www.ptchristian.com). February best-sellers are for the five-week cycle ending Jan. 12, 2013. All rights reserved. © 2013 ECPA. www.ecpa.org.

New Fiction in April

A Season of Mysteries, Rusty Whitener (Kregel Publications) Daughter of Jerusalem, Joan Wolf (Worthy Publishing) Deceptions of Angels, Amelia Glynn (Nail Prints Press)

  l e w i s , from 12

What should Christian retailers know about Beautiful Nate? This is a book about

hope, even though the source of the book stems from a very painful set of personal experiences. The story line involves the death of my precious son and yet it more accurately reflects the losses endured by others in their own lives—and provides hope for them to navigate through the troubled waters of their own lives.

ing “the final obstacle that stood in Lewis’s path to his rediscovery of the Christian faith.” McGrath is the first to date Lewis’ conversion to 1931 rather than 1930, based in part on Lewis’ letters. To order the new biography, call Tyndale House Publishers at 800-323-9400 or visit www.tyndalebooksellers.com.

Praying God’s God’s Word Word for for Your Your Life Life Praying gives women women the the direction direction and and gives Scripture they they need need to to bring bring purpose purpose Scripture and power power to to their their prayers. prayers. and A Thief in the Night, Prophey Series

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Popular author and speaker PA U L D AV I D T R I P P pulls back the curtain on our culture’s obsession with pleasure as well as our own struggles with sex and money. Tripp gives practical guidance on finding true joy and enduring satisfaction so that Christians can learn to live free in a world gone mad.

Visit crossway.org or call 1-800-323-3890 for more information. Sex and Money is coming in April 2013 978-1-4335-3649-6 // $22.99


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E NTE RTAI N M E Nt

By Eric Tiansay & Christine D. Johnson

DVD

Appealing to youth skate culture, ‘Foolishness’ reveals the transforming power of the gospel.

Skate legends reach new heights as ‘fools for Christ’

Brian ‘Head’ Welch says ‘Foolishness’ DVD is ‘about real faith presented in a very cool way’ As teenagers, skateboarding legends Brian Sumner and Christian Hosoi helped shape a culture, reaching amazing heights and breaking numerous records in the sport. Sumner and Hosoi said they were also “fools” until they traded in their destructive habits to become “fools for Christ.” Armed with biblical teachings,

stirring testimony and authentic, streetlevel insight, the two have joined forces in Foolishness, which “takes viewers on a skateboarding thrill ride, offering a vibrant new way to connect with God’s Word as some of the world’s best skaters display their skills and declare eternal truths from the Bible.” The title of the DVD comes from 1

Cor. 1:18: “For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God” (NIV). Produced by SkateBible and distributed by EchoLight Studios, Foolishness (8-46041-092792, $9.98), which will be released March 5, aims to “help young people be as fearless in their faith as they are at the skate park.” “Foolishness is the fullest 60-minute gospel word I’ve heard,” said best-selling author and pastor John Piper. Brian “Head” Welch, former guitarist and co-founder of the rock band Korn, agreed. “Foolishness is a movie about real faith presented in a very cool way,” said Welch, author of Save Me From Myself. Alistair Begg, author and pastor, said he was “stirred by the stories of the transforming power of Christ.” “It deserves to be widely distributed and viewed,” he said. Besides Sumner and Hosoi, skaters featured include Jay Haizlip, Shawn Mendoli, Steve Caballero, Anthony Carney and Richard Muldar. “Foolishness is a daily devotional,” Sumner said. “It’s a witness tool. It’s an exciting, artfully made skate video featuring some of the biggest names in professional skateboarding—men now living as dedicated servants of the Lord.” For more information and to watch a video trailer, visit www.echolight.com/ foolishness.

M eet th e Artist Audio Adrenaline

Audio Adrenaline—known as Audio A—is back, but in a new form. Kevin Max is now leading from the front where Mark Stuart was before he suffered a vocal setback. Fair Trade Services releases the album Kings & Queens (7-36211-60489-7, $11.99, Provident Distribution) on March 12. Felicia Abraham visited with band members to talk about the new project.

Your last concert was about five years ago, so what brought the band together again? Will McGinniss: Mark, my partner in crime, and I, we’ve been in a band for a long time. … He had some trouble with his voice, and so as a band, we made the decision together to come off the road. That was 2007. We wanted

to just give him time to see if his voice could come back or what God was going to do with him, and then we also just thought maybe God was just taking us each individually to some different things. And so we kind of stepped out of the Audio Adrenaline touring world and just plugged into our local church again. We were digging into our families. We’d been on the road for 15, 17 years straight and just were seeking God’s will for our lives. Mark and I specifically plugged into an orphan work in Haiti called Hands and Feet Project. … Just recently some friends of ours in Nashville who we’ve known for years—they’ve managed the Newsboys and other bands and artists in Nashville—they’re just really impressed with the way Audio Adrenaline kind of carried themselves and our work and our ministry and the brand of Audio A, and they came to us with the idea of getting Audio back out there.

How does your new album tie in with the Hands and Feet Project?

for the kids of Haiti at our orphanages. We don’t really like orphanage, that term is kind of a negative term. We call our place down there a village. … We have two locations down there. There’s 100 kids we’re caring for. … It’s really why we got back on the road, why I would go to my family and say, “Hey, I really think I need to be back out there using this platform for something larger than just music or playing my bass or whatever.“ It was these kids. … Thematically the new one is about the least of these and all of the things that we stood for back before we came off the road. We were about the underdog, the person who didn’t think that they could do great things. Max: There’s a redemption story here with us and with me, and putting this thing together. God has obviously orchestrated it. … On the record, there’s a lot of different themes. … There’s themes of redemption about listening and being patient and letting God work through you. It’s definitely kind of an underdog record, but it’s hopefully going to be a contender. Stuart: Net proceeds from the record are going to build more orphanages.

McGinniss: The new single is called “Kings & Queens,” and really it was written

For more information about the work, see www.handsandfeetproject.org.

new RELEASES

Changing thousands: Ordinary People, a follow-up to Faith Like Potatoes, the story of Angus Buchan, an African farmer who became an author and evangelist. To be released March 19 by Sony Pictures Home Entertainment and distributed by Provident Distribution, the film tells the story of three troubled men in desperate need of faith who find themselves on a transformational journey to a gathering of a Mighty Men Conference led by Buchan. Rated PG-13 for some violent content, the 115-minute drama retails for $22.99. Solely for God: In the second film of her “True Beauty: Finding Your Identity in Jesus” series, Lisa Chan—wife of best-selling author and pastor Francis Chan—explores a way of life that is full of contentedness and joy. In Deny Yourself, Chan inspires Christians to let go of the lies that keep them trapped in bondage to earthly accomplishments. The 20-minute DVD, which retails for $14.99 and can be used for small groups or individual study, releases this month from David C Cook and Flannel. Secrets revealed: In Secrets in the Snow, six familiar strangers are the only students remaining at school as the conditions outside worsen and doors to the school are locked. An impromptu talent show and feast ensue, when a knock from outside brings a whole new element to the evening. Wills are tested, friendships are created, and secrets are revealed as the students realize they must rely on each other to make it through the stormy night. Released last month, the 88-minute, Dove Foundation-approved film retails for $19.95 and is distributed by Bridgestone Multimedia Group. Down-home gospel: Produced by Jay DeMarcus (member of Rascal Flatts), Wayne Haun and Ed Cash, Love Is Stronger showcases the rich voice of GRAMMY- and Dove Award-winning artist Jason Crabb. This sophomore studio solo recording delivers messages of comfort through the love of Christ that conquers all. Gaither Music Group (EMI CMG Distribution) releases March 12. New label: New Artist of the Year nominee at the 2012 GMA Dove Awards, Beyond the Ashes offers its new album Stow Town Records (Provident Distribution). Releasing March 5, Living in the Moment features new lead singer Dustin Doyle and is produced by Wayne Haun. The release will be supported by coast-to-coast touring.


DON’T MISS THESE SPRING NEW RELEASES

9781426748608 | $15.99 March 2013

9781426743375 | $13.99 February 2013

9781426751097 | $17.99 February 2013

9781426744198 | $10.99 February 2013

9781426755927 | $14.99 April 2013

9781426758799 | $14.99 April 2013

To learn more about Abingdon Press books, please visit AbingdonPress.com or call 800.251.3320


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by th e book / / Love & Mar r iage

Helping couples become ‘relationally wiser’

Publishers of love and marriage books ‘speak life, truth and hope’ into relationships BY KEN WALKER

love & marriage

Harvest House

Siloam

W

hile societal attitudes towards love and marriage may be shifting, the category remains one of the strongest in the Christian products industry. However, cultural debates don’t drive interest in this topic as much as the number of hurting people in society, said Lawrence Kimbrough, who edits Christian Living materials for B&H Publishing Group. “In no other publishing category do we have the opportunity to counteract this much personal pain or to cultivate this much personal joy than by speaking life, truth and hope into people’s marriages,” Kimbrough said. B&H Books released the second edition of its best-selling The Love Dare in January—now with a free online marriage evaluation, new preface and reader testimonials—and will follow May 1 with the Love Dare Day by Day devotional. Associated with the film Fireproof, The Love Dare by movie-making brothers Stephen and Alex Kendrick has sold 5 million copies. Kenneth Petersen, vice president and editor in chief of WaterBrook Multnomah Publishing Group, said the central role of marriage in relation to theology, spiritual life and the church makes the subject extremely important. “There is always interest in new approaches and new ways of thinking about marriage,” said Petersen, whose house will release Shaunti Feldhahn’s The Seven Secrets of Happy Marriages this coming December, with new editions of her For Women Only and For Men Only releasing this month. Continuing interest in such titles demonstrates that concern about cultivating a quality marriage has increased, perhaps due to fears about the economy and culture, said Byron Williamson, president and CEO of Worthy Publishing. “It may be that all the craziness in culture drives Christians to be even more vigilant about marriage,” Williamson said. “My visits with younger people suggest that they have greater caution than past generations about committing to marriage because they are determined to be successful when they do walk down the aisle.”

AN ‘UNCHANGING’ MESSAGE

Worthy Publishing

Zondervan

While many say that marriage material doesn’t represent a significant trend, Aaron Dillon, publicist at Harvest House Publishers, thinks it is still a growth area because of questions that are surfacing as a modern generation matures. “Men and women are marrying later in life, which raises a whole host of new questions and issues to address,” Aaron Dillon said. “[Yet] there is always an audience that supports traditional marriage values and those who see how things like divorce affecting families will want resources supporting those values.” In February, Harvest House released One Minute Devotions for Couples and an updated edition of Romancing Your Husband. “Our love and marriage books are based on biblical truths and teachings, which are unchanging,” Dillon said. Barry Russell of Beacon Hill Press of Kansas City agrees with the need for consistency, but also said publishers must address societal changes. On April 1, Beacon Hill plans to release a revised edition of the 2003 title 10 Lifesaving Principles for Women in Difficult Marriages by marriage and family therapist Karla Downing. “It appears that more families and marriages are in trouble than ever before,” said Russell, Beacon Hill’s chief marketing officer. “Trends in a society that affect marriages or views of marriage must be dealt with openly and honestly from a Christian perspective.” That is the purpose of Stephen Arterburn’s forthcoming title, The 7 Minute Marriage Solution, to release May 21 from Worthy Publishing. The best-selling author and host of the “New Life Live” radio program plans to use the book as the centerpiece of a campaign aiming to turn around the divorce rate among Christian couples.

The theme of addressing relational problems also runs through many recent or upcoming releases such as Altared (WaterBrook Press, September 2012), the story of a formerly awestruck couple who ultimately decided not to marry; Married But Lonely (Siloam/ Charisma House Book Group, February), which features therapist David E. Clarke’s reviews of ways for wives to move their husbands towards relational intimacy; and Leslie Vernick’s The Emotionally Destructive Marriage (WaterBrook, October), a follow-up to her 2007 title on destructive relationships. The reality of marital discord is also spotlighted in: Fight Your Way to a Better Marriage by Greg Smalley (Howard Books, November 2012); The Good Fight by Les and Leslie Parrott (Worthy Publishing, April 23); and He Wins, She Wins (Revell, October 2013) by Willard F. Harley Jr. In an autobiographical work, Joni and Ken: A Love Story (Zondervan, April 2), best-selling author Joni Eareckson Tada and her husband, Ken, explore the difficulties they have faced during their three-decade-long marriage. When Ken married Joni, he didn’t realize what a challenge it would be to be married to a person who is a quadriplegic. Ken found himself battling depression, and later the two also faced the diagnosis of Joni’s breast cancer.

‘RELATIONSHIPS THAT WORK’ Retailers have a prime opportunity to capitalize on the need to build a lasting, satisfying marriage, which is at the forefront of conversation for many Americans regardless of religious affiliation, said Morgan Canclini, manager of public relations for Worthy Publishing. “A title with this subject matter can easily cross over from CBA outlets into mainstream media,” Canclini said. Elizabeth George, co-author of A Couple After God’s Own Heart (Harvest House, January), thinks retailers can take a lead role in encouraging their customers to devote more time to God’s intentions for marriage. “When couples take time to read a book focused on God’s guidelines for marriage—even for just five minutes a day—they will find themselves viewing marriage differently,” George said. “Going through a book about God’s design for couples can turn a marriage around from one of frantic survival to one of fantastic success.” B&H Publishing recommends special placement of its Love Dare titles during wedding season, as well as targeted approaches to past buyers of Fireproof and other DVDs from Sherwood Pictures. Russell recommends that stores inform churches hosting marriage enrichment events about the material they stock on the subject. Tracy Danz, Zondervan’s vice president and publisher of trade books, said relationship-themed endcaps are useful any time of year. “Working on a marriage never goes out of style,” Danz said. “I believe one of the (recent) trends is less of an emphasis on ‘the perfect marriage’ and more … on ‘relationships that work,’ ” Petersen said. “Books can help couples become relationally wiser, more effective and happier together.” Still, retailers need to be cautious with inventory because platform is key in this genre, said Jennifer Leep, editorial director for Revell, a division of Baker Publishing Group. “It’s hard to break [in] completely new voices because of the trust factor when it comes to the topic of marriage,” Leep said. “It’s really required to succeed at a high level.”

  by the book: NONFICTION FOR 2013 April: Family and Parenting; May: Women; June: Audiobooks; July: Christian Living; August: Small Group Studies; September: End Times Prophecy; October: Academic and Reference; November: Auto/Biography; December: Devotionals and Prayer.


Presented in a unique narrative format, The Harbinger combines biblical prophecy with real historical facts, making for a deeply moving and intriguing read. Now The Harbinger Companion With Study Guide gives your customers insight and understanding into the events and prophetic truth that inspired The Harbinger.

The Harbinger » Over 52 consecutive weeks on the New York Times Best Seller List

» Over 50 weeks on USA Today’s Top 150 Books

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BUYER’S GUIDE // OUR PICK OF SOME OF THE LATEST GIFTS, children’s AND NICHE BOOKS

Don’t miss these new releases

Fluharty, the 48-page hardcover book offers a simple story about a boy, his parents and the wonder of creation. From the ocean to the mountains, Lucado takes kids on a journey of discovery and thanksgiving, inviting them to delight in creation’s endowed ability to illustrate and reflect the Creator’s love. With easy-to-understand language, The Boy and the Ocean teaches kids about the God whose love never ends. The book releases March 31 and retails for $17.99. Orders: Call 877-872-2871 or fax 630-682-4785.

Celebrity photographer and artist Jeremy Cowart helps readers consider the mark they are making in the world. In What’s Your Mark?, a full-color, fully illustrated softcover book from Zondervan, Cowart presents 16 compelling stories and images of people—some well-known, others not—who are making their mark on the world today. With text from the Gospel of Mark in the New International Version, What’s Your Mark? aims to point readers to the significant life question, “What mark am I making?” Orders: 800-727-1309. Best-selling author Max Lucado adds to his children’s works with The Boy and the Ocean, published by Crossway. Illustrated by T. Lively

catholic THE BIBLE PROMISE BOOK: CATHOLIC EDITION

To learn more about these and other new products, visit our wide-ranging, regularly updated Buyers’s Guide listing online at www.christianretailing.com.

retailer bio

Zonderkidz (Zondervan) hardcover, 340 pages, $14.99 978-0-31073499-4 March

children AWESOME BIBLE VERSES EVERY KID SHOULD KNOW

Barbour Publishing imitation leather, 224 pages, $5.99 978-1-62029194-8 March 1 As perennial bestsellers, Barbour’s Bible Promise Books have millions of copies in print. Now The Bible Promise Book is available in a brand-new Catholic edition, featuring a variety of translations—including the Douay-Rheims Bible, Revised Standard Version and New American Bible. With more than 100 topics—among them anger, comfort, forgiveness, hope, obedience, salvation, wisdom and worry—The Bible Promise Book offers biblical encouragement for everyday life. Orders: Call 800-852-8010 or fax 800220-5948.

Rebecca Lutzer Harvest House Publishers softcover, 112 pages, $9.99 978-0-73693938-6 March 1 Key Scripture passages are paired with cartoon-like art and kid-friendly language in Awesome Bible Verses Every Kid Should Know. Each two-page spread features a verse set in “Bible” graphic, a brief, accessible explanation and application of the passage. Adults can use the provided open-ended questions to help kids talk about their faith. Orders: 888-501-6991.

BACK BEFORE DARK Tim Shoemaker

A detour through the park leads Cooper, Gordy, Hiro and Lunk straight into a trap, and Gordy is abducted. The kidnapper, a brilliant high-school student with a bitter agenda, thinks it’s all a big game, but evil has a way of escalating. Despite police efforts, the hours tick by without a clue or a ransom call, leaving everyone fear that Gordy is gone. But Cooper still believes his cousin is alive and develops a reckless plan to rescue him, but ends up needing rescued himself. Orders: 800-727-1309.

HUMBLE HEART Amy Meyer Allen Tyndale House Publishers hardcover, 192 pages, $14.99

Who runs the store???????????

Paul Kuntz manages Arrowhead Parable Christian Store in Johnson City, N.Y. How long have you been in Christian retail? I’ve been with Arrowhead Ministries 30 years, the first seven with the camp, then 23 years in retail. Arrowhead Ministries is a life-impacting, nonprofit ministry coming alongside individuals, families and churches by providing resources, sites for ministry events, opportunities to serve, as well as camps, retreats and programs for students and those with developmental disabilities. How did you first come to Christian retail? My wife, Sue, and I joined the Arrowhead

Online Extra: Scan this QR code on your smartphone for additional content.

camping staff 30 years ago. Sue eventually began working in Arrowhead’s store, in town, located off the camp property. I gradually phased out of the camping side of our ministry and was working with senior adults and individuals with developmental disabilities as part of the outreach of Arrowhead. During that time, I was approached to take on the responsibilities of managing the store and have been actively involved in the ministry called Christian retail for the last 23 years. First job of any kind and your age at the time: I worked in a furniture warehouse for $1 an hour when I was 16.

Describe yourself in three words. Outgoing and loyal and stressed! Favorite hobbies: It is a great stress-reliever for me to cut grass and work in the garden. Favorite place: Wherever it’s warm with sand and palm trees. Pet peeve in retail: Not enough hours in the day. Mission in life: Stay in step with God. I don’t want to run ahead of Him or lag behind. Mentor or role model: A pastor-friend who has really impacted my life in the last five or six years. How can our readers pray for you? Pray for me as I try to balance the retail ministrybusiness with family and church ministry.

978-1-41438069-8 March 1 Humble Heart: A Book of Virtues is a collection of nine stories based on illustrator and author Allen’s Humble Bumbles characters, who were first introduced in her Humble Bumbles Baby Journal, one of the best-selling baby journals available. Through the stories of characters Humble Honeybee, Percy Pig, Lydia Lamb, Barnabus Bunny and their friends, children are taught virtues such as thoughtfulness, forgiveness, thankfulness and humility. Each story ends with a Scripture verse. Orders: 800-323-9400.

SECONDHAND HORSES Lauraine Snelling & Kathleen Wright Barbour Publishing softcover, 160 pages, $5.99 978-1-61626569-4 March 1 In book three of the “S.A.V.E. Squad” series, 11-year-old Sunny Martin and her best friends, the S.A.V.E. Squad, think it will be a cinch to convince Uncle Dave that the secondhand petting zoo they bought fits in great with his secondhand horse ranch. That’s their first mistake. Then Sunny must prove she’s much more than her “great ideas” that backfire at every turn. And she’s determined to prove the miniature horse is worth keeping--even though her uncle doesn’t see its value. Will she convince Uncle Dave they are up for any challenge, even when strange things start happening? Orders: Call 800-852-8010 or fax 800220-5948. Buyer’s Guide, page 26


Stock Up on

SUmmer

readS New from the top name in inspirational romantic suspense! Dee Henderson presents the untold story of Jennifer, the youngest O’Malley, in an exciting new novella with ties to both her beloved O’Malley series and her recent release, Full Disclosure, a New York Times bestseller.

#1 CBA bestselling author Leslie Gould delivers a fresh take on traditional Amish fiction with the second stand-alone romance in her solo series debut.

Jennifer: An O’Malley Love Story by Dee Henderson Hardcover; $12.99; 978-0-7642-1112-6 Ebook; $12.99; 978-1-4412-6153-3

Adoring Addie by Leslie Gould The Courtships of Lancaster County #2 Trade Paper; $14.99; 978-0-7642-1032-7 Ebook; $14.99; 978-1-4412-6138-0

AvAilAble MAy 2013

AvAilAble MAy 2013

from Bethany House!

After what Library Journal called a “fabulous [CBA] debut,” bestselling author Becky Wade delivers humor, compelling characters, and a romance to root for in her sophomore novel. Undeniably Yours by Becky Wade Trade Paper; $13.99; 978-0-7642-0975-8 Ebook; $13.99; 978-1-4412-6140-3 AvAilAble MAy 2013

A Division of Baker Publishing Group bethanyhouse.com Available from your sales rep or call Bethany House at (800) 877-2665 In Canada, contact David C. Cook Distribution at (800) 263-2664

A coming-of-age drama set in the era of Prohibition and the Great Depression from award-winning author Ann Tatlock. Sweet Mercy by Ann Tatlock Trade Paper; $14.99; 978-0-7642-1046-4 Ebook; $14.99; 978-1-4412-6149-6 AvAilAble MAy 2013


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b u y e r ’ s g u i d e , from 24 THE ACTION BIBLE HANDBOOK David C Cook hardcover, 224 pages, $17.99 978-1-43470483-2 March With vivid illustrations and kid-friendly explanations, The Action Bible Handbook: A Dictionary of People, Places and Things gives readers deeper insight into both familiar and challenging Bible words and names. Along with 700 “whos,” “wheres” and “whats,” the handbook also helps kids learn about topics such as Animals and Insects, Languages and Phrases, Plants and Trees, Places to Go, Popular People, Unnatural Disasters, and Weapons and Armor. A complete index allows readers to find the topic they’re looking for, and the handbook’s page number references tie into The Action Bible. Orders: 800-323-7543.

WHAT SHOULD I BELIEVE?

Listening to God Will Transform You

A Christ Appointed Ministry

A Light Unto My Path

978-1-62136-095-7 US $12.99

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Phil A. Smouse Barbour Publishing softcover, 256 pages, $7.99 978-1-62029195-5 March 1 In What Should I Believe?, author and illustrator Smouse gives kids ages 3 to 7 Bible-based answers to such questions as “Where did I come from?” and “Is there really a God?” covering topics including The Truth, My Heart, Born Again and Forgiven. Orders: Call 800-852-8010 or fax 800220-5948.

gifts AMAZING GRACE WIND CHIME Roman $54 0-89945-51492-6 March Women of Excellence

Come On Church! Wake Up!

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This hand-tuned wind chimes features the lyrics of the hymn “Amazing Grace” printed on the bells. Made from developed metal alloy, the chimes maintain perfect pitch and never rust. The chimes also feature Diamond Line weatherresistant wood and magnetic clappers that can “turn off ” the chime. Orders: 800-729-7662.

BUNNY BLANKIE Brownlow Gifts $16.99 7-0380004290-3 Spring

Brownlow adds to its baby blanket line with the Baby Bunny Blankie. This 100% polyester, washable blanket rolls into a bunny and unfolds into a 35-by-24-inch size. Featuring the embroidered words “Jesus Loves Me,” the blanket comes in eggshell white with a hand-tied chocolate satin ribbon. It also meets all safety standards nationwide. Orders: 800-433-7610 or www. brownlowgift.com.

HAPPY BIRTHDAY JESUS CAKE Roman $9 0-8994551571-8 March The Happy Birthday Jesus Cake from Roman encourages celebrating the true meaning of Christmas. When turned on, the candle on top illuminates and the 2-inch-high cake changes colors. Orders: 800-729-7662.

a prayer for today SCRIPTURE CARD HOLDER Brownlow Gifts $6.99 7-0380004095-4 Spring Brownlow introduces a new category for the company with six Scripture Card Holder designs, including A Prayer for Today (pictured). Each holds 31 scripture cards relevant to one of six topics: A Prayer for Today, Faith for Today, Filled with Joy, Every Day with Jesus, Promises of God or A Blessing for Today. The cards measure 3.5 inches by 2.25 inches. Each collection includes four each of the six holders for $84 wholesale. Orders: 800-433-7610 or www. brownlowgift.com.

spanish ¡ASóMBRATE! (THE CALL TO WONDER) R.C. Sproul Jr. Tyndale Español (Tyndale House Publishers softcover, 192 pages, $12.99 978-1-41437848-0 March 1 Sproul explores in depth what it means to accept Jesus’ invitation to practice a childlike faith. As a father of eight, he has observed how his own children approach every day buoyed by trust, hope and joy. Everything is an invitation to express astonishment and wonder at the great gift of life and the great Giver. The Call to Wonder is an invitation to rest in that childlike joy and peace built on a deep trust in the living God. Orders: 800-323-9400.

BIBLIA BILINGüE—VERSIóN NUEVA


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VIDA (BILINGUAL BIBLE—NEW LIFE VERSION) Barbour Publishing imitation leather, 768 pages, $9.99 978-1-62029911-1 March 1 This bilingual edition features the New Testament in the New Life Version along with its Spanish translation. With its vocabulary of around 850 words, the New Life Version helps nonnative English speakers—and even those fluent in English—to better understand difficult words through easy-to-grasp phrases. Orders: Call 800-852-8010 or fax 800220-5948.

EL CóDIGO DEL ESPíRITU SANTO (THE CODE OF THE HOLY SPIRIT) Perry Stone Casa Creación softcover, 272 pages, $10.99 978-1-62136157-2 March 5 When a rabbi told author Stone that, according to Jewish

tradition, speaking in tongues was something the high priest did in the temple’s holy of holies, the evangelist set out on a journey to discover lesser-known details concerning the Holy Spirit. In El código del Espíritu Santo, he shares his discoveries, giving insight into the Holy Spirit and how He desires to work in the believer. Orders: Call 800-283-8494.

YOUNG ADULT GUY’S LIFE APPLICATION STUDY BIBLE New Living Translation Tyndale House Publishers hardcover, $26.99 978-1-41437512-0 March 1

LAS INTRéPIDAS HIJAS DE LA BIBLIA Lee Grady Casa Creación softcover, 224 pages, $10.99 978-1-62136171-8 March 5 Looking into the lives of 22 women of the Bible, best-selling author and women’s advocate Grady shows that God enables His daughters for amazing—even seemingly impossible—exploits. He reveals the empowering gifts God gives each of His daughters such as wisdom, boldness, fruitfulness and leadership, and asserts that when women accept and use these gifts, they can live the fearless and beautiful lives of purpose. Orders: Call 800-283-8494.

This edition of the Scriptures is created for guys ages 11-14 and is based on the best-selling Life Application Study Bible. The Guy’s Life Application Study Bible helps answer the questions preteen guys may have about God and life. Orders: 800-323-9400.

THE GRAD’S GUIDE TO MONEY Matt Bell TH1NK (NavPress) hardcover, 192 pages, $14.99 978-1-61291291-2 March 1 The Grad’s Guide to Money helps young adults learn a godly approach to fi-

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nances. With easy-to-follow tips on budgeting and planning, this commonsense read from financial expert Bell aims to help readers develop a balanced, biblical philosophy about money. Orders: 800-366-7788.

WHAT HAPPENS WHEN YOUNG WOMEN SAY YES TO GOD Lysa TerKeurst and Hope TerKeurst Harvest House Publishers softcover, 192 pages, $11.99 978-0-73695455-6 March 1 TerKeurst, president of Proverbs 31 Ministries, and her teen daughter, Hope, invite young women to begin the great adventure of living the life God has created for them in What Happens When Young Women Say Yes to God. They share the changes and joys that await readers when they partner with God in decisions, pursuits and dreams. Sections include: “Living Y.E.S.” (Your Extraordinary Story)—how to follow God in all areas of life; “YES in Action” stories from Hope about living and sharing faith; and “God’s Word for You” Bible study for each chapter. Orders: 888-501-6991.

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This personalizable gift book captures First Holy Communion memories, commemorating the preparation for and reception of the sacrament. Blending the traditional with the contemporary, prayers, Scripture, and Bible stories are integrated with scrapbooking, photography, journaling, and activities. By linking the stories of First Communicants with the story of the Eucharist, children receiving this gift can create a keepsake that not only preserves their special day, but also helps them grow in their faith. 90 pages, hardcover. 0-8198-4916-2

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BIBLES

Innovative Bibles fill the market

Marketing to niches and meeting the needs of everyone from seeker to saved

W

hile consumers straddle the fence between print and digital books and publishers struggle to find the right fit for the market, Bibles remain a bright spot in sales, Christian publishers and retailers report. Downloading a Bible app on a smartphone or reading the Bible on an iPad may be the latest technological trend, but plenty of Americans are still buying what some may deem to be an old-fashioned kind of Bible. “I do see some iPads and phones in the sanctuary now,” said Jan Gilson, manager of Chapel Books, the nonprofit ministry bookstore of Calvary Chapel St. Petersburg in Pinellas Park, Fla. “But that hasn’t slowed our Bible sales. Bibles account for 20% to 25% of my total sales, and I see a steady increase each year.” “Bible sales were at least even if not up for us this past year,” said Rick Lewis, owner and manager of Logos of Dallas. “Bibles sold like crazy. Why? Because people are looking for God, I think. We had a number of first-time Bible buyers in the last year.” According to the latest figures available from American Bible Society and Barna Group, the 2012 The State of the Bible report shows that one in seven American adults reported purchasing a Bible in 2011. The same study showed that 85% of American households reported owning at least one Bible. Of those that had Bibles, the average number per household was 4.3 (down slightly from 4.5 in the 2011 report). At Baker Book House’s annual Bible sale held last November, the Grand Rapids, Mich.-based store sold 219 Bibles in one day, with the New International Version (NIV) and English Standard Version (ESV) as the top sellers. On the yearly sale day, Baker Book House offers all in-stock Bibles at a 50% discount. Overall, the store sold 7,603 Bibles in 2012 (including New Testaments and Bible portions, but excluding Spanish and children’s Bibles). “I’d say sales are staying at least the same,” said Louis McBride, Bible and academic book buyer for the store. “The Story did extremely well for me last year, in part because one particular church in our area was doing it as a campaign.” For 2013, publishers are expanding their Bible offerings for the seekers and the saved while looking for new ways to reach different communities, ages and interest groups. “The purchase of a fine Bible remains a very tactile and personal process for many shoppers,” said Randy Jahns, senior vice president of sales, marketing and Bible production for Crossway. “For the born again, the Bible is an es-

sential as buying a car or a house,” said Chip Brown, senior vice president and publisher for Thomas Nelson and Zondervan, Bibles, curriculum and popular reference, HarperCollins Christian Publishing. “A customer can go into a store wanting a black, leather

English Bible (CEB), which debuted in 2011 and is distributed by Abingdon Press. The first CEB Study Bible and CEB Study Bible with Apocrypha, will hit stores in October in several editions. “What I am most interested in seeing

New releases

c ov e r n ot f i n a l

BY NATALIE GILLESPIE

Abingdon Press

Crossway

Barbour Publishing

Holman Bibles

NIV, then decide on Thinline, then want to see each one of those that a store has, then open all six boxes to find the one that feels right. There is more of a pageantry with Bible selection than with any other book. That’s why I think sales are up.”

TRIED AND TRUE Bibles can have all the latest and greatest colors and covers, but what serious readers of the Scriptures are looking for is often the tried and true. Many Bible shoppers want a nice-looking, fairly compact Bible to carry to church and at least one good study Bible in order to dig deeper in their own study. “Customers either want something nice and light to carry into church or all the bells and whistles,” Chapel Books’ Gilson said. The newest translation is the Common

Charisma House

Thomas Nelson

this year is the Common English Bible coming out with a study Bible,” McBride said. “In general, the translation hasn’t done all that well in my store, so I am curious to see if the study Bible is as distinctive as it is supposed to be.” Additional study Bibles releasing this year include the NIV Woman’s Study Bible from Thomas Nelson ($44.99 hardcover to $84.99 leathersoft, April). It highlights women throughout Scripture and shows the many ways Jesus cared for them. Nelson also introduces the NIV MacArthur Study Bible ($49.99 hardcover to $89.99 leathersoft, September), featuring the pastoral and scholarly work of John MacArthur as he explains the biblical text’s context and meaning, with practical application for life today. Crossway releases the

ESV MacArthur Study Bible, Personal Size edition ($39.99, hardcover) in September. Crossway also debuts in September its ESV Gospel Application Bible, featuring study notes designed to point to Christ and examples of how the gospel message is demonstrated throughout Scripture. Eight editions will be released simultaneously, including leather and genuine calfskin leather ($39.99, hardcover). “Crossway’s retail sales of ESV Bibles were up during the last 12 months—more than 23% in Christian retail, based on P.O.S. data supplied by a sample of stores,” Jahns said. Several publishers are offering new study Bibles in the King James Version. Holman Bibles, a division of B&H Publishing Group, released its version of the KJV Study Bible last fall and expands with several new editions, including the KJV Study Bible: Father’s Edition ($69.99 LeatherTouch) in June. In July, Barbour Publishing introduces a “handy size,” 4.5-by-7-inch KJV Study Bible with 6,500 notes, book introductions, a dictionary/concordance, maps and presentation pages ($24.99, imitation leather, classic or feminine covers). Charisma House plans to launch an update of the King James Version (KJV) Bible called the Modern English Version (MEV). Described as “the most modern translation produced in the King James tradition,” the MEV will be released in 2014. Maintaining the beauty of the KJV, yet providing clarity for a new generation, the MEV also capitalizes references of God, “maintaining reverence” for the Scriptures. In October, Thomas Nelson unveils The King James Study Bible: Second Edition, with updated features, annotations and notes by Edward Hindson, general editor, and a team of scholars ($39.99 hardcover to $69.99 bonded leather or Leathersoft). Also in October, Tyndale House Publishers releases the Chronological Life Application Study Bible, KJV ($49.99 hardcover, multiple bindings available). This King James study Bible is a four-color version arranged in 10 chronological sections, with new section introductions and timelines.

NICHE NEEDS As Bible readers become more and more diverse, publishers are offering customized Bible products to fit particular interests, communities and ethnicities. In January, Thomas Nelson released Sisters in Faith Holy Bible, KJV. Edited by Michele Clark Jenkins and Stephanie Perry Moore, it aims to encourage and empower African-American women by highlighting five major areas of life: bib l e s , p a g e 3 0


The Deep Blue Kids Bible: Easy to Navigate. Built to Captivate. Built from the ground up by scholars, parents, teachers, and child-development experts, the Deep Blue Kids Bible makes Bible discovery fun, meaningful, and rewarding. Kids will want to join the daring crew of Asia, Kat, and Edgar as they explore the Deep Blue Kids Bible. Help children discover the Bible’s message through engaging 3-D characters, four-color art, interactive callouts, and the complete text of the Common English Bible. SaleS & diStribution through abingdon PreSS

(800) 251-3320 AbingdonPress.com


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  b i b l e s , from 28 God, Family, Others, Self and Career. Additional contributors include recording artist Joann Rosario Condrey and novelists Kim Cash Tate and Vanessa Davis Griggs, among others ($39.99 hardcover to $79.99 Leathersoft). With the Spiritual Warfare Bible released last August, Charisma House is slated to release a black imitation leather edition of the best-seller on Aug. 6. Featuring the New King James Bible text, the Spiritual Warfare Bible aims to help believers understand the elements of spiritual warfare and be equipped to engage the

enemy of their souls. “Some of our customers acknowledged that there has been a void in the market for a Bible like this,” said Marcos Perez, Charisma House vice president of sales. “The charismatic market this Bible serves understands the need for this, has reacted favorably and is now being satisfied with the experience that this Bible delivers, according to our customer base.” In May, Holman will introduce the Biblia del Pescador (Fisher of Men Bible) RVR 1960, a Spanish Bible edited by evangelistic pastor and president of the Global Mission-

ary Society Diaz Pabon. This Bible contains an extensive index enabling the user to easily find verses applicable to many situations. The index guides the reader to the first verse in the chain on a particular topic, which includes a brief commentary and the reference for the second verse in the chain. Themes include evangelism, apologetics, Christian doctrine, church (cell groups) and devotion. Homeschool moms are getting Bibles all their own as Zondervan released the NIV Homeschool Mom’s Bible in February and follows with the KJV translation in August. Featuring 365 daily meditations with prayers written by homeschooling mom Janet Tatman, it covers topics like staying motivated and avoiding burnout ($34.99 hardcover, $49.99 Italian DuoTone). Zondervan’s NIV Leadership Bible offers 52 weeks of readings designed to help readers turn into leaders with specialized 15-minute daily offerings of scripture alongside practical studies on everyday leadership issues ($39.99 hardcover, $64.99 Italian DuoTone, June). Marriage gets a makeover with Worthy Publishing’s The 7-Minute Marriage Devotional Bible: New International Version, edited by best-selling author Stephen Arterburn and offering 260 fullpage, seven-minute themed devotionals and prayer starters ($34.99 hardcover, September). Young adults are the focus of two new titles with Zondervan’s NIV College Devotional Bible, featuring stories connecting Scripture to the struggles, questions and decisions college students face ($34.99 hardcover, $49.99 Italian DuoTone, February). The Common English Bible Life Gear for Grads includes a 32-page Life Gear for Grads booklet packaged with the gift Bible. The practical guide offers life lessons that

range from how to make the perfect macaroni to finding the right church home in a new city ($34.99 imitation leather, April).

DAILY DESIGNS For daily Bible reading, customers continue to look for chronological Bibles and those that are designed to help the reader through the Bible in one year. In March, Zondervan offers the NIV Real-Life Devotional Bible for Women, edited by author and Proverbs 31 Ministries President Lysa TerKeurst ($34.99 hardcover to $54.99 Italian DuoTone), and the NIV Mom’s Devotional Bible, edited by Elisa Morgan, president emerita of MOPS International, with daily encouragement for new and experienced moms ($34.99, hardcover; $49.99, Italian DuoTone). The Common English Bible for Daily Prayer offers 80 pages of prayers and practices for praying, including practices from around the world, praying the Psalms and highlighted prayers found in Scripture ($34.99, imitation leather, May). In August, the MacArthur Drawing Near Devotional Bible hits stores from Crossway and combines an expository approach to the Bible text with application to daily life drawn from MacArthur’s teachings and personal study. This daily Bible offers an assigned reading passage each day accompanied by a brief devotional to take the reader through the Bible in a year ($39.99, hardcover). In October, Tyndale releases The Daily Walk Bible (New Living Translation and NIV), which offers study and reflection as it takes readers through the Bible in a year. It includes overviews, charts, daily devotions and insights to help the reader fully grasp the day’s reading ($24.99, softcover). Also in October, Barbour introduces readers to the Andrew Murray 365 Day

ACCESS CHRISTIAN RETAILING ANYTIME, ANYWHERE With the Christian Retailing tab on the Charisma News Mobile app, you’ll get industry news—including breaking news—best-sellers, personnel transitions and more sent to your Android, iPhone or BlackBerry phone.

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Devotional Bible and The God Calling 365 Day Devotional Bible. The KJV titles take readers through the Bible in a year, pairing daily readings from the Old Testament, New Testament and passages from Psalms or Proverbs with readings from Murray’s classic works ($14.99, softcover; $29.99, imitation leather).

TOTS TO TEENS From interactive storybooks to blingladen covers, tiny tots and young children have many designs to choose from, but tweens and teens are turning to Bibles with more substance than sparkle. Thomas Nelson’s NKJV Ignite is an interactive teen Bible that introduces teens to parts of scripture they may have overlooked while helping them face everyday challenges ($24.99 softcover to $49.99 Leathersoft, July). Also in July comes Tyndale’s Teen Life Application Study Bible, Compact NLT, offering traditional study Bible features with life applications geared for the high school set ($22.99 softcover). “We have two groups of kids,” Gilson said. “We have the ones who want the cute pictures, activities and pretty covers. The other half want a real Bible like mom and dad have. Once kids hit the 10- to 12-yearold age range, we direct them to a youth Bible or a smaller version of an adult Bible.” For kids ages 8 to 12, Tyndale’s compact-sized glikit Bible comes in three bright silicone covers with raised square or heart patterns, plus five pieces that attach to the covers, including a glow-in-the-dark crossshaped piece ($24.99, July). Barbour’s God “Hearts” Me New Life Version Bible offers a pink cover and is designed for girls ages 10 and older. It uses a limited vocabulary of only 850 words to make it an easy read for girls ($19.99, imitation leather, July). Elementary-age girls are gobbling up Thomas Nelson’s Cupcake Bible, a fulltext International Children’s Bible offering a Leathersoft cover with a silk-screened image of a cupcake. Features include a Bible timeline, Kids in the Bible and “How do I pray?” ($24.99, January). Elementary-age boys can wield their own “sword” with Brave Knight Bible (KJV), with 12 full-color pages to encourage boys to develop character traits of respect, honor, love, truth, bravery and other knightly qualities ($14.99 hardcover, April, Zonderkidz). For the tiny tots, Thomas Nelson released in February the Baby Bear Bible— Boy and Baby Bear Bible—Girl. These clothbound Bibles feature bear appliqués and include the full International Children’s Bible text ($22.99). Ideal Publications’ Candy Cane Press releases Baby’s First Photo Bible, a board book with stories of creation, Noah and the ark, baby Moses, Daniel and the lions, the Nativity and Jesus as our Teacher. The text relates the message of the story to blessings in the child’s life and includes photo pockets for parents to customize the stories with their own child’s photo ($10.99, March). Zonderkidz introduces in March the

My Learn to Read Bible: Stories in Words and Pictures by Tracy Harrast. Designed for children ages 4 to 7 who are just learning to read, the illustrated Bible storybook uses special icons to help children discover new words and gain reading confidence ($19.99, hardcover). B&H’s illustrated Read to Me Bible for Kids gathers 45 favorite Bible stories about God and how he loves us through Jesus ($19.99, hardcover, March).

hardcover, multiple bindings available). What’s Your Mark? by celebrity photographer and social artist Jeremy Cowart presents 16 compelling stories of people making their mark today, rooted in the truths of the Gospel of Mark (Zondervan, March, $14.99, softcover). In September, Zondervan builds on the success of its first graphic novel (The Book of Revelation) with Firstborn, a graphic novel that pairs the original Greek translation with hundreds of illustrations ($19.99, softcover) to tell the story of Jesus and His mission to save the world from sin.

and new believers, from graphic novels to inexpensive outreach editions that make answers to tough questions easier to find. Crossway’s The Story ESV Bible incorporates Spread Truth Ministries’ The Story gospel pamphlet (not to be confused with Zondervan’s The Story Bible products) into the front of this inexpensive outreach Bible ($10, softcover, February). In October, Tyndale introduces The Wayfinding Bible, The NLT, which offers a three-tiered reading plan. Users can choose between the fly-over, direct or scenic routes through Scripture ($39.99,

INNOVATIVE OPTIONS Perhaps the most innovative offerings for the year are those designed to reach seekers

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professional retailing

Meeting today’s connected shopper

Retail 2D captures and employs customer insight and product information capture and embed insight on customer behavior in their processes, and dynamically align their offering with what cusHoneywell’s Enzo Capobianco, EMEA (Europe, Middle East and tomers value the most. Customer insight is therefore the second dimension to be Africa) industry marketing manager, discusses the value of a captured in order to improve retail optwo-dimensional retail strategy employing customer insight and erations productivity, where product asproduct information. In Retail 2D, stores utilize information about sortment, product pricing and product promotion strategies are all tailored to products and consumers, while store associates become more match customer behavior and expectacustomer centric and service focused. tions. Product information and customer insight are the two dimensions which features, find out about product promoneed to be captured by scanning and Retail Challenges With a mobility solutions in order to be ready Product-focused Strategy tions and compare prices. They use the for what we call “Retail 2D.” Internet and mobile technolThe current retail model is being In order to succeed in challenged. It is a system based mainly ogy, inside and outside the Retail 2D, it is no longer on one dimension: the product. store, to interact with other enough to capture and According to this model, products are consumers and friends, master product data and manufactured, distributed and sold to check references, validate product information. Comconsumers who buy what they find on the their buying options, share shelves at local retail stores, stimulated their shopping experience panies are investing in adby traditional promotional activities and write reviews about a vanced technologies and socommunicated using mass marketing retailer or a product/service lutions which enable them media. It is a linear, push-based prousing their favorite socialto capture and analyze their networking tool. customers’ insight, democess, centered on the one-dimensional Although most purchase (1D) EAN/UPC bar code. Over the last graphic attributes, personal decisions are still influenced 40 years, the standard adaptation of the preferences and expectaand finalized in the store, EAN code by the industry has played tions. the new connected shopper a key role in the huge improvements In this new scenario, the is expecting to be recognized achieved by retailers in their supply store is becoming a miniand empowered in store with chain optimization. Still, retailers today data center without the technologies offering the lose millions of dollars due to two main I.T. staff where automatic same interactive and seamissues: identification solutions capture, connect and mine less experience available   excess stock of unsolicited merinformation about prodonline or on a smartphone chandise, which leads to increased disapplication, with the further counting and lower margins and ucts and customers. The benefit of a direct and perrole of store associates is   stock-outs on requested merchanchanging from being task dise which leads to reduced sales and sonal shopping experience. directed and sales focused market basket size. to customer centric and serOver-discounting and empty shelves The Store Is Still are the main consequences of a retail the No. 1 Channel vice focused. It is no longer model focused on products, where sales about getting the shelves According to research forecasts are based on past sales results, full with the products refrom the IBM Institute for rather than on what consumers expect Business Value, almost nine tailers want to sell based on to find in their favorite stores. out of 10 retail transactions last quarter’s results, but it Retailers taking a 2D approach will be able to serve their worldwide still take place in is more about understandcustomers better using mobile scanning technology. a store, which is also the secThe New ing what customers expect A key role will be played by store and how to meet these demands with a Connected Shopper ond source for product awareness and associates who need to be empowered tailored offer and an enhanced shopping the third source for product research. In today’s retail operations, the gap with new tools and technologies that experience. The Internet and mobile technology is between a product-based model and help them recognize, engage and interact empowering consumers to search for one based on consumer expectations is with shoppers in order to offer a tailored what they need, as well as where to buy even more relevant when we look at the Empower the Staff, experience and enhanced customer serit and at what price; however, most constaggering adoption rate of new mobile Engage and Interact technologies that make consumers more sumers still prefer to complete purchase vice. The reward is a loyal customer who Today, retail workers use tools that informed and empowered in the purtransactions in a store for the following may spend up to 30% more at each inallow them to quickly and accurately reasons: store transaction. carry out routine tasks, manage inventochasing process. In fact, the use of the Internet along with the availability of ry and move customers quickly through   Immediate satisfaction: Shoppers new and more powerful mobile devices the check-out process. However, to serve Know the Shopper’s get a sense of satisfaction from their that can be used to connect to the web and meet the expectations of the new inshopping when they are directly involved Expectations anytime, anywhere is reshaping consumin the selection process and take the merIn order to adapt the customer exformed and connected shopper, retailers need to empower their employees with er buying behavior. chandise home with them. perience offered in store and meet the innovative productivity tools that can The new connected consumer can expectations of the new technology  “The market inside”: Consumers can now go online to research a product’s empowered customer, retailers need to see, try, touch, listen and taste their favorite r e ta i l 2D, page 34

BY ENZO CAPOBIANCO, Honeywell Scanning & Mobility

product, as they’ve done for centuries.   Personal: Shoppers are emotionally involved and can get personal support and advice from store associates. However, retailers need to change to meet to the expectations of connected customers for a seamless shopping experience across the various selling channels (e.g., Internet, mobile and in-store). Retailers using the in-store operations model need to adapt their processes to a customer-centric model where product assortment, pricing and promotion are aligned to customer demand.

“The role of store associates is changing from being task directed and sales focused to customer centric and service focused.”


Passionate Bible Teacher Shows Women That a

Joy-Filled Life Is within Their Reach

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Is a joy-filled life really possible? The answer is yes! And it’s possible for every woman, no matter what her circumstances may be. In this inspiring book, Kay Warren teaches women what joy really is, where to find it, and how to choose it in the good times and the bad.

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  r e t a i l 2 D , from 32 transform store employees from simple task workers into veritable knowledge workers equipped to provide a new level of service and information. Retailers need tools and technologies that allow store associates to:   Engage with their customers: Staff gets mobile access to real-time information about product features, stock availability, pricing and promotion at the point of decision, guiding the customer buying decision and increasing the average market basket size.   Interact at every opportunity: Staff uses new tools to serve customers with relevant knowledge and services tailored to their shopping preferences (e.g., redeem 2D mobile coupons or egift cards to get quick discounts, offer mobile point-of-sale (P.O.S.) options to minimize checkout time and scan 2D bar codes from electronic loyalty cards on shoppers’ smartphones to get new tailored offers. Additionally, the interaction between retailer workers and shoppers is becoming more effective, thanks to the massive adoption of electronic 2D bar codes, known as mobile bar codes, in mobile marketing applications. Mobile bar codes are being used by retailers to replace paper coupons, gift cards, loyalty

cards and money, just to name a few applications. They can be received and stored on the shopper’s mobile phone to be used and redeemed when needed. The personalization and portability of 2D bar codes allow retailers to get higher redemption rates in their mobile marketing campaigns. According to Juniper Research, the redemption rate for mobile coupons is 5%, compared to an average of 1% for paper-based couponing. Mobile bar codes are the symbol of the new Retail 2D and will help retailers adapt to the challenges posed by the new connected customer.

How Honeywell Can Help Honeywell Scanning & Mobility offers a comprehensive range of cuttingedge linear, bioptic and area-imaging scanners, as well as mobile computing solutions which help retailers:   Capture product data and customer behavior to align their offering to meet customer demands.   Empower store associates to engage and interact with shoppers to drive more productive store operations, increased service levels and an enhanced customer experience. Honeywell is setting the standard in Retail 2D, along with an ecosystem of re-

Honeywell’s Xenon 1902 area imager decodes 2D bar codes and scans codes from mobile phones. seller and technology partners that offer integrated and complimentary solutions to help retailers:   Transform the Point-of-Sale into Point-of-Service: Solutions are available that improve customer service by minimizing checkout time and provid-

ing different payment options, including mobile P.O.S. Additionally, solutions can be implemented that allow the adoption of 2D bar codes and new mobile marketing applications that provide a more personalized customer offer, such as mobile couponing, e-gift cards and mobile loyalty cards.   Get real-time, demand-based inventory: Integrated in real time with checkout product and customer data, these solutions allow retailers to improve the efficiency of their supply chain, maximize their customers’ basket sizes, reduce stock-outs and increase their margin, ensuring they have the right products at the right price advertised with the right promotion at the right store.   Empower their store associates: Thanks to the availability of merchandising and inventory applications on mobile terminals, store associates are now equipped with the productivity tools and technologies needed to interact and engage with shoppers and offer a guided selling service, including information such as in-store and multi-channel product availability, pricing, tailored promotions and the option for mobile payment and mobile marketing applications. For more information, visit Honeywell at www.honeywellaidc.com.


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PROVISION

PROMISES JOSEPH PR INCE


36

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i ndustry for u m / / issues, i deas, i nsig hts, i nnovation

Marketing from the heart

Consumer sentiment moves businesses to consider causes they want to support

C

ause marketing is taking place all around you. It can be seen everywhere from the local fitness center’s “10K to Cure Heart Disease” to Yoplait’s nationwide “Save Lids to Save Lives” to TOMS “One for One” campaign that sends shoes to kids in Third World countries. Corporations and charities are teaming up to make a difference—and generating revenue (and donors) in the process. And, by all accounts, consumers like it. According to a 2012 Edelman Goodpurpose Study, 87% of global consumers believe that business needs to place at least equal weight on society’s interests as on its own interests. Numbers from 2010 Cone Cause Evolution Study reveals:   83% of Americans wish more of the products, services and retailers they use would support causes.   80% of consumers are willing to switch from one brand to another that is about the same in price and quality—if the other brand is associated with a good cause. 61% are willing to try a new brand or one they have never heard of if it’s associated with a cause. A few factors that have contributed to the rise in cause marketing are a consumer base that includes more socially minded millennials; increased consumer-brand engagement via social media; and corporate efforts to innovate and compete in a tough economy. But, it should be noted that it’s not enough to simply hook your brand to a cause, nor is cause marketing for everyone. Some basic principles need to take root before you will see the cause marketing rewards of increased brand awareness, customer loyalty, a competitive advantage and a boost to revenue.

Head first, heart second. Not every cause is a fit for your brand. Be strategic. Study connections that work: TOMS/shoes for kids, Yoplait yogurt/breast cancer cure, Oil of Olay/skin cancer prevention. Committing to a cause long-term is a decision that is head-first (strategic) and heart-second (passion). That commitment also needs corporate support from the top down. The partnership should extend your brand personality and further tell the story of who you are and what values your company embraces. Ask yourself what matters most to you, your employees and

PLAN AHEAD

your customers. You will work harder for a cause that is fueled by both strategy and passion, in that order.

Think outside the box. If you own a store and truly desire to connect with your customers’ “cause hot buttons,” take a survey at the counter over the course of a week or send one out via e-blast. What social issues most concern your customers—missions, evangelism, at-risk youth, hunger, sex trafficking? Ask them to rank their concerns. Research how to align with an organization, publisher, author, ministry or church that already spearheads these issues. Make sure your cause is a good corporate fit. When you consider a nonprofit partner, make sure it’s a strong brand fit on both sides of the table. Make sure both teams contribute real value and authenticity to the mission.

TONI BIRDSONG Co-owner and communications strategist, Birdsong Creative

“Not only do consumers want to hear about a company’s good deeds, they expect to, and they want to personally, and publically, be aligned with that cause.”

TELL YOUR STORY Be authentic and communicate clearly. People will move on your behalf if they determine you are sincere, consistent and focused in your mission and message. Your primary task is to communicate—succinctly and with rabid consistency—the definitive impact you are making in the world. Authenticity communicated well builds brand trust—the holy Grail of repeat business. And, authenticity—not inspiration—is what pays the bills. Tell a great story. Getting people to listen depends on

your ability to tell a compelling story. People want to align with companies that do good, but they also want to know where their money goes and if it’s truly making an impact. As we recently experienced with one of our clients, HEAL Ministries, revamping your message and telling your story in a compelling way is key to creating raving fans. In HEAL’s case, no matter how passionate the ministry communicated the mission, potential donors eventually tuned out when the ministry repeatedly asked them to donate money for Bibles to send to widows and orphans in Uganda. They tuned in when we decided to tell the same story, but in a more compelling and consistent way—and giving increased. Integrate your marketing. It takes more than Facebook fans and Twitter followers to carry a cause campaign over time. Tell your story consistently and powerfully across targeted marketing channels such as your website or blog, radio or online ads, TV, email marketing, speaking engagements, community events or editorial placement. Tell people what you are doing. In the past, companies have avoided appearing boastful about their charitable deeds. However, as the economy limps along and customers leverage online platforms to voice their like or dislike of companies, savvy brands realize that marketing is a two-way conversation in which the consumer has a say—and a pretty big one at that! Not only do consumers want to hear about a company’s good deeds, they expect to, and they want to personally, and publically, be aligned with that cause. For example, our company recently aligned with The Autism Society of Middle Tennessee. While the group came to us initially for services, it didn’t take long for us to transition from vendor to advocate and tie this group’s mission to our company. We’ve communicated our alliance with this group and supported their efforts on our social channels. By raising awareness for autism, we’ve created an extension of our own brand values of community, education and advocacy around causes we believe in. You can’t fake cause marketing. If you are genuine and communicate your cause consistently and well, your customers will likely engage with you at a higher level. This means you end up evangelizing with your business purpose and your business, which is always a win-win. Doing good is indeed good for business. To be successful, businesses must evolve with and respond to the demands of an increasingly socially minded consumer base. Properly executed cause marketing has the potential to fill an important need, create brand loyalty and give your customers one more reason to purchase from you. And at the end of the day, that matters.

VOLUME 59 \\ NUMBER 3 OWNER/publisher Steve Strang steve.strang@charismamedia.com ASSOCIATE PUBLISHER Michael R. Briggs Chief Operating Officer Joy F. Strang Editor Christine D. Johnson chris.johnson@charismamedia.com News Editor Eric Tiansay eric.tiansay@charismamedia.com VP Production Wendy Leech Design Director Joe De Leon Production Coordinator Shelly Duff Design & Production Linda Gillotti Advertising manager Cliff Morales

cliff.morales@charismamedia.com Media Ad Traffic supervisor Erica Heitz erica.heitz@charismamedia.com AUDIENCE DEVELOPMENT DIR. David Manning david.manning@charismamedia.com Customer Service Nettie Parks nettie.parks@charismamedia.com EDITORIAL CONSULTANT Mary Manz Simon INDUSTRY ADVISORY BOARD

Bill Greig III, president and CEO, Gospel Light,

Ventura, Calif. Ed Nizynski, vice president of sales, Lighthouse Christian Products, Schaumburg, Ill. Steve Laube, literary agent and preisdent, The Steve Laube Agency, Phoenix Kim Pettit, executive director and CEO, Christian Trade Association International, Colorado Springs, Colo. Sherry White, senior buyer, American Wholesale Book Co., Florence, Ala. David E. Austin, executive vice president of sales, marketing and product acquisition, Bridgestone Multimedia Group, Alto, Mich.

RETAIL ADVISORY BOARD

David Almack, U.S. director, CLC International Kirk Blank, president, Munce Group, Indian Rocks Beach, Fla. Randy Maricle, sales and marketing manager, The Parable Group, San Luis Obispo, Calif. Mark Hutchinson, president, Blessings Stores, Chilliwack, British Columbia Bill Nielsen, chief operating officer, Berean Christian Stores Lorraine Valk, owner, Parable Christian Store of St. Joseph, St. Joseph, Mich.

Christian Retailing (ISSN 0892-0281) is published monthly by Charisma Media, 600 Rinehart Road, Lake Mary, FL 32746. Periodicals postage paid at Lake Mary, FL, and additional mailing offices. Copyright ©2013 by Charisma Media. All rights reserved. Printed in USA. POSTMASTER: Send address changes to Christian Retailing, P.O. Box 6102, Harlan, IA 51593-1602. Send undeliverable Canadian mail to 1415 Janette Avenue, Windsor, ON N8X 1Z1. Allow four to six weeks for your first subscription copy to

be delivered. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement Number 40037127. MAILING LIST: We make a portion of our mailing list available to reputable firms. If you would prefer that we not include your name, please write us at 600 Rinehart Road, Lake Mary, FL 32746, call 800-749-6500 or e-mail magcustsvc@charismamedia.com. QUESTION ABOUT YOUR SUBSCRIPTION? Call 800-495-3266. Outside the United States, call 515-237-3640.

We make every effort to be sure advertisers operate with the highest principles and credibility. But advertising in Christian Retailing does not imply editorial endorsement. For advertising rates and information, or for editorial inquiries, call 407-333-0600.

Christian Retailing is a member of the Evangelical Press Association.

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ReVision The Stress Factor Pursuit

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C h r i s ti a n B e st- s e lle r s CBA List 1 Jesus calling (hardcover) Sarah Young (Thomas Nelson) 9781591451884 2

Jesus today (hardcover) Sarah Young (Thomas Nelson) 9781400320097)

3 Jesus calling (large print deluxe) Sarah Young (Thomas Nelson) 9781400318131 4

The Jesus Storybook Bible Sally Lloyd-Jones (Zonderkidz) 9780310708254

5

Not a Fan Kyle Idleman (Zondervan) 9780310331933

6

The Harbinger Jonathan Cahn (FrontLine/Charisma House) 9781616386108

7

Grace Max Lucado (Thomas Nelson) 9780849920707

8 9

ECPA List 1

Jesus calling (hardcover) Sarah Young (Thomas Nelson) 9781591451884

2 Jesus LIVES Sarah Young (Thomas Nelson) 9781404186958 3 Jesus calling (large print deluxe) Sarah Young (Thomas Nelson) 9781400318131 4 Not a Fan Kyle Idleman (Zondervan) 9780310331933 5

Grace for the Moment Max Lucado (Thomas Nelson) 9780849956249

6

Jesus Today Sarah Young (Thomas Nelson) 9781400320097

7

Jesus calling (deluxe) Sarah Young (Thomas Nelson) 9781404187825

Nearing Home Billy Graham (Thomas Nelson) 9780849948329

8

Heaven is for real Todd Burpo, Lynn Vincent (Thomas Nelson) 9780849946158

One Thousand Gifts Ann Voskamp (Zondervan) 9780310321910

9

Daily Wisdom for Women (Barbour Publishing) 9781616268480

10 multiply Francis Chan, Mark Beuving (David C Cook) 9780781408233

10 i declare Joel Osteen (FaithWords) 9781455516780

11 Jesus calling: 365 devotions for kids Sarah Young (Thomas Nelson) 9781400316342

11 The Harbinger Jonathan Cahn (FrontLine/Charisma House) 9781616386108

12 Jesus calling (deluxe) Sarah Young (Thomas Nelson) 9781404187825 13 Heaven is for real Todd Burpo, Lynn Vincent (Thomas Nelson) 9780849946158 14 Unglued Lysa TerKeurst (Zondervan) 9780310332794 15 Crazy Love Francis Chan, Danae Yankoski (David C Cook) 9781434768513 16 The Action Bible (David C Cook) 9780781444996 17 Grace, Gold, & Glory Gabrielle Douglas, Michelle Burford (Zondervan) 9780310740612 18 the bridge Karen Kingsbury (Howard Books) 9781451647013 19 one year Uncommon Life Daily Challenge (LeatherLike) Tony Dungy, Nathan Whitaker (Tyndale House Publishers) 9781414362489 20 The Resolution for MEN Stephen Kendrick, Alex Kendrick (B&H Books) 9781433671227 The CBA list is based on actual Christian store sales for December 2012, reported to CROSS:SCAN, the largest source of Christian retail product sales. All rights reserved. Distribution and copyright © 2013 CBA, the association for Christian retail. www.cbaonline.org

12 Fields of Gold Andy Stanley (Tyndale House Publishers) 9781414311968 13 The 15 Invaluable Laws of Growth John C. Maxwell (FaithWords) 9781599953663 14 Grace Max Lucado (Thomas Nelson) 9780849920707 15 One Thousand Gifts Ann Voskamp (Zondervan) 9780310321910 16 Torn Jud Wilhite (Multnomah Books) 9781601420732 17 Throw It Down Jud Wilhite (Zondervan) 9780310327530 18 Cross Roads William Paul Young (FaithWords) 9781455516049 19 The Purpose of Christmas Rick Warren (Howard Books) 9781416559009 20 praying God’s word (softcover) Beth Moore (B&H Books) 9780805464337 The ECPA list is compiled from sales of Christian books in hundreds of Christian retail outlets nationwide, collected using Pubtrack Christian (www.ptchristian.com). January best-sellers are for the five-week cycle ending Jan. 12, 2013. All rights reserved. Copyright © 2013 ECPA. www.ecpa.org

MARCH

2013

DVD 1 LETTERS TO GOD GT Media (EMI CMG Distribution) 2 COURAGEOUS Provident Films (Provident Distribution) 3 CHURCH IN THE WILDWOOD Bill & Gloria Gaither Gaither Music Group (EMI CMG) 4 THE League of incredible vegetableS VeggieTales, Big Idea (Word Distribution) 5 the last adam Answers in Genesis (Faithwerks) 6 Fireproof Provident Films (Provident) 7 It’s a meaningful life VeggieTales, Big Idea (Word) 8 October baby Provident Films (Provident) 9 MONUMENTAL Word Films (Word) 10 LAST OUNCE OF COURAGE GT Media (EMI CMG)

music 1 Burning Lights Chris Tomlin, sixstepsrecords (EMI CMG Distribution) 2 We Cry Out: The Worship Project Jeremy Camp, BEC Recordings (EMI CMG) 3 the aCOUSTIC SESSIONS: VOLUME one Casting Crowns Beach Street Records (Provident Distribution) 4 come to the well Casting Crowns, Beach Street Records (Provident) 5 eye on it TobyMac, ForeFront Records (EMI CMG) 6 wow hits 2013 Wow (EMI CMG) 7 One song at a time Jamie Grace, Gotee Records (Provident) 8 BLACK & WHITE Royal Tailor, Essential Records (Provident) 9 miracle Third Day, Essential Records (Provident) 10 BLESS THIS HOUSE Kurt Carr, RCA Inspiration (Provident) The Music list is compiled from Christian retail store sales; the video list is compiled from a national sample of mainstream and Christian store sales for week ending Jan. 27, 2013. © 2013 Christian Retailing and SoundScan Inc. Collected, compiled and provided by:

This list is generated from sales of books nationwide, including Family Christian and Amazon.com statistics, for the year long cycle ending the week of January 6, 2013. © 2012 Destiny Image Publishers.


Cambridge craftsmanship. Clarion readability.

C

ambridge Clarion Bibles are ingeniously designed to deliver a rare combination of readability and portability. They achieve this in part by using a modern digital font that, like the traditional Bible typefaces of the past, is clear and easy to read even when set in a modest type size. In a Clarion edition the type is just under 9 point, but the generous inter-line spacing delivers a degree of readability usually associated with much larger type.

www.CambridgeBibles.com

CLARION CHARACTERISTICS:

TRANSLATIONS AVAILABLE

• text is set in paragraph format

English Standard Version (ESV)

• presented in a single column, with an optimal line length for readability

New King James Version (NKJV) Spring 2013

• cross-references appear in the outer margin, to avoid unnecessary distraction

New American Standard Version (NASB)

OTHER FEATURES: • black-letter text • gilt or art-gilt edges • choice of fine quality leather binding styles

King James Version (KJV)

COVER MATERIALS AVAILABLE Goatskin leather, edge-lined Calfskin leather Calf split leather

COMING SPRING 2013 - NKJV CLARION REFERENCE EDITION Black Goatskin....................................................................................... 9781107620094 Brown Calfskin ...................................................................................... 9781107664425 Black Calf Split ...................................................................................... 9781107676824


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