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Charette Design marketing or what needs Charette meets

Saturday, 1 October 2011


What is the essence of design ? How does Charette work to achieve this essence ?

Saturday, 1 October 2011


Design is about:

effectiveness simplicity emotion

Saturday, 1 October 2011


EFFECTIVENESS per definition is getting things done, i.e. meeting targets Charette creates design to get results, not to look pretty Effective design is not about appearance, it is about the essence behind this appearance Design is the product itself and an invitation to use that product

Saturday, 1 October 2011


How is effectiveness achieved ? To be effective, is to have structure. To have structure, is to present ideas. And structure is the idea that a designer incorporates in his/her product. Charette designs reveal that structure and the underlying idea. Design is not an end goal, it is means to sell ideas.

Saturday, 1 October 2011


Effective Ideas Before Charette design project is started, its main ideas are outlined.

Each project is named after its leading idea.

A leading idea is then chosen to govern the project development.

Members ensure at all times that the design created represents that main idea.

Saturday, 1 October 2011


SIMPLICITY but not simple

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Simplicity is about pure ideas implied in a product Interaction with Charette designs is aimed to be: easy useful pleasant Integration of new technologies in Charette designs seeks this freedom of complexity and the achievement of simplicity

Saturday, 1 October 2011


Charette Designs are Easy

Good design speaks for itself, without language use

Saturday, 1 October 2011


Charette Design is Useful

Good design satisfies p e o p l e ’s n e e d s re q u i r i n g t h e l e a s t efforts from them

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Charette design is pleasant People base their choices by preferring pleasure to pain. Charette Design pursues that concept by making pleasure the only option

Saturday, 1 October 2011


Design is Emotion Charette design connects to people’s emotions

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Great design evokes Emotion and Optimism

Convinced that at the centre of design stands the human experience, Charette.....

Saturday, 1 October 2011


designs its products not simply to meet people’s needs, but to connect products with experience

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to form memories from this experience and relate them to emotions valued by consumers

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to incorporate those emotions and memories in the design of the product itself

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Charette has adopted Partick Jordan’s model of designing pleasurable objects and.....

recognises 4 kinds of pleasure a product could invoke

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Physio-pleasure Achieved by: sounds smells taste touch sights

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Socio-pleasure derived from interaction with others through: communication using the product communication concentrated on the product

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Psycho-pleasure dealing with the emotional state people experience while using the product

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Ideo-pleasure

re fl e c t i o n o n t h e experience brought by the product

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Based on that.....

Charette decides what and how to design

Saturday, 1 October 2011


Charette Saturday, 1 October 2011

Charette_design marketing  

Design marketing or what needs Charette meets

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