Page 1

WE ORGANIZE YOUR LIFE


CONTENTS


SYSTEMS

IDENTITY

APPLICATIONS

The Challenge Timeline Transition Potential Clients

16

Our New Look New Logo Alternate Marks Imagery Style Typography Color

36

Extension Membership TupperParty Kitchen Cabinet Wine Rack Food Storage System Wardrobe Storage Tuppercoach Travel Pack Resources System Personal Space System

56

20 22 24

42 44 46 48 50

60 62 66 65 70 72 74 76 78 80


1946 – 2012

WE ORGANIZED YOUR KITCHEN


2012 –

NOW, WE ORGANIZE YOUR LIFE


01

SYSTEMS


THE CHALLENGE APPLICATIONS IDENTITY SYSTEMS 16

W E WERE THE CHALLENGE

Tupperware used to be a name for a home products line that included preparation, storage, containment, and serving products for the kitchen and home. It was first introduced to the public in 1946. Since it began, Tupperware has focused on household women and kitchen supplies.

Although Tupperware develops services for more than just women and children worldwide today, it’s hard to break their original impression of “Home” to customers. Tupperware needs a new image to reach more customers.


18

SYSTEMS

IDENTITY

APPLICATIONS THE CHALLENGE


TIMELINE 20

SYSTEMS

IDENTITY

APPLICATIONS

1946 1948

Tupperware速 brand products made their debut in 1946, the start of a revolutionary post-war period in history. In 1946, Tupper introduced his legendary airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting or losing its flavor in the nowcommon refrigerator.

The first Tupperware Home Party was held in 1948, introducing an all-new way for Tupperware products to reach consumers. Demonstrations proved a dramatically effective way of communicating the benefits of the revolutionary seal.


1951 1990 2000

The Tupperware Home Demonstration system was working so well that all Tupperware products were taken off store shelves to be distributed in this manner. The direct sales dem- onstration was a welcome diversion for women, whose involvement in the community mostly revolved around their family.

Tupperware launched an expanded product line of contemporary-design kitchen tools made with Tupperware’s signature quality and inge- nuity. The Peeler Plus, the Coffee House Set, and the Double Colander combined traditional kitchenware with a ‘90s sophisticated savvy.

Tupperware products continue to enhance lifestyles by offering ingenious design, quality construction and a lifetime warranty, using a modern approach to form and function to cre- ate convenient solutions to households tasks.


22

SYSTEMS

IDENTITY

APPLICATIONS

TRANSITION


TRANSITION

Tuppersystems is extending it core mission of organization to other areas of our clients lives so that they can prioritize their time and energies. Here are corresponding images that visualize how we are bringing efficient and aesthetic solutions to problem areas. Â


POTENTIAL CLIENTS APPLICATIONS IDENTITY SYSTEMS 24

W E HELP POTENTIAL CLIENTS

Tuppersystems will help you to organize your life whether it means getting homework, housework or a workout done.  Getting organized can be one of the most  difficult and daunting tasks for most people.   Obligations to our work and family leave  many people with limited time. This limited time coupled with too much distraction

can reduce your life to clutter and wasted time. Tuppersystems helps you to clear the clutter, eliminate the chaos, and get your life back on track.  The effect on your life will amaze you. These are empales of ordinary people whose lives can be transformed by Tuppersystems. 


POTENTIAL CLIENTS

NICK

26

SYSTEMS

IDENTITY

APPLICATIONS

/ STUDENT

Nick is in high school in Salt Lake City. He  wants to study at Stanford University in the  future. He likes to play video games after school which means he always needs to do homework till midnight every night. Although he always makes schedules on his wall or writes notes on his hand in order to remind himself of what he needs to do, he still does his homework the day before the deadline and usually get the grade of “C”. He is afraid that he won’t earn a scholarship to Stanford. 


JANSEN / BARTENDER

Jansen is a bartender and has worked in a night club in New York for 3 years. He  usually wakes up at 2:00 p.m. and works  until to 2:00 a.m. everyday. He always has a few drinks with friends after work and doesn’t  get enough sleep. His doctor has warned him about his unhealthy lifestyle. He is looking for a system that will integrate his activities and organize his life so he can become more productive and healthier.


POTENTIAL CLIENTS

KELLY

28

SYSTEMS

IDENTITY

APPLICATIONS

/ CASHER

Kelly only has a high school degree. For two years she has worked at Barnes & Noble in the  morning and has had a part time job at KFC  at night. She is planning and saving for college, but she has trouble putting money away and goes on shopping binges. She usually eats fast food from KFC because she can get a discount and she doesn’t have time to buy better food.  


ANN / HOUSEWIFE

Ann is a housewife. She has 3 children in elementary school and her husband works  construction. Ann needs to do laundry every  morning and then clean the house. In the  afternoon, she needs to pick up her children  and cook dinner. Ann always forgets things  that she needs to do. Sometimes she feels  too tired to do housework and is concerned about her growing lack of energy.  


POTENTIAL CLIENTS

CARL

30

SYSTEMS

IDENTITY

APPLICATIONS

/ TEACHER

Carl teaches physics at a high school. He needs to pick up his wife and children  everyday. He also needs to do work when he  is at home. He likes to play golf on the weekend but he needs to take his children to a swimming class and then pick them up. He wants to go on a family picnic, but is worried about getting his work done. 


BRYAN / ENGINEER

Bryan has worked in a computer company in Los Angeles for five years and he is turning  35 next year. He is wants to be a team manager next year, and therefore works hard and leaves the office late everyday. He has been a member of a gym for 2 years but he only been there twice. He has dated his girlfriend for 3 years and she always complains about how he doesn’t spend enough time with her. Bryan wants to marry her but he worries that he doesn’t have time to devote to a full time relationship. 


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IDENTITY

APPLICATIONS

POTENTIAL CLIENTS


WE HELP YOU GET YOUR LIFE IN ORDER


02

IDENTITY


OUR NEW LOOK APPLICATIONS IDENTITY SYSTEMS

N E W LOOK OUR NEW LOOK

36

As we move the business forward, we have simplified, refreshed and modernised our brand, we changed our name from Tupperware to Tuppersystems and made

a new logo identity. We want to convey a feeling of organized, simple and confident to our audiences, and we look forward to providing great services for you.


38

SYSTEMS

IDENTITY

APPLICATIONS

OUR NEW LOOK


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SYSTEMS

IDENTITY

APPLICATIONS

OUR NEW LOOK


NEW LOGO APPLICATIONS IDENTITY SYSTEMS 42

NEW LOGO

The logo design is composed of a symbol and accompanying typography. The symbol is based on the the letters T and S. The combination of these letter-forms create feelings of organized, simple and confident of Tuppersystems. There are twelve squares in this symbol which represent the fact that Tuppersystems has so many potential

possibilities to develop a strong system. The different squares represent different services that make people’s lives organized. This symbol is very simple and easy to use in different services of Tuppersystems. It also functions in different types of media, such as print, electronic and on-screen.


2X

4X

2X

10X

10X

=X


ALTERNATE MARKS IDENTITY

APPLICATIONS

ICON

SYSTEMS

MONOGRAM

ALTERNATE MARKS

44

This icon could be used in a lot of places without logotype, such as product branding. When there is enough space for the icon and logo, use the monogram for long horizontal spaces only.

BLACK AND WHITE


NEVER DISTORT SYMBOL

NEVER MAKE SYMBOL SMALLER THAN LOGOTYPE

NEVER DISTORT SYMBOL

NEVER ADD BROAD STROKES ON SYMBOL

NEVER CHANGE PLACE OF SYMBOL AND LOGOTYPE

NEVER MOVE PLACE OF SYMBOL


IMAGERY STYLE IDENTITY

APPLICATIONS

1

46

SYSTEMS

BLACK AND WHITE IMAGE

IMAGERY STYLE

There are two styles for images; color and black & white. The overall image style is designed to be modern, sleek and cool toned to reflect the aesthetics of our rebranding. Black & white images have at 5% of blue (CMYK: 100, 20, 0, 0) 1. Color images have to be rendered in a pale, light tone 2. For image

layout, all images must have a border at least 1/14 width and 1/20 height of page 3. Content of more than one word could overlap images and must layer under type when type is larger than 20 point 4 and the layer is 80% opacity of blue (CMYK: 6, 2, 0, 0) 5.


WE HELP YOU GET YOUR LIFE IN ORDER COLOR IMAGE

2

3

4

5


TYPOGRAPHY APPLICATIONS IDENTITY SYSTEMS 48

T

T

DIN LIGHT

RBNO2 LIGHT

AB C DE FG HIJK LMNOP QR STUV W XYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & *

DIN 1451 is a realist sans-serif typeface that is based used on the traffic signs, administrative and technical applications in German. The typeface is rational and readable which relates with spirit, organized, of our brand. It will use in logotype.

RBNo2 is a new gothic sans serif font that inspired by late 19th century industrial fonts with german roots regarding straightness and geometry. It catches the eye when used in headlines and short copy texts. It also has feeling of modern, technical and contemporary impressions as well as high quality, luxury and timeless environments which is perfect typeface for our brand. It will use in type when it bigger than 12pt.


T

T

UNIVERS LT STD

GARAMOND 3 LT STD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *

Univers is one of a group of neo-grotesque sans-serif typefaces and the type family consists of forty-four faces, with sixteen uniquely numbered weight, width, position combinations. This is a typeface has large family of widths which reflect the wide and broad services of our brand. It will use in title of our content.

Minion is one of the most complete serif families. It is an economical width and what might be the most powerful endorsement of any book face. This typeface will be use in the body text of our brand, it is not only display information clearly, but also work really well with other typeface of our brand. It will use in body text of our content.


COLOR APPLICATIONS IDENTITY SYSTEMS 50

C: 52 M:14 Y:0 K:0 R: 111 G:182 B:229 HEX: # 6fb6e5 PANTONE COATED: 2915 C PANTONE UNCOATED: DS 221-6 U PANTONE MATT: 292 M

C: 100 M:20 Y:0 K:0 R: 0 G:149 B:218 HEX: # 0095da PANTONE COATED: Hexachrome Cyan C PANTONE UNCOATED: Hexachrome Cyan U PANTONE MATT: Hexachrome Cyan M


C: 6 M:2 Y:0 K:0 R: 236 G:242 B:250 HEX: # ecf2fa PANTONE COATED: 656 C PANTONE UNCOATED: 7541 U PANTONE MATT: 656 M


WE BRING BALANCE TO YOUR LIFE


03

APPLICATIONS


56

SYSTEMS

IDENTITY

APPLICATIONS

EXTENSION

EASY LIFE


58

SYSTEMS

IDENTITY

APPLICATIONS

1

4 8

2 7

HOME WORK

3 6

5

EXTENSION


EXTENSION

1

KITCHEN

5

Kitchen Cabinet Accessories Organizer Recipe Library Wine Rack Food Storage System Kitchen Cabinet 2

BEDROOM

Workout Class Calorie App Travel Pack Tuppercoach

6

Shoes Container Wardrobe Storage Cosmetic Organizer Wash Bag

3

BATHROOM

STUDY

Magazine Library Bookcase TupperParty E-book Home Security Personal Space System

OFFICE

Briefase Resources System Membership Work Schedule Desk Organizer

7

Cosmetics Container Towel Cabinet Toiletries Organizer Toiletry Shelf First-aid Kit

4

GYM

AIRPORT

Travel Plan Luggages Airline Ticket App Insurance

8

TRANSPORTATION

Vehicular App Watch Car App Trunk Organizer


HOME APPLICATIONS IDENTITY SYSTEMS 60

ORGANIZE–NOW MEMBERSHIP

Organize–Now is a member based, community organization of Tuppersystems. After you become our member, you not only can get discount when you purchase our products, you also can chose the item you want to learn from our catalog, then you can join our classes to learn different skills about organize your lives. The class location could

be everywhere or even online. The style of class is really flexible and friendly, it could be in your home or office, our coach will attend and share their idea and experience to everyone. After you take a few classes, you can become a coach after we prove and you can spread more ideas to more people.


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SYSTEMS

IDENTITY

APPLICATIONS HOME


TUPPERPARTY

Tupperware was famous for its party concept of marketing. Tuppersystems carries on that tradition of friendly, informal customer -provider interaction by offering home consultation visits and online support and advice. Tuppersystems is at your service 24/7.


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IDENTITY

APPLICATIONS

HOME


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SYSTEMS

IDENTITY

APPLICATIONS

HOME


CUSTOMIZED KITCHEN CABINETS & STORAGE

Tuppersystems is still helping you to organize your kitchen. Keeping a clean, open space for your kitchen means creating smart storage solutions. We will help you make your kitchen beautiful, efficient, and ultra-functional. Now there is no need to waste precious time struggling and searching for the perfect knife or ladle when you want

to quickly chop, add, and stir ingredients while cooking. Make the contents visible and accessible is the benefit of our products. We provide different kind of shelves terrific for creating extra storage space in your kitchen. Not only do they double your horizontal storage space, they elevate item, making it easier for you to see and get to them.


HOME APPLICATIONS IDENTITY SYSTEMS

WINE RACK

68

Tuppersystems is not only teaching you organize your life; we also share your life attitudes. We designed racks and small box drawers to hold accessories and bottles of wine. We help you organize your wines based on color and body to make it easier

to pair with meals. They are simple yet extraordinarily useful storage spaces that let you enjoy your life. We also enjoys educating customers that are interested in learning more about wines and holds weekly wine classes on wine organized.


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SYSTEMS

IDENTITY

APPLICATIONS

HOME


INTEGRATED FOOD STORAGE SYSTEM

A line of conveniently packaged containers, including an ergonomically designed refrigeration unit that offers a food organization and inventory system. This food box will take the waste and clutter out

of food storage. It’s a also can show you the information about food, such as expiration date and ingredients. It also connects with your smart phone that you can check the state of your food everywhere, anytime.


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IDENTITY

APPLICATIONS

HOME


WARDROBE ACCESS & STORAGE

Most people have a busy life with their families, work and friends. To keep up with your closet is not the easiest jobs out there. It is important to keep your bedroom clean and organized, so we provide services to help you put your closet in order. You won’t worry about not being able to find the tie you like, we can help you to organize your closet. We will create closet organizers and custom storage solutions for our customers and help you manage spaces.


WORK APPLICATIONS IDENTITY SYSTEMS 74

TUPPERCOACH

We designed this program to help you keep your body in the best state. It will provide databases for inventory, invoices, daily cash reconciliation, membership, accounts receivable and other information used in operating a gym. It also has specific features to track your training.


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IDENTITY

APPLICATIONS WORK


TRAVEL PACK

You don’t need to worry about forgetting things when you go to work out. We designed a gym bag that will help you keep things that you need for working out, such as gloves, towels, water bottle, etc. It is really great for marathon or any running event as well.


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IDENTITY

APPLICATIONS WORK


RESOURCES & RETIREMENT SYSTEM

Financial planning is at the very core of the services we provide. Through the planning process, we organize your finances, customize an asset allocation strategy, analyze your insurance and risk management needs, and review your financial and estate plans to help simplify, consolidate and integrate every aspect of your financial future.


WORK APPLICATIONS IDENTITY SYSTEMS

PERSONAL SPACE DESIGN SYSTEM

80

Having an organized workspace will streamline your schedule and boost your productivity, so it is important for us to help you assess your desk situation and sort your supplies. Whether you’re in need of a major overhaul or just a mini makeover,

our inventive ideas can help you create the perfect office, no matter how much extra space you have. Easy organizers and decorative touches will ensure your office is as stylish as it is functional.


HOME


WORK


LIFE


Design: Eric Lo Email: ericlo85@live.com Class: GR604 Nature of Identity Instructors: Hunter Lewis Wimmer ESL Supporters: Stephen Abney Paper: EPSON Matt 47lb, 9.7 mil Print Production: Epson R2400 Binding: Eric Lo May 16, 2012

Tuppersystems  

This is a school project about rebranding Tupperware.

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