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cumulative the selected works of eric lo


p_ 002

ERIC LO

C U M U L AT I V E


p_ 003

g r e at o a k s g r ow f r o m l i t t l e a c o r n s

Great oaks grow from little acorns. Ever y great work starts from something small. When I design a project, I begin with an idea and a thousand sketches, then tr y and fail a million times slowly transforming the failure into success. In this portfolio, every project is made by a hundred details and thousand hard days of work, they all come from nothing, but now they combine together into this book. This is my cumulation.


p_ 004

ERIC LO

C U M U L AT I V E


p_ 005

ta b l e o f c o n t e n t s

missing

006

silence

024

lonely

046

organize

066

deli

086

calm

104

punk

116

book

132

home

144

remind

160


p_ 006

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

06

07

08

09

10

missing

01

a p r o g r e s s i v e d e g e n e r at i v e d i s e a s e t h at a f f e c t s t h e b r a i n

A word,

a smell,

a ring,

a smile, a longing,

a life.

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 007


p_ 008

ERIC LO

C U M U L AT I V E


PROJECT

PROJECT TITLE / MISSING

01

01

02

03

04

05

06

07

08

09

10

p_ 009

familiar with a topic and then create work that is vital. APPROACH

F o r t h i s c l a s s , I c h o s e A l z h e i m e r ’s d i s ease as my topic. I designed a book that includes information on the disease that a l l o w s p e o p l e t o u n d e r s t a n d i t b e tt e r. I n terms of format, I used a concept of a photo frame to show one symptom of the d i s e a s e : f o r g e t i n g y o u r f a m i l y. I h o p e t h e r e a d e r w i l n o t o n l y g a i n a b e t t e r u n d e rst anding of Alzheimers but also feel empathy for individuals touched by this disease.

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R


p_ 010

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 011


p_ 012

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 013


p_ 014

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 015


p_ 016

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 017


p_ 018

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 019


p_ 020

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

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p_ 022

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

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p_ 024

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

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p_ 026

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

04

02

03

04

05

06

07

08

09

10

silent t h e m o v i e s f e s t i v a l o f a k i r a k u r o s awa

An thought,

a decision,

a struggle,

a story,

a downpour.

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

I N S T R U C TO R / H U N T E R W I M M E R

p_ 027


p_ 028

ERIC LO

C U M U L AT I V E


PROJECT

PROJECT TITLE / SILENT

04

01

02

03

04

05

06

07

08

09

10

p_ 029

to instill the spirit of Akira Kurosawa movies in a film festival. APPROACH

I heard about Akira Kurosawa, a Japanese f i l m d i r e c t o r, w h e n I w a s y o u n g .   I really liked his story telling and the meaning I found in his epic movies, but I hadn’t really researched him until this project. In this class, we needed to understand and distill the essence of one film director and make a film festival based on his work. Most of his movies talk about humanity and show that people always struggle with moral questions. So I made a name of this film f e s t i v a l , S i l e n t S t o r m , t o s h o w p e o p l e ’s c o n s t a n t s t r u g g l e w i t h m o r a l i t y . 

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

I N S T R U C TO R / H U N T E R W I M M E R


p_ 030

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 031


p_ 032

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 033


p_ 034

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 035


p_ 036

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 037


p_ 038

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 039


p_ 040

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 041


p_ 042

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 043


p_ 044

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 045


p_ 046

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 047


p_ 048

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 049


p_ 050

ERIC LO

C U M U L AT I V E


PROJECT TITLE / SILENT

PROJECT

01

02

03

04

05

C L A S S / I N T E G R AT E D C O M M U N I C AT I O N

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 051


p_ 052

ERIC LO

C U M U L AT I V E


PROJECT

P R O J E C T T I T L E / L O N E LY

01

02

03

04

05

06

07

08

09

10

lonely

03

a p l ac e o f n o s ta l g i a

An autumn,

a book, a breeze,

a tear,

a sickness for home.

CLASS / TYPE EXPERIMENTS

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 053


p_ 054

ERIC LO

C U M U L AT I V E


PROJECT

P R O J E C T T I T L E / L O N E LY

03

01

02

03

04

05

06

07

08

09

10

p_ 055

explore various way to use typography and create a brochure. APPROACH

I chose Huntington Park to be the subject of my brochure. I used t ype to create a lonely feeling that I feel in this park. Although this park is beautiful and people always relax in here, it reminds me m y h o m e t o w n . I   a l s o   w r o t e a p o e m   t h a t  I u s e i n t h e b r o c h u r e ,   d e s c r i b i n g h o w  I feel lonely here. The smell of the air and the sounds of conversation, everything creates an unfamiliar web and wraps me t i g h t l y. I t r e m i n d s m e o f a p o e m , c a l l e d Nostalgia, from my hometown.

CLASS / TYPE EXPERIMENTS

I N S T R U C TO R / K AT H R I N B L AT T E R


p_ 056

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 057


p_ 058

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 059


p_ 060

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 061


p_ 062

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 063


p_ 064

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 065


p_ 066

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 067


p_ 068

ERIC LO

C U M U L AT I V E


PROJECT TITLE / MISSING

PROJECT

01

02

03

04

05

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

06

07

08

09

10

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R

p_ 069


p_ 070

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 071


p_ 072

ERIC LO

C U M U L AT I V E


P R O J E C T T I T L E / L O N E LY

PROJECT

01

02

03

CLASS / TYPE EXPERIMENTS

04

05

06

07

08

09

10

I N S T R U C TO R / K AT H R I N B L AT T E R

p_ 073


p_ 074

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

06

01

02

03

04

05

06

07

08

09

10

organize M a k e Yo u r L i f e B e t t e r

A space,

an arrangement a choice,

a lifestyle.

C L A S S / N AT U R E O F I D E N T I T Y

I N S T R U C TO R / H U N T E R W I M M E R

p_ 075


p_ 076

ERIC LO

C U M U L AT I V E


PROJECT

PROJECT TITLE / ORGANIZE

06

01

02

03

04

05

06

07

08

09

10

p_ 077

rebrand a company to give them a new look, feel and identity. APPROACH

I n t h i s p r o j e c t , I ch o s e a n h i s t o r i c l y A m e r i c a n b r a n d : Tu p p e r w a r e . A l t h o u g h I h a v e u s e d t h i s p r o d u c t s i n c e I wa s yo u n g , I d i d n’t r e a l l y k n ow m u ch a b o u t t h e b r a n d . A ft e r i n t e n s i ve r e s e a r ch , I fe l t c o m p e l l e d t o g i ve t h e m new life. I began by renaming this historic b r a n d t o Tu p p e r s y s t e m . I n s t e a d o f b e i n g u s e d by wo m e n t o o r g a n i ze t h e i r k i t ch e n , t h e Tu p p e r s y s t e m w i l l f o c u s o n p e o p l e w h o have a hard time managing their life and will help them balance their time.

C L A S S / N AT U R E O F I D E N T I T Y

I N S T R U C TO R / H U N T E R W I M M E R


p_ 078

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 079


p_ 080

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 081


p_ 082

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 083


p_ 084

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 085


p_ 086

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 087


p_ 088

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 089


p_ 090

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 091


p_ 092

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 093


p_ 094

ERIC LO

C U M U L AT I V E


PROJECT TITLE / ORGANIZE

PROJECT

01

02

03

C L A S S / N AT U R E O F I D E N T I T Y

04

05

06

07

08

09

10

I N S T R U C TO R / H U N T E R W I M M E R

p_ 095


p_ 096

ERIC LO

C U M U L AT I V E


PROJECT TITLE / DELI

PROJECT

01

07

02

03

04

05

06

07

08

09

10

deli Th e B e s t F o o d o f G e r m a n

A taste,

a temperature,

a smell,

a satisfaction.

C L A S S / PAC K AG I N G T WO

I N S T R U C TO R / T H O M A S M C N U LT Y

p_ 097


p_ 098

ERIC LO

C U M U L AT I V E


PROJECT

PROJECT TITLE / DELI

07

01

02

03

04

05

06

07

08

09

10

p_ 099

design an series of packaging for a deli.

APPROACH

For this project, we needed to find an existing deli, analyze it and then design a whole p a ck a g i n g s ys t e m fo r i t . I ch o s e a G e r m a n d e l i , M ß n ch n e r H a u s , w h i ch h a s s e r ve d t h e S a n Fr a n c i s c o E a s t Bay fo r 3 0 ye a r s . Th e owner bought the store 25 years ago and started to ser ve customers by providing fresh food. I designed a new logo to give them a more modern feeling . The concept of logo comes from the transactional German house. The new logo not only refreshes the look and feel of this deli, but also provides a strong symbol to customers as something t h a t ’s e a s y t o r e m e m b e r.

C L A S S / PAC K AG I N G T WO

I N S T R U C TO R / T H O M A S M C N U LT Y


p_ 100

ERIC LO

C U M U L AT I V E


PROJECT TITLE / DELI

PROJECT

01

02

C L A S S / PAC K AG I N G T WO

03

04

05

06

07

08

09

10

I N S T R U C TO R / T H O M A S M C N U LT Y

p_ 101


C U M U L AT I V E

SINCE 1980

MUNCHNER HAUS GERMAN DELICATESSEN

MH

Munchner Haus German Deli

GE

EST. 1980

RM

I

GERMAN DELICATESSEN

US HA

Munchner Haus

HNER

E AN D

L

ERIC LO

MUNC

p_ 102


PROJECT TITLE / DELI

PROJECT

01

02

C L A S S / PAC K AG I N G T WO

03

04

05

06

07

08

09

10

I N S T R U C TO R / T H O M A S M C N U LT Y

p_ 103


p_ 104

ERIC LO

C U M U L AT I V E


PROJECT TITLE / DELI

PROJECT

01

02

C L A S S / PAC K AG I N G T WO

03

04

05

06

07

08

09

10

I N S T R U C TO R / T H O M A S M C N U LT Y

p_ 105


p_ 106

ERIC LO

C U M U L AT I V E


PROJECT TITLE / DELI

PROJECT

01

02

C L A S S / PAC K AG I N G T WO

03

04

05

06

07

08

09

10

I N S T R U C TO R / T H O M A S M C N U LT Y

p_ 107


p_ 108

ERIC LO

C U M U L AT I V E


PROJECT TITLE / DELI

PROJECT

01

02

C L A S S / PAC K AG I N G T WO

03

04

05

06

07

08

09

10

I N S T R U C TO R / T H O M A S M C N U LT Y

p_ 109


p_ 110

ERIC LO

C U M U L AT I V E


PROJECT TITLE / DELI

PROJECT

01

02

C L A S S / PAC K AG I N G T WO

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09

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I N S T R U C TO R / T H O M A S M C N U LT Y

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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PROJECT TITLE / CALM

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calm a series of architecture posters

A line,

a thought,

a grid, a dot,

a world.

CLASS / TYPE EXPERIMENTS

I N S T R U C TO R / K AT H R I N B L AT T E R

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explore various way to use typography, create a poster series. APPROACH

I ch o s e a J a p a n e s e a r ch i t e c t u r e c o m p a n y, Kouichi Kimura. So I designed a series of posters for them. I chose three words that r e p r e s e n t t h e s p i r i t o f t h e c o m p a n y, a n d used different architectural elements to c r e a t e a w o r d f o r e a ch p o s t e r. I w a n t e d t o convey a feeling of stablilty and serenity for the viewer of this poster series.

CLASS / TYPE EXPERIMENTS

I N S T R U C TO R / K AT H R I N B L AT T E R


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PROJECT TITLE / CALM

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CLASS / TYPE EXPERIMENTS

04

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I N S T R U C TO R / K AT H R I N B L AT T E R

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PROJECT

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CLASS / TYPE EXPERIMENTS

04

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I N S T R U C TO R / K AT H R I N B L AT T E R

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03

CLASS / TYPE EXPERIMENTS

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I N S T R U C TO R / K AT H R I N B L AT T E R

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CLASS / TYPE EXPERIMENTS

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I N S T R U C TO R / K AT H R I N B L AT T E R

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CLASS / TYPE EXPERIMENTS

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I N S T R U C TO R / K AT H R I N B L AT T E R

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punk punk is not dead

An impulse,

a challenge,

an eclipse,

a belief.

C L A S S / T Y P E SYS T E M S

I N S T R U C TO R / B R E N DA N C A L L A H A N

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to collaborate with classmates and design a series of books. APPROACH

In this class, we were asked to collaborate with two other classmates to design three b o o k s , e a ch w i t h a d i ffe r e n t t a ke o n t h e s a m e theme. My teammates were Emily Shields a n d M o r g a n M a r c a n i . F i r s t , we p i cke d t h r e e different topics and then combined those ideas into one topic: Punk Is Not Dead. Then we were asked to come up with a unique way to develop three different directions w i t h i n t h a t t h e m e fo r e a ch o f u s t o d e s i g n a book around. Our themes were fashion, music and lifest yle and mine was fashion. I used lively color in this book to show the spirit of punk fashion.

C L A S S / V I S U A L C O M M U N I C AT I O N S L A B

I N S T R U C TO R / P. H A M L E T T, H . W I M M E R


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PROJECT TITLE / CALM

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CLASS / TYPE EXPERIMENTS

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I N S T R U C TO R / K AT H R I N B L AT T E R

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C L A S S / T Y P E SYS T E M S

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I N S T R U C TO R / B R E N DA N C A L L A H A N

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C L A S S / T Y P E SYS E X PTEERM IM SE N T S

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I N S T R U C TO R / B K AT R EH NRDA I NNBCLA AT LL TA ER HAN

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C L A S S / T Y P E SYS T E M S

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I N S T R U C TO R / B R E N DA N C A L L A H A N

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C L A S S / T Y P E SYS T E M S

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I N S T R U C TO R / B R E N DA N C A L L A H A N

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C L A S S / T Y P E SYS T E M S

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I N S T R U C TO R / B R E N DA N C A L L A H A N

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C L A S S / T Y P E SYS T E M S

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I N S T R U C TO R / B R E N DA N C A L L A H A N

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PROJECT TITLE / BOOK

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book a craft of book

A cut,

a line, a piece,

an inch, a surprise,

a message.

CLASS / BOOK ART

I N S T R U C TO R / R . C H A D W I C K

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p_ 151

to create art work that uses book art skills.

APPROACH

This project was an opportunity to create anything we wanted that used the book art s k i l l s we l e a r n e d i n c l a s s . I ch o o s e t o m a ke a hand-cut book. I found a old dictionar y with beautiful animal illustrations that I used as my subject. I really like animals and care about environment, so I decided to base this project on it. The concept for the project is t h a t i f we d o n’t s t o p p o l l u t i n g e a r t h , b o o k s will be the last place that these animals live.

CLASS / BOOK ART

I N S T R U C TO R / R . C H A D W I C K


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PROJECT TITLE / BOOK

PROJECT

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CLASS / BOOK ART

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03

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06

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I N S T R U C TO R / R . C H A D W I C K

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PROJECT TITLE / BOOK

PROJECT

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CLASS / BOOK ART

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03

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I N S T R U C TO R / R . C H A D W I C K

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PROJECT TITLE / BOOK

PROJECT

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CLASS / BOOK ART

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03

04

05

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I N S T R U C TO R / R . C H A D W I C K

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PROJECT TITLE / BOOK

PROJECT

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CLASS / BOOK ART

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03

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I N S T R U C TO R / R . C H A D W I C K

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PROJECT TITLE / BOOK

PROJECT

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CLASS / BOOK ART

02

03

04

05

06

07

08

09

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I N S T R U C TO R / R . C H A D W I C K

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PROJECT TITLE / HOME

PROJECT

08

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02

03

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05

06

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08

09

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home s u s ta i n a b l e b i r d h o u s e

A fortress,

a home,

a metaphor,

a movement.

C L A S S / PAC K AG I N G T WO

I N S T R U C TO R / T H O M A S M C N U LT Y

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p_ 165

to design and brand a sustainable birdhouse.

APPROACH

In this project, we needed to design a sustainable birdhouse, so we had to consider the material and the store where it was going to be sold. For my birdhouse, I decided on a typical customer at CB2 as my audience. CBS is a store that sells modern design for the home. I came up with a new name, Secret Base, for my birdhouse and it focused on young adults. Secret Base is not only functional, but also fashionable. The style is modern and cool; something that young people would love to have at home, either i n d o o r o r o u t d o o r.

C L A S S / PAC K AG I N G T WO

I N S T R U C TO R / T H O M A S M C N U LT Y


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PROJECT TITLE / HOME

PROJECT

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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PROJECT

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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PROJECT

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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PROJECT TITLE / HOME

PROJECT

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C L A S S / PAC K AG I N G T WO

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I N S T R U C TO R / T H O M A S M C N U LT Y

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PROJECT TITLE / REMIND

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remind

10

a n a l z h e i m e r ’s c a r e g i v e r s o r g a n i z a t i o n

A word,

a source,

a touch,

a help.

C L A S S / M FA T H E S I S

I N S T R U C TO R / P H I L H A M L E T T

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p_ 183

removing anxiety from people who work with victims of dementia. APPROACH

To s u p p o r t A l z h e i m e r ’ s c a r e g i v e r s b y p r o v i d ing resources to reduce stress and increase k n o w l e d g e . M y g o a l i s t o h e l p A l z h e i m e r ’s c a r e g i v e r s h e l p t h e m s e l v e s . To s o l v e t h i s i s sue, I developed a non-profit organization, c a l l e d “ R E M I N D ”, w h i c h m e a n s c a r e g i v e r s should be aware that they need help too. This organization develops multiple ways to help caregivers get support, educate themselves about this disease and help them to know about resources. In anticipation of a cure, I hope to provide caregivers the help that t h e y n e e d s o t h a t t h e y, i n t u r n , c a n c a r e f o r t h e o n e s t h e y l o v e w h o h a v e A l z h e i m e r ’s .

C L A S S / M FA T H E S I S

I N S T R U C TO R / P H I L H A M L E T T


p_ 184

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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OVER FIFTEEN MILLION AMERICANS PROVIDE UNPAIDCARE FOR A PERSON WITH ALZHEIMER’S OR OTHER DEMENTIAS.

C L A S S / M FA T H E S I S

I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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C L A S S / M FA T H E S I S

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I N S T R U C TO R / P H I L H A M L E T T

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I N S T R U C TO R / P H I L H A M L E T T

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p_ 221

thank you

There are too many people I want to thank,

T h i r d , I w a n t t o g i v e t h a n k s t o m y f a m i l y,

but it is hard to convey my thanks from

m y d a d , m o m a n d y o u n g e r s i s t e r. I c o u l d ’ t

this little page.

f i n i s h t h i s M FA p r o g r a m w i t h o u t y o u r s u p port. Every time I received from a phone

First I want to thanks all the instructors

call or Skype it was really helpful for me

who have t aught me at AAU. Mar y Scott,

and gave me more energy that I can keep

P h i l H a m l e tt , H u n t e r W i m m e r, B o b S l o t e ,

working. Nothing is more important than

and many others. Thank you all for pushing

y o u r h a p p y f a c e s , t h a t ’s w h e r e m y p o w e r

m e , m a k i n g m e b e tt e r, o ffe r i n g m e s u p p o r t

comes from.

when I doubted. Those experiences improved my design skills and also sharpened

F i n a l l y, I w a n t t o t h a n k s A n n a , m y g i r l -

my design sense.

friend who has supported me over the last seven years. Thank you for your sacrifice

Second, I want to thanks all my classmates

and understanding to let me study abroad,

that have provided me support with either

your support let me work on my design

the design part or language. Emily Shields,

w i t h o u t w o r r y i n g a b o u t a n y t h i n g . Yo u a l -

M o n i c a M i l l e r, a n d m a n y o t h e r c l a s s m a t e s ,

ways give me comfort and courage when I

thank you for all that you have helped me

f e e l h e l p l e s s . Yo u a r e r e a l l y i m p o r t a n t t o

with when I struggled with my project or

me and I couldn’t finish this without your

any design/ language issue.

support, thank you.


p_ 222

ERIC LO

ERIC LO Phone Email Web

+1 415 609 7437 Ericlo85@live.com Ericlodesign.com

ACADEMY OF ART SAN FRANCISCO

School of Graphic Design 79 New Montgomery Street San Francisco CA 94105 Department Chair Mary Scott Department Director Phil Hamlett Eric Lo Eric Lo Printing Giant Horse Printing Binding Arnold’s Bookbinding Text Stock 100 lb. Finch Text Typeface Garamond Pro & Univers Software Adobe Creative Suite 5.5 Designer

Photography

Copyrig © Eric Lo No portion of this book may be used or reproduced in amy manner without the written consent of Eric Lo. All rights reserved.

C U M U L AT I V E


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