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Designer’s statement I am an artist. I am a designer. I am a singer of songs and a dreamer of magnificent dreams. I am an explorer. I am a perfectionist. I am a picky eater and I am always changing. I’m a traveler. I am a friend and I am a big ball of questions. I am always moving. I am often humming and I am my mother’s daughter. I am Chantell. And I am here.

I do what I do because I love it and cannot imagine pursuing anything else. My passion lies in finding the beautiful within the world and coaxing it out. That applies to the art that I do, the projects I partake in, and it is reflective in the relationships that I have with others. Though I design and create out of pure passion and enjoyment, I do take it very seriously. I am determined to not only put forth aesthetically pleasing projects into the world, but also to ensure that they are functional and practical. For us humans, we are defined by what we do and our function in life. For everything else in the world, the same rule applies. If something does not serve it’s purpose, whether that purpose is to cause a smile or solve a problem, then it’s pretty nature is useless. I try my hardest to make this idea present in the work that I do and the projects I take on. Please feel free to peruse my portfolio and take a peak at what I have been experimenting with during my time at Flagler College. Thank you!


01

Asali Candle Co.

02

Bayfest Music Festival

03

Nitti

04 05

L’Oreal Chain Smoking Hags

06

Evident Magazine

07

Edge Theme

08

Oh Sunshine

09

Speakeasy Paper Co.

10

Milo & Scout


asali LOGO PACKAGING WEBPAGE

01

Scents have been proven to affect a person’s mood, induce the recollection of memories, and even influence a person’s monetary spending habits. Scented candles provide a way to use pleasant scents to positively affect the mind and body. The problem with the majority of store bought candles is that they are made with chemicals rather that actually release those chemicals into the air in the form of smoke and soot. Asali is a small company specializing in the making of handmade soy and beeswax candles. Their products are made by hand with organic ingredients that uplift one’s mood without the use of any harsh chemicals. The name Asali was birthed from the Swahili word meaning “sweet like honey”. The scents of these candles are inspired by nature and the things found within it, such as honey lavender or vanilla mint. The design challenge for this product is creating a branding and packaging solution that evokes the natural and organic ideal of the company without losing any of its sophistication and class. The target audience consists of individuals roughly twenty years of age and up. They are middle to higher-class professionals who appreciate the importance of personal time and responsible indulgence of the senses (such as a glass of fine wine or a nice of jazz concert). The pattern is inspired by other African pattern making techniques. Repeated on the candle jars as well as the website and other Asali materials. The logo is a bit fancier, with a nod to the mehndi (henna) tradition of decorating the body. The colors are based off of African textiles, with a bit of saturation in order to make them appeal to the modern day individuals. The typefaces consist of a hand drawn font in reference to the handmade candles. The goal of this project is to create a logo that is strong, yet soft, reflecting the natural balance found in nature. It should be gender neutral and timeless. The design of the containers and packaging should be crafted with simplicity and elegance to compliment the room.


CAN DLE

CO.


asali

No. 1


pac kagin g/ s e a mle s s pat tern

LO G O


LOGO POSTER WEBPAGE

BAYFEST 02

Bayfest Music Festival is one of the top southern concert events and happens to take place in Mobile Alabama. It is currently celebrating its 20th anniversary of successful shindigs. Bayfest is known for its wide variety of music. This year, they have performers such as country artist, Hunter Hayes, rapper T.I., rock band Three Days Grace, local gospel choirs, and many more. They boast their multi cultural and family friendly atmosphere. Bayfest has had their current logo since 2000 and it has not been updated since. Poster wise, the theme and artwork vary each year and are nearly unrecognizable as being for the same event. More often than not, the posters have a sort of hand drawn quality to them. Sometimes it is an actual painting or drawing, other times, it may be a digital illustration that resembles hand made artwork. Overall, there is a disconnect between the current design components. Bayfest prides itself on maintaining a family friendly atmosphere. So this would include parents of all ages and children roughly 10 and up. Aside from families, their audience is often between 17 and 45. Statistically, attendees travel in small groups and over half are from Alabama or a nearby region. The majority of the festival-goers are return visitors and enjoy that though the festival is large, it maintains a familiar southern community about it. The goal of this design is to create a timeless logo that will nod to its southern home and wide variety of music. It should not be too specific or limiting in whom it will appeal to, as there will be many different people seeing. The logo consists of the festival name and allots a spot for the year of the festival, as it is essential to a festival’s relevance. The colors are slightly muted blue, orange, and cream, reflecting the sun and water and earth because of the festival’s location near the water and .The logo is bold and vertically stretched in a poster-like manner. The quality of illustrations is intentionally imperfect and simple to order to ensure that the poster has more of a relaxed and comfortable feel, referencing handmade arts and crafts.


No. 2


NITTI LOGO STATIONERY WEBSITE

03

Nitti & Associati is a legal firm based in Florence Italy. It has been in service for a few years now, but has yet to be branded as a company. They are a small firm who handles Internet and web related legal services. The challenge is to create something unique but professional and serious. It should be creative to stand out, while maintaining a sense of dominance and stability. Because they are dealing with technological legal services, the logo should be somewhat futuristic. The target audience consists of those who own some sort of intellectual information online. This could be business people, software developers, designers, bloggers, etc. The goal of this project is to create a simple yet strong and classic logo with a bit of a nod to the technological aspect of this law. The materials to go along with the logo should be clean and cohesive with the design. The color pallet is simple and clean with a very basic black and white design. With the bold use of black and the repeating square and rectangular shapes, the eye is able to move freely throughout the design while keeping in focus the required text.


NITTI &

A S S O C I AT I STUDIO

LEGALE


LANDING PAGE PACKAGING

L’OREAL 04 L’oreal Paris is a huge cosmetic company that sells everything from makeup to hair supplies, to body care products. As Our Own is a nonprofit based in India that rescues and helps to care for girls that have been enslaved in human trafficking. They also do educational work to help prevent it. The challenge is to create a campaign that would run around during holidays or special events that often result in companies creating gift sets. The campaign encourages consumers to purchase the product because a percent of its profits are going to the non-profit As Our Own. This campaign would raise much-needed funds for this non-profit while boosting sales for L’Oreal and giving it positive light in the media. The product will in question is a set of three pieces of makeup: foundation, powder, and blush, paired according to skin tone. These are normally sold separate but will be sold in this unique gift packaging. Women roughly 16-50 who wear makeup are the primary target audience. They are students, moms, workingwomen, and busy bodies. They care about maintaining physical appearances and want to set good impressions. They are not incredibly wealthy, though they are comfortable financially. The goal of this project is to design packaging that reflects both, L’oreal and As Our Own. It will be clean, simple, yet lasting. The packaging is very simple, as L’oreal’s cosmetic packaging is often as bare as possible. The clear bag holding the makeup can be held onto and used as a makeup bag. The webpage is a single info graphic based page that has links to related sites and information. It’s primary function is to educate people about the statistics surrounding human trafficking while getting them information on how they can help.


Because She’s Worth It.


L’OREAL No. 4


PAC K AG I N G


CHAIN SMOKING HAGS LOGO ALBUM ARTOWRK

05

Chain Smoking Hags is a three-man band based out of Pensacola, Florida. They have a heavy sound with a bit of psychedelic influence here and there. Greatly inspired by 60’s Rock and Roll, their sound is laced with a bit of good ol’ funk. The challenge here is to design a band identity that reflects their retro sound while not coming across as too playful or unprofessional. The logo also mush appropriately compliment their band name, as unique as it is. The target audience consists of primarily men between the ages 20-45, who enjoy auto motives, sports, and being outdoors. They are middle to higherclass individuals with steady jobs and often have families in the picture. The goal of this project is to create a recognizable logo and identity cohesive with their sound and that can be applied to merchandise and album art. The men in the band are younger men with notable beard sizes as well as a healthy sense of humor. Their music, though well crafted and technically correct, reflects their playful nature. The logo need not be large or overly ornate, but a simple type treatment to their name. The guys all have drastically different personalities so having multiple fonts to emphasize that is a must. The album is heavily inspired by 60’s psychedelic music. The imagery for which consists of large bubbled or hand lettered types, bright colors, and sporadic placement. The album artwork for Chain Smoking Hags is an attempt at a simplified version of all of these things.


C.S.H

No. 5


Front of CD Case

Inside of CD Case

Back of CD Case


EVIDENT MASTHEAD DESIGN MAGAZINE DESIGN

06

Evident is a magazine inspired by a love of music, a passion for God, and a desire to reflect Him in our daily lifestyle. It is an attempt to explore and expand on topics within music, life, and faith from a contemporary Christian viewpoint. From interviews with major recording artists to talks of religion in the work force and education, Evident provides a refreshing take on the world in which we live. This is a publication designed to produce encouraging and inspiring content that helps those striving to live a meaningful, fruitful life. Evident is created for those individuals who have a desire to be a light within the world, while not being of the world. Evident offers its readers a high-energy source of current information that is always approached and presented in a God-focused manner, while maintaining a sense of style and modernism not often seen in Christian magazines. Target Audience: Those who read Evident Magazine are generally between the ages of 16 - 36. They are of Christian faith and often attend church. They are the ones looking for some sort of balance between church and life. They are individuals who are either being confronted with a milestone in their lives, such as college graduation or starting a new family. The goal of this project is to create a masthead that is recognizable and timeless. It is simple, yet unique. The layout of the magazine will be laced with breathing room and not too cluttered. Each feature article should have it’s own organization and design theme, while maintaining a cohesive look. The logo must appeal to those younger audiences as well as older. The magazine’s layout is very light, airy, open and often image focused. The types choices are simple, yet complimentary. There is a consistent thin white line that helps to guide the reader through the book. Each new section of the magazine is indicated with a small color coated ribbon tab at the top of the page.


evident No. 6


edge THEME DESIGN TABLET VERSION

07

This Wordpress theme is a breathable layout with a proper balance of imagery and text content. It can be minimized to suffice for photographers or designer portfolios or could be expanded to fully service an avid blogger Target Audience: The target audience consists of creatives between the ages of 18 and 45. This entails anyone who blogs or has creative material to display online.

This theme is can be customized with incredible ease, allowing users to edit color pallets as well as content type boxes. The feature photo boxes are optional so it is possible to have a solely text-heavy article. It could also be taken to the opposite direction and be used for primarily photography sits as well. Edge can be displayed across various sized displays, including computer monitors, laptops, tablets, as well as mobile devices. The content is separated by it’s own box that is tiled and layered with other boxes filled with different content. Users also have the option to upload pictures into these boxes alongside their title text. The theme also has the option to upload logos instead of text for the site/page title.


OH, SUNSHINE TYPE DESIGN TYPE POSTER

08

The goal of this project is to create a display typeface that can be used in digital or print media. It should be reminiscent of a summer’s day. It should be effective in a happy and casual setting. It needs to be versatile in that it can be used and appreciated across multiple age groups. It will have a handwritten look to it and will consist of a textured dull pencil or colored pencil appearance.

The solution was the creation of Oh, Sunshine. It is a playful serif typeface. It is slightly feminine with it’s thinness and open dot above the letter “i”. This font is a combination of both, upper and lower cased letters that were specifically chosen in order of visual consistency. It can be applied in both Bold and Regular settings and includes numbers 0 - 9. Oh sunshine is tall and has oval shaped curves.


ohsunshine No. 08


BOLD

REGULAR

NUMBERS

C R E AT E D B Y: C H A N T E L L W I L L I A M S


SPEAKEASY

LOGO PRODUCT DESIGN ILLUSTRATION

09

Speakeasy Paper Co. is a line of stationery products consisting of original seamless patterns and illustrations. It primarily includes paper, journals, notebooks, and will eventually grow to encompass greeting cards, postcards, posters, and anything useful for spreading a message. The target audience consists of individuals who are at least semi-creative, having interests in writing, design, or anything having to do with visual aesthetics. They are generally middle to upper class men and women between the ages of 17 and 45. They are appreciative of vintage, antique, handmade, or unique items. The goal of this project is to create an elegant, classy logo that nods towards the 20’s in aesthetics, as well as a set of seamless patterns to grace the covers of the paper products. The illustrations of this first collection of products are inspired by the small creatures whom, if not carefully and appropriately approached, will react with a sting of some sort. It references the original role of the Speakeasy in relation to alcohol. Those who frequented speakeasies saw alcohol as a trivial thing that needed not be banned. But in all things, moderation is best. Without the proper care taken, one could get stung. The illustrations are hand drawn and unique to this collection of products. More collections will eventually join this one in a product catalogue.


R E P PA

C O

.


SPEAKEASY

No. 9 LARG E JOURNAL

L E T T E R HE A D

MO L E S K I N E JOURNAL SPIRAL JOURNAL LO G O


LARG E JOURNAL

L E T T E R HE A D

MO L E S K I N E JOURNAL SM ALL JOURNAL


10

This is a children’s book designed to feature a curly haired little girl and her little brother with equally curly hair as they go on their imaginary adventures together. It is a lighthearted read for kids to enjoy on their own or with their parents. The challenge is that the majority of books that children are exposed to are racially limited and rarely feature characters with curly hair.

ILLUSTRATION BOOK LAYOUT

MILO & SCOUT The challenge of this book is to visually stimulate the young audience while getting across an encouraging morals and messages about self love, confidence, friendship, and even topics such as facing ones’ fears. The target audience consists of reading aged boys and girls, mostly between he ages of 4 and 10. Much of the audience consists of curly haired children across various racial backgrounds. The parents of these children are also considered the target audience, in that they are the ones making the decision and purchases of books. They are often hoping to boost their children’s self esteem by giving them familiar book characters that look like them. The goal is to create a functioning, beautiful, and easy to read layout as well as the illustrations and cover design that are bright, youthful, and visually inviting.


milo & scout No. 10


THANK YOU.

Graphic Design Portfolio  

May 2014 Graduate

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