Page 1


WORKING FOR YOU TO ENSURE YOUR SUCCESS What began more than fifteen years ago as a single community magazine in Rockwall, Texas, today has grown into one of the state’s largest diversified media companies. CHANSEN MEDIA GROUP’S diverse holdings span throughout Texas. As a private, family-owned company, CHANSEN MEDIA GROUP began with a simple philosophy:

To Serve Others...

The major thrust of CHANSEN MEDIA GROUP continues to be magazine publishing, but our diversity has led to other endeavors that include specialized publications, commercial printing, online marketing and other multimedia services. With CHANSEN MEDIA GROUP’S flagship product, Lakeside Living Magazine, as its base, CHANSEN expanded the community magazine concept into the Dallas, Fort Worth and Houston markets. CHANSEN continues to grow and seek diversity in products that further its objective of becoming the pre-eminent source of lifestyle content, advertising diversity, digital solutions and related services. CHANSEN MEDIA GROUP is fully engaged in meeting the needs of local businesses by maintaining and growing circulation in a competitive media climate. Upon this foundation, CHANSEN will continue to build marketing solutions that are unique, effective and competitive for each and every client we serve.


THE PRODUCT A brand with Southern clout, LIVING MAGAZINE, Texas’ largest in-home lifestyle magazine, has grown into 16 editions, is published monthly and well over a half million copies are mailed to more than 95 cities throughout Texas, making it one of the most dynamic brands in the market.

THE DISTRIBUTION We ensure that 100% of your marketing dollars spent through the magazine are allocated the right way: No guesswork. No waste. No deception. Our unique distribution model adheres to strict demographic criteria. This custom-built database uses a combination of statistics and analytical information that identify our affluent readers’ income and home value. Every one of our readers is carefully selected to ensure that you are able to speak, interact and build relationships with the right audience. We have taken great care to eliminate any potential waste of your marketing investment. You can depend on our distribution methods to bring your message to the doorsteps of new consumers in your marketplace.

2013 EDITORIAL FOCUS MONTH

ISSUE FOCUS

SPECIAL ADVERTISING OPPORTUNITY

JANUARY

NEW YEAR! NEW YOU!

PRIVATE SCHOOL SPECIAL SECTION*

FEBRUARY

THE BEAUTY ISSUE

MARCH

GETAWAYS NEAR & FAR

SUPER DOCS SPECIAL FEATURE

APRIL

EXPERT SECRETS REVEALED

HOME & GARDEN SPECIAL SECTION

MAY

WEEKEND LIVING

JUNE

THE MAN ISSUE

JULY

BEAT THE HEAT

WOMEN IN BUSINESS SPECIAL FEATURE

AUGUST

THE BEST OF ISSUE

THE BEST OF… THEME PAGES*

SEPTEMBER

HEALTHY, HAPPY YOU!

HEALTH & WELLNESS SPECIAL SECTION

OCTOBER

THE BEFORE & AFTER ISSUE

NOVEMBER

THE LUXURY ISSUE

WHERE TO SHOP THEME PAGE*

DECEMBER

THE HOLIDAY ISSUE

WHERE TO SHOP THEME PAGE*/WORSHIP GUIDE THEME PAGE*

*In select markets only - TBD


THE READERSHIP People love magazines… Research institute MRI reports that 84% of affluent adults read magazines. The affluent consumer is the cornerstone that drives the local community’s economy and LIVING MAGAZINE has a personal relationship with them. Our community focus, appealing design and unique voice connects with those readers. Long-time homeowners and new residents alike find LIVING MAGAZINE fresh, helpful and best of all, it encourages confident, intelligent female readers to face life’s complexities and challenges with energy, optimism and style—the true trademarks of today’s affluent women.

OUR READER IS YOUR TARGET MARKET… READERSHIP PROFILE...

PURCHASING INTENTIONS...

FEMALE........................................................................................ 92% AGE 30 - 50................................................................................... 75%

CLOTHING............................................................89%

MARRIED...................................................................................... 77%

GIFT ITEMS..........................................................88%

HAVE CHILDREN........................................................................... 82% WORK PROFESSIONALS............................................................... 82% EARN BETWEEN $100,000 AND $500,000.................................... 89%

COSMETICS/SKINCARE.......................................86% DINE OUT (TWO OR MORE TIMES A WEEK) ...................81%

COLLEGE EDUCATED.................................................................... 85%

HEALTHCARE SERVICES......................................79%

HOMEOWNERS.. ............................................................................ 87%

HOME DECORATING.............................................77%

HOME VALUE $250,000 & ABOVE.. ................................................ 78% SPEND THEIR DISCRETIONARY INCOME LOCALLY....................... 88%

TRAVEL................................................................76% HAIR/SPA SERVICES.. ..........................................74% JEWELRY.............................................................74%

READERSHIP LOYALTY... RECEIVES LIVING MAGAZINE AT HOME........................................ 98% KEEPS LIVING MAGAZINE AT LEAST TWO MONTHS..................... 69%

78%

use ads in LIVING MAGAZINE OF READERS to make purchasing decisions

COSMETIC SURGERY.. ..........................................71% DENTAL SERVICES.. .............................................68% HOME IMPROVEMENT SERVICES.........................67% LANDSCAPING.....................................................61% POOL/SPA............................................................58% PRIVATE SCHOOL.. ...............................................44%

ENJOYS READING BUSINESS SPOTLIGHTS.................................. 92% READS LIVING MAGAZINE COVER TO COVER................................ 79% HOUSEHOLDS WITH TWO OR MORE READERS.. ............................ 64%

Source: 2011 Readership Survey


WHY USE LIVING MAGAZINE TO REACH YOUR LOCAL COMMUNITY? DISTRIBUTE TO THE RIGHT COMMUNITIES Community-specific publications are the perfect way to zero-in on consumers close to your place of business. Our monthly magazines are zoned by edition and distributed in key communities in and around the Dallas, Ft. Worth and Houston markets. Their budget-friendly rates are perfect for single-location and small businesses. With 16 zoned editions, you’ll find one in your neighborhood!

PARTNER WITH A MARKETING EXPERT More and more companies are partnering with LIVING MAGAZINE to build their identity, increase their visibility and strengthen their reputation. Our team of experts work to maximize your return on every marketing dollar spent in the magazine, from multi-market strategy to specialized ad products targeting our diverse readership. Our creative staff will deliver a customized campaign that will maximize your brand’s visibility. We are dedicated and committed to providing you a better marketing experience.

iPad-friendly digital editions of our magazine are also available at LivingMagazine.net.


6 H O R I Z O N C O U R T • R O C K W A L L , T X 75 0 3 2 • 8 0 0 . 2 9 6 . 6 0 2 0 • W W W. L I V I N G M A G A Z I N E . N E T

Living Magazine  
Read more
Read more
Similar to
Popular now
Just for you