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[ CHANNIN FULTON ]


“ DESI G N CA N B E A RT. D E S I GN CA N B E A ESTHETIC S. D ESIG N IS SO SIMP LE, THAT’ S W HY IT IS SO COMPLICATE D.” ― PA UL R A ND “ I T ’ S T H RO U GH M I S TA K E S THAT YOU ACTUALLY CAN G ROW. YOU HAV E TO G ET BAD IN ORDE R TO G ET G O O D.” — PA U L A S C H E R “A D E S I G NER IS AN EMERG ING SYNTHESIS OF ARTIST, INV ENTOR, ME CHAN IC, O BJ ECT I V E EC O NO M I S T , A ND E VO LU T I O N ARY STRATEG IST. ” — B U C KMIN STER F U LLER “D ISC ON TE N TME N T AN D R EI T ER AT I O N A RE VI TA L TO GO O D D E S I G N. ” — SAMMU EL N EVAR EZ “W HAT I FEEL FORTUNATE ABOUT IS THAT I’M ST I L L AS TO NI S H E D , T H AT T H I NG S S TILL AMAZE ME. AND I THINK THAT THAT’ S THE GRE AT BE N E FIT OF BEI N G I N T H E A RT S , W H E RE T H E P O SS I B ILITY FOR LEARNING NEV ER D ISAP P EARS, W HERE YOU BASICALLY HAVE TO A DM I T YO U NE VE R L E A RN I T. ” ― M I LTON GLASER “D ESIG N CAN SOLV E P ROB LEMS AND I T CAN M AK E N E W PR O BL EM S ... J U S T B Y LO O K I NG AT T H I NG S THEY G ROW. ” — MAR C EL WAN DER S “. . . INSP IRATION IS CROSSPO L L I N AT I N G . . . I RE A L LY B E L I E VE T H AT A FULLY OP ERATING , RIC H SOC IETY NEED S THES E SE E DS COMIN G F R O M AL L DI RE CT I O NS A ND A L L D I S C I P LINES IN ORD ER TO KEEP THE G EARS OF INSP IRATION AN D IM AGIN ATION F LOWI N G A N D CYC L I NG A ND GROW I NG. ” — MAR IAN B AN TJ ES “D ESIG N IS MORE AB OUT OB SER VIN G THE WORLD AR O UN D YO U , T H E N A B O U T P E RS O NA L C REATIV ITY. ” — CAM SH AW “…EV ERY NEW THING YOU M AK E WILL BE ( S H O UL D B E) TH E NI C E S T T H I NG YO U ’ VE MAD E SO FAR, B ECAUSE YOU’ RE LEARNING AND G ETTIN G BE TTE R WITH EAC H AN D EV E RY NE W P ROJ E CT. ”— J E SS ICA H ISC H E “ALL ART IS RELATIONSHIP S. ”— PAU L R AND “E VE RYTHIN G H AN G S O N S O M E T H I NG E L S E . ” — RAY EAMES “. . . P ERC EIV ING ANALOG IES AND OTHER RELATION S BE TWE E N APPAR EN T LY I NC O NGRU O U S I D E A S O R FORMING UNEXP ECTED , STRIKING , OR LUD IC ROUS COMBIN ATION S OF T H EM .” — R E M KO O L H A A S “ GO O D D E S I G N IS G OOD B USINESS. ” — TH OMAS WATSON J R “G OOD DE SIGN ISN ’T J US T G O O D BU S I NE SS . I T ’ S A M O RA L O B LIGATION . ” — DJ DEPR EE “THE D ETAILS ARE NOT T HE DE TAILS. THE Y AR E WH AT M A K E T H E D E S I GN. ” — C H A RLES EAMES

“D ON’ T TRY TO B E ORIG INAL. J UST TRY TO BE GOOD.”

— PA UL R A ND “A LWAY S D E S I GN A T H I NG B Y C ONSID ERING IT IN ITS NEXT LARG ER C ONTE XT – A CHAIR IN A R O O M , A R O O M I N A H O U S E , A H O U S E IN AN ENV IRONMENT, AN ENV IRONMENT IN A C ITY PLAN .” — ELI EL SA A R I NEN “ N E VE R FA L L I N LOVE W I T H AN ID EA. THEY’ RE W HORES. IF THE ONE YOU’ RE WITH ISN ’T DOIN G T H E J O B , T H E RE ’ S A LWAY S , A LWAY S , ALWAYS ANOTHER. ” — C H IP KIDD “AC C ID ENTS OFTEN PRODUCE THE BES T S O LUT I O NS … O NLY YO U CA N RE C OG NIZE THE D IFFERENC E B ETW EEN AN AC C ID ENT AN D YOUR ORIGIN AL IN T EN T.” — JE N N I F E R M O RL A “ S TO P LO OKING AT YOURSELF AS A D ESIG NER, AND START THINK IN G OF YOURSE LF AS A DEL I V ERE R O F I D E A S. ” — S TÅ L E M ELVÆ R “D ESIG N IS A RESP ONSE TO A SP EC IFIC P R OBLE M. YOU ARE G I V EN A PR O B L E M TO S O LVE , A ND T H EN YOU LET THE P ROB LEM ITSELF TELL YOU W HAT YOUR SOLUTION IS .” — C H I P K I D D “ D E S I G N I S A P L A N FOR ARRANG ING ELEMENTS IN SUC H A WAY AS B EST TO ACCOMPLISH A PAR T I CU L AR P U RP O S E . ” — C H A RL E S E A MES “D ESIG N IS THINKING MAD E V ISUAL. ” ― SAU L BASS “… ON E OF DESI G N ’S M O S T H U M A NE F U NCT I O NS I S , IN ACTUALITY, TO HELP READ ERS AVOID READ ING . ” ― ELLEN LUP TO N “ … A PR O CESS O F RE L AT I NG E VE RY T H I N G TO EV ERYTHING . ” — GEOR GE N ELSON “D ESIG N IS N OT JUST ABOUT SUR V I VA L AN D P RO F I TA B I L I T Y , I T I S A B OUT MAKING A D IFFERENC E FOR THE B ETTER. ”— CHARLES HANDY ” DESI G N I S PE O P L E. ” — JA N E JAC O BS “ THE B ROAD ER ONE’ S UND ERSTAND ING OF THE HUMAN E XPE RIE N CE , T H E B ET T ER D E S I G N W E W I L L H AVE . ” — STEVE J OB S “ G OOD D ESIG N IS MAKING SOMETHIN G IN TE LLIGIBLE AN D M EM O R A B L E . G RE AT D E S I GN I S M A KING SOMETHING MEMORAB LE AND MEANING FUL. ” — DI ET ER RAMS

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Š2014 CHANNIN FULTON All rights reserved. No portion of this publication may be used or reproduced in any manner without written permission from Channin Fulton. Written and designed by Channin Fulton channinfulton.com | 619.322.9186 Point Loma Nazarene University 3900 Lomaland Drive, San Diego, California 92106 Graphic Design | Art and Design

[ CHANNIN FULTON ]


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DESIGNER IS [ … ]

[ CHANNIN FULTON ]


[ I know that few things engage me as much as art and design. Growing up, I can most clearly and happily recall the moments I was creating. From papier-mâchÊ in kindergarten, to cursive in elementary school... stencil exploration in high school, to the creative suite in college. Graphic design has now become a salubrious niche to pride myself in. Over the past few years, I have gained a deeper appreciation for my vocation. It is a pleasure for me to visualize an idea,

and then to make it become a reality. I am proud of this book but want to always remember to never settle for stagnant work. To me, graphic design is everything that the quotes on the first page describe. Art and design is what keeps me going. Of course, chocolate chip cookies come in a close second. But, for every pixel pushed, calligraphy pen dipped, and file zipped, I get a little better and I realize the learning never ends. Let me share my passion with you. ]

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DESIGN IS [ … ]

[ CHANNIN FULTON ]


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[ A NATU RAL RE L ATIONS HIP ]

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John Muir Quote

Various Logos

[ A PL ACE TO CAL L HOME ] Open House Café

[ A S TORY OF IMM E RS ION ] Immerse Periodical

[ A GRANDIOS E COMPOS ITION ] Opus 2013

[ A PL AY FU L GAM E OF CHANCE ] Loteria Mexicana

[ A FORWARD BU SINESS ] Unified Port of San Diego

[ A BL AS T FROM T HE PAST ] Stellaris Airlines

[ A L E ARNING E XP ERIENC E ] PLNU Portfolio Review

[ A DIM E NS IONAL C ON VERSATION ] Conversation Piece

[ A M ARK OF IDE NTIFICATION ]

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OPEN HOUSE CAFÉ [A Place to Call Home]

Client Self-Initiated Course Portfolio Focus Branding, Packaging Deliverables Logo, Stationary, Menus, Customer Feedback Forms, Signage, Mint & Coffee Packaging

Concept Taking cue from Victorian-age flourishes seen in architecture and interior design, Open House Café is an independently owned café with nostalgic, but contemporary sophistication. Open House Café landed itself in a lovinglyrestored Victorian home located in the Golden Hill neighborhood of San Diego. It targets young adult, working-class urbanites and reminds them of the “proper” times of Victorian modesty, hospitality, and generosity. The aesthetic is inspired by all that was clean and elaborate in a simple lifetime of domestication and regimen. Open House Café takes pride in its cultured and welcoming barista staff and are famous for their mint products. They produce perennial mint, which they nurture on sight, process, and package into personable gifts.

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UNIFIED PORT SAN DIEGO [A Fo r wa rd B us i n ess ]

Client Unified Port of San Diego Course Portfolio Focus Branding, Editorial Deliverables Logo, Stationary, Annual Report

Concept The Unified Port of San Diego manages everything from maritime industry to tourism, water and land recreation to environmental stewardship and public safety. For such an extensive organization, it was important that the brand carry a sense of trustworthiness through consistency. Being a “core value” of the organization, the idea of transparency was adopted as a discrete theme in the annual report. Water imagery, vellum, and various paper textures further the concept of transparency throughout the spreads. The new identity created is forwardthinking and slightly edgy, with a logo mark roused by the iconic saw-tooth roof of the new Unified Port of San Diego’s Broadway Pier. It also depicts the idea of fluidity and movement through it’s diagonals and a sense of “import and export” seen typographically through the extended arms of the “T” and the “U”.

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IMMERSE PERIODICAL [A Story of Immersion]

Client Self-Initiated Course Portfolio, Digital Photography Focus Branding, Editorial Deliverables Magazine Covers, Multi-spread editorial

Concept Immerse is a quarterly publication presenting diverse stories of ocean lovers and for ocean lovers. It targets a wide range of age groups: young adult college students to free-thinking pioneers of surf. The journal is experimental in nature; a fusion of a soft cover book publication and an off-the-stand surf magazine. Minimal advertising gives way to dense visual content, allowing profiles of colorful subjects to shine in their natural aqueous habitats. A dense brew of personality types and travel destinations are exposed, naked, to show genuine culture and personal ideology in a world of “posers” and suspicious brands. Nodding to the way water contains ethereal qualities, the publication takes special interest in discovering stories where an individual or community is “immersing” in the lives of others, particularly through acts of service or through stirring up inspiration through the arts. Earthly and vintage tones in collaboration with exploratory type exude a sense of naturality (as opposed to artificiality) while still maintaining a sense of fineness.

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STELL ARIS AIRLINES [A B l a st f ro m t h e Past ]

Client Self-initiated Course Branding and Packaging Focus Branding, Packaging Deliverables Stationary, Tickets, Brand Book, In-flight Meal

Concept Stellaris Airlines is an American-based airline that globally delivers a swanky, throwback experience of mid-century travel luxury. It is a return to the good times of flight. It’s a soothing reminder of when we didn’t have to stand in long lines at the crowded airport, when in-air meals were free, and when we flew in style. It is an exciting return to a world of elegance that was once the heyday of air travel between the late 1950’s and early 1960’s. The target audience of Stellaris Airlines is your modern-day, wellto-do businessman (aged 30-60) and his family. The airline features a star burst for a tittle and a smooth calligraphic style for it’s logo mark. The brand has a consistent swooping element, reminiscent of airplane ascension and fluidity. The bold, confident red and blue color scheme displays the pride of an American airline industry. Stellaris prides itself in international style, charm, and gratuitous personability.

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OPUS 2013 [A G ra ndio s e Co m p os i t i on ]

Client The San Diego Symphony Course Portfolio Focus Branding, Packaging Deliverables Poster, Street Graphics, Gift Packaging

Concept The San Diego Symphony holds a grandiose yearly event that takes place at Copley Symphony Hall and the University Club atop Symphony Towers. The design challenge was to create an appealing poster layout for a San Diego Symphony concert event fund-raiser and expand it into a brand. This year, the theme introduced by the San Diego Symphony was “Glitz, Glamour, and Gershwin”. This theme gave way to a dramatic Art Deco inspired event branding. The aesthetic was a promotion of “footloose and fancy-free” but still remains decadent, opulent, and authentic. Bold, blocked-out Neutra text grabs the distant viewers attention on the streets. A golden art deco architectural pattern identifies easily with a past period of social glamour events, enticing wealthy, upper class art enthusiasts to donate towards the cause while still enjoying their golden night of splurge and grandeur.

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PLNU PORTFOLIO REVIEW [A Le a rn in g Exp er i en ce]

Client Department of Art + Design, Point Loma Nazarene University Course Portfolio Focus Branding, Typography Deliverables Poster, Website, Stop Motion Video

Concept Our PLNU portfolio class was asked to design a poster that would embody the art and design department of our school. After some collaboration and serious mind mapping, a conceptual direction was decided upon. In creating an identity design for the PLNU Senior Show, we wanted to portray a fun, youthful feel while maintaining a refined, contemporary aesthetic. Cheerful and vibrant colors reflect the attitude of the graduating class over a sleek black, a way to say, “Here we are, we stand out!”. Not to mention, PLNU is famous for its grandiose sunsets, seen as an end to a day and beginning to a new one; an end to college and a fresh start in the professional world. Taking inspiration from the personalities of the class, faculty, and campus, the brand “twinkles” with its colorful attention-grabbing, typography-driven content.

[ CHANNIN FULTON ]


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LOTERIA MEXICANA [A P l a y ful G a m e of C h an ce]

Client Self-Initiated Course Portfolio Focus Branding, Typography, Packaging Deliverables Typeface, Board Game, Booklet

Concept “Loteria Mexicana” is game kit with soul. It targets a matured, English-speaking audience who are culturally curious about the traditional Mexican game of chance. Similar to bingo, “Loteria Mexicana” is a matching game where imagery is placed on labeled cards and announced by a caller (“cantor”). Cards are matched by players who mark a “tabla” grid space whose imagery, name, or number coincides with the card announced. Each “tabla” presents a different assortment of vibrant Mexican folk imagery. The game features a playful, hand-crafted typeface inspired by Mexican Tuscan letters. The font’s recommended uses are exclusively for titles and short texts and the letters are given a rough “street sign” texture to make them feel more authentic, imperfect, and aged. They are placed in a visually saturated grid fashion, suggestive of Mexican paleta cart graphics or street advertising. The colors used throughout the game kit are heavily saturated and give a sense of mid-century nostalgia. The intent of this game kit is to become a collector’s item and to introduce Americans to a cherished Mexican pastime.

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CONVERSATION PIECE [A D im e ns i o na l C on vers at i on ]

Client Self-Initiated Course Sculpture Focus Conceptual Typography Deliverables Welded Installation

Concept What would it look like to communicate using three-dimensional typography? What should be communicated? What exactly is conversation? After doing some serious thinking about the purpose communication serves, I took a dive into what it means to have a conversation. This project’s initial stage was a welded installation piece arbitrarily spelling out “Conversation” and later expanded into a cohesive alphabet. The initial piece does not advertise, but rather, encourages the viewer to come up with their own interpretation of why the piece spells out “Conversation”. The location of the installation tips off the viewer’s interpretation of the piece and can take on a form of whatever environment it’s in. Placing the piece in different public environments can stir up a dialogue.

[ CHANNIN FULTON ]


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JOHN MUIR QUOTE [A N a t ura l R e l a t i on s h i p ]

Client Self-Initiated Course Typography Focus Conceptual Typography Deliverables Hand-Crafted Typeface, Stop Motion Video

Concept John Muir, the great California naturalist once said, “When we try to pick out anything by itself, we find it hitched to everything else in the universe.� Since Muir was known for his time spent in nature, I wanted to play with the idea of type as nature itself. The idea behind the quote is the bringing together of different forms from the natural environment. I collected all these items from places like canyons, beaches, and yards. These forms relate to each other just as a typeface does. The forms are blown, cut, shaken, squished, and sucked, which mirror the effects nature has on itself.

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VARIOUS LOGOS [A M a r k o f I de nt i f i ca t i on ]

Client Various Course Various Focus Branding Deliverables Logomarks

Concept Various logos I have made as a student and as an emerging professional. I oftentimes believe in process and the sketching stage. The best and quickest way for getting out many ideas is on paper. When creating a mark hand-to-pen, the fear of making a logo similar to another one is eliminated. This is important to avoid copyright infringement and to ensure a logo is authentic.

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[ CHANNIN FULTON ]

Boutique CafĂŠ

Magazine

Airliner

Music Album

Surgical company

Public Benefit Organization


Children’s Shampoo

Medical Inventory Company

Mexican-Asian Fusion Restaurant

Alcoholic Beverage

Sustainable Shipping Company

Speakeasy Restaurant

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[ CHANNIN FULTON ]

Boutique CafĂŠ

Magazine

Airliner

Music Album

Surgical company

Public Benefit Organization


Children’s Shampoo

Medical Inventory Company

Mexican-Asian Fusion Restaurant

Alcoholic Beverage

Sustainable Shipping Company

Speakeasy Restaurant

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GRAPHIC DESIGNER IS [ THANKFUL ]

[ CHANNIN FULTON ]


COURTNEY MAYER [THE EAMES OF PLNU, THE HONORABLE “BOSS LADY”] DAVID ADEY [FOR YOUR CONSTANT MENTORSHIP, FOR INSTILLING PASSION FOR VOCATION] MAELIN LEVINE [YOUR BUTT KICKING, YOUR INVESTMENT IN ME] TYLER BLIK [YOUR EXPERTISE IS HUMBLING] HEBER MIRANDA [FOR WAY TOO MANY “PAUL RANDOM” THINGS. I’M NOT EVEN “CHIP KIDDING”] LAEL CORBIN [FOR TEACHING ME TO USE MY EYES] JIM SKALMAN [FOR TEACHING ME TO USE MY BRAIN] ANDREW HUNTER [FOR TEACHING ME TO USE THE MIG WELDER] MAXIMO ESCOBEDO [FOR BEING A TYPE WIZARD AND LETTING US NICKNAME YOU] AMY LEVINE [LEVINE DESIGN GURU #2] #THEMACPACK [ALL YOU CONFIDANTS, LOVES, AND CRAZY FRIENDS: ADVINCULA, ARCHAMBAULT, BECKMAN, BLAYLOCK, CHASE, DRINKWARD, GREGORY, HALLOCK, HIROSHIGE, JOHNSTON, RAU, TOPP, WADASE, WEID] #TYPETEAM [WE CAN RULE THE WORLD WITH LETTERS ONE DAY] SUSHI & BOAT CREW [PITTAMS, GIDDING, HIROSHIGE, ENGSTROM] FERNANDA BENSIMON, LAUREN TODD, CYNTHIA CONTRERAS, LIZ BURKE, LYDIA HEBERLING [MY VERY FIRST FRIENDS AT POINT LOMA] HOWARD AND LINDA FINCHER [FOR YOUR CONSTANT SUPPORT] LINDA KLINE [MY FIRST ART TEACHER] #KAMANSCREW AND MY OTHER SPECIAL FRIENDS: DAVE AND JOY MILLS, ERICA WESSELS, ALLIE CARRERA, HALEY HART, REBECCA TRUDERUNG, SARAH MCDONALD [ALL OF YOU FOR YOUR SUPPORT THROUGHOUT MY PORTFOLIO ENDEAVORS] AND LAST BUT CERTAINLY NOT LEAST, MY FAMILY: HENDRICKS, LAWSON, FAHY, JENNAH AND LUCAS WALLS, AND SHARON AND DOUG FULTON [YOU GUYS ARE BASICALLY MY FAVORITES AND I THANK YOU FOR YOUR CONSTANT SUPPORT] ALSO A SPECIAL THANKS TO OUR 2014 SENIOR PORTFOLIO REVIEWERS: GUUSJE BENDELER [CREATIVE DIRECTOR, PARALLAX BRANDING + INTERACTIVE] TYLER BLIK [FOUNDER + CREATIVE DIRECTOR, BLIK DESIGN] BOBBY BUCHANAN [PRINCIPAL, BUCHANAN DESIGN] MIN CHOI [ART DIRECTOR + SENIOR DESIGNER, MENTUS INTERACTIVE MARKETING] DAVE CONOVER [OWNER, STUDIOCONOVER] MAXIMO ESCOBEDO [CREATIVE DIRECTOR, MAXIMO, INC] PETER HORJUS [ILLUSTRATOR, PETERHORJUS DESIGN + ILLUSTRATION] PATTI JUDD [PRESIDENT, JUDD BRAND MEDIA & VICE-PRESIDENT, SAN DIEGO FILM FESTIVAL] CHRIS MCCAMPBELL [DESIGN DIRECTOR, KATHY DAVIS ASSOCIATES] TRACY MEINERS [CREATIVE DIRECTOR, OWNER, STUDIO TM] SCOTT MIRES [PARTNER + CREATIVE DIRECTOR, MIRES+BALL BRAND DESIGN] FABRIZIO SCIPPA [CREATIVE DIRECTOR, FABRIZIO SCIPPA GRAFICA] KELLIE SCHROEDER [PRESIDENT + CREATIVE DIRECTOR, FUELHAUS INTEGRATED BRAND COMMUNICATIONS] MICHELLE SHOEMAKER [FREELANCE GRAPHIC DESIGNER, HUMAN TRAFFICKING CONGREGATIONAL LIAISON AT POINT LOMA NAZARENE UNIVERSITY CENTER FOR JUSTICE & RECONCILIATION] GLORIA TEBELMAN [ASSOCIATE ART DIRECTOR, SAN DIEGO MAGAZINE] ALSO A SPECIAL THANKS TO THOSE WHO SHARED THEIR TIME AND EXPERTISE AND ENHANCED OUR CLASSROOM PORTFOLIO EXPERIENCE: NICK ABADILLA [PHOTOGRAPHER AND FOUNDER OF NICK ABADILLA—PHOTOGRAPHY] MARCY ALYN [ASSOCIATE DIRECTOR AND DESIGNER AT THE UNIVERSITY OF SAN DIEGO—INDESIGN PAGE LAYOUT SECRETS] DAVID DEVILLIER [M.F.A. YALE UNIVERSITY, DESIGNER, PAINTER, SCULPTOR, EDUCATOR—DESIGN AND INSPIRATION] SIBYL RUBOTTOM [M.F.A. YALE UNIVERSITY, CO-FOUNDER OF BAY PARK PRESS & ARTIST—ART OF HAND-MADE BOOKS] DANIEL HEFFERNAN [DESIGNER AND LETTERPRESS PRINTER OF CLOVE STREET PRESS—ART OF LETTERPRESS] THE EMPLOYEES OF THE MAC LAB [FOR PRINT AFTER PRINT OF HELP]

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COLOPHON Design | Project Photography Channin Fulton

Printer Canon Pixma Pro9000 MKII Paper Red River Polar Matte 60lb Typeface Din Pro Software Adobe CS6

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Channin Fulton Portfolio