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Shopping Actions Maximize holiday sales

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Agenda ● Today’s shopper ● Introducing Shopping Actions on Google ● How to get started


Keeping up with customers

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best olive oil

+110%

best travel pillow

+300% best umbrellas

best toothbrushes

+150% best shower curtains

+100% Source: Google Data, US, Jan - Jun 2015 vs. Jan - Jun 2017.

+100%


2x

increase in same day shipping searches

Source: Google Data Jan - June 2017 vs. Jan - Jun 2015. US

150%

increase in travel searches for ‘today’ and ‘tonight’

3x

increase in ‘open now’ searches


80%

US mobile users 18-34 rely on Google before buying something.

>90% Of people say they discovered new products or brands on YouTube

50%

of all searches will be voice searches by 2020, according to comScore

Shopper journeys are becoming increasingly complex, as they span modalities (text / voice) and devices.


Driving sales with Shopping Actions

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A fast and easy way for your customers to shop your products with a single cart across Google platforms from any device

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Seamless, frictionless shopping everywhere Google Express

Google Assistant

Google Search

“OK Google, buy Up & Up laundry detergent”

“Yes, please.”

“OK Google, add Up & Up laundry detergent to my cart”

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Why join Shopping Actions?

Acquire new customers

Increase sales at scale

Eas Com

m em ti r i g

Extend to new platforms & devices


Key Merchant Benefits ✓

Retailer first platform with prominent merchant branding

Deep loyalty and personalization with easy re-ordering and basket building

Google does the heavy lifting on customer support and returns

Pay-per-sale commission model - only pay when a conversion happens

Actionable insights on sales performance, competitiveness and assortment

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“OK Google, buy Up & Up laundry detergent” Okay, I found something from Target on Google Express. I can get Up & Up liquid laundry detergent for $6.99. Should I add that to your cart? “Yes, please.” I've added it to your Google Express cart.

“OK Google, add Up & Up laundry to my shopping list.” Added.

increase in basket size


Getting started before the Holidays

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5 Easy Steps to Sell on Shopping Actions First, you’ll need to set up your Merchant Center account if you don’t already have one. Then, you’ll follow five easy steps to get your store activated. Step 1: Set up your product and business information Step 2: Choose how you want to manage your Shopping Actions Orders Step 3: Review and agree to the Terms of Service Step 4: Review and test your storefront Step 5: Publish your storefront

Detailed information about each step can be found in the Shopping Actions help center HERE


Key business information you’ll need ● ● ● ● ● ● ● ●

Google account (you can create one if you don’t have one) Business info (contact, location, etc) Shipping Taxes Payments and billing Return policy Return address Your logo

Detailed information about each step can be found in the Shopping Actions help center HERE


Top Tips for Faster Setup ●

Tackle steps in parallel, particularly ones that require validation (such as payments/billing, logos, etc)

Ensure you accept the terms of service early, so you can progress other steps.

Use a default logo if needed in order to launch more quickly, then update later.

Ensure shipping and tax info is correct - otherwise you may experience delays!

Read over the policies to ensure you comply (for example, 30 day returns and no restocking fees). If some products don’t meet policies, just exclude them.

Reference the help center - there is a ton of useful info to help you.


Next Step: Express interest to


Thanks!

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Shopping Auctios on Google - Webinar with Channelsale  

Channelsale offer seamless product , inventory and order sync services in USA. https://www.channelsale.com/

Shopping Auctios on Google - Webinar with Channelsale  

Channelsale offer seamless product , inventory and order sync services in USA. https://www.channelsale.com/

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